Bully! Entertainment | The Bully Pulpit

Natural User Interface in Mobile AR: SOUR PATCH KIDS - In Sour Vision

Sun, 30 Dec 2012 11:26 GMT

Bully!'s latest augmented reality advergame - SOUR PATCH KIDS - Wolrd Gone Sour - explores a kinesthetic element to enhance game play.

2012 ADDY Awards

Tue, 08 May 2012 15:02 GMT

Bully! had the pleasure of contributing to three Gold ADDY-winning 2011 campaigns, one of which took home Best of Show and an additional Gold for the visual effects work, at last month's ADDY awards.

Image of the Week: AT&T Olympic Trivia

Fri, 23 Mar 2012 19:18 GMT

Augmented Trivia? Why yes, we can do that.

COBRA PUMA Golf - Gyroscopic Games

Mon, 12 Mar 2012 17:21 GMT

Exploding Oranges with Golf Balls never felt so good.

2013 Ford Escape - Using the Kinect

Mon, 12 Mar 2012 17:07 GMT

How do you showcase the technological marvel that is the 2013 Ford Escape? You hack the technological marvel that is the gesture-based Kinect for the XBox 360, of course.

Image of the Week: Toyota Sticker Family

Mon, 14 Nov 2011 21:48 GMT

Sticker families are all the rage on family vehicles, so why not use them in advertising for family vehicles. Working from a Storyfarm New Media concept, Pivec Advertising and Bully! decided to show what happens when the Sticker Family jumps ship. In this case, from a Honda to a Toyota. Even the dog gets in on the action.

RLTV: Good Food, Good Deeds

Mon, 07 Nov 2011 15:42 GMT

Ever heard of Meals on Wheels? How about the Brady Bunch? Well, RLTV has teamed Mom Brady up with Meals on Wheels to create a new cooking series for RLTV.

Mass Material Assigner

Tue, 01 Nov 2011 22:16 GMT

Importing a 3D asset into Unity and assigning materials can sometimes be a tedious endevour -- especially with a lot of mesh renderer's to assign to. We use the Mass Material Assigner script in our studio to get the job done quickly!

Friday Fabulousness - Image of the Week

Fri, 14 Oct 2011 17:09 GMT

We love kids. We love football. We think Charles Woodson's donation to the C.S. Mott Children's Hospital and the Von Voigtlander Women's Hospital at the University of Michigan is really cool. It's why we're really into the augmented reality application we built for the grand opening. And hey, getting to do a fist-bump with Charles Woodson is just the icing on the cake. Look for the app when it goes live late October!

How to Augment a Classic

Tue, 11 Oct 2011 18:52 GMT

If you are going to relaunch an automotive classic, what do you do? Well, if you’re VW Canada, and you’re launching the New Beetle, a mobile campaign seems like the most obvious choice. So, in collaboration with Red Urban and PixelPusher, Bully! created some oversized (like 200ft x 37ft oversized) markers to be placed in Yonge-Dundas Square, Toronto. There are some bus station installations too, all equipped with the marker and the image of the New Beetle.