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	<title>Small Business Marketing Consultant | Marketing Consultants Melbourne | Bright Owl Marketing Services</title>
	
	<link>http://www.brightowlmarketing.com.au</link>
	<description>&lt;span&gt;Bright ideas&lt;/span&gt; that boost your leads, sales and profits</description>
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		<title>Direct Marketing Essentials – Developing the Offer</title>
		<link>http://www.brightowlmarketing.com.au/2012/10/direct-marketing-essentials-developing-the-offer/</link>
		<comments>http://www.brightowlmarketing.com.au/2012/10/direct-marketing-essentials-developing-the-offer/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 00:22:30 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1090</guid>
		
			<content:encoded><![CDATA[The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to...]]></content:encoded>
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		<title>Australian Company Launches Photorealistic Cake Toppers for Weddings</title>
		<link>http://www.brightowlmarketing.com.au/2012/03/australian-company-launches-photorealistic-cake-toppers-for-weddings/</link>
		<comments>http://www.brightowlmarketing.com.au/2012/03/australian-company-launches-photorealistic-cake-toppers-for-weddings/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 01:08:01 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[Media Releases]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1976</guid>
		
			<content:encoded><![CDATA[MEDIA RELEASE Little Memories has launched a range of personalised wedding cake toppers using photorealistic images of the bride and groom. Using the latest 3D printing technology, Little Memories...]]></content:encoded>
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		<title>Small Business Marketing Tip – Special Offers</title>
		<link>http://www.brightowlmarketing.com.au/2012/01/small-business-marketing-tip-special-offers-2/</link>
		<comments>http://www.brightowlmarketing.com.au/2012/01/small-business-marketing-tip-special-offers-2/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 07:48:05 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1891</guid>
		
			<content:encoded><![CDATA[If you hope to offer customers and prospects incentives to shop with you, then you need to work out what they will be and how much they will cost you. Don&#8217;t dangle carrots in front of them if...]]></content:encoded>
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		<title>How a Small Business Marketing Consultant Can Help Your Business</title>
		<link>http://www.brightowlmarketing.com.au/2011/12/how-a-small-business-marketing-consultant-can-help-your-business/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/12/how-a-small-business-marketing-consultant-can-help-your-business/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 05:45:08 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[small business marketing consultant]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1778</guid>
		
			<content:encoded><![CDATA[Many business owners these days are recognising the importance of having a small business marketing consultant to help recommend the most appropriate marketing activities for their business and to...]]></content:encoded>
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		<title>Australian War Memorial Goes Beyond the Line of Duty for Battlefield ToursM</title>
		<link>http://www.brightowlmarketing.com.au/2011/09/media-release-australian-war-memorial/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/09/media-release-australian-war-memorial/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 06:10:09 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[Media Releases]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1517</guid>
		
			<content:encoded><![CDATA[MEDIA RELEASE Melbourne, VIC, 27th September 2011 &#8211; The Australian War Memorial reveals a unique and personalised service for travellers aspiring to walk in the footsteps of their military...]]></content:encoded>
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		<title>Focus on Gallipoli Battlefields – A Guide for Choosing the Best Tour Experience</title>
		<link>http://www.brightowlmarketing.com.au/2011/08/media-release-focus-on-gallipoli-battlefield/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/08/media-release-focus-on-gallipoli-battlefield/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 06:19:18 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[Media Releases]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1498</guid>
		
			<content:encoded><![CDATA[MEDIA RELEASE Melbourne, VIC, 26th August 2011 – As the Australian holiday market begins to launch their Europe specials for 2012, Boronia Travel Centre, the ‘official travel agent’ to the Australian...]]></content:encoded>
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		<item>
		<title>MEDIA RELEASE</title>
		<link>http://www.brightowlmarketing.com.au/2011/08/media-release-gallipoli-accommodatio/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/08/media-release-gallipoli-accommodatio/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 05:38:58 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[Media Releases]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1355</guid>
		
			<content:encoded><![CDATA[Boronia Travel Centre Announces Exclusive Hotel Reservation and Information Service for Australians Travelling to Gallipoli Melbourne, VIC, 2nd August 2011 &#8211; Boronia Travel Centre has served...]]></content:encoded>
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		<title>Travel Marketing Tips #2 – What’s Your Point of Difference When Building Your Brand?</title>
		<link>http://www.brightowlmarketing.com.au/2011/07/travel-marketing-tips-2-%e2%80%93-what%e2%80%99s-your-point-of-difference-when-building-your-brand/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/07/travel-marketing-tips-2-%e2%80%93-what%e2%80%99s-your-point-of-difference-when-building-your-brand/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 03:48:50 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1332</guid>
		
			<content:encoded><![CDATA[Everyone wants a successful brand. But without knowing what you stand for, how will you get closer to achieving your goals? No successful business can be built without product differentiation and...]]></content:encoded>
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		<title>Travel Marketing Tips #1 – Thank Your Customers</title>
		<link>http://www.brightowlmarketing.com.au/2011/05/travel-marketing-tips-1-thank-your-customers/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/05/travel-marketing-tips-1-thank-your-customers/#comments</comments>
		<pubDate>Wed, 11 May 2011 03:14:44 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Travel Marketing]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1273</guid>
		
			<content:encoded><![CDATA[Hi there, It’s really good to see you and thanks for joining me. Before we get started, I’d like to talk about what this upcoming series of Travel Marketing Tips will mean to like minded businesses...]]></content:encoded>
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		<item>
		<title>7 Tips For Trade Show Displays</title>
		<link>http://www.brightowlmarketing.com.au/2011/04/7-tips-for-trade-show-displays/</link>
		<comments>http://www.brightowlmarketing.com.au/2011/04/7-tips-for-trade-show-displays/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 02:41:17 +0000</pubDate>
		<dc:creator>Craig Pethebridge</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.brightowlmarketing.com.au/?p=1258</guid>
		
			<content:encoded><![CDATA[Preparing for a trade show display can be a daunting task, especially if you&#8217;re a start-up or small business. So here are a few quick tips to help you work out what you need to take and how to...]]></content:encoded>
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