Function Design

Email ROI

The Direct Marketing Association found that “…email marketing returned a whopping $43.62 for every dollar spent on it in 2009.” That’s about $22 more than the next highest ROI marketing tool. That is a ~4000% ROI! ROI = [(Profit - Expense) / Expense] * 100 Now, I don’t think that kind of return is possible [...]

Email Marketing Open Rates

In past posts, I talked about why you should use email marketing and delivery rate. Today, I’m going to talk Open Rates. Open Rates tell you the number of subscribers that opened your email. This is determined by putting an invisible image in the message and keeping track of how many times that image is [...]

Do you SEE?

Two years ago I got a motorcycle and took a motorcycle riding course. The most important thing that stuck with me was that when you’re riding, you have to Search, Evaluate and Execute (SEE). Given that riding a motorcycle is dangerous for a variety of reasons, you have to be very proactive. You have to [...]

Website Owner’s Manual

This month I would like to share the Website Owner’s Manual – The Secret to a Successful Website by Paul Boag. This is a great book that walks through everything from start to finish be it planning, designing, content, usability, getting traffic and much more. This isn’t a technical book. It is written for business [...]

Is Good ‘Good Enough’?

Over the years, I’ve heard it said, I’ve said it myself and mostly, I’ve believed it. Good is good enough. First, what does that mean? To me, it means perfection isn’t possible so why try. I can’t control everything and I don’t have the time or money to even try to pursue it. So good [...]

What is your web site ROI?

How much would your business grow if you were able to convert just 10% of your web site visitors into customers? What do your traffic reports tell you each month? Do you know the value of your average customer? on ROI The reason that any business wants a web site is to generate sales, either [...]

Content is Still King

Don’t let anybody tell you otherwise. It just is, for your visitors and search engines. With that, here are two resources that are quick to read and more importantly, provide guidance on how to write content that your visitors will actually read and love (it will also help your search engine rankings as well…). How [...]

Email Marketing Delivery Rate

In a recent post, I talked about why you should use Email Marketing. As you learned, Email Marketing has the highest ROI of any online marketing tool. Now that you’re using email marketing for your business (hint, hint), let’s begin the exploration of the 3 primary metrics in email marketing, Delivery Rate, Open Rate and [...]

Site Launch

InterState Commercial I launched a new client site today for Interstate Commercial. First, thanks to InterState Commercial for the opportunity. It was a fun and challenging project. I also need to thank Dennis Good for his design skills and Matt Dariano, Jr for managing the email migration from their old service. I’m looking forward to [...]

Something to Read

Two of the most important factors in determining if your web site is successful and profitable are usability and content. Your web site must have both. They work together to give your visitors a site that is easy to use, a site that provides valuable information and a site that keeps your customers coming back. [...]