Hostgator Review – Building Your Empire reviews Hostgator

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Hi, this is Chris from Buidling Your Empire, and I’m back with another resource review, this time for Hostgator.

What you are about to learn in this Hostgator review is why a good webhosting company is so vitally important, and what can happen if you have a bad hosting company. You’ll also learn why in my opinion Hostgator is the very best webhosting choice for you and your business.

But before we get into the specifics of Hostgator, I want to share a personal horror story with you that illustrates why having a good webhost is vital to your business.

We formerly used a popular hosting company that you’ve probably heard – I’m not going to tell you who it is to protect the innocent – or in this case, the guilty.

But a while back, we put together a massive internet marketing campaign. We designed special websites, spent a bunch of time driving traffic to these sites, and really just invested a ton of time and money in this big campaign.

Well, a couple of hours into the campaign, I fired up my analytics tracking system to see how things were going – and found that we had exactly ZERO hits registered on the websites. Not ONE, even with this massive volume of traffic we were driving.

Well, it turns out that our hosting company’s server crashed, and ALL of our websites were down, and had been since before we started this internet marketing campaign. And to make matters worse, the ONLY option we had to try to communicate with this hosting company was through email. We couldn’t call them or chat with them or anything else. And to make matters worse, it takes at least 24 hours for them to respond to you.

So there we were, with all this traffic ending up on 404 error webpages. All of our hard work and time and effort and money was WASTED, and there wasn’t a damn thing we could do about it. This wasn’t our first issue with this crappy hosting company – but it was the worst, and it was the straw that broke the camel’s back.

So long story short, we finally dumped that crappy hosting company that just cost a ton of time and money, and switched everything over to HostGator, and we haven’t looked back ever since.

What I really love about Hostgator, is that it meets all 5 criteria of an “excellent” webhosting company:

1. Reliability – We haven’t had a single problem with website downtime or crashing ever since we switched all of our sites over to Hostgator. Not once. And it’s now been a few years since we made the change. The reliability with Hostgator has been absolutely excellent – no problems at all.

2. Outstanding service – If you recall, I mentioned that with our old hosting company, we could only contact them through email – we couldn’t call them or IM them or contact them in any other way. Well, with Hostgator, you can call them directly, OR (even better) they have a great online chat option that is practically instant. I don’t know about you, but pretty much anytime I have the option for online chat, I always use it. I hate the telephone. But the only time I’ve ever really had to use it was for help with passwords and similar issues, and it’s been AWESOME, especially after our miserable experience before.

3. Unlimited EVERYTHING – Hostgator gives you unlimited bandwidth, unlimited storage, unlimited emails, and if you choose the right hosting option, unlimited domains. But you need to make sure that whatever hosting company you go with has Unlimited everything – you don’t want to find yourself in a situation where you run out of bandwidth mid month. Picture what your cell phone company does when you run out of minute mid-month, and then times that by a thousand – that’s what can happen if you don’t have unlimited bandwidth.

4. Uses C-Panel and has Fantastico – If you have any experience with building websites, then you know how great C-Panel is – there’s a reason why it’s the most popular control panel out there. And Fantastico is a MUST if you are using WordPress for your site, which ALL of you should be!

5. Inexpensive – you can get webhosting through Hostgator for just a few bucks a month! I’ve been using them for a few years now, and we pay peanuts every month to them for hosting on literally hundreds of websites, spread out over multiple domains. Their pricing is AWESOME. You will love it. It’s actually CHEAPER than our old hosting company.

And on top of all that, Hostgator even gives you a $100 credit for Google Adwords when you sign up – which is great if you plan on doing Pay Per Click marketing.

In a nut shell, that’s why we just love Hostgator, and why we recommend them to everyone. They have been an excellent hosting company for us, we have no complaints. Don’t get stuck bouncing back and forth between multiple hosting options. Pick Hostgator – which meets all 5 criteria of an excellent webhosting company – and then get back to more important matters, like running your business!

By clicking on this link right now you can claim a nice discounted rate from Hostgator, and also get a $100 Google Adwords credit.

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Do you believe in second chances?  I do. (And as you’re about to find out, there’s actually a strategic marketing strategy reason behind it)

I also believe in third chances too (but not fourth chances – but that’s a different story)

In fact, I’m such an advocate of second chances, that I recently bought a loaf of bread from an ex-con.

Why did I do it?

In today’s strategic marketing strategy lesson, I give you 3 answers to this question, and also why these answers are vitally important to your business’ strategic marketing plan.

Strategic Marketing Strategy: The Power Of A Fairytale

“I recently bought a loaf of bread from an ex-con.”

This might sound like a strange comment. First of all, why is the simple act of buying a loaf of bread worthy of remark?

And second…why would I buy a loaf of bread from someone who is a multi-felon, with convictions for drug use, drug trafficking, armed robbery, and assault on a police officer?

Well, before we get into that, let me just say that the bread was good. Damn good.  And I almost didn’t buy it.

But I did buy it. And here’s the reason why. Actually, here are the THREE reasons why – and also why the real reason I bought this bread – and the strategic marketing strategy lesson behind this reason – is crucially important to your own business.

Reason #1 – It was very healthy

I’ve been on a major health kick lately. Not by choice, mind you – it’s a forced health kick.

My wife has it in her head that for some reason it’s important that I have clean arteries and a nice shiny colon (and now I do have a nice shiny colon, thank you very much!)

So I recently found myself at the local super market, scoping out the pile of health-nut breads (which you’ll find stacked between the rabbit food and the 100% organic soy milk).

Whilst perusing the loaves, I found one that was made with practically every single whole grain on the planet, was chock full of colon-cleansing goodness, and if you eat it, you’re guaranteed to live forever.

But that’s not the loaf of bread that I bought. My loaf was purchased from an ex-con.  And yes, it was very healthy. But it wasn’t the healthiest loaf at the store.  And as you’ve probably guessed, I’m certainly not going to live forever after eating a slice (or aaaaaamm I?).

So why did I choose to buy bread from the ex-con?  Out of all of the healthy breads I could have pulled off the shelf, why did I choose this one? If it wasn’t because it was the healthiest bread on the shelf (which it wasn’t), then what was it?

Well, maybe it was because…

Reason #2 – I’m a sucker for second chances

What can I say – I love giving people second chances.

Heaven knows I’m not perfect. I’ve made my own fair share of mistakes in my life (none severe enough to land me in the slammer…at least that they know about!)

I think that I deserve second chances. You do too. So why wouldn’t Dave? (that’s the ex-con’s name)

I am always ready to cut a guy (or girl) some slack.   Including Dave. Sure, he’s made some mistakes. But he wants a second chance. He NEEDS a second chance. And I was ready to give it to him.

But was my desire to cut the guy some slack the real reason why I pulled that loaf of bread off of the shelf?

Sure, it played into it. But it wasn’t the real reason I bought that loaf of bread. Here’s the real reason:

Reason #3 – It was a compelling story

Everyone is a sucker for a good story. This one was just too juicy to pass up.

I mean, come on – an ex-con spends 15 years in prison and has a rap sheet longer than the last “romantic comedy” I had the misfortune of watching with my wife.

But this ex-con cleans himself up, turns his life around, and not only becomes a productive member of society…

…but he actually goes on a quest “To make the world a better place, one loaf of bread at a time” (his stated vision right on his website).

Not only is this innovative small business entrepreneur trying to keep his nose clean, he’s actually trying to make a difference in people’s lives. So he creates a baked masterpiece of goodness that he’s sharing with anyone who will listen to his story.

Seriously, doesn’t this fairytale have Lifetime written all over it?

Dave’s not trying to hide from his past. Instead, he embraces it, and has woven his checkered past into the fairytale he has crafted around his business.

In fact, his small business IS the story (and the sooner you figure that out, the better).

So Dave doesn’t hide from his past. He prints it loudly and proudly on every bag of “Dave’s Killer Bread”.  Don’t believe me? Then head on over to “Whole Foods” and see for yourself.

And while you’re at it, grab yourself a loaf. You’ll be glad you did.

So what’s the strategic marketing secret to convincing a conservative father-of-seven (yes, I said S.E.V.E.N.) to buy a full-blown tree-hugging loaf of bread from an ex-con?

Here’s a hint: It’s all about the story.

And this is the real-life, honest-to-goodness reason why I bought a loaf of bread from an ex-con:  Because the fairytale was just so gosh darn compelling.

So ask yourself this – what story are you telling to your customers?  Because whether or not you know it…you are telling them a story. And it might not be the story you want them to hear.

So as part of your own strategic marketing plan, be sure to take the time to develop your own fairytale. Your customers want to hear it. And if it’s compelling enough, you just might convince them to buy from you again and again, despite all of your warts.

Do you wonder what the possible outcomes are of creating a truly unique strategic marketing plan?  One that is so powerful that it creates a completely unfair competitive advantage?

To find out, just enter your name and email address into the following form, and you’ll receive a complimentary copy of our groundbreaking new book:

Your UNFAIR Competitive Advantage: “Who Says Competition Has To Be Fair?”

In this book, you will discover an “oddball” yet powerful marketing strategy that will give your business a unique, durable, and completely UNFAIR competitive advantage.  And you’ll also get to take a peek at a few examples of a unique and powerful strategic marketing plan in action using this weird strategy. And when you request your complimentary copy of this book, you’ll also receive a FREE subscription to the Building Your Empire newsletter. This is a twice-weekly publication brimming with relevant and actionable advice about all areas important to small business owners – especially strategic marketing strategies. The content is delivered in a compact format for quick reading and easy implementation. To claim your own complimentary copy of Your UNFAIR Competitive Advantage: “Who Says Competition Has To Be Fair?” , and your subscription to the Building Your Empire newsletter, just enter your name and email address into the following form for instant access.

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Launching a new company takes enormous courage. As an Entrepreneur, you risk your wealth, your reputation, and your very livelihood on something that is, in the beginning, little more than hopes and dreams.

This is why some of the most admired people today are Entrepreneurs. This is why today’s truly great and most famous Entrepreneurs are idolized and emulated.

These brave men and women put everything on the line, and through their ingenuity, creativity, passion, and the sheer force of their will, they create thriving Empires.

But the risks taken by modern-day successful Entrepreneurs are nothing in comparison to those of our Founding Fathers.

With names like Jefferson, Washington, Franklin, and Madison, this small group of rabble-rousers thumbed their nose at the world’s most powerful nation. Doing so, they didn’t just risk their wealth, their lands, their titles, and their reputations. By boldly signing their name to the Declaration of Independence, they risked their very lives.

True, the world has seen many revolutionaries, and bravery is the one common trait that they all share.

But this unique group of great Entrepreneurs had more than just bravery. They shared a unique and clear vision for the future, and they had the passion and the drive to force their vision to become reality, against all odds.

Sound familiar? It should…because these are also traits shared by the world’s great Entrepreneurs.

Consider the world that the Founding Fathers were living in. It was a world dominated by Empires and Monocracies. They didn’t have a current model or a blue print to follow as they set out to form a unique and new nation.

What they were trying to create was something completely new, something totally innovative…something truly revolutionary.

A self-governing people, with a supreme leader (eventually the world’s most powerful leaders) who would willingly relinquish power after no more than 8 years? Leaders of the day couldn’t fathom such a thing. It just didn’t happen.

Today, a truly great Entrepreneur will create an enormous corporation that will revolutionize existing, or even create entirely new industries. They will generate massive fortunes not just for themselves, but for their stock holders, and even for their employees. The companies that they create can sometimes last for hundreds of years.

These are noble Entrepreneurs, and are rightfully admired.

But the Founding Fathers didn’t just create a company. Their goal was much bigger than that – against all odds, they created a nation. A great nation that has stood for over 235 years. They drafted a Constitution that has stood the test of time, and is now the oldest in the world.

They created a country that is the envy of all others. A nation that many have tried unsuccessfully to duplicate. A nation that is so unique and so special that today, almost 250 years later, it is still attracting “huddled masses yearning to be free”.

There are many lessons that can be learned from our Founding Fathers – the greatest and most successful Entrepreneurs in the history of the world. Here are just a few:

1. They had a crystal clear vision.

The Founding Fathers had a dream of a nation free of tyranny and repression. They had a vision of this great nation – they knew what it looked like, what is felt like. They could almost taste it.

That when they started they didn’t know exactly how to get to that point wasn’t important. They knew where they were headed – the visions of life, liberty, and the pursuit of happiness were ingrained in their minds. And more importantly, they were able to share that vision in such a way that an entire nation could understand and believe in it. The vision of these few leaders became the common vision of a country.

All great Entrepreneurs share this trait. ALL Entrepreneurs have a vision – the truly great Entrepreneurs are able to clearly convey this vision to others, and get them to buy into their vision. That is how the truly great companies, as well as the truly great nations come into being.

If you don’t have a clear vision, then you don’t know where you are going. And if you don’t know where you are going, then how can you expect others to follow your lead?

2. They were extremely courageous.

As you can no doubt imagine, founding a nation takes great courage. Standing up to the armies of the most powerful nation on earth at the time took immense bravery. They knew what the cost of defeat was – and no, it wasn’t just the loss of a vacation home in the Florida Keys. Defeat would cost them all their necks.

Starting and growing your own company also takes incredible courage. Only a very brave person can cut the safety strings of a well-paying 9-5 job. Only a courageous Entrepreneur can go toe-to-toe with the entrenched power brokers in any industry and carve out their own niche. Some of them even come to dominate their industry.

3. They had rock-solid determination.

The Founding Fathers faced incredible odds, and also faced disappointment and discouragement on a regular basis – especially early in the war. But even when things looked the bleakest, they persisted. They had a vision. They had courage. And they had the persistence and drive to see them through to the end.

Your own business is no different. You will have set-backs. You will face discouragement and disappointment. There will be days when you will be tempted to just give up and throw in the towel.

That is what the weak will do. You don’t know any of their names. You only know the names of those who refused to give up. Who fought through adversity. Who battled against disappointment and discouragement. And who eventually created thriving Empires.

4. They worked for the common good.

The Founding Fathers didn’t do all this just for themselves. Their primary goal wasn’t personal glory. They weren’t trying to establish themselves as kings or dictators or emperors. They just wanted to create a free nation that would benefit ALL of its citizens – and would eventually benefit the entire world.

The truly great Entrepreneurs do the same. You can see it in the many multi-millionaires created by their Empires. You can see it in the service they give to their communities. You can see it in their great acts of philanthropy – with people like Gates and Buffet giving the vast majority of their wealth to their charities.

If you try to do everything for yourself, then you’ll be by yourself. No one will follow you – not your employees, and certainly not your customers.

5. They created an environment that produced raving fanatics.

It’s hard to imagine a more fanatical person than a true patriot. And this country is full of them. Hundreds of millions of people today that share one common overwhelming feeling – the love of their country.

If you have read Your UNFAIR Competitive Advantage: “Who Says Competition Has To Be Fair?”, then you already know just what a powerful marketing strategy enhancing your business environment can be. The Founding Fathers were able to enhance the environment of an entire nation. The environment that they created has lasted for over two hundred years.

And this environment still attracts throngs of people. It is still a magnet for the “huddled masses yearning to be free”.

Your company is no different. As you learn about in Your UNFAIR Competitive Advantage, you too can create an environment that is so attractive, so appealing, that people become raving fanatics. You can have your own huddled masses, yearning for outstanding tax preparation, or amazing t-shirt design, or a fantastic cup of coffee.

The secret of the long-term success of America is more than just freedom. The Founding Fathers created an Environment that cannot be duplicated anywhere else. This environment is so unique, so revolutionary, and so compelling, that it has stood for almost 250 years. You can do the same for your company by following what you learn in Your UNFAIR Competitive Advantage.

There is much that can be learned from the Founding Fathers. They really truly are the greatest Entrepreneurs the world has ever known. These are just a few of the many lessons that they teach today’s Entrepreneurs.

I strongly encourage you to study each of their lives individually and collectively. You will be amazed at the number and quality of lessons you will learn, related not only to business, but also to life in general.

I admire each and every one of our Founding Fathers. And in the same way, I admire people like Gates and Dell and Buffet who were able to use the same principles that made the Founding Fathers great to build their own Empires. And who knows…maybe one day your own name will grace this list.

Until Next Time…

Chris J. Call
Building Your Empire
www.BuildingYourEmpire.com

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