Online video will generate buzz without breaking the bank

By Craig Sullivan, VP International Products, NetSuite

Over the last decade,e-commerce has changed the face of the retail sector, helping companies to expand into new markets, engage more efficiently with customers, reduce costs and drive revenue growth. However, following a period of recession, many retailers can find themselves facing…

By Andy Budd, managing director, web user-experience consultancy Clearleft

Truly understand your audience

The key to creating a successful website lies in providing an engaging experience for the end-user. Websites offering a poorly-defined and badly executed customer experience often frustrate users and drive them away.

By Judith Lewis, Search Director, i-level

As the credit crunch forces more and more marketing budgets to be trimmed, keeping yourpaid search accounts in tip top shape has become increasingly important.

Pay-per-click (PPC) is not something you can set and forget.

By Andy Betts, Managing Consultant, DBD Media

With the announcements at the end of last year that Bing and Google have linked partnerships with social networking and micro-blogging sites such as Twitter, Facebook and MySpace, it is inevitable that real time search will rise in importance to offer companies an important…