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2012 Marketing Calendar Template – Free Download

anne — Mon, 07 Nov 2011 21:35:37 +0000

Our marketing calendar template simplifies the task of creating your annual marketing plan. The Excel template provides an easy-to-use format for planning and displaying integrated messaging and activities across traditional, digital and social platforms, on a weekly basis. Weeks begin on Mondays. A sample month is included to show you how to fill in the template.

To Download: Click on the attachment below.

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Attachment	Size
Brandeo Marketing Calendar Template 2012.xls	585 KB

Are QR Codes a Fad?

anne — Mon, 07 Nov 2011 17:23:26 +0000

The truth is, it’s too soon to tell. But if you’d like to see how some brands are utilizing QR codes in marketing and communications efforts, take a look at these 23 examples, courtesy of CNN Money. 2CNNMoney 11/2/11

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RadioShack Recommits to Core Customers: Do-It-Yourselfers

anne — Sun, 23 Oct 2011 21:55:03 +0000

Radio Shack says they neglected their core customer in favor of mobilty products and has now refocused on DIYers. Advertising Age 10/23/11

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Krispy Kreme Takes Hands-Off Approach to Brand Building

anne — Sun, 23 Oct 2011 21:48:43 +0000

The company is committed to social media-driven word-of mouth-marketing, while embracing a hands-off approach that lets fans– not Krispy Kreme – control the brand's messaging. "I don't own the brand and the idea that I ever owned the brand is really kind of stupid," says CMO Dwayne Chambers. "The more we try and control it, the less control we really have." Advertising Age 10/23/11

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Retail Trends: How the World Shops Online

anne — Sun, 23 Oct 2011 21:24:17 +0000

This is the fourth of five articles from McKinsey’s iConsumer survey which tracks consumer behavior for different digital experiences. McKinsey & Company 10/2011

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