Bully! Entertainment | Our Projects

Ford Face-Off

Mon, 02 Jan 2012 02:05 GMT

Face-off eh?

Get into the game with Bully!'s latest Cinco Interactive collaboration - Ford Face-off - an AR installation promoting Ford's new line of high-tech vehicles to Canadian ice hockey fans.

Installations at NHL arenas including the Montreal Canadien's, Toronto Maple Leaf's and Edmonton Oiler's give fans a chance to face-off with an augmented, home-team player. Using a steering wheel encased iPad 2, a Cinco rep positions the fan opposite a burly, augmented linesmen and takes a snap shot. The Ford branded picture is then be posted on Facebook or emailed to friends ensuring brand exposure across the fan's social network.

This String powered, Digicave scanned, app comes with a special configuration tool that allows the Cinco rep to adjust the AR player's position to maximize the view of the vehicle on setup.

Mott Fairies

Tue, 22 Nov 2011 04:46 GMT

Give to C.S. Mott Children's Hospital - bring home a fairy.

To thank major donors, University of Michigan's C.S. Mott Children's Hospital commissioned over 300 customized, augmented reality fairies for the hospital's grand opening gala. Each guest recieved a personalized menu with a special marker on the back. When an iPad 2 was moved across it, out popped a fairy with a guest-specific message.

The magic was made possible by a special binary code embedded in each marker. The code let the app know what fairy to spawn and who's message to unfurl. The AR faries provided a perfect capstone for a night highlighting donor generosity, a state-of-the-art facility and the event's fairytale theme.

3D Woodson

Tue, 22 Nov 2011 04:19 GMT

Woodson never stood this still on the field.

Before Green Bay's Charles Woodson helped win Superbowl XLV, he was a University of Michigan Wolverine, where among other accomplishments, he won the Heisman Trophy. Not forgetting his roots, he made a generous gift to the U. of Michigan, C.S. Mott Children's Hospital.

To highlight his contribution, Bully! created a String powered app that allows hospital visitors to take a picture with a life-sized, virtual Charles. Aim the mobile device at the #2 Wolverines jersey hanging in the Hospital lobby and Charles appears. Position friends or move in close to see his Superbowl ring. And when you're ready, swipe the screen to change his pose and see who can do the Heisman better.

VWJuicedUp

Mon, 14 Nov 2011 21:30 GMT

Augmented Beetle Juice

With more emphasis on Power and less on Flower, VW of Canada wanted to show the new 2012 Beetle, with its sleek new profile, as “bad-ass.” And what could be more bad-ass than punching through billboards and transit stop posters, or landing a 360° double cork off a 200 foot high halfpipe?

Working with the teams at Red Urban and PixelPusher, Bully! created a String-based AR app that utilized markers located in and around Toronto’s Yonge-Dundas Square to create an experience as innovative as the car itself.

Good Food, Good Deeds

Tue, 25 Oct 2011 16:15 GMT

Good Food, Good Deeds, Fun title sequence

Created for Redefining Life TV, the titles introduce the ‘chain of hands’ that go into preparing, cooking and delivering good food for the Meals on Wheels organization.

The piece uses a combination of traditional 2D animation, Flash and 3D animation - along with some heavy compositing - to give it a hand crafted, stop-motion feel.

Ford Focus Interactive

Fri, 26 Aug 2011 22:08 GMT

Push Button Start - CHECK! Parks itself - CHECK! Its own French and English AR App - DOUBLE CHECK!

To introduce the 2012 Ford Focus to savvy French concert goers at the 2011 FrancoFolies, we crafted this AR installation with Cinco Interactive to highlight the many high-tech selling points of the new vehicle.

AR markers were placed on the doors, hood and trunk of the 2011 Ford Focus. Concert goers were handed iPad 2’s encased in steering wheels and encouraged to walk around the vehicle. Each marker spawned an interactive commercial showcasing a different feature.

Interactive Breakfast

Fri, 26 Aug 2011 21:38 GMT

Fresh-squeezed augmented reality!

Bully!‘s AR Orange Juice carton is a proof-of-concept app built to demo the possibilities of spawning branded content from retail packaging.

Add a marker to your container and suddenly, it becomes the center of attention at the breakfast table. Tap on the soccer ball and the scene rotates to a soccer pitch, select the jack and play a game with one of the characters. Tap the ground to plant a tree. Come back the next day to see how much its grown.

Then take a snapshot of the characters running around your table and post it on your Facebook - all while eating your Wheaties.

Presented at String Lab’s showcase in London

Dragon Window

Fri, 26 Aug 2011 21:19 GMT

Here be dragons!

Bring a dragon home. All you need is a marker and your iPad 2.

One of our first and most well-received forays into augmented reality, Bully!‘s Dragon Window was unveiled at String Labs’ showcase in London, and also featured on their technology demo.

Pharaoh’s Fury

Wed, 02 Feb 2011 12:59 GMT

Ancient curses? Blood-thirsty, vengeance-seeking mummies? Whatevs.

In McClintock’s first big flick, Pharoahs Fury, our hero is pitted against legions of slap-happy mummies. McClintock must use his action hero skills and the power of the Pharoah’s own prized jewel to blast the undead creeps and earn his astronomically big pay check - or die trying.

GEICO Blueprint

Wed, 20 Oct 2010 01:44 GMT

The World Through Blue-Colored Glasses

Following the creative lead of DCP Productions, we animated a series of spots highlighting GEICO’s insurance products.

From RVs to jet-skis, we fly past the vehicles in action, across strategically placed messaging and, finally frame an all-products billboard.