Brand New: The B-Side

Procurian

2012-02-24T12:53:50Z

Established in 1992, Procurian (formerly ICG Commerce) is a specialist in comprehensive procurement solutions to airlines, consumer products, telecommunications, retail, manufacturing, high tech, and healthcare industries. Last week they announced their name change and introduced a new logo. Press release here.

Don't forget to cast your vote about this post online

Wo Hing General Store

2012-02-23T12:12:31Z

Parallel to today's main post, Wo Hing General Store is a new Chinese restaurant by Charles Phan and The Slanted Door Group. The identity has been designed by San Francisco-based Manual. "The logo plays with the delicate nature of noodles, a main staple on the restaurant's menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food. In addition to the logo, we created a rich, colorful visual language using only the aforementioned humble noodle. Using a scanner, designers experimented with raw and cooked noodles to create a number of flowing, abstract images." Plenty of cool application shots here.

Don't forget to cast your vote about this post online

Teenage Cancer Trust

2012-02-22T11:44:13Z

Established in 1990, Teenage Cancer Trust is a UK-based charity "devoted to improving the lives of teenagers and young adults with cancer". A new identity was introduced in January, designed by The Cernis Collective in collaboration with Why Not Associates. Story here.

Thanks to Dan Adler for the tip.

Don't forget to cast your vote about this post online

Dignity Health

2012-02-21T12:53:22Z

Established in 1986, Dignity Health (formerly Catholic Healthcare West) is one of the largest healthcare networks in the U.S., with 10,000 physicians and 55,000 employees across Arizona, California, and Nevada. They changed their name and logo in January. Press release here [PDF]. Logo explanation: "The logo represents the coming together of caregivers, services, care centers, etc., to create a continuum of care. The three sections remind us of the three dimensions of our mission — healing, advocacy, and partnering. The icon surrounds a central space, symbolizing how an integrated health system honors the inherent dignity of each individual."

Thanks to Carlos Montalvan for the tip.

Don't forget to cast your vote about this post online

California Tortilla

2012-02-20T15:28:31Z

Established in 1995 in Bethesda, MD, California Tortilla is a chain of fast casual Tex-Mex restaurants with 36 locations on the East Coast in Delaware, Maryland, Virginia, Pennsylvania and DC. A new avocado-based logo was introduced earlier this year. Story here. Logo detail below (or after the jump).

Thanks to Chad Koepf for the tip.

Don't forget to cast your vote about this post online

Music Choice

2012-02-17T12:26:09Z

Music Choice is a range of music channels provided by cable services like Comcast and Time Warner Cable. In January, they introduced a new logo designed by Siegel+Gale. Bigger view of the logo below (or after the jump).

Thanks to Carlos Montalvan for first tip.

Don't forget to cast your vote about this post online

Nature's Path

2012-02-16T12:44:10Z

Dating back to 1949, Nature's Path produces and sells organic cereals and granola. Last November they introduced a new logo and packaging (shown below, or after the jump). Story here.

Thanks to Gage Mitchell for the tip.

Don't forget to cast your vote about this post online

SunRun

2012-02-15T14:04:29Z

Established in 2007, SunRun is one of the leading providers of home solar services in the U.S. with over 15,000 customers. A new, more apocalyptic looking logo was introduced in January.

Thanks to Alden Woodrow for the tip.

Don't forget to cast your vote about this post online

Reel FX

2012-02-14T12:46:39Z

Established in 1993 and formerly known as Radium/Reel FX, Reel FX is a visual effects, animation and entertainment studio with offices in Dallas, TX and Santa Monica, CA. They recently introduced a new logo, which isn't anything earth-shattering or particularly notable but they have put together an amazing animation piece of their logo that is a must-watch. Here. And a behind the scenes story is here.

Thanks to Ben Williams for the tip.

Don't forget to cast your vote about this post online

Corel

2012-02-13T12:29:43Z

Established in 1989 with the launch of CorelDraw, Corel is a software developer "with more than 100 million active users in over 75 countries." None of which are graphic designers, unless you count using CorelDraw as a punchline for bad graphics. The new logo was introduced back in April or May of 2011. Not sure how we missed it. Story here.

Thanks to Nodws for the tip.

Don't forget to cast your vote about this post online

Deutsche Welle

2012-02-10T12:51:41Z

On the air since 1953, Deutsche Welle is Germany's international broadcaster, "its work around the globe is based on German federal law and is financed from tax revenue." It has a staff of about 1,500 people across the world. A new logo was introduced last week. Release here.

Thanks to Ivan Filipov for the tip.

Don't forget to cast your vote about this post online

SOCAN

2012-02-07T12:15:20Z

Established in 1990, SOCAN (Society of Composers, Authors and Music Publishers of Canada) represents and works with more than 100,000 Canadian composers, songwriters, lyricists and music publishers "to protect, preserve and promote the performing rights of music creators." At the end of January SOCAN introduced a new logo. Story here.

Don't forget to cast your vote about this post online

Pensacola Blue Wahoos

2012-01-31T12:36:46Z

Pensacola, Florida just got their own Minor League Baseball team — the Blue Wahoos. Unveiled in November 2011, the team identity was designed by Brandiose, and you can see the baseball cap version of the logo after the jump.

Thanks to Tony Ferguson for the tip.

Don't forget to cast your vote about this post online

UNFCCC

2012-02-02T12:34:20Z

"In 1992, countries joined an international treaty, the United Nations Framework Convention on Climate Change, to cooperatively consider what they could do to limit average global temperature increases and the resulting climate change, and to cope with whatever impacts were, by then, inevitable." From the press release: "The new logo presents a new image that highlights the central theme of the Convention and the institutional linkage to the United Nations."

Thanks to Keenan Chadwick for the tip.

Don't forget to cast your vote about this post online

Transcontinental

2012-02-01T12:20:57Z

Transcontinental is a marketing activation company founded in 1976. According to their website, they are the "Largest printer in Canada. One of Canada's leading providers of Web solutions and marketing communications. Canada's leading consumer magazine publisher." In addition to the new mark, the trademark changed to "TC. Transcontinental". The new identity was done by Montréal's brand strategy consulting firm Cohesion Strategies and creative shop Bleublancrouge. From the press release: "The new brand better reflects the company's comprehensive and integrated marketing communications offering, including print, media, digital, interactive and mobile." Some applications below (or after the jump).

New brand video.

Thanks to Samuel Dupéré for the tip.

Don't forget to cast your vote about this post online