Als Account Manager ist es Ihre wichtigste Aufgabe, gute Geschäftsbeziehungen zu Brandwatchs Hauptkunden zu entwickeln und zu pflegen. Dies erreichen Sie durch:

• Strategisches Denken, sowie Ihre geschickte, intelligente und umsichtige Art
• Expertise im Bereich Soziale Medien, Fachwissen und Erfahrung in der Überwachung Sozialer Medien
• Hervorragende Account-Management-Fähigkeiten, durch die Sie die Kommunikation mit Geschäftspartnern und Kunden effizient voranbringen
• Enge Kundenzusammenarbeit, zum Aufbau eines langfristigen Vertrauensverhältnisses
• Verständnis der Geschäfte, Ziele und Firmenstrukturen unserer Kunden
• Fähigkeit, mögliche Gegenseitigkeitsgeschäfte zu erkennen und entsprechende Beziehungen aufzubauen, um die Geschäfte/den Verkauf zu fördern
• Kompetenz, Kundenbeziehungen mit dem Ziel der Kundenbindung erfolgreich zu managen, Entwicklung zum zuverlässigen Berater im Bereich Social Media Monitoring.
• Potential zum Brandwatch-Botschafter, der die Firma gegenüber dem Kundenstamm und in der Branche repräsentiert
• Pflege der guten Zusammenarbeit mit dem Account Management Team in England

Anforderungen:

• Mindestens zwei Jahre Arbeitserfahrung in der Social-Media-Branche
• Verständnis von und Erfahrung mit Social Media Monitoring Tools
• Verständnis von SEO, E-Mail, Engagement Management und Sozialen Medien
• Erfahrung im Umgang mit Sozialen Medien/Netzwerken
• Durch Ihre pro-aktive Einstellung gegenüber Ihren Aufgaben, zeigen Sie Begeisterung und die Bereitschaft zu lernen
• Fähigkeit, eigenverantwortlich zu arbeiten
• Geschäftsgeschick
• Fähigkeit, Präsentationen souverän und Kunden überzeugend zu halten
• Exzellente schriftliche Kommunikationsfähigkeit
• Sinn für Details
• Begeisterung für das Internet
• Ausgeprägte Desktop- und Computerkenntnisse
• Sinn für Humor

Idealprofil:

• Erfahrung im Bereich Account Management bei einem Social Media Monitoring Anbieter
• Nachweisliche Kenntnisse von Marketing-Grundsätzen und bewährten Methoden
• Kenntnisse in der Statistikanalyse

Vergütung:

Abhängig von der Berufserfahrung

Sonderzulagen:

• Firmeneigenes Bonussystem

Arbeitsbeginn: Zum nächstmöglichen Termin.

Interessierte Bewerber senden bitte Ihren Lebenslauf und ein Anschreiben mit Ihren Gehaltsvorstellungen an bewerbung@brandwatch.com (gerne auf Englisch)

Congratulations! If you’ve already realized the importance of building a business presence on the social media, you’re right on track.

However, don’t picture the task ahead as a matter of throwing mud pies at the wall and hoping they’ll stick. Nor should you assume that it’s all about setting up accounts at multiple social media channels to simply use as outlet for your promotional material.

In the physical world, as in social media, there are rules and even if they are often unwritten they are still altogether important. By failing to acknowledge such principles, you will undermine your efforts and bring about your own gradual demise.

That’s why we must urge you to be attentive not to commit the seven deadly sins of social media marketing; and if you’re not quite sure what that means, this article will keep you in the loop.

Sloth

Going nowhere fast

The most common way that most newcomers to social media fail to get worthwhile results is by failing to take proper action. There’s no point in setting up social media channels unless you plan to use them diligently to convey your messages and build your audience.

This is something you should do gradually; dedicate 30-60 minutes each day to this task and you will be on the right path.

Should you allow procrastination and laziness to get in the way of your social media engagement, don’t be surprised if nothing good comes out of it.

Gluttony

Too much, too soon

Another extremely common way to fail at building a reputable social media presence is when people attempt to be instantly omnipresent.

You set up your social media channels, and get utterly obsessed about using them, to the point it starts diverting your attention from other responsibilities.

Saturating your platforms with content and updates is unhealthy and will dilute the quality of your posts. Careful planning and pacing of your social media output are essential practices when building a healthy community for social media marketing.

You should know that peaceful persistence trumps sporadic agitation in terms of building a positive reputation. Try to favor the former, and resist the temptation of over-doing it.

Greed

A synonym for egomania

There’s a fine line between letting people know who you are and getting on people nerves because you’re excessively self-centered. If all your interventions across the social media tend to focus on yourself, you’re probably doing it wrong.

Resist the temptation of using the social media as a self-promotional tool; that should be a natural end to your efforts, rather than an artificial beginning.

Wrath

The internet is full of traps and trolls

Understand that social media users come with all temperaments and tolerance levels. Some people are nice and easy-going, some are fanatical and annoying; most are somewhere in between.

Fail to realize this and you’ll routinely lose your temper and let anyone get on your nerves. This also means that you’ll lose credibility to your potential audience who catch sight of your tantrums.

Be courteous and patient while using social media. Don’t engage with people who are obviously just looking for an outlet to their frustrations.

Envy

The grass is always greener

There’s nothing wrong with a little envy, provided it makes you work harder. There’s everything wrong with envy, if all it does is source negativity and rudeness.

If you spend more time criticizing people who are better known than you, rather than building a positive impression on your own, make no mistake: people will be able to tell that you’re actually jealous, and they will look at you as a really small person.

Stay focused at building your own popularity, rather than obsessively attacking others who have already succeeded at building their own.

Lust

Humping the legs of the bigger boys

Another good way to make a fool of yourself in social media involves stalking opinion makers and agents with large audiences, then compulsively praising them and going all the way down to licking their figurative boots, hoping they’ll somehow reciprocate your subservience.

This kind of attitude will not sit well with the people that matter, and instead will project a really poor, negative image of you.

There’s no problem with occasionally expressing your admiration about someone, provided it’s genuine; but if all you do is praise others, you’ll never have anyone look up to you.

Pride

It comes before a fall

So you always act like you know what you’re talking about, even when you don’t? Do you never admit you were wrong, even when you happened to be? Do you make a point of always showing off your wits and brilliance?

If so, we’re sorry to let you know that people are probably starting to look at you wrong. Nobody likes a smarty-pants, even if the person tends to be relevant in their interventions.

Humility is a great quality that will open many doors for you during your social media endeavors. Arrogance and pride are sure-fire ways to raise conflict, rather than instill order.

Does that help you put things in perspective? If you realize you’ve been getting caught up in some of the cardinal sins of social media marketing, that’s great news! Because it means you can now start threading a temperate path, armed with that newfound awareness.

If you liked what you read here, there’s plenty more on the Brandwatch blog and at the Slices Of Life blog, where you can find upbeat and informative articles about positive living.

Jede Stadt ist durch eines ihrer Gebäude mit Kultstatus repräsentiert, London zum Beispiel durch das neue, faszinierende Shard oder Washington D.C. durch das Washington Monument.

Mit Hilfe des Brandwatch Tools haben wir Queries erstellt, um alle Erwähnungen zu den einzelnen Städten im Zusammenhang mit der Social Media Week (auf Twitter und Facebook) zu verfolgen.

Als wir die Queries zusammengestellt haben, sind wir auf einige Hindernisse gestoßen, deshalb möchten  wir diese Gelegenheit nutzen, um Ihnen allen ein paar Tipps zu geben, wie man als Brandwatch-Nutzer bei der Query-Erstellung vorgehen kann.

Ursprünglich war das Widget dafür gemacht, Daten aus einer einzigen Query in Brandwatch zu ziehen, welche wir mit dem folgenden String in Portugiesisch, Brasilianisch, Französisch, Englisch, Deutsch und Spanisch erstellt hatten:

((“social media week” OR socialmediaweek OR smw*) AND site:(twitter.com OR facebook.com))

Damit werden alle Erwähnungen, die eines der fett gedruckten Stichwörter enthalten, erfasst – so lange sie in Twitter und Facebook vorkommen. Außerdem werden alle Twitter-Erwähnungen und Antworten an die offiziellen Twitter-Konten erfasst, da in ihren Handles stets “smw“ enthalten ist.

Um die Query zu vervollständigen, haben wir einige zur Nutzung eingerichtete Twitter Handles mit Events zur Social Media Week in den jeweiligen Städten mit aufgenommen, so dass diese Tweets ebenfalls komplett erfasst wurden, auch wenn sie keinen der oben genannten Begriffen enthielten.

OR

(url: twitter.com/smwhamburg/ OR url: twitter.com/smwhk/ OR url: twitter.com/smwldn/ OR url: twitter.com/smwmiami/ OR url: twitter.com/smwnyc/ OR url: twitter.com/smwparis/ OR url: twitter.com/smwsf/ OR url: twitter.com/smwsp/ OR url: twitter.com/smw_sg/ OR url: twitter.com/smwtok/ OR url: twitter.com/smwto/ OR url: twitter.com/smwwdc/)

Das war unsere Master-Query, die alle Erwähnungen zur Social Media Week im Allgemeinen in einen Datensatz gezogen hat – insgesamt mehr als 40.000 Erwähnungen am Anfang dieser Woche.

Im nächsten Schritt haben wir die Daten in Kategorien aufgeteilt. Dies geschah durch Durchführung der folgenden Suchen zu jeder Stadt.

url:twitter.com/smwldn/ OR london OR ldn OR smwldn

Diese Suche lieferte dann alle Erwähnungen zu Begriffen wie LDN, innerhalb des von uns erstellten Datensatzes, so wie auch alle Tweets des offiziellen SMWLDN Twitter-Profils. Auf diese Weise wurden ungefähr 8.000 – von den insgesamt 40.000 Erwähnungen – mit London in Verbindung gebracht und herausgefiltert.

Nachdem wir das für jede Stadt wiederholt hatten, fiel uns auf, dass manche Städte zurücklagen. Es ist unmöglich, eine übereinstimmende Suche mit unterschiedlichen Alphabeten durchzuführen, also war das Hinzufügen von Chinesisch und Japanisch problematisch. Die Resultate zeigten nur die Erwähnungen der SMW in Tokio und Hongkong, die im Lateinischen Alphabet verfasst waren.

Zudem mussten wir beachten, dass wir zwar die vollständige Twitter-Abdeckung bieten, jedoch Twitter in den asiatischen Märkten nicht marktführend ist.

In China ist zum Beispiel Weibo das vorherrschende Soziale Netzwerk. Es ist eine Seite, deren Abdeckung wir optimieren möchten, doch ist der Zugang zu ihrer API nicht so einfach zu erlangen.

Um diesen Punkt bestmöglich auszugleichen, haben wir die Struktur der Dataviz modifiziert, so dass nun zwölf einzelne Queries eingezogen wurden: eine Query pro Gastgeberstadt, anstelle von einer Kategorie in einer globalen Query.

(((“social media week” OR socialmediaweek OR smw*) AND site:(twitter.com OR facebook.com))

OR

(url: twitter.com/smwhamburg/ OR url: twitter.com/smwhk/ OR url: twitter.com/smwldn/ OR url: twitter.com/smwmiami/ OR url: twitter.com/smwnyc/ OR url: twitter.com/smwparis/ OR url: twitter.com/smwsf/ OR url: twitter.com/smwsp/ OR url: twitter.com/smw_sg/ OR url: twitter.com/smwtok/ OR url: twitter.com/smwto/ OR url: twitter.com/smwwdc/)) AND (url:twitter.com/smwparis/ OR paris OR smwparis OR raw:smw_paris OR raw:SMW_paris OR raw:SMW_PARIS)

Diese Query verfolgt alles im Zusammenhang mit der Social Media Week (Twitter-Profile, Schlüsselbegriffe und Hashtags) und stellt außerdem die Bedingung, dass die Erwähnungen im Zusammenhang mit Paris, dem Paris SMW Twitter-Profil oder einem String aus anderen Hashtags und Begriffen stehen müssen.

Weiterhin haben wir zusätzliche, spezifische Queries auf Japanisch und Chinesisch erstellt, um die Ergebnisse für Tokio und Hongkong zu vervollständigen, die Queries in ausschließlich romanischen Sprachen wurden leicht erhöht.

So gehen wir vor, wenn wir Queries als Futter für das brandneue Social Media Week Widget, das  Sie hier auf unserer Webseite finden, erstellen. Wenn Sie Fragen oder Anmerkungen zu der Dataviz haben – oder auch dazu, wie Queries in Brandwatch funktionieren, setzen Sie sich bitte einfach mit uns in Verbindung.

Ford were famously the first company to have a dedicated page on Google+ and have a rich heritage of implementing social media in their marketing strategies.

Since you’ve joined Ford, the motor company has been a pioneer in online marketing with its Fiesta, Explorer and Fusion campaigns. How important have these campaigns been to Ford’s successes?

With the Fiesta, social media was key to the launch of the vehicle. It was 100% social for the first 9 months, leading into a more traditional media mix. It absolutely paved the way for a high level of awareness before the vehicle was even at dealerships.

Similarly, we’ve been able to do the same thing with other major launches like the Explorer and Fusion.

Social media has to be at the heart of everything we do, and when we can use it to tie to the emotion behind a vehicle reveal, we see a drastic boost in awareness and purchase consideration.

Measuring the success of your campaigns can be difficult. With your wealth of experience in the field, what do you consider the best practices to be in online analytics?

We first have to know what it is we’re trying to achieve and then understand the baseline from which we’re measuring.

Only then are we able to determine whether or not we’ve been successful. It’s important to not try to boil the ocean, but to pay attention to what you can measure and what you can demonstrate you’ve affected.

It’s going to vary from campaign to campaign and event to event, but that simple formula is enough to give us a sense as to what matters.

Social Media Monitoring is an area that companies are gradually coming to accept as an essential aspect of their business. How have Ford used monitoring tools to find insights in data?

There’s the notion that if you can’t measure it, you can’t manage it. While that’s mostly true, we’re interested in finding the tools that capture the metrics that are important to different groups.

Communications, marketing and customer service all have very different needs that range from hourly, weekly or even monthly reporting that give us the results we’re looking for.

Based on that, we’re able to determine if we need to help a customer with an issue, inform a follower about some new technology, or give feedback to our product development teams based on trends and data we’re seeing surfaced.

Which companies do you think have ‘got social media right’?

I don’t think it’s a matter of “getting it right” overall, because getting it right can mean different things to different brands.

Dell and Comcast do a great job of listening; Cisco, Intel and IBM are old pros at integrating social media into their employee base; and many companies are using it for creative marketing solutions.

It depends on the brand and how they resonate with their customers.

What are your opinions about customer service with regard to social media? Do you think there is a right or wrong way to approach it?

As with the above, it depends on the type of business and the customer base. You’ll see many examples of customer service for brands that operate in the tech or online space – Dell, Comcast, and Zappos are some top examples.

Then there’s Virgin Atlantic, who recognize that their customer base is very often mobile and vocal; they’ve managed to make their customer response efforts a strategic asset.

Even Ford’s own @FordCustService account has been lauded not only for its handling of customer issues, but the personality and individuality the team brings to the dialog.

Should every big company be using social media in their marketing strategies? Are there any industries that shouldn’t be trying to use it?

I think social media has a part to play in every large company, although it may fit in different business units within different industries.

Ultimately though, it has to be defined by two things: the corporate culture and the degree to which the customer uses it. If there’s not a fit with either one of those, it’s fruitless to try to cram social media in as an additional channel.

What have your experiences of Google+ been so far and how do you see the future of the network developing?

In the beginning, it was a fairly intimate network, with lots of tech influencers. As it’s grown in size and scope, we’ve seen all sorts of users added from around the globe.

In particular, we’ve noticed a spike in followers just over the last month or so.

With the integration of Google+ and Google search results, we’re already seeing people being attracted to our content from contextually relevant links.

We’re looking forward to continuing to work with the Google+ team to prioritize some of the features that we would like to see in the platform that would make it the most useful to us.

Where do you see social media standing in five years’ time? Is there room for another platform?

Social media as we know it almost didn’t exist five years ago, so it’s foolhardy to predict where we’ll be in another five years.

Offhand, I’d guess that we won’t be talking about social media; it will simply be integrated into everything we do and how we think.

If Twitter, Facebook and Google+ keep giving their user base what they need, odds are they’ll still be around; then again, there may be some unmet need that isn’t currently recognized that could be the subject of an unforeseen competitor to serve. Only time will tell.

One of the largest perils of social media is when it all goes wrong, as the capacity for customers to vent their frustrations globally has never been greater.

With this power of disruption at the fingertips of all users of social media, it’s very important that companies have systems in place to weather these potential storms.

Neil Glassman of WhizBangPowWow discussed the issue with Jardel Appelt, head of social media at Brandsclub, a Brazilian online fashion retailer with a history of disaster management.

When Jardel took over the new role, the company were almost immediately plunged into a troublesome situation whereby a warehouse change caused a logistical catastrophe.

Customers were left without orders for long periods, and Jardel had a problem on his hands in dealing with the myriad complaints online. His first step was to invest in a social media monitoring tool, one which allowed workflow assignment and analysis.

The couple of hundred daily complaints resulted in utter chaos for Brandsclub, and to deal with each was a laborious act originally, involving manual recovery of order numbers, phone calls and emails, a process that meant each customer took hours to deal with.

The existing customer service team were not au fait with Facebook, Twitter and the like, so part of Jardel’s job was to train staff to understand them properly before he could implement the new system.

Each social network has a different protocol, and learning the mode of address is just as important as getting to grips with the syntax and form.

With the SMM tool in place and the staff equipped with the knowledge to act, Brandsclub could then use work assignment features to allocate different aspects to each member of the customer service team.

One may be responsible for any enquiries about delays for example, another concerned with incorrect orders.

Using keywords and by crawling the social web, the SMM tool allows mentions about Brandsclub to be distributed into topics, which is how they were able to split the workflow amongst staff.

It wasn’t long before the damage was limited, and with a network of social profiles in place, Brandsclub could then isolate potential complaints on the social web before they reached the formal complaints level (email, phone).

On Brandsclub’s two year anniversary, they celebrated the event by offering wildly discounted goods on their site. The demand cause unprecedented amounts of traffic, causing the website to crash. Jardel hadn’t even noticed until the SMM tool displayed thousands of fresh complaints, all alluding to the site disruption.

With over 11,000 negative mentions for Jardel’s team to deal with, they were unable to respond to them all.

After liaising with the IT team, marketing issued a press release and distributed it amongst their social media channels, as well as attempting to target some of the most commonly reported problems, namely the site outage of course.

Once people were informed about the company’s issues and felt included in the responses, complaints went noticeably down.

Trolls still remained, something Jardel is quite adamant in ignoring. For people who criticise a company or thing without merit or reason, the best course of action is to not rise to the challenge and allow the mention to remain isolated.

To hear how Jardel helped Brandsclub handle their crisis management in full, click here to listen to the conversation at the PowWow.

CAMBRIDGE, England, & BOSTON, Mass, 06.02.2012

Quelle: Linguamatics

Brandwatch und die University of Sussex freuen sich, ein vom Technology Strategy Board in Großbritannien finanziertes gemeinsames Projekt zur Bewältigung von Herausforderungen bekannt zu geben, die sich bei der Nutzung unterschiedlicher Datenquellen durch Software für die automatische Sprachverarbeitung ergeben. Das Projekt ist Teil einer breiter angelegten Initiative des Technology Strategy Board mit dem Schwerpunkt auf der Entwicklung von Technologien für die Verarbeitung großer Datenmengen („Big Data“) zur Stärkung des Wirtschaftswachstums.

„Exploitation of Diverse Data via Automatic Adaptation of Knowledge Extraction Software“

Im Rahmen des Vorhabens soll die automatische Extraktion von Informationen aus wissenschaftlichen Artikeln, Nachrichtenmitteilungen oder sozialen Medien für Anwendungen in den Bereichen Forschung und Entwicklung, Marketing und Wettbewerbsanalyse verbessert werden. Dr. David Milward, der Chief Technical Officer von Linguamatics, erklärt: „Hochwertige Wortlisten sind ein Hauptbestandteil von ‚intelligentem‘ Text-Mining. Dieses Projekt wird uns in die Lage versetzen, Wortlisten viel schneller zu erstellen und diese effizient an neue Anwendungsbereiche anzupassen.“

Die gegenwärtige Generation von Sprachverarbeitungslösungen wird überaus erfolgreich zur Extraktion nützlicher Informationen aus unstrukturiertem Text eingesetzt, unabhängig davon, ob es sich um Forschungsliteratur oder soziale Medien handelt. Die Anpassung an einen neuen Bereich ist oft ein aufwändiger Prozess sowohl in Bezug auf die Art der Daten (z. B. Nachrichtenmeldungen vs. Patentliteratur) als auch die Terminologie eines bestimmten Fachgebiets (z. B. medizinische Praxis vs. pharmazeutische Forschung). Menschen sind in der Lage, diese Aufgaben für kleine Datenbestände auszuführen, angesichts massiv steigender Mengen elektronischen Texts stellt dies jedoch eine enorme Herausforderung dar. Bei dem Projekt mit dem Namen EVOKES, was für „Exploitation of Diverse Data via Automatic Adaptation of Knowledge Extraction Software” (Nutzung vielfältiger Daten mittels automatischer Anpassung von Wissensextraktionssoftware) steht, werden von der University of Sussex entwickelte distributionelle Ähnlichkeitstechniken zum Einsatz kommen. Die Projektdauer beträgt 18 Monate.

Über Linguamatics

Linguamatics ist der weltweit führende Anbieter im Bereich der Implementierung von innovativem, auf der Verarbeitung natürlicher Sprache beruhendem Text-Mining für komplexe, hochwertige Problemlösungen. Linguamatics, dessen Lösungen von neun der zehn weltweit führenden Pharmaunternehmen sowie von anderen renommierten kommerziellen und akademischen Einrichtungen und Regierungsorganisationen eingesetzt werden, ist weltweit tätig, mit Niederlassungen in Großbritannien und den USA. Weitere Informationen: www.linguamatics.com.

Über Brandwatch

Soziale Netzwerke und das übrige Internet sind heute maßgebliche Indikatoren für Verbrauchereinfluss, Marktkennisse und Markenreputation. Brandwatch, das 2007 ins Leben gerufen wurde, bietet eins der weltweit führenden Tools für die Überwachung, Erfassung und Analyse sozialer Medien. Weitere Informationen: www.brandwatch.com.

Über die University of Sussex

Die University of Sussex war die erste in einer Reihe von in den 1960ern in Großbritannien gegründeten Universitäten und ist jetzt eine führende Lehr- und Forschungseinrichtung. Die Forschung in Sussex wurde offiziell als weltweit führend anerkannt. Damit wurde die Universität als eine der besten Forschungseinrichtungen in Großbritannien bestätigt. Weitere Informationen: www.sussex.ac.uk.

Über das Technology Strategy Board

Das Technology Strategy Board ist ein geschäftsorientiertes Staatsorgan mit dem Ziel, Wirtschaftswachstum zu schaffen, indem die Position Großbritanniens als globaler Innovationsführer sichergestellt wird. Das vom Department for Business, Innovation and Skills (BIS) geförderte Technology Strategy Board bringt Wirtschaft, Forschung und den öffentlichen Sektor zusammen und unterstützt sowie beschleunigt so die Entwicklung innovativer Produkte und Dienstleistungen, um dem Marktbedarf gerecht zu werden, gesellschaftliche Herausforderungen zu bewältigen und die Wirtschaft der Zukunft zu gestalten. Weitere Informationen: www.innovateuk.org.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

QUELLE: Linguamatics

UX/ Interaction Designer (m/w)

Was wir suchen

• Spaß und Erfahrung am Erstellen von User Interfaces für Web-Anwendungen
• Händchen für Usability und IxD
• Den Drang, komplexe Zusammenhänge in einfache Interaktionen und verständliche Inhalte zu übersetzen!
• Kenntnisse in HTML und CSS
• Adobe CS
• Gute Englischkenntnisse

Von Vorteil sind

• Gute Javascript-Kenntnisse
• Überzeugende Beispiele Ihrer Arbeit!
• Fireworks Vollprofi und/oder Kenntnisse in/mit anderen Protyping Tools

Warum Brandwatch?

• Arbeiten in einem innovativen Tech-Unternehmen mit flachen Hierarchien und netten Kollegen
• Monatliche sowie jährliche Boni
• Funky Friday – jeden 2. Freitag an einem Projekt eigener Wahl arbeiten
• Arbeiten im Zentrum Stuttgarts
• Angenehme Büroatmosphäre und kostenlose Getränke und Snacks

… nicht zu vergessen hier und da ein Trip ins sonnige Brighton an Englands Südküste!

Über Brandwatch

Brandwatch ist eine der weltweit führenden Social Media Monitoring Applikationen. Wir helfen unseren Kunden, Kommentare im ganzen Web zu finden, zu verstehen und darauf zu antworten.

Wir haben unseren eigenen Web-Crawler, Text-Analysis-Engine und ein bahnbrechendes webbasiertes Interface entwickelt. Wir suchen Frontend-Entwickler und User-Interface Begeisterte um unsere App noch schneller weiterentwickeln zu können. In Zusammenarbeit mit dem UX-Team werden Sie eine aktive Rolle spielen: Von der Konzeption über die Implementierung bis zum Release.

Jetzt bewerben!
bewerbung@brandwatch.com

T +49 (0) 711 912 442 04

Click here to listen to the conversation.

Engagement is a word that’s tossed around in social media spheres so often that it can be difficult to get a proper grasp on its true meaning anymore.

Its overuse has prompted lots of discussion over its practical usage, and Neil Glassman of WhizBangPowWow has taken the opportunity to talk it over with Sword Ciboodle market strategist, Mitch Lieberman.

In an attempt to nail down a working definition, the two discuss different meanings of the word, specifically by breaking the term into two distinct types: sale/marketing and customer.

The sales engagement techniques are by no means new, but have simply transferred into the online space. This pre-sale engagement has been commonplace for decades, through the use of competitions, surveys and other established engagement practices.

The more novel aspects of sales CRM come after the sale has been made. The customer service opportunities made available by social media are incredible, and Lieberman details how businesses can use this post-sale method of CRM for good effect.

He also describes how customers are engaging with brands. Mitch suggests that fans are not actually engaging with the brand itself, but rather each other; they are interacting with other members of that brand’s community.

Next he goes on to pose the difficulties in remaining both impersonal and engaging, a saddle that many companies struggle to straddle. In order to remain professional, some degree of engagement must be sacrificed, which is why we have witnessed the rise of employee interactions on behalf of companies.

This is an invitation to then discuss ‘employee engagement’, a term that is defined by good old Wikipedia as the following:

“Employee Engagement is the extent to which employee commitment, both emotional and intellectual, exists relative to accomplishing the work, mission, and vision of the organization.

Engagement can be seen as a heightened level of ownership where each employee wants to do whatever they can for the benefit of their internal and external customers, and for the success of the organization as a whole.”

Lieberman and Glassman cover a whole range of topics in this conversation, which spans over 20 minutes in length.

To find out what else they talked about, including whether increased employee engagement leads to better customer engagement, click here to listen to the audio recording of their dialogue.

As experts in both social media and data analysis, we find infographics a fascinating part of the modern social media landscape.

Scroll down to see the collection of infographic infographics

From cave paintings to the iconic London underground map, infographics have long been part of our language for communicating data.

At their best, infographics provide plenty of otherwise complex information in a digestible, interesting and visually appealing series of images. Good.is hosts a plethora of amazing examples of good infographics.

Some of the best things about them are:

• Attention – in the ADD world of the internet, snapshots of info are more appealing than spreadsheets of data
• Data – Lots of information at a glance, with more room for emotive representation than raw data affords
• Text – a picture is worth a thousand words. With annotations, it’s worth a million
• Colour – there are semantics to colour, and different styles can be used to effectively convey meaning
• Interactivity – always a draw for users, interactive infographics are very popular

At their worst, they are a useless poster that reveals little information and can actually be more annoying to look at than a simple number can be.

Potential shortcomings:

• Don’t always add anything to a simple text version. All to often infographics are little more than an obscure way of showing a few numbers
• Poor for SEO, as the text is embedded within the image
• Not great for visually-impaired users
• Mobiles can struggle to display them, especially ones which necessitate lots of scrolling
• Statistics don’t show working, and are regularly unverifiable. Plucking numbers from nowhere, the data can be incredibly misleading, badly re-appropriated  or irrelevant.

Here are two examples of a good and bad infographic on exactly the same topic!

We’ve found a few neat little infographics that are all about infographics, just to meta things up a bit. Thanks to Ivan Cash, Zabisco, Laughing Squid and The Society Pages for providing these images.

Whether it be their frankly embarrassing poor understanding of social media practices, or their repeated failed attempts at grabbing a decent share of the search engine market space, Microsoft often get it wrong for such a big company.

One such area that Microsoft have never quite perfected is the staging of conferences and events. There have been some successes and some failures, but Microsoft’s decision to drop out of future CES events speaks volumes for their intentions to host Apple-like brand-led isolated events.

They awesomely fun and media-friendly party to celebrate the launch the original Xbox console went down a storm in all corners of the press, though the more recent ‘ponchogate’ Kinect launch keynote at E32010 was received far less favourably.

We used the Brandwatch social media monitoring tool to listen to what people thought of Microsoft’s last attempt at joining in with CES, and how well they fared with this event.

Microsoft’s CES Swansong

2012 was the last year in which Microsoft would be taking part in CES, despite being known for having one of the largest booths in previous years and being at the show for around 15 years.

The reason for their departure from the show is because the timing (January) does not coincide with their product development calendar.

They showed a number of gadgets and there was a keynote speech by CEO Steve Ballmer, in which he ran through (and demoed) the new products. The keynote speech also involved TV personality Ryan Seacrest and a choir singing tweets.

Conversation about Microsoft during CES took place mainly on blogs and news sites, as developments at the conference were reported.

The graph above shows conversation on Twitter on the 9th and 10th January, by hour.

We can see that there was a sharp increase in conversation at 3AM (7pm PST) which is the time at which Microsoft were making their keynote speech, showing that there was considerable interest in the address.

Generally, reaction was negative, with many complaining at the lack of ‘new’ announcements and the ‘odd’ style of presentation.

One particular cringe-worthy moment was when Microsoft CEO Steve Ballmer was awkwardly ‘interviewed’ by TV host Ryan Seacrest.

The majority of conversation seemed to suggest that consumers were not bothered by Microsoft’s departure from the conference and understood why they had made this decision.

It seems like in so many of Microsoft’s other ventures, their attempt at staging a decent presence at their final CES showing was a mixed success. How well they will cope at their own custom events remains to be seen, but you can expect some dramatic failures as well as some awesome achievements. Watch this space!