Brand Ascension Group http://www.smallbizamerica.com/brand/rss Featuring tips and processes to discover and cultivate your Brand. en info@smallbizamerica.com Copyright 2009 2009-09-11T19:22:57+00:00 Copyright 2009info@smallbizamerica.comnoFeaturing tips and processes to discover and cultivate your Brand. How to Make Your Business Brand Recession Resistant http://www.smallbizamerica.com/brand/detail/how-to-make-your-brand-recession-resistant/ How many of you are conscious of the state of our current economy? How many of you have started tightening the purse strings to prepare for rising prices, slow sales, and a tough ride ahead? Listen to this podcast for some insightful ideas on recession resistance! Branding, Marketing Business owners are already searching for ways to reduce the impact of the impending ‘R’ word (RECESSION, there, I said it!). But there are many companies who have done the ‘due diligence’ within their brand building strategies to ensure and support withstanding almost any kind of economic condition (barring national disasters!).

But before you start feeling like you need to invest in a family-sized bottle of Tums® finish listening to this podcast and look for ways you can take on board these ideas.

]]> 2009-09-11T18:22:57+00:00 http://www.smallbizamerica.com/site/how-to-make-your-brand-recession-resistant/#When:18:22:57Z noHow many of you are conscious of the state of our current economy? How many of you have started tightening the purse strings to prepare for rising prices, slow sales, and a tough ride ahead? Listen to this podcast for some insightful ideas on recession reHow many of you are conscious of the state of our current economy? How many of you have started tightening the purse strings to prepare for rising prices, slow sales, and a tough ride ahead? Listen to this podcast for some insightful ideas on recession resistance!Branding, Marketing Does Your Brand Have Backbone? http://www.smallbizamerica.com/brand/detail/does-your-brand-have-backbone/ How strong of a stance does your brand have? Does your brand take a specific position in how it behaves, treats the customer, manages it’s staff, approaches decisions? And does everyone in the organization live that position, passionately and consistently? Find out how employees can be holding your brand back from achieving your success potential. Branding, Marketing Are your employees on board with your brand? ALL OF THEM? It’s a tough but necessary question.
We see it all the time; CEOs with a clear understanding of the brand, able to articulate it with charisma and motivation, and yet have it fall on (some) deaf employee ears. How, if any, does this affect the overall efforts in achieving the brand’s performance objectives?

What if some employees don’t want to ‘play’ on the brand team? Yet, they are crucial for the company (in regards to unique skill sets, tenure, etc.) Does that weigh differently on whether or not the organization should ignore the employees’ lack of brand relevant behavior? I mean, really, what real damage could they do to the whole brand?

Listen in for details on getting a stronger, more consistent brand backbone!

]]> 2009-09-11T18:06:29+00:00 http://www.smallbizamerica.com/site/does-your-brand-have-backbone/#When:18:06:29Z noHow strong of a stance does your brand have? Does your brand take a specific position in how it behaves, treats the customer, manages it’s staff, approaches decisions? And does everyone in the organization live that position, passionately and consistentlyHow strong of a stance does your brand have? Does your brand take a specific position in how it behaves, treats the customer, manages it’s staff, approaches decisions? And does everyone in the organization live that position, passionately and consistently? Find out how employees can be holding your brand back from achieving your success potential.Branding, Marketing Myth: Branding Is Marketing…Discover The Real TRUTH! http://www.smallbizamerica.com/brand/detail/myth-branding-is-marketing...discover-the-real-truth/ The terms ‘branding’ and ‘marketing’ are often grossly mistaken as one in the same. When the true differences are defined and understood, a business can capitalize on the unique strategies of both. Find out these unique but complimental differences and how it will affect your bottom line! Branding, Marketing An exerpt from The 6 Myths of Branding eBook. If you are a small business owner, or leader within a small business we invite you to take a few minutes and listen to this compelling podcast on one of the most significant small business MYTHS about branding. You will learn some important and highly impactful differences that will change the way you mange your strategies for growth and how you manage the customer experience. Defining your brand is one thing, living it is another — learn the importance of walking your brand talk on this podcast!

]]> 2009-09-10T00:30:56+00:00 http://www.smallbizamerica.com/site/myth-branding-is-marketing...discover-the-real-truth/#When:00:30:56Z noThe terms ‘branding’ and ‘marketing’ are often grossly mistaken as one in the same. When the true differences are defined and understood, a business can capitalize on the unique strategies of both. Find out these unique but complimental differences and hoThe terms ‘branding’ and ‘marketing’ are often grossly mistaken as one in the same. When the true differences are defined and understood, a business can capitalize on the unique strategies of both. Find out these unique but complimental differences and how it will affect your bottom line!Branding, Marketing Myth: My Brand Is My Logo…Find Out The TRUTH! http://www.smallbizamerica.com/brand/detail/myth-my-brand-is-my-logo...find-out-the-truth/ An excerpt of Chapter One from The 6 Myths of Small Business Branding e-book. Learn what a brand is and is NOT and why it is important to your bottom line. Branding, Marketing When businesses understand the true meaning of their brand a paradigm shift results. Businesses small and large can benefit from this clarification and re-focus on who they really are, define, create and build it from the inside out. Learn one of the most common myths in branding and uncover how, by knowing the TRUTH, can change the way you do business…and PROFIT!

]]> 2009-09-09T23:54:01+00:00 http://www.smallbizamerica.com/site/myth-my-brand-is-my-logo...find-out-the-truth/#When:23:54:01Z noAn excerpt of Chapter One from The 6 Myths of Small Business Branding e-book. Learn what a brand is and is NOT and why it is important to your bottom line.An excerpt of Chapter One from The 6 Myths of Small Business Branding e-book. Learn what a brand is and is NOT and why it is important to your bottom line.Branding, Marketing nonadult