BRAND INFECTION http://www.brandinfection.com Yipeee! I've got Brand Infection. Wed, 01 Jul 2009 16:58:45 +0000 http://wordpress.org/?v=2.6.2 en This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. NIGAZ With Attitude - Branding #fail http://feedproxy.google.com/~r/brandinfection/~3/cQltL_sdhOk/ http://www.brandinfection.com/2009/07/01/nigaz-with-attitude-branding-fails/#comments Wed, 01 Jul 2009 15:23:59 +0000 Nader http://www.brandinfection.com/?p=1325 nigaz NIGAZ With Attitude - Branding #failThe perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz. (The logo on the left is a selfmade mockup)

While the origin of the name is easily explained — a conjunction of the words “Nigeria” and “gaz” — English-speakers seeing the word written down find the brand name has rather different connotations.

Incredulous Twitterers quickly spread the story around, dubbing it a branding fail and prompting a number to suggest Nigaz should adopt a strapline along the lines of “gas with attitude”.

Nigaz will actually build refineries, pipelines and gas power stations in Nigeria.

Read More at Brand Republic or check out our story about Bing Means Disease

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]]> http://www.brandinfection.com/2009/07/01/nigaz-with-attitude-branding-fails/feed/ http://www.brandinfection.com/2009/07/01/nigaz-with-attitude-branding-fails/ Video: Fake iPhone Amazingly Real http://feedproxy.google.com/~r/brandinfection/~3/QI06tBdiHX0/ http://www.brandinfection.com/2009/06/29/video-fake-iphone-amazingly-real/#comments Mon, 29 Jun 2009 18:23:48 +0000 Nader http://www.brandinfection.com/?p=1320 fake_iphone-150x127 Video: Fake iPhone Amazingly RealAmazing what fake means today! Even though this first counterfeit of the iPhone wouldn’t mislead an expert, the things have progressed well, the device being identical from the outside and simulating even the functions of the true device of Apple.


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]]> http://www.brandinfection.com/2009/06/29/video-fake-iphone-amazingly-real/feed/ http://www.brandinfection.com/2009/06/29/video-fake-iphone-amazingly-real/ Indie Musician Makes $19,000 In 10 Hours Using Twitter http://feedproxy.google.com/~r/brandinfection/~3/6E3ddGNAz48/ http://www.brandinfection.com/2009/06/27/indie-musician-makes-19000-in-10-hours-using-twitter/#comments Sat, 27 Jun 2009 20:35:37 +0000 Nader http://www.brandinfection.com/?p=1315 Interesting post from Amanda Palmer of the Dresden Dolls on using online media to connect directly with fans and make money.

so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online):

“i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherfucker.”
9:15 PM May 15th from web

One thing led to another …

Read more at Mike King

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]]> http://www.brandinfection.com/2009/06/27/indie-musician-makes-19000-in-10-hours-using-twitter/feed/ http://www.brandinfection.com/2009/06/27/indie-musician-makes-19000-in-10-hours-using-twitter/ Why Cheap Airlines Are So Cheap http://feedproxy.google.com/~r/brandinfection/~3/jqbdIEmxey0/ http://www.brandinfection.com/2009/06/27/why-cheap-airlines-are-so-cheap/#comments Sat, 27 Jun 2009 11:51:26 +0000 Nader http://www.brandinfection.com/?p=1297 airlines_comparison_preview2-150x112 Why Cheap Airlines Are So CheapEver wondered why cheap airlines are so cheap? A graphic comparing low cost to regular airlines shows it’s the combination of all factors: more seats, fast turnarounds, smaller airports, etc. While British Airways handles 735 passengers per employee, Easyjet is able to manage nearly ten times more: 6772.

Low cost airline VS regular airline

airlines_comparison Why Cheap Airlines Are So Cheap

©Flickr

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]]> http://www.brandinfection.com/2009/06/27/why-cheap-airlines-are-so-cheap/feed/ http://www.brandinfection.com/2009/06/27/why-cheap-airlines-are-so-cheap/ Kodachrome Is Dead http://feedproxy.google.com/~r/brandinfection/~3/0qQoUI-ClSA/ http://www.brandinfection.com/2009/06/23/kodachrome-is-dead/#comments Mon, 22 Jun 2009 22:12:15 +0000 Nader http://www.brandinfection.com/?p=1289 kodak_kodachrome-150x111 Kodachrome Is DeadAfter 74 years in the company’s portfolio Eastman Kodak Co. announced Monday it’s retiring its film brand stock because of declining customer demand in an increasingly digital age.

Sales of Kodachrome are now just a fraction of 1 percent of the company’s total sales of still-picture films while getting 70 percent of its revenue from its digital business.

“Kodachrome is particularly difficult (to retire) because it really has become kind of an icon,” Hellyar said.

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]]> http://www.brandinfection.com/2009/06/23/kodachrome-is-dead/feed/ http://www.brandinfection.com/2009/06/23/kodachrome-is-dead/ KitKat Bench: Outdoor Advertising http://feedproxy.google.com/~r/brandinfection/~3/yq05_LQHeUk/ http://www.brandinfection.com/2009/06/21/kitkat-bench-outdoor-advertising/#comments Sun, 21 Jun 2009 12:38:20 +0000 Nader http://www.brandinfection.com/?p=1273 kitkat_advert KitKat Bench: Outdoor Advertising

Great urban outdoor advertising by Kit Kat: Have a break have a Kit Kat (bench)
Agency: JWT, London

Here’s another cool KitKat bench:

2863313_cb7178da84 KitKat Bench: Outdoor Advertising

http://www.flickr.com/photos/dyl/2863313/


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]]> http://www.brandinfection.com/2009/06/21/kitkat-bench-outdoor-advertising/feed/ http://www.brandinfection.com/2009/06/21/kitkat-bench-outdoor-advertising/ Fame Retardant http://feedproxy.google.com/~r/brandinfection/~3/zLGIo47nSUc/ http://www.brandinfection.com/2009/06/20/fame-retardant/#comments Sat, 20 Jun 2009 07:09:52 +0000 Nader http://www.brandinfection.com/?p=1278 A friend of mine is at the textile fair in Frankfurt, Germany and spotted this unconsciously funny billboard.

fame_retardant-600x450 Fame Retardant

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]]> http://www.brandinfection.com/2009/06/20/fame-retardant/feed/ http://www.brandinfection.com/2009/06/20/fame-retardant/ Grundig: Your Customer Service Sucks! http://feedproxy.google.com/~r/brandinfection/~3/e9qakS2J2uI/ http://www.brandinfection.com/2009/06/18/grundig-your-customer-service-sucks/#comments Thu, 18 Jun 2009 12:40:48 +0000 Nader http://www.brandinfection.com/?p=1265 audiorama_9000-150x131 Grundig: Your Customer Service Sucks!It all started with a visit to my favorite bar where I saw those stylish speakers hanging down the ceiling. Shortly thereafter I got the Grundig Audiorama 9000 as a gift and was amazed. Such expensive speakers as a gift - one of those speakers costs around $700(!) - and unlucky me hasn’t got any amplifier to actually use them.

Until now I only had a micro stereo which wouldn’t handle speakers with more than 40W so I thought I’d ask German company Grundig if they have a recommendation. I explained my situation and waited for more than two weeks to finally receive this super helpful message:

Dear Mr. Cserny,

at the moment we don’t have any suitable amplifiers in our product range.

Best regards,

….

Doh! I have seen myself that they don’t have any suitable product on their website but I thought if somebody spends around $1400 for two speakers they at least have a recommendation where and what to look for.

Well, no…

The speakers are pure quality and very stylish but Grundig’s customer service sucks big time.

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]]> http://www.brandinfection.com/2009/06/18/grundig-your-customer-service-sucks/feed/ http://www.brandinfection.com/2009/06/18/grundig-your-customer-service-sucks/ Bagua Shoes: Kung Fu Style Sneakers Inspired by Bruce Lee http://feedproxy.google.com/~r/brandinfection/~3/IDbF3bWlUMY/ http://www.brandinfection.com/2009/06/14/bagua-shoes-kung-fu-style-sneakers-inspired-by-bruce-lee/#comments Sun, 14 Jun 2009 10:19:22 +0000 Nader http://www.brandinfection.com/?p=1261 bagua-1-150x150 Bagua Shoes: Kung Fu Style Sneakers Inspired by Bruce LeeI got an e-mail the other day from a friendly guy called Philippe Hadey who created his own shoe brand after watching a Bruce Lee Movie: Bagua Shoes. Mixing old and new myths, the Bagua mission is to create stylish shoes encouraging long walks and profound thoughts. The name itself, derived from Ba gua, translates as “eight divine symbols,” reflected by the octagon diagram which represents a series of eight interrelated concepts.

Read more at RASHMASH »

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]]> http://www.brandinfection.com/2009/06/14/bagua-shoes-kung-fu-style-sneakers-inspired-by-bruce-lee/feed/ http://www.brandinfection.com/2009/06/14/bagua-shoes-kung-fu-style-sneakers-inspired-by-bruce-lee/ Bing Means Disease In Chinese http://feedproxy.google.com/~r/brandinfection/~3/07Cr2dQoV44/ http://www.brandinfection.com/2009/05/29/bing-means-disease-in-chinese/#comments Fri, 29 May 2009 13:41:13 +0000 Nader http://www.brandinfection.com/?p=1254 bing-300x225-150x112 Bing Means Disease In ChineseSome of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will launch a $100 million marketing campaign to introduce the brand.

Too bad, bing means disease in Chinese

Does Microsoft not research the meaning before introducing a new brand, or, will Microsoft rebrand the product in China, or, did Microsoft never intent to market it their, or, does Microsoft not care…?

Will “I googled you” translate into “I banged / bonged you” ?

45808v2-max-250x250 Bing Means Disease In Chinese

Official Logo

Bing=Disease

Bing = Disease


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