Bullseyehub helps more people discover great events when they’re browsing the web by publishing event listings to multiple event sites across the web at the click of a button.

To help find out which of our partner sites are right for you we’ve launched a regular blog series called Site Showcase.

This week, we’re turning to designmynight London’s first price comparison site for pubs, bars and clubs that has been designed with city consumers in mind, giving them control over the type of outing they’re after, and most importantly, how much they plan to budget for it.

What is designmynight?

In the current economic climate, price comparison has become an integral part of consumers’ spending decisions. With that in mind, two former city professionals, Nick Telson and Andrew Webster launched designmynight, the first nightlife website to boast a search engine geared specifically towards price comparison.

designmynight also features a complementary concierge service to London’s top bars and nightclubs, guest lists and venue hire. The website’s offerings have further diversified with the launch in December 2011 of designmynight deals, a functionality which brings group discounts to London’s hottest nightspots.

Location
London.

Genres
Nightlife, Entertainment, Events.

Audience
61% Female, 39% Male;
84% of their audience consists of young professionals, aged between 22 and 32.

User Statistics
65,000 unique visitors per month;
224,000 impressions;
Over 10,000 subscribers.

Mobile
Free iPhone App available from the App Store. Search for ‘designmynight’.

Social Media activity
Find designmynight on Facebook and Twitter.

Cost to publish an event?
Create a profile page and post your events for free. Exposure features come at varying costs.

Other promotional opportunities
Different options including advertising banners on the website, blog features, homepage exposures, social media exposure ans sponsored newsletters. Email sales@designmynight.com for more information.

Join our community of event organisers and start spreading the word about your events online. Get in touch with a member of the Bullseyehub team to find out how we can help.

Having promoters do your marketing for you is an excellent way to drive footfall and ticket sales to your events but if your venue’s events are often run by promoters, it’s easy to feel like you’re losing control of your venue’s marketing.

If you run an in-house night or want to support your promoters by doing some venue marketing yourself and discover you lack the tools to manage your own promotions, it might be time to regain some control of your venue marketing. The good news is that the majority of your customers are more likely to associate with your venue as well as the promoter’s brand.

Here are some ideas for how to regain control of your venue’s marketing without harming your relationships with your promoters.

Set Some Guidelines for Your Promoters’ Promotions

Even a few simple requests of your promoters could go a long way in helping you raise awareness of your venue – and not just the promoter’s night. Suggest your promoters include your venue website, share email addresses of people who buy tickets or follow your venue on Facebook or Twitter.

Start Building an Email Database

The easiest way to create a loyal fan base for your venue that responds to your marketing is to build an up-to-date email database. While your promoter might have thousands of contacts to whom they can send email flyers before shows, if you haven’t been doing much marketing yourself, you may find your email database is out of date or has only a few relevant contacts.

Post Your Own Event Listings

If you are relying on promoters alone to add your upcoming events to listing sites, you may be missing out on some major brand awareness.

Check out this screenshot of a promoter-posted event listing on Facebook. In the entire description there’s not a single mention of the venue, and only a small line about the location on the poster.

If you create your own event listings, you can take content from the promoter but also include a blurb about how great your venue is, include a link to the venue website or encourage readers to sign up for your mailing list.

Take and Post Event Photos

A great way to get customers to return to your venue website or Facebook page is to take photos at your events and post them online. Make sure to put flyers around the venue to let guests know that photos will be available after the event.

Run a Text-In Mobile Campaign

Leverage the technology people have on hand at your event to get them to give you their email address – namely their mobile phone! Put up fliers at the bar for a text-in campaign where if someone texts into a certain number, they will get a code for discount drinks or food. This will allow you to collect customer’s mobile numbers and send them venue updates in the future.

Talk to Your Customers

Spend some time with customers during the event – whether you’re having a quick chat at the coat check or greeting people as they arrive. Find out how often they come to your venue, how they heard about the event, and what sort of communications and offers they might like to receive from you as the venue owner. Once you’ve got some ideas from actual event attendees of what they’d like to hear, it’ll be much easier to reach out to them via email, mobile messaging or social media.

Although it may be easier to allow promoters to manage all of the marketing for events at your venue (the hint’s in the name after all!), your venue will be fuller and your events more successful if you and your promoters can jointly market upcoming events. Regain control of your venue marketing to support your promoters, improve your events and increase footfall to your venue.

Bullseyehub helps more people discover great events when they’re browsing the web by publishing event listings to multiple event sites across the web at the click of a button.

To help find out which of our partner sites are right for you we’ve launched a regular blog series called Site Showcase.

This week, we’re turning to the London Information Guide, a capital-centric site that covers everything the city has to offer from events to shopping to special offers, as well as providing practical information for visitors.

What is London Information Guide?

London Information Guide is a website aimed at visitors to our fair capital, which provides information and links to external sites. Run by Apptitude Ltd, the site  covers pretty much anything newcomers to London could want, from journey planning to pages dedicated to shopping. The site’s stand-out feature is its events calendar, which covers the highlights of the upcoming three months.

Location

London.

Genres

Sport, Music, Comedy, Festivals, Exhibitions, Trade Shows and Theatre.

Audience

All ages.

Social Media

Find London Information Guide on Twitter and Facebook.

Cost to publish an event on London Information Guide?

Nothing.

Other promotional opportunities

London Information Guide does not currently run advertising banners on its site, but does have a special offers page.

Join our community of event organisers and start spreading the word about your events online. Get in touch with a member of the Bullseyehub team to find out how we can help.

Bullseyehub helps more people discover great events when they’re browsing the web by publishing event listings to multiple event sites across the web at the click of a button.

To help find out which of our partner sites are right for you we’ve launched a regular blog series called Site Showcase.

This week, we’re turning to the Ent.itiz, an international events organiser and promoting company, which also list events.

What is Ent.itiz International?

Ent.itiz International is an event organiser and promoting company with worldwide exposure. Their web-portal allows all promoters, local or international, to advertise their events (of any kind) for free. You can sell or buy tickets, merchandize, socialise, and even book a flight or a hotel room for when you attend your favourite event.

Location

Worldwide.

Genres

Virtually all types of events are covered, from clubbing to concerts, from sports to fashion shows.

Audience

50/50 Male/Female, primarily18-35 years old.

Social Media

Find Ent.Itiz on Twitter, Flickr, YouTube and Facebook.

Cost to publish an event on Ent.Itiz?

Free publishing, with 2.5% commission on tickets sold and 2.5% commission on merchandise sold.

Other promotional opportunities

The possibility to enter into a sponsorship deal with Ent.Itiz, involving international marketing and publicity exposure

Join our community of event organisers and start spreading the word about your events online. Get in touch with a member of the Bullseyehub team to find out how we can help.

Bullseyehub helps more people discover great events when they’re browsing the web by publishing event listings to multiple event sites across the web at the click of a button.

To help find out which of our partner sites are right for you we’ve launched a regular blog series called Site Showcase.

This week, we’re turning to RemoteGoat.co.uk, a site that lists and reviews events and shows from all over the UK, including film, gigs, comedy, theatre and exhibitions.

What is Remote Goat?

Remote Goat is an event listings and review website, which is aimed squarely at becoming the definitive site for UK events and shows. This ambition means it is constantly growing, taking in ever more venues and covering ever more events. “Remote” is key to the site’s philosophy: there’s no town, venue, or event too small to be covered. So you’ve got everything from Rihanna at the O2 to a play about insomnia in a high school theatre on the Isle of Arran. Founded in 2007, Remote Goat currently lists 4,642+ upcoming events, 78,750+ film screenings and 36,586+ venues, and attracts over 200,000 visitors each month. Editorial content takes the form of short reviews of the latest theatre and comedy shows, film releases, etc. and there’s a weekly newsletter dedicated entirely to new music. By joining Remote Goat – as a venue, a band, or events organiser – you can add events and details for free.

Location

Based in Islington, London, Remote Goat covers events from all across the UK, including the capital.

Genres

Theatre, Live Music, Exhibitions, Comedy, Clubbing and Film.

Audience

16+

Social Media

Find Remote Goat on Twitter.

Cost to publish an event on Remote Goat?

Zilch. Nada. Nix. So publish away. But you’ll have to register first.

Other promotional opportunities

Remote Goat offers the opportunity to run advertising banners on its site or become a site sponsor. Click here to register for details on how to do so.

Join our community of event organisers and start spreading the word about your events online. Get in touch with a member of the Bullseyehub team to find out how we can help.

Bullseyehub helps more people discover great events when they’re browsing the web by publishing event listings to multiple event sites across the web at the click of a button.

To help find out which of our partner sites are right for you we’ve launched a regular blog series called Site Showcase.

This week, we’re giving you the inside scoop on Camden World, the complete guide to what’s on in Camden Town & Camden Market.

What is Camden World?

Edgy and fashionable, the London Borough of Camden is home to alternative sub-cultures such as goths and punks and to vibrant companies such as MTV. The area showcases a diverse music scene, a huge number of comedy clubs and a bar scene known across the UK. The newbie website camdenworld.co.uk  is a reliable source of information regarding Camden venues (Koko, Camden Eye, The Underworld) and markets (Stables Market, Lock Market). The events are segmented in 5 main categories:  Live Music, Comedy, DJ Music, Theatre and Food & Drink. Camden World reviews every venue located in CW1, complete with rating, contact details and interactive map.

Location

Camden, London England, CW1

Genres

Local life, Nightlife & Social, Music & Comedy Gigs, Community

Audience

16+

Social Media

Find Camden World on Facebook and Twitter

Cost to publish an event?

There is no cost to publish an event on Camden World

Other promotional opportunities

There are a variety of opportunities for your company to feature on Camden World’s site, including online banners. Click here to find out about advertising opportunities with Camden World.

Join our community of event organisers and start spreading the word about your events online. Get in touch with a member of the Bullseyehub team to find out how we can help.

Here at Bullseyehub we like to keep you updated with the latest seasonal event marketing strategies and promotion advice regarding the key events throughout the year. Therefore we’ve collated a chronological list of blog posts that we feel are most relevant to each main event, enabling you to plan and create events for the coming year.

Valentine’s Day

Love or hate it, everyone wants to be doing something on Valentine’s Day. Promote your event by tailoring your emails, suggesting those point scoring romantic ideas and events even you might be seduced by. Discover more Valentine’s Day ideas like this and tips for marketing and managing your event by clicking on the link here:

How to Promote Your Valentines Day Events

St Patrick’s Day

St Patrick’s Day is a very popular event with bars, pubs and clubs. With the Guinness pumps in full flow, why not introduce special drinks offers and the chance to win some very fetching Irish leprechaun hats. St Patrick’s day has a big impact on social media, so make sure you’re promoting your event with regular updates. See some more of our event marketing tips here:

How To Promote St Patrick’s Day Events

Easter Events

Easter is a great time for family events such as Easter egg hunts and family fun fairs. However traditions aside, Easter Weekend also serves as one of the hottest dates in the clubbing calendar. Planning early and having a clear event promotion strategy is vital in order to ensure your event stands out from the crowd. Follow the link for some more event marketing advice here:

How To Promote Easter Events

St George’s Day

Get the bunting out and celebrate the best of English culture this St George’s day! As we all jumped on The Royal Wedding bandwagon this year with street parties and themed pub nights, they now seem all the more worthy, AKA any excuse for a party. Remember to list your event and keep people in the know via social media. For more promotion ideas like these follow the link below:

How To Promote St George’s Day Events

Summer/Festival Events

Get your sunglasses and sun cream at the ready, summer is nearly here! Bit optimistic we know, but who wouldn’t be with the amount of barbecue’s, outdoor music festivals and Wimbledon to look forward to. The amount of planning involved for outdoor events can vary according to size and location; make sure you don’t miss anything by reading our guide here:

How To Promote Summer/Outdoor Events

Halloween

Halloween is one of the most popular themed nights of the year, ideal for creating a range of spooky events. From family pumpkin carving competitions, through to scary film screenings and zombie fancy dress parties, there’s something for everyone. For more ideas and tips, click here:

Halloween – A Quick Guide To Organising And Promoting Your Own Event

Start the dressing up early by designing a spooky themed Halloween flyer or email template to generate interest in your Halloween event. Find out how here:

Promoting Halloween Events by Email

Try something a little bit different this Halloween by organising an eerie ghost hunt, haunted house party or spooky fun and games. Check here for some last minute promotion tips to add that extra scare factor to your event:

Great Halloween Event Ideas And How To Promote Them

Bonfire Night

Get the gloves out, its Bonfire Night! Organise an evening event for all the family with a bonfire, barbecue and sparklers, and watch the firework display in a nice cold field, its tradition isn’t it? Why stop there though? Create a day time event such as a toffee apple making class. See more of our tips here and get creative!

How To Promote Guy Fawkes and Bonfire Night Events

Thanksgiving

Thanksgiving is not a traditional British holiday, but since London is now very much an international city, there are many Thanksgiving ideas you could pursue. How about organising a Pumpkin Pie making contest or fund-raising event to coincide with this food focused holiday, it’s a sure winner. Click the link for further suggestions:

How To Promote Thanksgiving Events

Christmas

Party Season is upon us, therefore Christmas events aplenty! From themed club nights to ice skating, Christmas fairs and the all-important Santa’s grotto, there’s a lot to be planning this festive season. For more ideas and promotion advice, follow this link and get in the Christmas spirit!

How To Promote Christmas Events

New Year’s Eve

Love it or hate it, New Year’s Eve is one of the biggest party nights of the year. While some people choose to avoid all the hoopla, the vast majority of people will spend a lot of time and money securing the ideal venue or event for New Year’s Eve. Whether you’re organising a massive warehouse rave, a romantic dinner for two or an outdoor event with fireworks, we’ve got some surefire ways to promote your New Year’s Eve events.

How to Promote New Year’s Eve Events

To help find out which of our partner sites are right for you we’ve launched a regular blog series called Site Showcase.

This week, we’re giving you the inside scoop on Data Transmission, ‘The online and mobile dance music authority’

What is Data Transmission?

Data Transmission is your everyday, unpretentious online electronic music source. Day in, day out, they’re scratching the parts where other dance music magazines fail to reach. Unconcerned by trends, spheres of sound or even ‘who’s hot’, Data Transmission strives to provide unbiased, intelligent and on-point editorial content in the form of previews, news, features, radio shows, and their highly trusted Data Transmission podcast series.

Aside from keeping you updated in the worlds of dance and electronica, Data Transmission is also a one-stop shop for all your clubbing needs. Data Transmission sell tickets, give full listings and even preview some of the most exciting and mouth-watering nights across the country. In operation since 2008, Data Transmission continues to push forward and gain itself the reputation as the ‘Online Authority’ of dance music – old and new – and designed for fans and artists alike.

Location

Worldwide

Genres

Techno, house, drum & bass, dubstep, electronica, electro, ambient, disco

Audience

Male 64% / Female 36%

User Statistics

3m page views/month
300,000 unique visitors/month
4 minutes average time spent/visit
32% growth in 2010
30,000 mobile unique visitors/month
42,000 mobile page views/month
300k database for mailers

Social Media

Find Data Transmission on Facebook and Twitter

Cost to publish an event?

There is no cost to publish an event on Data Transmission.

Other promotional opportunities

There are a variety of opportunities for your company to feature on Data Transmission’s site, including online banners, e-shots, e-flyers and adverts in their weekly newsletter

Data Transmission also run a Mobile site which you can see here

Click here to view a Data Transmission Media Pack to find out about advertising opportunities

Join our community of event organisers and start spreading the word about your events online. Get in touch with a member of the Bullseyehub team to find out how we can help.

Here are our favourite LinkedIn blog posts of 2011:

1. How Can Galleries and Exhibitions Be Promoted Online?
Start an open event on Facebook and ask the artists to send invitations to all of their friends. You should also send it to any of your contacts who regularly (or even occasionally) attend gallery events. Take a couple of pictures of the artwork and post them to the wall of the event to give prospective attendees an idea of what they will see.
Read more…

2. What’s the Best Way to Run a Competition on Facebook?
According to recent research from Forrester reveals that 50% of online users like to enter a competition at least once a month and businesses that offer contests online have twice the number of fans and followers than ones who don’t offer any giveaways.
Read more…

3. What to Do If Your Event Has Been Cancelled
A cancelled event can lead to a lot of problems for organisers. How can event organisers minimise the negative impact from potential event goers and has the promotion time and effort been completely wasted?
Read more…

4. How to Promote Conference Events Online
Conference events can be costly for organisers, but promotion that encourages high volume ticket sales are key to ensuring that such speaking or networking events are successful.
Read more…

5. How to Promote an Event at Short Notice
In an ideal world, event planning should take place over several months, but sometimes circumstances can work against even the most organised event manager and force them to promote their event in a shorter space of time.
Read more…

6. How to Promote Thanksgiving Events Online
Thanksgiving is not a traditional British holiday, but since London is now very much an international city, there are great numbers of expats who are keen to celebrate this traditional American and Canadian holiday.
Read more…

7. How Much Time Should you Spend on Social Media Sites Each Week?
The time it takes to do social media is one of those “it depends” topics. Questions affecting the answer might be, “What is your objective? How does this fit into your overall marketing strategy? How much time do you have to devote to this?”
Read more…

8. How to Avoid Unsubscribes from Email Campaigns
The experts came to a reasonably tight consensus on how to avoid too many unsubscribes, although everyone conceded that they are inevitable and an email campaign that successfully arrives with people who aren’t interested at all is pointless, so if a few unsubscribes mean your emails are more targeted then so much the better.
Read more…

9. How to Pick the Right Venue for an Event
In London, you’d definitely need to check out your distance from all the public transport – tube, train and bus. It’s essential that the venue has the right scenery and atmosphere for you and your clients or business associates.
Read more…

10. What Are the Best Ways to Promote Events on Facebook
Social media monitoring can allow you to talk to your target market. By engaging with them on a regular basis, it can be a very good way to influence your target market.
Read more…

As well are providing readers of the Bullseyehub Blog with a great array of interesting marketing guides and event promotion tips, the Bullseyehub blogging team have been busy at work spreading our knowledge far and wide on other blogs and websites.

Here’s a round-up of our favourite guest blogs that have been written by the Bullseyehub Team during 2011.

Bullseyehub’s Best of Guest Blog Content

Google Places and Hyperlocal SEO

“The new Google Places is a much better fit for small businesses that might revolve around a venue or geo-specific location (e.g. “Sunday Roast in Northwest London”) than keyword SEO (“Sunday Roast”) partly due to the way people are searching for these services. It must be clarified that there’s only dubious evidence that techniques to raise one’s profile on Google Places will boost a business’ standard SEO – these measures are an alternative means of search engine marketing for a local business, a type of hyperlocal SEO.”

Click here to read more about Google Places and Hyperlocal SEO...
on Holistic Search

10 Steps to a Great Event Image

“Facebook is already one of the most popular ways for people to promote an upcoming event online, and now Facebook has made a major improvement to this service by giving users the ability to check-in at events.The move follows the launch of Facebook Places last August and with it the ability to ‘Check-In’ to announce your location and tag your friends if they’re with you. This was swiftly followed by the launch of Facebook Deals, where businesses can reward users with offers in return for a check-in at a particular location.”

Click here to read more on 10 Steps to a Great Event Image…
on Eventbrite

Put Yourself on the Map: A Social Media Guide for Venues -Part One

“Whether you’re an event organizer who hosts events at your own venue or one who uses rotating locations, there are many benefits to venue or location marketing. Here are some of the major benefits of using location marketing to promote events.”

Click here to read more from Put Yourself on the Map Part One…
on Eventbrite

Put Yourself on the Map: A Social Media Guide for Places – Part Two

“Yesterday, we chatted about the importance of marketing your event with place-based social networks. Let’s take a look at the sites that are available for event organizers to promote their venues online.”

Click here to read more from Put Yourself on the Map Part Two…
on Eventbrite

How to Use Facebook Event Check-ins

“Using great images is an essential part of effectively promoting your event online. Since most users only scan websites, an interesting picture can make your event stand out from the crowd, whether they appear on listing websites, newsletters or social networking services.”

Click here to read more about How to Use Facebook Event Check-ins…
on The Wall Blog