Brandon Blog Updates http://brandonblog.wordpress.com Nuggets of information and inspiration about what is going on here and there in the brave new worlds of branding, marketing and advertising. Tue, 15 Jan 2013 15:27:08 +0000 en hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png <link>http://brandonblog.wordpress.com</link> </image> <atom:link rel="search" type="application/opensearchdescription+xml" href="http://brandonblog.wordpress.com/osd.xml" title="" /> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/brandonblog" /><feedburner:info uri="brandonblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://brandonblog.wordpress.com/?pushpress=hub" /><feedburner:emailServiceId>brandonblog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2Fbrandonblog" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2Fbrandonblog" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.feedburner.com%2Fbrandonblog" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.feedburner.com/brandonblog" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.feedburner.com%2Fbrandonblog" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2Fbrandonblog" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2Fbrandonblog" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><feedburner:browserFriendly>Nuggets of information and inspiration about what is going on here and there in the brave new worlds of branding, marketing and advertising.</feedburner:browserFriendly><item> <title>NEW ENGLAND AQUARIUM CAMPAIGN http://brandonblog.wordpress.com/2009/07/22/new-england-aquarium-campaign/ http://brandonblog.wordpress.com/2009/07/22/new-england-aquarium-campaign/#comments Wed, 22 Jul 2009 11:31:49 +0000 brandonblog http://brandonblog.wordpress.com/?p=1516 ]]> Nice ad campaign by: Mullen, Boston, USA

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and the digital – New England Aquarium: Seal Pong
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]]> http://brandonblog.wordpress.com/2009/07/22/new-england-aquarium-campaign/feed/ 2 brandonblog A1 A2 A3 Agame HELP REMEDIES – HAPPY PILLS http://brandonblog.wordpress.com/2009/07/22/help-remedies-%e2%80%93-happy-pills/ http://brandonblog.wordpress.com/2009/07/22/help-remedies-%e2%80%93-happy-pills/#comments Wed, 22 Jul 2009 11:11:27 +0000 brandonblog http://brandonblog.wordpress.com/?p=1504 ]]> Help Remedies has just relaunched their packaging. Great work !
“Help is a new brand of over-the-counter healthcare products. Our mission is to make solving simple health issues simple. We find the best solution there is, and take away everything else”. Help Remedies first two products “Help I have a headache” and “help I’ve cut myself” launched in April 2008. They generated significant press attention from design, eco, lifestyle, business and media as well as sales both online and through selected retailers. The packaging is made of molded paper pulp and a bio plastic made primarily of corn.

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More on their site: (www.helpineedhelp.com)
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Posted in branding, marketing, packaging
]]> http://brandonblog.wordpress.com/2009/07/22/help-remedies-%e2%80%93-happy-pills/feed/ 1 brandonblog RR2 RR3 R4 RR5 RR6 R8 Rsitr BUMPER STICKERS, FOR YOUR SHOES! http://brandonblog.wordpress.com/2009/07/22/bumper-stickers-for-your-shoes/ http://brandonblog.wordpress.com/2009/07/22/bumper-stickers-for-your-shoes/#comments Wed, 22 Jul 2009 10:09:16 +0000 brandonblog http://brandonblog.wordpress.com/?p=1500 ]]> “Bumper Stickers” for your sneakers… why not ?!

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]]> http://brandonblog.wordpress.com/2009/07/22/bumper-stickers-for-your-shoes/feed/ 6 brandonblog Bum1 Bum2 STARBUCKS NEW CONCEPT http://brandonblog.wordpress.com/2009/07/22/starbucks-new-concept/ http://brandonblog.wordpress.com/2009/07/22/starbucks-new-concept/#comments Wed, 22 Jul 2009 09:33:29 +0000 brandonblog http://brandonblog.wordpress.com/?p=1496 ]]> Starbucks’ is launching in July a new “neighborhood” concept store under
the name “15th Avenue Coffee & Tea” (“Inspired by Starbucks”)
that adds beer wine, new food choices and live entertainment to the menu.
Starbucks sees it as:”the next evolution in coffee”.
The first three cafés will be in Seattle.

It will be intresting to see how it goes…

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Posted in brand experience, food & drinks, retail
]]> http://brandonblog.wordpress.com/2009/07/22/starbucks-new-concept/feed/ 0 brandonblog S1 S2 RED BULL COLA PROMOTIONAL BOX http://brandonblog.wordpress.com/2009/07/21/red-bull-cola-promotional-box/ http://brandonblog.wordpress.com/2009/07/21/red-bull-cola-promotional-box/#comments Tue, 21 Jul 2009 18:05:18 +0000 brandonblog http://brandonblog.wordpress.com/?p=1490 ]]> A beautiful package design for a Red Bull Cola promotional piece.
Using a sturdy wood box, and real samples of the 17 natural ingredients of the cola, Design Friendship created a great presentation of the unseen raw material that goes into the drink.

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Posted in creativity, design, food & drinks
]]> http://brandonblog.wordpress.com/2009/07/21/red-bull-cola-promotional-box/feed/ 0 brandonblog RED1 RED 2 PERRIER’S ‘SOCIAL MEDIA’ PACKAGING http://brandonblog.wordpress.com/2009/07/21/perrier%e2%80%99s-%e2%80%98social-media%e2%80%99-packaging/ http://brandonblog.wordpress.com/2009/07/21/perrier%e2%80%99s-%e2%80%98social-media%e2%80%99-packaging/#comments Tue, 21 Jul 2009 16:55:50 +0000 brandonblog http://brandonblog.wordpress.com/?p=1486 ]]> Perrier is making a comment on our age of digital conversation with this
new packaging developed by HartlandVilla, a graphic studio based in Paris.
Each product is wrapped in packaging that has bubbles of conversation

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]]> http://brandonblog.wordpress.com/2009/07/21/perrier%e2%80%99s-%e2%80%98social-media%e2%80%99-packaging/feed/ 0 brandonblog PE1 PE2 LEVI’S NEW CAMPAIGN – GO FORTH http://brandonblog.wordpress.com/2009/07/21/levis-new-campaign-go-forth/ http://brandonblog.wordpress.com/2009/07/21/levis-new-campaign-go-forth/#comments Tue, 21 Jul 2009 16:46:49 +0000 brandonblog http://brandonblog.wordpress.com/?p=1475 ]]> Levi’s new campaign-titled Go Forth by Wieden + Kennedy Portland draws
on the brand’s heritage as the American jeans.
The Levi’s brand has been incoherent in the last few years, having lost the strong position it struck in the 80s and 90s. Go Forth campaign wants to reflect the brands history but also to refresh and reinvent the idea of a pioneering spirit for the times in which we live.
One can ask is it Levi’s or Abercrombie & Fitch?!

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The new website: ( goforth.levi.com)
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]]> http://brandonblog.wordpress.com/2009/07/08/the-olympus-pen-story/feed/ 0 brandonblog O1 IT’S A TOAST AD http://brandonblog.wordpress.com/2009/07/07/its-a-toast-ad/ http://brandonblog.wordpress.com/2009/07/07/its-a-toast-ad/#comments Tue, 07 Jul 2009 16:52:29 +0000 brandonblog http://brandonblog.wordpress.com/?p=1460 ]]> Nice ads by Pat the Baker – the toast of ireland.
Advertising Agency: Bloom, Dublin, Ireland.
Published: March 2009

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