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<channel>
	<title>Broadcasting Brain</title>
	
	<link>http://broadcasting-brain.com</link>
	<description>An uncanny blog by Mark Dykeman</description>
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		<title>Thoughts from Hugh MacLeod of GapingVoid.com</title>
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		<comments>http://broadcasting-brain.com/2010/02/08/thoughts-from-hugh-macleod-of-gapingvoid-com/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:00:23 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[interview]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[cartoons]]></category>
		<category><![CDATA[cartoons on the back of business cards]]></category>
		<category><![CDATA[cube grenades]]></category>
		<category><![CDATA[evil plans]]></category>
		<category><![CDATA[gaping void]]></category>
		<category><![CDATA[hugh macleod]]></category>
		<category><![CDATA[ignore everybody]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[stormhoek]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1942</guid>
		<description><![CDATA[ 
The Thoughts From series of interviews are simple: I ask someone ten questions and they respond. It works very well and I hope that you’ll learn some new things from the people featured in these interviews.

Hugh MacLeod runs the incomparable GapingVoid.com website.  Hugh’s succinct and pithy cartoons are all over the Internet.  He’s written [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F08%2Fthoughts-from-hugh-macleod-of-gapingvoid-com%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F08%2Fthoughts-from-hugh-macleod-of-gapingvoid-com%2F" height="61" width="51" /></a></div><p><strong> </strong></p>
<p><em>The <strong>Thoughts From</strong> series of interviews are simple: I ask someone ten questions and they respond. It works very well and I hope that you’ll learn some new things from the people featured in these interviews.</em></p>
<p><img src="http://gapingvoid.com/wp-content/themes/gapingvoid/images/hugh-picture.jpg" alt="" /></p>
<p><em><strong>Hugh MacLeod</strong> runs the incomparable </em><a href="http://gapingvoid.com/"><em>GapingVoid.com</em></a><em> website.  Hugh’s succinct and pithy cartoons are all over the Internet.  He’s written a book called </em><a href="http://www.amazon.com/Ignore-Everybody-Other-Keys-Creativity/dp/159184259X"><em>Ignore Everybody</em></a><em>; blogs in copious quantities; talks about </em><a href="http://gapingvoid.com/ep/"><em>evil plans</em></a><em>; creates </em><a href="http://gapingvoid.com/cg/"><em>cube grenades</em></a><em>; and is CEO of <strong>Stormhoek USA</strong>.  He is a creative instigator, striking fear into slow, rigid, arrogant bureaucracies everywhere.  Here are Hugh’s thoughts about ten questions that he graciously agreed to answer for our readers.</em></p>
<p><strong> </strong></p>
<p><strong>Do you follow the work of any political cartoonists or other comic strips like, say, Doonesbury (Garry Trudeau) or Dilbert (Scott Adams)?  If so, have they had any impact on your work?</strong></p>
<p><strong> </strong></p>
<p>Doonesbury hasn&#8217;t been interesting in over 20 years, though his early stuff- circa 1970-75- was REALLY good. I love Dilbert. But no, I never really connected with the political cartoonists. I always dug the stuff that was about the universal human condition.<strong> </strong>People like Steadman or Steinberg.</p>
<p><strong>What is one thing that virtually everyone does wrong with blogging and other creative work?</strong></p>
<p>They confuse blogging and Twittering and Facebooking with their actual business. I&#8217;m guilty of that, constantly.<strong><br />
</strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>On the comedy side, are there any comedians of any stripe that you enjoy and who may have influenced your work, either in writing or in drawing/cartooning?</strong></p>
<p>I&#8217;ve never been much into stand-up. I always liked ensemble stuff, like Monty Python or Saturday Night Live. Traditional sitcoms have always left me a bit flat, with the exception of Andy Griffith.<strong><br />
</strong></p>
<p><strong>A couple of years ago you abandoned Twitter temporarily.  What made you change your mind about it and come back?  Do you see yourself using that service for the long term?</strong></p>
<p>I acted rashly. I was freaking out that the damn thing was sucking too much of my time. But then I was soon missing the people on Twitter I was talking to- many of whom I was doing business with. I&#8217;m better balanced about it, now.<strong><br />
</strong></p>
<p><strong>Is there any significant difference between the content in Ignore Everybody and your earlier essay “How To Be Creative”?  If so, could you elaborate?</strong></p>
<p>&#8220;Ignore Everybody&#8221; has forty chapters. &#8220;How To Be Creative&#8221; has twenty six. The former has more cartoons, and is more edited/polished. It also is printed on paper, which alters the experience, somewhat.<strong><br />
</strong></p>
<p><strong>What do you think of the ending of The Prisoner (the original ITV series, not the recent remake)?  Was Patrick McGoohan taking too many drugs, was he running out of time, or was there a clear point to what he was doing?</strong></p>
<p>I never saw The Prisoner. I watched the first half of Episode One when I was about sixteen, but soon lost interest when my girlfriend showed up.<strong><br />
</strong></p>
<p><strong>What’s one advantage that Britain has over the USA (and vice versa?)</strong></p>
<p>A nice glass of real ale by a real burning fire in an old country pub. After that it&#8217;s all downhill for you Limeys. I can&#8217;t speak for the entire USA, but the thing I really like about living in Texas, is how much MORE the small entrepreneur is respected, appreciated, and looked after, compared to Europe (and a lot of the USA). It&#8217;s pretty much off the scale<strong> </strong>compared to what the Brits are used to.<strong><br />
</strong></p>
<p><strong>Why do you think Americans have a fascination with British culture?  The accent(s)?  The attitude?  The tea?  Ingrained racial memories of the Beatles and the British Invasion?</strong></p>
<p>They don&#8217;t, for the most part. That&#8217;s a British myth. Sure, there may be a few Anglophiles out there- especially on the North East Coast, but they&#8217;re no more numerous than, say, Battlestar Galactica fans.</p>
<p><strong> </strong></p>
<p><strong>Pretend that the Internet is completely destroyed overnight.  What do you do when you wake up the next day?</strong></p>
<p>Same as I was doing before the internet. Drinking beer, hanging out with my friends, and drawing cartoons. I&#8217;d probably have to go out and find a real job somewhere, which would suck, but nothing I couldn&#8217;t handle.<strong><br />
</strong></p>
<p><strong>Any final thoughts for our readers?</strong></p>
<p>This is it. Fight like hell.</p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2010/01/06/start-2010-better-work/" title="How to start 2010 by doing better work">How to start 2010 by doing better work</a></li><li><a href="http://broadcasting-brain.com/2009/11/25/captions-digital-photos/" title="Captions on the front of digital photos">Captions on the front of digital photos</a></li><li><a href="http://broadcasting-brain.com/2008/09/02/creative-hugh-macleod/" title="In review &#8211; How To Be Creative by Hugh MacLeod">In review &#8211; How To Be Creative by Hugh MacLeod</a></li><li><a href="http://broadcasting-brain.com/2010/02/05/speedlinking-february-5-2010/" title="Speedlinking &#8211; February 5 2010">Speedlinking &#8211; February 5 2010</a></li><li><a href="http://broadcasting-brain.com/2010/02/01/10-thoughts-from-julien-smith/" title="10 Thoughts From Julien Smith">10 Thoughts From Julien Smith</a></li></ul><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=EZW8uVg2kJU:m4N5u0R_-VM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=EZW8uVg2kJU:m4N5u0R_-VM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=EZW8uVg2kJU:m4N5u0R_-VM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=YwkR-u9nhCs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=EZW8uVg2kJU:m4N5u0R_-VM:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=EZW8uVg2kJU:m4N5u0R_-VM:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=l6gmwiTKsz0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/BroadcastingBrain/~4/EZW8uVg2kJU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Speedlinking – February 5 2010</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/cT2Bd63fWNk/</link>
		<comments>http://broadcasting-brain.com/2010/02/05/speedlinking-february-5-2010/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 11:00:42 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[links]]></category>
		<category><![CDATA[gaping void]]></category>
		<category><![CDATA[horsepigcow]]></category>
		<category><![CDATA[hugh macleodin kownacki]]></category>
		<category><![CDATA[ian m rountree]]></category>
		<category><![CDATA[ideavirus]]></category>
		<category><![CDATA[justin kownacki]]></category>
		<category><![CDATA[kathy sierra]]></category>
		<category><![CDATA[leila evans]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[tara hunt]]></category>
		<category><![CDATA[the dowager shadow]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1935</guid>
		<description><![CDATA[Here&#8217;s some link goodness from the past week:
Random rules for ideas worth spreading &#8211; the man behind Unleashing the Ideavirus, Seth Godin, provides a list of ideas about&#8230; how to work with ideas.
The Dowager Shadow &#8211; Ian M Rountree and Leila Evans have started to publish a new web novel, in installments.  Looks like it&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F05%2Fspeedlinking-february-5-2010%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F05%2Fspeedlinking-february-5-2010%2F" height="61" width="51" /></a></div><p>Here&#8217;s some link goodness from the past week:</p>
<p><a href="http://sethgodin.typepad.com/seths_blog/2010/01/random-rules-for-ideas-worth-spreading.html">Random rules for ideas worth spreading</a> &#8211; the man behind <em>Unleashing the Ideavirus</em>, <strong>Seth Godin</strong>, provides a list of ideas about&#8230; how to work with ideas.</p>
<p><a href="http://dowagershadow.com/announcements/1-week-until-launch-a-teaser/">The Dowager Shadow</a> &#8211; <strong>Ian M Rountree</strong> and <strong>Leila Evans</strong> have started to publish a new web novel, in installments.  Looks like it&#8217;ll be full of mages, adventures, and other fine things.  This link takes you to a teaser page leading up to the start of the novel.  Keep clicking through to read the prologues, Chapter 1, and more as it&#8217;s published.  Worth checking out if you&#8217;re a fan of swords and sorcery, fantasy fiction, and all that magical stuff.</p>
<p><a href="http://ianmrountree.com/blog/how-to-break-a-social-network">How To Break A Social Network</a> &#8211; on his own blog, <strong>Ian M Rountree</strong> provides some interesting insights about his use of social networks, including an encounter which makes you wonder about how some people use them.</p>
<p><a href="http://www.horsepigcow.com/2010/02/would-you-sacrifice-love-for-greatness/">Would You Sacrifice Love For Greatness</a> &#8211; <strong>Tara Hunt</strong> writes another moving personal anecdote about pursuing not just career success, but a life purpose and the sacrifices that you make when you do that.  Read the comments section, too &#8211; Kathy Sierra weighs in with some great thoughts.</p>
<p><a href="http://www.justinkownacki.com/2010/02/04/how-to-write-a-blog-that-matters/">How To Write a Blog That Matters</a> &#8211; <strong>Justin Kownacki</strong> gives five reasons why your work probably sucks and three reasons why your blog should matter.  Plus, five ways to ensure that your blog matters.  Check it out, bloggers!</p>
<p><a href="http://gapingvoid.com/2010/02/04/gapingvoids-thoughts-on-blogging-2010/">gapingvoid’s thoughts on blogging, 2010</a> &#8211; <strong>Hugh MacLeod</strong> serves up a dish of analysis with ten observations about blogging (he&#8217;s been doing this for years).  <strong>Bonus</strong>:  you might also want to check out <a href="http://gapingvoid.com/2010/02/02/remember-who-you-are/">Remember Who You Are</a>.  (By the way, we&#8217;ve got ten thoughts from Hugh coming up here on Monday, so please check that out!)</p>
<p><strong><em>Tell me, what have you found that made good reading this week?</em></strong></p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2010/01/06/start-2010-better-work/" title="How to start 2010 by doing better work">How to start 2010 by doing better work</a></li><li><a href="http://broadcasting-brain.com/2010/01/22/speedlinking-jan-22-2010/" title="Speedlinking &#8211; Jan 22 2010">Speedlinking &#8211; Jan 22 2010</a></li><li><a href="http://broadcasting-brain.com/2010/02/08/thoughts-from-hugh-macleod-of-gapingvoid-com/" title="Thoughts from Hugh MacLeod of GapingVoid.com">Thoughts from Hugh MacLeod of GapingVoid.com</a></li><li><a href="http://broadcasting-brain.com/2010/01/28/book-review-the-whuffie-factor-tara-hunt/" title="Book Review &#8211; The Whuffie Factor &#8211; Tara Hunt">Book Review &#8211; The Whuffie Factor &#8211; Tara Hunt</a></li><li><a href="http://broadcasting-brain.com/2009/11/25/captions-digital-photos/" title="Captions on the front of digital photos">Captions on the front of digital photos</a></li></ul><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=cT2Bd63fWNk:lNGUH52XOI8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=cT2Bd63fWNk:lNGUH52XOI8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=cT2Bd63fWNk:lNGUH52XOI8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=YwkR-u9nhCs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=cT2Bd63fWNk:lNGUH52XOI8:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=cT2Bd63fWNk:lNGUH52XOI8:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=l6gmwiTKsz0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/BroadcastingBrain/~4/cT2Bd63fWNk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Book Review – Business Relationships That Last – Ed Wallace</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/sy0qR3nZmG0/</link>
		<comments>http://broadcasting-brain.com/2010/02/04/book-review-business-relationships-that-last-ed-wallace/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 11:00:43 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[book reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[business relationships that last]]></category>
		<category><![CDATA[ed wallace]]></category>
		<category><![CDATA[relationship capital]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1931</guid>
		<description><![CDATA[This is a book review of Business Relationships That Last by Ed Wallace.
How I got the book:
Electronic review copy was sent to me on behalf of the publisher (sorry it took me so long to write this, Greenleaf Group Book Press).
Background:
Ed Wallace is the Chief Relationship Officer of  The Relationship Capital Group.  He has many [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F04%2Fbook-review-business-relationships-that-last-ed-wallace%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F04%2Fbook-review-business-relationships-that-last-ed-wallace%2F" height="61" width="51" /></a></div><p>This is a book review of <strong>Business Relationships That Last</strong> by <strong>Ed Wallace.</strong></p>
<h3>How I got the book:</h3>
<p>Electronic review copy was sent to me on behalf of the publisher (sorry it took me so long to write this, Greenleaf Group Book Press).</p>
<h3>Background:</h3>
<p>Ed Wallace is the Chief Relationship Officer of  <a href="http://www.relationalcapitalgroup.com/about/team/executive-bios/ed-wallace/">The Relationship Capital Group</a>.  He has many years of experience in sales and business development.</p>
<p><strong>Business Relationships That Last – 5 Steps to Transform Contacts into High Performing Relationships</strong> is quite a timely book in this age of social media, networking, trust agents, and generally behaving like a decent human being.</p>
<p>This book focuses on a key concept called relationship capital, which resembles the concepts of the emotional bank account (as per Stephen Covey) or <a href="http://broadcasting-brain.com/2010/01/28/book-review-the-whuffie-factor-tara-hunt/">the Whuffie Factor</a> (as per Tara Hunt via Cory Doctorow).</p>
<p>This book is divided into three main parts:</p>
<ul>
<li>Part I: What is Relationship Capital?</li>
<li>Part II: The 5 Steps to Transform Contacts into High-Performing Relationships</li>
<li>Part III: Action Planning</li>
</ul>
<h3>The strengths:</h3>
<p>This is a decent, but somewhat narrowly focused, book.  Wallace uses the character of Max, a taxi cab driver who is much more than he seems, as a means to illustrate the power of relationship capital.  There’s a good section on relational blockers, which are reasons why you might not be developing good business relationships.  The Relational Ladder, a diagram used throughout the book, emphasizes the importance of soft and hard skills.  It also shows the stages of building a business relationship where, believe or not, the sign of a highest level performing relationship is your ability (and comfort) with asking your customer for help.  There’s also a section on a Relationship Quotient and some exercises that help you figure that out and apply it to your business relationships.</p>
<p>There’s no question that this is important stuff – it’s getting easier to do things on your own on the Web, but it’s getting harder to do them in an excellent or remarkable way without developing relationships with other talented folks.  Chris Brogan and Julien Smith talked about the power of relationships within <a href="http://broadcasting-brain.com/2010/01/04/book-review-chris-brogan-and-julien-smith-trust-agents/">Trust Agents</a> and this book focuses on that piece of the puzzle in much more detail, although slanted towards sales.</p>
<h3>The areas for improvement:</h3>
<p>The main suggestion that I have for improvement is that this book would have been more useful by looking beyond relationships with the ulterior motive of making your monthly sales quota.  I think the concepts beyond this book should go beyond filling your month end sales order form:  maybe  that’s an idea for a follow-up book.</p>
<p>Also, I was turned off by the Action Planning section.  I felt I like I was getting account management training which, while it’s not a bad thing in and of itself, was a bit too focused on that kind of thing.  Might be great if you sell widgets, but that’s not my interest.</p>
<p>Finally, there was a very overt plug for the author’s company, website and services.  I think the first hit is free, so to speak, but I’m sure that this book is a “funnel” to bring in additional business.  And that’s fair game, no question:  every author has their own reasons for publishing a book.  From my vantage point, however, it soured the book for me.</p>
<h3>Other points of interest:</h3>
<p>I really do enjoy the character of Max, the Jedi Master cab driver.  Well, he’s not really a Jedi.  But still…</p>
<p><strong>Verdict (out of 10)</strong>: 7 (worth getting from the library; good ideas about how to build better professional relationships, but seems to be focused towards the widget salesperson.)</p>
<p><em>My methodology for book reviews and affiliate links: I’ll provide an Amazon.com affiliate link (or other related affiliate link) for content if I think it’s worth buying and reading. If I don’t, I won’t provide an affiliate link. The affiliate link helps fund my content creation activities.</em></p>
<p><em> </em></p>
<p><em>If you would like me to review YOUR eBook, book, or other content, please send me an E-Mail at markdykeman@gmail.com to get instructions on how to send your book or content to me. You’ll get my honest opinion about your book, either publically or privately.</em></p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2010/01/28/book-review-the-whuffie-factor-tara-hunt/" title="Book Review &#8211; The Whuffie Factor &#8211; Tara Hunt">Book Review &#8211; The Whuffie Factor &#8211; Tara Hunt</a></li><li><a href="http://broadcasting-brain.com/2009/12/30/book-review-dan-zarrella-the-social-media-marketing-book/" title="Book Review &#8211; Dan Zarrella &#8211; The Social Media Marketing Book">Book Review &#8211; Dan Zarrella &#8211; The Social Media Marketing Book</a></li><li><a href="http://broadcasting-brain.com/2009/12/23/book-review-just-listen-mark-goulston/" title="Book Review &#8211; Just Listen &#8211; Mark Goulston">Book Review &#8211; Just Listen &#8211; Mark Goulston</a></li><li><a href="http://broadcasting-brain.com/2009/08/30/book-review-how-did-that-happen-roger-connors-tom-smith/" title="Book Review &#8211; How Did That Happen &#8211; by Roger Connors and Tom Smith">Book Review &#8211; How Did That Happen &#8211; by Roger Connors and Tom Smith</a></li><li><a href="http://broadcasting-brain.com/2009/01/25/book-review-jacks-notebook-gregg-fraley/" title="Book Review &#8211; Jack&#8217;s Notebook &#8211; Gregg Fraley">Book Review &#8211; Jack&#8217;s Notebook &#8211; Gregg Fraley</a></li></ul><div class="feedflare">
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		<item>
		<title>When a river stops running</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/ttVP_NCes_c/</link>
		<comments>http://broadcasting-brain.com/2010/02/03/when-a-river-stops-running/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 12:10:55 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[thinking differently]]></category>
		<category><![CDATA[apathy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[frozen]]></category>
		<category><![CDATA[frozen river]]></category>
		<category><![CDATA[inertia]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[river]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1924</guid>
		<description><![CDATA[
There is a river that runs by my office building, as it has for hundreds of thousands of years.
It&#8217;s not running right now, at least not along its surface.  It was running, even through the winter, until yesterday, when temperatures of -25 degrees Celsius finally caused ice to form on the top of the water, bringing its [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F03%2Fwhen-a-river-stops-running%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F03%2Fwhen-a-river-stops-running%2F" height="61" width="51" /></a></div><p><img class="alignnone" title="Frozen river" src="http://farm1.static.flickr.com/27/55415765_657fad298d.jpg" alt="" width="500" height="375" /></p>
<p>There is a river that runs by my office building, as it has for hundreds of thousands of years.</p>
<p>It&#8217;s not running right now, at least not along its surface.  It was running, even through the winter, until yesterday, when temperatures of -25 degrees Celsius finally caused ice to form on the top of the water, bringing its movement to a halt.</p>
<p>I don&#8217;t know about you, but the idea of that much water stopping, frozen, is pretty amazing when you think about it.</p>
<p>But what&#8217;s really happening when a river freezes?</p>
<ul>
<li>Is it that the energy that tends to hold objects at rest becomes stronger than the energy that keeps them moving?</li>
<li>Or is it that the energy that tends to keep objects moving becomes weaker than the energy that keeps them at rest?</li>
</ul>
<p>Physics will give us one answer:  that as it grows colder, the energy to keep molecules moving dissipates the colder it gets.  Molecules move more slowly as temperatures drop until you reach a point where the objects that formerly appeared to be moving now seem to be at a standstill, moving from liquid to solid form.</p>
<p>However, there&#8217;s a few things to consider here:</p>
<ul>
<li>Even though the top layer of a river freezes, the water beneath the top layer of ice can continue to move, sometimes quite rapidly.  It takes a long time and a lot of cold to make something freeze completely solid.</li>
<li>Frozen matter (i.e. ice) is not completely still unless it&#8217;s much colder than it normally gets on this planet.  Molecules can still be moving in &#8220;frozen&#8221; matter, just extremely slowly.</li>
<li>Does the river seem to stop flowing because of a loss of energy or an increase in resistance?</li>
<li>Is the natural state of all things to be frozen (at temperatures around absolute zero) or is motion the norm?</li>
<li>Note as well that even when you apply heat to something that&#8217;s frozen, it can take a long time for it to fully resume its liquid or gaseous state.</li>
</ul>
<p>A river is often used as a metaphor for life in fiction.  Could it also be a metaphor for the following things when temperature is applied:</p>
<ul>
<li>Will</li>
<li>Resistance</li>
<li>Determination</li>
<li>Creativity</li>
<li>Fear</li>
</ul>
<h6>Image by <a href="http://www.flickr.com/photos/eclecticblogs/55415765/">EclecticBlogs</a></h6>
<p><em>EDIT (Feb. 3, 2010) &#8211; oddly enough, the ice broke up and the river started flowing again today.  Weird.</em></p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2009/12/08/stuck-on-replay/" title="Stuck on replay">Stuck on replay</a></li><li><a href="http://broadcasting-brain.com/2009/07/12/toys-observations-social-media-technology/" title="Important observations from sorting kids toys">Important observations from sorting kids toys</a></li><li><a href="http://broadcasting-brain.com/2009/05/31/personal-update-1/" title="Developments on the home front part 1">Developments on the home front part 1</a></li><li><a href="http://broadcasting-brain.com/2009/03/26/one-thought/" title="Just one thought for today">Just one thought for today</a></li><li><a href="http://broadcasting-brain.com/2008/12/18/think-again-a-checklist-for-weighing-the-impulsive-act/" title="Think again &#8211; a checklist for weighing the impulsive act">Think again &#8211; a checklist for weighing the impulsive act</a></li></ul><div class="feedflare">
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		<item>
		<title>Why I wear eyeglasses</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/xM0ER_1RmAo/</link>
		<comments>http://broadcasting-brain.com/2010/02/02/why-i-wear-eyglasses/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 12:18:25 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[thinking differently]]></category>
		<category><![CDATA[contact lenses]]></category>
		<category><![CDATA[eyeglasses]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1920</guid>
		<description><![CDATA[As I cleaned my glasses for the three millionth time this morning it occurred to me &#8211; again &#8211;  that I think differently than other people do.  In the case of eyewear and vision, I prefer to wear eyeglasses rather than wear contact lenses.
I&#8217;ve been wearing glasses full time for over 20 years and wearing [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F02%2Fwhy-i-wear-eyglasses%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F02%2Fwhy-i-wear-eyglasses%2F" height="61" width="51" /></a></div><p><img class="alignleft" title="eyeglasses" src="http://farm3.static.flickr.com/2519/4324430399_8d5789ea22_m.jpg" alt="" width="240" height="180" />As I cleaned my glasses for <em>the three millionth time</em> this morning it occurred to me &#8211; again &#8211;  that I <strong>think differently</strong> than other people do.  In the case of eyewear and vision, I prefer to wear eyeglasses rather than wear contact lenses.</p>
<p>I&#8217;ve been wearing glasses full time for over 20 years and wearing them part-time since I was in high school.  I think I can honestly say that working with computers (back in the Wordperfect/Lotus 1-2-3/DOS days on PCs without hard drives) probably hastened a decline in my vision but it was inevitable &#8211; I&#8217;ve got the genetics to need to wear glasses and I&#8217;m sure that my children will eventually as well.</p>
<p>I have tried wearing contact lenses in the past, especially in university.  I can wear them but after a couple of years of trying, I didn&#8217;t bother keeping it up.</p>
<p>Here are the reasons why I continue to wear eyeglasses instead of contact lenses:</p>
<p>1.  Adequate vision &#8211; I see just fine with glasses and I&#8217;m not bothered by the slight loss of vision around the glasses frame.</p>
<p>2.  Cosmetic &#8211; I look just fine in glasses.  In fact, I&#8217;d almost argue that I look better with glasses than without.</p>
<p>3.  Cost &#8211; in the long run, contact lenses can cost more, especially if they aren&#8217;t covered by a health plan.</p>
<p>4.  Glasses are easier to put on in the morning and get going with than contacts.</p>
<p>EDIT  5.  Contacts never really felt that comfortable to me and just got worse as the day went on.  No fun for long distances, classrooms, or in the evening.</p>
<p>These are just my thoughts.  As I mentioned before, I think differently than some people.</p>
<p><strong>Do you have a preference for contacts?  Do you prefer eyeglasses?  What do you think?</strong></p>
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		<title>10 Thoughts From Julien Smith</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/n04bp2bC_iE/</link>
		<comments>http://broadcasting-brain.com/2010/02/01/10-thoughts-from-julien-smith/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 11:00:42 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[interview]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[inoveryourhead.net]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[julien smith]]></category>
		<category><![CDATA[trust agents]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1911</guid>
		<description><![CDATA[The Thoughts From series of interviews are simple:  I ask someone ten questions and they respond.  It works very well and I hope that you&#8217;ll learn some new things from the people featured in these interviews.

Julien Smith is an author, consultant, and speaker who has been involved in online communities for over 15 [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F01%2F10-thoughts-from-julien-smith%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F02%2F01%2F10-thoughts-from-julien-smith%2F" height="61" width="51" /></a></div><p><em>The <strong>Thoughts From</strong> series of interviews are simple:  I ask someone ten questions and they respond.  It works very well and I hope that you&#8217;ll learn some new things from the people featured in these interviews.</em></p>
<p><em><img class="alignnone" title="Julien Smith" src="http://inoveryourhead.net/photo/7033_264454430514_756800514_8947822_2804542_n-1.jpg" alt="" width="101" height="151" /></em></p>
<p><em><strong><a href="http://twitter.com/julien">Julien Smith</a></strong> is an author, consultant, and speaker who has been involved in online communities for over 15 years– from early BBSes and flashmobs to the social web as we know it today.  He writes at <a href="http://inoveryourhead.net/">inoveryourhead.net</a>.  He is also the co-author of the book <a href="http://broadcasting-brain.com/2010/01/04/book-review-chris-brogan-and-julien-smith-trust-agents/">Trust Agents</a> with <strong>Chris Brogan</strong>.</em></p>
<p><strong>Can you give us an example of one of the biggest surprises that you encountered when co-writing Trust Agents with Chris Brogan?</strong></p>
<p><strong></strong>I discovered that the process of writing things down really helped me develop my own thoughts about something. I was really verbal at first&#8211; that&#8217;s why I thought podcasting was &#8220;for me&#8221; where as blogging was not. But it works for writing too.</p>
<p>So <a href=" http://inoveryourhead.net/how-to-read-a-book-a-week-in-2010/">I read a book every week</a> as you mention below. At the time it was usually related to the subjects of <strong>Trust Agents</strong>, so I spit out my own thoughts everyday on the subject after reading, and then turned that into the half I wrote.<br />
Basically I created a process whereby I&#8217;m always having new thoughts on a subject through a consistent exposure to new ideas. I&#8217;m pretty sure that&#8217;s important to anyone on the web today that&#8217;s trying to build a presence.</p>
<p><strong>You’ve mentioned previously that you have a goal of reading a book a week.  If you could fit in more than one book a week, would you?  In other words, is there enough interesting stuff out there in print (or in eBook versions of printed books) to warrant reading more than one book per week?</strong></p>
<p>I do fit in more than a book a week, really. I read sections of other books to keep me interested. So in the past week I started <a href="http://www.amazon.com/Meditations-Penguin-Classics-Marcus-Aurelius/dp/0140449337/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264984999&amp;sr=8-1">Marcus Aurelius&#8217; Meditations</a>, finished Pam Slim&#8217;s <a href="http://www.amazon.com/Escape-Cubicle-Nation-Corporate-Entrepreneur/dp/B002YNS10M/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264985049&amp;sr=1-1">Escape From Cubicle Nation</a>, and started <a href="http://www.amazon.com/Pleasures-Sorrows-Work-Alain-Botton/dp/037542444X/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264985082&amp;sr=1-1">The Pleasures and Sorrows of Work</a> by Alain de Botton.</p>
<p>Marshall McLuhan said that <a href="http://hintonandco.com/be-a-newton-a-darwin-an-einstein-or-even-a-mcluhan/">the advent of the printing press</a> made any human that wanted to the equivalent of any genius in history (that has written a book), so the value is obvious. And there&#8217;s of course tons of stuff to read and learn from all the time, so I doubt I&#8217;ll ever run out. I&#8217;ll read a few bad books along the way, of course, but I&#8217;m ok with that.</p>
<p><strong>Given the dominance of Amazon.com and its country divisions (aka Amazon.ca), what can the online versions of Borders, Barnes &amp; Noble, and Indigo/Chapters offer as a distinguishing, yet significant advantage in their online presence to make us choose them over Amazon.xxx?</strong></p>
<p>Jesus, what a question. Amazon offers everything but immediacy, and even then you can get that in America if you are willing to go Prime. So basically retailers trim the fat from those whose nostalgia or impatience makes them hold onto the old way of doing things, which I&#8217;m not in favour of really.</p>
<p>There is something to be said for the experience I guess. But the experience is not worth paying 30% more for a book, even with immediacy added in, so I would say they&#8217;re screwed.</p>
<p><strong>How would you describe the perfect blog post?  What are its characteristics?</strong></p>
<p>Connection to the audience&#8230; a <a href="http://www.seobook.com/archivist-vs-anarchist">strong editorial viewpoint</a> that is different from what the blogosphere is regurgitating right now&#8230; a call to action at the end&#8230; good timing&#8230; a way to excite readers at the beginning&#8230; and an easy sound-bite way to understand it so that people can spread it via social tools. Sorry, I&#8217;m just thinking this out as I write it. <img src='http://broadcasting-brain.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>Some people say that you can’t make a piece of content go viral:  the best you can do is spread combustible materials around, light lots of matches, and just hope that the whole thing will catch fire.  Do you agree with this position?  Why or why not?</strong></p>
<p>I agree you cannot MAKE it go viral, but anyone that says that just isn&#8217;t very good at designing content, sorry. Don&#8217;t believe me? Look at <a href="http://theoatmeal.com/">TheOatmeal.com</a> &#8212; I know it&#8217;s designed to go viral and I still can&#8217;t help myself from upvoting it on Reddit.</p>
<p><strong>Is it feasible (not possible, feasible) to have a strong online presence without a strong offline presence?</strong></p>
<p>Of course it&#8217;s feasible. Not all brands are personal brands&#8211; and when something has a strong enough online presence, through either a ton of <a href="http://inoveryourhead.net/the-nature-of-the-graph/">frictionless spreading</a> or lots of advertising or something, it doesn&#8217;t need an offline presence at all.</p>
<p>The reason offline is important is because it can provide leverage to get you past competition&#8211; being there in person is a <a href="http://www.squidoo.com/theDipBook">Dip (a la Godin)</a> that can get you past your competitors. That&#8217;s important for mindshare in a personal brand, but not so much for the other kinds&#8211; websites, companies, etc.</p>
<p><strong>In your opinion, how important is it to be bilingual (French and English) as a Canadian citizen?</strong></p>
<p>Not very important actually, but it is enriching. It also offsets senility to know more than 1 language so, you know.</p>
<p><strong>Guitar, bass, drums, keyboards, vocals – which one would you play and why?</strong></p>
<p>I&#8217;d have to say I&#8217;m a vocals guy. That&#8217;s so sad because they&#8217;re always the attention whores and the ones who end up on drugs, but what the hell.</p>
<p><strong>Pretend that the Internet is completely destroyed overnight.  What do you do when you wake up the next day?</strong></p>
<p>I open a barbershop. People will always need to have places to gather where they feel comfortable, talk plainly, and get taken care of.</p>
<p><strong>Any final thoughts for our readers?</strong></p>
<p>Go big or go home. <img src='http://broadcasting-brain.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2010/01/04/book-review-chris-brogan-and-julien-smith-trust-agents/" title="Book Review &#8211; Chris Brogan and Julien Smith &#8211; Trust Agents">Book Review &#8211; Chris Brogan and Julien Smith &#8211; Trust Agents</a></li><li><a href="http://broadcasting-brain.com/2010/01/06/start-2010-better-work/" title="How to start 2010 by doing better work">How to start 2010 by doing better work</a></li><li><a href="http://broadcasting-brain.com/2010/02/08/thoughts-from-hugh-macleod-of-gapingvoid-com/" title="Thoughts from Hugh MacLeod of GapingVoid.com">Thoughts from Hugh MacLeod of GapingVoid.com</a></li><li><a href="http://broadcasting-brain.com/2010/01/25/10-thoughts-from-terry-oreilly/" title="10 Thoughts From Terry O&#8217;Reilly">10 Thoughts From Terry O&#8217;Reilly</a></li><li><a href="http://broadcasting-brain.com/2010/01/07/assuming-nothing-to-trust/" title="From assuming nothing to trust">From assuming nothing to trust</a></li></ul><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=n04bp2bC_iE:EASQkmzwhFM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=n04bp2bC_iE:EASQkmzwhFM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=n04bp2bC_iE:EASQkmzwhFM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=YwkR-u9nhCs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=n04bp2bC_iE:EASQkmzwhFM:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=n04bp2bC_iE:EASQkmzwhFM:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=l6gmwiTKsz0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/BroadcastingBrain/~4/n04bp2bC_iE" height="1" width="1"/>]]></content:encoded>
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		<title>Speedlinking and a status report – January 29 2010</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/HEgFmmizRkE/</link>
		<comments>http://broadcasting-brain.com/2010/01/29/speedlinking-january-29-2010/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 12:54:26 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[links]]></category>
		<category><![CDATA[blog ideas]]></category>
		<category><![CDATA[michael martine]]></category>
		<category><![CDATA[remarkablogger]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1908</guid>
		<description><![CDATA[Michael Martine (aka Remarkablogger) has a great group post on his blog this week where a number of his readers weigh on in ways to come up with ideas for blog posts.  The post is called Open Discussion: How Do You Come Up with Ideas for Blog Posts?  I weighed in in the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F29%2Fspeedlinking-january-29-2010%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F29%2Fspeedlinking-january-29-2010%2F" height="61" width="51" /></a></div><p><strong>Michael Martine (aka Remarkablogger) </strong>has a great group post on his blog this week where a number of his readers weigh on in ways to come up with ideas for blog posts.  The post is called <a href="http://remarkablogger.com/2010/01/28/open-discussion-how-do-you-come-up-with-ideas-for-blog-posts/">Open Discussion: How Do You Come Up with Ideas for Blog Posts</a>?  I weighed in in the comment section.</p>
<p>Another way to come up with ideas for posts (or any content) is to try the <a href="http://broadcasting-brain.com/2010/01/01/20000-content-ideas/">Content Idea Matrix</a> that I wrote about earlier this month.</p>
<p>Just as a note on the final weekday of January 2010: <strong> this has been an AWESOME month at <a href="http://broadcasting-brain.com">Broadcasting Brain</a></strong>.  Traffic, comments, engagement, etc.  have been the best they&#8217;ve been in over a year.  This, folks, is very heartwarming.</p>
<p>I hope you all stick around for the months and years ahead!  (And feel free to invite some of your friends, too!)</p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2010/01/06/start-2010-better-work/" title="How to start 2010 by doing better work">How to start 2010 by doing better work</a></li><li><a href="http://broadcasting-brain.com/2008/04/04/twitter-word-association-contest-winners/" title="Results of Inaugural Twitter Word Association Contest">Results of Inaugural Twitter Word Association Contest</a></li><li><a href="http://broadcasting-brain.com/2008/11/28/the-value-of-an-idea/" title="The value of an idea">The value of an idea</a></li><li><a href="http://broadcasting-brain.com/2008/09/05/remarkablogger-more-web-traffic/" title="Remarkablogger provides a way to get more web traffic">Remarkablogger provides a way to get more web traffic</a></li><li><a href="http://broadcasting-brain.com/2008/08/07/audio-blog-post-names/" title="Audio blog post &#8211; about names">Audio blog post &#8211; about names</a></li></ul><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=HEgFmmizRkE:BksTMXZN1rY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=HEgFmmizRkE:BksTMXZN1rY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=HEgFmmizRkE:BksTMXZN1rY:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=TzevzKxY174" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=YwkR-u9nhCs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?i=HEgFmmizRkE:BksTMXZN1rY:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BroadcastingBrain?a=HEgFmmizRkE:BksTMXZN1rY:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/BroadcastingBrain?d=l6gmwiTKsz0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/BroadcastingBrain/~4/HEgFmmizRkE" height="1" width="1"/>]]></content:encoded>
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		<title>Book Review – The Whuffie Factor – Tara Hunt</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/YRO-m2O_udc/</link>
		<comments>http://broadcasting-brain.com/2010/01/28/book-review-the-whuffie-factor-tara-hunt/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:00:27 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[book reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[goodwill]]></category>
		<category><![CDATA[horsepigcow.com]]></category>
		<category><![CDATA[social capital]]></category>
		<category><![CDATA[tara hunt]]></category>
		<category><![CDATA[the whuffie factor]]></category>
		<category><![CDATA[whuffie]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1901</guid>
		<description><![CDATA[This is a book review of The Whuffie Factor &#8211; Using The Power of Social Networks To Build Your Business by Tara Hunt of HorsePigCow.com.
How I got the book:
It was a Christmas present, on my list. I’m serious.  You&#8217;ll be seeing me repeat this phrase for awhile.
Background:
Tara Hunt is a marketer and an entrepreneur who [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F28%2Fbook-review-the-whuffie-factor-tara-hunt%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F28%2Fbook-review-the-whuffie-factor-tara-hunt%2F" height="61" width="51" /></a></div><p>This is a book review of <strong>The Whuffie Factor &#8211; Using The Power of Social Networks To Build Your Business</strong> by <strong>Tara Hunt</strong> of <a href="http://www.horsepigcow.com">HorsePigCow.com</a>.</p>
<h3>How I got the book:</h3>
<p>It was a Christmas present, on my list. I’m serious.  You&#8217;ll be seeing me repeat this phrase for awhile.</p>
<h3>Background:</h3>
<p>Tara Hunt is a marketer and an entrepreneur who has been blogging for a number of years.  This book captures her thoughts about how to build social capital (or reputation or goodwill or karma&#8230;) at the organizational level.  <em>Whuffie</em> is the term coined by writer Cory Doctorow in one of his novels to represent a kind of currency, derived from reputation, good deeds, and favorable public opinion.  In his novel, whuffie permits the individual to enjoy a higher standard of living depending on how much whuffie they have.</p>
<p>Hunt takes the basic concept and uses it in the real world.  She also extends it to businesses as a concept for them to use as a means to build up goodwill with customers, members of the communities they participate in, and the general public.  If done right, the book suggests, whuffie can help drive business growth.</p>
<h3>The strengths:</h3>
<p>Tara writes in a warm, conversational style.  She manages to work in her personal experiences without being boastful, merely presenting them as living examples of the concepts that she&#8217;s writing about.</p>
<p>The book intermingles both whuffie and community management, which provides the bridge to the enterprise being able to accumulate and use whuffie.  There are a number of examples of companies doing things to build whuffie/goodwill from the very beginning, as well as companies like Dell that weathered a storm of negative opinion and used social media tools to help win back the confidence and trust of its customers.</p>
<p>The table which gives examples of how to build (and lose) whuffie is a practical tool, as is The Entrepreneur&#8217;s Whuffie Checklist.</p>
<h3>The areas for improvement:</h3>
<p>One thing that I think would have served this book well was to reference Seth Godin&#8217;s <a href="http://www.amazon.com/gp/product/1591843170?ie=UTF8&amp;tag=broadcbrain-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591843170">The Purple Cow</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=broadcbrain-20&amp;l=as2&amp;o=1&amp;a=1591843170" border="0" alt="" width="1" height="1" /> (which I highly recommend if you are into marketing, spreading new ideas, and generally trying to do amazing things) and his concept of &#8220;remarkable&#8221; in the section where Tara writes about being &#8220;notable&#8221;.  To me it&#8217;s the same thing and I think it would have been a good idea to acknowledge where Seth Godin had already gone with this concept.</p>
<p>Another thing is that I found that the book rambled a little bit, bouncing back and forth between personal whuffie building and community building.  It felt like the book was charting a path between two similar but ultimately different subjects.  I still see whuffie as something individuals, not businesses, accumulate.</p>
<h3>Other points of interest:</h3>
<p>I particularly enjoyed the anecdotes about Moleskine, Threadless, and Ma.gnolia.</p>
<p><strong>Verdict (out of 10)</strong>: 8 (recommended; some good ideas to help companies to grow a heart and a soul)</p>
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<p><em>My methodology for book reviews and affiliate links: I’ll provide an Amazon.com affiliate link (or other related affiliate link) for content if I think it’s worth buying and reading. If I don’t, I won’t provide an affiliate link. The affiliate link helps fund my content creation activities.</em></p>
<p><em>If you would like me to review YOUR eBook, book, or other content, please send me an E-Mail at markdykeman@gmail.com to get instructions on how to send your book or content to me. You’ll get my honest opinion about your book, either publically or privately.</em></p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2010/01/06/start-2010-better-work/" title="How to start 2010 by doing better work">How to start 2010 by doing better work</a></li><li><a href="http://broadcasting-brain.com/2010/02/05/speedlinking-february-5-2010/" title="Speedlinking &#8211; February 5 2010">Speedlinking &#8211; February 5 2010</a></li><li><a href="http://broadcasting-brain.com/2010/02/04/book-review-business-relationships-that-last-ed-wallace/" title="Book Review &#8211; Business Relationships That Last &#8211; Ed Wallace">Book Review &#8211; Business Relationships That Last &#8211; Ed Wallace</a></li><li><a href="http://broadcasting-brain.com/2009/12/30/book-review-dan-zarrella-the-social-media-marketing-book/" title="Book Review &#8211; Dan Zarrella &#8211; The Social Media Marketing Book">Book Review &#8211; Dan Zarrella &#8211; The Social Media Marketing Book</a></li><li><a href="http://broadcasting-brain.com/2009/12/26/merry-christmas-muffled-behind-a-stack-of-books/" title="Merry Christmas (muffled behind a stack of books)">Merry Christmas (muffled behind a stack of books)</a></li></ul><div class="feedflare">
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		<item>
		<title>Inside baseball or what the hell does that mean?</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/UvZuKXxNiOk/</link>
		<comments>http://broadcasting-brain.com/2010/01/27/inside-baseball-confuses/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 12:17:00 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[full court press]]></category>
		<category><![CDATA[inside baseball]]></category>
		<category><![CDATA[jargon]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1898</guid>
		<description><![CDATA[Sometimes clarifying metaphors or terms just add more confusion.
I remember the first time that I heard the term full court press in a business context.  I&#8217;m not a basketball fan, so I hadn&#8217;t heard it used before.  In the context of the E-Mail in which I discovered the term, I deduced that this was a [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F27%2Finside-baseball-confuses%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F27%2Finside-baseball-confuses%2F" height="61" width="51" /></a></div><p>Sometimes clarifying metaphors or terms just add more confusion.</p>
<p>I remember the first time that I heard the term <a href="http://en.wikipedia.org/wiki/Full_court_press">full court press</a> in a business context.  I&#8217;m not a basketball fan, so I hadn&#8217;t heard it used before.  In the context of the E-Mail in which I discovered the term, I deduced that this was a metaphor for sustained effort to achieve a business objective.</p>
<p>Obviously somewhere in my education I had forgotten to brush up on  (let alone play) sports as a means of business communication.  Every industry or even business function develops its own shorthand and constructs acronyms at a speed that multiplying rabbits would envy.  Businesses model themselves after the military or competitive sports teams, so it&#8217;s natural that terminology carries over from one realm to another.</p>
<p>One sport that I do (or did, haven&#8217;t followed it for awhile) know something about is baseball.  (Aside:  I don&#8217;t know much about hockey, though.  I worry that the government will revoke my passport and transfer my citizenship to some other country, but so far they haven&#8217;t.  After all, Canadians have the hockey gene, right?)  I know a bunch of terms about plays, statistics, tactics, and so on.</p>
<p>When I started to see the term <em>inside baseball</em> being used a lot by some people on Twitter (largely used by PR, communications, marketing and social media folks), it took me a little longer to pick up on what they meant by that.  I eventually did figure that out.  Inside baseball originally meant a kind of baseball strategy which focused on keeping the baseball in the infield (if the three bases and home plate of a baseball field form the shape of a diamond, then the infield is the area within that diamond shape) so that various players who had positions in the infield could collectively work together to prevent the other team from scoring runs.</p>
<p>But look at this:</p>
<p><strong>Inside baseball</strong> &#8211; a description of this metaphor from <a href="http://en.wikipedia.org/wiki/Inside_Baseball">Wikipedia</a>:</p>
<blockquote><p>The expression &#8220;inside baseball&#8221; is sometimes used as a metaphor for details or minutia of a subject so detailed that they generally are not well known by outsiders.</p></blockquote>
<p>You would conclude, then, that <em>inside baseball</em> is used when people catch themselves speaking in the jargon of their industries and need to use more generally known language to make their point to outsiders.  As in:</p>
<p>&#8220;Talking about conversions, PPC, whuffie are too inside baseball &#8211; we need to speak to the general public.&#8221;</p>
<p>I find this amusing, though, because a number of people will just use the term <em>inside baseball</em> and then not explain it.  Therefore, outsiders like me have to figure out what they really mean.</p>
<p>In an ironic twist of fate, the term <em>inside baseball</em> becomes, in fact, <strong>inside baseball</strong>.</p>
<p><em>Next up (someday) on </em><a href="http://broadcasting-brain.com"><em>Broadcasting Brain</em></a><em>:  <strong>moving the needle</strong>.  Is this a term used by:</em></p>
<ul>
<li><em>dentists</em></li>
<li><em>race car drivers</em></li>
<li><em>social media marketers</em></li>
<li><em>heroin addicts</em></li>
<li><em>audio engineers</em></li>
<li><em>or accupuncturists?</em></li>
</ul>
<p><em>Don&#8217;t touch that dial!</em></p>
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		<item>
		<title>Maybe Every Thought Aggregates</title>
		<link>http://feedproxy.google.com/~r/BroadcastingBrain/~3/qd7kbW6iPjk/</link>
		<comments>http://broadcasting-brain.com/2010/01/26/maybe-every-thought-aggregates/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 12:15:44 +0000</pubDate>
		<dc:creator>markdykeman</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[meta]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://broadcasting-brain.com/?p=1893</guid>
		<description><![CDATA[In business terms, taking stock means to perform a count of your onhand physical inventory to make sure nothing&#8217;s lost, ruined, or stolen.  It&#8217;s all about keeping the (financial) books balanced.  The mental equivalent of taking stock is to examine your thoughts and feelings about anything and everything to gain clarity, perspective, and an ability [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F26%2Fmaybe-every-thought-aggregates%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbroadcasting-brain.com%2F2010%2F01%2F26%2Fmaybe-every-thought-aggregates%2F" height="61" width="51" /></a></div><p>In business terms, taking stock means to perform a count of your onhand physical inventory to make sure nothing&#8217;s lost, ruined, or stolen.  It&#8217;s all about keeping the (financial) books balanced.  The mental equivalent of taking stock is to examine your thoughts and feelings about anything and everything to gain clarity, perspective, and an ability to refocus.  Hence, I&#8217;m taking stock with this post.</p>
<p><a href="http://modite.com/blog/2010/01/19/bloggers-are-not-writers/">This post on writing</a> (arguing that most bloggers really aren&#8217;t writers) has stuck in my mind like the linkbait that it probably was (as per <a href="http://www.jonathanfields.com/blog/playing-writer-god-with-bloggers/">Jonathan Fields&#8217;s assessment of the post</a>).  On the one hand, many bloggers are not fiction writers (or maybe they are, especially the ones that are scraping content or putting together content solely for the purpose of selling ads).  On the other hand, some bloggers are great essayists, analysts, journal writers, and entertainers.</p>
<p>I care a bit less about skill than I do about the ability to tell good stories that ring of authenticity and feeling.  I admire people who are willing to put their egos and feelings on the line to tell the world about important things, even if they&#8217;re only important to the writer.  I love it when people dig deep into a subject to find the gold.  <a href="http://ianmrountree.com/blog/deconstructing-social-media-the-nuclear-option/">I especially dig people who engage with their communities and the people that they read about</a>.</p>
<p>I am also fascinated by the idea of timeless, enduring writing.  I&#8217;m not convinced that it has to be the product of hours of hard, sweaty, nervewracking work that requires five edits and a legal team to help it see the light of day.  Nor do I think that spewing your surface thoughts onto a screen is the key to enduring prose, either.</p>
<p>I am getting tired of formula, though.  I use it from time to time:  carefully constructed headlines, gripping opening statements, categories, tags, keywords, images, headings, subheadings, etc. to make sure that your content is scannable and easily understood when getting fleeting glances of your iPhone screen as you dash madly to catch your bus or taxi on the way to work.  After all, <a href="http://www.justinkownacki.com/2010/01/25/the-relevance-economy/">attention is scarce and we want to focus on relevant content</a> with as little effort as possible.  <a href="http://broadcasting-brain.com/2010/01/20/why-social-media-is-losing-its-mojo/">In a world where we can go numb from exposure to so many choices</a> of opinion, content, and topic, we&#8217;ve got to make it easy, right?  Formula provides the road signs, familiar positioning, and fits within existing patterns of perception and cognition and allows the content to slide in with minimal friction.</p>
<p>And then it occurs to me that I don&#8217;t like some of my favorite blogs as much as I used to.  Part of the reason is that they&#8217;re mature publications in maturing niches, so it can be hard to bring forth new and interesting content.  There&#8217;s more of a focus on the quantity of content that&#8217;s being produced, of bringing in new voices, of starting to focus more on products and services.</p>
<p>You know what I miss?  I miss some of the thoughtful analysis, deconstruction, and hypothesizing that I was seeing in some of these blogs a couple of years ago (I wrote about some of these kinds of posts <a href="http://broadcasting-brain.com/2008/03/08/alex-iskold-writes-about-the-end-of-paper-and-i-comment/">here</a> (about paper) and <a href="http://broadcasting-brain.com/2007/12/11/blogging-on-the-cusp-of-microbloggings-surge/">here</a> (about the rise of microblogging) .  I miss the feeling that I felt when some of the stuff I was reading about was new to me and it opened my mind to new possibilities.  Maybe these more meaty posts are out there elsewhere, waiting to be discovered.</p>
<p>If only I manage to retrain my own attention span to watch for them and actually read them through.</p>
<p>Maybe I need to start writing more of them myself.</p>
<p style="text-align: center;">#   #   #</p>
<p>Somewhere between the lands of business oriented blogging (ultimate goal to sell products and services, although not directly at times); news or journalism (just the facts, man); and personal journaling, I think there&#8217;s a realm of debate, exchange of knowledge and ideas that makes us all smarter, more thoughtful, and hopefully generous enough to share without trying to wring every last unit of money out of it.</p>
<p>That&#8217;s where I&#8217;ve built my treehouse, where I survey the world, and from where I share my thoughts here at <strong>Broadcasting Brain</strong>.  I don&#8217;t have many answers, but I do have lots of questions.  And, of course, you&#8217;re always welcome to visit.</p>
<p><em>What do you think?  Has the larger social media sphere (including blogs, of course) lost something during the past couple of years?  Or am I digitally myopic?</em></p>
<h2  class="related_post_title">Other posts that you might enjoy reading:</h2><ul class="related_post"><li><a href="http://broadcasting-brain.com/2008/08/29/essential-broadcasting-replaces-popular-posts/" title="Essential Broadcasting replaces Popular Posts">Essential Broadcasting replaces Popular Posts</a></li><li><a href="http://broadcasting-brain.com/2009/11/19/how-to-deserve-audience-revisited/" title="How to deserve an audience &#8211; revisited">How to deserve an audience &#8211; revisited</a></li><li><a href="http://broadcasting-brain.com/2009/10/24/blogosphere-public-opinion/" title="The blogosphere is as real as the public in public opinion">The blogosphere is as real as the public in public opinion</a></li><li><a href="http://broadcasting-brain.com/2009/09/09/instruction-manuals-flowery-prose/" title="The continuum between instruction manuals and flowery prose">The continuum between instruction manuals and flowery prose</a></li><li><a href="http://broadcasting-brain.com/2009/06/25/implications-digital-legacy/" title="Are you ready for your digital legacy?">Are you ready for your digital legacy?</a></li></ul><div class="feedflare">
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