Jacob Leinenkugel and his family, though I’m not sure, it seems likely that Mathias is the tall boy standing next to his seated father.

This biography is from Chippewa Falls History:

Mathias “Matt” Jacob Leinenkugel was the oldest of the children born to Jacob Leinenkugel. He was born April 16th, 1866. He grew up in Chippewa Falls with the rest of the Leinenkugel family. In 1889, he married Kathryn M. Watzl. Kathryn was born in 1868 in Montpelier, Wisconsin to John and Maria Watzl. Growing up around the brewery, naturally Mathias started working there. He started work there as a salesman from 1900 to 1907. In 1907, he was promoted to President of the Jacob Leinenkugel Brewery. He stayed in this position until his death on June 3rd, 1927.

Outside of the brewery, Mathias had a great family life with his wife and children. They lived at 821 North Bridge Street here in Chippewa Falls, Wisconsin. In 1890, they had their first child, Josephine Katherine Theresa. She was born December 6th, 1890. She would go on to be married twice, and have three children. Her first marriage was to Joseph (John) Black on April 16th, 1912. They were married in Chippewa Falls and remained there after their marriage. Unfortunately, John passed away in 1932 (John Black Dies).

After John’s passing, Josephine re-married on February 15th, 1941 to Thomas Gibbons. They spent the rest of their years together in Minnesota, as Gibbons was Ramsey County Sheriff until the mid-50’s.

This is his obituary from Find-a-Grave:

Mathias Jacob Leinenkugel was born the oldest child of Jacob Mathias Leinenkugel and Josephine Imhoff (Imhof on her death card which was all in German). He was born 16 April 1866 in Sauk City, Sauk Co, Wis.

In 1867 his parents came to Chippewa Falls and his father Jacob, trained by his father Mathias in the brewery trade, began a brewery.

Mathias worked in the brewery as a salesman and in the 1880’s met Kathryn M Watzl who was living in Chippewa Falls. They married at St. Charles Borromeo Catholic Church in Chippewa Falls, Wis on 18 June 1889.

Mathias was eventually president of the Jacob Leinenkugel Brewery in Chippewa Falls. They lived at 821 N Bridge St.

Mathias and Kathryn had 3 children: Josephine Catherine Theresa Leinenkugel, Jacob Mathias Leinenkugel, and Karl J (became Carl) Leinenkugel.

Mathias was ill a couple years with pulmonary tuberculosis and died in Chippewa Falls, Chippewa Co, WI on 3 June 1926 at age 60 years 1 month and 17 days of age. His death was recorded in Vol 21 page 34 of the Chippewa Co Court House records.

The brewery around 1930.

And this fuller history is from the website Chippewa Falls History:

When people hear the name Leinenkugel, most would think of the beer or maybe even Chippewa Falls, Wisconsin. As the owner of Colette’s Tavern says, “Some people get hysterical when they find out I have it. The beer’s got some kind of charm.” Most, however, do not think of the rich and interesting history that has gone into the Jacob Leinenkugel Brewing Company. Most of this history comes from its origins and how over five generations, the business has kept within the Leinenkugel family. To properly tell the history of this family, we must start at the beginning with Jacob Mathias Leinenkugel himself. Jacob Leinenkugel was born May 22nd, 1842 in Prussia to Matthias and Maria Leinenkugel. Jacob and his entire family arrived in New York on August 2nd, 1845. They had taken a ship, the American, from Amsterdam to New York, New York. Jacob Leinenkugel was three at the time of this trip. The Leinenkugel family settled in Prairie du Sac, Wisconsin and stayed there to raise their children. In 1865, Jacob Leinenkugel married Josephine Imhoff in Sauk City, Wisconsin. Two years later, Jacob, Josephine and their son, Mathias, all moved to Chippewa Falls when Jacob started the Spring Brewery, now known as the Jacob Leinenkugel Brewing Company.

The brewery was constructed in 1867 on property along the Duncan Creek which Jacob had purchased from Hiram Allen. Jacob Leinenkugel established the Spring Brewery with John Miller. In their first year alone, they “…delivered 400 barrels…with a small cart pulled by a horse named Kate.” Originally, the Brewery only had two teams of horses, which meant they could deliver kegs of beer up to ten miles outside of Chippewa Falls. “During the early years, Jacob Leinenkugel drove the wagon himself.” The Spring Brewery was named as such because it was built near the Big Eddy Springs in Chippewa Falls. These springs “…poured nonacidic, non-alkaline water that the brewery uses without treatment to this day.” The Spring Brewery soon became the Jacob Leinenkugel Spring Brewery Company when John Miller sold his share in 1883.

It is said that “Jacob Leinenkugel…was more than a brewer of Leinenkugel’s beer. Described as a noble, magnanimous man and a generous contributor to Notre Dame Church, he served two years as mayor.” Indeed, Jacob Leinenkugel was more than just a brewer. He also had a rich family life. He had five children with his first wife, Josephine. The oldest, Mathias “Matt” Jacob was born in 1866. Their oldest daughter, Rose, was born in 1867. Their next oldest son, William, was born in 1870. Susan, the second oldest daughter, was born nine months later in 1870. And finally, they had one child who was born in 1873 but sadly passed away as an infant. Josephine Leinenkugel passed away in 1890, at the age of 44. A few years later, Jacob Leinenkugel re-married in 1892. He married Anna Wilson and had two children. Della, the oldest, was born in 1894 and Edward was born in 1896.

Leinenkugel’s fermenting tanks in 1897.

Today is the birthday of Emil Schandein (April 15, 1840-July 22, 1888). He was born in Bavaria, Germany, but emigrated to America when he was sixteen, in 1856. Arriving first in New York, he moved shortly thereafter to Philadelphia, and moved around quite a bit, until finally settling in Milwaukee, Wisconsin in 1866 where he joined the Philip Best & Co. brewery staff. That same year he married Best’s daughter Lisette, and her father sold the remaining half of the business to her husband, making Frederick Pabst president, and Schandein vice-president. Schandein was a director of the brewery from 1873-1888. When he passed away in 1888, Lisette was elected vice-president.

This is the Google translation of Emil’s German Wikipedia page:

Schandein was born in 1840 in Obermoschel . His parents were the royal tax and community beneficiary Joseph Wilhelm Schandein (1800-1862) and Louisa Schandein (b. Barth). His uncle was the historian Ludwig Schandein.

At the age of 16 he emigrated to the USA and settled in Philadelphia . After working in different cities, he moved to Watertown, Wisconsin, in 1863. There he married Elizabetha “Lisette” Best, a daughter of the breeder owner Phillip Best.

Together with his brother-in-law Frederick Pabst, he bought shares in his Philip Best Brewing Company and from 1873 until his death took the post of vice-president.

In addition to his work for the brewery, Schandein was one of the founders and first president of the German Society of Milwaukee. He was also director of the Northwestern Life Insurance Company, the Second Ward Savings Bank and President of the Milwaukee Brewers Association.

Emil Schandein died in 1888 during a stay in Germany. He is buried at the Forest Home Cemetery in Milwaukee.

Only after his death was in 1889, the Saddle Your Mansion, a villa in the German Renaissance style, on the 24th and Grand Avenue (now Wisconsin Avenue) in Milwaukee completed. The Milwaukee County Emergency Hospital was built in 1929 on the site of the building.

His widow, Lisette Schandein, assumed his post as vice president after his death until 1894. She died in 1905 during a stay in Germany.

Shandein bequeathed part of his estate to the Kaiserslauter Kreisrealschule and to the Pfälzisches Gewerbemuseum. The Schandeinstrasse in Kaiserslautern is named after him. The Schandeinstrasse in Speyer, however, is named after his uncle Ludwig.

This Phillip Best Brewing Co. stock certificate, from 1873, is signed by then-president Emil Schandein.

This is from the “National Cyclopaedia of American Biography, Vol. III,” published in 1891:

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Camden Bock Beer, which was published on April 15, 1937. This ad was for the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in The Evening Courier-Post, of Camden, New Jersey. 

This short biography is from “The Book of Chicagoans: A Biographical Dictionary of Leading Living Men of the City of Chicago, edited by Albert Nelson Marquis, published in 1911:

Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned the Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

Considering his prominent role in the USBA, surprisingly there isn’t much information I could find about him, apart from this obituary from 100 Years of Brewing:

Here’s a biography of him from Find-a-Grave:

Brewer. His August Krug Brewery was the foundation that became the giant Joseph Schlitz Brewing Co. in Milwaukee, Wisconsin. Born Georg August Krug in Miltenberg, Bavaria, Germany, he came to the USA about 1848, established a restaurant in Kilbourntown (now central Milwaukee), Wisconsin and added a small brewery in 1849 which, limited by lack of refrigeration to brewing in cooler months, produced about 150 barrels the first year. In 1850, his father, Georg Krug, came to visit, surviving a shipwreck on the way. The father managed to save himself, Krug’s eight-year-old nephew August Uihlein and $800 in gold. The gold was used to expand the brewery and hire four people, including Joseph Schlitz as bookkeeper. Krug, who is credited with building Kilawukee’s first underground brewer’s vault tunneled into the hill to provide the consistent cool temperatures essential to brewing and storage, died seven years after his brewery produced its first barrel of beer. The bookkeeper, Schlitz, acquired both his brewery and then his widow after Krug died in 1856. The brewery’s market share increased steadily, and sales doubled when Schlitz entered the Chicago market immediately after the Chicago Fire in 1871. Schlitz was lost at sea in 1875, after which Krug’s four nephews began the Uihlein dynasty that was to run the company during its long history. In the 1960s, Schlitz was the second-largest brewer in the world; during the 1970s it was troubled by indictments for improper marketing, by insufficient advertising and by public resentment over a change in the brewing recipe; finally a 1981 strike lead to the closure of their Milwaukee plant although it was still the USA’s third-largest brewer when purchased by the Stroh Brewery Company of Detroit (now part of Pabst Brewing Co.) in 1982.

This portion of the brewery’s history from Immigrant Entrepreneurship is entitled “Political Revolution, Emigration, and Establishing a Regional Player in Brewing: August Krug and Joseph Schlitz” and is the early section that includes Krug’s contributions:

At the beginning was the German revolution of 1848. Georg August Krug (born April 15, 1815 in Miltenberg, grand duchy of Hesse-Darmstadt; died: December 30, 1856 in Milwaukee, WI) was born the son of Georg Anton Krug (1785–1860) and Anna Marie Ludwig (1784–1864), who owned the brewery “Zum Weißen Löwen,” the predecessor of today’s Faust brewery, in Miltenberg. This was a small and contested town at the River Main, which belonged until 1803 to the Electorate of Mayence (Mainz), became part of the grand duchy of Baden in 1806, was transferred to the grand duchy of Hesse-Darmstadt in 1810, and finally became part of the Kingdom of Bavaria in 1816. Georg August Krug worked in the family business but also became a member of a group of revolutionists surrounding a local doctor and farmer, Jakob Nöthig, who later emigrated to the U.S. after he was accused of being a ringleader (Rädelsführerei) of a local band of political agitators and other offenses against the Bavarian authorities. Krug and his father were among the petitioners in Miltenberg on March 8, 1848 who demanded liberal reforms. On the following day Miltenberg was shaken by protests and turmoil, and Bavarian armed forces reestablished order. Facing official prosecution, the younger Krug became part of the first wave of politically-motivated emigration. He arrived in the United States in May 1848, where he used only his second name and where he was naturalized on December 15, 1854.

In Milwaukee, at that time a preferred destination for the 48ers, August Krug established, probably with his savings, a saloon and restaurant on 4th and Chestnut Streets. Far from Bavaria, he still managed to receive additional support from his family. First, his fiancée Anna Maria Wiesmann Hartig arrived from Miltenberg (Oct. 9, 1819–Jan. 20, 1887) and they eventually married—likely in 1849. She was the daughter of Michael Wiesmann and Christina Schlohr, both from Miltenberg. Her presence allowed an expansion of his business activities. While Anna Maria Krug managed the restaurant, August Krug started a small brewing business at a nearby building at 420 Chestnut Street in 1849. Second, his father Georg Anton Krug arrived in the United States on October 25, 1850, accompanied by his grandson, 8-year-old August Uihlein. Such visits were not without risk: the visitors travelled on the Helena Sloman, the first German steamship on the transatlantic route. It encountered distress at sea on November 28, 1850 and sunk. Nine people were killed, but the vast majority of the crew and the passengers, in total 175 persons, were rescued by the American ship Devonshire. Georg Anton Krug lost a Bavarian beer pump, which went down with the wreckage, but he rescued $800 in gold (or $23,000 in 2010 dollars). This capital was invested into the brewery of his son and used to hire three additional employees, including a bookkeeper named Joseph Schlitz.

August Krug became a respected citizen. In 1850, his real estate property was valued at $1,600 ($46,100 in 2010 dollars). His household consisted of five people: himself and his wife Anna Maria, two brewery workers (both from Bavaria), and a young 18-year-old women, probably a servant. Krug was apparently a respected voice in his neighborhood, as his name was invoked in a newspaper advertisement for a local fireproof tile maker. He could afford to visit Germany in 1855, where he was able to meet with his relatives again.

By the mid-1850s, Krug already saw himself as a competitor for preeminence with other German immigrant brewers in Milwaukee in particular the Best family and Miltenberg-born Valentin Blatz (1826–1894). However, he was injured in an accident late in 1856, when he tumbled down a hatchway, and passed away several days later. The value of the eleven lots of real estate he owned was estimated at $20,050 ($532,000 in 2010 dollars). There were a total of $15,296.76 in claims and demands against the estate, including $276.50 owed to bookkeeper Joseph Schlitz (in 2010 dollars, equivalent to roughly $406,000 and $7,330, respectively).

Today is the birthday of William Cullen (April 15, 1710-February 5, 1790). He “was a Scottish physician, chemist and agriculturalist, and one of the most important professors at the Edinburgh Medical School, during its hay-day as the leading center of medical education in the English-speaking world.

Cullen was also a central figure in the Scottish Enlightenment. He was David Hume’s physician and friend, and on intimate terms with Adam Smith, Lord Kames (with whom he discussed theoretical and practical aspects of husbandry), Joseph Black, John Millar, and Adam Ferguson, among others.

He was President of the Royal College of Physicians and Surgeons of Glasgow (1746–47), President of the Royal College of Physicians of Edinburgh (1773–1775) and First Physician to the King in Scotland (1773–1790). He was also, incidentally, one of the prime movers in obtaining a royal charter for the Philosophical Society of Edinburgh, resulting in the formation of the Royal Society of Edinburgh in 1783.”

Cullen extended the subject of chemistry beyond medicine by connecting it to many “arts” including agriculture, bleaching, brewing, mining, and the manufacture of vinegar and alkalies. In brewing, it was the very important need for cooling using artificial refrigeration where William Cullen at the University of Glasgow in 1748 made his impact, making advances crucial to the development of refrigeration for the brewing industry when he began studying the cooling effects of liquids evaporating in a vacuum, the process by which we cool foods today. He even demonstrated artificial refrigeration for the first time in 1748.

In the Brussels Journal, in a multi-part history of beer, Cullen’s contributions are acknowledged and explained:

The principle of vacuum refrigerators is based on the fact that water in a sealed container can be made to boil if the pressure is reduced (the “boiling point” of 100 degrees Celsius refers to the situation when the external pressure equals one atmosphere; water can be made to boil at lower temperatures on a mountain top). The heat necessary for evaporation is taken from the water itself. Reducing the pressure further lowers the temperature until freezing-point is reached and ice is formed. The Scottish scholar and chemist William Cullen (1710-1790) gave one of the first documented public demonstrations of artificial refrigeration, and the United States inventor Oliver Evans (1755-1819) designed, but did not build, a refrigeration machine which ran on vapor in 1805. I. Hornsey writes in his history of beer and brewing:

“The earliest machine of this type was constructed in 1755, by Dr William Cullen, who produced the vacuum necessary purely by means of a pump. Then, in 1810, Sir John Leslie combined a vessel containing a strong sulphuric acid solution along with the air pump, the acid acting as an absorbent for water vapour in the air. This principle was taken up and elaborated upon by E.C. Carré, who in 1860 invented a machine that used ammonia as the volatile liquid instead of water….The first compression machine was manufactured by John Hague in 1834, from designs by the inventor, Jacob Perkins, who took out the original patents, and recommended that ether was used as the volatile agent. Although Hague’s machine can be regarded as the archetype for all ‘modern’ refrigerators, it never really got past the development stage, and it was left to the Australian, James Harrison, of Geelong, Victoria, to finalise the practicalities and produce a working version, which he did in 1856. By 1859, Harrison’s equipment was being manufactured commercially in New South Wales, and the first of them (which used ether as the refrigerating agent) came to Britain in 1861.”

Although the first inventor of a practical refrigerator was Oliver Evans in 1805, Cullen invented the process in 1748 which allowed the technology to be further developed. After his public demonstration of the refrigeration effects of evaporative cooling, he described the phenomenon in “Of the Cold Produced by Evaporating Fluids and of Some Other Means of Producing Cold” (Essays and Observations, Physical and Literary, vol. 2 [1756]).

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for O’Keefe’s Bock Beer, which was published on April 14, 1908. This one was for the O’Keefe Brewery of Toronto, Ontario, which had its start in 1862 when Eugene O’Keefe and partners bought the Hannath & Hart Brewery. A couple of years later, after one partner passed away, O’Keefe took control and renamed it O’Keefe and Company in 1864. This ad ran in The Globe and Mail, of Canada. 

Today is the birthday of George Schmitt (April 14, 1869-July 31, 1898). There’s very little about him that I could find, though I suspect the fact that he died when he was only 29 might have something to do with that. He was trained as a brewer at his father’s brewery, worked at a malt house, and became the manager of Schmitt & Schwanenfluegel Brewery, which was in New York City, near Central Park at 1065 Avenue A, between 56th & 57th.

This short obituary was printed in the American Brewers’ Review:

The brewery was originally known as the Henry Elias Brewery, who founded it near 15th Street & Broadway in 1855. Elias, in 1865, partnered with George Schmitt, this George’s father, and became known as Henry Elias & George Schmitt Brewery, a.k.a. the Central Park Brewery (and was readdressed to 1065 Avenue A, between 56th & 57th). In 1868, Schmitt partnered with Christian Koehne to keep it going and it became the Schmitt & Christian Koehne Brewery. Then in 1885, Koehne left and Louis Von Schwanenfluegel came to the business and it became known as Schmitt & Schwanenfluegel Brewery, which it remained until it closed in 1906. During that time it was also known as Consumers Park Brewing Co. and also Central Park Brewery.

According to 100 Years of Brewing, the chronology is slightly different:

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Bowler Brothers’ Bock Beer, which was published on April 14, 1914. This one was for the Bowler Brothers Brewing Co. of Worcester, Massachusetts, which was founded in 1883, but a few years after prohibition was repealed it went by the Brockert Brewing Co. until 1945 when it changed its name agin to the Worcester Brewing Co., which it remained for twenty years until it closed for good in 1965. This ad ran in The Record Journal, of Meriden, Massachusetts.