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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" version="2.0"><channel><title>SMART ADVISOR MARKETING</title><link>http://www.smartadvisormarketing.com</link><description>A practical conversation about marketing for professional financial advisors. Not intended for consumers.</description><language>en</language><generator>http://wordpress.org/?v=2.2.1</generator><creativeCommons:license>http://creativecommons.org/licenses/by-nd/2.0/</creativeCommons:license><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/buildyourmarket/nlyM" type="application/rss+xml" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">buildyourmarket/nlyM</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><title>Client Cloning</title><link>http://www.smartadvisormarketing.com/2008/01/11/client-cloning.html/</link><category>Intelematch</category><category>Cloning</category><category>Business Development</category><category>Baby Boomer</category><category>Selling</category><category>Marketing</category><category>Uncategorized</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jack Martin</dc:creator><pubDate>Fri, 11 Jan 2008 12:54:49 PST</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2008/01/11/client-cloning.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[As I wrote that, it sounded like something from Star Trek. But it&#8217;s not. 
I&#8217;ll let you in on a little secret. Large corporations have spent billions of dollars collecting information on...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2008/01/11/client-cloning.html/feed/</wfw:commentRss></item><item><title>Scratch the Itch</title><link>http://www.smartadvisormarketing.com/2008/01/11/scratch-the-itch.html/</link><category>Build Your Market</category><category>SEO</category><category>Business Development</category><category>Webinar</category><category>Client Communications</category><category>Internet Marketing</category><category>Selling</category><category>Financial Advisors</category><category>Marketing</category><category>Baby Boomer</category><category>Uncategorized</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Kathran Martin</dc:creator><pubDate>Fri, 11 Jan 2008 12:48:09 PST</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2008/01/11/scratch-the-itch.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[The easiest sales we ever closed were the clients who had problems that we could solve.
Check out these headlines from the last few weeks:
&#8220;U.S. stocks are off to the worst start to the  year...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2008/01/11/scratch-the-itch.html/feed/</wfw:commentRss></item><item><title>Launch 2008 With A Boom</title><link>http://www.smartadvisormarketing.com/2007/12/20/launch-2008-with-a-boom.html/</link><category>Referrals</category><category>Build Your Market</category><category>Baby Boomer</category><category>Financial Planning</category><category>Marketing</category><category>Selling</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jack Martin</dc:creator><pubDate>Thu, 20 Dec 2007 11:58:46 PST</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/12/20/launch-2008-with-a-boom.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[If you&#8217;re like most of us, you probably generated a lot of qualified prospects in 2007 that didn&#8217;t become clients. Maybe they were folks who sent RSVP&#8217;s for a seminar but...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/12/20/launch-2008-with-a-boom.html/feed/</wfw:commentRss></item><item><title>Add Some Color to Your Marketing</title><link>http://www.smartadvisormarketing.com/2007/12/11/add-some-color-to-your-marketing.html/</link><category>Persuasion</category><category>Communication</category><category>Build Your Market</category><category>Newsletter</category><category>Baby Boomer</category><category>Internet Marketing</category><category>Marketing</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Kathran Martin</dc:creator><pubDate>Tue, 11 Dec 2007 09:36:05 PST</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/12/11/add-some-color-to-your-marketing.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[There was an interesting study reported last week about how a group of employees would relate to a potential new boss. They were given a resume for one person that was pretty generic. Then they were...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/12/11/add-some-color-to-your-marketing.html/feed/</wfw:commentRss></item><item><title>Are You Watching Out For Your Clients’ Money Market Accounts?</title><link>http://www.smartadvisormarketing.com/2007/12/10/subprime-crisis-hits-money-funds.html/</link><category>Mortgage</category><category>Money Market</category><category>Business Development</category><category>Client Communications</category><category>Financial Planning</category><category>Credential</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jack Martin</dc:creator><pubDate>Mon, 10 Dec 2007 09:35:42 PST</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/12/10/subprime-crisis-hits-money-funds.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Bill Gross, founder and chief investment officer of PIMCO, had a great article in Fortune last month. He described the &#8217;sub-prime&#8217; financial mess this way:
&#8220;The tangled web of...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/12/10/subprime-crisis-hits-money-funds.html/feed/</wfw:commentRss></item><item><title>MAJOR YEAR END MARKETING OPPORTUNITY!</title><link>http://www.smartadvisormarketing.com/2007/11/05/major-year-end-marketing-opportunity.html/</link><category>Taxes</category><category>Build Your Market</category><category>Credential</category><category>Marketing</category><category>Selling</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Kathran Martin</dc:creator><pubDate>Mon, 05 Nov 2007 09:36:13 PST</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/11/05/major-year-end-marketing-opportunity.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[&#8220;Taxable Payouts on Many Funds Are Set to Surge&#8221; was the Wall Street Journal headline. The article goes on to say that &#8220;Some fund experts predict this year&#8217;s mutual fund...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/11/05/major-year-end-marketing-opportunity.html/feed/</wfw:commentRss></item><item><title>Fall is Planning Season</title><link>http://www.smartadvisormarketing.com/2007/10/23/fall-is-planning-season.html/</link><category>CD Rollover</category><category>RMD</category><category>QCD</category><category>IRA Distribution</category><category>Build Your Market</category><category>Client Communications</category><category>Selling</category><category>Financial Advisors</category><category>Marketing</category><category>Financial Planning</category><category>Annuity</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jack Martin</dc:creator><pubDate>Tue, 23 Oct 2007 09:23:49 PDT</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/10/23/fall-is-planning-season.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[This quarter is the perfect time for business development. Don&#8217;t let the holidays distract you from your marketing efforts because many advisors generate 1/3 of their annual income in these...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/10/23/fall-is-planning-season.html/feed/</wfw:commentRss></item><item><title>Celebrate National Retirement Planning Week</title><link>http://www.smartadvisormarketing.com/2007/10/23/celebrate-national-retirement-planning-week.html/</link><category>Retirement</category><category>NRPC</category><category>Baby Boomer</category><category>Financial Planning</category><category>Senior Concerns</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Kathran Martin</dc:creator><pubDate>Tue, 23 Oct 2007 09:14:46 PDT</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/10/23/celebrate-national-retirement-planning-week.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[November 12-16 marks the sixth annual National Retirement Planning Week. As part of the National Retirement Planning Coalition (NRPC), FPA invites you to join in our efforts to help Americans prepare...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/10/23/celebrate-national-retirement-planning-week.html/feed/</wfw:commentRss></item><item><title>If You Don’t Ask, They Can’t Become Clients</title><link>http://www.smartadvisormarketing.com/2007/09/18/if-you-dont-ask-they-cant-become-clients.html/</link><category>Build Your Market</category><category>Persuasion</category><category>SEO</category><category>Client Communications</category><category>Internet Marketing</category><category>Financial Advisors</category><category>Marketing</category><category>Selling</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jack Martin</dc:creator><pubDate>Tue, 18 Sep 2007 13:54:24 PDT</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/09/18/if-you-dont-ask-they-cant-become-clients.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[If you don&#8217;t ask, they can&#8217;t become clients
We had an advisor ask us about incorporating more &#8220;calls to action” on his website. “Of course we can do that - who are your customers...<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.smartadvisormarketing.com/2007/09/18/if-you-dont-ask-they-cant-become-clients.html/feed/</wfw:commentRss></item><item><title>Stop Client Dissatisfaction and Grow Your Business</title><link>http://www.smartadvisormarketing.com/2007/09/13/stop-client-dissatisfaction-and-grow-your-business.html/</link><category>Client Communications</category><category>Build Your Market</category><category>Internet Marketing</category><category>Credential</category><category>Financial Advisors</category><category>Marketing</category><category>Selling</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Kathran Martin</dc:creator><pubDate>Thu, 13 Sep 2007 14:00:36 PDT</pubDate><guid isPermaLink="true">http://www.smartadvisormarketing.com/2007/09/13/stop-client-dissatisfaction-and-grow-your-business.html/</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[For the past several months we have been surveying advisors about their marketing programs. When we ask them which marketing tools they use, it amazes us that only about 21% use a client...<br/>
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