Check out the below article for Top 5 Business Card Printing Tips.

Top 5 Business Card Printing Tips
 by: LK Sparks 
 
When you present someone with one of your business cards, you will want it to be a positive reflection of yourself and the way that you conduct business. A polished and professional design that reflects some type of personalization will always be more appealing to the recipient. Therefore, it’s important to note several tips whether you are choosing a business card printing service or creating your own design at home.

< If you are planning to use a business card printing service, check out their volume pricing discounts. Quite often, you will get a better deal per card if you purchase in quantity.

< Always add a business logo, monogram or some other type of personalization to make your business card stand out. This will give your card instant recognition as the recipient flips through his/her rolodex.

< When choosing your business card layout, make sure that the design suits your industry. For instance, a florist may prefer a rose logo while a handyman service would likely choose some type of tool for their design.

< Prior to approving a business card printing project, make sure that all of the details are correct. This includes your name, title, business name and contact information. It’s easy to pay close attention to the design and overlook the most important aspect of a business card, which is the text. This is the information that others will use to contact you, so make sure that it’s accurate and updated.

< Although business cards are small, try avoiding clutter. This means that your information should be typed in a font that is easily readable and not crowded by other words or images. At the same time, the font that you choose should be small enough to fit all of the information on the card while being large enough to read without difficulty.

Although small in size, business cards are one of your most powerful marketing tools. They do not require you to pay expensive advertising rates in a local publication and they never take up too much space. Therefore, these handy little cards are perfect for giving to current or potential clients. It’s important to keep in mind that you will be presenting your card to someone who has also likely received business cards from others, which is why it is so important to choose your business card printing techniques carefully.

Whether you decide to hire a professional printer or opt for designing your own using a computer, consider the thickness of each card and the quality of the paper being used. If you cannot afford a business card printing service or do not have the time to wait for delivery, shop around for a reputable software program that features professional templates and one that is compatible with your computer.
About The Author

LK Sparks is the Senior Editor for About-Printing.com, http://www.about-printing.com/ One of the Largest Printing Resource Sites on the Internet!

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Brand Building 101: Does Your Business Card Build Your Brand?
by: Krishna De 

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

When we are at a networking event or meeting a client, it’s almost guaranteed that we will exchange business cards.

Very often, without realising it, we are assessing our colleague by their business card, and asking ourselves:

- Is the business card professionally designed?
- Is the business card crumpled at the edges?
- How does the weight of the business card feel - substantive or flimsy?
- Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?

I have collected thousands of business cards over my time in business and every time I am sub-consciously assessing the professional status of them and their business when I receive their business card.

We review someone’s card at least 3 times:

1. once on receiving it
2. a second time when we put it in our pocket, folio or bag as we leave the meeting
3. and a third time as we make a decision to keep it, transfer the information into our data bank or bin it!

Our business card is a critical part of our marketing collateral and even if you can not afford to put in place other marketing materials, short changing the investment in developing a professional business card is definitely not something we should do if we are looking to develop a professional brand.

When meeting someone in person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand and how you are perceived by others.

Here are four tips to enhance your brand through your business card:

1. Ensure that you work with a professional designer to develop your business card. It’s not whether you like the design, it’s about whether it will represent your business effectively and professionally to your target audience

2. Ideally have your business card printed on 400g card and by a traditional lithographic printer. Yes it is more expensive than digital printing, but the quality is worth investing in and a litho print gives far greater definition to your corporate identity and the colour of your brand

3. Matt laminate your card on the reverse for extra stability and style. Don’t laminate both sides as people will not be able to write on your card - we often note down things to remember about the person we met on their card

4. Use the valuable real estate on the back of your card to provide a call to action, for example, how to access your white paper or special report on your web site.

Take action:

Over the next 30 days, take the opportunity to review the business cards of your contacts and assess their card against yours.

1. What can you learn from other peoples business cards?

2. How could you take those learnings and further enhance your business card?

Your goal is to ensure that your business card is a positive reflection of both you and your company, and it represents a strong brand.

Invest in your business card, distribute it widely and you will be sure of expanding your professional success.

 
About The Author

Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at http://www.bizgrowthlive.com. You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice. Register today at: http://www.krishnade.com.

©Krishna De, Oneocean Ltd 2006. All rights reserved Worldwide. Reprint Rights: You may reprint this article providing the article is printed in it’s entirety, you leave all of the links active, do not edit the article in anyway and include the copyright statement.

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