Brown Lures Fishing Blog

Flappin Devil Sale

2012-02-21T00:00:00-06:00

It's paddle tail season here at Brown Lures, and we're kicking it off with big savings on all Flappin Devils. If you haven't thrown one of our Flappin Devils yet you're missing out. It really is the easiest to use lure we have ever made - just cast and let the tail kick back and forth while you retrieve. You can bump, twitch, roll or whatever you want with it just so long as you keep it in the water. We originally made this lure for targeting redfish and sightcasting in shallow water but it has been producing some great speckled trout action lately, like our friend Tino shows here on Facebook. The best part - they are on sale for $3.99 per 6-pack!That's 27% off, just because we like you and want you to catch big trout like these. This deal is good for one week only on all in-stock Flappin Devil colors so be sure to grab them now. Grab them here - Catch fish and save some $$$ And of course you get one of our cool new decal stickers with every order. We want you to look good out...

Link Roundup - Matagorda Fishing and Facebook Friends

2012-02-19T00:00:00-06:00

A switch was flipped somewhere in the last few weeks, and the fishing has really turned on. All at once we've been getting great reports from customers, seeing a lot of great photos on Facebook and hearing great things from local fishing guides. Maybe it's a change in the weather or maybe it's just that time of the year, but the fish are definitely biting right now. Facebook FriendsIf you haven't already added us on Facebook you're missing out on some great photos.People have been sharing shots of their catch lately, and it looks like Plumtreuse Flappin' Devils have been the ticket for kayak angler Tino. Find us on Facebook to see more awesome photos like this. Matagorda ReportCaptain Hollis Forrester has been on the fish lately in Matagorda despite tough conditions and recently posted up two reports on 2coolfishing.com (http://jbo.bz/4h and here http://jbo.bz/4i). "Today the conditions were windy, and cold, but we managed to box some nice fat Trout, Reds, and even some...

New Decal Stickers

2012-02-01T00:00:00-06:00

We just cooked up some shiny new Brown Lures decal stickers for you. These will look great on your boat, truck, kayak or anywhere else you can think of... And the best part is they are free - every order comes with a sticker starting now. Get 'em while they last! Please leave us a comment below and let us know what you think of the stickers. Also, what else would you like to see?

Inventory Update and Academy Availability

2012-01-24T00:00:00-06:00

We're working hard here to get ready for the spring season and get all of those special colors you want in stock. We recently added a few more colors to our availability, like Pink Hologram with more to follow. There should be more colors added just about every week as we gear up. Also, we've gotten a lot of questions about the availability of our lures in Academy Sporting Goods lately. The short answer is that they don't carry much fishing inventory in the winter, and our sales were higher than expected so most stores are running low. They have started stocking up and we sent out shipments both last week and this morning to replenish. Within a couple of weeks I would imagine they will be well stocked. We have also had conversations with Academy about expanding our selection of both Devil Eyes and Flappin Devils, as well as adding the BMF (plus a few other nice surprises for you later). Look for the BMF and some other colors maybe later this spring.

The Brown Mullet Floater - Now Available

2011-08-09T01:00:00-05:00

I'm sure you are glad to see this one finally, especially if you've been following along with us on Facebook. The Brown Mullet Floater is not just our newest lure but also our biggest undertaking. I would bet that more blood, sweat and tears have gone into the developing this lure than all of our other fishing lures combined. It has a lot more "guts" to it than your average soft plastic lure, which is where all of the magic happens. The unique structure and balance makes the lure slowly sink or "suspend" in the water and moves like a wounded mullet. The net result of all that? Big trout find it irresistible... If you're like me and enjoy lists, here's a few of the highlights of this speckled trout magnet:Hinged tail section - This is where all of the action comes from. When you pop/twist/roll this lure it has some spectacular movementSlow sinking - The special foam insert makes the lure fall very slowly (or even float in some bay systems)Sturdy stainless steel backbone - You...

You talked and we listened - New shipping + better service

2011-08-08T01:00:00-05:00

Every year we try to tackle one big project that makes a huge improvement for our customers' experience. In the past we have expanded our selection, offered new products, increased their availability by getting them into Academy Sporting Goods, and made substantial quality improvements. This might be our most exciting move yet. We listen to your feedback all the time, and there is one thing that pops up the most - when you order Brown Lures you want them faster and you want to be able to track your order. Thanks to some awesome IT work plus a great partnership we are now able to offer this. We spent the last 6 months developing this online fulfillment system that integrates with a well-respected fulfillment and logistics company here in Houston so our orders go out faster and everything is tracked live. What does all of that mean for you?Faster Shipping - All orders go out in less than 2 business days (and usually within 24 hours) or we refund your shipping charges. We also have...

Boat Show Special

2011-01-04T01:00:00-06:00

It's that time of year again, and we're bringing back one of our popular specials from last year. We could setup a booth and haul all of that inventory around, for you to travel a long distance (plus pay for parking) or.... we could just pass the savings on to you. For the next 2 weeks we are offering free Priority Mail shipping on all orders placed through our website, regardless of size/items/quantity etc. No coupons or codes necessary. Just add whatever fishing lures you want to your basket and proceed to checkout. The shipping discount will be calculated for you (just make sure you select Priority Mail as your shipping option). We generally do enjoy the boat and fishing shows since it's a good opportunity to meet many of you, but we have some really cool (and time consuming) projects we are working on for you right now. Be on the lookout for a big change in the next few weeks that should vastly improve the service we offer you, and what might be our biggest product...

New colors for Trout and Redfish to fear

2010-11-29T01:00:00-06:00

We've been cooking up some special stuff for you guys lately, and this is the first batch that's ready to release. We have 4 new colors of Flappin Devil, all of which are completely new to our lineup. This is the first time we've released a special "Flappin Devil only" color instead of for the Devil Eye, but that paddle tail has really been working great lately. The new colors are:TX Roach - Our "Amber" color with a black airbrushed back, a popular request from the Redfish crowdCurtain Call - Many of you should recognize this old favorite, one of the hottest colors for the Laguna Madre and Big TroutSilver Mullet - This is going to be a really good mullet imitation, trust us. Lots of shine plus contrast.TX Chicken - My favorite, and it also got the most attention when we previewed on Facebook. This color pattern has worked for many different types of fishing lures, both soft and hard plastic. I'm not going to say too much more about these lures because I know there is already a...

The Big Sale Extended and other notes

2010-11-08T01:00:00-06:00

We're really having a lot of fun with this sale and the new website so we decided to keep it going for a while. In case you missed it, we are running our biggest discount ever on our fishing lures - just $4.00 per bag. There isn't a set cut off date for this yet, we may run it for another week or two. For those of you who have already placed an order with our new site: How was the ordering process? Did you use Google Checkout, and if so how did that go? When I tested it myself I thought that GCheckout was the simplest and cleanest online purchasing I've ever done, but that could just be me. Anyone gotten a chance to try out the new Flappin Devil colors (Chartreuse and Black) yet? Right now I'm shooting for some kayak field testing out here tomorrow as long as the weather stays nice.

The Really Big Sale

2010-10-25T01:00:00-05:00

We are about to close out our 5th year of business and wanted to thank you--by having our biggest sale ever. For the next week every bag of fishing lures is just $4, no matter what style or color. This is a great opportunity to stock up and save for winter and spring fishing, maybe even knock out some early Christmas gifts. We wouldn't be here if it wasn't for you all, so we really wanted to give you a great deal. We appreciate all of your support over the years, both through the good and tough times. It has been a very interesting ride... I think we have been very fortunate to have such a great customer base that has supported some healthy growth, plus a lot of fun along the way. We really do have one of the coolest jobs on the planet and a lot of that has to do with you.