What's in Marketing Management

2012-05-01T14:00:00.000-03:00

Some people ask: Administration in Marketing is the same asmarketing? The answer is yes. The administration is reviewing the act, plan, organize, implement and manage organizational strategies. Thus, the administration aims to manage the entiremarketing plan market to achieve a detection of the consumermarketing needs and bring him the products or services the way you want it.

How does management marketing is one of the areas related tobusiness administration, is of great importance that the marketerhas also the knowledge of business administration. Marketingrefers not only to advertising and publicity, but to a complex field ofmarket analysis implementing strategies that lead to the consumera composite of factors that influence your buying decision.

Philip Kotler, marketing is a process that leads to people what theyneed. Thus, marketers have to search, detect, plan and make available to the client, exactly the product they need.

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What's in Marketing Management