Brogan & Partners Convergence Marketing

Making shade.

Ellyn — Fri, 25 May 2012 17:41:48 +0000

Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on and on.

But my cousin, Elizabeth—who’s sprucing up her new house in Atlanta—called the other day with a happy decorating tale.

It’s also an example of some great marketing to women.

9 insights to consider before developing a social media strategy for your hospital.

Lauren — Tue, 22 May 2012 13:15:01 +0000

We are always trying to think of ways that our healthcare clients can successfully tap into social media in order to help them reach their marketing goals. And with an industry that is slow to adapt to leveraging social, it’s hard to convince them that it’s imperative to participate (especially when there isn’t much research or good samples to reference that support the fact that it is worth the investment of time and money).

Lowe's knows women.

Maureen — Mon, 21 May 2012 20:34:46 +0000

As I embarked on my first do-it-yourself project of the summer I came to a crossroads – which store do I buy my paint and sandpaper from, Lowe’s or Home Depot?

Three unique brand page examples on Pinterest.

Kristin — Thu, 17 May 2012 15:00:00 +0000

Our big trip to The Big Easy.

Jo Lynn — Wed, 16 May 2012 15:00:00 +0000

Every year, Brogan & Partners and Ignite Social Media go on an annual Mystery Trip. The tradition began in 1995 as a perk to create a happy work environment and as a bonding experience among employees. The first Mystery Trip was Chicago and the agency traveled by bus, shared beds and kept it simple. Since then, the trips have evolved and become a little more sophisticated.

Bring Facebook shopping with you.

Maureen — Mon, 14 May 2012 19:27:43 +0000

I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what most women want while shopping - a reassurance that they are making the right decision.

10 tips for students looking to get a job in an advertising creative department.

Laurie — Thu, 10 May 2012 13:00:00 +0000

You’d think in an era of social networking, it would be easier to find a job. But I meet young people all the time struggling to find where they fit in and how to get their foot in the door. And I remember those days at the University of Notre Dame, when I decided I wanted to be a copywriter, searching through the Agency Red Book, trying to get internships, mailing clever things to agencies to get their attention. So here are 10 helpful tips that I have to pass on to aspiring agency creatives.

Innovative healthcare marketing example #12.

Julia — Wed, 09 May 2012 11:00:00 +0000

Target does it again with The Shops.

Ellyn — Wed, 02 May 2012 14:21:31 +0000

You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marketing to women. I just can’t ignore it.

The changing face of Point-of-Purchase.

Julie — Thu, 26 Apr 2012 19:23:38 +0000

When I take my five-year-old to the local mall, he immediately starts begging to see the “pictures that move.” This technology, in which an image is projected onto the mall floor and changes as a user touches, jumps, or steps on it (imagine bubbles popping or butterflies flying away), has captivated a future shopper and given him a reward for joining mom at the mall.