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	<title>Human-Centered Change and Innovation</title>
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	<description>Keynote Speaker &#38; Futurist - Braden Kelley</description>
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		<title>Customer Experience Audit vs. Customer Satisfaction Survey</title>
		<link>https://bradenkelley.com/2026/08/customer-experience-audit-vs-survey/</link>
					<comments>https://bradenkelley.com/2026/08/customer-experience-audit-vs-survey/#respond</comments>
		
		<dc:creator><![CDATA[Braden Kelley]]></dc:creator>
		<pubDate>Sat, 08 Aug 2026 01:10:00 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Experience Audit]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[Surveys]]></category>
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					<description><![CDATA[Why They Measure Different Things by Braden Kelley and Art Inteligencia &#8220;We already survey our customers&#8221; is the single most common objection I hear when I raise the idea of an experience audit, and it&#8217;s a reasonable one on the surface — why pay for a second measurement of the same thing? The honest answer [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">100568</post-id>	</item>
		<item>
		<title>The Leadership Journey</title>
		<link>https://bradenkelley.com/2026/08/empower-teams-to-act/</link>
					<comments>https://bradenkelley.com/2026/08/empower-teams-to-act/#respond</comments>
		
		<dc:creator><![CDATA[Mike Shipulski]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[leader's journey]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100472</guid>

					<description><![CDATA[GUEST POST from Mike Shipulski If you know what to do, do it. Don’t ask, just do. If you’re pretty sure what to do, do it. Don’t ask, just do. If you think you may know what to do, do it. Don’t ask, just do. If you don’t know what to do, try something small. [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100472</post-id>	</item>
		<item>
		<title>Case Study &#8211; Innovating Around a Disruption</title>
		<link>https://bradenkelley.com/2026/08/skoda-duobell-innovation-case-study/</link>
					<comments>https://bradenkelley.com/2026/08/skoda-duobell-innovation-case-study/#respond</comments>
		
		<dc:creator><![CDATA[Jason Hauer]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 19:03:37 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[disruption]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100519</guid>

					<description><![CDATA[Škoda built a bike bell that beats noise-cancelling headphones GUEST POST from Jason Hauer A near-miss on a London street became Škoda&#8217;s smartest marketing spend in years. The bigger idea: someone else&#8217;s AI has broken something in your category too, and fixing it might be your next growth play. Ben Fraser was walking to work [&#8230;]]]></description>
		
					<wfw:commentRss>https://bradenkelley.com/2026/08/skoda-duobell-innovation-case-study/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100519</post-id>	</item>
		<item>
		<title>10 Ways to Build Customer Trust in Customer Experience</title>
		<link>https://bradenkelley.com/2026/08/customer-trust-in-customer-experience/</link>
					<comments>https://bradenkelley.com/2026/08/customer-trust-in-customer-experience/#respond</comments>
		
		<dc:creator><![CDATA[Shep Hyken]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 00:22:00 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[trust]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100475</guid>

					<description><![CDATA[GUEST POST from Shep Hyken This article answers the question: Are organizations not only paying attention to the feedback customers give but also to the feedback they unintentionally withhold? In the past few months, I’ve been writing and speaking about how trust fits into the customer experience. Trust is earned, and once earned, it results [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100475</post-id>	</item>
		<item>
		<title>Category Creation</title>
		<link>https://bradenkelley.com/2026/08/category-creation-playbook/</link>
					<comments>https://bradenkelley.com/2026/08/category-creation-playbook/#respond</comments>
		
		<dc:creator><![CDATA[Geoffrey Moore]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[category creation]]></category>
		<category><![CDATA[Regis McKenna]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100507</guid>

					<description><![CDATA[GUEST POST from Geoffrey Moore Category creation is a critical success factor for start-ups bringing to market a disruptive innovation that calls for a new ecosystem, to support a new class of use cases, funded by a new budget line item. If the category does not form, the start-ups have no place to hang their [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100507</post-id>	</item>
		<item>
		<title>Building the Business Case for a Customer Experience Audit</title>
		<link>https://bradenkelley.com/2026/08/customer-experience-audit-business-case/</link>
					<comments>https://bradenkelley.com/2026/08/customer-experience-audit-business-case/#respond</comments>
		
		<dc:creator><![CDATA[Braden Kelley]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business case]]></category>
		<category><![CDATA[Customer Experience Audit]]></category>
		<category><![CDATA[Customer Experience ROI]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100497</guid>

					<description><![CDATA[What the C-Suite Actually Asks by Braden Kelley and Art Inteligencia Every Customer Experience (CX) leader I&#8217;ve worked with believes, correctly, that their organization needs a customer experience audit. Very few of them get the budget approved on the first try. The gap almost never comes down to whether the need is real — it [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100497</post-id>	</item>
		<item>
		<title>You Need a Strategy Not a Slogan to Overcome Resistance to Change</title>
		<link>https://bradenkelley.com/2026/08/strategy-to-overcome-resistance-to-change/</link>
					<comments>https://bradenkelley.com/2026/08/strategy-to-overcome-resistance-to-change/#respond</comments>
		
		<dc:creator><![CDATA[Greg Satell]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Change]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[change resistance]]></category>
		<category><![CDATA[Slogans]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100467</guid>

					<description><![CDATA[GUEST POST from Greg Satell When we’re passionate about an idea, we want others to see it the same way we do, with all its beautiful complexity and nuance. We want to believe that if others can just understand it, they will embrace it. That’s why most change management practices focus on persuasion, explaining the [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100467</post-id>	</item>
		<item>
		<title>Time to Rethink Pitch Fests and Business Plan Competitions</title>
		<link>https://bradenkelley.com/2026/08/rethinking-pitch-fests-business-plan-competitions/</link>
					<comments>https://bradenkelley.com/2026/08/rethinking-pitch-fests-business-plan-competitions/#comments</comments>
		
		<dc:creator><![CDATA[Arlen Meyers]]></dc:creator>
		<pubDate>Sun, 02 Aug 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[business plan competition]]></category>
		<category><![CDATA[pitch fest]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=50271</guid>

					<description><![CDATA[Pitch fests happen almost every week somewhere in the US, They happen in primary schools, high schools, institutions of higher learning , incubators and...]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">50271</post-id>	</item>
		<item>
		<title>The Customer Experience Costs Your ROI Calculator Can&#8217;t See</title>
		<link>https://bradenkelley.com/2026/08/hidden-customer-experience-costs/</link>
					<comments>https://bradenkelley.com/2026/08/hidden-customer-experience-costs/#respond</comments>
		
		<dc:creator><![CDATA[Braden Kelley]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 01:32:06 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[ROI Calculator]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100424</guid>

					<description><![CDATA[by Braden Kelley and Art Inteligencia If you&#8217;ve run your numbers through the CX ROI Calculator, you already have a real, defensible number — built on your churn rate, your revenue per customer, and the same research-backed value chain I&#8217;ve written about before. That number is useful. It&#8217;s also almost certainly an undercount, and it&#8217;s [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100424</post-id>	</item>
		<item>
		<title>What is Your Problem?</title>
		<link>https://bradenkelley.com/2026/07/problem-definition-in-innovation/</link>
					<comments>https://bradenkelley.com/2026/07/problem-definition-in-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Mike Shipulski]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[problem solving]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100189</guid>

					<description><![CDATA[GUEST POST from Mike Shipulski If you don’t have a problem, you’ve got a big problem. It’s important to know where a problem happens, but also when it happens. Solutions are 90% defining and the other half is solving. To solve a problem, you’ve got to understand things as they are. Before you start solving [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100189</post-id>	</item>
		<item>
		<title>De-Googlize Your Company</title>
		<link>https://bradenkelley.com/2026/07/de-googlize-your-business/</link>
					<comments>https://bradenkelley.com/2026/07/de-googlize-your-business/#respond</comments>
		
		<dc:creator><![CDATA[Shep Hyken]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100195</guid>

					<description><![CDATA[GUEST POST from Shep Hyken This article answers the question: How can a company grow and outperform competitors without relying on Google search rankings or paid advertising? What company doesn’t want to rank high in Google searches? When a customer is looking for whatever you sell, wouldn’t you want to be ranked at the top [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100195</post-id>	</item>
		<item>
		<title>Why CSAT Can Look Fine While Revenue Leaks</title>
		<link>https://bradenkelley.com/2026/07/why-csat-looks-fine-while-revenue-leaks/</link>
					<comments>https://bradenkelley.com/2026/07/why-csat-looks-fine-while-revenue-leaks/#respond</comments>
		
		<dc:creator><![CDATA[Braden Kelley]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 23:57:34 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[CSAT]]></category>
		<category><![CDATA[customer experience metrics]]></category>
		<category><![CDATA[revenue leakage]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100385</guid>

					<description><![CDATA[by Braden Kelley Your dashboard says customers are satisfied. CSAT is green. The quarterly deck gets a polite nod. Meanwhile, expansion stalls, renewals quietly soften, and support costs creep up — and nobody can point to a single “bad” survey score that explains it. That isn’t a mystery. It’s a metric paradox: CSAT can look [&#8230;]]]></description>
		
					<wfw:commentRss>https://bradenkelley.com/2026/07/why-csat-looks-fine-while-revenue-leaks/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100385</post-id>	</item>
		<item>
		<title>A Tale of Two Narratives on Polarization</title>
		<link>https://bradenkelley.com/2026/07/two-narratives-on-polarization/</link>
					<comments>https://bradenkelley.com/2026/07/two-narratives-on-polarization/#respond</comments>
		
		<dc:creator><![CDATA[Geoffrey Moore]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[polarization]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100176</guid>

					<description><![CDATA[GUEST POST from Geoffrey Moore In a time of increasing polarization, amplified by social media and exacerbated by malicious actors, we all need to deepen our understanding of just what we are into. Polarization, as I described in a previous blog on this subject, is best understood as an artifact of people binding their identities [&#8230;]]]></description>
		
					<wfw:commentRss>https://bradenkelley.com/2026/07/two-narratives-on-polarization/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100176</post-id>	</item>
		<item>
		<title>Why Collective Intelligence is the New Scarce Resource in an Age of Abundant AI</title>
		<link>https://bradenkelley.com/2026/07/coordination-dividend-ai-soft-landing/</link>
					<comments>https://bradenkelley.com/2026/07/coordination-dividend-ai-soft-landing/#respond</comments>
		
		<dc:creator><![CDATA[Art Inteligencia]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 01:10:00 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI soft landing]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[coordination dividend]]></category>
		<category><![CDATA[Human-AI Orchestration]]></category>
		<category><![CDATA[scarcity shift matrix]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100207</guid>

					<description><![CDATA[The Coordination Dividend &#8211; An AI Soft Landing Scenario by Braden Kelley and Art Inteligencia Throughout history, every major technological revolution has fundamentally altered the landscape of scarcity. The Industrial Revolution transitioned physical labor from a precious commodity into an abundant input; the Information Age did the same for data; and the Internet democratized communication, [&#8230;]]]></description>
		
					<wfw:commentRss>https://bradenkelley.com/2026/07/coordination-dividend-ai-soft-landing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100207</post-id>	</item>
		<item>
		<title>Why Are What We Know and What We Do Often So Different?</title>
		<link>https://bradenkelley.com/2026/07/gap-between-knowing-and-doing/</link>
					<comments>https://bradenkelley.com/2026/07/gap-between-knowing-and-doing/#respond</comments>
		
		<dc:creator><![CDATA[Greg Satell]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Change]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[behavior]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100170</guid>

					<description><![CDATA[GUEST POST from Greg Satell In 1988, a young management student named John Krafcik published an article in MIT’s Sloan Management Review entitled, Triumph of the Lean Production System. Based on his study of 90 manufacturing plants in 20 countries, it argued that manufacturing could be made vastly more productive, while improving quality at the [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100170</post-id>	</item>
		<item>
		<title>How to Keep Learning as a Leader</title>
		<link>https://bradenkelley.com/2026/07/how-to-keep-learning-as-a-leader/</link>
					<comments>https://bradenkelley.com/2026/07/how-to-keep-learning-as-a-leader/#respond</comments>
		
		<dc:creator><![CDATA[David Burkus]]></dc:creator>
		<pubDate>Sun, 26 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Learning]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100164</guid>

					<description><![CDATA[GUEST POST from David Burkus Leaders are learners. That&#8217;s not really disputed. You have to be a pretty strong learner to even get into a leadership role. And most people agree that you have to be continuously learning as a leader as well. The problem is that what is common knowledge is not always common [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100164</post-id>	</item>
		<item>
		<title>Why Conversations Are the New Digital Gold</title>
		<link>https://bradenkelley.com/2026/07/conversational-intelligence-digital-gold/</link>
					<comments>https://bradenkelley.com/2026/07/conversational-intelligence-digital-gold/#respond</comments>
		
		<dc:creator><![CDATA[Braden Kelley]]></dc:creator>
		<pubDate>Sat, 25 Jul 2026 18:49:08 +0000</pubDate>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[conversational commerce]]></category>
		<category><![CDATA[Conversational Intelligence]]></category>
		<category><![CDATA[digital gold]]></category>
		<category><![CDATA[Google Gemini]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[openai]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[voice of the customer]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100243</guid>

					<description><![CDATA[The Big New Revenue Opportunity for Google, OpenAI and Anthropic by Braden Kelley and Art Inteligencia I. Introduction: The Disruption of the Clickstream For over two decades, the digital economy operated on a straightforward, predictable currency: the clickstream. Organizations built vast marketing engines, customer experience frameworks, and product strategy backlogs around keyword volumes, cost-per-click (CPC) [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">100243</post-id>	</item>
		<item>
		<title>Designing Synthetic Ecology Frameworks for a Self-Reporting Planet</title>
		<link>https://bradenkelley.com/2026/07/synthetic-ecology-frameworks-genomic-biosensors/</link>
					<comments>https://bradenkelley.com/2026/07/synthetic-ecology-frameworks-genomic-biosensors/#respond</comments>
		
		<dc:creator><![CDATA[Art Inteligencia]]></dc:creator>
		<pubDate>Sat, 25 Jul 2026 01:10:00 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ecology]]></category>
		<category><![CDATA[self-reporting planet]]></category>
		<category><![CDATA[synthetic ecology]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=100152</guid>

					<description><![CDATA[The Living Pulse GUEST POST from Art Inteligencia Our current systems—whether they are agricultural supply chains, sprawling corporate real estate, or fragile urban grids—are fundamentally &#8220;silent&#8221; until the moment of failure. We have spent the last few decades obsessed with creating digital overlays to monitor our physical world, yet we remain constrained by a reliance [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">100152</post-id>	</item>
		<item>
		<title>Here is Your Healthy Dose of Heresy</title>
		<link>https://bradenkelley.com/2026/07/escaping-stale-thinking-innovation-heresy/</link>
					<comments>https://bradenkelley.com/2026/07/escaping-stale-thinking-innovation-heresy/#respond</comments>
		
		<dc:creator><![CDATA[Mike Shipulski]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[heresy]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=99936</guid>

					<description><![CDATA[GUEST POST from Mike Shipulski Anything worth its salt will meet with resistance. More strongly, if you get no resistance, don’t bother. There’s huge momentum around doing what worked last time. Same as last time but better; build on success; leverage last year’s investment; we know how to do it. Why are these arguments so [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">99936</post-id>	</item>
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		<title>What Happens When AI Becomes Your Customer?</title>
		<link>https://bradenkelley.com/2026/07/ai-become-your-customer/</link>
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		<dc:creator><![CDATA[Shep Hyken]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Mark Schaefer]]></category>
		<guid isPermaLink="false">https://bradenkelley.com/?p=99939</guid>

					<description><![CDATA[GUEST POST from Shep Hyken What if AI started making buying decisions for your customers? Breaking news! It already is! And that means your marketing, sales and customer experience strategy may be in need of a major overhaul. One of my favorite business authors is Mark Schaefer. His books are always thought-provoking, relevant and accurate. [&#8230;]]]></description>
		
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