Red Dot, the preeminent global design competition, has awarded Brandient for the new packaging design of Silva, launched earlier this summer by HEINEKEN Romania.

Brandient started up in 2002, in the un-designed country of Romania, and it has been marching on ever since, working with emergent European and Asian entrepreneurs and companies towards achieving value by branding and design. It’s been not the best of times, but not the worst either. We’ve honed our soft skills by waking up every morning to a new normal and making a fresh lemonade out of it.

SILVA is a deeply respected, 40 years old, Transylvanian born beer brand, and one of the most iconic local brands — Romania’s first export beer, no less. Currently, the brand is the crown jewel within Heineken Romania’s portfolio. Inspirited by its heritage, SILVA embarks on a quest to reinterpret old recipes and create new ones, challenged by its will to better serve the modern consumers’ expectations — and it’s launching a collection of three different authentic local craft-quality beers: the new “Mandra Romaneasca” — a creative Romanian Pale Ale, the savory improved flavor Premium Blonde Lager — “Blonda Desavarsita”, and the famed crafted Strong Dark Lager — “Neagra Legendara”.

Brandient has received another outstanding international recognition for its work, with a Platinum Graphis Award for the logo of Tinmar, the leading Romanian energy company.

The design challenge of the new Tinmar identity was to express the stature of the business — and thus reinforce its leadership on the B2B market — but at the same time to provide a strong sense of reliability for the new segment of domestic consumers. With a wordmark conveying both energy and engineered precision, the new identity is built around a polymorphic symbol — the crystal 3D “T” monogram — that changes its angle for each entity (parent company, energy, oil and gas).

Transavia, the Romanian leader in the poultry industry and an important player on the European market, celebrates 25 years of prominence and prosperity, proving that large family businesses are, in Romania, similarly to the rest of the world, vital for their national economies. Under the leadership of founder dr. Ioan Popa, the company expanded strategically, year after year, developing a healthy, solid and responsible entrepreneurial business model. At the company’s anniversary, Transavia’s management decided to revitalize the company’s corporate identity, and Brandient — their strategy consultant and brand portfolio designer for the past 10 years — managed and delivered the project.

In the context of modernizing the packaging technology for its products, Transavia commissioned Brandient for the packaging redesign of Fragedo, the leading brand of poultry products on the Romanian market.

Created by Brandient 11 years ago, Fragedo proudly claims “Well made in Romania”, addressing the modern lifestyle of urban consumers, promising and delivering food products of exceptional quality, impeccable safety standards, and a range of great variety.