If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged in the plan. If it believes you’re a guy, you’re not shown the advert but instead presented statistics on the problem, turning the table and driving home the message that as a man you’ve now experienced what it’s like to have your freedom of choice taken away purely down to your gender.

Neat idea that should garner plenty of press coverage and undoubtedly get a few people hot under the collar, but that’s a good thing!

more info:
Plan uk
Choices for Girls

“pro-pixel intensifying fauxtanical hydro-jargon micro bead extract infused with nutrive volumizing technology will leave your face virtually unrecognisable… My skin feels like plastic!”

thanks to Unionversity for posting this first

So switch off your computer, go outside and do something!

Anyone not in the digital media industry, will likely look at the advert and not be overly impressed, but technically, this ad is very impressive, as it extends beyond what you assume is it’s frame, the iPod covers the menu bar above (which remains active), and that my friend is really neat, in a very geeky way.

I’m assuming it’s done with a combination of still graphics synced perfectly with the video below, but I could be wrong. Although the question to ask now, is whether this is all done in HTML5, or did Apple use Flash?

This top graphic is 849 x 312 pixels, with the small square being 180×180 (although this gets scaled down to 125 x 125. But rather than you having to worry about setting that up, I thought I’d upload Photoshop & Illustrator templates so anyone could make their own with little effort.

The .zip file contains layered Photoshop & Illustrator files 849 x 312px with a positional graphic for the profile picture in the Photoshop file.

download .zip
UPDATE: Almost 2,500 downloads in 21 days! Wow, I wasn’t expecting that!

This is a really simple, yet very effective way to get customers to try out Tesco’s online retail store. Perfect for South Korea, where 80% of the population have web enabled smart phones. Unfortunately Tesco would unlikely have the same success on their home turf, with no mobile reception and crowded rush hour platforms, the London Underground would be an impossible test bed.

A couple of months ago, I joked that I would look at creating an equivalent icon for websites, I actually sketched out a few ideas, but didn’t take it any further, until this weekend when I was realised I need one for my ID me at website, so I sat down to think about it a little more.

After numerous sketches and scribbled ideas based around “www”, “://” hyperlinks (even, dare I say it, a spider’s web), I eventually came back to a very simple solution and the first thing I’d drawn, a “w”

In keeping with the earliest web standards I used the web colour #0000FF (r=0 / g=0 / b=255) for the blue, plus added an underline to the “w”, both of these referring to the default way to identifying a hyperlink in standard HTML.

I’ve created a stylised “w” although I don’t see a reason why an underlined “w” in another font couldn’t work equally as well. As to colour, #0000FF makes perfect sense, but as with the blog icon, a colour more in keeping with it’s surroundings could be used.

As with the blog icon, I’m throwing this icon out there for anyone to use, tweak, do whatever they like with, totally gratis and without restriction. A mention or link back would be appreciated, but it’s not a prerequisite.

Let me know what you think and whether you’d use it, or know of anything else in use, I’ve included all original vector artwork and PNG’s with the blog icon .zip