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<channel>
	<title>Brookston Beer Bulletin</title>
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	<link>https://brookstonbeerbulletin.com</link>
	<description>Jay R. Brooks on Beer</description>
	<lastBuildDate>Tue, 09 Jun 2026 17:04:22 +0000</lastBuildDate>
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	<title>Brookston Beer Bulletin</title>
	<link>https://brookstonbeerbulletin.com</link>
	<width>32</width>
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</image> 
	<item>
		<title>Historic Beer Birthday: Pedro Rodenbach</title>
		<link>https://brookstonbeerbulletin.com/historic-beer-birthday-pedro-rodenbach/</link>
					<comments>https://brookstonbeerbulletin.com/historic-beer-birthday-pedro-rodenbach/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 05:07:00 +0000</pubDate>
				<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Belgium]]></category>
		<category><![CDATA[History]]></category>
		<guid isPermaLink="false">http://brookstonbeerbulletin.com/?p=35834</guid>

					<description><![CDATA[Today is the birthday of Pedro Rodenbach (June 8, 1794-January 20, 1848). He was a military officer and fought in the Battle of Waterloo. When he left the army in 1818, he married a brewer&#8217;s daughter, Regina Wauters, who was from Mechelen in Belgium. After Pedro&#8217;s father died, he and his brothers, Alexander, Ferdinand and [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="64" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5648.png" alt="" class="wp-image-97783"/></figure>



<p> Today is the birthday of Pedro Rodenbach (June 8, 1794-January 20, 1848). He was a military officer and fought in the Battle of Waterloo. When he left the army in 1818, he married a brewer&#8217;s daughter, Regina Wauters, who was from Mechelen in Belgium. After Pedro&#8217;s father died, he and his brothers, Alexander, Ferdinand and Constantijn, bought a brewery in Roeselare. When their agreed-upon partnership ended after fifteen years, Pedro and Regina bought them out. It was originally called Brasserie et Malterie Saint-Georges, but later became known as <a href="http://palm.be/en/rodenbach">Brouwerij Rodenbach</a>.</p>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://c1.staticflickr.com/5/4248/35180160635_e67631a178_b.jpg" alt="Pedro_Rodenbach_001"/></figure>
</div>


<p></p>



<p>This is a translation of his Dutch <a href="https://nl.wikipedia.org/wiki/Pedro_Rodenbach">Wikipedia</a> page:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>Pedro Rodenbach was the youngest brother of Alexander and Constantin Rodenbach. Like his older brothers Ferdinand Constantin and he enlisted in the French army. He joined there in February 1811 as a volunteer the Imperial Guard. He made the disastrous Russian campaign note (1812), and was second lieutenant in the 14th regiment of cuirassiers under in March 1813 Colonel About that last action came during the Battle of Leipzig (1813). Back in Belgium, he joined as a lieutenant (Belgian) carabineers, which were integrated into the Dutch army and battled in the Battle of Waterloo (1815).</p>



<p>Rodenbach took in 1818 resigned from the army. He married that year in Mechelen Regina Wauters, a rich brewer&#8217;s daughter. After the death of his father in 1820 he began working with his brothers Alexander and Ferdinand and his sister a company which included a distillery and a brewery.</p>



<p>In preparation for the Belgian revolution made by Pedro name to King William I to hand over a petition in June 1829, drawn up by his brother Alexander, the release of Louis de Potter and other political prisoners. At the outbreak of the revolution he was in the front row, he founded the &#8220;Reunion Central&#8221;, a revolutionary club including Rogier, Chazal and Ducpétiaux. He took charge of a company of volunteers, and drove at the September day gallop to Lille to the exiled Louis de Potter back to Brussels to accompany.</p>



<p>Pedro Rodenbach joined the new Belgian army as a colonel and was tasked to organize the 1st regiment of hunters on horseback. From August 1831 to February 1839 he was the military commander instead of Brussels.</p>



<p>In 1836 he bought the fortune of his wife Regina, his brothers share in the joint venture over. It was renamed Brasserie et Malterie Saint-Georges, later known as Brouwerij Rodenbach. However, he continued to live in Brussels, after his discharge from active military service in June 1839, and the effective management of the company was owned by his wife in Roeselare.</p>
</blockquote>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://c1.staticflickr.com/5/4246/35180157795_724b51c4d3_b.jpg" alt="rodenbgeschonder"/></figure>
</div>


<p></p>



<p>And this is the history currently on the brewery website:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>The Rodenbachs moved from Andernach am Rhein to Roeselare in West Flanders. The Rodenbach line boasted numerous military men, poets, writers, brewers and entrepreneurs, as well as pragmatic revolutionaries and politicians.</p>



<p>Pedro Rodenbach took part in Napoleon’s Russian campaign and was instrumental in the Belgian revolution in 1830, which led to an independent Belgium. Three Rodenbachs were members of the constitutional congress when Belgium was founded. Constantijn Rodenbach was the author of the “Brabançonne”, the Belgian national anthem.</p>



<p>In 1836, Pedro Rodenbach, together with his entrepreneurial wife Regina Wauters, founded the brewery. However, it is Eugène Rodenbach whom RODENBACH has to thank for its unique quality and masterful character. Not only did he study the vinification of beer, but also optimised the maturation process in oak casks, or “foeders” (maturation casks). The world-renowned cask halls with their 294 oak casks, some of which are 150 years old, are protected as part of the industrial heritage of the Flemish Community.</p>
</blockquote>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img fetchpriority="high" decoding="async" width="564" height="786" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-3039.png" alt="" class="wp-image-91204" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-3039.png 564w, https://brookstonbeerbulletin.com/wp-content/uploads/image-3039-215x300.png 215w" sizes="(max-width: 564px) 100vw, 564px" /></figure>
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		<item>
		<title>Beer Saints: St. Medard of Noyon</title>
		<link>https://brookstonbeerbulletin.com/beer-saints-st-medard-of-noyon/</link>
					<comments>https://brookstonbeerbulletin.com/beer-saints-st-medard-of-noyon/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 04:21:00 +0000</pubDate>
				<category><![CDATA[Beers]]></category>
		<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Related Pleasures]]></category>
		<category><![CDATA[beer saints]]></category>
		<category><![CDATA[Religion & Beer]]></category>
		<guid isPermaLink="false">http://brookstonbeerbulletin.com/?p=43884</guid>

					<description><![CDATA[Today is the feast day of St. Medard of Noyon, who was also known as St. Medardus (c. 456–545). &#8220;He was the Bishop of Noyon. He moved the seat of the diocese from Vermand to Noviomagus Veromanduorum (modern Noyon) in northern France. Medardus was one of the most honored bishops of his time, often depicted [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="57" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5647.png" alt="" class="wp-image-97779"/></figure>



<p>Today is the feast day of St. Medard of Noyon, who was also known as St. Medardus (c. 456–545). &#8220;He was the Bishop of Noyon. He moved the seat of the diocese from Vermand to Noviomagus Veromanduorum (modern Noyon) in northern France. Medardus was one of the most honored bishops of his time, often depicted laughing, with his mouth wide open, and therefore he was invoked against toothache.&#8221; He is also the patron of brewers, as well as vineyards and good harvests. &#8220;He is sometimes depicted with a giant eagle hovering over his head to shelter him from rain, while others around him got wet (reputedly this occurred while he was a child.) This led to his association with control over the weather.&#8221;</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter"><img decoding="async" src="https://s.calendarr.com/upload/datas/sa/in/saint-medard-bb.jpg" alt=""/></figure>
</div>


<p>This account is from <a href="https://catholicsaints.info/saints-of-the-day-medard-of-noyon/">CatholicSaints.Info</a>:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>Born c.470 in Salency, Picardy, France; died c.558. Born of a Frankish noble father and a Gallo-Roman mother, Saint Medard was educated at Saint-Quentin. He is also the brother of Saint Gildard, archbishop of Rouen. At 33, he was ordained to the priesthood and became so successful as a missioner that he was chosen to succeed Bishop Alomer in 530 in the see of Vermandois. Medard may have been consecrated by Saint Remigius of Rheims.</p>



<p>According to an unreliable tradition, Medard moved his see from Saint-Quentin to Noyon after a raid by the Huns, then united it with the diocese of Tournai. Allegedly Noyon and Tournai remained under one bishop for 500 years.</p>



<p>Medard is known to have given the veil to Queen Saint Radegund. He is credited with the institution of the old local custom of Rosiere. Each year where his feast is celebrated, the young girl who has been judged the most exemplary in the district is escorted by 12 boys and 12 girls to the church, where she is crowned with roses and given a gift of money (Benedictines, White).</p>



<p>In art, an eagle shelters Saint Medard from the rain, a reference to the legend that this happened when he was a child (Roeder). This may explain the origins of the superstition that if it rains on his feast day, the next 40 days will be wet; if the weather is good, the next 40 will be fine as well (White). He might also be portrayed with two horses at his feet, leaving footprints on stone, or holding a citadel (Roeder). In Medieval art, Medard may be laughing with his mouth wide open (le ris de Saint Medard), and for this reason he is invoked against toothache (White).</p>



<p>Saint Medard is the patron of brewers, peasants, prisoners (Roeder), corn harvests, and vintage (White). He is invoked on behalf of idiots and lunatics, as well as for fruitfulness, both in child-bearing and in the fields, for rains and vineyards, and against bad weather and toothache (Roeder).</p>
</blockquote>


<div class="wp-block-image is-style-default">
<figure class="aligncenter"><img decoding="async" src="https://1.bp.blogspot.com/-FA4nUJnW_io/Uecr8eq29FI/AAAAAAAAC4Q/dAw4d-DGIbg/s1600/Columbanus+with+beer.jpg" alt=""/></figure>
</div>


<p>Why exactly he&#8217;s a patron of brewers or vineyards or good harvests is not very clear, and I can find no satisfactory answer. The only logical assumption may have to do with association with rain, but that&#8217;s admittedly a bit of a stretch.</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/3326/4614608456_2f615cde0c_o.jpg" alt=""/><figcaption class="wp-element-caption">Central part of a triptych from St. Catherine Chapel by unknown artist (circa 16th century)</figcaption></figure>
</div>


<p>There&#8217;s also a <a href="https://www.brasserie-saint-medard.fr/">Brasserie Saint Médard</a> in France that was founded in 2015 that uses the saint in their logo and on their beer bottles.</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="596" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-14-1024x596.png" alt="" class="wp-image-43885" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-14-1024x596.png 1024w, https://brookstonbeerbulletin.com/wp-content/uploads/image-14-300x175.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-14-768x447.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-14.png 1210w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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			</item>
		<item>
		<title>Historic Beer Birthday: Johann George Moerlein</title>
		<link>https://brookstonbeerbulletin.com/historic-beer-birthday-johann-george-moerlein/</link>
					<comments>https://brookstonbeerbulletin.com/historic-beer-birthday-johann-george-moerlein/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 00:45:00 +0000</pubDate>
				<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Ohio]]></category>
		<category><![CDATA[Travel]]></category>
		<guid isPermaLink="false">http://brookstonbeerbulletin.com/?p=42342</guid>

					<description><![CDATA[Today is the birthday of Johann George Moerlein, who went by &#8220;George&#8221; (June 8, 1852-August 31, 1891). He was the son of Christian Moerlein, who founded the&#160;Christian Moerlein Brewery&#160;in 1853, when his son was one year old. He later joined the firm and was the vice-president at the time of his untimely death at 39. [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="71" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5646.png" alt="" class="wp-image-97777"/></figure>



<p>Today is the birthday of Johann George Moerlein, who went by &#8220;George&#8221; (June 8, 1852-August 31, 1891). He was the son of <a href="https://brookstonbeerbulletin.com/historic-beer-birthday-christian-moerlein/">Christian Moerlein</a>, who founded the&nbsp;<a href="https://en.wikipedia.org/wiki/Christian_Moerlein_Brewing_Co.">Christian Moerlein Brewery</a>&nbsp;in 1853, when his son was one year old. He later joined the firm and was the vice-president at the time of his untimely death at 39.</p>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/65535/49984915148_cd9d44dc5c_b.jpg" alt=""/></figure>
</div>


<p></p>



<p>And while he was obviously involved in the family business for all of his life, he&#8217;s perhaps more well-known for something else.</p>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://farm2.staticflickr.com/1558/24314408079_05ea65fed3_z.jpg" alt="Christian-Moerlein-Beer1890"/></figure>
</div>


<p></p>



<p>In 1884, he &#8220;got the idea to take a trip around the world. Ten days later he was on his way to traveling a total distance of 35,194 miles by railroad and steamer. Throughout his trip, Moerlein wrote letters documenting his journey which were published in the local papers, The Commercial Gazette and the Volksblatt. The Krebs Lithographing Company of Cincinnati created 110 color illustrations, chosen from a collection of over 800 original pictures gathered during Moerlein&#8217;s travels. In 1886 George Moerlein&#8217;s &#8220;A Trip Around the World&#8221; was published.&#8221;</p>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/65535/49984915168_a6c5abf6f2_b.jpg" alt=""/><figcaption class="wp-element-caption">George Moerlein (seated) in India.</figcaption></figure>
</div>


<p>While having little to with their brewery, the book is still fascinating. Here&#8217;s a few more of the illustrations from it:</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="396" height="500" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5645.png" alt="" class="wp-image-97776" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5645.png 396w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5645-238x300.png 238w" sizes="(max-width: 396px) 100vw, 396px" /></figure>
</div>


<p></p>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/65535/49985916926_3d3c829d2b_b.jpg" alt=""/><figcaption class="wp-element-caption">Singapore.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/65535/49985916996_84bdd5e6ce_b.jpg" alt=""/><figcaption class="wp-element-caption">Constantinople.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/65535/49986173112_a8435c6a29_b.jpg" alt=""/><figcaption class="wp-element-caption">Japan.</figcaption></figure>
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		<item>
		<title>Beer Birthday: Van Havig</title>
		<link>https://brookstonbeerbulletin.com/beer-birthday-van-havig/</link>
					<comments>https://brookstonbeerbulletin.com/beer-birthday-van-havig/?noamp=mobile#comments</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 22:56:00 +0000</pubDate>
				<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Oregon]]></category>
		<category><![CDATA[Portland]]></category>
		<guid isPermaLink="false">http://brookstonbeerbulletin.com/?p=22303</guid>

					<description><![CDATA[Today is the 56th birthday of Van Havig, co-founder and master brewer at Gigantic Brewing in Portland, Oregon. Van used to be the brewer at Rock Bottom in Portland, but left shortly after the merger between Rock Bottom and Gordon Biersch, when some offhand remarks got him the boot. That&#8217;s when I first became aware [&#8230;]]]></description>
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<figure class="wp-block-image size-full"><img decoding="async" width="148" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5643.png" alt="" class="wp-image-97771"/></figure>



<p class="has-text-align-left">Today is the 56th birthday of Van Havig, co-founder and master brewer at <a href="http://giganticbrewing.com/">Gigantic Brewing</a> in Portland, Oregon. Van used to be the brewer at Rock Bottom in Portland, but left shortly after the merger between Rock Bottom and Gordon Biersch, when some offhand remarks got him the boot. That&#8217;s when I first became aware of met Van, when he brewed a beer called <em>Ned Flanders</em> for <a href="https://brookstonbeerbulletin.com/vans-ned-flanders/">OBF</a>, a Flanders red that was aged in five different kinds of barrels and then was blended back together. And this was back in 2006, long before sour beers became trendy. I remember enjoying the beer near the line for it and overhearing someone complaining about the beer, saying to a friend that it didn&#8217;t taste right and that something was wrong with it. Laughing to myself, that persuaded me it was a very bold choice of a beer to make for the festival, as there was clearly nothing else like it at OBF that year. I spent a morning with Van, Ben Love and John Harris, from Ecliptic Brewing, during OBF a few years ago as they brewed a collaboration together, which afforded me an opportunity to discover what a thoughtful, philosophical brewer Van is, and what a pleasure he is to share a beer with. Join me in wishing Van a very happy birthday.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="657" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-3038-1024x657.png" alt="" class="wp-image-91200" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-3038-1024x657.png 1024w, https://brookstonbeerbulletin.com/wp-content/uploads/image-3038-300x193.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-3038-768x493.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-3038-1536x986.png 1536w, https://brookstonbeerbulletin.com/wp-content/uploads/image-3038-2048x1314.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Van and me the day after Firestone Walker Invitational Beer Festival last weekend.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://live.staticflickr.com/65535/52962330124_037535bdc9_b.jpg" alt=""/><figcaption class="wp-element-caption">Van and me at the Firestone Walker Invitational last year.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-1047.png" alt=""/><figcaption class="wp-element-caption">During a collaboration brew at Gigantic a few years ago during OBF, with John Harris (from <a href="http://eclipticbrewing.com/">Ecliptic Brewing</a>) and Gigantic&#8217;s Van and Ben Love.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="380" height="285" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5644.png" alt="" class="wp-image-97773" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5644.png 380w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5644-300x225.png 300w" sizes="(max-width: 380px) 100vw, 380px" /><figcaption class="wp-element-caption">Van, back in his Rock Bottom days, circa 2006.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="https://farm6.staticflickr.com/5529/12014976245_a54bb277b3.jpg" alt="DSCN2386"/><figcaption class="wp-element-caption"> Van in the Gigantic brewery.</figcaption></figure>
</div>


<p></p>



<p class="has-text-align-center"></p>
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		<item>
		<title>Beer In Ads #5262: Absolutely Pure Daufer&#8217;s Celebrated Bock Beer</title>
		<link>https://brookstonbeerbulletin.com/beer-in-ads-5262-absolutely-pure-daufers-celebrated-bock-beer/</link>
					<comments>https://brookstonbeerbulletin.com/beer-in-ads-5262-absolutely-pure-daufers-celebrated-bock-beer/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 06:31:00 +0000</pubDate>
				<category><![CDATA[Art & Beer]]></category>
		<category><![CDATA[Beers]]></category>
		<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bock]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<guid isPermaLink="false">https://brookstonbeerbulletin.com/?p=97768</guid>

					<description><![CDATA[Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="50" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2889.png" alt="" class="wp-image-90737"/></figure>



<p>Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. &#8220;The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced &#8216;Einbeck&#8217; as &#8216;ein Bock&#8217; (a billy goat), and thus the beer became known as &#8216;Bock.&#8217; A goat often appears on bottle labels.&#8221; And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I&#8217;m going to post two a day for a few months.</p>



<p class="has-text-align-left">Sunday’s ad is for Daufer&#8217;s Celebrated Bock Beer, which was published on June 7, 1897. This ad was for <a href="https://commons.wikimedia.org/wiki/Category:Daeufers_Brewery">Daufer &amp; Co.</a>, which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. It’s curious that it’s available “Saturday and Monday,” meaning not on Sunday, until you realize that at the time in Pennsylvania they had <a href="https://en.wikipedia.org/wiki/Blue_law">Blue Laws</a>, which prohibited the sale of alcohol on Sundays. They were still in place when I was growing up in Pennsylvania, before moving to California in 1985. This ad ran in the <a href="https://www.thestar.com/"></a><a href="https://www.newspapers.com/paper/the-allentown-leader/3147/">Allentown Leader,</a> also of Allentown, Pennsylvania.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="446" height="1024" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-446x1024.png" alt="" class="wp-image-97769" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-446x1024.png 446w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-131x300.png 131w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-768x1764.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-669x1536.png 669w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-892x2048.png 892w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5642-scaled.png 1114w" sizes="(max-width: 446px) 100vw, 446px" /></figure>
</div>]]></content:encoded>
					
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		<title>Beer &#038; Whiskey Birthday: John Hansell</title>
		<link>https://brookstonbeerbulletin.com/beer-birthday-john-hansell/</link>
					<comments>https://brookstonbeerbulletin.com/beer-birthday-john-hansell/?noamp=mobile#comments</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 01:06:00 +0000</pubDate>
				<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Craft Spirits]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<guid isPermaLink="false">http://brookston.beerzine.com/?p=9723</guid>

					<description><![CDATA[Today is the 66th birthday of John Hansell, who is the creator and publisher of Malt Advocate, the whisky magazine in America, which also puts on WhiskyFest in several cities, including San Francisco. In 2010, he sold the magazine to M. SHanken, who rebranded it as Whiskey Advocate. John&#8217;s a terrific person I don&#8217;t see [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="75" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5639.png" alt="" class="wp-image-97762"/></figure>



<p>Today is the 66th birthday of John Hansell, who is the creator and publisher of <a href="https://whiskyadvocate.com/">Malt Advocate</a>, <em>the</em> whisky magazine in America, which also puts on WhiskyFest in several cities, including San Francisco. In 2010, he sold the magazine to M. SHanken, who rebranded it as <a href="https://whiskyadvocate.com/">Whiskey Advocate</a>. John&#8217;s a terrific person I don&#8217;t see nearly often enough, and sadly, not for many years. Join me in wishing John a very happy birthday.</p>


<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="http://farm4.static.flickr.com/3367/3667476052_2e45d3158f_o.jpg" alt="beerbistro-03"/><figcaption class="wp-element-caption"> John with All About Beer&#8217;s Julie Johnson at the beer bistro in Toronto.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="460" height="345" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5640.png" alt="" class="wp-image-97764" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5640.png 460w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5640-300x225.png 300w" sizes="(max-width: 460px) 100vw, 460px" /><figcaption class="wp-element-caption">John and Lew Bryson.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="460" height="345" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5641.png" alt="" class="wp-image-97765" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5641.png 460w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5641-300x225.png 300w" sizes="(max-width: 460px) 100vw, 460px" /><figcaption class="wp-element-caption">Toasting Stephen &amp; Maggie Beaumont&#8217;s wedding, with Tom Peters, from Monk&#8217;s Cafe, and Stephen Beaumont.</figcaption></figure>
</div>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" src="http://farm3.static.flickr.com/2582/5810596787_11473809da.jpg" alt="Amy-and-me-2"/><figcaption class="wp-element-caption"> John in a publicity shot with his wife Amy.</figcaption></figure>
</div>]]></content:encoded>
					
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		<title>Historic Beer Birthday: Charles Voegtle</title>
		<link>https://brookstonbeerbulletin.com/historic-beer-birthday-charles-voegtle/</link>
					<comments>https://brookstonbeerbulletin.com/historic-beer-birthday-charles-voegtle/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Sun, 07 Jun 2026 18:20:00 +0000</pubDate>
				<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Illinois]]></category>
		<guid isPermaLink="false">https://brookstonbeerbulletin.com/?p=97754</guid>

					<description><![CDATA[Today is the birthday of Charles Voegtle (June 7, 1841-September 27, 1914). He was born in Rothwell, Germany, and emigrated to the U.S. just as the Civil War was ending, in 1865, initially settling in Illinois. He started work in a brewery there and was promoted to foreman after five years. In 1869, he married [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="51" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5634.png" alt="" class="wp-image-97755"/></figure>



<p>Today is the birthday of Charles Voegtle (June 7, 1841-September 27, 1914). He was born in Rothwell, Germany, and emigrated to the U.S. just as the Civil War was ending, in 1865, initially settling in Illinois. He started work in a brewery there and was promoted to foreman after five years. In 1869, he married Johanna Weisenhorn, herself a German immigrant who arrived through New Orleans in 1857 with her family and also settled in Adams County, Illinois. </p>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="393" height="600" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5638.png" alt="" class="wp-image-97760" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5638.png 393w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5638-197x300.png 197w" sizes="(max-width: 393px) 100vw, 393px" /><figcaption class="wp-element-caption">Johanna Weisenhorn and Charles Voegtle.</figcaption></figure>
</div>


<p>The couple later moved to Boulder, Colorado, where Voegtle would co-found the <a href="https://www.taverntrove.com/crystal-springs-brewing-ice-co-of-boulder-colorado-usa-br-5909.html">Crystal Springs Brewing &amp; Ice Co.</a> with his brother-in-law, Frank Sales Weisenhorn in 1875.</p>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="565" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5637-1024x565.png" alt="" class="wp-image-97759" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5637-1024x565.png 1024w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5637-300x166.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5637-768x424.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5637.png 1504w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">The Crystal Springs Brewing &amp; Ice Co. sometime between 1879-1907.</figcaption></figure>
</div>


<p>Here&#8217;s Tavern Trove picks up the story:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>Voegtle&#8217;s brother-in-law, Frank Sales Weisenhorn, was the son of a well-to-do farmer and saloon operator.&nbsp; In 1873,&nbsp;Franks&#8217;s younger brother August&nbsp;moved&nbsp;his family and business out to&nbsp;Montana, where he quickly found success making wagons for miners who had plenty of gold and nothing to purchase.&nbsp;</p>



<p>Frank decided he might&nbsp;try his own luck in a boomtown,&nbsp;and in 1876 he persuaded his brother-in-law&nbsp;Charles Voegtle to pack up their families and move&nbsp;west to Boulder, Colorado.&nbsp; There they purchased&nbsp;the Crystal Springs Brewery from&nbsp;Keller &amp; Zuelfehofer.&nbsp; Frank&#8217;s father had likely provided the funding, and Charles provided the skill, as the firm was christened with Frank&#8217;s name first, &#8220;Weisenhorn &amp; Voegtle.&#8221;&nbsp;&nbsp;Their brewhouse was situated on the picturesque Boulder Creek, near where the Boulder County Library is today.&nbsp; The creek was both&nbsp;the source of the water used&nbsp;to cool the brewing beer and the source of the gold that fed the quickly growing town.</p>



<p>Weisenhorn and Voegtle ran the brewery as partners for eleven years, after which Voegtle sold his partnership to Weisenhorn.  At age 45, Voegtle retired from the rough and tumble occupation of a brewer in a mining town. He, Johanna, and their children moved away from the rowdy brewhouse to a then-rural plot of land under the shadow of the Flatirons.  There they grew flowers and sold fruit. </p>



<p></p>
</blockquote>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="900" height="600" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5635.png" alt="" class="wp-image-97757" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5635.png 900w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5635-300x200.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5635-768x512.png 768w" sizes="(max-width: 900px) 100vw, 900px" /><figcaption class="wp-element-caption">Sketch of the old Crystal Springs Brewing property by Joseph Bevier Sturtevant.</figcaption></figure>
</div>


<p>After Voegtle left the brewery, it went through several different owners and configurations of owners before closing for good due to prohibition in 1911. He died September 27th, 1917, at the age of 76 years.</p>



<p></p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="900" height="600" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5636.png" alt="" class="wp-image-97758" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5636.png 900w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5636-300x200.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5636-768x512.png 768w" sizes="(max-width: 900px) 100vw, 900px" /><figcaption class="wp-element-caption">A Crystal Springs Brewing Ice Wagon in 1901.</figcaption></figure>
</div>]]></content:encoded>
					
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		<title>Beer In Ads #5261: Bockbier Aus Der Actienbrauerei Basel</title>
		<link>https://brookstonbeerbulletin.com/beer-in-ads-5261-bockbier-aus-der-actienbrauerei-basel/</link>
					<comments>https://brookstonbeerbulletin.com/beer-in-ads-5261-bockbier-aus-der-actienbrauerei-basel/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Sun, 07 Jun 2026 06:30:21 +0000</pubDate>
				<category><![CDATA[Art & Beer]]></category>
		<category><![CDATA[Beers]]></category>
		<category><![CDATA[Breweries]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bock]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Switzerland]]></category>
		<guid isPermaLink="false">https://brookstonbeerbulletin.com/?p=97751</guid>

					<description><![CDATA[Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img decoding="async" width="50" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2889.png" alt="" class="wp-image-90737"/></figure>



<p>Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. &#8220;The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced &#8216;Einbeck&#8217; as &#8216;ein Bock&#8217; (a billy goat), and thus the beer became known as &#8216;Bock.&#8217; A goat often appears on bottle labels.&#8221; And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I&#8217;m going to post two a day for a few months.</p>



<p class="has-text-align-left">Saturday’s work is for &#8220;Bockbier aus der Actienbrauerei Basel&#8221; created around 1915. It was created for the Actienbrauerei Basel, which was founded in Basel, Switzerland in 1883. This poster was done by the Swiss commercial artist Rudolf Urech.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="651" height="1024" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-5633-651x1024.png" alt="" class="wp-image-97752" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-5633-651x1024.png 651w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5633-191x300.png 191w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5633-768x1207.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5633-977x1536.png 977w, https://brookstonbeerbulletin.com/wp-content/uploads/image-5633.png 1145w" sizes="(max-width: 651px) 100vw, 651px" /></figure>
</div>]]></content:encoded>
					
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		<item>
		<title>Historic Beer Birthday: Ernest G.W. Woerz</title>
		<link>https://brookstonbeerbulletin.com/historic-beer-birthday-ernest-g-w-woerz/</link>
					<comments>https://brookstonbeerbulletin.com/historic-beer-birthday-ernest-g-w-woerz/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Sat, 06 Jun 2026 23:35:00 +0000</pubDate>
				<category><![CDATA[Birthdays]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[New York]]></category>
		<guid isPermaLink="false">https://brookstonbeerbulletin.com/?p=88863</guid>

					<description><![CDATA[Today is the birthday of Ernest Gottlieb Wilhelm Woerz (June 6, 1834-May 9, 1916). He was born in Stuttgart, Stadtkreis Stuttgart, Baden-Württemberg, Germany, but emigrated to the U.S. as a young man and immediately started working in the brewing business, spending a dozen years at the Yuengling Brewery before becoming brewmaster at New York City&#8217;s [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full is-style-default"><img decoding="async" width="83" height="50" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2321.png" alt="" class="wp-image-88865"/></figure>



<p>Today is the birthday of Ernest Gottlieb Wilhelm Woerz (June 6, 1834-May 9, 1916). He was born in Stuttgart, Stadtkreis Stuttgart, Baden-Württemberg, Germany, but emigrated to the U.S. as a young man and immediately started working in the brewing business, spending a dozen years at the Yuengling Brewery before becoming brewmaster at New York City&#8217;s Beadleston &amp; Price Empire Brewery in 1865.</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full"><img decoding="async" width="355" height="500" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2320.png" alt="" class="wp-image-88864" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2320.png 355w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2320-213x300.png 213w" sizes="(max-width: 355px) 100vw, 355px" /></figure>
</div>


<p>In New York City, the Empire Brewery traded under that name after being founded in 1846, but the business name shifted with changing ownership structures. Woerz became part owner in 1865, when he became brewmaster (and later vice-president and treasurer), it was renamed the Beadleston, Price &amp; G. W. Woerz, Empire Brewery, and in 1877 the name changed again to the <a href="https://historicbeerbottlesnyc.com/beadleston-woerz-empire-brewery/">Beadleston &amp; Woerz Empire Brewery</a> with his sole partner <a href="https://brookstonbeerbulletin.com/historic-beer-birthday-ebenezer-beadleston/">Ebenezer Beadleston</a>, which it remained until shortly after his death, when it closed for good due to prohibition in 1920. </p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="591" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2322-1024x591.png" alt="" class="wp-image-88866" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2322-1024x591.png 1024w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2322-300x173.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2322-768x443.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2322.png 1390w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<p>Here&#8217;s his short obituary from the New York Times:</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-large"><img decoding="async" width="588" height="1024" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2323-588x1024.png" alt="" class="wp-image-88867" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2323-588x1024.png 588w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2323-172x300.png 172w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2323-768x1337.png 768w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2323.png 819w" sizes="(max-width: 588px) 100vw, 588px" /></figure>
</div>

<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full"><img decoding="async" width="800" height="775" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2324.png" alt="" class="wp-image-88868" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2324.png 800w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2324-300x291.png 300w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2324-768x744.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure>
</div>


<p>And here&#8217;s another obituary:</p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full"><img decoding="async" width="462" height="250" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2325.png" alt="" class="wp-image-88869" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2325.png 462w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2325-300x162.png 300w" sizes="(max-width: 462px) 100vw, 462px" /></figure>
</div>

<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full"><img decoding="async" width="400" height="231" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2326.png" alt="" class="wp-image-88870" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2326.png 400w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2326-300x173.png 300w" sizes="(max-width: 400px) 100vw, 400px" /></figure>
</div>

<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full"><img decoding="async" width="609" height="793" src="https://brookstonbeerbulletin.com/wp-content/uploads/image-2327.png" alt="" class="wp-image-88871" srcset="https://brookstonbeerbulletin.com/wp-content/uploads/image-2327.png 609w, https://brookstonbeerbulletin.com/wp-content/uploads/image-2327-230x300.png 230w" sizes="(max-width: 609px) 100vw, 609px" /></figure>
</div>]]></content:encoded>
					
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		<item>
		<title>Beer In Ads #5260: It&#8217;s Beer Weather</title>
		<link>https://brookstonbeerbulletin.com/beer-in-ads-5260-its-beer-weather/</link>
					<comments>https://brookstonbeerbulletin.com/beer-in-ads-5260-its-beer-weather/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Jay Brooks]]></dc:creator>
		<pubDate>Sat, 06 Jun 2026 06:23:00 +0000</pubDate>
				<category><![CDATA[Art & Beer]]></category>
		<category><![CDATA[Beers]]></category>
		<category><![CDATA[Just For Fun]]></category>
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					<description><![CDATA[Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have [&#8230;]]]></description>
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<p>Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. &#8220;The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced &#8216;Einbeck&#8217; as &#8216;ein Bock&#8217; (a billy goat), and thus the beer became known as &#8216;Bock.&#8217; A goat often appears on bottle labels.&#8221; And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I&#8217;m going to post two a day for a few months.</p>



<p class="has-text-align-left">Friday’s ad is for an unspecified Wisconsin Bock Beer, which was published on June 5, 1942. This ad was for the Washington Tavern on Washington Ave., probably in Racine, Wisconsin. This ad ran in <a href="https://journaltimes.com/">Racine Journal Times</a>, also of Racine, Wisconsin. </p>


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