With all the new functionalities this update has to offer, there are some new features to discuss that relate directly to the Apple Wallet and mobile wallet loyalty.

1- Mobile Wallet is a KEY Native App

With iOS 10, users now have the ability to remove the native apps such as iBooks, Podcasts, Tips and Weather, that have been cluttering up your home screen.

Except, users will NOT be able to remove the Wallet app.

This app will still be natively integrated, solidifying theories that Apple is pushing towards mobile wallet domination.

Apple knows the importance of the Mobile Wallet and using this feature to drive payments and customer loyalty.

2 – Lock Screen Notifications, Pass Preview & Raise To Wake

Apple has completely re-designed their lock screen notifications to provide rich notifications, allowing you view and respond directly to messages in your lock screen notifications.

Not only has iOS 10 allowed for more “Pass Real Estate”, but the image displayed is now a thumbnail preview of the pass – so users can see how close they are to reaching their loyalty goals.

Coupling this new feature with the power of MobiPunch, communication with consumers by sending coupons, invites and offers to customers has never been easier!

Example: Have a promotion coming up this Saturday? Send a calendar invite to your customers and with customers can easily accept your invitation.

Couple this with the new Raise To Wake feature, customers will never blow by your custom push notifications again!

The minute they pick up their phone, the customer will see your custom mobile wallet punch card message and be engaged with the brand.

3 – Apple Wallet

Apple has also re-designed the appearance of the passes within the Apple Wallet.

You can now preview the pass and description at the top of the pass.

The ‘Delete’ function has been changed to ‘Remove’ and has been moved to an independent function bar below ‘Share Pass’

With the new iOS 10 release, mobile wallets are poised for success.

Take advantage of the new features and start building customer loyalty today!

MobiPunch is a White Label software that allows anyone to create Mobile Wallet Punch Cards that are compatible with Apple Wallet and Android Wallet for Local Business Customer Loyalty Programs.

Click here to find out more about MobiPunch.

The post Apple iOS 10 is Awesome for Mobile Wallet Marketing appeared first on brick&mobile.

Collect Leads While Your Customers Collect Pokémon!

Here at brick&mobile, we like to stay current with what’s going on in the world of mobile, marketing, and develop successful strategies accordingly because it’s unbelievable how fast something can explode in popularity!

That’s why we conducted an emergency webinar to discuss the latest trend that has already amassed a very active and engaged following.

Of course, we’re talking about Pokémon GO and there is a ton of $$$ to be made with Pokémon GO and local businesses.

Mobile marketers take note! It’s time to monetize this trend!

Watch the replay below as we’ll show you:

• How Pokemon GO is driving real-world engagement and affecting consumer behavior
• How to use Pokémon GO combined with our Proximity Marketing Package (Social Powered Wi-Fi and MobiPunch) to provide REAL value and results to your local business.
• We’ll also be sharing a new Opportunity Checklist to make it EASY to implement this strategy for your clients and CASH IN on this market phenomenon.

Be sure to watch this webinar to learn the ninja strategies you need to know to profit from Pokemon GO!

Watch The Webinar Replay

How to develop a strategy for monetizing Pokémon GO.

The game uses increased amount of data and is a perfect opportunity to attract new customers (Pokémon GO players) to your location by promoting free Wi-Fi.

This specific strategy involves offering Social Powered Wi-Fi and leveraging the real-world foot traffic and engagement of Pokémon GO for local business in order to:

• Attract new customers
• Build email lists
• Collect customer data (name, email address) for remarketing
• Grow Social Media Presence
• Increase customer loyalty
• Boost sales

The user experience

Let’s imagine how this works from the customer perspective.

A potential customer for your business (also a Pokémon GO player or fan) walks by or into the local business and see’s a poster welcoming customers with the following message

“Don’t let data get you down. Come in and connect to our Free Wi-Fi to earn discounts AND catch your Pokémon”

The customer thinks – “Wait a minute, this business is letting me use their Wi-Fi to play Pokémon GO and is going to offer me discounts? I’m in!”

The customer enters the business and connects to the Free Wi-Fi. But this isn’t any ordinary Free Wi-Fi. This is the businesses Social Powered Wi-Fi which allows customers to connect using Facebook, Twitter, LinkedIn, Instagram, Email or SMS. Once the customer connects, they are automatically greeted with a thank you page that can:

• Promote discounts/sales/coupons – “Catch a Pokémon at our location and save $1 off your next drink purchase”
• Promote the businesses mobile wallet loyalty program – “Earn rewards while you play – Tap here to download our loyalty card NOW”

The customer eats/drinks/stays for awhile and eventually leaves the location.

Here’s the best part – Remember when the customer connected to the Social Powered Wi-Fi?

Well, their details were collected and now the marketer or local business can use the data collected to re-market to these customers and entice them to visit again with follow-up emails that contain specials, offers or discounts.

Did they log in with Facebook? Even better!

You can use the Social Data collected to run Facebook Ads for re-marketing and promotion of the business.

Did the customer also sign up for the loyalty program on the ‘Thank You’ page? Perfect!

You can communicate and engage with your new loyalty program members via:

• Push notification (at anytime)
• Geo-Fencing (when the user is in or around the pre-defined location)
• Beacons (within proximity of the location)

Before approaching a business to set-up the opportunity, it’s important to note the following: 

This strategy is effective if the local business is a Pokéstop or is in the direct vicinity of one.

Here’s how to find out if the business is a Pokéstop:

Typically, Pokestops or Gyms are the same as Portal Locations in the game Ingress

• Log into the Ingress Website to access the portal map
• Alternatively, you can download Pokemon GO yourself and walk near locations denoted as Pokéstops 
• Selecting these locations in game will show you the name of Pokéstop

The ingredients you need to make money with Pokémon GO

Building an effective strategy is a lot like baking – Gather your ingredients and follow the recipe to produce the desired end result.

In this situation, the end result allows you to profit from the popularity of Pokémon GO.

Here are ingredients you need to be successful with this strategy:

• Social Powered Wi-Fi
• MobiPunch
• Pokémon GO Account
• Facebook Advertiser Account
• Printer 

Step 1 – Approach the local business and SELL the idea. 

You can use the following pitch (or your own variation of) when approaching a local business with this strategy.

——————————————————————————————————————————————-

I would like to tell you how I can guarantee to boost your sales and revenue as well as improve customer loyalty by generating more in-store traffic at little or no cost to you.

If you haven’t already heard, I want to tell you about Pokémon GO – the newest augmented reality mobile app game that has amassed a very active and highly engaged following.

Players use the game’s geo-location feature and their smartphone camera to find virtual Pokémon (fictional animated creatures) in various locations in their area in real-time. Landmarks in the
real world are key areas for players to converge and players are flocking to these areas in masses to collect the virtual Pokémon.

Here’s how I can help –

Your business might already be one of these predefined landmarks and there is an in-game offer that will turn your business into a Pokémon hotspot for less than a dollar an hour, and gamers
WILL gather at your location without hesitation.

All this is great, except the game SUCKS data and data is EXPENSIVE.

By offering free Wi-Fi at your location, you can encourage gamers to visit, stay longer, spend more, and return time and again. Customers can log into Social Powered Wi-Fi using their social log-in of choice and you can collect leads while they collect Pokémon. Provide your customers a positive experience and automatically generate customer loyalty.

Couple Social Powered Wi-Fi solution with the high consumer engagement of Pokémon GO, you’ll be able to increase foot-traffic, boost sales, generate leads, improve your social reach, and turn players into loyal customers pretty much overnight.

Step 2 – Setup and build the Pokémon GO themed Social Powered Wi-Fi campaign

*Keep in mind that we want to build this campaign around the Pokémon GO trend to attract and profit from these specific players*

First, using our Social Powered Wi-Fi platform you’ll want to:

• Create your location
• Add your device to the location
• Create the campaign
• Assign the campaign name
• Set a Pokémon themed SSID
• Enable Social Login options

Second, build the campaign.

• Use Pokémon theme
• Include analytics and retargeting scripts

Third, depending on your campaign goals:

• Set up successful login redirect of thank you page
• Set conversion tracking coke and integrate with autoresponder of choice for follow-up campaigns
• You could also enable an App Store re-direct to have the user download your clients’ app

Fourth, enable Facebook Page Checkin.

• Create customized Pokémon themed message – @firstname is enjoying a great coffee, catching Pokémon and using #wifi at @location
• This will entice friends of the user and other Pokémon players to visit
• NOTE: (Custom Facebook App with Scopes Required for Automatic Checkin)

Fifth, go back into the location previously setup within the platform.

• Assign your campaign to this location

Step 3 – Setup Pokémon GO Account

• Download Pokémon GO from the App Store
• Setup Account for the business

Step 4 – Create signage for Pokémon GO promotion

Here’s what we suggest:

• Create in-store posters
  • Specifically promoting the location as a PokeStop (Pokemon Hub)
  • Promoting Free Wi-Fi – Save your data! Capture Pokemon for free while you dine!
• Consider including a QR Code to redirect the user to download the businesses Mobile Wallet Loyalty Punch Card

Step 5 – Set your Facebook Ads

• Create a Facebook Ad targeted to spread the word about your free wi-fi and local Pokémon to people in the businesses geographic area
• Promote discount/specials for players who eat/shop/stay and the location

Step 6 – At the location

• Plug in your Social Powered Hotspot
• Put up in-store posters and promotional signage 
• Drop Lure Module during pre-defined time period
  • From within Pokemon GO
    • Tap the red Pokeball at the bottom of your screen
    • Tap ‘Shop’
    • Scroll down and tap the purple, box shaped Lures to purchase. You’ll re-direct to your app store’s payment system
    • Once back in-app, tap the red Pokeball again, then tap ‘Items’
    • Tap the purple Lure to activate!

Other campaign ideas

Consider advertising on Facebook that the business is a Pokéstop and that the business is offering Free Wi-Fi and discounts for Pokémon GO players to attract more foot traffic to the location!

Integrate MobiPunch and Mobile Wallet Loyalty into this Pokémon GO Strategy!

Use MobiPunch to increase loyalty of customers who visit location!

Step 1 – Setup the Mobile Wallet Loyalty Program 

• Build and configure the mobile wallet loyalty punch card for the client
  
• Setup Beacon notifications with customized messages such as:

“Pokestop inside! Come get your Pokéballs and fresh cup of coffee to earn rewards”

• Setup Geo-Fencing locations with customized messages such as

“Visit our location to earn your next punch and catch your newest Pokémon”

Step 2 – At the location

• Place Beacons within the location. We recommend near the entrance so exisiting loyalty program users receive notifications when walking by the location
• Setup in store signage and promotional posters which include QR Codes and a call to action to have additional customers opt-in to the mobile wallet loyalty program
• Alternatively, when a user visits and logs into Wi-Fi, set up the Social Powered Wi-Fi campaign to redirect users to a link to download the mobile wallet loyalty punch card

With the increased amount of foot traffic, you’ll see an increase of opt-ins for the loyalty program!

After the customer has left the store, you can re-target them by sending automated push-notifications to the new loyal customers enticing them to visit again.

Remember, this strategy is all about leveraging the popularity of Pokémon GO to drive in-store traffic, collect leads, build email lists

The ability of the game has to drive real-world foot traffic to locations should not be ignored!

Click Here To See Our Proximity Marketing Bundles

View The Slides

The post How To Make Money With Pokémon GO appeared first on brick&mobile.

The job of any marketer is to capitalize on growth in new markets and increase profitability for their clients.  Mobile marketing presents a vast and unique opportunity for the local marketer. It provides a space to define services and provide greater value to local businesses.

brick&mobile has partners all over the world that are capitalizing on this opportunity everyday. They are very excited to get started on their mobile journey and ask many questions in order to define their best course of action.

What do you think is the most common question I get asked?

As a Sales Manager at brick&mobile, the #1 most common question I get asked is “How much can I charge”?  While I understand why people ask this question, I often think that the more appropriate question would be, “What am I willing to do for this customer in order to ensure the success of my service?”. The more you do, the more you may charge.

What are some of the things that you’re doing for your clients that make both yourself and your customer stand out?

As a marketer, the most important thing to remember is success is directly proportional to the needs of your client. In order to succeed, you have to achieve!  In order to achieve, you have to set objectives. In order to set objectives, you have to understand the needs of your clients. Once you understand the needs of your clients, you are able to design and create effective campaigns that increase brand awareness and differentiate the companies you represent. By accomplishing this in a unique and distinguishing manner for your clients, it sets you apart from others in the marketing profession.

The best way to provide exceptional service to the client is to understand their wants and needs. There are 3 significant ways to accomplish this major goal:

1) Do a Needs Assessment.

Determine your client’s needs by comparing what they have and what they are missing, both internally as a business and against their main competition. Often, clients are missing a complete mobile strategy, other times their strategy requires a specific tweaking or refinement of their current course. Achieve optimal results by improving the offerings with regards to content, design and engagement.

Continue to build from there with the mindset of going above and beyond currently implemented marketing techniques, of both your client and competition, by applying new forward thinking strategies. The better you are at determining the needs of the client and fulfilling those needs, the more you may charge. Stand out as an exceptional, and different trend setting mobile marketer. By determining your client’s current situation, you may begin to formulate the objectives for your client. Remember: Time + Effort + Creativity = Value.

2)  Create Achievable and Measurable objectives

Whether the objective is increasing the customer base, expanding the reputation of your clients or helping them to achieve more loyal customers, it’s important to approach your objectives in the following ways.

Create a baseline to measure your progress and set goals to improve the standards moving forward. Understand the gap that you’re bridging and work toward creating higher standards of quality that strive to improve on what has been previously done for your clients. Once you have a working baseline, you can always refer back to how far you have come and identify your client’s remaining needs.

Goal achievement must become the new standard.  Setting a course to achieve your goal, implementing innovative ideas and utilizing appropriate strategy will guide you towards achievement.  By constantly improving your client’s mobile presence, strategy and reputation, you are in fact achieving this simultaneously.  The higher standard you set for your goals and objectives, the more you may charge your clients.

3) Create a Standard of Excellence

Going above and beyond what you have set out to achieve, constantly pushing your baseline forward and implementing new and creative ideas to keep your clients current, dynamic and unique, will result in the creation of a standard of excellence.  If you are able to deliver this, over time, you will ultimately become the “Gold Standard” in your industry and your market. You will no longer be compared to what others are doing but others will be compared to you.  When you become the “Gold Standard”,  you can then begin to pick your price.

Next time you want to know what to charge for your services, you will benefit by thinking about what you are offering and how you are willing to provide it. It is always important to remember that aiming to increase brand awareness and being different are two of the greatest ways you can serve your clients as a local marketer.

Deliver a service that determines the needs of your clients, sets measurable and achievable objectives, and creates a standard of excellence in order to enable you to differentiate your company and your services in the market.  Always think in terms of your clients and their customers, and set yourself apart from your competitors.

Use the comments section to discuss different ideas that can help yourself and others grow the business and move your company’s forward.

The post The Local Marketer’s Mindset- Revealed! appeared first on brick&mobile.

Everybody loves a great deal, but as the times change, technology is trending away from the paper flyers and mail out coupons. These new technologies are creating smarter, savvier consumers, who use their mobile devices while shopping, to find retailers, comparison shop, look for sales and search for online reviews. Consumers want instant gratification from their mobile devices, and if a local business can give them that through a digital loyalty system, they will instantly increase customer engagement and drive traffic through the front door. Look no further, the digital loyalty system is here; welcome to the ‘Mobile Marketing Ecosystem’.

Last week I embraced beacons and told you why I love them, because of what they could do for busy consumers; engage them while at the business by sending notifications alerting them of special offers directly to their phones. Beacons are an essential tool for proximity marketing and work hand-in-hand with the next element in the Mobile Marketing Ecosystem,’LocalPass‘.

What is LocalPass?

LocalPass is part of a Mobile Marketing Ecosystem that includes digital coupons, membership cards, value cards; they can also be event and airline tickets. The digital coupons are efficiently stored in a customer’s phone, in an app referred to as a ‘Mobile Wallet’. The easiest way to get a digital coupon installed into a customer’s phone is with a scan-able QR code or NFC tag that can be conveniently located at a cash register on printed sign board, that says something like “Scan (or Tap) here and get 25% off your next purchase!”

For iPhone users, the mobile wallet app is called ‘Passbook’, it’s a native app, already installed, and no download is required. If the customer carries an Android phone and doesn’t have a mobile wallet yet, once the digital coupon is scanned they will be directed to the Google store and prompted to install the app, it’s called ‘Pass Wallet’ or ‘Passes’. They will then have the option to install the digital coupon to their mobile wallet.

Once the digital coupon is downloaded to the customer’s mobile wallet, they are able to get loyalty rewards points and savings from the businesses that they choose to engage. The best part is that once a customer has the digital coupon in their mobile wallet, they are kept updated of all new promotions, special offers and events from that business.

How Does The LocalPass System Work?

LocalPass is digital content meant to be stored in a mobile wallet, that includes the benefits of targeting, proximity marketing and geo-fencing capability, which refers to a virtual perimeter for real-world geographic areas. As the customer enters the area, locked screen notifications are sent directly to their phones to invite them into the business, and when the screen is unlocked the digital flyer appears. The customer will be enticed to enter and enjoy the promotion, and can redeem their coupon by simply scanning the barcode directly from the smartphone at checkout.

The LocalPass system allows for up to 10 geo-fencing areas, which permits for a business with several locations, meaning that the customer will never go into the neighborhood without a lock screen notification from that business again. The system increases foot traffic as customers are enticed to visit in-store with strategic messaging and special offers as they enter the local area.

Digital coupons in the mobile wallet are updated in real-time as they are used; for example, if you have a digital coupon for a ‘Buy-One, Get-One Free’ coffee from Starbucks, after you buy your first coffee, you will get an alert that the next one is free. The notification will be sent directly to your smartphone, keeping you up to date.

These coupons are easily accessible, ready for use, and always up to date which will boost sales and recurring business. This is perfect for the local business and the on-the-go modern day consumer, who always has their smartphone so will never forget a coupon, ticket or promotion again.

Small to medium businesses that implement the LocalPass system will be able to customize  personal, digital coupon content relevant to their customers’ interests and geo-location. These businesses will start a conversation because customers are thrilled at receiving special offers from simply downloading their digital coupon. We know that it costs five times more to acquire one new customer than to retain a customer, so when a business uses LocalPass, it saves money by retaining customers and making them loyal.

What Can LocalPass Do For a Business?

With consumers going mobile, businesses should too because the single most important factor for any long-term, profitable business is ultimate customer loyalty. Loyalty by definition means faithful devotion, which is earned through giving value. The LocalPass system instills loyalty by giving the customer real value. The customer is made to feel special by receiving exclusive offers, membership benefits and “first to know” notifications directly to their phones from companies that they have chosen to engage.

The LocalPass system effectively boosts sales for small to medium size business because it helps to distribute relevant, valuable offers by sending location-based coupons directly to the subscribed mobile audience. It can create milestones by using a point system, enticing customers to keep collecting, and keep them coming back. This results in better marketing efficiency and saves money with targeted mobile advertising; no more wasted dollars on unused print flyers!

Small and medium businesses that stay abreast of the latest technology will stay ahead of the competition. LocalPass allows businesses to get inside of their customers’ wallets, and by using this system, combined with beacon and GPS technology, the business will increase brand awareness and ultimately create lasting, customer loyalty.

Are you tired of keeping track of paper coupons? Would you consider switching to the LocalPass system?
Please leave your thoughts in the comments below.

The post LocalPass and Why Businesses NEED It! appeared first on brick&mobile.

It’s April 21st, and yes that’s right: Its D-Day!

Your clients’ websites must be Mobile Optimized TODAY or they will lose their ranking in all mobile searches done in Google. That means at least 50% of traffic, prospects and business…GONE!

THE GOOD NEWS IS: We have all of the tools that you need to rescue your client’s websites, and have prepared the ‘Mobile Apocalypse Toolkit’ for you in Part 2 of this series; Mobile Apocalypse SURVIVAL: Get Ready! In the previous section, we gave you all the necessary skills, strategy and software; not only to survive but to prosper through the Mobile Apocalypse. You will learn that the Google algorithm change is the ultimate opportunity to grow and multiply your mobile website business! If you missed it, click here.

THIS IS WHAT WE KNOW: Previously “mobile-friendliness” was seen more of a usability issue, Google never clearly stated that mobile-friendliness would become a ranking factor, until that fateful day: February 26th, 2015. Google made the huge announcement on their Webmaster Central Blog stating: “Starting April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” So there you go, Google has set the date for a major algorithm change and is determined to display the search results of websites that are mobile optimized over websites that aren’t; this is in order to give their users a fluid and effortless experience.
That was the beginning of the ‘Mobile Apocalypse’; for more information see Part 1, Mobile Apocalypse: Are You Ready? 

HERE’S THE SCOOP: The Google mobile search change is officially being called the “Google Mice Update” which stands for “Mobile Cue”. This, in effect, is the Mobile-friendly label that Google has implemented on all mobile search results. Now this is the “cue” for users to click for a more enjoyable mobile browsing experience. Just like real “mice” that can squeeze into small, little spaces, the Google Mice want to squeeze all websites onto small mobile device screens. This update will effectively remove all websites that are not mobile-optimized from top mobile search results from any smartphone, anywhere in the world. This is a big deal. So big that when I recently did a search on my smartphone using a company’s name; the Google search retrieved other similar businesses that had “mobile-friendly” websites instead of the specific company that I was searching for! This is because the company in question, did not have a mobile-optimized website. Google is not joking around with the “Mice Update”. The new “Mobile-friendly” label next to all websites that have received their ‘seal of approval’ is the only way to go!

THE BAD NEWS IS: If your client’s websites are not “Mobile -friendly” after April 21st D-Day, they will have severe repercussions. The reality is that the website will most likely disappear from the radar, even when searching for the specific company name, if not optimized for mobile. With the explosion of mobile internet usage; no one in business today can afford to ignore mobile users and the daily traffic that can result in mobile searches. We’ve been saying it for years; mobile is not an option anymore, it’s a must have for every local business around the world. Remember that as of TODAY the websites that don’t show up on the new Google mobile search will experience serious traffic loses. Serious traffic losses will mean diminished lead capturing, nurturing and sales conversions.

WHAT IT MEANS: Your clients lose money. You lose money. Not good. With mobile search surpassing traditional desktop search in 2015, the majority of traffic to all websites will come from smartphones and tablets. You and your clients can not afford to ignore the Google Mice update.

HERE’S YOUR SOLUTION:

DON’T WAIT TO START: Watch the Webinar replay on this page! The Mobile Apocalypse webinar will give you all of the information you need to not just survive this change but use it to thrive and grow your mobile website business to heights never before imagined.

YOU SAVED THE DAY. This is your chance to help local businesses save their websites and their businesses from disappearing into obscurity because of the Google Mice Update. You can make it BIG in the local mobile website market, don’t miss this opportunity. Check out the replay today!

The post Mobile Apocalypse: DDay – We Are Ready! – Part 3 appeared first on brick&mobile.

As promised, I’ve put together your Mobile Apocalypse Survival Toolkit. This has everything you need to get your clients’ and your prospects’ websites primed and ready to survive the huge change in Google’s algorithm ranking signal; which will start on April 21st, 2015.

We covered it in Part 1-Mobile Apocalypse Are You Ready?, but here’s a quick recap: Google’s NEW ranking factors will determine if your client’s site is considered “mobile friendly” and their mobile friendliness will now decide where they rank in the search results on all smartphones. Google will be favoring mobile optimized websites on mobile searches, done anywhere: in any language, in any country in the world. With theses changes in effect; websites that are not mobile-optimized will be penalized on Google’s mobile searches and rank very low, if at all. This will result in a major loss of traffic to your client’s websites if not optimized for mobile, which means less business and of course less money for your clients; NOT GOOD. So now more than ever before, it is crucial to have your client’s websites: mobile optimized. Great thing about this is; using our tried and tested mobile web tools, you will be able to build and sell more mobile websites than ever before, meaning more money for your clients and you; VERY GOOD. So without further adieu,

HERE’S YOUR SURVIVAL TOOLKIT:
It’s easy, it’s foolproof. Just follow these four simple steps to success!
Start with identifying the problem, check your current sites for “mobile friendliness”. The easiest way to go about the analyzing process is to…Click Here:

1. GOOGLE MOBILE FRIENDLY CHECKER

WHAT IT IS:  This is Google’s tool; It will check any website to see how “mobile -friendly” it is and will give you a Green=Pass or a Red=Fail, and it will tell you why!

HOW IT CAN HELP:   Drop your url in the space provided and click on “Analyse’. It only takes a few seconds but once complete, you will get an in depth analysis on why your client’s page is not “mobile friendly”. This tool will tell exactly what is wrong with your client’s website and why it can’t be read on a mobile devices. Here’s an example of what you don’t want:

The following is the result that you want for all of your mobile websites, as of April 21st or they will be penalized and not rank in Google’s mobile searches:

Now that the first step is done and you know who’s ready and who’s not; your next step is taking over your local market for mobile website development.
This tool will allow you to quickly identify local prospects that are in desperate need to optimize their websites before the Mobile Apocalypse D-day, April 21st. Introducing the…

2. MOBILE LEAD MONSTER

WHAT IT IS: This is advanced software, but you don’t need to be a “techie” to use it; It’s simple, easy and fun. Don’t waste your time with out-dated lists or searching Google the “old-fashioned way”, Mobile Lead Monster will generate the latest local business data available using multiple up to date sources such as: Google site search, Google maps, Google+Local and Yellow Pages, all combined in this user-friendly software.You can generate unlimited local leads with a lifetime license and no monthly fees! Can we say: Win-Win?

HOW IT CAN HELP:

• Mobile Lead Monster will help you easily identify if a business has a website and if it is mobile optimized
• You will also get information such as: Business name, address, business description, phone number, website, email, and address of any business anywhere in the world
• You can send emails directly from Mobile Lead Monster, and even design your own email templates with only a few clicks of your mouse
• You can easily export these leads in csv or txt format to stay organized and on top of your game, pretty awesome-right?

Now that you have your local business area covered; You can provide solutions to those in need of a mobile optimized site and get them hooked when you show them a sample of a beautifully designed mobile optimized website that is clean, user friendly and most importantly will rank well with the Google mobile search changes, check this out…

3. MOBIDEMOPRO

WHAT IT IS: This is an Exclusive product developed for successfully selling mobile websites locally. This is the tool you need to educate potential clients on mobile websites, and why it is so important now more than ever before to have a mobile optimized website. As we know, it’s because of the fast approaching Google changes on April 21st: Mobile Apocalypse D-day! Your MobiDemoPro tool will be your best friend and here’s why…

HOW IT CAN HELP:

• This will help you “seal the deal” by giving you a “before and after preview” of the website to showcase to business owners, this works for any type of  business
• Simply show them what their website looks like right now on your smartphone (Not so good)
• Then use your MobiDemo Pro to show them what their new, improved “mobile-friendly” website will look like! (Very good)
• You can create your own leads and mobile sales campaigns with this tool…and much more!

Here’s an example of the ”before and after” viewer:

Now that you’ve told your local prospects about the impending Mobile Apocalypse and have used your MobiDemoPro tool to convert those in need of a mobile-optimized website into Sales, you have to get to work on creating these Google mobile-search friendly sites. Don’t worry, we’ve got you covered with our patented Mobile CMS (mobile website builder). It’s all ready to go;
This is your last tool in your Mobile Apocalypse Survival Toolkit.

4. MOBILE CMS

WHAT IT IS: This is your secret weapon for designing premium mobile websites for any business, in a matter of minutes. We give you everything you need to build mobile websites that are guaranteed to be Google search-friendly, and will rank well in local mobile search results.

HOW IT CAN HELP:

• Quickly and easily create stunning and professional mobile websites that get ranked on mobile search results
• Build mobile websites that are guaranteed to work on ALL smartphones
• Sell mobile website for more by integrating our cutting edge features
• We will give you all of the support, training and marketing tools that you need to grow your successful mobile website business

YOU SAVED THE DAY: Don’t wait to get started, the Mobile Apocalypse has begun! You can be the victor in the Mobile Apocalypse with your patented, tried and tested, fully-functional Mobile Apocalypse Survival Toolkit. With D-day,April 21st, just around the corner, you and your clients will be thankful that you are now fully equipped.

Stay tuned to Part 3, Mobile Apocalypse D-day! We will give you an exclusive replay to the Mobile Apocalypse Training Webinar with Kevin Z who will explain how to maximize your selling potential because of these changes that Google is making to mobile searches worldwide.

Have Questions about the products listed in the Mobile Apocalypse Toolkit? Get in touch with our Sales Team that are standing by 24/7 for you.

The post Mobile Apocalypse SURVIVAL: Get Ready! – Part 2 appeared first on brick&mobile.

We knew it would happen sooner or later; We’ve been talking about it for awhile.

THE GOOD NEWS IS: We are ready and you can be too.

THIS IS WHAT WE KNOW: The number of mobile Internet users is exploding! Mobile users are searching local businesses now, more than ever before. There are about 1.5 billion mobile searches in Google, daily, and that means: billions of dollars will be made from mobile marketing. Everyone in business today needs a mobile website; that is-to stay connected in the changing landscape of internet search. In 2015, we will see a tipping point of mobile searches; at the stage where the majority of spending, organic traffic and paid clicks will come from smartphones.

HERE’S THE SCOOP: Starting on April 21st, because of the huge and rapid growth in mobile searches, Google is changing their search algorithms to reflect mobile-optimized websites. They are also expanding their use of mobile friendliness as a ranking signal. This change will have a significant impact on where websites are ranked when searching Google on a mobile device. This change will affect mobile searches in every language, in every country, all over the world.

WHAT IT MEANS: Google wants their searchers to find high-quality websites that are designed and optimized for their mobile devices. Google’s NEW ranking factors will determine if your client’s site is considered “mobile friendly” and their mobile friendliness will now decide where they rank in the search results on all smartphones. Websites that are not mobile-optimized will be penalized on Google’s mobile searches. That’s the terror of the Mobile Apocalypse!

THE BAD NEWS IS:  If your clients are not mobile-ready: They can lose anywhere between 30% to 50 % of their organic search traffic. That’s alot, and YOU don’t want that. Tech Crunch did a survey and found out just how widespread this issue is; with almost half of websites failing the mobile-friendly test. That means that even with awesome SEO and strong brand awareness big companies will still need to be mobile-optimized simply because of the powerful shift towards mobile devices. Just imagine what can happen to the little guys!

HERE’S YOUR SOLUTION: Google will be favoring mobile-friendly sites over non-mobile friendly sites, starting on April 21st. Don’t allow your client’s site to get lost on the third or fourth page, and don’t let these changes get you down because it has never been easier to build and sell mobile websites! Now more than ever before, it is important to have mobile optimized websites and we’ve devised the perfect 7 DAY FOOL-PROOF FREE TRIAL to allow you to build mobile websites that are Google friendly and will rank well in mobile search results. Mobile websites for local businesses are no longer a “nice to have”: Starting April 21, 2015 it’s a MUST.

DON’T WAIT TO START: It’s Mobile Apocalypse NOW!

CLICK HERE TO GET THE 7 DAY FREE TRIAL

YOU SAVED THE DAY. The Google gods will shine on you and your clients will thank you for making sure that they are protected. Now that you know what the Mobile Apocalypse is, and how it will affect your client’s business, don’t miss Part 2 where we will reveal all of the tools that you will need to survive!

The post Mobile Apocalypse NOW! Are You Ready? – Part 1 appeared first on brick&mobile.

How To Use Mobile Analytics and One-Click Reports to Prove Real ROI to Your Clients

Our development team continues to push ahead in creating the features you need to help grow your mobile business. We just recently launched our Mobile Analytics Engine which now allows you to see a complete overview of all of your mobile website traffic and generate reports with the click of a mouse.

Watch this special training webinar where Kevin Z. covers:

• Why Mobile Analytics are vitally important to any mobile marketing strategy. Pay attention to the numbers and you’ll do great. Ignore them and you’re toast.
• The 7 best ways to prove Real ROI with mobile websites and command BIG BUDGETS from your clients because of it.
• How to easily add analytics to your mobile websites and create a one-page report to help you measure the 4 most important elements of your traffic (and monitor the life of your campaigns).
• Step by Step Walk-through of the new features and how to use them.

Enjoy!

For more information on brick&mobile’s White Label Mobile CMS, click here. Or, if you don’t have an account yet, claim your free trial.

The post brick&mobile v10.0: New Mobile Analytics! appeared first on brick&mobile.

brick&mobile v9.0: m-Commerce & Advanced Theme Editor Launch

After months of hard work by our entire development team i’m super excited to announce to you the launch of our Mobile CMS v9.0.

With the latest launch we have no added our new m-Commerce shopping cart along with our new drag and drop Theme Editor (no coding required) it’s never been easier for you to create beautiful mobile websites for your clients.

We will be having a special training webinar where I will walk you through all of our latest platform features and how you can leverage them to make more money selling mobile to your clients.

For more information on brick&mobile’s White Label Mobile CMS, click here. Or, if you don’t have an account yet, claim your free trial.

The post brick&mobile v9.0: m-Commerce & Advanced Theme Editor appeared first on brick&mobile.

Announcing our New Mobile CMS Features!

Multi-Language & regional Mobile CMS options: Our platform is now available in over 15 languages including Danish, Dutch, English, Filipino, French, German, Indonesian, Italian, Norwegian, Portuguese, Russian, Spanish, Swedish and Ukrainian.

New and improved WYSIWYG editor with image upload feature: You can now upload your images to our servers (instead of using your URLs) right within the text editor

Enhanced photo gallery module: New features including image upload and drag-and-drop reorder functionality.

New autoresponder and CRM integration options: Seamlessly integrate our Mobile Form module with over 100+ auto-responders and CRMs such as AWeber, GetResponse, iContact, Constant Contact, MailChimp, Infusionsoft, Office Autopilot, Salesforce and more… perfect for building mobile landing pages!

Payment integrations: we’ve beefed up our payment integrations and now seamlessly integrate with Recurly and Chargify (more coming soon!)

New bulk pricing: we’ve just made it more cost effective than ever to scale your mobile business!

Some of the topics I’ll cover on the webinar will include:

• A complete overview and demo of each one of the new Mobile CMS features
• How to use the new autoresponder integration to build mobile landing pages
• How to launch your own mobile reseller network with payment integration on autopilot
• NEW bulk pricing reseller plans
• And much more…!

For more information on brick&mobile’s White Label Mobile CMS, click here.

The post Go Global with brick&mobile! All New Mobile CMS Features Demo and Training appeared first on brick&mobile.