Bully! Entertainment | Our Projects

adidas boost AR app

Sun, 03 Mar 2013 02:48 GMT

boost your run - in AR

Bully! Japan - along with PGA Creative - launched an augmented reality teaser app to promote adidas' new BOOST running shoe in Japan. The app utilizes the key visuals from boost's global campaign to spawn a realistic, interactive shoe. Rotate the new boost with a swipe of the finger or tap on highlights for insights into the latest tech crammed into the shoe. Or, tap on the experience button, to explode the shoe and experience boost's 'essence' - a kinetic AR sculpture designed to reflect the explosive, endless energy promoted in the brand messaging - or watch a couple testimonials and a boost brand movie.

A podium was set up for visitors to the Tokyo Marathon Expo to view the experience but the app works with almost any instance of the key image - magazine ad to store front.

Rosetta Stone Holiday Campaign

Thu, 03 Jan 2013 02:55 GMT

What happens when a Japanese toy monster meets Russian Babushkas?

Rosetta Stone was looking for a new way to liven up their holiday offerings and came to Bully! with the idea of using talking toys, all from different cultures.

The result was an animated broadcast, web and print campaign featuring a Godzilla(-esque) monster from Japan, Russian Stacking Dolls and a German nutcracker.

SOUR PATCH KIDS in AR

Sat, 29 Dec 2012 21:43 GMT

Fight Scary Dolls on your Desktop!

SOUR PATCH KIDS - World Gone Sour is an AR app developed for Mondelēz International (formerly Kraft) to promote their "SOUR THEN SWEET" SOUR PATCH KIDS candy, and XBox game WORLD GONE SOUR.

The app uses image markers to spawn a Bully! created set featuring Dolly Doll, a main boss character from the XBox game, who is intent on pelting the user with whatever she has on hand. The user, with the help of the Green Sour Patch Kid, must in turn throw smaller SOUR PATCH KIDS back at Dolly Doll. Pelt her with enough SOUR PATCH KIDS and dodge the letter blocks, doll's heads, and toy trucks she hurls to unlock new shareable poses.

Markers posted on the SOUR PATCH KIDS Facebook page give fans the option to print out and play off their desktop, or play from the computer screen.

Toyota - Enjoy the Journey

Sat, 29 Dec 2012 02:15 GMT

Sticker Families Hit the Road

In the second Sticker Family campaign created with Pivec Advertising, the Rav4, Camry, Highlander and Prius Families are back and on the move.

Building on the success of the first campaign, Bully! created a series of swappable, 3D travel shots, placed the call-out features on billboards along the way, and developed a series of destination sets including a lake shore, the beach and a carnival. The 2D Sticker families bookended the spots, prepping for the trip in the beginning and with some shenanigans, providing a button for the end.

Ford Fusion Drive Challenge

Thu, 19 Jul 2012 21:02 GMT

The Fusion Drive Challenge

Building on the partnership with CINCO Interactive, Bully! created a Kinect-driven kiosk experience promoting the 2013 Ford Fusion for Ford of Canada.

Simply walk up to the Unity 3D-based experience, put out your hands as if grasping a steering wheel, and start driving the Fusion. Answer trivia questions correctly by changing lanes and the game speeds up. Best the Park Assist Challenge game by beating the quick 17 seconds the Fusion takes to park itself, and if you manage to place in the top ten, a special giveaway is yours.

Built with a multiple deployment platforms in mind, the same content was ported to an iPad app where the accelerometer was utilized for steering - turning the iPad right or left switched lanes - and tilting the iPad, as if playing with a marble on the screen surface, enabled the Park Assist challenge. Both kiosk and app featured localization allowing CINCO to engage French speaking festival goers in Quebec, and the next weekend set up in English speaking Toronto for a car show.

Initially launched at Montreal's Franco Folies Music Festival, the experiences are slotted for events across Canada throughout 2013.

Hungry Pests

Wed, 28 Mar 2012 02:26 GMT

"A culinary tourist of your fields and trees."

If you're in one of the 12 states the USDA is über concerned about, and you just happen to drive past this guy on the side of the road, whatever you do don't stop.

He is Vin Vasive, a con man made up of the myriad of invasive insects threatening our agriculture - and that catch a ride with unsuspecting travelers.

Working with the creative team at Crosby Marketing. Bully! directed, modeled, animated, and comped this 1 minute bug fest and still managed to hold in our lunch.

Toyota - Sticker Family

Wed, 15 Feb 2012 15:27 GMT

Even Sticker Families want to Make the Jump to Toyota

Pivec Advertising (with a brilliant concept from StoryFarm New Media) commissioned a campaign of :30 and :15 second spots encouraging families up and down the East Coast to make the switch from their current vehicles to the 2012 line of Toyotas. To bring the idea to life Bully! created 5 Sticker families and animated them jumping from their current sub-par cars to new, sparkly Toyotas.

Bully! combined 2D tra-digitalally animated Stick Families, with stylized, 3D rendered vehicles and composited them in watercolor treated backgrounds to give the campaign it's unique look .

Orange Out! Mobile Game

Wed, 15 Feb 2012 15:22 GMT

Floating Oranges + New Clubs + Golf Ball Shoot out = Orange Out!

Pulping oranges has never been this fun.

In Cobra Puma Golf's latest brand spot, up and coming golf phenom Rickie Fowler walks into a room with sky textured walls, surrounded by levitating oranges. A new Cobra AMP Driver floats over and he starts swinging at golf balls, pulping oranges by the bushel.

But why should Rickie have all the fun?

Enter Orange Out!, Bully!'s gyroscopic AR game that puts you in Rickie's shoes. Choose from one of three flavors of freshly squeezed Cobra technology - The AMP Driver, AMP Iron and AMP Hybrid - and go to town on room full's of floating oranges. Challenges include Time Attack, Skill Shot, and Combo Play with special multi-ball bonuses and the ever popular Fire Ball!

КОФЕ ХАУЗ - Coffee House AR app

Wed, 15 Feb 2012 15:14 GMT

Really like your Coffee House? Take a little home with you.

CoffeeHouse.ru, "The Starbucks of Russia," wanted give their young and tech savvy customers a Coffee House experience they could take home with them. With specially printed to go cups and a Bully! built app, they can now do exactly that.

Track the marker with the mobile device and up pops the cozy tables, the ever attentive waiter, and the fascinating patrons who, through the course of the day, play out their tangled story of angst and longing.

In addition to the AR, you can use the store locator to find the closest of the 200+ locations; check out the latest Coffee House buzz with the RSS feed; tap into the CH social network or snap a picture and share it with yours; or give your phone a shake and play drink roulette.

Mott Fairies

Tue, 22 Nov 2011 04:46 GMT

Give to C.S. Mott Children's Hospital - bring home a fairy.

To thank major donors, University of Michigan's C.S. Mott Children's Hospital commissioned over 300 customized, augmented reality fairies for the hospital's grand opening gala. Each guest recieved a personalized menu with a special marker on the back. When an iPad 2 was moved across it, out popped a fairy with a guest-specific message.

The magic was made possible by a special binary code embedded in each marker. The code let the app know what fairy to spawn and who's message to unfurl. The AR faries provided a perfect capstone for a night highlighting donor generosity, a state-of-the-art facility and the event's fairytale theme.