BRAND INFECTION

Drop Shadows All Over The Place

Nader — Sun, 05 Feb 2012 21:17:09 +0000

A humorous but true, at least in my perception, representation of one of the current web design trends: drop shadows. Just like 45° lines were all hip in the late 90ies, or, using gradients and massive typography for everything drop shadows are becoming increasingly popular as well. I don’t have anything against drop shadows when they’re not looking generic but nicely integrate in the overall design.

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Arnold Schwarzenegger In A Psychedelic Japanese Commercial

Nader — Sun, 05 Feb 2012 02:00:05 +0000

This weird commercial probably is from a time when Arnold Schwarzenegger still needed the money. Awkward stuff!

Make My Logo Bigger Cream & The Whitespace Eliminator [Fun]

Nader — Fri, 03 Feb 2012 14:11:21 +0000

Designers, don’t be annoyed by clients anymore who want changes to your carefully crafted design: use the “Make my logo bigger”-Cream! Not enough? Use the “Whitespace Eliminator”. Funny Friday.

Print Desperately Wants To Be Online

Nader — Fri, 03 Feb 2012 09:32:24 +0000

Found in a newspaper: “Click here to compare them” :-)

The Impressive E-Reader Library Is Distinctive For Our Digital Age [Fun]

Nader — Fri, 03 Feb 2012 01:03:41 +0000

Characteristic for our digital age and all the devices and gadgets we got: the impressive e-reader library.
[via Laughing Squid]

Apple Scotland – iPhone Commercial For Siri [Fun]

Nader — Fri, 03 Feb 2012 00:21:40 +0000

After reading an article in the L.A. Times that iPhone’s Siri is not so smart in Scotland somebody made this funny (fake) Apple commercial.

Apple’s Attention To Detail

Nader — Thu, 02 Feb 2012 21:36:54 +0000

…shows best with this picture: a miniscule but still significant change from OS X 10.7.2 to 10.7.3. I just wonder why they had to bend the pointing hand, it now looks a little bit like Mickey Mouse’s hand to me.

[via fscklog]

iPod Air Fresheners By W5 Carcare

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

Toni — Thu, 02 Feb 2012 16:02:20 +0000

It’s amazing how a 2012 Volkswagen Beetle can motivate the dog to get in shape. Witness the dog’s weight loss transformation from following a strict diet, swimming, lifting weights, and even using an exercise ball. Watch out for an intergalactic superstar that makes a surprise appearance at the end of the video.

JVC’s Nightstand Might Finally Replace Your Oldschool Radio Alarm Clock

Toni — Thu, 02 Feb 2012 16:00:59 +0000

This newly introduced nightstand might be another cool addition to your ever-growing gadget collection. JVC’s nightstand N-BX3 makes a beautiful nightstand that plays tunes from your iPod or iPhone. It comes in both black and white colours. With a weight of approximately 20kg and measurement of 500 x 300 x 110 millimetres, find all the comfort of having a multi-functional iPhone/iPod speaker dock equipped with a FM tuner and SRS StudioSound HD at a price of less than $525. I guess I just found a reason to bid goodbye to my old school radio alarm clock that I have been using to wake up to for more than 10 years.

Cold front in Europe “Cooper” Sponsored by Mini

Toni — Thu, 02 Feb 2012 14:57:39 +0000

In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the same name with “Cooper” as a freezing weather condition of Europe.
If your advertising campaign happens to have the same name as the cold front, you might risk getting a cold reception from your target market. Though it seems like a less than ideal marketing campaign, using the weather as publicity is still good publicity.

Cooper cold front
The high-pressure system coming from Siberia is the origin of this icy and fatal grip. The alarming cold weather turned catastrophic as it’s sweeping across Eastern and Central Europe causing dozens of deaths and counting. Over 500 patients are treated for injuries such as frostbites and other cold-related harm. It has claimed at least 30 lives in Ukraine over the past five-day period.

Adopt-a-Vortex scheme
The much-talked about damage of Cooper cold front makes it even more interesting for the Munich-based advertising agency to cleverly push its marketing efforts by naming the cold front “Cooper.”

The “Adopt-a-Vortex” scheme made this advertising effort a reality. The general public can participate in this advertising stint by simply playing “weather Godfathers” where they name high and low pressure systems. “Adopt-a-Vortex” is similar to naming the weather system where you go online to sponsor a high-pressure system for $394 or a low-pressure system for $262. It is however forbidden for brand names to register not unless they are first names similar to Minnie and Cooper. When your name is accepted, you receive a detailed material together with weather maps as a means of charting the life story of the weather system.

While naming the current weather condition in such a way that advertises your product seems ingenious, another consideration is the risk it brings to your brand’s reputation that could turn off potential clients when associated to the cold front that causes dozens of death and cold-related injuries across Europe.