Brandon Zeman

Brandon Zeman

Marketing Technology at UL

Chicago, Illinois500+ connections

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Activity

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Experience

  • UL

    UL

    4 years 3 months

    • Marketing Technology Lead

      UL

      - Present1 year 5 months

      Northbrook, IL

      Building a program for managing the enterprise marketing technology stack including contract and vendor management, lifecycle process, enablement, purchasing & payments.

    • Digital Marketing / UX / SEO

      UL

      - Present4 years 3 months

      Northbrook, IL

      Leader of SEO at UL within Corporate Marketing's Center of Excellence.

      Led or was key contributor to the following functions/projects:

      UL.com redesign project
      UX - user interviews, heuristic reviews, surveys
      SEO - developed strategy, managed processes, tools & education for company
      Commercial Resource Center (internal platform)
      Digital property census - identified and cataloged UL's owned digital properties (websites, apps, social networks)

  • Community Partner

    18 Coffees

    - Present2 years 10 months

    Greater Chicago Area

    18 Coffees is an innovation and change management firm working at the intersection of digital transformation, social good, and the future of work. Through consulting, content, and community, we use our varied expertise about managing change to help forward-thinking organizations adapt and evolve.

  • SEO / SEM Contractor

    Apple

    - 2 years 4 months

    Cupertino

    Helped build an SEO program at iTunes. Supported launch of Apple Music and led iTunes' effort into knowledge panel advertising with Google.

  • Search Marketing Manager

    Loud Interactive

    - 1 year 8 months

    Greater Chicago Area

  • SEO Specialist

    Norvax

    - 1 year 5 months

  • Founder

    Chicago Tweetups

    - 3 years 2 months

    Greater Chicago Area

    I started ChicagoTweetups.com back in December 2008, and gave it quite a run for the past year. The main goal of the site was to make it super easy for people to find tweetups in Chicago. Sure you can have Twitvites and Facebook events, but only ChicagoTweetups aggregated all of that into one easy to find place.

    And who doesn't love a good tweetup?!

  • Project Manager Extraordinaire

    LakeShore Branding

    - 1 year

    Wearer of many hats.

  • Digital Intern

    Edelman

    - 5 months

  • Social Media Training Contractor

    Alterian

    - 3 months

    I was hired because of my knowledge of the social media landscape and its impacts on business. I worked with the recently acquired Techrigy and their social media monitoring software product, SM2.

    I demoed SM2 to prospective clients via WebEx and GoTo Meeting- highlighting the features and benefits of using SM2 to monitor online conversation.

    I transitioned into on-board training for new clients. I demonstrated how to set up successful and efficient searches, optimize the results,…

    I was hired because of my knowledge of the social media landscape and its impacts on business. I worked with the recently acquired Techrigy and their social media monitoring software product, SM2.

    I demoed SM2 to prospective clients via WebEx and GoTo Meeting- highlighting the features and benefits of using SM2 to monitor online conversation.

    I transitioned into on-board training for new clients. I demonstrated how to set up successful and efficient searches, optimize the results, and make sense of the reports.

    I was also involved with the Techrigy support team and community manager to address customer issues in a timely and transparent manner.

  • Communications Specialist

    PEAK6 Investments - Chicago

    - 9 months

    + Helped grow startup WeSeed.com's online identity
    + Represented WeSeed at SXSW(Austin) and SOBCon(Chicago)
    + Wrote articles for WeSeed website and blog
    + Monitored online mentions using multiple online tools

  • Intern

    Demi & Cooper Advertising

    - 10 months

    + Learned many aspects of advertising, research and analytics in small agency setting.

Education

  • Northern Illinois University

    Northern Illinois University

    BSMarketing

    -

    Activities and Societies: Sigma Alpha Epsilon, Marketing Student Advisory Board

    As a member of Sigma Alpha Epsilon, I:
    - Held President, Vice President and Recorder (Secretary) positions
    - Attended a multi-province leadership school
    - Attended the 2007 National Convention in Washington, D.C.
    - Was model for 'True Scholarship' in 2007 National Recruitment Campaign
    - Worked part time at the Fraternity Service Center in Summer 2007

Volunteer Experience

  • Volunteer

    Volunteer

    Alliance for the Great Lakes

    - Present3 years 8 months

    Environment

    Have joined on several beach cleanups in Chicago.

  • Texting Volunteer

    Texting Volunteer

    Natural Resources Defense Council (NRDC)

    - 1 month

    Environment

    Texted registered voters in Colorado in support of goal to text over 200,000 climate voters by Super Tuesday to help get them to the polls.

  • Packing Voluntee

    Packing Voluntee

    Lakeview Pantry

    - Present8 months

Licenses & Certifications

Courses

  • 18 Coffees Change Leadership Training -- Professional development program designed to build leadership skills in a remote, digital-first environment with hands-on curriculum spanning strategy, facilitation, and remote presentation skills.

Honors & Awards

  • BrightEdge Edgie Award - Digital Marketer

    BrightEdge

    BrightEdge's awards program recognizes the excellent work done within the BrightEdge community by brands and agencies. The digital marketer award goes to individuals who exhibits expertise outside of the SEO channel.

Organizations

  • Sigma Alpha Epsilon

    President, Vice President, Secretary

    -

Groups

Recommendations

A preview of what LinkedIn members have to say about Brandon:

  • “
    Brandon was an integral part of our efforts to reach and turn out a record number of voters this year, leveraging his expertise and skills to support the development of our Vote By Mail toolkit. Brandon conducted a digital and social messaging audit and provided research and insights on best practices, common themes and most effective messaging for voter activation in this critical election cycle.
  • “
    Don't let his quiet demeanor fool you - Brandon's got it all: work ethic, character, integrity, and loyalty. The founder of Chicago Tweetups, I have watched him take the site, collaborate with organizers throughout Chicagoland, and provide a service that is not only well-networked, but also incredibly useful to people like myself who refer to it on a regular basis. Additionally, Brandon participated in our company's first photo shoot. During this event, I watched Brandon shine as one of the most reliable, follow-through individuals I've ever met. When he agrees to do something, he does it. When he says he'll be somewhere, he's there. He follows through, he's dependable, and he's a blast to be around.

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Brandon Zeman

Marketing Technology at UL

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    Marketing Technology Lead at UL

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