http://www.brandrants.com/brandrants/ Making sense of international marketing and brand strategy in the information age. en-US Mon, 27 Feb 2012 13:31:00 +0100 http://www.typepad.com/ http://www.rssboard.org/rss-specification http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/VqCnsYSqmfo/social-media-challenge-go-24-hours-at-work-without-using-that-term-.html http://www.brandrants.com/brandrants/2012/02/social-media-challenge-go-24-hours-at-work-without-using-that-term-.html I’ve stopped using the term “Social Media”. Which is more difficult than it might sound considering the phrase comes up 100 times a day in my work conversation. But despite the challenge, I’ve found the experience liberating. Social Media Sean Duffy Mon, 27 Feb 2012 13:31:00 +0100 http://www.brandrants.com/brandrants/2012/02/social-media-challenge-go-24-hours-at-work-without-using-that-term-.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/8647Det4hkY/will-pepsico-squeeze-tropicana-to-death.html http://www.brandrants.com/brandrants/2012/02/will-pepsico-squeeze-tropicana-to-death.html The Economic Time’s interview with Massimo D’Amore, PepsiCo’s Global Beverages Chief is one of the most succinct and elegant lessons in unbranding you’ll read this year. Mr. D’Amore was defending his stance that some consumers prefer diluted orange juice and are willing to pay the same or more for it. But here's what I heard: Tropicana Sean Duffy Mon, 20 Feb 2012 02:07:00 +0100 http://www.brandrants.com/brandrants/2012/02/will-pepsico-squeeze-tropicana-to-death.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/hXZN_JKPJ5Y/the-eight-myths-of-marketing-in-china.html http://www.brandrants.com/brandrants/2012/01/the-eight-myths-of-marketing-in-china.html Thanks to everyone who participated in the Swedish Chinese Chamber of Commerce (SCCC) event "Doing Business In China". China Sean Duffy Fri, 20 Jan 2012 13:51:15 +0100 http://www.brandrants.com/brandrants/2012/01/the-eight-myths-of-marketing-in-china.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/Ukrv31Fgq-4/sopa-simple.html http://www.brandrants.com/brandrants/2012/01/sopa-simple.html I think this SOPA GIF from Matthew Inman and The Oatmeal (site blacked-out today) pretty much sums it up. Write a crabby letter and do it for the kittens. Current Affairs Rant Sean Duffy Wed, 18 Jan 2012 16:34:04 +0100 http://www.brandrants.com/brandrants/2012/01/sopa-simple.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/zyJPCFyWWjM/the-ad-agency-pitch-process-must-die.html http://www.brandrants.com/brandrants/2012/01/the-ad-agency-pitch-process-must-die.html Ad agency pitches are like a boxing match. “You get through one round, and go on to the next. Last man standing wins. Unlike boxing, however, pitches rely on the participants punching themselves in the head." Ad Industry Rant Sean Duffy Wed, 18 Jan 2012 10:28:00 +0100 http://www.brandrants.com/brandrants/2012/01/the-ad-agency-pitch-process-must-die.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/RiIEgLL4rBI/happy-holidays-from-the-duffy-agency.html http://www.brandrants.com/brandrants/2011/12/happy-holidays-from-the-duffy-agency.html Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And in that same spirit, we wish you the happiest of holidays and a healthy and... Sean Duffy Fri, 23 Dec 2011 11:35:40 +0100 http://www.brandrants.com/brandrants/2011/12/happy-holidays-from-the-duffy-agency.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/qdZztOGei2A/a-holiday-poem-for-marketers.html http://www.brandrants.com/brandrants/2011/12/a-holiday-poem-for-marketers.html Season Greetings! My Marketing Moxie column in Talent Zoo takes on a different format for the Holidays. How the CMO Grinch Got Social is a Dr. Suess-inspired look at the plight of today's CMO and their path to redemtion. Marketing Moxie from Talent Zoo Social Media Sean Duffy Wed, 21 Dec 2011 14:30:59 +0100 http://www.brandrants.com/brandrants/2011/12/a-holiday-poem-for-marketers.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/GVQondTN_7A/norte-beer-combines-tech-trend-to-transcend-beer-advertising-.html http://www.brandrants.com/brandrants/2011/12/norte-beer-combines-tech-trend-to-transcend-beer-advertising-.html A new TV spot by Del Campo Saatchi & Saatchi in Argentina for their client Norte beer is fun to watch. But then, a lot beer spots are fun to watch. What makes this one different isn't the script, actors, direction or production quality. It's an ice bucket. Norte beer Sean Duffy Thu, 15 Dec 2011 10:15:40 +0100 http://www.brandrants.com/brandrants/2011/12/norte-beer-combines-tech-trend-to-transcend-beer-advertising-.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/zhCGookCbjQ/santa-claus-graphic-guidelines.html http://www.brandrants.com/brandrants/2011/12/santa-claus-graphic-guidelines.html Hey it's that time of year again. Our client Santa wants to make sure your Holiday marketing communication is compliant. So we thought we'd share Santa's graphic guidelines. Branding Sean Duffy Fri, 09 Dec 2011 17:43:02 +0100 http://www.brandrants.com/brandrants/2011/12/santa-claus-graphic-guidelines.html http://feedproxy.google.com/~r/brandrantsbyseanduffy/~3/rYXowFz4jWc/is-your-brands-message-lost-in-translation.html http://www.brandrants.com/brandrants/2011/12/is-your-brands-message-lost-in-translation.html You invest in professional copywriting services not only to inform but to connect with your target on a contextual and emotional level and to motivate them to act. Those are the first qualities that tend to get lost in translation.Fortunately, there is another way to get your message across in other languages. It’s not translation but adaptation. Marketing Tactics Translation / Adaptation Sean Duffy Wed, 07 Dec 2011 09:24:24 +0100 http://www.brandrants.com/brandrants/2011/12/is-your-brands-message-lost-in-translation.html