We are honored to be recognized by the nationally syndicated financial advice show “Money Matters” hosted by Gary Goldberg of Gary Goldberg Financial Services (ggfs.com).

The topic of our interview will be our Bridging Heart and Marketing III – the Virtual Conference — of which Gary Goldberg Financial Services is one of the conference sponsors.

We are most pleased that Soft Sell, heart-based marketing has found a place in the world of traditional financial advice.

Gary’s interviewing us this Thursday, September 10th at 7:40 AM Pacific. And knowing Gary, this will be a lively discussion about the developing changes in marketing - and specifically the impact of Soft Sell Marketing.

Here is a list of the stations that carry “Money Matters”. Please check your local listings for the time “Money Matters” will play in your area.

 MONEY MATTERS
with Gary Goldberg
(check local listings for times)

STATION FREQUENCY LOCATION

WFAS 1230AM Westchester County/NYC, NY
WVNJ 1160AM NYC, NY/Bergen County, NJ
WGCH 1490AM Greenwich, Ct
WSTC 1400AM Stamford, CT
WNLK 1350AM Norwalk, CT
WGNY 1220AM Newburgh, NY
WWRC 1260AM Washington, DC
WSMN 1590AM Boston, MA/Nashua, NH
WMMY 1360AM Pittsburgh, PA
KNUU 970AM Las Vegas, NV
KSBN 1230AM Spokane, WA
KABA 87.7FM Anchorage, AK
KVBR 1340AM Brainerd, MN
WASR 1420AM Concord, NH
WPSE 1450AM Erie, PA
WRDD 1580AM Ebensburg, PA
WDXI 1310AM Jackson, TN
KJDL 1420AM Lubbock, TX
Big R Radio (Internet) www.bigrradio.com
Online Digital Ventures (Internet) www.181.fm

Also, full show podcasts of the interview can be heard on www.businesstalkradio.net. Top interviews and show highlights are on www.financisltalkshow.com.

After you hear the show we would love your comments. And be sure to tell your friends who enjoy financially-oriented programming.

Because It’s All in the Connection,

Judith & Jim

Please hold the thought that it is meant to make its way from the Mail Room to the Oval Office -

And inspire a commitment to commerce with consciousness and conscience!

Thanks for Your Involvement,

Judith & Jim 

If you still don’t have your own copy, go to:

http://TheHeartOfMarketing.com  

You can purchase the book at this page and then choose any one or all of 60 free gifts  waiting for you there. The instructions are on the page.

Jeff Klein identifies the term “servant leadership” as first being coined Robert K. Greenleaf. Servant leadership, Klein continues . . .

To find out what all you can enjoy by attending the conference just click this link:

http://www.bridgingheartandmarketing.com

We decided to do this conference virtually so that, during these shifting economic times, you can experience 15 sessions of life-changing soft sell training, And it’s easy and convenient for you.

And when you’re at Bridging Heart and Marketing III, here’s just some of what’s waiting for you:

** How to use Article Writing as the foundation of your online business;
** How to use List Building to create a community of loyal, long-term customers:
** How to use The Power of Blogging to convert your efforts into profits;  
** How to use Publicity to establish your presence in your market niche;
** How to Find Your Perfect “Juicy” Benefit as the core of your marketing efforts;
** How to Create and Market Big Ticket products and services;
** How to Connect with Your Customer’s Heart and be rewarded with more profit;
** How to Open to Your Deep Soul Urge so your business is aligned with who you truly are.

The conference begins on October 8 and goes through the 18th

And we’ve set up three ways you can participate.

For all of the details go to:

http://www.bridgingheartandmarketing.com

Come and join us and add your creativity and spirit to the Soft Sell Marketing Community where we market and sell with consciousness and conscience — so that you can succeed in your business and remain in alignment with your personal and professional integrity. 

Because It’s All in the Connection.
Judith & Jim

I wrote a series of posts last year about some of these words and I included “interdependence” as crucial to understanding the necessity and value of Soft Sell Marketing.

But after a year I’ve come to believe, through Judith’s and my my own experience . . . (more…)

 We’re posting it here because it so directly expresses what soft sell marketing is all about and why it’s so important that all of us soft sell marketers keep expressing and developing the heart-based, conscious, soft sell way of marketing — for our benefit and the benefit of our customers, and for the benefit of the world at large.

“I’m so grateful to Judith & Jim for writing The Heart of Marketing: Love Your Customers and They Will Love You Back. I used to feel alone in the business world because I always believed in soft sell sales and soft sell marketing long before I had a name for it. Moreover, it didn’t seem cool in the business world to admit that money wasn’t my main motivation - even though I have loved my sales career - and excelled at it.

It took Judith & Jim to show me I wasn’t alone or unique. As they say about people they met who are mostly caregivers, “These people didn’t have big money as their foremost objective. To be sure they all wanted to make money …. But equal to making money was their need to serve the well-being of their customers and clients, and in so doing, earn the income they desired - not the othe way around.” (p. xxviii)

I find it exciting that Judith & Jim reveal in The Heart of Marketing that there is a community of people who feel like I do about sales and marketing. In the years I got my sales training, it was primarily hard sell. I had to develop my techniques alone. Like many things we figure out for ourselves, someone else can expand our understanding. This book clarifies my thoughts about soft sell sales and about heart-based marketing.

Having themselves evolved into the realization that they are soft sell marketers, they conducted an Ask Campaign survey and found 772 other people wanting a better understanding of what soft sell marketing is and how to do it. After they refined the list, they picked 45 to answer.

This book is the book I most wish I’d written - except that until I read it, I didn’t have many of the answers. Moreover, I needed Judith & Jim to show it was all right to admit to selling for the love of it. I whole heartedly, from experience in business-to-business sales and marketing, confirm that if you “love your customers … they will love you back.”

Thanks John . . .

Because It’s All in the Connection,

Judith & Jim

To get your copy of The Heart of Marketing — and you can still get one or all of the 60 FREE marketing bonus gifts available to you once you buy the book – just go to http://www.theheartofmarketing.com – And after you’ve read it, please leave your review at amazon. We’d appreciate it.