Blog

Sending API-Triggered Messages without Automated Message Rules

Damian Trzebunia — Wed, 22 Feb 2012 14:49:19 +0000

Since Automated Message Rules are only included with the Workflow Automation Module, we’ve received a few queries about what that means for those of you who have Automated Message Rules in place for the sole purpose of sending API-triggered messages.

Gain Relevance with Segments... Made Easy

Damian Trzebunia — Tue, 21 Feb 2012 21:21:03 +0000

In our last few posts, we’ve been exploring specific Bronto features that help retailers and commerce-focused companies drive more revenue.

Today’s topic is segmentation, which involves splitting your email list into groups, where each group has shared characteristics. You can then tailor your campaigns to each group. This is a proven way to increase relevance, deliver more value via email and boost revenue.

So here’s the What, Where, When, Why and How behind segmentation in Bronto.

WHAT’s cool about segments in Bronto?

Always Be Converting: The ABCs of A/B Split Testing

Damian Trzebunia — Tue, 07 Feb 2012 22:25:52 +0000

Continuing with the theme of specific features in Bronto designed to help online retailers and commerce-oriented businesses drive more revenue, today’s topic is A/B split testing.

To change things up a bit, let’s do this post FAQ-style—as in, here are the ABCs of what you need to know about A/B split testing in Bronto.

What is A/B split testing?

Spice Up Your Transactional Emails with Product Recommendations

Damian Trzebunia — Wed, 01 Feb 2012 21:01:51 +0000

Last week I mentioned Bronto’s focus on retailers and commerce-driven companies, our mission being to help you drive more revenue through the shopping cart. Many of the features in Bronto bear witness to this mission, as do our integrations.

Let’s take a brief look at our integrations with product recommendation engines MyBuys and Baynote.

Bronto and Omniture: Optimize Your Campaigns with Actionable Web Analytics

Damian Trzebunia — Thu, 26 Jan 2012 18:17:34 +0000

One of the characteristics that sets Bronto apart from other email service providers is our focus on retail and commerce-driven businesses. Our mission is simple: To help you drive more revenue through the shopping cart.

Throughout the coming weeks, I will publish a series of posts highlighting some of the key features of the Bronto Marketing Platform that relate specifically to retail and e-commerce (in no particular order).

Bronto API Best Practices: Preparing for the Unexpected

Andrew Kanes — Thu, 22 Dec 2011 16:04:33 +0000

If you’re using the Bronto API, it’s always a good idea to prepare for scheduled maintenance, heavy load times or even connectivity issues. Otherwise, you could receive a variety of errors, including Server Unavailable or Connection Reset.

Regardless of the reason or the error returned, you should plan for the unexpected.

Create High-Impact Campaigns with the Bronto API

Damian Trzebunia — Wed, 21 Dec 2011 16:20:33 +0000

If you’re using an e-commerce engine to power your online store, you already know a good deal about your buyers and customers. You know something about their buying behaviors and preferences, and you have their purchase history.

This insight can help you create contact segments that drive highly targeted email and cross-channel campaigns in Bronto. The question is how best to use this data in your campaigns without having to move it into Bronto? Enter the Bronto API.

Think of the Bronto API as a bridge between your e-commerce data and your marketing campaigns.

90-Second Guide to Bronto Automation

Damian Trzebunia — Thu, 17 Nov 2011 21:47:51 +0000

Automation is one of the pillars of the Bronto Marketing Platform, and it’s an area that is seeing a lot of innovation, and some change as well. Here's a quick guide to help you make the most of the automation features in Bronto.

Currently, there are three levels of automation available in Bronto. Here’s a snapshot of each, followed by some guidance on when to use which type.

Introducing BrontoCommunity: New Product Community Website!

Damian Trzebunia — Mon, 14 Nov 2011 20:59:36 +0000

If you log into the Bronto application on a regular basis, you have probably noticed the login graphic that points to our new BrontoCommunity website.

BrontoCommunity unifies several of our product-related sites to form one resource center and product community where you, our customers, can find product content and insight, and where you can engage with us around the product.

Using the Bronto API with Workflow Automation for Maximum Flexibility

Damian Trzebunia — Thu, 10 Nov 2011 18:30:09 +0000

Those of you who use Workflow Automation, that snazzy drag-and-drop canvas for visually architecting campaign workflows, know that there is a set of triggers we give you in the Workflow Toolbar to initiate your workflows.