Brewers Association https://www.brewersassociation.org/ For Small and Independent Craft Brewers Thu, 13 Aug 2026 21:15:41 +0000 en-US hourly 1 Brewery Visits Are Up. Wait, What? https://www.brewersassociation.org/insights/brewery-visits-are-up-wait-what/ Thu, 13 Aug 2026 21:15:39 +0000 https://www.brewersassociation.org/?p=184296 Brewery visits may be higher than ever, even as many taprooms continue to face difficult business conditions. This analysis estimates total brewery visits over time and explores why that growth may not feel evenly distributed across the industry. From the changing role of “power visitors” to regional and demographic differences in visitation, the data shows that craft drinkers are still going out to breweries. The challenge for individual businesses is turning those visits into stronger performance through positioning, hospitality, and giving customers a clear reason to choose their taproom.

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]]> Cincy Light Vs. Cold Time: Two Lager Brands, Two Very Different Paths https://www.brewersassociation.org/insights/cincy-light-vs-cold-time-two-lager-brands-two-very-different-paths/ Thu, 13 Aug 2026 18:43:24 +0000 https://www.brewersassociation.org/?p=184278 A tale of two lagers, and the different approaches two breweries took in their attempt to break into America's most competitive beer style.

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]]> Health Claims and Functional Beverages: Know the Rules  https://www.brewersassociation.org/brewing-industry-updates/health-claims-and-functional-beverages-know-the-rules/ Wed, 12 Aug 2026 14:26:28 +0000 https://www.brewersassociation.org/?p=184268 The rapidly expanding “functional beverage” market has potential for brewers looking to expand. But there are some important restrictions to be aware of when marketing these products—including the Jelly Bean Rule.

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]]> Hemp on the Hill: Congress Buys More Time https://www.brewersassociation.org/government-affairs-updates/hemp-on-the-hill-congress-buys-more-time/ Tue, 11 Aug 2026 14:32:02 +0000 https://www.brewersassociation.org/?p=184232 Congress is entering the August recess with federal hemp policy still unsettled, but the outlook shifted meaningfully last week.

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]]> What Firestone Walker Brewing Company Can Teach Every Brewery About Social Media https://www.brewersassociation.org/brewing-industry-updates/what-firestone-walker-brewing-company-can-teach-every-brewery-about-social-media/ Mon, 10 Aug 2026 18:18:18 +0000 https://www.brewersassociation.org/?p=184229 "People connect with people before they connect with products."

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