http://buybeatybrands/index.php/home/index/ en stephen_pratley@hotmail.com Copyright 2008 2008-10-09T20:39:05+00:00 http://buybeautybrands.com/index.php/home/page/pro-ferm/ http://buybeautybrands.com/index.php/home/page/pro-ferm/#When:20:39:05Z Groundbreaking research from Professors Fleischer and Gerber and Dr Paul Clayton brings you: The extraordinary benefits of Beta-Glucans in a range of specially formulated treatments... The modern world of skin care offers a number of non-surgical products that actually can reduce wrinkles and the signs of ageing. These fall into two main categories: Peptide based creams (which act as indiscriminate cell growth promoters) and botox emulators (which temporarily swell and stretch the skin) are respectively known to generate skin growth and temporarily smooth the skin’s surface, creating an improved visual effect. In the longer run, however, the only way to be sure that the effects are both healthy and lasting is to harness your bodies natural defense systems that fight imperfections and mutations, rather than encourage them. To do this you need to support the extra-cellular matrix, a fine three-dimensional mesh of micro-fibres which determine the strength, firmness, smoothness and hydration of the skin. This can be done using beta glucans (pictured) to activate a population of cells deep in the skin called the Langerhans cells. Langerhans cells are a key element in the skin’s defense; they protect against micro-organisms that could otherwise cause disease, and clear away damaged skin cells.They also promote the growth of new skin cells and stimulate the fibroblasts, another key group of cells in the skin responsible for generating new extra-cellular matrix. Once activated, the Langerhans cells and the fibroblasts gradually overhaul the skin, giving it a spring-cleaning from the inside and renewing the extra-cellular matrix. The transportation of these long chain molecules deep into the skin without any invasive techniques...Beta glucans are not usually able to penetrate the skin; but as a result of recent research it has become possible to complex them with hyaluronic acid (the skin’s natural hydrating agent) so they sink into the skin like rain into fertile soil. There is an immediate improvement in skin hydration due to the hyaluronic acid, resulting in better bloom. Meanwhile, in the background, the beta glucans get to work.The unique brilliance of the patented combination of Glucaferm® and Hyaferm® blended into luxury creams and lotions...The only known non-invasive way of achieving this has been patented as a combination of a beta glucan known as Glucaferm® and a carrier called Hyaferm®. These uniquely combine to make up the primary constituent of the Pro-Ferm range of skin creams.Research at the Berlin University show that wrinkle depth is reduced, and skin hydration and elasticity improved after only 30 days of use as illustrated below.Glucaferm® is a highly bioactive molecule with amazingly beneficial properties, it consists of specially purified 1-3, 1- 6 beta glucans, the most potent natural immune support known. These boost immune cells in the skin, helping them work harder to kill bacteria and deformed cells and to accelerate tissue repair and healing. Pro-Ferm returns the dynamic equilibrium of your skin to that of younger skin, hydration and elasticity improve and wrinkles are visibly reduced.Safe, scientifically proven and patented, Pro-Ferm is different. It provides luxury face care that naturally supports the bodies defense systems to genuinely reduce the signs of ageing without potential long term penalties or concerns. Pro-Ferm is a non-surgical solution you can trust.Essentially, Pro-Ferm naturally harnesses the power of your skin’s immune system – which is the trigger for the skins repair and renewal mechanism, to give you deeper immunity to the signs of ageing. The dual benefit of a specifically designed ‘World First’ nutritional maintenance program to provide the essential internal support for your skin...Your skin is tough yet tender, durable yet delicate, and it is beautiful - and amazingly complex. Beneath the surface many cell types work in harmony to keep your skin looking and feeling healthy. They need not only the external support of the Pro-Ferm creams and lotions but they need nutrition - and this can only be provided internally. pro-ferm+ comes in tablet form and is designed specifically  to provide your skin with 8 major categories of micro- and phyto- nutrients, all of which play an absolutely essential role in the maintenance and upkeep of healthy younger looking skin... 2008-10-09T20:39:05+00:00 http://buybeautybrands.com/index.php/home/page/revive/ http://buybeautybrands.com/index.php/home/page/revive/#When:20:34:50Z RéVive skincare is surprisingly simple. The entire skincare line is based on one irrefutable fact: in your 20’s skin regenerates every two to three weeks (i.e. skin cells turn over regularly to expose fresh new skin underneath the dead top layer of skin cells). As we age skin regeneration slows to eight or nine weeks. Dead cells gather on the surface, look worn out, and contribute to dull dry looking skin. Alternatively, new cells with quick life cycles produce fresh and radiant skin and improve skin quality and tone. So the dilemma was always: what will enable skin to continually look young and fresh as we age? How do you speed up skin cells to reverse and slow down aging?RéVive works because it speeds up skin cells on a molecular level. RéVive, with Nobel Prize winning EGF (Epidermal Growth Factor), is responsible for creating dynamic and fast moving cell activity so that after only a few weeks, your skin looks youthful and dewy. Not only that but RéVive works faster on damaged and aged skin. RéVive is the ultimate organic product because it replaces what naturally happens in the body but slows down with age. EGF is a protein molecule made of amino acids (for example, soy protein is also composed of amino acids). The process of molecule slowdown is similar to when diabetics lose the ability to produce insulin -they must replace it with insulin created outside the body. EGF is made up specifically of 53 blocks of protein and is then reproduced- or bio-engineered -exactly as it exists in the body. The end product is an absolutely pure protein molecule of EGF. Only recently, bioengineering advances allowed for RéVive Founder Dr. Gregory Bays Brown to perfectly recreate that molecule. HERE IS our family of molecules and a quick explanation of how they work.The Formula / EGF (Epidermal Growth Factor)At the heart of RéVive Sensitif Cellular Repair and Moisturizing Renewal Creams is the highly active EGF molecule (Epidermal Growth Factor). It is released in the body when there is an injury and when applied to aging skin can restore luminosity. Made of 53 amino acids, Dr. Brown combined it into creams that produce small miracles. Only RéVive has this technology and it works to bring the ‘RéVive glow’ to the face within days.IGF (Insulin-like Growth Factor)IGF firms and strengthens the underlying collagen to thicken the dermis. IGF prevents sagging and plumps fine lines and is called the youth molecule because it actually boosts collagen production and re-juices the skin.KGF (Keratinocyte Growth Factor)KGF is the newest most potent molecule yet. KGF works specifically to increase facial volume – a subtle loss over decades that dramatically ages the face. KGF can potentially fill the creases, lift the sag, and tighten the droop. “This is the first product to address volume,” says Dr. Brown.KGF achieves results never before possible in skincare because it doesn_t just speed up skin cell turnover (8 times faster!) but halts DNA fragmentation to prevent cells from spinning out of control. KGF has a quick response and enhances skins fluidity in days. MPIMPI slows signs of aging by inhibiting the loss of skin’s natural elasticity and collagen levels. MPI rebuilds broken capillaries and significantly diminishes fine lines, sun damage, and rosacea. 2008-10-09T20:34:50+00:00 http://buybeautybrands.com/index.php/home/page/rodial/ http://buybeautybrands.com/index.php/home/page/rodial/#When:20:31:32Z In the age of chemical peels and cosmetic surgery, Rodial has captured nature's power by creating a range of super-effective skincare. The Rodial products deliver targeted treatments to specific skin concerns from wrinkles and age spots to celllulite and stretch marks. In all Rodial products, Pomegranate Ellagic Tannin, with its natural anti-ageing, firming and collagen-boosting properties, is combined with breakthrough natural ingredients clinically tested to show results. 2008-10-09T20:31:32+00:00 http://buybeautybrands.com/index.php/home/page/sk-ii/ http://buybeautybrands.com/index.php/home/page/sk-ii/#When:20:29:52Z Pitera, was discovered purely by chance.  About thirty years ago, a scientist noticed that the hands of workers at a Japanese saké brewery looked beautiful and young. This was the inspiration behind five years of research by a team of scientists who screened through over 300 types of yeasts and refined the precise conditions for fermentation, leading to the discovery of SK-II's signature ingredient, Pitera. Derived from a unique yeast's fermentation, Pitera is a blend of vitamins, amino acids, minerals, and organic acids that work together to allow the skin's natural surface rejuvenation process to function at its prime, enhancing the renewal of the skin's outer layer.  Continued usage of Pitera leads to clearer, softer and smoother skin. Pitera is the signature ingredient in all SK-II products, and is 'the secret key' to glowing skin. Facial Treatment Essence, which was also the basis of Cate Blanchett's discovery of the brand is over 90% pure Pitera.   It moisturizes, and works to improve both texture and clarity; to promote a radiant, glowing complexion. Pitera is a single blend of vitamins, amino acids, minerals and organic acids that work together to regenerate the appearance of your skin by promoting the renewal of the outer layer, enabling the skin's natural rejuvenation process. Today, scientists continue to marry this miracle of nature with breakthrough science in the advanced skincare line, SK-II - which, like Pitera, combines nature's purity, timeless rituals for body and soul and modern technology to restore the natural rhythm and beauty of your skin. In the East, it is believed that the key to a balanced life lies in the power of rituals. The SK-II ritual inspires complete devotion to those who practice it. Morning and evening is a time dedicated to caring for oneself. An escape that first begins with getting into a meditative state, clearing your mind and visualising your ideal skin, both now and for the future. This subtle yet powerful step is inspired by the timeless philosophy of the East, which is that the mind and body are one, inextricably linked. Your ritual is yours alone, designed to enhance the natural beauty of your skin, attend to its special needs and fit into your lifestyle. After taking a quiet moment for yourself to visualise your ideal skin, you may begin your skin ritual, which consists of three stages: Thoroughly cleanse and refresh your skin to prepare it to experience the wonders of Pitera. Facial Treatment Essence, the heart of the SK-II ritual, literally drenches your skin with over 90% pure Pitera, raising skin moisture levels and stimulating the renewal of the skin's outer layer to improve texture and clarity. Facial Treatment Essence is the core treatment for all, regardless of age, skin condition or skin type. Products and massage techniques recommended to you by your SK-II skincare counsellor are designed to address specific needs: brightening, nourishing, anti-ageing and finishing. The benefits of Pitera will gradually reveal themselves by the end of your skin's natural 28-day cycle - marking the beginning of a lifetime of new beauty for your skin. 2008-10-09T20:29:52+00:00 http://buybeautybrands.com/index.php/home/page/skinceuticals/ http://buybeautybrands.com/index.php/home/page/skinceuticals/#When:20:26:34Z Our mission at SkinCeuticals is to improve skin health. Dedicated to this purpose, we make one simple promise – provide quality products backed by science. To maintain and improve skin health, an effective skincare regime must contain three fundamental elements – prevention, protection and correction. SkinCeuticals product philosophy and educational programs are built around these principles. Our line of advanced skincare products is designed to prevent future damage, protect healthy skin, and correct previous damage. At SkinCeuticals, achieving results means more than restoring youthful, radiant skin – it means preventing serious skin conditions, like skin cancer. Founded in 1997, SkinCeuticals discovers, develops, and delivers innovative dermatology products that improve the overall health and appearance of the skin. We use pure, pharmaceutical grade ingredients with proven scientific results. Our formulations are based on optimal concentrations of active ingredients elegantly crafted into functional products – designed, formulated and tested for effectiveness. Our entire skincare program works as a complete system for maximum improvement to skin health. Our dedication to developing advanced skincare backed by science has earned us a strong reputation with the medical community worldwide. SkinCeuticals provides complete skincare solutions through dermatologists, plastic surgeons, medi-spas, and other skincare professionals in the United States and in over 35 countries worldwide. These experts trust SkinCeuticals to promote skin health – not trends.top Early in our history, a SkinCeuticals research team helped pioneer the advent of cosmeceuticals with the original topical vitamin C technology that protects skin from premature signs of aging caused by environmental damage. SkinCeuticals continued to lead the industry as one of the first companies to provide scientific evidence to support product benefits – publishing clinical studies in respected medical journals usually reserved for pharmaceutical research.Today, SkinCeuticals adopts a multidisciplinary approach to product development. We have formed networks with top scientists form the fields of cellular and molecular biology, chemistry, biophysics, and medicine. They work to further our understanding of the processes of skin aging, photoaging, and other individual skin conditions. Through our unique relationship with these multidisciplinary networks, we are able to collaborate with the international medical community to deepen our knowledge of the skin and skin health. Our innovation has earned our research team numerous federal and state grants to help further the pursuit of technologies to improve skin health. In addition to these grants, SkinCeuticals funds clinical trials at major medical institutions such as Duke University Medical Center and the National Institute of Health, in the USA. We are proud of our commitment to charitable sponsorships and donations to organizations concerned with improving health. We educate the public on the dangers of UV light, environmental elements, and lifestyle choices that affect the skin. SkinCeuticals provides speakers for professional and consumer education, publishes scientific articles and research, and coordinates free skin cancer screenings. We also provide scientific evidence and offer expert commentary to the media in an effort to raise industry standards. Through research, innovation, education, and media relations, SkinCeuticals constantly strives to promote and improve skin health. SkinCeuticals offers a variety of advanced skincare products that work together to prevent and correct skin damage through continued daily usage. Although no product on the market today instantly removes wrinkles, our products contain powerful ingredients to promote lasting skin health and improve visible signs of aging over an extended period of time. * Used properly in recommended regimes, our products work synergistically to improve skin colour, tone, and elasticity. * The regimes in this chapter reflect a program incorporating the entire SkinCeuticals line to provide optimal photo-protection results. Other specialized treatments may be incorporated with our products to customize a program that fits your needs. 2008-10-09T20:26:34+00:00 http://buybeautybrands.com/index.php/home/page/tracie-martyn/ http://buybeautybrands.com/index.php/home/page/tracie-martyn/#When:20:22:08Z Tracie Martyn was born in England and has worked as a make-up artist in the fashion industry since 1982. Collaborating with top photographers throughout the world, her work has appeared in international publications such as Vogue, W, Vanity Fair and Harper's Bazaar. Her fascination with the process of the transformation and enhancement of the face has led her to develop a special treatment called the Resculpting Facial®. Tracie has spent years perfecting her art and is today a respected authority in the beauty field. Tracie's unique holistic approach to beauty incorporates her interests in yoga, nutrition and a number of massage techniques. Tracie Martyn's salon is situated in a beautiful private location on Fifth Avenue in Manhattan. We offer truly uplifting and extremely effective face and body treatments, as well as our own natural, advanced skin care products that are based on our new proprietary technology. Much appreciated by our celebrity clients is the unique calming feeling experienced when one steps through the door. The peaceful and beautiful atmosphere of the salon is a result of the incredible attention to detail. Feng Shui by David Raney has helped to bring harmony to each of the treatment rooms. Aromatic ginger tea scented candles, aromatherapy oils, soft calming music and floral arrangements by Anthony Todd combine to create a truly nurturing and transformative space. 2008-10-09T20:22:08+00:00 http://buybeautybrands.com/index.php/home/page/z-bigatti/ http://buybeautybrands.com/index.php/home/page/z-bigatti/#When:20:17:28Z Z.Bigatti is one of the most luxurious cosmetic companies in the world. Known in Europe and Asia for their illustrious skin care products and stunning marble and gold palace spas and stores, Z.Bigatti is bringing the future of skin care to the World.  Zizo Attia, founder and CEO of Z.Bigatti Cosmetics, has remained anonymous until now. Zizo grew up in France to an aristocratic family. His family members are entrepreneurs in Department Stores and Textiles. Zizo continues to travel the world and has learned to appreciate exquisite taste in quality and service. As a child, Zizo accompanied his mother on shopping excursions – paying attention as she examined the cosmetic products and commented on unique details, innovations, and designs. He was intrigued by the numerous skin care products displayed in the beauty departments and loved their packaging and aesthetic. As Zizo grew up, he traveled the world acquiring a taste and desire for all things lavish and choice. He understood the value of quality and wondered if it was possible to create a miracle cream that would deliver age-reversing effects and preventative nutrients to beautify and nourish skin. He wanted to create a skin cream so exquisite and effective that it would have the power to make your skin look beautiful today, tomorrow and years from now. He set out to develop the first all-in-one cream, and assembled a team of world renowned cosmetic chemists. For over five years, Zizo and his team scrutinized over the creation of their miracle cream. Zizo and his dermatologists would test each formula and meticulously analyze the results. The cream had to be perfect – it had to achieve what other creams only claimed to do – it had to restore the skin, and create what Zizo believed to be “The Face of the Future.” After years of research and trial, Zizo was finally confidant that they had created the ultimate cream, and he named it the Z.Bigatti Re-Storation Skin Treatment Facial Cream. The Skin Treatment Cream quickly became world renowned for its capabilities to exfoliate, hydrate, detoxify and protect while eliminating the signs of fine lines and winkles all in one step. Women all over the world marveled at its efficacy and quickly demanded that Z.Bigatti expand their line of luxurious cosmeceuticals. Z.Bigatti offers a full line of targeted treatments that build on its unprecedented approach to skin care. Determined to formulate the most effective treatments for intricate skin care needs, Z.Bigatti succeeded in developing products that were not only easy to use, but of unsurpassed efficacy and elegance. Z.Bigatti's first product vision was achieved with Re-Storation Skin Treatment, the first 'all-in-one' facial cream. This innovation was a solution to the complicated, multiple step skin care regimens that were common in the industry. Once this new 'all-in-one' concept was introduced to the sophisticated consumer, it became an overwhelming, instantaneous success. Re-Storation Skin Treatment remains unique in its formulation as the most effective and luxurious therapy for youthful, beautiful skin. Today Z.Bigatti offers a complete line of versatile products that benefit all skin types and ages. Z.Bigatti is dedicated to the science of skin care and devoted to its client's sense of personal beauty. Currently, the Z.Bigatti Re-Storation Collection includes over twenty-five skincare products, which continue to attract a devoted following of consumers desiring the benefits of this luxurious brand. Consumers are able to purchase Z.Bigatti products at the finest and most exceptional retailers around the world. 2008-10-09T20:17:28+00:00 http://buybeautybrands.com/index.php/home/page/dr-perricone/ http://buybeautybrands.com/index.php/home/page/dr-perricone/#When:20:14:34Z "Wrinkled, sagging skin is not the inevitable result of growing older. It is a disease and you can fight it. You can look your best, feel your best, and enjoy beautiful skin and optimal health every day of your life." Nicholas Perricone, MD, FACN, is a board certified clinical and research dermatologist, and CEO of NV Perricone MD, Ltd. A brilliant scholar, Dr. Perricone completed medical school in just 3 years, graduating with distinction. He completed his internship in Pediatrics at Yale Medical School and his Dermatology Residency at Ford Medical Center. Dr. Perricone is regarded as the Father of the Inflammation Theory of Aging. He is the author of the three New York Times # 1 Best Sellers, The Perricone Promise (Warner Books 2004), The Perricone Prescription (HarperCollins 2002), and The Wrinkle Cure (Warner Books 1998) as well as the recent New York Times best seller, The Perricone Weight Loss Diet (Random House 2005). His most recent book, Dr. Perricone’s 7 Secrets to Beauty, Health and Longevity (Random House 2006) debuted in November 2006. After years of research Dr. Perricone arrived at the conclusion that cellular inflammation may be the underlying cause of wrinkles. According to Dr. Perricone, this inflammation is not the redness that is visible to the naked eye but rather microscopic irritation that takes place in your cells leading to cellular damage. He believes that this inflammation is responsible for skin-related problems like breakouts, wrinkles, and loss of firmness. Dr. Perricone's holistic approach to aging treats this inflammation in three ways: through diet, nutriceutical supplements, and his award-winning line of cosmeceuticals. Through his program this type of inflammation can be stopped, which slows down the skin's aging process and even reverses existing damage. The effects of this program are not only visible externally but will enhance your life with better overall health and increased energy. Dr. Perricone's constant research and groundbreaking products keep him at the forefront of advancements in the field of skincare. With his introduction of the brain-beauty connection, we have the materialization of skincare's current phenomenon: Neuropeptides. Dr. Perricone is the focus of a series of award-wining television specials airing in the U.S. on PBS TV. He is a popular guest on American television, appearing on the Today Show, Oprah, Larry King, 20/20, Good Morning America, The View, CNN, Fox, Extra, Access Hollywood as well as many other news and lifestyle broadcasts. He has been featured in the New York Times, Wall Street Journal, Vogue, Harper’s Bazaar, W, Forbes, People, WWD, USA Today and a host of other major magazines and newspapers around the globe. Vogue named Dr. Perricone one of the best dermatologists in the U.S. in 2001 - and the opening of the Perricone Flagship store on Madison Avenue (NYC) was named one of the ‘Top Ten Beauty Stories’ by WWD in 2005 Dr. Perricone is an Adjunct Professor of Medicine at the Michigan State University’s College of Human Medicine. He is certified by the American Board of Dermatology, is a Fellow of the New York Academy of Sciences, and a Fellow of the American College of Nutrition. He is also a Fellow of the American Academy of Dermatology and the Society of Investigative Dermatology. Dr. Perricone has served as Assistant Clinical Professor of Dermatology at Yale School of Medicine and as Chief of Dermatology at the state of Connecticut’s Veterans Hospital. 2008-10-09T20:14:34+00:00 http://buybeautybrands.com/index.php/home/page/peter-thomas-roth/ http://buybeautybrands.com/index.php/home/page/peter-thomas-roth/#When:20:09:44Z Peter's interest in skin care derived from his own quest to find effective products to treat his acne, sun spots, and fine lines. The Peter Thomas Roth Clinical Skin Care Company blossomed from Peter's mission to create a broad-scale collection of therapeutic skin treatments that use the most effective and potent ingredients with the most advanced technology to produce enough variety and choice in formulations to satisfy anyone’s individual skin care needs.  Skin care innovator Peter Thomas Roth is the first generation child of Hungarian parents. Skin care is an inherent part of Peter's heritage. During the late 1800s and early 1900s, Peter's father's family owned and operated two spa hotels in Hungary. One was on Lake Balaton and one was in Tourna. When skin care pioneer Peter launched his company in 1993, he improved on many of these old formulas keeping in mind the basic philosophy of the healing, and soothing, qualities of the many muds and minerals in the Thermal Springs and their important curative properties for specific medical conditions and remedies by blending 19th century recipes with 21st century skin care technologies and ingredients.  Peter is actively involved in stressing superb quality control and progressive new product development in the company owned lab and production facility. The rejuvenating Peter Thomas Roth treatment collection currently consists of a comprehensive range of over 100 products including moisturizers; cleansers and treatments that promote clear skin and address all skin care needs including anti-aging, acne, hydration and sun care. The line is available at elite spas and select retail locations worldwide.  2008-10-09T20:09:44+00:00 http://buybeautybrands.com/index.php/home/page/model-co/ http://buybeautybrands.com/index.php/home/page/model-co/#When:20:04:20Z ModelCo is a cult beauty brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett ModelCo creates premium beauty products for high demand consumers that are quick-fix, multi-purpose and unique. The formulations, applications & packaging are revolutionary and of a premium quality. Each product cleverly combines cutting-edge creativity and technical innovation. ModelCo launched onto the market with the phenomenally successful LASH WAND Heated Eyelash Curler in May 2002. ModelCo's cult range of products, including over 125 unique wonder products, have made the company a trailblazer in beauty worldwide by being the first-to-market with a range of unique products never seen before. The staggering success of ModelCo’s first two creations, LASH WAND Heated Eyelash Curler and TAN Airbrush in a Can experienced phenomenal world-wide recognition and sales, are innovations that have transcended convention & changed women's lives forever. Within just five short years of launching and a 350% turnover growth, ModelCo, has enjoyed spectacular global success with the brand now sold in 5 continents, 27 countries and over 1000 stores and niche beauty apothecaries, including Colette and Le Printemps in Paris; Villa-Moda in Dubai; and beauty mecca Space NK in the UK. In the US ModelCo is stocked at Sephora and is the first Australian beauty brand to launch into New York's finest boutique department store Henri Bendel, BLISS Spas and Victoria’s Secret. In Australia, ModelCo recently entered into an exclusive distribution partnership with in David Jones, the country’s leading prestige department store. This partnership will allow ModelCo to take the brand to the next stage and provide our consumers with a true ModelCo brand experience. The rollout in all 34 stores, consist of state-of-the-art concept installations staffed by trained consultants and will provide a wide variety of quick-fix beauty treatments.Our ongoing relationships with models & celebrities was again highlighted when in 2006, in a industry coup, ModelCo signed a 2 year contract with Elle Macpherson as the global face of ModelCo’s revolutionary cosmeceuticial product ERASE THOSE FINE LINES. Elle Macpherson epitomised so many of the brand values and is the perfect internationally recognised ‘woman of influence’ to endorse this product. There were many synergies relating back to the brand heritage & that have real appeal to our core consumer – Elle is an international supermodel, an astute business woman, a mother and of course an Australian icon.Our celebrity following continues to grow and ModelCo counts Nicole Ritchie, Kylie Minogue, Naomi Watts, Sienna Miller, Victoria Beckham, Kate Winslet, Lily Cole, Uma Thurman, Mischa Barton, Jade Jagger, Cameron Diaz, Renee Zellweger, Sophie Dahl, Keira Knightly and Ashley Olsen, to name just a few, as fans of the brand. So how did ModelCo start? Director, Shelley Barrett, had been running a successful modelling agency for 10 years and over the course of time she would hear countless stories, ideas and dreams from her models and stylists about products they wished were on the market but weren’t available. Shelley listened, saw the potential for a thriving business and went straight into production formulating innovative products that larger multi-nationals weren’t providing.  ModelCo then developed their signature ‘pink’ identity, high-voltage glamour packaging and with brand essence of WOW has gone on to create innovative beauty products inspired by models, celebrity and the every day women’s need for unique, dual-purpose cosmetics. ModelCo has embraced a distinctive marketing strategy and multi-channel distribution model consisting of department stores, home shopping television, E-commerce, specialty beauty apothecaries and selected high end fashion / lifestyle boutiques. This multi-channel, integrated business strategy enables ModelCo to build brand awareness, increase consumer loyalty and leverage investment while reinforcing the authenticity and premium image of the brand.Today ModelCo has become a cult beauty brand that resonates with a modern woman, providing chic and sophisticated must-have beauty products. ModelCo’s edge transcends what’s new into what’s next, with products that deliver what they promise. MODELCO – SALUTE THE FUTURE OF BEAUTY. 2008-10-09T20:04:20+00:00