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Notes from the Road: MarTech 2015 Conference

Day 1 of the MarTech Conference has left us with our heads spinning; in the very best way possible. While Darin and Gene welcomed a non-stop crowd passing through the vibrant expo hall to check out the latest and greatest in the growing marketing tech world, Chris dug deep into sessions and presentations. In short, we are getting the best of both worlds having had the opportunity to converse with our marketing peers who are navigating the complex marketing technology landscape and those who like ourselves, are also a part of it.

Bulldog Solutions

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Press Release

Bulldog Solutions Launches Oracle Marketing AppCloud Application to Centralize and Accelerate Marketing Planning for B2B Enterprises

AUSTIN, Texas, Feb. 16, 2015 (GLOBE NEWSWIRE) -- Bulldog Solutions™ today announced that its Gameplan™ software, a SaaS-based marketing planning and performance measurement solution for B2B enterprises, is now available on the Oracle Marketing AppCloud. Gameplan software helps marketers to deliver more disciplined marketing through a marketing orchestration layer. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Bulldog Solutions

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Blog

How "Confident" Are You Planning to the Mean?

 People are basically optimists. If we weren’t, we would never start businesses and probably wouldn’t leave our homes in the morning.  Taking risks is in our DNA and has served our species well over millennia as we’ve developed the technologies that we now use in everyday life.  That said, there are times when we want to mitigate the risks that we’re taking, where we want to hedge against things going wrong. Does your approach to marketing planning build in such a hedge within common statistical considerations?  I bet not.

Ben Gawiser, VP Software Engineering

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Press Release

Zebra Technologies Drives Global Marketing Transformation with Bulldog Gameplan™ Software

NASDAQ high-flyer inks multi-year enterprise software deal with Bulldog Solutions to drive revenue-centric marketing planning.

AUSTIN, TX — October 1, 2014—Bulldog Solutions™ today announced that Zebra Technologies, a global leader in products and solutions that provide real-time visibility into organizations’ assets, people and transactions,  signed a multi-year agreement to deploy Bulldog Gameplan™ software to help drive global marketing transformation. 

Josh Kivenko, Chief Marketing Officer

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Blog

Marketing as a Game of Failure

I have been following Derek Jeter’s last hurrah these past few months and was reminded of that old adage about baseball being a “game of failure”. That’s how Jeter says he approached the game every day and attributes his extraordinary success and longevity to his preparation for the game’s perpetual failures.World-class marketing teams plan with failure in mind by preparing for multiple scenarios, being nimble to respond to customer/market need and perpetually honing their craft on the back of every success and misstep along the way.

Josh Kivenko, Chief Marketing Officer

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BULLDOG IN THE NEWS

 

Business-Software.com

Let’s Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks

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KMWorld

Bulldog provides a SaaS-based marketing solution that helps companies track their B2B marketing plans. “We interviewed many CMOs and asked them where their overall marketing plan was,” says Darin Hicks, CEO of Bulldog. “Surprisingly, most of them did not know.”

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Austin Business Journal

Bulldog Solutions, an Austin-based marketing technology firm with 75 employees, announced its first new clients to take advantage of the company's new Gameplan marketing software that was developed to analyze and find inefficiencies in marketing plans of major corporations.

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Bulldog Wins Three CMA Awards

CMA's awarded to Bulldog campaigns for Sungard and Sage across three categories.

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Markie Finalists Announced

Bulldog's campaign for Freescale semiconductors is a finalist for the 2014 Markies in Most Creative Marketing Campaign category.

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Bulldog is constantly developing new solutions for today’s b2b marketers

Keep tabs on our latest software releases and B2B marketing thought leadership in our Marketing Lab blog.

Bulldog Solutions

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Austin, TX 78731 (Map)

Phone: 877.402.9199

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