Modern Marketing for Small Businesses Web TV Show. BuzzBooster TV

Your Unique Voice, How to Create an Extreme Income Explosion; BuzzBooster TV #47

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Tue, 07 Feb 2012 23:35:25 +0000

Every business needs to find its own unique voice in order to get attention from their market and we cover that this week. We also show you the formula to create an extreme income explosion in your business. This is BuzzBooster TV episode 47 with Nashlah and Shahar

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Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://bit.ly/mozypod1 – Use promo code PODCAST15 for a special deal!

Marketing to Boomers, Unveil Your Core Story in Business; BuzzBooster TV #46

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Tue, 31 Jan 2012 20:49:04 +0000

How to market to boomers and what not to do when advertising to boomers, how to unveil your core story in business. Ideas can be liabilities, so how to deal with them. These are just a few of the marketing topics covered by Shahar and Nashlah in this episode of BuzzBooster TV!

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://bit.ly/mozypod1 – Use promo code PODCAST15 for a special deal!

The Transcript

Marketing to Boomers, Unveil Your Core Story in Business; BuzzBooster TV #46

NASHLAH: Hey, welcome to BuzzBooster.TV.

SHAHAR: I’m Shahar.

NASHLAH: And I’m Nash and this show is sponsored by MozyPro.

SHAHAR: Yay, MozyPro and today we are going to talk about…

NASHLAH: Many things.

SHAHAR: Many things, yes. Magnetic system, now the second step…

NASHLAH: Magnetic…

SHAHAR: On how to…

NASHLAH: Influence system.

SHAHAR: Yes, on how you can be…

NASHLAH: Step two.

SHAHAR: Irresistible to your market.

NASHLAH: Yes.

SHAHAR: And what else?

NASHLAH: Well, we have a very cool tip.

SHAHAR: Yes and a very cool tool and we’re also going to talk about marketing to boomers and seniors.

NASHLAH: Yes.

SHAHAR: Enjoy. Moving on with the magnetic system.

NASHLAH: Yes.

SHAHAR: Okay.

NASHLAH: Magnetic influence.

SHAHAR: Last episodes we talked about how to create a resistible promise.

NASHLAH: That’s right.

SHAHAR: Which is crucial when you’re trying to reach your market.

NASHLAH: You have to start there.

SHAHAR: Yes. And especially because do you know the market and people, the consumer has changed a lot in the last five years, you need to pay attention always bring something more experiential for them than prices, okay?

NASHLAH: That’s right.

SHAHAR: And the second step which is the topic for today, is Unveil your Core Story.

NASHLAH: Core Story.

SHAHAR: You as a business, really need to have a story that people would care about. You know, when you’re there promoting your business, marketing your business, you know what your prospect is really…

NASHLAH: What?

SHAHAR: Asking?

NASHLAH: What?

SHAHAR: So what’s in it for me? Why should I care? Right? They ask this when they go to a website, they ask this when you’re, when they’re looking at your ads in the magazine and when you’re talking to them face to face.

NASHLAH: Why should I care?

SHAHAR: Why should I care is a very, very important one.

NASHLAH: Why?

SHAHAR: Because you know, with all this resection, we notice we have too much stuff.

NASHLAH: Uh-huh.

SHAHAR: We don’t need more stuff of anything. I don’t know about you, but [Inaudible 00:01:59] during spring, if you go around the houses all the garages are full of stuff not the cars. The cars are outside.

NASHLAH: The cars are parked outside.

SHAHAR: There really, there is no place inside to put the car and this we all realize, hey I have too much stuff and this stuff is meaningless. So now I want something that matters. When you as a business, you’re marketing to people, you need to understand that and say okay, why should they care about it?

Not only that, like I told you, they have, we need to have more experiential situations every time they consume from a company. So, if you have a story is really a way to reach them. Remember, yours is that the brain is wired for storage for narrative.

NASHLAH: Yeah.

SHAHAR: Really important, right? So if you’re just talking about benefits and features of a product, you’re not going to go anywhere.

NASHLAH: Nope.

SHAHAR: So it needs to be around a, if possible either a cause or movement that people should to care about.

NASHLAH: It has to be very emotional to the person.

SHAHAR: Exactly, I’m an emotional lad.

NASHLAH: Yeah.

SHAHAR: Give them an example.

NASHLAH: So like there’s yeah, there’s a company called Vosges Chocolate. They’re out in Chicago, it says go and they sell chocolates but the gourmet chocolates and you know Shahar, we’ve got to say, you can buy, you get a chocolate bar at the grocery store for what $.50, $.75. Well, these bars, they sell for at least seven, eight bucks.

What’s really unique about them though is their flavors, number one. So like you can get chocolate in wasabi…

SHAHAR: Right.

NASHLAH: Chocolate in bacon and things like that but beyond that when you do get a chocolate and you flip over the packaging and you start looking at it, instead of the boring nutritional information, which also have on there but instead of that, you actually have the story behind not only that chocolate but then how many store for instance.

SHAHAR: What’s inspired her to sell the company for prize.

NASHLAH: That’s exactly is. So like taking the chocolate in bacon one day that I’m thinking about, you flip it over and she tells you the story of how when she was a little girl and she was at her grandma’s eating chocolate chip pancakes with bacon and how that inspired her to create this chocolate bar that we now, that we were enjoying the other day.

And so, it goes back to her childhood having spent quality time with her grandma and so why you’re bringing that…

SHAHAR: And that brings an emotional connection with the prospects, right?

NASHLAH: Totally.

SHAHAR: Because we all have a grandma and how we got those special moments.

NASHLAH: That’s it. So I’m thinking about when I was a little kiddy eating pancakes, you know, so instead that that very thing. So it’s not just about, hey I decided to renovate the chocolate industry because there weren’t any cool flavors out there and da, da, I mean that’s cool too but it’s not impacting in the way that not, her thing is for example, so.

SHAHAR: Yes.

NASHLAH: It’s not emotionally.

SHAHAR: Actually this company, we could talk about them quite a lot.

NASHLAH: On several occasions, yeah.

SHAHAR: They, they do very well a lot of things. But I remember once I was at their website so I don’t know if it’s there now or not. It was during Easter and so she have the chocolate bunnies on the font page.

NASHLAH: Yes.

SHAHAR: The cool part is when it scroll the mouse over the chocolate bunny, it wouldn’t say click here, it would say see my story.

NASHLAH: Read my story.

SHAHAR: The chocolate bunny had a story.

NASHLAH: Story.

SHAHAR: Okay? I also seen some photographers on Google plus. I like Google Plus a lot and there are some, it’s not of course but there’s especially a lady there that every time she post a picture and she usually puts pictures of birds, okay? She tells a story that could be connected or not to that bird, the fact is you pay attention.

NASHLAH: Well, the fact is this, if you’re about to sell someone on something and you’ll approach them and you say he can I sell you something? He immediately are going to shutdown. He’s no, no, oh yeah, you know, I have two minutes of an appointment I have to go to, whatever it is.

SHAHAR: Yeah, yeah, he just won’t listen.

NASHLAH: Well, he don’t. But the moment when someone says can I tell you a story?

SHAHAR: Yeah.

NASHLAH: It’s almost like immediately you’re hooked into that and you, you want to listen to it.

SHAHAR: And when the story is connected to a purpose something that really should care about…

NASHLAH: Yeah.

SHAHAR: Then they pay attention. I want to use another example…

NASHLAH: Okay.

SHAHAR: Because we are going to talk about boomers and marketing for seniors later.

NASHLAH: Okay.

SHAHAR: So, I think it’s a perfect example.

NASHLAH: Sure, alright bring it in.

SHAHAR: Do you know, you know who I’m talking about right?

NASHLAH: Well you haven’t started, so I don’t.

SHAHAR: You don’t.

NASHLAH: You know, I’ve been practicing my mind telecommunication.

SHAHAR: You should be good by now.

NASHLAH: But yeah, I’m getting it.

SHAHAR: Oh boy. Okay, so this company is called www.stander.com.

NASHLAH: Oh yes.

SHAHAR: And they manufacture mobility products for seniors.

NASHLAH: Yes.

SHAHAR: So very interesting here because the user, the final user is a senior person, usually the buyer is the boomer that has an aging parent. So we have to build a campaign for them…

NASHLAH: Yes.

SHAHAR: And we always do this, we go to the magnetic system because we know we are going to hit the target if we do.

NASHLAH: That’s right.

SHAHAR: Do you want to explain what we did?

NASHLAH: Yes. You know, exactly…

SHAHAR: About the Core Story only.

NASHLAH: About the Core Story.

SHAHAR: The rest for another time.

NASHLAH: It’s very, very interesting actually what we did because they’re dealing with a subject that, it isn’t exactly easy to talk about.

SHAHAR: Exactly.

NASHLAH: I mean if I have an aging parent, if I had…

SHAHAR: So young.

NASHLAH: If I had an aging parent, the issue me having to take care of that parent or my sibling, I don’t have siblings. But, my siblings, having to take care of them, who’s going to do that, who’s going to and the fact…

SHAHAR: The issues that it happens in the family…

NASHLAH: In the family.

SHAHAR: When that happens, yeah.

NASHLAH: Not only that, the fact that this aging parents is now going through issues themselves not only the physical issues but the emotional issues that comes with it, so.

SHAHAR: Exactly.

NASHLAH: Very delicate subject to talk about. Well, Standers they do these mobility products that Shahar was saying. So things like, to help them get out of the bed, things to help them to get in and out of the shower…

SHAHAR: Very cool products by the way, very innovative if you compare to others in the same industry.

NASHLAH: That is very true.

SHAHAR: Yeah.

NASHLAH: One thing that did really that, as part of the campaign was, you know, in their packaging even, I’m not talking about packaging but it’s really…

SHAHAR: No, no, no before you go there, before you go to the package. What is the core story and why should people care about it?

NASHLAH: I was getting there.

SHAHAR: But when are you going to explain the whole story?

NASHLAH: Do you know the story?

SHAHAR: So, yeah, yeah, yeah tell them. I want the core, the why people should care about?

NASHLAH: Well, ultimately we came down to people get their things because they want to be independent. Is that what you wanted?

SHAHAR: Yes, it’s the extremely point.

NASHLAH: Yeah.

SHAHAR: Because the boomer generation values independence quite a bit.

NASHLAH: That’s right.

SHAHAR: Right?

NASHLAH: That’s, yeah.

SHAHAR: They do and…

NASHLAH: Come on why don’t you just tell them that…

SHAHAR: Alright, it’s really important. So they value independence very much and so does the aging person right? Because not they have to the only the new reality and they really don’t like that.

NASHLAH: Yeah.

SHAHAR: Maybe it’s just a knee replacement that they have but it’s still they go through all the hurdles of recovering from that, that independence is a crucial thing.

NASHLAH: That’s right.

SHAHAR: So the core message here is being independent.

NASHLAH: Be independent.

SHAHAR: That talks to the heart.

NASHLAH: It talks to the boomer.

SHAHAR: Of both. Yes.

NASHLAH: Yeah to the heart both.

SHAHAR: Yes, yes. But how do you, again this is not a tagline, see? This is the core story of the company.

NASHLAH: That’s what motivates them. Really that’s what inspires them to create and develop new products, that’s what inspires them to [Inaudible 00:08:46] and sell, that’s what, really it’s the, the thing that pushes them to do more.

SHAHAR: And is the core message on Facebook and Twitter…

NASHLAH: Everywhere.

SHAHAR: Because that, instead of having to talk about the product nonstop, they can talk about…

NASHLAH: Yeah.

SHAHAR: Dieting exercise, cool things you can do while recovering from knee surgery for example. So we can go on a spin on other subjects…

NASHLAH: That’s right.

SHAHAR: That also matters to them.

NASHLAH: And that all and ultimately talk about independence.

SHAHAR: Yes. Now, we do tie that with the story of the company.

NASHLAH: Yes.

SHAHAR: And now comes the packaging.

NASHLAH: So that’s where I was going to go into.

SHAHAR: Yeah, yup.

NASHLAH: That was just a reverse, anyway, that’s where I was going to because even in their packaging they’re telling that story, right? Just like we mention Vosges Chocolate as an example. Well they have the story of Grandma Esi really the reason why Jen, the founder, decided to start this company.

So it’s not only talking about the independence but it’s also talking about what drove her…

SHAHAR: Family values.

NASHLAH: Family values. Even with, if you read the story it’ll tell about how Grandma Esi, she used to live in this home and she went [Inaudible 00:09:48] the brick, the brick walls and that, the family went to take them to nursing home and that just wasn’t right because grandma was independent…

SHAHAR: Right.

NASHLAH: And she wanted to be where she, she went to stay where she lived all of her life and things like that, so very emotional when you read it.

SHAHAR: It’s very pretty then we have the drawing of Grandma Esi’s face on every single package. So see here again, we are creating the story of how independence was important to her.

NASHLAH: Yes.

SHAHAR: How that factor really inspired the whole company to go out and reach other people that want the same totally aligned with the be independent concept and [Inaudible 00:10:24] care.

NASHLAH: Yeah.

SHAHAR: Because just talking about families…

NASHLAH: Oh yes.

SHAHAR: Families being together and endure even through difficult times.

NASHLAH: That’s right. But now, you know Shahar, what you and I do want to point out is often times like you’re listening to this and you maybe say, well you know, I don’t have this huge company with the products and things like that or things like that. So, the fact is that there are stories within you that would benefit your business if you shared them.

And a lot of times, even trying to figure out what to share this stuff, so keep this in mind.

SHAHAR: Yes, and then…

NASHLAH: Wait, I’m in the middle of the sentence. Well, keep this in mind, not like we will interrupt each other all of the time. Keep this in mind, usually the stories that you want to keep the most or the ones that people need to hear the most.

SHAHAR: Yeah.

NASHLAH: Makes sense?

SHAHAR: Makes sense. Sometimes they’re hurt a bit of bit for you to tell them.

NASHLAH: Yeah.

SHAHAR: But they are necessary, they are part of who you are.

NASHLAH: That’s right.

SHAHAR: And that’s a very good point, you don’t have to have, to be a manufacturer or have products and packaging out there. What’s important for you is to understand what’s your core story, story and tell. Now, you do have to tell over and over and over again.

NASHLAH: Yes.

SHAHAR: Repetition is very important.

NASHLAH: Key.

SHAHAR: It’s important to read your post for several times with the same story. So do you have a blog? Blog about it every now and then…

NASHLAH: Yes.

SHAHAR: Not every day, every now and then.

NASHLAH: Do you do videos?

SHAHAR: Videos, tell your story every now and then.

NASHLAH: Do you have a podcast.

SHAHAR: Tell your story every now and then.

NASHLAH: Do you have a book?

SHAHAR: But tell many times.

NASHLAH: Yes.

SHAHAR: Don’t forget that because at some point you’ll say, oh I said already.

NASHLAH: No.

SHAHAR: And you assumed everybody remembers and knows about your story which is not true.

NASHLAH: It will never be enough.

SHAHAR: Yeah.

NASHLAH: Just, just keep that in mind.

SHAHAR: Yeah, just a one interesting…

NASHLAH: And even when people know about the story, even when they know about it already, sometimes it’s good to just to hit them with that reminder once again because it might bring them to the point of, you know, that’s really the reason why I connected to this person in the first place. That’s really the reason why I decided to go into business with you. So it’s good to remind them why they took that.

SHAHAR: Yes.

NASHLAH: That step and made that decision.

SHAHAR: There’s just an aside that I wanted to point out because sometimes you do face resistance when you’re trying to put your story out. For example, you know, the kids, oh the Stander for example, when we decided to have Grandma Esi and the story in the packaging, well the company that designs the package, well, that would get in the way of the design.

Be careful with that. Okay? Design will not earn sales like a good story well told.

NASHLAH: That’s right.

SHAHAR: Keep that in mind. So, you know, if somebody…

NASHLAH: That is very true.

SHAHAR: Just don’t listen them and…

NASHLAH: No.

SHAHAR: Yeah.

NASHLAH: You got to tell you story.

SHAHAR: Woah, we didn’t fight.

NASHLAH: No, but man it was a battle to get a word out.

SHAHAR: It was good, yeah. Okay, next time. No, not next time too. We have another room for you.

NASHLAH: Just stop talking.

SHAHAR: Yup. Sometimes it looks like it’s just about marketing.

NASHLAH: Yes.

SHAHAR: People want to know how to market better, they want to spend their time learning a new trick on Facebook…

NASHLAH: Yeah.

SHAHAR: To get ten thousands followers.

NASHLAH: That’s what they think about.

SHAHAR: Yeah, but this is more about other things too.

NASHLAH: Oh yes. You know, that’s actually one a mistake over something that people don’t really think about, when they think they’re going to go into business, it’s almost like a lot of times, let’s say someone who used to work for someone else. So, think, no, I’m going to go to work for myself, they’ll say I’m going to make my own hours.

SHAHAR: Yeah.

NASHLAH: And they think that when they could do that, that all that they’re going to do is their craft, all they’re going to do is what they’re good at. So, they’re only going to focus in accounting if they were an accountant for instance, that’s all. And they don’t realize that this is, requires a lot more than just what you’re really good at.

SHAHAR: Yes. Even though marketing is really, really crucial in a business taking care of the things that keep, keeps your business running is crucial. One example…

NASHLAH: Yes.

SHAHAR: Is protect the data in your company.

NASHLAH: Protect your data.

SHAHAR: It’s amazing, how many people don’t do that.

NASHLAH: No, because that’s something you can always do tomorrow.

SHAHAR: Yes.

NASHLAH: I’ll do it tomorrow.

SHAHAR: Yeah. But just think that if you wake up tomorrow and all the data from your clients are gone.

NASHLAH: Yeah.

SHAHAR: It doesn’t need much, right?

NASHLAH: Can you imagine that?

SHAHAR: Well, yesterday.

NASHLAH: How many businesses actually go out of business as a result of that?

SHAHAR: Yeah. You know, yesterday for example, I went to turn on my tablet which is pretty new.

NASHLAH: That’s right.

SHAHAR: It didn’t turned on and didn’t turned on at all, right?

NASHLAH: It just went power up.

SHAHAR: It died.

NASHLAH: It died like overnight.

SHAHAR: Yeah, we didn’t lose any data because we used MozyPro…

NASHLAH: We backed up.

SHAHAR: Yeah, MozyPro is a great company.

NASHLAH: Yes.

SHAHAR: They work with big companies and small companies like us.

NASHLAH: That’s right.

SHAHAR: And they protect your data. So even if you lose all of your equipment because a lightning came through the roof, you’re fine.

NASHLAH: That’s okay, you’re backed up.

SHAHAR: Yeah and if you’re not, you really can, you know, go bankrupt with something like this.

NASHLAH: You really can, yeah.

SHAHAR: Yeah. So I’m going to tell you that you need to talk to our friends in MozyPro.

NASHLAH: That’s right. Give them a call. You know what, in fact if you use the code podcast15.

SHAHAR: Fifteen, yes.

NASHLAH: It’ll actually give you 15% off. So podcast15 use that promo code, give them a call. Call them at 877-669-9776. That’s…

SHAHAR: That’s…

NASHLAH: 877-669-9776 or just go to their website www.Mozypro.com.

SHAHAR: Yes.

NASHLAH: M-O-Z-Y-P-R-O.com

SHAHAR: Yes, don’t postpone this.

NASHLAH: Uh-uh.

SHAHAR: It’s really serious.

NASHLAH: Yes it is. Hey, so today I have a tip. You know, it’s not so much a tool, it’s more of a concept, something that I’d like you to embrace. If you’re like me, you have several you have ideas all the time, right? Like me, myself and Shahar, we’re always thinking of new things to do and we’re always thinking of new projects and new ideas and new marketing concepts and all of these things.

But the fact is that we cannot implement all of it and a lot of times we end up falling into this little trap of trying to implement this cool new idea when in reality it might not have been the best thing, the best action to do. So to solve this problem with us, we actually developed a little tool we call the idea solidifier. This is it right here.

Now, you can’t really get it because, you know, we have it, but what you can do is do something similar. So basically the purpose of this little idea solidifier booklet that we have is simple. When we have an idea, we write it down, so I’ll even to open it up for you. We put the title, we put the outline of that idea and then we and we, here are the things that it says, this idea will be used for and we mention what it would be used for.

So if it’s a specific segment of your business, if it’s to market something, whatever it is you jot it down and even as for the niche market, who are you really after, who do you wants to target with this? A budget that it takes to actually implement to this idea, how much time do you need to implement it?

So you, whenever you have the idea, you write it down, you answer these questions. The number of people that will be involved, if is it just you, is it you and your partner, is it your entire team, what will it takes actually to get it done, how many people? Is this idea on track with your business strategy? Well, that’s actually, that’s when you start reflecting and say, okay, so yes it is a great idea but it is aligned with my overall path to success with what I envision for my business?

That’s one really good thing to ask. And then we have the classifiers and basically we just write ABC and A is, take it to the next level, B more research needed, wait or C archive it. So if it’s idea that is really good but after doing this, you think well, it’s not really aligned, it’s not really going to benefit my business how it should. It’s not really on track with what I envision with my goals, not very aligned, well, then maybe you need to archive it.

But usually you jot it down and now you have it, so you can go back to it later, you don’t describe it entirely or maybe it’s something that you actually want to take to the next level. After going through this process you think, you know, this really is a good, I think, a really good idea. It will benefit my business perhaps then I should take it to the next level.

And so now you jot it down as A. So just things like that. So it’s not really the tool that you’re using but it’s the, your approach, the way you’re actually dealing with your new ideas so that you’re not really discrediting yourself every time you have an idea and you’re too busy whatever or whatever and you forget it, you actually wrote, you have a journal of the things that, the new ideas that you have and you have way to actually measure and see is this really worth pursuing?

So, I do that and then here even ask, okay so if you selected A for instance, next steps will be bam, bam, bam jot down your action items and actually get to implement it. One thing, the people work with us they know that it work, we’re actually, we get things done. Once we decided that it has to be done, we get done, right?

One of the reasons because we have methods like these to actually determined what is important to go after and then outlining the action steps and getting it done because just sitting on things, just the time and waste your time, your energy, it drains you emotionally, so what does it take for you to get it done, get those action items outlined and do it.

SHAHAR: So I want to take second and talk to you about marketing to boomers. I have few questions for you, the first one is, do you know who is really buying from you. Okay, and if they are boomers are you really paying attention how you’re communicating with them? If you’re not, have you thought about it? Did you know that boomers are the segment today that have the most amount of disposable income?

Not only that, a very important fact is that, they are more likely to buy in difficult times, okay? So just think may, if you’re really reaching the right market for you, but if you are, okay, tell me if you’re really paying attention to them and creating a message that resonates with them. The other day, I did a blog post about it and you’re welcome to go and read it at the BuzzBooster blog that I was really showing some TV commercials that really do not pay attentions to boomers.

One of them of course is the, the medicine one where you see the couple on the bath tub, each one on a different bath tub in the middle of a beach or something and they are just holding hands. Is this message really arrived with one of the generations that frankly always had a lot of sex and they still do.

Is this the kind of message you would like to see as a boomer? Another one was Honda with the hybrid car where the only boomers that are shown in the commercial are playing chess. Well, do you know that boomers also are the segment that really are into the green and want a hybrid car?

So by not showing, just showing, you know, the cool guys with the car, you’re sending a message that we shouldn’t be buying your car at all and there are many other examples. For example, hair dye stuff for man where they show the older guys living like younger guys. Let me tell you, if I would be in that situation in a party living like the young guys I will feel, I would feel pretty pathetic.

So, again is it aligned, is it aligned? The other thing that I see quite often is trying to talk about the good old times for boomers and they are the nostalgia. Pepsi does that, Coke does that. Be careful with that because that’s really not a message that they aligned with. This is a generation that has changed the way people live in every single point in their time, including right now, retirement, they are reinventing retirement.

The fifty-five plus is one of the groups that opens more businesses than anybody else. So talking about nostalgia and [Inaudible 00:21:53] stuff and how life was before can be a huge, huge mistake. We all, we have a client that almost makes that mistake. Be very careful with that because that really impact a lot but most of all respect them for who they are and if you’re selling to them, do not forget to address them, you know, and then talk to them in a way that they value.

One other thing that is very important from all the other groups, the boomers really think about value and they want to buy things that have meaning to them. Okay? That’s the reason we put this segment together with the one we are talking about the core story because it’s like from any other group, this is the group that you really need to thank that the magnetic influence system can be applied because they need to care, okay? That’s my message to you today.

NASHLAH: That was super awesome.

SHAHAR: It was always awesome, right?

NASHLAH: Yes.

SHAHAR: Yes. We have a very special invitation.

NASHLAH: Oh yes. You don’t want to miss this one.

SHAHAR: Yes. Do you want to say it or I’m going to say it?

NASHLAH: Well, yeah you’re inching to do it, so go ahead.

SHAHAR: Yes, we have a very cool event coming.

NASHLAH: Very cool.

SHAHAR: And we really want to invite you to come join us.

NASHLAH: Yes.

SHAHAR: It’s going to be May 3^rd, 4^th and 5^th.

NASHLAH: 4^th and 5^th.

SHAHAR: 5^th.

NASHLAH: 5^th.

SHAHAR: 5^th in Salt Lake City Utah.

NASHLAH: Three, four five.

SHAHAR: Yeah, we have amazing speakers coming.

NASHLAH: Yes, we do.

SHAHAR: The ours truly, the BuzzBoosters.

NASHLAH: That’s right, we’ll be there.

SHAHAR: Michelle Sism [Inaudible 00:23:18.6] the size of minds Bob the teacher.

NASHLAH: Bob the teacher, he’s great.

SHAHAR: Catherine Randall and many more people.

NASHLAH: Super many more people.

SHAHAR: That name of the event.

NASHLAH: Extreme Income Explosion Summits.

SHAHAR: Yes. We are going to show you how you can create the perfect storm. How you can create the moment with the resources and tools necessary for you to create extreme income explosion in your business.

NASHLAH: Yes.

SHAHAR: Very important to note.

NASHLAH: Very important to note that this is not the, hey get quick, get rich quick…

SHAHAR: Really quick overnight.

NASHLAH: Overnight type of thing.

SHAHAR: Yup.

NASHLAH: We’re actually going to dive into real strategies to grow your business.

SHAHAR: Yes. This event is only for business owners and entrepreneurs…

NASHLAH: Yes.

SHAHAR: That really series about their business.

NASHLAH: Yes.

SHAHAR: So if you’re trying to make a quick dime with the internet…

NASHLAH: No, don’t go.

SHAHAR: Don’t even worry. We are going to discuss what do you need to have in place in your company to be protected.

NASHLAH: That’s right.

SHAHAR: We are going to discuss the good, the bad and the profitable in modern marketing today.

NASHLAH: That’s…

SHAHAR: Social media with Facebook.

NASHLAH: Yes.

SHAHAR: And a lot more things…

NASHLAH: Oh, a lot more things.

SHAHAR: That you do not want to miss.

NASHLAH: Don’t miss it.

SHAHAR: So what do you have to do?

NASHLAH: Go to www.ExtremeIncomeExplosionSummit.com.

SHAHAR: Yes, don’t miss any early birds, sign up.

NASHLAH: Oh yeah.

SHAHAR: And come spend three days with us here in Salt Lake City Utah.

NASHLAH: Spend three days with us, the weather will be great. You know what, if you do it, the sooner you do it you’ll get better specials for the early birds. So go there Extreme Income…

SHAHAR: Yes. Don’t wait, don‘t wait, action is really important if you want really to cause an extreme income explosions in your life.

NASHLAH: So www.ExtremeIncomeExplosionSummit.com.

SHAHAR: See you there.

NASHLAH: See you there.

[End of Transcript 00:24:58.5]

YouTube Changes, Irresistible Promise, Live Streaming; BuzzBoosterTV #45

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Tue, 24 Jan 2012 20:59:51 +0000

More YouTube changes coming in the social media space, how to create an irresistible promise in your business to become a client attraction magnet, and a cool tool for livestreaming are just a few things hosts Shahar and Nashlah will talk about this week on BuzzBooster TV!

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://bit.ly/mozypod1 – Use promo code PODCAST15 for a special deal!

The Transcript

YouTube Changes, Irresistible Promise, Live Streaming; BuzzBoosterTV #45

NASHLAH: Welcome to BuzzBooster.TV.

SHAHAR: I’m Shahar.

NASHLAH: And I’m Nash.

SHAHAR: You know, and this show is brought to you by…

NASHLAH: MozyPro.

SHAHAR: MozyPro. Today we are going to discus new changes on YouTube.

NASHLAH: Yes, YouTube.

SHAHAR: That my affect how you…

NASHLAH: Changes, changes, changes.

SHAHAR: Yes, never ending changes. And, we are also going to talk now about a series on, we are going to show you how to have a resistible business to your market.

NASHLAH: Yes.

SHAHAR: Meaning that people will flock to your business.

NASHLAH: That’s right.

SHAHAR: Today, the first step, right?

NASHLAH: Yes.

SHAHAR: And a very cool tip on how to do…

NASHLAH: Awesome tip on how to live stream.

SHAHAR: Yes, enjoy. So let’s talk YouTube today.

NASHLAH: YouTube.

SHAHAR: Yes, just announce the few changes now.

NASHLAH: Not to many, nothing major.

SHAHAR: Yeah, it’s been changing quite a bit, right?

NASHLAH: Yes.

SHAHAR: It changed the look of the channels, the interface which was a very good change.

NASHLAH: It was. I like it better now.

SHAHAR: I do like, it’s more organized and better for people to watch.

NASHLAH: It is.

SHAHAR: Now, it’s going to release a new player.

NASHLAH: Okay.

SHAHAR: And we are very excited to see how that works.

NASHLAH: Yes.

SHAHAR: It’s also going to offer the possibility of thumbnails. Some people say it’s not relevant, some other say it is.

NASHLAH: I think it’s relevant.

SHAHAR: I think it is too.

NASHLAH: Yeah, there’s a lot of good, that those actually having a person click on your video and watch it and the thumbnail plays a big role in that.

SHAHAR: Yeah, it’s an image right? So…

NASHLAH: It is an image and it’s what captures their attention so it has to be good and yeah, having options and stuff. I mean, with us, with our videos because we’re always talking and moving so much, our thumbnails are always so bad. Like whenever I look good, you look horrible and whenever you look good, I look terrible so it’s like…

SHAHAR: Yeah, it’s not fun but they’re going to release some other options there which is good and what’s a little scary is that they’re going to clean your subscribers.

NASHLAH: Ooh.

SHAHAR: Yeah, you know, the first goal when you’re inside YouTube is to have like 1,000 subscribers which is not very easy so having them cleaned up, it’s a little scary but YouTube said, that it’s going to clean those subscribers that are really not active.

NASHLAH: Yes.

SHAHAR: That haven’t been not active for a long time.

NASHLAH: People who, yeah, who aren’t there.

SHAHAR: Or all of this really truly sneaky ways of getting subscribers, that’s what they want to get rid of.

NASHLAH: Go away.

SHAHAR: Yeah, the important part for you when using YouTube is to understand that YouTube is a social network. It needs to be treated as such.

NASHLAH: Yes.

SHAHAR: So everything that you do there matters.

NASHLAH: Yes.

SHAHAR: Leaving comments, liking the videos, you know, maybe leaving a video response interacting with other people…

NASHLAH: Yeah.

SHAHAR: That’s what YouTube is after and it’s really important that you understand that. It’s not just about posting the videos, right?

NASHLAH: That’s right. You know Shahar, that’s key what you’ve just said because a lot of people don’t really understand that and you really have to embrace that concept. It really is about community. It sounds cliché but it’s about they want to see how you interact with them with your audience, with your community, how often are you there, do you comment, do you do this, do you do that or you’re just posting a video and leaving and never coming back.

SHAHAR: Exactly.

NASHLAH: So embrace the fact that it works just like any other social network and get your subscribers and interact and leave comments and go back there on a daily basis, you’ll do much better than if you’re just.

SHAHAR: Yeah, and you might be thinking well, well more mad work for me to be in. Well, yes but when you think about the power of online videos and what it can do for your business and how they impact findability on the search engines, you just cannot overlook into. Overlook another one if you have to.

NASHLAH: So, I have question, if you were to replace one network with the other meaning if you said, I’ve reached my quote of how many networks I’ll be involved with and you have to draw up another one in order to do YouTube, which one would you draw?

SHAHAR: You know, I think it depends on we are talking to and which business you have…

NASHLAH: Yes.

SHAHAR: Because there are some social networks that are more relevant to specific types of business than others but the important part online is not to try to do everything and be everywhere with you spending time. You can automate some of it and then you pay attention to one or two that are really, really important to your business.

NASHLAH: That’s right.

SHAHAR: And with that said, think about the one you feel most comfortable with so people don’t do well with video. They just don’t like it.

NASHLAH: They hate it.

SHAHAR: They might write to, like to write more so they probably would pay attention to social networks for people that like to write more like the other .com or stay with the blog for example.

NASHLAH: Okay. So yeah, that’s a good answer because it’s not really about of how many networks you’re involved in, it’s, okay, where is my audience? Where are they collaborating and then how, do I have a presence there? And then figuring out, what am I comfortable with? And gong after that, so…

SHAHAR: Yeah, and don’t forget, we need always to have a strategy in these places.

NASHLAH: Yes, key.

SHAHAR: It’s not just about you’re making connections and friends. That’s important, yes but from a business perspective, how are you going to get business coming from this place because you’re not going to sell there but you are going to take them out of there to a place you can control the conversation and then from that business because if it’s a business, it’s based on profits and not the amount of friends that you have.

NASHLAH: That’s right.

SHAHAR: Yup.

NASHLAH: You can’t take your friends to the bank.

SHAHAR: Exactly. They’ll pay the bills.

NASHLAH: They’ll pay the bills.

SHAHAR: You can ask them to pay your bills.

NASHLAH: You could, that would be good.

SHAHAR: Then they wouldn’t be your friends for very long.

NASHLAH: That’s right. You know Shahar, whoever said running a business was easy…

SHAHAR: Oh…

NASHLAH: What were they thinking?

SHAHAR: Oh yeah.

NASHLAH: Right?

SHAHAR: So many things to do.

NASHLAH: So many things to do, so many things you never even thought of. Even like backing up your data.

SHAHAR: Yeah, Which people don’t do because they think something very specific needs to happen for them to lose a data.

NASHLAH: Oh yeah, you know, and they’ll say tomorrow we’ll back it up, tomorrow, tomorrow.

SHAHAR: Yeah, but the fact is if you store that on a laptop, you’ll lose the data.

NASHLAH: That’s happens.

SHAHAR: If you forget the laptop inside a cap, you lose the data.

NASHLAH: She’s done that.

SHAHAR: Oh man, I wonder what I was thinking.

NASHLAH: Yeah, you know?

SHAHAR: Yeah, and you know, 32% of all data loss is caused by human error.

NASHLAH: Hello, we’re humans.

SHAHAR: Yeah, humans.

NASHLAH: We make mistakes, right? You know, it’s, if there’s something that’s very interesting at statistical sides like 7% of businesses who lose their data and like in 10 days or more, they actually end up failing a year later. Their business, they go out of business.

SHAHAR: Yeah, how bad is that?

NASHLAH: Because they don’t have a system that gives them backup.

SHAHAR: Yeah, you know, that’s why we think you should know MozyPro. MozyPro can backup the data from Macs, PC servers. They actually have over 70,000 companies. Big and small.

NASHLAH: Yeah.

SHAHAR: Companies like GE, Subway, Accenture, Yale and many more.

NASHLAH: Yes, so keep in mind what she says, not just the big companies, big and small. There’s this guy, an executive, executive, like a big shot type of guy. You know, he lost his, he lost of their data, their data servers.

SHAHAR: Oh, yeah.

NASHLAH: And it pretty much put their business like on their knees. They were going to go out of business when he discovered MozyPro and then he realized, you know, how easy was this? Had I done this sooner, I would’ve avoided all of that pain and headache I went through just recently.

SHAHAR: Yeah, because it was easy and not only easy, it’s affordable, right?

NASHLAH: Yes.

SHAHAR: And there are no contracts to sign and no hardware to buy.

NASHLAH: Yes, that’s right. So, you know, if you’re not using MozyPro yet, well, get on it.

SHAHAR: Yeah, you know, give our friends at MozyPro a call and actually, if you want 15% off, use the code, podcast 15.

NASHLAH: Nice, podcast 15, we’ll give you a 15% off. Give them a call, 877-669-9776.

SHAHAR: Again.

NASHLAH: That’s 877-669-9776.

SHAHAR: Or…

NASHLAH: Or, you can even go online at www.MozyPro.com.

SHAHAR: Can you spell?

NASHLAH: That’s M-O-Z-Y-P-R-O.com.

SHAHAR: Yeah, www.MozyPro.com. Well, we are going to start talking today about how you become a resistible business. Actually, this is a topic that I like a lot. It’s based on getting attention from your market. It’s a very different thing than getting visibility. Most people when they are using social media, they go for visibility.

They want to be visible, right? Have a lot of connections, have a lot of friends, have a lot of followers, but what’s the use of you having 1 million followers on Twitter if when you give a call to action, nobody takes any action, nobody’s paying attention? Put that, add that to the fact that most people don’t have a good attention span.

In fact there are studies that show that the American people have an average span of about 9 seconds. So they pay attention for 9 seconds. That’s the same as a gold fish. And gold fish swim away very, very fast. That’s why I think there are five steps that you really need to pay attention in order to have a resistible business.

The very first one is to create a resistible promise to your market. Have in mind that that is not a tag line. That needs to talk to you market on an emotional way. It needs to be unique to you and really have something that they care about. For example, BMW is the ultimate driving machine. It talks on an emotional level.

NASHLAH: You know what, also, boom, as a really great example of having a promise is teasing. You know what, we often need the ads, hey, they have amusement parks and this and that but the fact it that it doesn’t matter what they’re doing. Whether they’re doing the amusement parks or whether they’re just selling wedding dresses which they do, or even [Inaudible 00:09:49.2] daycare which they also do, it all represents that happiest day of your life.

SHAHAR: And each person will understand what the happiest place on earth is in a different way.

NASHLAH: Yes, they’ll embrace it to match with their emotions but ultimately, it represents their happiness.

SHAHAR: Yeah, that makes them care about it.

NASHLAH: Yes.

SHAHAR: So people that like Disney like we do, they are really fanatic about it. You need to accomplish the same in your business so you need to ask of what, why should people care about this business? What’s in it that could translate even as a movement to them? You know, go to the core of what you are in business.

You know, which business are you really in? If you start narrowing that down going deeper on emotional level, you will find your promise. Again, and it’s unique.

NASHLAH: It has to be unique. And you know what, it’s actually not, it’s not that easy to come up with that answer.

SHAHAR: Yeah, not like this, right?

NASHLAH: Well, no, it’s not like this. When you start thinking, what is my business really about so your first answers will be, really it’s very related to what it is that you do so if I’m an accountant, my answer would be I’m about accounting.

SHAHAR: Or help people with their books.

NASHLAH: Yeah, I people with their books so that’s a very common one. It’s like I help people, I like to help people so really dig within, go deeper and think what is my business really, really about?

SHAHAR: Yes, you don’t want the people receive as a commodity, right?

NASHLAH: That’s right.

SHAHAR: So if you’re just helping people with their books, it’s not going to go very far.

NASHLAH: No, so is however many online accounting websites.

SHAHAR: Bookkeepers, yeah.

NASHLAH: Or bookkeepers and things like that.

SHAHAR: So go a step above like on an emotional level, right?

NASHLAH: Why?

SHAHAR: Why?

NASHLAH: Yeah.

SHAHAR: Well because, go.

NASHLAH: Do you have an answer?

SHAHAR: No, you can answer that.

NASHLAH: Alright, well because here’s the thing, you always actually say this. People they make the purchasing decision with their hearts and they justify that purchase with their brains.

SHAHAR: So we are always setting on an emotional level.

NASHLAH: Always, it’s the heart.

SHAHAR: So it’s more important to talk to the heart than talking about features of your product…

NASHLAH: Yes.

SHAHAR: Or going to the nitty-gritty on how you help them, that’s not going to work. Okay, we live in a world that there is too much of everything, right?

NASHLAH: Yes.

SHAHAR: It doesn’t matter which industry you are, there’s a lot of competition out there.

NASHLAH: Yeah.

SHAHAR: So it’s very important for you to be perceived in a unique way on an emotional level. And again, this is not a clever sentence like in a tag line.

NASHLAH: No, it’s not a tag line.

SHAHAR: It’s something that people would care about.

NASHLAH: What they care about and ultimately what drives you as the business owner.

SHAHAR: So, I have some homework today.

NASHLAH: Ooh.

SHAHAR: Yes, when you’ve, watching this show, you will go get a piece of paper and start by, bring down the problems that you solve to your audience and then list the things that they should care about on an emotional level. They should care about. It’s not about you. Okay? And then go and craft your irresistible promise.

NASHLAH: So reviewing your homework and seriously I would like you to do this because ultimately, it’s going to help you and your business and it will impact your bottom line.

SHAHAR: Very, very important.

NASHLAH: So, extremely important. So first, get out a piece of paper and…

SHAHAR: And list all the problems that you solved.

NASHLAH: List the problems that you solved and you know what, a good list would have how many problems?

SHAHAR: We, at least start with 20 every single time.

NASHLAH: 20 problems more or less and sure some of them will be a little bit off on intentions but some of them will be [Inaudible 00:13:09.1] list 20 problems that you solved. And second…

SHAHAR: Second, then list why people should care about it.

NASHLAH: Why should they care about your business?

SHAHAR: And then you will be able to kind of really visualizing a promise for your business.

NASHLAH: Yes.

SHAHAR: You know, write a couple down like she said it’s not that easy to come up with. But start talking…

NASHLAH: But as you start writing the problems and things like that, it actually becomes easier. So instead of trying to figure out what you promise or what your business really is t first, well maybe you should start by outlining the different problems that you solved.

SHAHAR: I can tell what we did with our business, right?

NASHLAH: Yeah.

SHAHAR: So we are a marketing company. We do small business marketing, innovative small business marketing. Well, I could say I help people promote, get the word out, blah, blah, blah.

NASHLAH: Same old, same old.

SHAHAR: Same old, same old commodity.

NASHLAH: Yes.

SHAHAR: But we did exactly the same thing, we listed the problems, the things that people should take care about and we realized that what we are really doing as a core and as a promise that people should care about is show them how to achieve…

NASHLAH: Long-lasting prosperity.

SHAHAR: Long-lasting prosperity. So that talks on an emotional level. It doesn’t matter really if this moment we are using social media or direct mail or whatever it is in a small business marketing.

NASHLAH: Ultimately, what we’re about.

SHAHAR: Long-lasting prosperity, that’s our promise. What’s yours?

NASHLAH: What’s yours? So, you’ve heard Shahar and I talked several times about the impact and how useful videos can be to market your business right? Especially online videos. So, I wanted to share with you just a quick tip really on what you can do to maximize that. And it’s probably something that you’re already carrying in your pocket or in your purse and that’s your phone.

You know, your phone has the ability to live stream which means if I am somewhere, if I’m in the middle of the forest, whatever, taking pictures of birds, which we have been doing. We haven’t really shared that but we have been into bird photography lately and you have this moment. It’s like, and you’re inspired and you feel like there’s a message you could share with your audience.

Well hey, whip out your phone. Turn on the live streaming thing and just record yourself and that it’ll go automatically to the internet where later you can get that file downloaded to whatever you want but ultimately, your message has been shared. It’s not, okay, I thought of this moment, I’m inspired, let me write it down, put in a little, the back of a receipt, put it in my pocket and really never come back to it, right?

So, get your phone. Whether it’s an Android phone or an iPhone, whatever it is, you likely have the ability to live stream. Take advantage of that and use it. You know, and the same as true if I’m in an event or there’s someone that’s influential in my industry that I’d like to perhaps interview, same thing, get your phone and take advantage of that moment.

Don’t let your, whatever excuses of I don’t have a camera, I’m not prepared or whatever, whatever get in the way because you know what, you’re prepared. You’re there, you have your message, you’re inspired, here’s your project, your influential person and your phone which will allow you to record that moment.

So that’s made it for you today.

SHAHAR: Hey, hey, but wait, wait. I don’t know how to use the cell phone…

NASHLAH: But wait, there’s more.

SHAHAR: Okay, what do I have to do to a live stream?

NASHLAH: Good question.

SHAHAR: Good question.

NASHLAH: So, you know what, there are several apps out there. The two main ones being, U Stream. So you just go to the Market or in the App Store and download the You Stream app. It has a couple of different names like U Stream Broadcaster, they changed it but ultimately, you just search for the U Stream app and that’s just a letter U Stream, S-T-R-E-A-M.

Another app that’s pretty well-known, it was one of the first ones as well. It’s Qik, Q-I-K.com. Both of them give you the recording, the live streaming functionality which is really nice. You know, the moment I hit record, it actually goes online and if it’s connected to your Facebook or Twitter account and even YouTube, they send out a little broadcast to your Facebooka and Twitter saying hey, I’m live now.

And once you push save, once you’re done, it actually go straight to YouTube if you connect everything. So, really nifty, really cool, simple to use. It’s really, it’s just a button, it’s like a red button that you push, as long have your phone in the right direction which we often don’t. If you’ve known us for a while, you know what I’m talking about.

But ultimately, very simple to use them. U Stream or Qik, whatever works for you, just get it and do it. That was great.

SHAHAR: Yeah, it was. We did spill the beans on the…

NASHLAH: Yes, that’s highlight.

SHAHAR: Now, all you have to do is go apply these things.

NASHLAH: Take action, yes.

SHAHAR: Yes. So, see you next time.

NASHLAH: See you next time oh hey, and by the way, get the free gift we have prepared.

SHAHAR: Oh yes.

NASHLAH: We always forget to mention it. Just go to www.BestBuzzGift.com.

SHAHAR: You will know a lot more on how to turn your business into a resistible business.

NASHLAH: And that’s just, it actually go in-depth with what we’ve just said.

SHAHAR: Yes, yes. www.BestBuzzGift.com.

NASHLAH: Go there. See you.

[End of Transcript 00:18:14.3]

Google Search Plus Changes, Choosing Keywords and Closing Sales; BuzzBooster TV #44

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Tue, 17 Jan 2012 15:22:12 +0000

Google search plus now benefits Google plus. We update you on the changes, then we talk about how to select keywords and how to close a sale. This is BuzzBooster tv episode #44 with Nashlah and Shahar. Social media marketing and small business marketing for you to achieve long lasting prosperity.

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://bit.ly/mozypod1 - Use promo code PODCAST15 for a special deal!

The Transcript

Google Search Plus Changes, Choosing Keywords and Closing Sales; BuzzBooster TV #44

SHAHAR: Hi I’m Shahar.

NASHLAH: And I’m Nashlah, this is BuzzBooster.TV.

SHAHAR: This broadcast is brought to you by Mozypro. Hey, we have a lot of cool things to talk today.

NASHLAH: We do.

SHAHAR: Yes, we are going to talk about the new Google search plus.

NASHLAH: Oh yes.

SHAHAR: And of course, why you should be using Google plus.

NASHLAH: The impacts on your business.

SHAHAR: Yes, so cool tools that you can use in order to help you with that.

NASHLAH: Very cool tools. Use them.

SHAHAR: Yup and the last step of our negotiation process. Remember we’ve been talking in the last few episodes on how you can become a master in negotiation. We are going to talk today about how to tie the knot.

NASHLAH: That’s right, how to make that sale.

SHAHAR: Yeah. Enjoy it. Well big news coming out of Google this week, right?

NASHLAH: Oh yeah, big news.

SHAHAR: Yeah. Google released the Google search plus.

NASHLAH: Yes.

SHAHAR: And actually that’s a long name weird and gave my word or whatever, right? But the very important thing, the thing that we want to talk to you and it how it impacts our business is Google plus.

NASHLAH: Yes.

SHAHAR: Well, now when you go to Google and…

NASHLAH: Wait, before we even go there.

SHAHAR: Before.

NASHLAH: I really love that we’re talking about the now because a lot of this, a lot of people are saying, no, no, no, I’m not going to try any other network.

SHAHAR: Yes.

NASHLAH: Facebook and Twitter and that’s it.

SHAHAR: Yes.

NASHLAH: No, no Google plus? I don’t even want to know about it.

SHAHAR: And we’ve been plugging Google plus…

NASHLAH: For a while now.

SHAHAR: And so its features on, for a while because we thought this have a lot to do with business.

NASHLAH: Yes.

SHAHAR: Yeah and now really, you have no choice.

NASHLAH: That’s right and I love it because we’ve been, like you said, we’ve been plugging it for a while and folks were no, no, no we’re not going to do it. I don’t even want to hear about it and Shahar is like no, you have to do it because of this and this and this. Well now, really, you don’t have a choice. Just listen.

SHAHAR: It’s going to impact your findability in the search engine.

NASHLAH: Yes.

SHAHAR: And let’s not forget…

NASHLAH: On Google.

SHAHAR: That when people are looking for you on a search engine and most of the search is go Google, they are very hard prospect. They are looking for solution to a problem and…

NASHLAH: Something specific.

SHAHAR: And if they find you, it that’s when you really can go right to a closing year.

NASHLAH: That’s get a prospect, right?

SHAHAR: Right, yes, yes and then what’s happening now with the Google search plus is that in many social keywords that you type, okay? It’s going to show things caught and feature on Google plus. It can show on the main body and it show s on the right side. It suggests us people and if you’re logged in, when you do the search.

So you have a Gmail account and you’re logged in, you are going to see that it pulls results for people that you’re connected and companies of course there that are connect with you on Google plus. If you’re not logged in, it’s going to suggests you some, some content and some people inside Google plus.

NASHLAH: So let me e-review, okay? So I think of the Yellow Pages back then, back in the day, people needed something, they go to the Yellow pages, they look it up and they give it a call and da, da, da. Well, Google, we have other search engines but primarily Google, they are today’s, nowadays Yellow Pages. So we need something, they go on Google.

What Shahar is basically saying is, you know what, now when someone goes on Google and does a search, Google will give Google plus results will feature them on the Google search results page. So essentially you need to have a presence in the Google plus environment so that your things, your business, your things come in the, really in the searches in Google when someone searches.

SHAHAR: Yes and there was another episode where we talked about having the Google plus business page for you which is possible now and, you know, now you really know why, right? Because that’s going to impact your findability.

NASHLAH: Yes.

SHAHAR: At this moment, Google of course benefiting Google plus over Facebook and Twitter.

NASHLAH: Yeah. Which is interesting because remember how we were talking before of how, way back when we, I think we even did a show about it how the Twitter messages would come up in the Google search results. Well, that doesn’t happen anymore because, well they’re going to, they’re going to, they’re going to promote their own tool, right?

SHAHAR: Yes.

NASHLAH: Instead of Twitter.

SHAHAR: Yes. So now you know the reason why you really cannot wait anymore. If you’re the kind of person that you wait until everybody else is onboard, well, you know, it might impact your business…

NASHLAH: Yeah.

SHAHAR: So you want to start.

NASHLAH: Yes.

SHAHAR: But I think we are on the topic.

NASHLAH: Yes.

SHAHAR: Let’s give them some tips about Google plus.

NASHLAH: Oh good, good.

SHAHAR: Because it’s actually, you know, fun. I, I find it really, really fun…

NASHLAH: It is fun.

SHAHAR: I find myself being there a lot more than on Facebook today.

NASHLAH: Yes.

SHAHAR: We explained before that it’s a different kind of relationship that you create, this passion based relationship. If you have an interest of a topic, that’s the perfect place for you to be and the quality of information tend to be extremely relevant, right?

NASHLAH: Yes.

SHAHAR: So first off, we both like photography, right?

NASHLAH: That’s right.

SHAHAR: We are into wildlife photography. Tell me one thing that you like a lot about Google plus.

NASHLAH: Well, you can do the searches. So, similar to, is it me, tell me if this is what you are thinking. Similar to like in Twitter where you have the hash tag, the little pound sign and you do something and then it pulls up the searches of that related topic, well you can do the same on, in Google plus.

So like we’ll do the bird photography or it’s a bird poker or whatever that’s the hash type that we use and then up comes all of these results about photography specifically bird photography.

SHAHAR: Yes.

NASHLAH: And there are hundreds of things and a lot of participation.

SHAHAR: And in many cases, in many groups or passion based, interest based groups, they also have the challenge…

NASHLAH: Yes.

SHAHAR: Just like the one that you mentioned.

NASHLAH: That’s fun.

SHAHAR: Well, the cool part about these searches is that when you have all of those people, you can save them, so every time you are interest again in knowing about wild life photography, you click on the wild life hash tag and you have everything updated.

NASHLAH: You save that in a circle.

SHAHAR: Yes. So it’s almost like a group but not so much, right?

NASHLAH: Yeah.

SHAHAR: But it is fantastic.

NASHLAH: Now, what’s the benefit of that?

SHAHAR: And the challenges that you have there, well with the photography for example, because they have different challenges every day. I get to show to my pictures and expose myself.

NASHLAH: Uh-huh.

SHAHAR: If I was a professional photographer which is not the case but I have visibility to showcase myself to a very large group.

NASHLAH: Hey, keep in mind that we’re using photography as an example but there are tons of other things…

SHAHAR: Oh yeah.

NASHLAH: There, of course.

SHAHAR: Oh yeah. You know it’s interesting because inside Google plus, you basically have the three types of people there.

NASHLAH: Okay.

SHAHAR: You have what they are called curators so people that organize this kind of challenge…

NASHLAH: The groups and stuff.

SHAHAR: Or groups, well this people are usually professionals and they want more exposure…

NASHLAH: Yes.

SHAHAR: Hint, hint, hint.

NASHLAH: So, may I?

SHAHAR: Oh, yeah.

NASHLAH: Okay, so I don’t even give a hint. I’ll just basically say it. So if there’s a topic of interest that’s your field, that you’re an expert in it, well, why not start a group, become a curator of that group so that other people who are interested in the topic will participate in.

SHAHAR: Yes.

NASHLAH: But now, you’re the owner, you’re the leader of that crowd.

SHAHAR: Yes and then you have, other people, they are really passionate about that and many times they are professionals and they want to get some exposure out there and put their opinion, critiques and things and things like that. And you have the third kind of audience; there are just people interested in the topic.

NASHLAH: Just, yeah.

SHAHAR: Okay, so you have two opportunities actually there to promote yourself without promoting too much, right? We don’t want that, we want to be part of that conversations especially because they work really well with topics based on interest and in specific input.

NASHLAH: Passion based like you said.

SHAHAR: Yes. There’s another thing that I like about this hash tag.

NASHLAH: Tell me.

SHAHAR: Oops, is that a lot, you know that, you inside Google plus, you put your people inside circles, right? And you can have the different circles for different purpose. So we have circles for prospects, for members of our group, I have for photography, I have for social media. So when I’m talking about photography I really don’t have to bug everybody that is not interested in that…

NASHLAH: Yes.

SHAHAR: And only wants to hear about marketing. Same thing happens…

NASHLAH: That’s nice.

SHAHAR: When I’m talking about marketing, which doesn’t happen on Facebook.

NASHLAH: No, it’s all clunky in Facebook.

SHAHAR: Yes.

NASHLAH: So, basically I mean, if you want to talk just to your family because that’s something people always talk about you could and no one else will see it or if you want to just talk to the photography crowd…

SHAHAR: Yeah.

NASHLAH: You can.

SHAHAR: Yeah.

NASHLAH: And no one else will see it. If you just want to talk to the therapy crowd, you can and no one else will see it.

SHAHAR: Yeah.

NASHLAH: So it’s beautiful that way.

SHAHAR: It’s beautiful that way. Even though I personally think that the family you would leave them on Facebook because that’s the perfect environment to get to know what everybody else is doing. Have deeper conversations inside.

NASHLAH: Alright, I will un-friend Shahar.

SHAHAR: Okay, I will un-friend you. You cannot un-friend me because that’s the other cool thing. I can have people in circles and they don’t have to have me in circles.

NASHLAH: Yes.

SHAHAR: So I can follow on Nashlah even though she might be not aware of who I am. Wow.

NASHLAH: And I don’t need to follow her.

SHAHAR: But my point was that may of this hash tag groups, they have circles that they share with other people.

NASHLAH: Okay.

SHAHAR: So like yesterday a guy shared one of the circles with me and he had over seven hundred photographers.

NASHLAH: Nice.

SHAHAR: Women photographers in the US, right?

NASHLAH: Oh wow. Okay.

SHAHAR: And with one click I edit all of them to my circle of digital artist.

NASHLAH: Okay.

SHAHAR: Okay. So think how powerful that is too when you’re thinking from a business perspective, very easy to gather around an interest and then you can control a little bit more of the conversation there.

NASHLAH: Yeah. So to make it really obvious, I mean, assuming that they had a product or something or a service or anything that would, you would target women photographers, I could seriously go that deep with Google plus and actually just target just the women photographers.

SHAHAR: Is that? So see how powerful that is.

NASHLAH: Very powerful.

SHAHAR: Well one thing you need to do when you’re putting a post, you’re writing something on Google plus, the very first thing you need to do is set that to public. So other people can see and then you set which circles you want them to see. So if you don’t want the family circle to see…

NASHLAH: That’s right.

SHAHAR: Or, or whatever, you just don’t put them there.

NASHLAH: But you want public so that it shows in the search engine.

SHAHAR: If possible, you always want to add every single post you put on Google plus with a picture.

NASHLAH: Ah nice.

SHAHAR: It should be a powerful environment.

NASHLAH: Yes.

SHAHAR: Right? It’s connected with Picasa, the pictures that you put. Facebook, oh Facebook, sorry, Google plus is just the best environment for photographers so if that’s your industry…

NASHLAH: It’s fun.

SHAHAR: You really need to pay attention to that.

NASHLAH: And if you like it, it’s fun.

SHAHAR: Yeah and you can tag the picture with all of the keywords that you think is important. So words, photography, you know, I don’t know, veterinary or whatever.

NASHLAH: What’s really interesting, what’s really interesting is that they really tapping into all of these different services that they own. So instead of just having your pictures in Picasa and having this over there, they’re connecting, they’re radial together in one place.

SHAHAR: Yes.

NASHLAH: So it’s so really nice that way.

SHAHAR: It’s really nice. And now that this, everything that you see in there also gets indexed and…

NASHLAH: Yes.

SHAHAR: And impacts findability for people. I think it’s going to be a game changer.

NASHLAH: Yes, I think so too.

SHAHAR: I really do and I do like the kind of conversations there.

NASHLAH: Yes.

SHAHAR: So I hope, any, any other thing that you want to say?

NASHLAH: No, you mentioned the keywords?

SHAHAR: Yes, you are, I would do this, I would go there and I would type some keywords with the hash tag just like you do on Twitter, put the follow signs.

NASHLAH: Yes.

SHAHAR: Right, in front of the, of whatever you’re interested in.

NASHLAH: And see what comes up.

SHAHAR: And start researching and start seeing the groups that show up and the things that you can do there.

NASHLAH: Yeah, but just keep in my mind even though when you’re posting things, so if you know what your keywords are, the keywords that are relevant to your business that typically bring in clients and people who are prospect, try to use them in your post…

SHAHAR: Yes.

NASHLAH: Because remember they’re going to come up in the search engine.

SHAHAR: Yeah. But let’s, let’s do this in a very intelligent way. Don’t go there and just promote yourself…

NASHLAH: No.

SHAHAR: Because it’s not going to work.

NASHLAH: It’s not, it’s just [Inaudible 00:11:52.8] person.

SHAHAR: So don’t even waste your time.

NASHLAH: No, you have to participate, you have to, you can’t come off as, hey I’m just here to promote my business.

SHAHAR: That’s right.

NASHLAH: I just take, take, take, no.

SHAHAR: Yeah. And I would first ask myself, you know, in what I do that my audience, what are they passionate about? And it doesn’t matter which industry you are, you will be find, you will be able to find the higher cause that they are all interested about or you know, subjects that most of your audience is interested about and then start with your 2cents…

NASHLAH: That’s right.

SHAHAR: There, instead of just say oh, I’m a great person, [Inaudible 00:12:24.8] buy it from me.

NASHLAH: That’s right. Or create a group just like Shahar said in the beginning.

SHAHAR: Exactly, which is very, very [Inaudible 00:12:29.4].

NASHLAH: It’s one way to engage your audience and to talk about what you like to talk about.

SHAHAR: Yeah. Okay, so I think I love this topic. We’re done.

NASHLAH: Alright, we’re good.

SHAHAR: Okay, let’s see what’s next.

NASHLAH: Yes.

SHAHAR: Well, when we are running a business, there are so many things that we need to take care of, right? A lot of thing actually, but there is one that I notice most people forget to do backup their data.

NASHLAH: It should be simple, right?

SHAHAR: That should be simple, easy and fast and let me tell you one thing, that can be a huge nightmare. You know in our case we have Mozypro.

NASHLAH: Yes and you know, Shahar it’s that thing, computers we rely so much in these things.

SHAHAR: Oh yeah.

NASHLAH: But computers, servers, external hard drives, all that stuff at some point it fails. It’s very interesting, you know, Inaudible 00:13:15.6] about a 140, 000 external hard drives fail every single week.

SHAHAR: Yeah and you know what can be worse?

NASHLAH: What?

SHAHAR: It can cost you up to $10,000 to retrieve the data of one laptop or server alone, that hurts.

NASHLAH: That hurts. Not to mention all the time they actually put into that for the whole process. You know Mozypro secrets is that it’s extremely easy to use the service.

SHAHAR: Uh-huh.

NASHLAH: Plus, super affordable for remedies of all sizes.

SHAHAR: Yes, it is and let me tell you one specific thing for the healthcare industry. If you’re a doctor or a dentist for example. You know, how important your patient information is, right?

NASHLAH: Yes.

SHAHAR: Let me read for you a study that estimates that a single episode of intellectual property loss in the healthcare industry can cost nearly $18,000…

NASHLAH: Crazy.

SHAHAR: Okay, think about that. Mozypro for example backs up your data to secure data centers and Mozy can help you HIPO compliant.

NASHLAH: Very good.

SHAHAR: Oh yeah.

NASHLAH: And you know what Shahar, actually during the backup process, it’s all done with military great encryption and it all goes to their world class stand centers.

SHAHAR: It’s amazing. So if you don’t have Mozypro backing up your data, you need to take at your worry now.

NASHLAH: That’s right. So give our friends at Mozypro a call. In fact if you use the promo code podcast15.

SHAHAR: Podcast15.

NASHLAH: It will give you 15% off, so give them a call 877-669-9776. That’s 877-669-9776 or you can visit their website at www.Mozypro.com.

SHAHAR: Go to Mozypro.com right now.

NASHLAH: Wait that’s M-O-Z-Y-P-R-O.com.

SHAHAR: Yes, she just wants to show she can spell.

NASHLAH: I want to have the last word always.

SHAHAR: www.Mozypro.com.

NASHLAH: Hey, it’s you I wanted to talk about today a tool that will help you figure out the keywords. So remember how earlier, we talked about using your keywords carefully and intelligently in your posts and like Google plus in such. Well, today I want to show you where you can figure out which keywords really are good aside from what you think are good. Really looking at some numbers.

So now, keep in mind once again, there’s repeating you have to use it intelligently. Meaning you don’t want to go to the tool and just promote yourself and be super annoying and think, because it’s not going to, in the end it’s not going to work. So, alright with that said, tdf he tool really, you probably already even know about it. It’s Google Adwords, the keyword tool.

So you can access the tool through your Google Adwords account or you can just go to www.Google.com and search for the Google keyword tool and it’ll come up. I have a little URL that we did that takes us there which is www.BuzzBooster.com/keywords it takes you right to the location. So anyway, why do you do that? It’s, you, the tool comes up and you put in the words that you think applies, that you think would be a word that a prospect, how a prospect would search for.

So keep in mind, remember that what Shahar said that people search to for solutions to problems, well typically, those are these key phrases that you want people, that you want to research and see. So if it’s a word that’s too broad to like business, it’s probably not a very good word. But if it’s like small business marketing, it might be a better word.

So you would take this small business marketing in there and it spits out a bunch of results essentially variations of that same phrase that people are also looking for and alongside that list, it also gives you how many times it’s being searched for each month. So, right? So now you know, small business marketing is being searched for five thousand times a month, of course I’m just saying a number.

So now you know, and then it gives you variations of that word of what other things, other words that you are typing and you can also see how, how often they are typing. So now, that gives you a better understanding of which keywords to use. The other side of that is, if you go to Google and you search for that same, the very same phrase, so like small business marketing, it will tell you how many page results are there right under the search box.

You know, one way of looking at that number is to think, okay, there are three million, let’s say three million page results and that it, so one way of looking at that is there are three million pages competing with my website, so competitors. So when you do that mix, so you search for the word and see how many times people are searching for that and then you go on Google and you see how many pages are competing with that word.

Now you have an understanding of how competitive it is and how, how much you for looking for it. So it gives you an idea of which words to go after. Meaning , if a word is there like yesterday I searched for, what is it? Social media marketing or something and it had 2 billion results. Well that’s kind of impossible for me to rank although we are ranked on the first page.

It’s kind of impossible for a website or a business that’s just coming along to rank on the first page because it’s too competitive even though it does have a lot of searches. So it just gives you out balance. So, that’s my tip for today use the Google Adwords, the keyword tool, to figure out which words you want to target.

And then when you are out there, doing your blog post and your articles and on Google plus and posting your things and creating your groups, etcetera, you’ll know which words to use to attract the right people, the right crowd for you, to yourself, to your circles, ultimately to your business.

SHAHAR: So in the last for the weeks, we’ve talked a lot about how you can become a master negotiator and make sure you’re closing more and more sales, right? There were several steps that we talked about and if you missed anyone just go to BuzzBooster.TV and you’re going to be able to watch them.

Today, we are going to talked about the last one and I called this tie the knot. Okay, many reasons why I called this tie the knot, the very first one is yes, it’s up to you to propose, to ask for the sale. If you did all the other steps right when you were in the middle of this negotiation and when you reach the wow factor, it’s just natural that the prospect will ask you, so, how do we work together?

Or can you show me how we could work together and things like that. That’s the perfect scenario because really he’s already sold, you just need now to show him the options to, in order to close the sale. But it happens, that sometimes they don’t ask and it is up to you and asks for the sale, without shaking the voice and without looking down because you’re asking for money.

It happens quite often then the moment we start asking for the sale, our voice shake. So mention money and we look down and what we are really doing is sending signals that we don’t think we are worth that amount, so be very, very careful here. The second reason I called this tie the knot is because you should to come in the negotiation with the intention of becoming a partner.

And a long time partner and not just, okay I’m going to make a sale and go to the next person. The whole relationship needs to be there in order for them to keep buying from you. So come to the negotiation with this perspective, I am going to become his or her partner and we are going to be together for life, we are going to be exchanging value. I will provide services and products.

She or he will provide me with money and that’s just fair. If there is an exchange of value then again there is no reason for you to be ashamed of asking for the money. You don’t have to be pushy or anything, right? If everything was done right and the person for any reason didn’t ask so how we can work together, you just turn and say let me show you now or allow me to show you now, how we could work together.

Always working or how we are working to, we are going to be working together even better because then you’re doing something or presumptive assumption. You are already assuming that she’s going to buy and sending that message. So you can say, okay let me show you now, how we are going to work together and then you show them the options for them to, to work with you.

I personally even over the phone, I like to send them to a special page we have where we have payment options and the amount and everything else. I avoid saying, you’re going to pay this much and talking about dollars and things like that. I rather have them look at that. Not only because that creates less tension at this moment but also because if they visually see the amount, they can start figuring out how are they going to afford if they can afford, how they could be paying, what are the option and everything else.

So, you give them the time that you need to think and once we show that, we, what we really do is shut our mouths and allow the client to think because it’s necessary they do need to think, you know, if they’re ready, if they need money, if they are going to need a loan or whatever is the case scenario there and also because at that moment they will see and may they will voice some objection which is just part of any negotiation, shouldn’t scare anybody.

And then you can just deal with that objection whatever it is, right? Not attacking the objection, that’s not a good approach, but just showing another side. So, they might say, oh but you are too very expensive or you’re more expensive than the lawyer and you can say yes and what is the cost for you of not doing this? How much would that be? See?

So you can balance that objection showing another side of the picture, okay? So this is how we end the negotiation, we tie the knot. We really propose for a long time relationship with that new partner and we show them what are the options to work with us then we stay quiet in order to allow then to think a little bit.

And also in negotiation, there is a saying that whoever breaks the silence because the silence is very uncomfortable, really is the weaker part of the negotiation. I’m not looking for that when I give them the time to think because I’m giving them time to think. But the silence plays a role here. It’s a moment that people do feel uncomfortable with and it does help you close the sale, okay?

And then do with any objection that might be in the way if there is any and say, which option would be best for you and they again presumptive assumption, you are assuming that they are going to choose one of your options, do not work with many options. We avoid working with more than two, okay? Because if you overwhelm them you’ll lose the client.

So ask which option will go better with you and now if you give me your information we can start working together. That’s it, that’s how you tie the knot. This is simple there are really no mysteries but it’s true, really powerful, you know? Just think, if you can’t improve your closing rate in 10% how much money will this mean in the end of the year for example?

Okay? So go if you’d lost any of the steps, go back to BuzzBooster.TV, watch the other episodes because you’re going to become a master negotiator.

NASHLAH: That was great.

SHAHAR: You we’re right…

NASHLAH: Yes.

SHAHAR: A lot of good information now for you to go implement.

NASHLAH: Take action.

SHAHAR: Yes and then your business can grow. Don’t forget to, and you know what?

NASHLAH: What?

SHAHAR: If you want to get a very cool audio program.

NASHLAH: Oh yes.

SHAHAR: On how to have with an irresistible business, all you have to do is go to…

NASHLAH: www.BestBuzzGift.com.

SHAHAR: Yes. See you next time.

NASHLAH: See you.

[END OF TRANSCRIPT 00:25:11.4]

Using Facebook Timeline, WOW Factor in Sales and The Good Old Phone; BuzzBooster TV #43

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Wed, 04 Jan 2012 01:11:47 +0000

Discover how to use Facebook timeline to promote your business, how to incorporate the WOW factor when negotiating and an interview with Chris Mullins the phone sales doctor telling you how to generate more profits using the good ol’ fashion phone!

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://bit.ly/mozypod1

The Transcript

Using Facebook Timeline, WOW Factor in Sales and The Good Old Phone; BuzzBooster TV #4

SHAHAR: Hi, I’m Shahar.

NASHLAH: And I’m Nash and we’re with Buzzbooster.tv.

SHAHAR: And this episode is brought to you by Mozy Pro.

NASHLAH: You know, today we have a really awesome show.

SHAHAR: I know.

NASHLAH: Yes.

SHAHAR: What are we going to talk about?

NASHLAH: Man, we’re going to talk about Facebook.

SHAHAR: Mm-hmm.

NASHLAH: We’re also going to talk about, we have a very special guest.

SHAHAR: Oh yes, Chris Mullins is the phone doctor, right?

NASHLAH: Yes.

SHAHAR: And we’re going to talk about the wow factor in sales.

NASHLAH: That’s right.

SHAHAR: Yes. So, enjoy.

NASHLAH: Have fun. Alright, so you probably noticed that Facebook released the Timeline. You know, when I first saw it, I have a mixed feelings about it but now, I truly really love it. I think it’s great and there are some real ways that you can promote your business skillfully on the Timeline because keep in mind, you can’t really do it, right?

Facebook doesn’t want you to use that for business. Now, let me just explain how in words really quickly. Essentially, when you log in to, when you go into someone’s profile and it has the Timeline, you can see pretty much everything that they’ve done on Facebook down to the moment that they were born.

So you click born, like if you go up to my profile, you’ll see born and then you see 2004 and 2005 and you see stuff. But here’s how you can, elements that you can modify that will help you promote your business a little bit. Keep in mind though, Facebook doesn’t want you to use this for business.

So you have to be careful with what you do. But, first things first, the cover photo, right? When you go, when you login to Facebook when the pages, when they convert, when they transfer the pages over, if yours hasn’t been transferred to the Timeline yet, they’re going to pick an image automatically.

But, the main that that you notice is when you go to that profile, there’s a big image right there at the top. It could be a view, it could be of your kids whatever, right? But, the cool thing is you can modify that and you can make it to whatever you want it to be. You just have to have to make it the right size.

So if you do it in my profile, Nashlah Boyayan, if you’ll see what I’ve done, essentially, I had, and I thought about doing the whole business thing and make it but then no, they don’t want us to. And it’s more fun because it’s personal so I get to play with it. So, what I did is I had several pictures that are about me who tell people who I’m, whereabouts.

So, picture for instance of me. Geochaching, if you know I’d like Geocaching, pictures of myself and Shahar, pictures of me on sage because we go, we have speak engagements, pictures of my dog Apple, pictures of my cat, Banana, and things like that but then I also have for instance a little goal for my business.

So, I’m not really saying hey, this is why this is and this is all I’m about. I’m just giving them glances of things that I do and I like in my life and then my business and then perhaps a little I’ll go here, a little picture of me speaking there, etcetera but very personal. And then what else can you do? On the Timeline, they give you, it is what it is when they give it to you but you can add events to that Timeline.

So for instance, when I click born, I added a picture of me when I was a little baby but then I added an event in 2004 when we moved over to Salt Lake City and I say hey, we moved over to Salt Lake City and give them a little bit of the story behind us, behind Shahar and I. Our story, what prompted us to go there.

So at this moment, it’s very personal but when it connects to business, it will all make sense in the end because we are who we are in business today because of the events that happened to our lives in the past and blah, blah, blah so I told them that, a little bit of the personal. Then, what else did we do?

In 2005, we started Buzzbooster. So I added an event to the Timeline talking about the beginning of Buzzbooster. So the cool thing is when I add that event on Facebook, it actually says, what is it about? Is it personal? Is it work related? So it’s work related. So they know that it’s work related.

So now I have the, pretty much the leeway to do whatever so it’s work related there so I created an image talking about Buzzbooster. And so it’s Nash and Shahara. I have the logo, I have the website right on the banner and then you can add the description. So I talked what Buzzbooster is about.

After all, I’m telling them that I started Buzzbooster and there’s a link back to my website. So there’s been another way to put my website there. And then, and I think it was 2006, we started Buzzbooster TV so I added a new item to the Timeline saying that we started Buzzbooster TV. It was a prominent event in my life so it should be there in the Timeline of my life, right?

So it’s the same thing when I added that event it asks, is it personal? Is it family or whatever, is it business or let’s say work related? Work related? I tell them Buzzbooster TV, I write a little description saying hey, we started Buzzbooster TV and the purpose is this and this and that and this is the content behind it da, da, da, da, da, da.

I add an image or graphic promoting Buzzbooster TV and I get to add a link to my Buzzbooster.tv website. So there, I am promoting Buzzbooster TV. Until then, you know, you could go on out up to whenever, every time you have a thing. You can add an event to that Timeline and talk about it. So it’s a way for you to tell your friends, people on Facebook, what’s going on in your life because if it’s your business, evidently these are prominent events in my lifetime, I added it there but I can also promote my business in a way that it isn’t necessarily against the rules and I’m actually utilizing that platform for that.

So, I invite you to do the same. What are the events in your life that are business related that you can integrate to your Facebook Timeline and use it to let your friends know about it but also to promote your business?

You know man, I wish you’re writing a successful business there. Many things, several things that we have to keep in mind, right? Like having the right people and things like that but one thing that’s often overlooked is actually the backing up that powers your business.

SHAHAR: You said [Inaudible 00:06:31.5] and people don’t do that.

NASHLAH: No, they don’t.

SHAHAR: Yeah.

NASHLAH: Enough.

SHAHAR: Yeah, and do you know that 12,000 laptops are lost or [Inaudible 00:06:40.3] every single week.

NASHLAH: That’s crazy.

SHAHAR: It’s crazy but it doesn’t stop there. Let me tell you about my friend [Inaudible 00:06:46.9] last week, he was on a plane and he was in the middle seat, right? Decided to go to the restroom so he put the laptop on the floor, went to the restroom. When he came back, he forgot.

NASHLAH: Forgot.

SHAHAR: Stepped.

NASHLAH: Crushed.

SHAHAR: Crushed the laptop.

NASHLAH: His laptop.

SHAHAR: Plus all his work.

NASHLAH: No.

SHAHAR: That’s bad.

NASHLAH: That’s brutal.

SHAHAR: It is.

NASHLAH: And do you know Shahar, what’s even more scary than that is actually statistic show that about 50% of businesses who don’t have any type of data management in place for like 10 years or more actually end up filing for bankruptcy.

SHAHAR: Are you kidding?

NASHLAH: Nope, super scary huh?

SHAHAR: You know, these kind of thing gives me goosebumps.

NASHLAH: Yeah, it should.

SHAHAR: You know, that’s a reason enough for you to stop what you’re doing and get to know our friends at Mozy. The main that is really trusted as online backup. In fact, they backup all the written data done by [Inaudible 00:07:36.6] and all recorded history in every language.

NASHLAH: That’s pretty impressive, you know?

SHAHAR: It is.

NASHLAH: If you’re not using Mozy Pro yet consider this, they’re actually very simple to use setup.

SHAHAR: Oh yeah.

NASHLAH: Very fast, it cost about 80% less than pretty much all other solutions out there who do some…

SHAHAR: A drop in the bucket.

NASHLAH: Yeah, a drop in the bucket, you know what? And giving you piece of mind and it backup all that you did.

SHAHAR: Yes. Well I see some other cool companies using Mozy. For example, General Electric, Accenture, Yale School of Management.

NASHLAH: So, but yeah, Stanford, some of the pretty big companies, right?

SHAHAR: Right.

NASHLAH: So sign up for Mozy, 877-669-977-6.

SHAHAR: What?

NASHLAH: That’s 877-669-977-6.

SHAHAR: Or just go to MozyPro.com.

NASHLAH: M-O-Z-Y-P-R-O.com

SHAHAR: So, for the rest few episodes, we’ve been talking about sales process and negotiation, right? What are the steps that you need to take in order to close every single time? Well, today, I want to talk to you about how do we strike the wow factor? You know, in every [Inaudible 00:08:44.9] process, there needs to be a time where you introduce the wow factor.

Just think about the information, right? They always have the wow factors the moment the prospect starts thinking, oh my gosh, how could they live without it? I need that, I need this person, right? For example, if you, the commercial that the guy has a glove and the truck goes over the glove and that thing happens to his hand or the one that he can saw a car in half with a saw.

So all of these things are the wow factor. Well, when you’re selling and when you’re negotiating, you also need to have that. So what can you do to introduce the wow factor? It can be features of the product of course. Something that the prospect really is not aware of and it’s going to make them say wow.

For example, when we’re on stage and we are selling on stage or we talked a lot about web shows, right? There is a moment there that we know it’s our wow factor where we grab a cell phone, call somebody from the audience and do a live streaming from the cell phone. Well, most people don’t know they can do that so they just go wow, right?

Then we know that from that on we can just go to the sale straight away because we got the effect that we wanted to. When you are negotiating any one on one, you also need to think what’s going to be the wow factor. It can be a let’s suppose you’re a social media guru and you’re trying to sell your consulting services, by showing them things that they could be doing, what about having your own web show?

What about live streaming? Google, using Google hangouts where you can hang out with a bunch of people and then give your advice and, you know, exchange a conversation there. That can be the wow factor because many times, you’re not even aware of those tools, okay? Other ways to introduce the wow factor when you’re doing on a sales letter for example or on a sales letter website.

It’s when you show how much you make a year or how much you make with the sales or that product that you’re trying to sell. That’s very common. You can also show testimonials that, you know, it changes their life overnight with your products of services. So you can introduce some credibility factor there.

That will also make people think I need that product or service. So what you have to do now is when you think about your negotiation process and your sales challenge how they’re done and introducing every single one the wow factor. Be it from the credibility perspective or from the possibility perspective of things that they just don’t know about that they should know because that could change their life.

That’s how you introduce the wow factor in the sales process and it’s very, very crucial because after that, you can just go to close the sales. Hey, today I’m here with Chris Mullins the full sales doctor and we are going to talk really about a good old friend of ours, the telephone. You know, many people forgot that it’s still one of the most powerful marketing tools out there.

Well, before we begin Chris, tell me a little bit about you.

CHRIS: Well, again, I’m Chris Mullins, a phone sales doctor and what we do is we do mystery shopping by phone to check up on your staff to see how they’re handling all your leads. And we also will train your staff on how to fix the problem areas.

SHAHAR: Okay, so let’s go talk about the mystery shopping, right? Well, we hired an assistant and we tell her this is how you have to talk on the phone, tell me some horror stories that you…

CHRIS: Oh, my goodness.

SHAHAR: You know, what really happens there.

CHRIS: Oh, well I can tell you a horror story, I tell you one time we were doing some mystery shopping for automotive repair shop owners and the auto repair shop owner said oh that’s my best guy on the phone there. He’s been there for 10 years. He’s my best guy. He’s my right arm and we played the mystery call for the owner and then his right arm said, well listen, we’re kind of busy here.

Why don’t you get on the road to our competitor? And I was like, oh my God. So right away that didn’t work out. That fellow was fired but what’s really important is that you have a script. You can’t just take your person, your assistant and expect them to figure it out. They need a script, they need to understand what you want to get from every single call.

You should record the phone call so that you can check up on them. Not so that you can cause a problem but you can play the mystery calls for them and say hey, this is what you did that was great. Here’s what needs to be fixed. So you want to monitor them. It’s probably the most important thing you can do is record the calls.

You definitely want to check the laws for recording phone calls in your area. But then the other thing that you really want to do that’s important is you want to make sure that every lead that comes to your funnel is touched by the telephone.

SHAHAR: That’s very, very important. I just want to make a comment on the mystery shopping because I think in every single business, it’s important to have a pair of fresh eyes every now and then, right?

CHRIS: Right.

SHAHAR: Because we really get too emotionally involved that we don’t see something that is obvious and we just might be losing prospects there. Do you agree with me?

CHRIS: Yeah, absolutely. You need fresh eyes because your staff isn’t going to listen to you. So if they have an outside expert that they can learn from, that handles them in a positive way, in a relationship building way, not like, you know, what’s wrong with you? Why did you get the calls wrong? Instead a positive way and make and coaches them, it’s not a big deal.

You can fix the problem.

SHAHAR: Yeah, it’s amazing the conversion that you can have, the increasing conversion that you can have if you fix the phone in that sense, right?

CHRIS: You’re going to have a minimum of 20% increase.

SHAHAR: See?

CHRIS: Just by focusing on the phone, just by giving a script to the person that’s in your office, teaching them how to use a script, recording the calls and doing mystery call when you check up on them. Let them listen to the mystery calls so they can see how they did and then coach them on how to use a script.

And then every single time somebody opts into your funnel, every time they opt in, however it is, pick up the phone and call them right away.

SHAHAR: Yeah, let’s talk a lot about that actually because, you know, we see every single time even when clients come to us, that is all about the leads. They want more leads, more leads, more leads but we’ve also seen in many cases the leads piling up, right? I actually had a client, I still have the client but some years ago he came with a folder.

Really, this big full of leads that he got from PPCO or whatever that he was doing that he never followed up that weeks and weeks later because I’m too busy, right? So there’s no point in having leads if you’re not going to follow up.

CHRIS: Yeah, yeah, yeah, yeah.

SHAHAR: Now, you were talking to me yesterday about doing, when it comes online, how was it that you work with that?

CHRIS: Yeah, the perfect thing that you can do is as soon as a lead opts in, have it forwarded to, you know, an outside service like us or a team member or a virtual assistant or a sales person so that it goes to their email right away. So it’s opted in, it’s gone right into their email and within five minutes, we want to call that prospect back.

You want to call them up and just give them a big hug. All you’re doing and it’s you’re, you’re just giving them a big hug, you’re welcoming them. Say, oh congratulations, I noticed that you just ordered our free report or I just noticed that you requested to get my book and oh by the way, while I have on the phone, and then you can go ahead and sell them something.

You want to maybe make it a little bit soft depending on how they opt it in to you but the point is you want to touch them with a telephone to build a relationship. Don’t just let them opt in. pick up the phone and call them and then try to close them on something, even maybe another free report.

SHAHAR: Or maybe a strategy session or something like that.

CHRIS: It could be an appointment, scheduled appointment.

SHAHAR: The important part is to understand that we need the human connection even though we might be generating the leads and sales online and that’s the point that we cannot take out of the picture, do you agree with me?

CHRIS: Yeah, absolutely. What’s critically important is, what I find the business owners have done is they get all excited about marketing. All excited about it. They may spend all of their time and all of their money on it, they finally find the right formula. The phone is ringing, the opt ins are coming in but then they completely forgot about the lead and what to do with the lead.

So you need to look at your telephone and your staff and your opt ins, however your leads are coming in is another sales and marketing tool. It’s just part of the checklist.

SHAHAR: And it can mean a lot of money coming in.

CHRIS: Leaving a lot of money on the table.

SHAHAR: You’re leaving on the table, yeah. We call this multi-step, multi channel follow up because we tend to think if we are doing something online, everything ends online and it’s the whole process that we need to follow.

CHRIS: Yeah, yeah.

SHAHAR: And really, the phone is an important piece of that.

CHRIS: Yeah, yeah, yeah.

SHAHAR: Now, is that something very complicated to start doing in a company? Or should we always outsource that? What are your takes on that?

CHRIS: Well, you know, I mean, there’s two things you can do is it’s good to outsource having mystery calls done and staff training done and script writing done and it’s good to outsource having a sales person taking in your opt in leads and calling them right away only because if you experts doing it because you’re not an expert at everything.

SHAHAR: Right.

CHRIS: You’re only an expert in your own business, so if you have the experts handling those areas, you know it’s getting done. They’re being paid to do it, it’s getting done by the experts, you have the experts giving advice to your staff. It’s a no-brainer.

SHAHAR: Of course it is.

CHRIS: Yeah, yeah.

SHAHAR: Even if we stay with the 25% that you mentioned and I believe if we do the follow up in five minutes after an online lead comes in, we could increase that quite a bit.

CHRIS: Oh, abso– that’s a minimum.

SHAHAR: Yeah.

CHRIS: Yeah.

SHAHAR: So just think how much more money you could be making by simply improving our good old friend the telephone, right? Improving how you deal with that.

CHRIS: Yeah. yeah.

SHAHAR: Yeah?

CHRIS: Let me just say what’s really important about the speed of picking up the phone and calling them is usually the person that’s opting in is the decision maker. They’re going to make a decision about something so if you can get to them quickly, which is the whole idea, quickly, then you’re going to get them to answer the phone.

SHAHAR: Yeah.

CHRIS: And if they answer the phone, that’s it.

SHAHAR: Well, yeah. Just the amount of work it’s going to take out of the picture…

CHRIS: That’s it.

SHAHAR: And comparing to trying to chase him later…

CHRIS: Oh, yeah.

SHAHAR: It’s unbelievable.

CHRIS: Telephone tag, voicemails, you never can get them. They’re ready for a decision right now so you need to grab them now.

SHAHAR: Now Chris tell me, if people want to know more about this, how do they get in touch with you?

CHRIS: There’s two ways they can get in touch with me. They can call or email so I’ll repeat the phone number and the email twice. The phone number is area code 603 924 1640, 603 924 1640, that’s direct to me or you can email me personally and that’s at Chris@MullinsMediaGroup.com. So Chris@Mullins and Mullins is M-U-L-L-I-N-S media group.com.

SHAHAR: Thank you very much.

CHRIS: Oh, my pleasure.

SHAHAR: I just want to say phones maybe great for texting and watching videos but they are great tools for you to increase your conversion.

CHRIS: Oh, yeah, yeah.

SHAHAR: Yeah. Use your phone wisely. It’s just not an entertainment piece. It still brings a lot of business to us.

CHRIS: It’s a sales and marketing tool.

SHAHAR: It is, a very good one.

CHRIS: Absolutely.

SHAHAR: Thank you.

CHRIS: Yeah.

SHAHAR: Well, a lot of good information wasn’t it.

NASHLAH: A lot of great information.

SHAHAR: You know what you have to do now. You know, just apply all of this to your business.

NASHLAH: Yes.

SHAHAR: And see your business achieving a long lasting prosperity.

NASHLAH: You know, you said it all Shahar. Apply it in your business.

SHAHAR: Yeah.

NASHLAH: Take action.

SHAHAR: Take action.

NASHLAH: And…

SHAHAR: Don’t forget to have an awesome New Year.

NASHLAH: That’s right.

SHAHAR: Yes, we hope you achieve everything in 2012.

NASHLAH: Everything but because, not just because it’s going to miraculously happen but because you’re going to take action.

SHAHAR: Yes.

NASHLAH: Happy New Year.

SHAHAR: Okay, see you next time.

[End of Transcript 00:20:46.4]

Web TV Shows And Over-The-Top Boxes; BuzzBooster TV #42

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 15 Dec 2011 02:11:17 +0000

Nashlah talks about the importance of Web Tv shows as a social media tool and a small business marketing strategy and explains the over the top boxes like Roku that can help your show to be seen in regular tvs. Here you find unconventional marketing strategies that can help your business get a lot more attention from your market.

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

The Transcript

Web TV Shows And Over-The-Top Boxes; BuzzBooster TV #42

Hey, this is Nash with buzzbooster.tv and today, it’s just you and me.

You know, I wanted to share a thought today that I had because it’s something very exciting and as business owners, now is the time to take advantage of that – we really should. It’s really, related to the interactive boxes, the internet TVs and the power of having web shows streamed to actual televisions. So, there are several technologies out there, Roku box being one, Samsung has one, the google TV you may have heard of, things like that – those technologies will only increase in variety and intensity and the markets will find out more and more about it and you’ll start hearing more and more about it because it’ll become a lot more powerful, is the next big thing.

But you know, as a business owner, you have the ability to take advantage of that now whilst its new and easy to get into and not as competitive. So, let’s say I’m a business owner, I have a web show, you are watching it right now, buzzbooster.tv. Well, as this business owner that has this web show, I have the ability to have this show streamed on actual television, you know, the big box that sits in your living room, right? I have the ability of having that show there. So it’s very, very powerful because now I’m not only reaching the folks that typically watch me when at work or in front of the computer but now I can reach those folks at home when they’re sitting comfortably from their couch. In other words, I can reach the couch potato.

You know, the very same couch potato who keeps the infomercial industry going and profitably because they like to spend. And now you have the opportunity to do the same thing; you don’t need to make a big company with a huge budget and huge productions, no! All you just need to be is just one person with one show on your topic of interest in your industry, make it consistent, hire someone to create a channel. Very simple to do, not very expensive and now you can be on television, actual television, there’s tremendous opportunity there.

[inaudible] So, Nash, can anyone do this? You’re out there with your mom and teaching these concepts and it’s simple to have a show – but can anyone do it? Can someone in a [inaudible] industry do it, fly-fishing, accounting, exciting industries as well? Anything right? Can they do it? Yes! As long as they have a web show, that they can do and they could put it on Youtube, pretty much any show that can be streamed on your blog or Youtube, anything you ever thought “Well, I can flip out a camera and teach people about that and talk about it” then yes, it’s applicable. If I’m an accountant, I can teach people accounting or teach people the importance of knowing what’s going on in your business, things like that or lets say, fly-fishing? This is an example we give often – if you like fly-fishing, with your interactive boxes or Roku boxes, you can watch your fly-fishing channel all day. Well, it’s the same concept so it doesn’t matter if you’re targeting a business or a person as long as you can talk about that you can have a show and that show can be streamed on TV

So think about that, definitely act on it, I would suggest strongly. Now is the time to do it and it’s simple for you to get it done. Basically like I said before, all you need to do is get that channel created and you can get streamed on Roku and a variety of other places so you can have your show there and you can reach those people and you’ll be there every week or biweekly or what ever you decide but you’ll be there consistently in front of them.

So, it’s a very powerful tool you can use to market your business that’s very different from what you’ve normally been doing but you can gather great traction and a different crowd than you normally get.

So that’s my tip to you!

How To Get More Views To Your Online Videos; BuzzBooster TV #41

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Fri, 09 Dec 2011 03:09:01 +0000

Interview with Todd Cochrane from Blubrry on the future of web shows, Julie Perry from YouTube secret weapon talks about online videos and YouTube, we take a look at the software Wirecaster and hosts Shahar and Nashlah talk about a negotiation process and how to incorporate rituals in sales negotiation. This week is all about video marketing one of the best social media tools for you to use.

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

The Transcript

How To Get More Views To Your Online Videos; BuzzBooster TV #41

S – Hi, I’m Shahar.

N – And I’m Nash and we’re with buzzbooster.tv.

S – Yes, and we have a very special episode.

N – Yes we do!

S – We have some more interviews from Blogworld LA and it’s all about you having your web show and videos.

N – We have some very special guests today.

S – Todd from Blueberry will talk to you about web shows and how to stream on TV

N – That’s right.

S – And Julie Perry is going to talk about Youtube video marketing and we are going to go to the third step of our negotiation process.

N – Mystery and rituals.

S – Exactly and if you missed the last two, just watch the last two episodes and you will have that. Enjoy!

N – Enjoy!

S - So lets talk about the third step of the negotiation process. Remember, we already talked about finding the broken windows and joining the tango, the conversation and going inside their minds. Then after you did all those things, you have to incorporate some mystery and rituals into the negotiation and this is very, very important for several reasons.

One of them is that it shows the prospect that you have a process in place, that things are structured. When people feel that they are dealing with a business that has a structure and has process, their anxiety levels go down because they understand there is a process, they know what they are doing and it’s very important. But, also because during the negotiation, you actually want some tension going on, a good kind of tension, and by incorporating mystery and rituals, you are having all the questions answered, for example you are doing that.

Let me give you one example – it’s not the only way of doing that – but when we have a client in our office, we are going through the negotiation process in order to sell a consulting package for example or a marketing package. What do we do? We go through the broken windows, like I told you before, we join the conversation and then what we do? Some of the questions, we will answer whatever they have but we see the little bits, say, and we will go into the dynamics going deeper or we will go and show you step by step once we are working together.

I’m doing two things here – I’m leaving some components out of the question while at the same time, working on the presumptive assumption that they are going to join the program and then during the program, everything will be revealed for them so they will have all of the questions. You want to have a veil of secrecy – it’s just a little bit, it’s not that you’re not answering any questions. During our process, after we allow them to speak so we can find the broken windows, we start showing them the possibilities and things they could accomplish by working with us. so giving them a glimpse without giving them the full picture, OK? And then for example, when we are asking for the sales itself, we always show them in the monitor. We never talk about the packages, we allow them to read and think about the options that they have . Yes, this is the closing process but it’s part of our closing ritual. we also point to the prices, we never talk the words dollar or money right, we always leave them in the process. So that the reason’s why we do this; shows the structure always follows the same kind of ritual and offers some mystery in the process. Extremely important. Nashlah will now explain to you exactly how this process works.

S – Alright, so lets go a little deeper in how you can incorporate mystery and rituals in your business. Now you’ll have to figure this out by yourself in so far as to how it applies to your specific business but I’d like to give you an example today of a company who’s doing that really well. So it’s a very out-of-the-box example just so you can see how deep or how far you can go with this. So there’s a guy in New York, he sells grilled cheese. It’s a commodity, you can go down the street to this hole-in-the-wall place and get a grilled cheese for $3 but there’s one guy in New York and he sells grilled cheese and it does not cost $3, I can guarantee it. But there’s only one way you can order that grilled cheese. You send him a text message and say ” Hey, I’d like to order a grilled cheese” and he’ll respond and say “OK, I’ll meet you on the corner of this and this street, I’ll be wearing a red hoodie, see you there.”.

So, at that time at that street, you spot the guy with the red hoody you hand him the cash, he hands you a brown paper bag and off he goes you do your separate ways. and it’s the only way that you can order this grilled cheese guy, it’s like you’re dealing drugs, right? But look at what he did. He incorporated mystery and rituals extremely well in the process of ordering grilled cheese from him, to the point that he’s had tons of media attention, people talk about him and now, of course, he’s expanding. But, he has the mysterious components of “Hey, what are people going to think of me when I go there and order, am I going to see the right guy, is he going to be on time, is he going to be good, I send him a text message, I can’t call him, why can’t I call him?”. These are questions that you are asking him that are keeping you hooked into this whole ordering process . The ritual is that the only way you can do it is by text message and then you meet him at that time and he determines what time and what street so all these unknowns and all these things that happen every single time you order are part of this ordering process that make you want to buy more and more and more and makes you, more importantly, want to buy it form him and not the hole-in-the-wall place down the street, right?

So, that’s a very broad, very different example of how to incorporate mystery and rituals in your business. Now you have to think OK how can I do that in way that will be a little but memorable, that will keep my clients on edge thinking hey this experience of ordering through you” and do it in a way that you cannot do it often, it becomes a system to you where every time there’s a prospect you implement those rituals, just like Shahar mentioned previously some of the rituals we do in the negotiation process here where they don’t see the pricing, we always show it to them, we offer them chocolate, things like that. Those are components of rituals and mystique that we implement in our consulting business so think you can do it in yours because it makes a magnitude of difference, it makes your business become perceived as a more memorable business and also a business that’s more structured. People like structure. That’s my message to you.

Todd Cochrane – I’m here with Shahar and she’s with buzzbooster.tv and she’s one of our community members at Blubrry and I know that a lot of you who have worked with Shahar are business owners and what I’d like to share with you today is the importance of really having your media and getting a presence everywhere. Today the landscape is changing so much and how people are consuming media – you cant afford to have just a website and that presence or maybe just your Facebook pages. you know, you look here, this is a roko device. it’s being sold nationwide in Bestbuy and a variety of places as well and to have a channel today on these devices gives you immediate exposure to millions of people. Shahar knows that having a channel on Blubrry, having a show on blueberry allows her content to be watched right on the television when people kick back on their La-Z-Boy and I think that’s a beautiful thing today – we’re all used to using our remote control but you know there’s so much on TV but there’s nothing on TV? So, here you’ve got the ability to watch great programming, just kicking back and getting educated instead of being filled with whatever’s on the tube that night. But as a business owner, you just cannot afford to not be on the internet with media and having content and being seen, it’s just the way things are these days. So I hope that gives you a little insight. See, isn’t that cool right there on the big screen?

S – How do you see the future of television now that anybody can really put a show together and start streaming?

TX – It’s equalled the playing field, it really has, because I talk to big cable companies and ask what it does it take to get my content onto your cable company and they say “About two years’ worth of lawyering and a lot of dollar signs!” Well, with just a small investment, you really can get onto these devices. You know [inaudible], our company, we built these channels on the Roku, the Samsung Smart TV, [inaudible] a variety of different devices. But really what it is, consumers today like choice. They don’t want to be confined to what the establishment tells them they have to have. So, ultimately, all this technology’s going to be inside your TV – Apple’s going to be coming out with an Apple TV, for sure. Samsung already got it figured out with the Samsung Smart TV, that’s why we’re on that platform and how many consumers do you have exposure to? not a micro-audience, but millions of consumers, every one that has one of these connected TVs.

S - And do you know broad data on how many people have these boxes today in the US?

TB – The last time we knew, this was probably approaching 3 million. Samsung has said that, in 2011, they would probably sell 6 million internet-connected televisions and Blu-Ray players. you cannot buy a Samsung Blu-Ray player today that does not have internet connectivity. This is like an $89 box. And you can access all your favourite stuff like Netflix and Pandora and here’s a cool thing- what do we have on this screen? We’ve got Netflix, Amazon, we’ve got Hulu, but who else do have? We have our networks. So you’re on an equal playing field on these televisions and that’s what really makes the big difference. And again it’s growing – I think between all the different devices there might be around 11% of total media consumption from our network and 9,500 content creators, but it continues to grow.

S – Are there possibilities of revenue for these shows?

T – Absolutely, you know were all about helping those shows monetize and we’re adding a new feature were calling [inaudible] marks where creators don’t have to rebuild their shows, they just need to mark certain places where they can say “here’s where I want an ad run, here’s where a hyper-link popped up, here’s where I want a survey to be shown” and ultimately our goal is to move into some of the bigger name boxes that have to have some sort of a rent-share [inaudible] monetization strategy because we’re not going to be able to get in some of those devices unless we’re able to make those companies understand that this can help their shareholders’ bottom line so this is why were introducing [inaudible] marks and talking about it publicly and hoping they introduce it because we definitely want content creators to be able to monetize some of their content everywhere. We’re tracking over 130 devices that contents being consumed on today – Absolutely, you know were all about helping those shows monetize and we’re adding a new feature. So you know the web still makes up 40/50% of that but the other 50%? Millions of people are on their iPads, their iPods, their Blackberrys, their Zunes, their Windows phones, so you know, if you’re not on all those devices plus set-top boxes, you’re missing out on a percentage of your potential audience.

S - And if people who want to start digging more into this, what do they have to do next?

T – Well, if you have a website already, you need to start adding media to your website, that would be the first step but you definitely want to get the distribution so we encourage people to use our Powerpress plug-in with WordPress, if they’re running on WordPress and that’s the gateway once you get your RSS feed -and people get scared when you say RSS feed – but we’ve made it real easy and non-intimidating so to get everything set up correctly and you can start to be ingested on sites like ours and others sites that out there. but the main thing is, we’re the gateway or at least [inaudible] and communities have become the gateway to get into these devices for content creators that don’t have the budget to talk to the lawyers, to get the Samsung agreement or do the code to put into the roko device.

S – Thank you very much.

T – Thank you.

JP – Hi there, I’m Julie Perry and I’m with Glass Media, we are an integrated social PR and media agency and I’m here at Blogworld and I wanted to give a quick Youtube tip to small and medium sized businesses that are maybe told that they shouldn’t be using Youtube for whatever reason, it’s just a bunch of kids throwing bricks at each other’s heads, I don’t know. But that’s not the case any more, you can really get some great business results by putting your videos that you’re creating up on Youtube and marketing it and promoting it there. Some of the benefits that our clients at Glass Media find are traffic and good lead generation and a lot of that comes by way of the discoverability and findability of having your content on what is really a social network, Youtube, but it’s also a search engine. it’s the number two search engine in the world, ranked just after the company that owns it, Google, and in fact many people notice that google often times pull Youtube content onto page 1 of its results. so, if you’re optimising your videos correctly and placing them on Youtube, quite often people are going to discover and find you based on those keywords. otherwise, you have to spend a ton of money on seo companies and pay per click ad to get showing up on google. instead, go to the second best search engine out there and that’s getting the most queries a day of people looking to solve their problems and put your videos there on Youtube and you can get yourself no page 1 of Youtube by Youtube video optimisation a lot faster than you can get your website on page 1 of google for your keywords that you’re targeting. so we recommend to clients to make sure that, even if they have their own content hosted on their own website, to make sure that they also upload it to Youtube, optimise it well, and make that a place where they can put out video with some kind of a [inaudible] action, where the search engines will bring those videos up, the audience comes through, finds out more information through video, then is told where they can go for more information and to do that you can send them directly over to your website. there are ways that you can do things on Youtube so that they can easily click over to your website and then through that means you can get a lot of direct sales that come directly from Youtube or even lead generation, get them to subscribe to your email newsletter, whatever the case may be. so we find that Youtube is a super powerful tool for search engine optimisation, lead generation, list-building.

Good luck, happy tubing and I hope you get some content whatever it might be, even just segments of longer pieces up on Youtube, and test it out, see what you can do.

CP - Hello my name is Christine Porter, I’m the partner manager for Desktop Products and Telestreams.

S – Tell me a little bit about your product.

CP – Sure, I work with Wirecast which is a live-streaming application, it is a software application, you put it on your PC, your Mac, you put it on your desktop computer, your laptop, whatever you have and you plug in your cameras directly to your computer and you can broadcast live from your desktop, streaming media right over the internet.

S – Now you talked to me before about Google+, the feature Hangouts and Wirecast – how would people use that?

CP – Well that’s a great way to bring together a group of people you want to talk about a topic and have the chat, you can feature people right there. We did actually in-house in our studio just a couple of weeks ago and it worked beautifully. The video quality was excellent, there was no delay and it worked really well.

S – So it overcomes the challenge of only being able to talk to ten people at once by putting it on a live audience…

CP - Correct.

S – Can you record everything?

CP - Yes, while you’re streaming your broadcast you can also be recording an archive copy so you can save it for later, you can do that at a higher quality to improve the quality of the broadcast.

S – So they could even turn those things into products they could sell?

CP – Oh, very easily, yes.

S – Tell me how to get in touch with the product, where they can get it?

CP – Well, you can download Wirecast for free off the internet at www.telestream.net and under the products tab, you would select the Wirecast product. Download it, give it a try, it’s full-featured, it has some limitations with watermarking but other than that, everything works. Give it a try, if you like it, go ahead and buy it. We have the standard product and also Wirecast Pro which adds some pro-features like capture card support for example. There’s a lot of people doing sports broadcast so we have the scoreboard function in the Pro product and lots of other great things.

S – OK, thank you very much .

S – Thank you!

——

N - That was great!

S – Yes, you know what I liked?

N- What?

S – Now we are able to share very advanced strategies in the negotiation sales process with them and you know, small business marketing is about you implementing small things that work and we just share with you that and our guests today talking about web shows- we talk about that a lot and we think that’s a crucial part of a social media marketing strategy. You need to think about having your own web show or at least having a lot of videos on Youtube.

N – Yes, and you know, Shahar? I think what you just said there bears repeating – there are lots of small strategies that make the hugest difference. So get started, make sure you have those components in place, do a little at a time but do it because it definitely will impact your bottom line for the better.

S – It will and knowing how to negotiate can just change the face of your business.

N – Yes that’s right, and it’s applicable to your business today and it might be applicable to your business tomorrow.

S – Always! OK, so see you next time

N – See ya.

Blogworld, Jason Falls, Jay Baer and Closing More Sales; BuzzBooster TV #40

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Fri, 25 Nov 2011 03:23:14 +0000

Interview with Jason Falls author of No Bullshit Social Media, another interview with Jay Baer and our take on BlogWorld LA, ThinkLink and negotiation skills. Improve your small business marketing skills and your social media marketing strategy with hosts Nashlah and Shahar from BuzzBooster in this BuzzBooster TV episode #40!

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The Transcript

Blogworld, Jason Falls, Jay Baer and Closing More Sales; BuzzBooster TV #40

S - I’m Shahar.

N - And I’m Nash and we’re with buzzbooster.tv.

S - Yes, and today we are in a very special place.

N – Yes, we are. Very fun place.

S - Yes, Blogworld Expo.

N - We’ve been coming here since the first one…

S - Many years! Yes!

N - And to really tell you the truth, this is one of our favorite shows. Not only about the information you get. You get the new technology out there, you get the cool things you could be using in your business.

S - You meet great people, you go to the parties….

N - Well that’s good too but do you know what I like the most?

S - What?

N - Really to get to know the people that I am connected to on Facebook and Twitter, who have been following us, and really meet them. It’s really cool

S - It’s very much cool.

N – And can I tell you what I don’t like?

S - What?

N - That you go to the network committees, when people can really interact then and make some great connections and you see this line of people sitting on the floor on their phones…come on people! This is not what social media is about!

S - We were a networking meeting yesterday morning. So people were talking and we look off to the side and people were sitting on the floor, just looking at their at their laptops and iPhones and things like that and they’re missing out on the opportunity – they can do that at home!

N – Yes, it’s so nice to say “Hello, how are you? nice to meet you.”. Real interaction counts a lot more and be in the moment, you know, enjoy that you are being here and that you really have amazing access to people here and when you have a break, then you go and tweet and facebook and do whatever you have to do. OK, what about this show?

S - This show is awesome, I really like it!

N - As all of them.

S - As all of them.

N - Well, we talked to a lot of speakers and they want to share some of their knowledge with you. We also talked to a lot of the exhibitors here, some good plug-ins we saw for WordPress….

S - Some very cool plug-ins. Some very good tips.

N - Things that you can use in your business and they are also giving you some very good tips.

S - Very good tips.

N - So I believe you’re going to enjoy this … you know, I have something else to say!

S - What?

N - A word of advice when you’re promoting your business. We’ve seen a lot of QR codes here – they’re fun..

S – They’re very fun

N - Yes, they are fun…

S - And any chance we get, we whip out the phone and scan it! Bip!

N – Yeah, so it’s a big thing for business.

S - It’s a huge thing, full of possibilities!

N - But what happens?

S – Well, you take some big companies, for example – should we mention names?

N – No, we shouldn’t mention names.

S - We saw some big car companies, that you likely drive…

N – Ah, that’s enough, there were several…

S - But they have a QR code and its a big trip, you get to scan it and you get to drive a car, blahblahblah…. but guess what? When you do it? Its only for iPhone users. Terrible mistake.

N - Yes, the android market is just booming.

S - It’s a huge market and they’re totally excluding entirely that market!

N – Yes, they shouldn’t and not only is it a big market, it’s growing by the minute. So by putting your QR codes friendly to just one kind of phone, you’re just leaving money on the table.

S - Yes! What’s the point?

N – OK, we’re going to watch the show.

S - Yes, have fun!

N – OK, before we go to our guests, I want to keep talking to you about the negotiation process on how you can close more sales when you are negotiating. As you remember, last week, we talked about finding the broken windows, right, when we find what’s really the issues in the clients mind and how to deal with those and how to pinpoint them.

Well, the second step is to join and conduct the tango. Let me tell you what I mean by that. Once you figure out what are the broken windows for your prospect, you need to understand that everybody that comes to you, comes with a story already going on inside their minds. They have a story of what’s going on in their lives, how it’s going to work when they talk to you and what they are going to say and how they are going to avoid sales pressure – a lot of things already in their mind, a story going on.

It’s up to you to join this story and then conduct to where you want the negotiation to go. During this process, you also need to understand that, inside your prospect’s mind, there’s also quite a bit of fear and insecurity about what’s going to happen if they do this or if they do that. This is why I say it’s a tango because there’s a lot of drama going on. So you need to get inside that story and then transition the story to where you want to go. If you’re doing this face-to-face, you start talking about what they are talking and say that you understand where they are coming from and you understand what their issues are and you move from there.

On a sales ladder, remember that, when you state the problems like “Are you tired of being fat?” then you start saying that you know exactly what that means – “I was oversight myself and during that time I felt this and I felt that” – and you kind of tell the same story going on inside their mind and then you offer the transition to the solution. So you need to understand – and I want to stress this again – there is a story going on. You need to pick up on that story, follow with them for a little while and then transition to where you want to go. During this moment, you are not only creating a rapport, creating a connection with them, you are also increasing the level of trust because they will start to identify with what you are saying since it is related to the story they already have in their minds and the level of trust will increase, facilitating a lot the next step.

So, the first one is find the broken windows, meaning – find the real issues, which, many times, it is not what they are saying it is and many, many times they are not even aware of what the real issues are. Then you join the story going on in their minds and start conducting to where you want to go. OK, I want you to practice that and next week, I am going to tell you the third step. As I told you, there are five steps. Now lets take a look at our guest from Blogworld.

N - We are with Jason Falls, author of No Bullshit Social Media Marketing. Well, first, thank you for being here….Give us some ideas of do’s and don’ts when a business is trying to start marketing online.

JF – Sure. Well, I think the biggest mistake businesses make when trying to market online is that they don’t think of social marketing particularly but of other digital marketing aspects from a strategic standpoint. You really have to understand how these channels and activities ladder up to your overall business goals so you’re not doing the one-off, trial and error programs, that you’re actually doing something you can monitor, measure and build on over time so that it produces better outcomes for you. And so, in the book we talk about how to approach social marketing strategically and in order to do that, you first have to know what media marketing can do for your business and we have seven business drivers in the book that we talk about. So there are what is sort of possible.

Then, you have to choose which of those seven you want to focus on. So, maybe you want to focus on performing customer service online, maybe you want to focus on research and development, maybe you want to drive sales – there’s lot of different reasons you use social media marketing. Once you pick which ones you want to do, then you go through that strategic planning process that all businesses owners know how to do; set goals, establish objectives that have deadlines and expected levels of attainment and target audiences so that you can then develop strategies and tactics that keep you on task. When you do that you actually make measurement easy because it’s all laddering up to the business goals, not how many followers or friends you have. Those are important pieces of information to track and trend because there might be a correlation between how many followers you have and how much money you make. But there might not be. So you need to make sure that overall goal is what you keep coming back to.

N - And do you think that every business should be using social media?

JF - You know, I’m one of the few people that might say not every business necessarily needs social media, and one example that I use is the example of a friend who owns a lawn care company. He has three crews in a reasonably large metropolitan area – so he has a capacity, he can’t do more than X amount of lawns per week or per day. So, his social media marketing strategy, when I asked him about it, I said “ How do you currently get your customers? What works?” and he said “ Well, when I started cutting your grass, three of your neighbours asked if I could cut there’s.” So I said, “Well, you social media strategy is to put down the computer, go to a neighbourhood where you’re not cutting grass and cut somebody’s yard for free because that’s how you’re going to acquire customers faster.” So, not every business needs social media. But my answer would have been different had he had 40 crews across to metropolitan areas and had a much larger capacity and availability. But in that situation for that small business owner, he doesn’t have time and the time isn’t going to be used efficiently if he’s messing around on Facebook and blogs and not focusing on availability and filling that spot.

N - There are lot of social media books out there; why did you decide to write this one?

JF – Well, I think the reason that Eric Deckers, my co-author, and I decided to write this one is because we felt there was a void in books that sort of cut the BS on joining the conversation, which you know, is not 100% BS because you do need to do that to be successful as best practice. But, you know, kinda, cut the bull and the frills about it and say “How do I use this for business? How do I plan strategically, how do I ladder up the business goals and objectives and what’s the blueprint, how do I make this happen?” So we wanted a book that would deliver on that and I think it did.

N - Just one more question – you talked about engagement and you know, it’s an overused word out there. But it’s true that business owners are busy doing what they do best. What’s your problem with this joining the conversation part because it is a tricky subject for business owners.

JF - It is, and again it goes back to answering the question “ Do you have the capacity of resources? Do you have the time to invest and nurture and build something along?” Some business owners don’t and one of the examples we use in the book is of a real estate agent who says “ I don’t have time to engage in the conversation but I do have time to take out very hyper-targeted advertising campaigns on Facebook, which is still marketing through a social media channel and delivering a more relevant advertisement to a relevant audience at the right place at the right time. So he’ll read a story of a company relocating to his town and he’ll go on Facebook and pick out an ad for real estate and target only people who work at that company so that ad appears to a much more relevant audience and he gets much higher click-through rates and conversion rates on that type of marketing activity.

N - Thank you very much.

JF - Thank you.

N - Jason Falls with No Bullshit Social Media Marketing.

JB – Hi, I’m Jay Baer from Convince and Convert my blog, is at convinceandconvert.com and we talked today in the session about content marketing and thought leadership and how much companies should give away what they know online whether its a blog, a podcast, a presentation, a video and there’s no easy answer to that question. It really depends on the type of company you are and how much time you have. Because all this content, what we’re doing right now, making videos, this isn’t free, this takes time, it takes effort, it takes resources. So all of this content marketing has a cost associated with it and you have to figure that in to your company and whether it makes sense for you. Then you also have to understand – what are we getting back, right? Are we just blogging because it makes us feel good or are we creating content that actually generates leads or sales for our company?

Many organisations don’t do a very good job of figuring out their success metrics of whether this actually pays off for that company. They do it for a while and say “Well, it feels good” or maybe it doesn’t feel good but they don’t actually have a sense of how to measure the effectiveness of their content marketing program. So that’s really Step 1 – how you going to keep score. Step 2 is figuring out how much time you have to tell your story out there and the third step is to figure out where you’re going to tell your story. Obviously, you’ll create content and put it on your own website and your own dotcom but there’s a huge possibility for putting content in places that you don’t own and control.

Places like Slideshare – Slideshare.net is basically the Youtube for presentations and Powerpoint. It has 47 million visitors a month. You website does not have 47 million visitors a month – huge opportunity on Slideshare. Huge opportunity on sites like Scribd and other places that have audiences already that can find your company, find what you’re all about by putting your content there instead of having to take everything you create and owning it and putting it on your website. So distribute your content out there, be a digital dandelion and be a lot better off.

NV - Hi I’m Neil Vineberg and I’m the chief Marketing officer for Thinglink. We have a really exciting opportunity here for bloggers in that you can take the images that on your blog and you can add rich media to those images; video, sound, wikipedia entries, also e-commerce tags for Amazon. Using Thinglink at thinglink.com. So this is really interesting plug-in for WordPress, for Blogger, for Tumblr, for all the major blogging platforms so now every blogger can better monetize their blogs using images. And what’s cool about this is that images on your blog become much more engaging – up to 50 times more engaging – so readers stay on the images longer because they are clicking through the videos, the sound, the wikipedia, the commerce tags, information tags. They stay on the images longer but they can also share the image to other blogs and websites so you get traffic coming back to your blog. This becomes an incredibly viral thing for you and becomes a way to make more money from your blog and becomes a really exciting way for you to engage readers in the content you’re putting out because you can turn these images now into stories. Much more storytelling, much more discovery inside images.

You can do all this for free at Thinglink.com, we invite you to come over. And there’s also thinglinkblog.com and you can download all the information about how you can get started.

N - Awesome!

S - That was great!

N - That was really great, so much good information.

S – Yes! Mind blowing!

N - We were even able not to talk so much on that show! Now you have the experts to get in touch with. Go check their websites, go check the stuff they have for you because these are people that know what they are doing.

S - They do.

N - And see you next time…

S - See you next time!

How to use Google Plus for Business; BuzzBooster TV #39

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Fri, 18 Nov 2011 00:16:33 +0000

Different reasons businesses should be using Google Plus and the new business page on Google Plus. Google plus promises to be one of the biggest tools for small business marketing in the future. Google + also is making an impact as a social network and as a social media marketing tool. Host this week is Shahar Boyayan. BuzzBooster TV #39

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The Transcript

How to use Google Plus for Business; BuzzBooster TV #39

Hi I’m Shahar and this is buzzbooster.tv and today I’m here with you on a very intimate chat with you talking about Google Plus and some more reasons for you to use Google Plus for business. The first thing I want you to understand is the difference that happens between Facebook and Google Plus; the difference in conversation.

Think about this. When you go to Facebook, what do you use it for? Most people like to check on family, see what they are doing, for example. I have family living in different places, I do check what they are doing, comment, keep gossip up between the family. I also like to check on my friends, see what’s going on, what they are doing. So I’m always trying to maintain relationships on Facebook and it’s a more intimate level because especially with family, for example, some people like to check on grandchildren, what they are doing, sharing pictures, right? There is a lot of sharing there in that aspect.

So, it builds relationships, it’s also a place where you can keep up with the gossip going around and what’s going around an environment you belong to. When we go to Google Plus, there is a different kind of conversation there. People say that it’s ‘passion-driven relationships’ because on Google Plus, you are not interested in knowing what somebody is eating for dinner or if they are taking the kids to the movies; the conversations happening there are around passions. And, it’s built in order to be like that. For example, you have the Sparks where you put the topics that you like and then you see all the people commenting about that topic. You can create your circles, for example, around passions and around interests. So if you like to do woodwork, maybe you want a circle with people that love the same kind of things, or if you like knitting, if you love marketing, or you like business or [inaudible], whatever are your passions, your interests, you can have circles of people around that and you can refine your conversation just around those people. Let’s suppose, for example, that I am interested in [inaudible] and I start talking about that on Facebook. It will not make sense for most people there because they either follow me because I’m a marketer or because they have a personal relationship with me. It doesn’t mean they are interested in the same topics I am so it will create some kind of disconnection.

On Google Plus on the other hand, I can talk about [inaudible] with one specific group and about marketing to another and about knitting to another. You see, this creates a very relevant kind of conversation and because it’s a passion-driven relationship, it’s a lot more emotional in some senses than the ones on Facebook so you have this to consider.

Another very important point from a business perspective is that, on Facebook, everything that I say is accessible to my network and the network on my network – depending on how you set your security settings. Other than that, no-one sees what I am saying. On Google Plus, on the other hand, the people I follow do not need to follow me back in order to get my message so I can push conversation starters, push some messages, even for people who are not following me back which makes it very very interesting if you understand the kind of conversation taking place there. If you just push an event you have or a product you are trying to sell, Google Plus will not be the best place for you to be marketing. But if you understand the passions and what would start a conversation, target and reach a group that is not necessarily paying attention to you on the first moment or their not following you back, OK? It’s also very different from Twitter; in fact, may people are saying that, from all the social networks out there, as google grows, Google Plus grows, Twitter is the one that is really in danger of becoming irrelevant.

Another thing you need to consider from a business perspective is that everything that happens on Google Plus is indexed by Google. Remember that our best prospect is really the one going to a search engine because they are usually looking for a solution to a problem and when they type and see you, they are more likely to do business with you. Well, because it is indexed, you will be found a lot easier on Google when people are searching for you so you also need to understand that – findability is crucial online- and Google Plus allows you in different formats to be found. Therefore, it is very important to have your profile really well constructed there, thinking about what you’re writing and how people will see that when finding other places. So, these are some important concepts that you need to think from a business perspective on using Google Plus.

Now, Google allowed, like a week ago, for us to start building business pages. I believe this is going to grow quite a bit because Google understands business and advertising, I would say, a lot better than Facebook does and understands that we, as businesses, need to go after visibility, need to go after attention and that we are willing to go the extra mile in order to do that – that’s why we spend money, of course, to promote our businesses. So, I think the features on the business page will grow immensely. What is important to you is to log into your Google Plus account (if you don’t have an account, create one at plus.google.com), create your profile, create your circles. And then on the right-hand side of the screen, you will see a button called ‘create your Google Plus page’. Well, do that, and that’s about your company and you know that the Google page can then create circles, can go after people. Again, another very interesting fact if you compare to Facebook is that, on Facebook, you have your business page but the fact is that the page cannot go after other people, cannot interact with other people. So, it’s very difficult to attract people to that page; you usually have to do advertising in order to do that or create contests. It’s not an easy process because Facebook doesn’t see the pages as something cool. They try to avoid the marketing piece for that so it becomes a little more challenging. On Google Plus, they are already born with another approach so again you should go take a look, it’s very easy. Just follow the steps and fill all the information and start gathering circles around passions, around interests that have some way of connection to your business because this promises to be a very, very cool feature of Google. As well, I told you before, the Hangout feature allows you to talk to a VIP group of clients or prospects, allows you to do some consulting, allows you to show your resources through that feature.

So, as you see, many, many good things in business, if you start using Google Plus right now. Don’t wait until everybody joins the party, now is a good time. The quality of conversation is very good. You may have access to people that otherwise would be more difficult. Think about all those people you’re looking to get connected to but you’re not on the first or second level of separation so it’s harder for you to get. Maybe they are already using Google Plus and all it takes for you is one click and you will join and will have them answering right to you. So again, a moment where you don’t have gatekeepers, not like a structure like LinkedIn that keeps you from reaching people you don’t have immediate access to.

So again, lots of possibilities here and I hope you will play with Google Plus a little bit. Fill the profile in, create a business page, give it a good name – doesn’t hurt to put some keywords in there – and start using Google Plus!

Closing Sales Techniques, Negotiation Skills, Small Business Marketing; BuzzBooster TV #38

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Wed, 09 Nov 2011 01:12:24 +0000

In-depth negotiation skills and how to close a sale. Shahar and Nash share simple negotiation principles and how small business owners can close more sales.

Closing sales is not difficult, you just need to understand a little about consumer behavior. We start with the principle of Finding Broken Windows.

We comment on the book Power Words That Sell – innovative small business marketing is crucial for business success.

Sales skills is necessary in any small business marketing strategy. Don’t use social media if you are not ready to sell.

BuzzBooster TV #38

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The Transcript

Closing Sales Techniques, Negotiation Skills, Small Business Marketing; BuzzBooster TV #38

[S] Hi I’m Shahar.
[N] And I’m Nash and we’re with buzzbooster.tv.

[S] We have a very exciting show today…
[N] Very exciting…
[S] And it’s all about….
[N] All about negotiation skills.
[S] Yes, how to improve your closing rates when you’re selling.
[N] Yes, it’s all about that.
[S] Yeah!

[S] Well, when we are negotiating, a crucial part of the process, is actually to have a process. Most people when they are trying to sell something, face to face, over the phone, on a teleseminar, on stage, they try to just dump a lot of information out there and talk, talk, talk in the hopes of that this will convince the prospect to buy. That’s not the approach, especially nowadays when the consumer has so much information and the whole process of selling is different. Well, we have developed a system that allows you to increase your closing rates every single time. It has a lot to do with psychology and the way that the consumer is buying today. It’s composed of 5 steps…

[N] 5 easy steps!

[S] The very first one?

[N] Find the broken windows.

[S] The second is that you have to join the tango

[N] And then incorporate mystery and rituals

[S] Yes, and once you have done that, you then have to extract the Wow!

[N] And finally, tie the knot.

[S] Yes. Well I want to tell you exactly how to do all these steps and today we are going to focus on how to find the broken windows.

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[N] First, let’s understand why find the broken windows. Did you know, that in New York City, the cops, when they are patrolling a neighborhood, they pay special attention to homes that have broken windows in them. And when they do, they know to start paying more time and more attention on that home day in and day out. And do you know why? Because they have a theory (actually it’s more than a theory, it’s been scientifically proven) that when people don’t fix, don’t worry about the appearance of their homes on the outside, it’s likely that their life is a mess as well. Meaning that if I don’t fix the broken window in my own home, chances are I have issues in my own life. And so they know that eventually, statistically, that house will give them problems down the road, at some point. And so it’s the same thing with your business. You have to find your broken windows. Look and see what isn’t right from the outside, and even from the inside, and then fix it, little by little [inaudible] the sales process especially, so this applies in the business as a whole but more importantly during the sales process while you’re negotiating with the client because when you have the prospect in front of you and they’re telling you all the problems that they have, complaining, mentioning what their obstacles are or maybe they might not even know what those are, but they’re letting you know what they need – Try and spot the broken window in their business because when you do, you’ll be able to create instant rapport with them because you’ll understand exactly what they’re going through and you’ll be able to let them know what that is and all of a sudden, they’re going to go ‘Wow, you know what? You’re right, that’s exactly how I’ve been feeling, that’s exactly what I’m going through, that’s exactly what my business is going through!” And then guess what? You’re going to provide them with the solution; you’re going to fix the window! So, when you’re negotiating, find the broken windows.

—–

[S] So, let’s see some ways that we can find the broken window when we are negotiating. Of course, in each environment where you sell, it’s going to be different. Now, there are several ways of doing that. Let me tell you the consulting situation or if you are a coach some ways you can find that. One way we do here is even before we talk to a prospect, we do send them a questionnaire and assessment that they have to fill and send back before we even actually schedule the time to talk to them. Well, this assessment asks a series of questions about their business; what they see as their challenge, their strong points, their weak points, so we can get a feel of thaws going on. That gives us a glimpse of what might be the problem. Understand that many, many times, the prospect doesn’t really know what the problem is; they think it’s one thing when it’s actually totally different. In our case for example, it is very common that they think they are not marketing right when the real issue is with the positioning they have at the moment. So we need to figure out that. And the way we do that is that when we are face to face or over the phone, we allow them to speak. We actually ask them questions about what are their challenges at the moment, what they are doing and according to what the answer is, we ask more questions. So for a period of time, we are actually very silent and allow them to speak so we can find the broken windows in the process. It’s usually in the subtext that you find that so it’s very important to listen at this point. Again, when we are selling, we think that we need to control the whole thing and talk a lot and that’s not true. Listening is 80% of closing the sale because when you are listening, that in the subtext, you will find what really are the broken windows and once you know that, the whole thing changes because you can really target on a very emotional level how you can solve that problem.

This is one way. Of course, when you’re doing a teleseminar, you will have to study your audience and ideal client beforehand and by experience you will know what the average problem, what the more emotional problem in the process and you will address that. On a sales line, you see that happening all the time, don’t you? When you see a headline like ” Are you tired of being fat?”, “Are you tired of not having money?”, right? So they kind of paint the broken windows for them with questions because what they are trying to do really is say ‘Oh yes I’m aware I have that problem’. So that’s when you show the broken windows on a sales ladder. So I hope this helps you because it’s really really crucial that not only you pinpoint the broken windows but they become clear to your client and want to change that, therefore they will need your services, right? And allow them to talk and you listen a lot because they will show you the broken windows in the subtext and it’s usually not as obvious as you might think or your client might think it should be.

Well, finding the broken windows in a negotiation may happen in many moments and in many different formats. I’m going to talk to you a little bit about that as well as you figuring out also broken windows inside your business. So for example, the other day, I was in a mall and I was looking for some clothes. I saw this store with beautiful things outside so I went there and saw this jacket and it was a really, really pretty jacket. So I started looking at it and of course, I wanted to know the price so I was looking for the tag and couldn’t find it. Here comes the saleswoman (so the negotiation process has started, right?) and she said ‘Can I help you with something?’ and I say’ Yes, I’m trying to find the price for this jacket and she right away went and said ‘Ooh, this is a pricey one, oh this is one of those ones” and then she found the price (which was under a hundred bucks) and said ‘Yeah I know this is really a pricey one but we have other stuff there’. She totally screwed up the negotiation [inaudible], I really think this is unacceptable. Somebody working in a business cannot give their opinion that the price is too high! It’s not up to them to do that. First, she don’t know if a hundred bucks was a high price for me or not, second, she didn’t talk anything about the value or quality of that jacket, she just stated it was pricey. It was pricey in her mentality and she did a huge disservice for the business. That’s a big, big broken window for those people. These people should be trained a lot better, they shouldn’t be allowed to say such a thing, it’s just inconceivable that that happens. Big broken window in the business and she just screwed up the negotiation because she didn’t try to sell me on something else, nothing! She just stated her opinion about that item. Very, very, very bad broken window.

Now, in a business, you need to see one of the other places also you could have a broken window even if its outside the negotiation because [inaudible] for example, if you have a restaurant that you sit, and this happened the other day, by the way, I sat with some friends at a restaurant the other day, I stood up and I had this line here on my belly, it does touch the table, but the table was dirty so it just ruined my shirt. Very big broken window, it told me a lot about that restaurant and the quality so again, they did break a negotiation because guess what, I’m not going back. Same thing if you have dirty bathrooms in your business – very common in offices where they share office with other people that the rest rooms are the least they pay attention to, which is part of the whole image of the business, right?

So, finding the broken windows – first you have to figure everything that could be wrong there that you could fix – a rude receptionist, a receptionist talking on the phone whilst they’re someone in front of them willing to buy. That happens quite often too. So find, in your case, where you have a broken windows you could fix and in the negotiation. I hope you have a very good idea of how that happens. Like I told you, there are very different environments of negotiating; like a person coming to your store and having the sales person say something wrong. So you have to figure, in your case and in the case of your clients where the broken windows are and fix it, fix it, fix it right away.

[N] So when we’re faced with the client or we’re over the phone, it’s actually quite simple to figure out and discover the broken windows. But when you’re doing it through a direct mail piece or you’re doing it online on a sales page or something like that where you don’t actually have the prospect in front of you, that becomes a little more challenging. So my tool for today is a book – that’s right, a book! This is because this book will allow you to use words and triggers that will help you create that rapport and make sure the prospect identifies with you and instantly realises that, hey, you understand their pain. So, the book is ‘Power Words that Sell’. Go get it, it’s a very useful book, any time you’re writing copy it’s a fantastic book. They also have ‘Power Phrases That Sell’ and I would encourage and recommend that one as well.

—-
[S] So what do you think?

[N] So, that was awesome, I really liked it!

[S] You know for each step of the negotiation, find a broken window, join the tango, incorporate mystery and rituals, extract the Wow and tie the knot, they have very very deep meaning in negotiation so I hope you come next week to watch the next step because we are going to unveil everything that you need to know to close more in every single sales process

[N] That’s right, pay close attention to it then guess what? Start doing it! Start implementing it because it will truly make a different in your business.

[S] Yes it will, see you next time.

[N] See ya!

Sales Strategies For a New Economy; BuzzBooster TV #37

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Mon, 24 Oct 2011 00:15:10 +0000

Sales strategies and negotiation skills to increase conversion. Simple ways you can sell more and cool tools to use! Don’t be afraid of selling, you should master sales strategies. Small Business Marketing is also about selling. BuzzBooster TV #37 with mother and daughter team Nashlah and Shahar, marketing advisors at BuzzBooster

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The Transcript

Sales Strategies For a New Economy; BuzzBooster TV #37

[Shahar] Hello I’m Shahar.
[Nash] And I’m Nash and we’re with buzzbooster.tv.
[s] Yes, and on today’s show, we’re going to talk about sales and sales strategies….
[N] Yes!
[S]How you can improve your negotiation skills and some cool apps and tools for you to use to help yourself more.
• [N] Fantastic, but before we go there, I just want to share a thought that Shahar and I were talking about just a few minutes ago and that is, last week we were watching Shark Tank and we noticed something very, very interesting. And it was that, maybe 4 out of 5 people who went there actually said that more than money, they wanted help with marketing and that was why they were there, and we thought that was just crazy!
• [s] They said I’m willing to give part of my company for sales and marketing.
• [N] 30% of my company away for sales and marketing!
• [s] and think about it, tint that a little bit crazy, that you’re going to give part of your company in order to have sales and marketing skills?
• [n] yes
• [s] let me tell you, you should be learning that yourself as a small business owner
• [n]its not that you’re not going to hire people and you’re not going to take specific measure and actions to market, but..
• [s] you can get a coach, you can get a marketing adviser like us and they will guide you in what you still need to charge of the sales and marketing processes in your company
• [n] and realise that everything you do, every day of your life, while you’re running that business – you’re marketing.
• [s] yeah, so the thing is, stop fearing selling and marketing and start enjoying it and don’t even consider giving part of your company in order to get this!
• [n] because of marketing? no!
• [s] yes, no no, not at all. so, you know, do pay a lot of attention to today’s show.
• [n] that’s right!
• [n] I’m in [inaudible] city today for the Shakespeare festival when I got across this guy here.and I couldn’t help but think, you know, he’s really protected for battle isn’t he? it’s really tough to get through any place in his body that could really harm him. at the same time, I couldn’t help but think how uncomfortable this might be, right because it’s probably not very easy… it would get hot inside and very difficult to move around so its kind of uncomfortable. i had to relate this to business, you know, especially to sales because i do believe that with a good sales process, what you really have is an armature around your business – it protects your business, it keeps it healthy, it keeps it going because it brings the profits in, right? but at the same time, a lot of people think its uncomfortable because they don’t like to ask for the sales, they don’t like to even talk about sales, its not a fun subject right, so it might be uncomfortable but totally necessary. whats really really key here is for you to establish sales processes that brings sales every single day in your business and you need to think about them before and have something every day that will bring a sale. we call this ‘sending ships’ – we send ships out every day in order to bring the treasures in also every day. you send a number of ships and some return, some don’t, but the ones that return bring a lot of money and that’s what you want to have. to be structured, they need to target different places. for example, i might do a teleseminar to day to make sales – that’s one ship. or, i also might send in the mail a number of postcards to do the same – to bring more sales. what do you have, every single day, that you’re shipping out that will bring sales? remember, its different from just marketing, creating awareness, engaging with people on Facebook, these are very specific actions that you could do in order to bring sales, and you should have some of them going out every single day. after all, its all about winning the battle.

• [s] hey, so I’m in [inaudible] breaks, Utah, its a beautiful place, we’re looking at the vegetation and its so cool because you have, like, the forest but then you have the desert type scenery there and then you have this snow and its so awesome and then we saw the trees and that got me thinking about the three steps of sales that I really think you should have in your business because it works. so step number one is seeding. you have to seed, just like when you’re planting, you have to dig the hole, put the seed in there, cover it up with the dirt and you put some food for that plant and it grows? that seeding process is very important in sales. so, when you’re going out for clients, you giving all that it takes, you do the different ships like Shahar explained previously where you send out different ships for you to get the clients, the different actions that you take in order to bring in interested parties so that you can actually make the sale. that’s very important that you do that and you do it often. and then step number two is harvesting – after you’ve done that, and you get a client, you actually got to close that sale, the same way that when you grow that little plant and you go there and you grab it, you eat it and all of that, its much the same in sales because once you’ve seeded, now you have the interest in process, you have to ask for that sale and that’s what people don’t do sometimes – they just assume that it’ll come and it’ll happen – that it will grow, just like that and you’ll realise that, even though you have an interested person, a prospect, you still need to ask for that sale, right? just like that. then once that’s done, the next part is nurturing. so the same way that you go back to your little plant and you water it and you give it more food for it to grow stronger and things like that, you need to do the same with your existing clients. you need to nurture it, you need to have sequences and processes in place in order to get that client and bring them back again and again and again. so, what followup sequences do you have in place, how many touch points do you have in place that you have, that you know you’re going to contact them again and again and not just because you want to have them as your clients more than once but because they have friends and families and they have other people that could potentially become your clients as well. and so, if you have systems in place to keep in front of them more than once then, well hey, you’ll have money, you have them as a client for more than one time and that’s what you want, because it costs you a lot less to have the same client buy from you and be a customer from you over and over and over again than actually having to acquire a new client over and over and over again. so that’s my message for you.
[s] so I’m just waiting to go inside and see another Shakespeare play and i couldn’t help remember that in another lifetime, i used to study plays quite a bit, all the classics you know, like Greek tragedies and Shakespeare, Eugene O’Neill, Chekhov, they were some of my favourites and we used to get the plays, read them and decide if they had the right composition as a story. there was really a graph that we looked for with four steps. so this is how you would say this is perfect story-telling – the first one is ‘headline’, when they state what the story is about. then you have the narration where the story goes in a line and that’s really a crescendo in the graph. and then there is the turning point or climax that leads to a plateau in the story and then the conclusion of the story. if the story is really, really good, the conclusion will always lead back to the headline. I’m not going to go in depth into this kind of graph or storytelling but i want to tell you that when you are negotiating, if you follow the same graph, you will have a perfect negotiation. so lets see how that works and by the way, negotiation is when you’re face to face with a client, when you’re selling your high-ticket item in copy or in a sales letter or even in a sales video letter. so the first thing you do is the headline – that’s where you state the promise or the problem; ‘are you tired of being fat?’, ‘are you tired of not sleeping at night?’. OK and then you go to the narration process where you give the argument of what you’re stating and then you can, in this part, really whats happening from a negotiation perspective is the persuasion part. its really where you show them the possibilities or you just tell them what they should be doing. if you just do this right, its goes in the crescendo and then there is the turning point, the climax or as they say in the infomercial industry, the wow factor. that’s the moment the prospect goes like ‘wow! how did i live without that? i want to work with that guy, oh i need to get that!’. OK so that’s the wow factor. in this moment, we go to the plateau where there’s going to be some interaction, there are maybe going to be some objections to be overcome and you’re going to show maybe some testimonials to validate everything else that you have been saying. and in this process, after the turning point, the wow factor, it will happen, the influence moment where the prospect now wants to do business with you. so persuasion, you tell them what to do, influence, they want to do it, ok? if you did everything right in this graph, you will lead to the conclusion that’s the closing of the sale and that when the prospect asks you ‘ so how do we do business together?’ or ‘what are your prices?’ or you have to do the call to action. if you do everything right you will also lead to the headline and again where you state how to solve that problem you mentioned at the beginning or fulfil the promise. this is the negotiation that works and leads to a high closing rate. what we usually do is just start talking to people and we dump with a lot of data and facts and we just talk, talk, talk, hoping to convince them to buy and that never works. worse is that, if you put a piece of paper and you write headline, narration, plateau (don’t forget the wow factor) and closing and then how you turn and close that down with the headline. its as simple as that, so you have to see what you’re going to say and put in one of those four moments, you will have a perfect negotiation. believe me, selling and negotiating can be as fun and thrilling as watching a very good play!

[n] so i decided, shar and i, as you know, we do meetings all the time and they’re mostly strategic meetings of what to do, how to do it, how to market new strategies, things like that, more strategic, more [inaudible] , more tactical. but when we do that, we typically use a certain set of tools and those are: a mind mapping software and a flowchart software. i typically take notes with the mind mapping software but one that we’ve been using quite often is the flowchart software and here’s why – we don’t really use it like its really supposed to be used in terms of flowcharts, the way its supposed to be but we use it so we can actually outline and have a visual outline of the strategy. so we’ll say this happens first, this second, this third, this fourth and if the prospect says yes, this happens and if they say no, this happens, and so we put it like that in a more linear format and yet very visual so that we can have a better understanding of whats going on and what to do and how to proceed. we then go and when we actually go to execute those. we give it to our project manager and sometimes anyone else who’s involved in that task or in that specific portion of that strategy and we have that as well as a guide for them so its a fantastic tool. so that’s my recommendation, my suggestion for you is, when you’re having your meetings and such as that, use tools such as the flowchart to help you actually strategise and have it down on paper more than just up here and have it in a linear and visual format that you can use for yourself and for anyone who’s helping you to actually execute that strategy. i use, on my tablet, its called smartdiagram, its on an android. check out smartdiagram, its great for an iphone or something else, just look for a flowchart application you can use on there as well and they have those for the computer as well, just do a quick search for flowcharts, find one that you like the best and happy strategising!

[s] that was a lot of information!
[n] that was awesome!
[s[ and there were some real gold nuggets there, right?
[n] yes, golden nuggets!
[s] all it really takes is action so go do it and increase your business even more
[n] that’s right, increase your bottom line! see you next time.

Google Plus, Steve Jobs and Event Planning – BuzzBooster TV #36

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Sun, 16 Oct 2011 22:15:12 +0000

Business concepts, Google Plus, Steve Jobs and special guest Linda Cain telling the do’s and don’ts of event planning. Mother and daughter team Shahar and Nashlah host BuzzBooster tv #36 from Antilope Island in Utah this week. A lot of information and tips on social media marketing and small business marketing. A great show for entrepreneurs and business owners really involved in growing their business.

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The Transcript

Google Plus, Steve Jobs and Event Planning – BuzzBooster TV #36

Shahar: Hi I’m Shahar.
Nash: And I’m Nash and we’re with buzzbooster.tv.
S: Yes, on the show this week, we were actually at Antelope Island…
N: Antelope Island in Utah!
S: …very difficult to see an antelope there…
N: Didn’t see any, maybe one.
S: So that gave us some time to talk about business and marketing.
N: That’s right!
S: And we are going to talk a little about Google+, we have a special guest…
N: Very special guest.
S: …Linda Cain, she’s going to tell you the do’s and don’ts of when putting on an event
N: That’s right!
S: It’s very important today…
N: Super important.
S: Super, super important. And you know, Nash, before we go to the show itself I just want to talk a little bit about Steve Jobs. Oh yes, as we know he just passed away and he was one of the great marketers of our time. And you have a lot to learn from his work and I do expect that you do study him as a marketer. We personally are not Apple users but we do admire a lot what he has done for that company. He’s a true entrepreneur, right? He started in a garage and built a multi-million dollar company. Not only that but he, more than anybody else, would understand that importance that mystery and rituals play in marketing and we talk about, a lot about….
N: We’ve mentioned them actually several times as an example because they do that unbelievably well.
S: …Remember when they launched the AirBook, that he came onstage with a brown envelope and took the laptop out of that? This is what we call mystery or mystique in business and it’s crucial to that. Not only that, he was really the one to…he was able to create the community, a very engaged community you know, people that they raved [inaudible] Apple guy, he’s just going to lose that fight. So it’s very important to us, as business owners to implement simple components of mystique in our business when marketing our business as well as worrying about how we create a community that is really engaged…
N: That is crazy about you.
S: That is crazy about you, talk about you everywhere. So, a great example, really sorry to see him go. But, very important for you to study Steve Jobs.

Next scene:

N: So I’m in Antelope Island today. We’ve decided to come here of course to see some antelope and bison and they have some kind of [inaudible] its really, it’s supposed to be really… what happened was that we got here and for about two hours we didn’t see a thing other than some birds and it was pretty frustrating. We kept going and listening to some lady gaga but we were frustrated that we didn’t get any results by coming here. Then finally, when we almost going on our way out, we decided to take a small road and then we not only saw the bison, we saw the antelope and actually got some pretty cool pictures of an antelope really close to us and you can check that on our Facebook page. And then it was really worth all the trip coming here. And you know, I really couldn’t help but relate this to business because I do that quite often as you know, and I thinking how many times in business do we get so frustrated with the results we are getting. We put a company out, a marketing strategy, sometimes we do the launch of a product and we just don’t get the results we want and many times we just quit when really a little bit more, ,just a little bit more, would take us where we wanted to go. I see this every day, actually, even with clients, that they give up before the right time. You know there is a right time when you have to stop and think “okay, this is not paying off, this is not bringing me the profits and I need to stop” but most of the time I would say 99% of the time, people stop before really a little bit more effort and they would have been achieving what they wanted to achieve and so my message to you today is really there are points that you are going to be frustrated in business, that is part of business. Stop, [car noise] think, let the noises pass by, like the car, and keep doing, be consistent in what you do. When I see people using internet marketing and social media, that happens so often. They put two videos out there, they don’t get any views, they stop doing that. They go to Facebook, try for a month, don’t see any results and they stop short. don’t do that, don’t allow that to happen in your business. You know, frustration is part of business, get over that, get over the overwhelm too, keep going, because you are going to see amazing things if you don’t quit before its time.

N: So today we were driving around and I saw some bison and I said “Stop the car, we need to do a video and here’s why.” You know, there’s an interesting fact about bison. And that is that when they’re scared when there’s something going on and there’s fear, they blindly follow and they blindly go and sometimes they blindly jump down the cliff and they die and that’s one of the reasons why we don’t have as many bison nowadays as we did, way back then, right? Because they just blindly fall. And here’s the thing, as business owners, we tend to do the same a lot of times unfortunately. So when the economy is bad and we hear things in the media and this and that and the world is falling and everything is bad- we blindly go and we take advice and we jump off the cliff and we quit and we just …we don’t do what’s actually the right thing to do because we’re taking advice from people who maybe aren’t qualified or were listening to things that really don’t matter as much at the time. So listen if your, if times are a little bit tough take a look stop try not to make a decision just emotionally, and think “ok, what’s going on and what are the things I can do differently to solve this problem, to get past this situation because really it’s just a phase and well get over it. we just need to figure out a better way to do it”. Alright, that’s my message!

Next scene:

Linda Cain: Hi this is Linda Cain and I’m with MCE International at www.mce-international.com and I wanted to just introduce myself to you. I’m a professional meeting planner and I’ve been in the business for about twenty years and I’m here at Michele Scism’s ‘Take Action, Get Profits’ program and we are in Orlando, Florida and what can I tell you today about working and doing light events? They are a blast and a wonderful way to build a network, build a community around your program, establish yourself as an expert and a couple of tips for you is to always, uh, don’t be afraid to do an event, make sure you use a meeting planner to help you with the live event and look at different kinds of venues. Some people think they can’t do live event because they can’t afford a hotel or a fancy place to do the event but you don’t need that, you can do women’s clubs, schools, gyms, churches, community centers and then a lot of the more lower-end hotels like holiday inns, best westerns, have meeting rooms that you can get for 50, 60 dollars a day. You can start out there, put a program together, build you community and then work yourself up to a 5 star hotel and everyone will want to come. Another tip that I can give you is that, to remember that if you’re doing live events, don’t rely on live events as your only source of income for the year. Make sure that you have some other back-ups, that you have some products to sell, that you do webinars, teleseminars and that you continue to build your community. And the third tip that I can give you which is probably the most important, from watching tons and tons of live events and being part of live events, is to make sure that you do your follow-up with your community that you’re building. If you promise to give them something, be sure to follow up on that. And if you use a really good event planning company, like my company, we’ll remind you at the end of your event what you promised your audience. Thank you, this is Linda Cain with mce-international.com.

Cut scene:

Shahar: let’s talk about Google+ a little bit but before we start, if you look out there, you see a big black dot. Well that’s a bison that is seeping right now, it’s pretty sunny at the moment, and there are actually some others doing the same thing and we don’t want to get too close anyway, not to disturb them but let’s go back to Google+. Maybe you have an account already, maybe you don’t. If you don’t, just tell me, I can send you an invitation. It’s a very interesting platform that people tend to compare a lot with Facebook which I don’t think they should because it’s not supposed to be the same thing and in fact the kind of relationships that you can build right now are a lot deeper and very interesting and the [inaudible] that you have right now can be really a resource for you and your business. I get amazing ideas and information coming from Google+ right now. But the feature that I want you to pay attention as a business owner is the Google hangout. The Google Hangout is a place where you go and you can invite people to come and join you [inaudible] for a discussion. So if you go to Google Hangout right now, you can take part in other groups where they go around. Like people can pop in and just give their opinion or you can have it a little bit more private. Of course there are ways to record that so you can repurpose that conversation in other environments. It helps you position yourself as the expert, make more connections and of course, have a conversation around a topic. There are many, many uses you can have for that. Not only that your relationships will strengthen and of course, it’s just fun. So go take a look at Google Hangout inside g+ because you might have some amazing ideas on how you can use that for your business.

Next scene:

N: That was good.
S: It was really good, I hope you enjoy. You know, if you want to know more about us, where should you go?
N: buzzbooster.tv.
S: Yes, watch our shows, almost every week.
N: Yes.
S: See you next time.
N: See ya!

End credits

Marketing Tips, Purpose in Business & Social Media Tips BuzzBooster TV #35

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Wed, 14 Sep 2011 00:41:28 +0000

Interview with Nancy Marmolejo, give some small business marketing tips and ask what is your purpose in business? All from the beach. This week Shahar and Nashlah are in LA this week hosting BuzzBooster TV #35. Best show for entrepreneurs and business owners.

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The Transcript

Marketing tips, Purpose in Business & Social Media Tips BuzzBooster TV #35

Did you ever stop to think that your economy, your personal economy reflects the interest by others in you? You know, if you’re not making as much as you want you have to consider if that you’re simply not getting enough interest. We need as businesses to be interesting. We need to have things happening that people will always ask, what’s happening now with them? What’s happening now in that business? What’s happening now in that restaurant?

Okay so, you need to make yourself or your business interesting. A simple way of doing that is with events. Let’s suppose you do have a restaurant, what kind of events do you put there? Or even if you’re a coach, what kind of free events do you put there? What kind of information do you send to people? What do you put on your blog? Are you connected with a higher cause? Are you connected with a charity? What’s happening with you and your business that makes it interesting?

You have to think that because many times when we are not making enough it’s just because we are not interesting enough to other people. And then we have to come up with things that will make it very interesting and they would like to be connected. Now, you can talk a lot about who you are and where you are and think you’re being interesting, but what you really have to think is everything that I say, is it connected to a higher cause, to a higher purpose? What’s the purpose of my business? Why people should care about it? Have you ever answered those questions yourself? Because what I’ve seen many times is “No” that we just don’t think about it.

But people will connect and find you interesting and your business interesting if you’re connected with a higher purpose. What is the purpose of your business? It cannot only be making money, it cannot be only making sales pitch to other people. So, you have to find, what’s the higher purpose of your business? And then think about what can you create around it that will transform it in a very interesting thing to other people and then you’re going to see how your economy will rise.

Hi! My name is Nancy Marmalejo and my business is called “Viva Visibility”. That’s the same as my website, http://www.vivavisibility.com and I started my business in 2003. It was about, gosh my daughter was about five months old, I just had a baby and I decided I was not going to go back to my teaching job. So, I started my business. And I pulled on a life long history of growing up with a family business. My Dad owned a flee market and that was just a wild and crazy way to grow up, it’s kind of like this house between a northern exposure and little miss sunshine. It was just yolk, colorful characters all over the place and it was “guerilla marketing” and “seed up your pants” marketing and bold risk taking at its best.

It’s like I got to grow up on that kind of environment and bring that type of temperament and approach to my business now. And then I became a teacher because I thought that would be fun and I did that for twelve years. And what happened is when I started my business, I brought those two worlds together. I bought this upbringing and this wild and crazy family business along with the teaching component and how much you know you have to connect with people. You know, go with it and see their greatness. And that was a very big discovery for me to find out that you can take all these, these little pieces of your life from all of these different aspects of you and bring them together and create a business out of it. So, that’s kind of like one of the stories of how my business started.

And I definitely took the path of the flee market wisdom because part of that upbringing around this area was to boldly get out there, promote yourself, don’t worry too much about it, just go where the opportunities are and so I instantly started sending out press releases, trying to contact the media, just doing anything I could to get more visibility for my business. Well after doing that for a number of years I’d been very successful I’ve had people calling me saying how did you get that visibility? I want that too, and that showed me there was a whole new opportunity and that’s when I refocused my business and called it Viva Visibility. Basically helping businesses get known and get more eyeballs on them. That’s been really cool, I loved it, I still love it and I think that when I think about a, a path to prosperity, for me it was not something that I sat down and I had all calculated, it was sorry, wind’s blowing on me. I didn’t sit down and say ok this makes sense, here’s the plan, I can see where it’s going to go three, five, seven years from now.

I really wasn’t sure, I wasn’t sure where it was going to go, I really wasn’t sure what the next step would be, but there was this drive I had inside of me, I feel really drawn towards something, like let’s just do it, let’s just try it. And so, for instance, social media came around and most people were saying, oh social media, it’s a waste of time, it’s just for kids, don’t bother with it. Looked like a pretty cool place for me and I started marketing my business there. This way back like 2006, I was using myspace, facebook wasn’t around anymore, I mean yet. So, I got a lot of plaque for a lot of people who now are “Social Media Gurus” but it was because I was curious and I wanted to see would this help. Well, one day my webmaster, who was one of the naysayers, she called me she says “I’m really surprised because all this traffic that you’re getting from myspace and all this opt-ins.”

And my business grew and grew and grew and I got a lot of clients and I made a lot of money. And when you get clients and you start making money it’s suddenly you become much more credible. So that people started listening a little bit more and my curiosity led me to try out different places you know Facebook and Twitter is definitely an early adapter and to use this to grow my business. And I think what the bottom line here is that the path to happiness in your business, prosperity in your business, it’s not always about what makes sense, it’s not always about the right move that you can prove with numbers and analytics and metrics and all those fun things. They’re important, they really are but if you’re feeling just insanely drawn to something, there’s got to be a reason why you’re feeling drawn to it. There’s something in you, maybe your subconscious knows something that your conscious mind doesn’t know. And it’s just saying, quit thinking about it just go, just go, just go, there’s a great opportunity there.

Recently I got a chance to speak to some college students at a communications week at a large California state university and I was telling the similar message. Just don’t over think it, if you are drawn to something, jump into it, try it out, because you might be that early adapter, who just completely transforms your business, your world and maybe you can even create a business from what you’ve learned from being an early adapter. One of my former clients, she said to me, especially around like if you help people with marketing, if you help people with social media, she said, you know, the people at a gold rush, who make the most money are not the people who are out there panning for gold, the people who make the most money are the ones who are selling the picks and the shovels. And so, your curiosity can lead you somewhere, where you find an opportunity, who knows, maybe you can set up shop and be selling picks and shovels to people and be making a whole lot of money doing it. And, with this I’m really having a great time. So um, I think that’s the whole of my message here and I’m just really glad that I was able to share that and wish everyone lots of blessings and continue the prosperity in business. Thanks.

This is Nash and I’m in beautiful California, and just in the beautiful waters of the Pacific. But I’m here and I’m having a lot of fun. And you know, what I wanted to say to you today is that, you have to take care of your business to relax. You have to take your mind off your periodic business stress and just relax. You need to give yourself that break. So, that you can think new ideas. Think of new things beyond what you normally do. So that when you get out there, you actually come out with fresh and innovative things to solve your problems, get new clients, new concepts and everything, because you know what, just like the ocean, business is a constant cycle that comes around. There are big waves, and nice and easy and almost as good as it gets. And so you have to give yourself that break. Alright, that’s my tip to you, thanks!

Social Media Marketing Tips, Diane Conklin, SCVNGR; BuzzBoosterTV #34

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Wed, 03 Aug 2011 14:10:04 +0000

How often to post on social media sites, give another view on consumer engagement, have Diane Conklin as a very special guest and compare Foursquare with SCVNGR. Enjoy! Master social media marketing and small business marketing. BuzzBooster TV #34 with mother and daughter hosts Shahar and Nashlah from BuzzBooster. A show for business owners and entrepreneurs

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The Transcript

Shahar
Hello am Shahar

Nash
And I am Nash, and we are with Buzzbuster.tv

Shahar
Yes and in today’s episode, we are going to talk a little bit about consumer engagement, we are going to show you some very cool applications out there that provides consumer engagement, then we have a very special guest

Nash
Very special guest

Shahar
Diane Conklin, then she is going to tell a little bit about herself, and give you some tips to achieve some long lasting prosperity. After all…

Nash
That’s right

Shahar
That’s what we are here about

Nash
That’s what we are here about

Shahar
Yeah, and then, how often should you post on social media service?

Nash
Yeah that’s a question we get very often

Shahar
Very, very, often. So hope you enjoy it

Well we hear a lot today about engagement right; it’s like a word that is everywhere. But really, how can you do that especially when you are dealing with social media tools and sites. Well, the first thing you need to decide is, if you are doing this for business or not.
Because, if there is a different approach, in order to get engagement. You know you can be the queen of connections and not get any business out of that. So when you are approaching engagement in social media sites, as an expert, as a business, you should lead with content that’s the main thing people want to know from you, content. And then a little bit about your life, your personal life, just a snick pick not too much. Because, they are not following you or befriending you on your page to be your friend really, it’s really to get some information they can apply and see result now and right away.
Not only that, the second thing you need to think as a company, how can you create engines of engagement, okay, what can you put in place that will keep people interacting with your company. I will give you some examples that people are doing, which are quite a success. For example, on Facebook, some people give one day of the week for all the fans to promote themselves its an open day where you can go and talk about you and your business. So, the company really becomes a wall for people to promote themselves. That’s one way, because it gets people interacting and especially on Facebook you know that really the amount of times people interact with you, will play a factor on how well you show in Facebook search engine, okay,

Second thing, you may ask every now and then a question. But here is a trick for you, ask questions that don’t make people have to write too much. You would get a lot more engagement if you, for example, could ask a question where they can answer with one word. For example, “What is the best business book you ever read?” so they can put just the title. Don’t make them go too much in depth in whatever is the question; because they are not going to interact, then you are going to see. There are people tend to make a very open ended questions and expect that interaction and it doesn’t happen. But if you ask questions that require just one word answer, you get a lot more interactions. And, you can do this actually in any environment in different ways. For example, you can even use games to create more engagement than others. And Nash now is going to tell you what’s happening between two of very popular games and show you how really one is providing more interactions and is more valuable from a business perspective too than the other.

Nash
Hello everyone, so, today I would like to talk to you about, these games, these social games, mobile application type of games. As you know, we have mentioned several times on our show about Foursquare and similar to Foursquare there are several others such as even Facebook places and even some Aguala and some other one. But there is a new one in town called the Scavenger and that’s the one specifically I would like to talk to you about especially in relation to, Foursquare.

Here is what, Foursquare is wonderful in terms of, I, I actually love it I use it all the time. But really someone goes to a business and they check in and the more they go there, the more they check in and the person who goes there the most becomes the mayor. Right, isn’t that really nice from a business perspective, because it creates that agent of engagement relationship I was talking about, because it gets people involved and it gets them to come back and come more often in order for them to become the mayor and sometimes when there are specials to also unlock those specials. So, it’s a great tool that way.
But then I went to Joes crab shark last week I love that place, the my favorite is the Dungeness crab which is the old base spice, by the way, if you go there but anyway, so I went there and they said they had all over the place download the Scavenger App and do the staff on there to unlock the goodies, so I downloaded the scavenger app started to immediately analyzing the app especially from a marketing business perspective and I found that, they’ve done several things that are actually more beneficial to the business owner than Four Square does. For instance, one of the things they said is, hey, share with us your favorite appetizer, share with us your favorite dessert they had several little task like that, they were easy and quick for me to do as a consumer, but very beneficial to them from a data perspective but more importantly because it gave them the interaction that they were looking between them and me, now they understand more about me and now I am more engaged with their company and guess what? The moment I do that, I get a free appetizer.
Another task that they gave you is, take a picture with the group, with the people with the people that are there with you, and you take a picture and you share it on there, not only does it create that buzz, but also it goes to Facebook and now am tapping and they are tapping into my network in Facebook and twitter as well, so, do the math.
I mean, I have about 20,000 followers on twitter, 20,000 followers are now exposed to that picture, to that directly collated to Joes crab

So there is great potential there and the more businesses really start to analyze okay how can I use this tool because really all it takes from that as a company it’s just the time of creating. Okay, what am I gonna do? What are we gonna offer our clients? And then just throw it out there really take some, some keystroke as they are typing the promotion. Because it is really neat that way where you can put several tasks that you want your consumer to do, to take, and then you will reap from the benefits that’s gives you. So it doesn’t take money, it doesn’t take, it really doesn’t take a lot of investment, it only takes your willingness to try on your tool and your creativity to do something fun that your think your audience will respond well to, so, go take a look at it.

Diane Conklin

Hi I am Diane Conklin from Complete Marking Systems. We show people how to take knowledge and information that they already have in their head and turn it into profits. Typically in ninety days or less, and build their businesses that way. We are marketing experts and we specialize in helping people start building grow their information marketing businesses through direct response marketing, through direct mail, social media, event planning and marketing and information marketing.

We really got started in this business many years ago, because I am not a very good employee like a lot of our entrepreneurs and so I knew there was something more out there that, and I was just driven to find something different. I have a Masters degree in Exercise physiology that’s my educational background. I just knew there was something else out there and so I took sort of an odd to start the business actually worked for free for a year, for another entrepreneur so I could learn the information marketing events, business and events and that sort of a thing.

Faced with a lot of challenges, you know, but they’ve all been fun, when you are working for yourself there is something about challenges that don’t seem as big, you know, I think the biggest challenge is going from owning a business, which is what you want to do when you really start out what you own as a job and I think the biggest challenge is making that transition.

I think the other biggest challenge is really up hear. Its mind set, its how you think about things and how you face those challenges that make such a big difference in your business. I think most affective thing for us in business, I am gonna say is direct mail because that’s a big part of what we do. The other thing that we really excel at in business as far as marketing is really networking, going into groups and joining groups and getting to know people and forming that relationship and then doing business with people that way, is one of the best thing we’ve ever done for our business and I think building the relationship with people first and then talking about business has been really the reason that’s happened.

So suppose we talk now about two things that, you can do to achieve prosperity. And am wanna tell you the two things that I think helped me the most, and they are gonna be probably different and odd and that you wouldn’t have thought about and something that most people wouldn’t talk to you about.

One is reading, continuing to grow and educate yourself. I spend about an hour every night before I go to bed reading some self-help, positive you know attitude, marketing business books something like that and I think that again is a mind set thing and it helps me stay focused, it helps me to stay positive, helps me move forward.

The second thing that I would tell you is, I journal. And I journal a lot. I journal on a personal side and I journal from a business side. Sometimes a journal is doodle, sometimes a journal is a list of ideas but I find for me that when I get those things down on paper I can then prioritize things, scratch things off, put them on a later pile, whatever it is then it really helps me to stay focused and to get stuff out of my head .I think sometimes as entrepreneurs and business owners we weigh in our heads way way too much and it costs us, it costs us time, it costs us money and it also cost us in mind set which is really a big deal.

If you would like to find out more information about our company and what we do, the easiest thing to do is to go to www.completemarketingsystems.com that’s plural www.completemarketingsystems.com log to we interact with you and have a conversation and see if there is anything we can do to help you. Thanks you so much.

Nash and Shahar
Alright

Shahar
She is some smart cookie isn’t she?

Nash
Oooh yeah

Shahar
You know, going on with the topic of engagement, consumer engagement, there is a question we get all the time, right.

Nash
How often should I post to social media?

Shahar
Let me give you some suggestions

Nash
So Shahar tells us, lets start with YouTube

Shahar
Lets start with YouTube is one of our favorite Tubes

Nash
It is one of our favorite Tube.

Shahar
Well ideally you would post a video on YouTube every three days

Nash
Every three days

Shahar
So, videos that you can use on your blog, giving tips to people that would be ideal, now lets stop for a moment and think. What about the web show? Right,

Nash
Yeah

Shahar
That’s a different thing, right, for a web show. How often do you do the web show? Once week or once everyday? However you doing keep doing that, what you want to do, is just have another accounts where you put the other videos. And why is that?

Nash
Why?

Shahar
Because, when you put another video, the one that was there before gets out of the queue so gets less visibility from there on.

Nash
So, let’s say Shahar you are posting videos, and I am just a friendly user that like your videos, so I subscribe to your channel.
The moment you post a video its up on my queue as something I have to do.

Shahar
Yes

Nash
The moment you post another video it bumps the other previous video down and up comes the other one

Shahar
So, ideally you would you would leave the show in a separate place where you keep the constancy that you have now

Nash
Because you want the show to have more traffic, you want more people to watch it. You want it to

Shahar
And you want them coming back ever single week and be able to find that there, so that’s for YouTube.

Nash
Got it. YouTube,

Shahar
Now

Nash
Face book

Shahar
Face book, okay Facebook as a company you should post three to four times posts everyday.

Nash
On your page?

Shahar
On the fan page.

Nash
Okay

Shahar
Not more than that because you have to understand that the average user has 130 friends, its not a lot, so what happens if you post ten times there.

Nash
Too much of you.

Shahar
They get tired and they becoming blind to you

Nash
Or they hide you

Shahar
Yeah or they hide you which is even worse, right, so you want to create the attention remember more than visibility in order to achieve long lasting prosperity. You have to pay attention to this. The average user with a hundred and thirty will see you too often if you post more than three or four times in a day.

Nash
Alright, and so the person averages as high as a hundred and thirty friends, so if you are posting too often they are seeing too much of you and if they start getting too tired of you they might hide you or they just become blind to you, so three to four times a day is optimum for them to see you and interact and engage with you.

Shahar
And the last one, Twitter.

Nash
Twitter, yes

Shahar
Well, twitter has a very short shelf life, very short you put something there and in three minutes it’s gone. So you want to put from eight times to eighteen times a day, okay so you can you know use all your skills to talk people on Twitter and they will be fine, because it’s so fast

Nash
So here is the thing, with that in mind a lot of people have the automated, okay, every time I put something on Twitter I go right to Facebook, it works fine in the end but you have to be careful because if you are posting up to eighteen times a day on Twitter which is between the area of optimum number now that is too much for Facebook and you might be overwhelming you Facebook audience.

Shahar
Yes, you might want to keep those kind of separated or have different content going on Twitter than on Facebook because they use , you know, they are going to get different kind of value every time they go to one or another and they are not just repeating itself

Okay I think that’s it for today

Nashlar
I think too

Shahar
I hope to see you next time

Nashlar
See you next time

Small Business Marketing Tips and Michele Scism; BuzzBoosterTV #33

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Wed, 06 Jul 2011 01:52:03 +0000

Small business marketing tips from a Farmer’s market, have Michele Scism as their special guest and talk about business storytelling! Michele Scism is a specialist in Facebook marketing and Shahar and Nash will share some social media marketing tips and make small business marketing a lot more fun. BuzzBooster tv #33. Entrepreneurs don’t miss this one.

Having trouble viewing this video? Try the Quicktime Version.

The Transcript

Nashlah: Hey! Nash here with BuzzBooster.tv, and today I’m in Deer Valley, Utah, a beautiful place right off of Park City. It’s been awesome. So if you ever get the chance to come here, it’s a fantastic and beautiful location. You know, in today’s show we’re going to give you a tour of the Utah Farmer’s Market, some amazing business tips, and a very special guest. We’ve got Michele Scism here with you… with us… showing us how she creates long lasting prosperity. Enjoy.

Shahar: Hi, I’m at Farmer’s Market today and you can see the work of several artists around here. And I love to come to farmer’s market (unintelligible) I find a very different experience of shopping in the mall or even going to a trade show. You see the people. It’s outside. It’s just a fun activity during spring and summer. But what I also like to do is really see which kind of objects and art people get attracted to because you can see friends, you can get ideas, you can see what people… what attracts people or not; so all these things are very good.

Now, let me get closer so I can tell you something. In most of these places, they run this as a business, not a hobby. But on the other hand, very seldom you see somebody trying to get people’s information so they can send more information through an e-mail. After all, all these people that are here are really prospects for them and they… you know, they only really pay attention to the ones that go inside and buy; all the others they lose, so they should have some form of drawing or just asking for their information so they can send more information.

The other thing you don’t see are people giving business cards away or even talking to them about their own Web sites so of course the results are a lot lower than what they really could be. And not only that, most of these places you will see that the person is sitting, the owner of the spot, is sitting. Sometimes they are reading. They are really not engaging with anybody in order to make a sale.

Let me tell you one thing. If you want to sell stuff you have to work a little bit in order to do that. You at least have to talk to people, greet them. This is not the time for somebody to be sitting in the back of a table. We see that happen quite often also with trade shows. That’s a big mistake in business. The least you have to do is engage with prospects all the time. Don’t forget. Also, get their information so you can send them more information later. Business cards are not a good thing to keep inside the drawer. Give them away. And don’t forget to tell people about your Web site. Maybe when they’re coming by today they might not be in the mood to buy your products or maybe they are just not with the money right now. They can go online and order it later, but if you don’t tell them that you have a Web site where that goes.

And for you that never takes part in a farmer’s market, well first come to see how fun it can be. But also think about how these kind of tips can improve your business no matter what your business is. Shahar at the Utah Farmer’s Market…

Nashlah: Hey everyone, Nash here, and today I’m at the Utah Famer’s Market. You know, we’ve been having a great time. We got some fresh Utah red trout and we got some Organic Cao and some other stuff, some yummy things. It’s been awesome. But then… so we walk by these art places, these booths and stuff that have actual art pieces, and they’re great. They’re awesome. But here’s the thing, especially the most expensive ones, a lot of them don’t accept credit cards. And seriously, I don’t carry that much cash on me so I can’t really buy it. So I thought, “Well you know, let’s do a quick video with a tip.” If that’s your case where you go to places and you can’t accept credit cards because you just don’t have the little machines or whatever it is, there’s an actual solution for you that’s really, really good and it’s called Square Up. And you go… where’s my phone? You go to… here’s a phone. Right! So you go to www.SquareUp.com and you ask for the little device and they send you a little (1″) one-inch square. You plug it in on your phone on the little audio jack and it allows you then to accept credit cards. All you do is when you have a sell you punch in the actual amount and you swipe the card and then hey, you’ve now accepted credit cards and you don’t have to lose sells because someone might not have cash on them, right. So that swiped it for you, www.SquareUp.com.

Michele Scism: Hi, I’m Michele Scism, The Results Lady from www.DecisiveMinds.com and I would just like to start by saying a quick thanks to Shahar and Nash for asking me to be on BuzzBooster TV. Thanks guys!

I want to tell you a little bit about myself but before I do let me ask you a few questions. How is your relationship with social media going? Is it fresh and new or has the inevitable frustration, disappointment and confusion kicked in? I was thinking the other day it’s kind of just like a love affair. The news wears off, the reality kicks in and we start to realize we might actually need a little therapy to get through this one, so that’s actually when I come in. I partner with these frustrated, disappointed and confused business owners to help them develop a simple social media strategy using my five step system that I call Take Action Get Profits. I am a business strategist so I spent the last year studying, dissecting and analyzing social media. I spent a lot of time, a lot of money and a lot of effort to gain the social media knowledge I now have but it has really worked out. You know, last year I added 92 new clients to my programs and of those clients, 95 percent of them came from social media, from relationships I started on social media.

Just a little bit about my history… I started Decisive Minds in January 2010 because it really ticks me off that so many small businesses don’t succeed. You see, I believe there are just a few things that small business owners could do differently to be able to survive. After about six months after I started Decisive Minds, six months after I started, I had one of those ah-ha moments in my business. You know what I’m talking about. I felt like I was spinning my wheels and not really getting any traction, just felt like, you know, I’d be calling for huge things but couldn’t get anyone else to hear that calling so I was a little afraid I was going to end up to… You know, I was going to be one of the failing businesses that I had set out to help. Along the way, I had been hearing all these things and I’m sure you were hearing them; what is unique about you, you have to have a niche, all these kind of things and really trying to think up through that point. What was unique about me? Finally, one day I hear my coach saying, “Michele, you need to start teaching people what you know about social media, your strategy is what people will want.” Although I didn’t believe him at the time, and by the way, this was the same thing he’d been telling me for months. You know, I finally decided to step out on faith and start doing trainings on how business owners could use social media to get new clients. I couldn’t believe how fast things took off. It turned around in my business. I had finally found something that people wanted.

So let me tell you what the lesson was, what I learned from that and something that I work with all of my clients on, you have to sell what people think they want, not what you know they need; so very important so I’m going to repeat that. You have to sell what people think they want, not what you know they need. When someone comes to me for social media strategy they get so much more because there are so many parts to that. Maybe they need a blogging strategy or need to look at their opt-in give-away, et cetera. I know what they need, but I can only get them to talk to me when I offer them what they think they want.

Shahar and Nash asked me to talk to you about something I do to market my business that is working. So what do you think I’ll talk about, social media? Of course, but it might be different than you think. I am having huge success using sites like Facebook and LinkedIn and Twitter and YouTube, but the real key is that I am blogging. I take that blog post and blast it out into the world and I get noticed, I get visibility which I then turn into prospects and clients and eventually profits. So I want to talk to you about two really important strategies when it comes to blogging and social media. First off, super duper important, huge… be sure your blog posts are sharable. Having a share box, or better yet, I love that sexy bookmarks option in WordPress. It’s a plug-in for WordPress. Be sure you have a re-tweet button. I can’t tell you how many times I go to a blog post, read it and want to share it with my audience and there is no share button and no re-tweet button. I want you t o remember something about human nature, and I am so sorry if I am the first to tell you this, but we are lazy and it’s just a fact so we need to make things as easy as possible for our audience, you know. We should always be thinking: How can I make this easier, how can I make it easy for them to share, how can I make it easy for them to comment, et cetera. So that’s the first step, first strategy and that is to make your blog post sharable. Make every page of your Web site shareable.

Second thing, and this might be some bad news too, if you blog you cannot sit back and wait on them to come. It’s not like a Field of Dreams. You must get the word out about your blog and you do that by tweeting and sharing on Facebook and LinkedIn and Twitter and everywhere that you can possibly think about to share your blog post. I do a lot of different things with my blog, but one of my favorite strategies is to post my blog in LinkedIn and I’m never just talking about the news feed. I actually do start discussions in the groups I participate in on LinkedIn. You know, I’m currently a member of 43 groups and if each group has 1,000 members average, then that’s a potential of 43,000 people seeing that post.

If you want to know more about blogging, I have a short three-minute video about how to get content for your blog on my Web site at www.DecisiveMinds.com and while you’re there, you can request your free copy of my free e-book, which is 7 Rules for Creating and Profiting from Your Facebook Fan Page. Thank you so much for watching and thanks Shahar and Nash from BuzzBooster TV. You guys rock! This is Michele Scism, The Results Lady from www.DecisiveMinds.com.

Shahar: So, we are always talking how important it is not only to have a story in your business but to tell that story. Many businesses, they do have stories but they forget to tell it and also the fact that today more than ever you need to be connected to a higher purpose, but you might be asking, “How do I do that.” Well actually, there are many ways to do that and right now I’m in Firehouse Subs. It’s a chain of restaraunts that have subs. And you can see simple things, how they tell a story. Even here on the table we have this telling the story of the two brothers this time that they were far apart. Also in here I have… let me show you… the higher purpose telling about Hurricane Katrina and what they did and why they are in business. Not only that, there is also another (unintelligible) in here giving you safety tips for your home, what you can do to keep your house safe, which is very connected with being a firefighter. And it’s, oh, right here… safety tips. This is also not only good information, of course, but a component of entertainment if you’re waiting for your subs. For example, when you’re reading this you get entertained around the restaurant in itself. You see several that will not only tell the story but they serve as entertainment components. Every person here has a T-shirt and instead of saying kitchen, for example, it says steamer crew or ocean rescue and things like that so it’s an easy way to do that. And around the place of course everything you see on the walls are connected to firefighters taking back to their story of two firefighters that were brothers who started the chain. So see, they can be entertaining, they can stand out from the crowd by the décor in itself, they tell the story, they also tell the story (unintelligible) many pieces. That’s how we got to know about them and they connect you with their higher purpose of helping victims in different places in the country. Easy way to do and it’s done here in one restaurant. What you have to ask now is how do I tell my story, how often do I tell my story, what’s the higher purpose of my business, and how can I be entertaining as a business here?

Hi, Shahar here and I want to invite you to the biggest info marketing party. It’s going to happen on July 14 and you will have the likes of Dan Kennedy, Yanik Silver, Perry Marshall, BuzzBoosters, Fabienne Fredrickson, and of course Robert Skrob, the host and President of the Info Marketing Association. You cannot miss this event. It’s going to be super duper fantastic and all you have to do is RSVP to attend the party and you can do that at infomarketingbook.com/rsvp. Hope to see you there!

Small Business Marketing Tips, Kathleen Gage and YouSendIt; BuzzBoosterTV 32

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Sat, 11 Jun 2011 15:02:01 +0000

Interview with marketer Kathleen Gage as a special guest, show you a cool social media tool and some beautiful scenery in Utah! this is episode 32 of BuzzBooster Tv with mother , daughter team Nash and Shahar from BuzzBooster marketing. Learn small business marketing, internet marketing and social media for business here.

We have a new intro and a new format. Would really appreciate your comments

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The Transcript

Shahar: Hi, I’m Shahar.

Nashlah: And I’m Nash, and we’re with BuzzBooster.tv.

Shahar: Yeah. Right now, we are at Bryce Canyon.

Nashlah: Bryce Canyon.

Shahar: Yeah.

Nashlah: Beautiful place.

Shahar: It is, of course. And we don’t have a lot of light…

Nashlah: No.

Shahar: … because it took us forever to cross the desert and then…

Nashlah: And another desert and then another desert.

Shahar: But anyway.

Nashlah: For the reference… for the Escalante Desert, it’s huge.

Shahar: It’s very big.

Nashlah: Whew!

Shahar: Okay. On this show you’re going to see some beautiful scenery.

Nashlah: Beautiful scenery.

Shahar: We’re going to tell you about the three pillars you need to have in place in your business in order to be successful.

Nashlah: Three pillars.

Shahar: And what to do once you know what they are.

Nashlah: That’s right. Then we have an awesome tool for you to use and an excellent expert.

Shahar: Yes, one of our friends. And she’s going to share not only her story but some success tips with you.

Nashlah: That’s right.

Shahar: Hi, Shahar here. I’m at Zion’s overlook close to the creek in Utah and you see it’s a beautiful, beautiful view here. And, you know, while I’m here I want to talk to you about the three things you need to make sure you have in your business in order to achieve long lasting perspective. These are the three pillars of achieving long-lasting prosperity in business.

The first one: You need to have a strong positioning. You need to be well-positioned in the market because if you’re not people will not see you and everything that you do. You will have to work a lot harder to get any kind of results. Okay? So in order to achieve long lasting prosperity and have a strong positioning you need to really know your ideal customer, not like women from 20 to 55. That’s not knowing your customer. It’s really who he is or she is and what they like, what they value. Things like that. Know all their problems and of course know how you can solve some of those problems. By doing that, you will be able to position yourself the way people will perceive you.

The second thing is getting attention from your market. We all go from (unintelligible) today, especially with social media. But if people are not paying attention to what you say, that visibility does not work. Okay? So, attention. Actually, we say that there are seven steps to be sure you become irresistible to your audience. One of them is having a very strong promise where you talk about the end results, what do they get or what do they become by working with you, and then of course having a core story in a unique voice in order to get attention.

And the third one is get traction. If you are well positioned you get attention from the market. What happens next? They take action and that’s when you get traction. They take action in generating leads, in buying from you, in buying from you again and again, and of course in talking about you to other people. So if you’re not well positioned you don’t get attention from your market and they don’t take action. Everything that you do in marketing is not going to work. Okay? So again, pay attention. Strong position in who you are in this market and who you’re talking to, what problems are you solving, attention, what do they become by working with you, what’s your unique story, are you telling your story, and the third one – getting traction; the sales process, the follow-up, they talking about you and of course consuming from you.

This is my message for you today. Really important; way before you start thinking about the tools you’re using.

Nashlah: Hey guys! Nash here in Kanarraville, Utah, home of the only all women fire department. Go women! And speaking about women, we’ve got a very special guest for you today. Her name is Kathleen Gage. You know what? We’ve actually asked a select few of our friends who are truly experts at what they do to share with you the secret to their success and to creating long lasting prosperity in a few tips. So here you go!

Kathleen Gage: Hi! This is Kathleen Gage, the Street Smarts Marketer. I’m the Internet marketing advisor who works with consciously focused seekers, authors, coaches, and consultants who are ready to turn their knowledge into money-making products and services. What this simply means is I work with them on a level of packaging their information in a way that they can have information products, they can have training programs, membership programs, books, CDs, MP3s; a whole gamut of information that they can create multiple strings of revenue with. And I teach them how to position themselves on the Internet.

Now, I have many different levels on how I work with people. In some cases, my clients will buy an information product — those who are looking for a cost-effective way to work with me, products that can be as little as $10, $20, $30, on up to membership programs. I have mentoring courses and then I work one-on-one with clients. With the clients I work one-on-one with, I really look for those people who have a market position, they are an expert in their field, they have a good position in their market, but they’re looking to gain visibility on the Internet and possibly to write a book. Maybe they want to create information products, they want to do telesummits. And I’m very particular about who I work one-on-one with for a number of reasons. One is the investment that they’re going to make of time, money, and energy. Another is I really want to make sure I have people who are committed to their success. I’m not looking for people who are putting a toe in the water and hoping that something will happen. I want people who really understand that running a business on the Internet is like running any other business.

Now, I started my business in 1994 and I did not start on the Internet. I actually started as a corporate trainer. I worked for a seminar company for about four years. I was a road warrior to the point I didn’t even know what city I was in, what hotel I was in, or even what time of day it was or what day of the week it was.

After four years, I decided to get off the road and focus on my local market, which at the time was Salt Lake City. I came up with a formula that worked really well in building my business. I hosted live events where people could come to these events at no cost. And what I would do is I would partner with organizations who would help me to offset the cost whether it be a chamber of commerce, a business, a non-profit organization, but I would find people who had a similar market match, they wanted reach to that market, and they were willing to partner with me to offset the costs so that I could do the presentation and it was a win-win all the way around. On the backend, I would introduce my products and services.

In the late 90s, I discovered the Internet and I fell in love with the Internet from the beginning. Now the greatest challenge early on both in brick-and-mortar and the Internet was really knowing who to trust. It was really knowing how to set a business up like a business. But the number one challenge early on with the Internet was that there was so much garbage out there as far as how to build a business on the Internet that it really took some detective work to research and dig deep to find who was credible and who was just selling something that had no validity to it. I found some people early on that were very, very good at what they did and I purchased their resources, which is something that I see people making a huge mistake on. They’re not willing to invest in their business. In any business, whether it’s online or offline, you have to be willing to invest in your business. And what I did, that’s actually very different than what a lot of people do, is whenever I would buy an information product or I had a mentor that I was paying, I would apply the information. I would go through the information products with a fine tooth comb; apply as much as I possibly could so I could get a result.

Now as I’ve grown my business, one of the greatest challenges has been to know what to let go of, when to hire outside help (venders, virtual assistants, project managers) and really putting a solid team together to help me grow my business. The number one marketing strategy that I use today that I was using years ago to build my business is to offer free information whether it be in the form of a report, whether it be in the form of a teleseminar, a webinar, but to give people a taste of what I do, give great content, and if they like that and they feel like there’s a match, I make other programs available on the backend. It could be an information product. It could be a mentoring course. And in rare cases, it’s the one-on-one consulting that I do. Again, I’m very, very specific about who I work one-on-one with because I want people who have a great market position and are very clear on the fact that running a business on the Internet is the same as running a business offline. You have to run it like a business. This is Kathleen Gage, the Street Smarts Marketer. You can find me at www.KathleenGage.com and my blog is www.themarketingmindset.com. Again, that’s www.themarketingmindset.com. Have a great day!

Nashlah: Hey, this is Nash. And today, I’m here in Wilson’s Arch in Utah. (Unintelligible). It’s a beautiful place. We’ve been really enjoying the scenery. We’ve been geocaching. Can you imagine? And you know, I decided to stop it for a while and take a picture and film it because it’s so wonderful and thought, you know, we’re going to send this to our video person so that she can put it on the show. But here’s the thing. Every time we’re dealing with videos and images, we turn large files; it’s so troublesome to send them to people and to our video person just because they’re large files. You can just shoot them an email, right? So we used a handy dandy tool, and I thought I’d share that with you today, and it’s called www.yousendit.com. Go there. You know what? They have a free and a paid version. You can use it for free first just to see how it is. But hey, just browse, find your file, click send, and off it goes. Put the email where it’s supposed to go to and the person will get it there on the other end and they’ll download your amazing files with beautiful scenery and all that for them to use on your show and things like that. So take a look. Anytime you need to send a large file use www.yousendit.com. And the really nice thing is it also integrates with Dropbox, so actually it’s really, really nifty. It’s a great tool. It goes to the one place and it’s awesome so go check it out.

Shahar: Wow! It was really cool, isn’t it.

Nashlah: It was really cool.

Shahar: It was. So I hope you enjoy and I hope to see you next time.

Nashlah: See you next time.

Article marketing, When Technology Gets in The Way and Some Geocaching! BuzzBooster TV #31

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Fri, 20 May 2011 16:39:03 +0000

Shahar and Nashlah show a case study on article marketing, show you what to do when technology gets in the way of your business and introduce you to geocaching. Internet marketing or online marketing can help your business generate more awareness, be found and close more sales. BuzzBooster Tv is dedicated to show entrepreneurs and business owners improve their marketing skills using innovative marketing. #31

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The Transcript…

Shahar: Hi, I’m Shahar.

Nashlah: And I’m Nash, and we’re with BuzzBooster.tv.

Shahar: Yeah, you know, we need to do some explaining here.

Nashlah: Yes.

Shahar: Yes.

Nashlah: There’s some explaining to do.

Shahar: You probably noticed that we have taped several segments in our shows in very different places, as well as today’s.

Nashlah: Very different places, yeah.

Shahar: So we want to tell exactly what’s going on.

Nashlah: What are we doing?

Shahar: So, what are we doing?

Nashlah: We’re geocaching.

Shahar: Yes. It’s a game we like to play. Right?

Nashlah: Yes it is.

Shahar: And pretty much, it’s just like a modern treasure hunt that you do with a GPS.

Nashlah: Well put; modern treasure hunt.

Shahar: Yes. And we are doing a challenge and that’s why you’ve seen and will be seeing scenes in very different places.

Nashlah: All over the place.

Shahar: Yeah. Let’s show them what it is.

Nashlah: It’s called the Utah DeLorme Challenge. And basically, you know, (unintelligible) if you look at the back of the atlas, each square on this grid represents one page on the atlas and you (object) to this to find one cache, one geocache, on each page.

Shahar: Yes.

Nashlah: So we’ve been traveling all over Utah. We’re almost done.

Shahar: Almost done.

Nashlah: We just need like two trips and we’ll get them all.

Shahar: Yeah. And besides getting the cache (unintelligible) features. Right?

Nashlah: Oh yeah.

Shahar: And they’re from the place we are or the cache itself.

Nashlah: Oh, you put them on the… Whoa, sorry Shahar. If we put them on the page…

Shahar: Yeah.

Nashlah: … it’s really fun.

Shahar: And…

Nashlah: It’s a lot of fun.

Shahar: When we see something that inspires us and has a (unintelligible) business message, then we want to share it with you.

Nashlah: Yes.

Shahar: And that’s what you are going to see next. Actually, geocaching has been amazing for us because every time we travel we are actually getting out of the comfort zone.

Nashlah: Yes.

Shahar: Facing some fears… Right? Like we do…

Nashlah: Like being lost in the desert for four hours.

Shahar: So, so, up to the waist the other day.

Nashlah: Yeah.

Shahar: So it makes you face some fears.

Nashlah: A lot of things.

Shahar: Yeah. And when you are looking for the cache, it also makes you look from different perspectives.

Nashlah: Yes.

Shahar: So all these things are also pretty good in business.

Nashlah: Mm-hmm, very good.

Shahar: So, here’s our show.

Nashlah: Take a look. Hey, this is Nash and today we’re here at the Salt Flats in Utah; Bonneville Salt Flats; world-known place. It had broken tons of land speed records, et cetera. But as Shahar and I were pondering about the beauty of this place and of how odd really it is because really all of this white stuff on the ground is salt. And so we were thinking, you know, it’s funny because it’s actually very interesting because nothing, no life form, actually lives in this environment because it’s such harsh conditions. It’s so odd, right. It’s really everything you want, you know. It’s funny because a lot of times this is what we doing with our businesses. It’s just the conditions are so harsh we don’t market. We don’t do anything. It’s just plain and flat and salty and nothing happens and so then eventually it dies, right. Just like any life form that tries to live here in the Salt Flats. So my message to you today is what are you doing in your business to market your business so that it flourishes so that it’s not just grim like a plain, white wasting of nothing, right? What are you doing to make it flourish into something beautiful, into a very successful and powerful business? Think about that.

Shahar: Alright, I’m at Flaming Gorge Forest, someplace in the (unintelligible) in Utah and what we are doing now is really trying to cover every single page of the DeLorme map in geocaching, so we go from page to page finding different caches and we have to cover the whole state. We are about three-fourths done. And today we are here and Nash is looking for a cache that has been quite challenging so far. So while she does that, because I really don’t like to go too much inside, this is bear country too so you’ve got to be careful. I was thinking about something that happened to me this week that shows people really how technology can get in the way. You know, technology is awesome. Social media is awesome. All of the tools that we have online are awesome. But you as a business, you need to really balance and see when technology is not in your favor. For example, this week I was looking for some fabric so I went to some quilt shops, right, because they usually have very nice cotton fabric in them. So I went into one, the store was really amazing so I bought some fabric there and when I was at the cashier paying for my purchase, I asked her, “Hey, do you have classes here?” and she said, “Yes, we do quite a few.” And I asked her, “Do you have something that I can see the classes?” And she told me, “You know, we used to have in our printed newsletter, but now you have to go to our website and take a look, download the newsletter and take a look at the courses.” And she gave me a card for that. And I said, “Okay, I’ll do that.” Well, a few days passed by. I went to another store and the same thing happened. I bought some fabric, I was at the cashier, and I said, “Hey, do you give classes here?” and she said, “Yes, quite a few.” “Do you have something that I can see the classes that you have?” “Oh, I’m going to give you my card and you go to the website and you take a look because we have our newsletter and it’s all listed there.” Okay, so this is where technology really gets in the way. Let’s take number one; they had a printed newsletter, they position everything online, of course, because you cut costs when you do that. But if you’re already doing a printed newsletter, you might want to have an online version. That’s totally fine. But do not discontinue that. For (unintelligible) of value when I have something physical to look at and I pay more attention; online, if they open the email, if they download the newsletter, if they look at it, you might have some people take action. So you are asking them to work and you are asking them to go to your website, so one more action here. If you’re already doing a printed newsletter, put an online version but do not discontinue it. It’s really important. I mean, the second case, and actually it’s valid for both is this, I was at the cashier. I was already with my wallet out. I was paying for something, so I was a lot more likely to say include the scores on the card right now. I was there in the buying mode and they decided not to allow me to spend more money but to make me work to go and check the courses online if I remembered their website, if I don’t lose the card. I go online and I check the courses and I may or may not sign up because there will be no person negotiating and telling me how great the course is and how I should take that program no matter what. See, so you missed the sales opportunity just because you decided to cut a few cents in printing a newsletter. So my message to you is, first, if you’re doing printed newsletter, do not discontinue. You’ll get attention — undivided attention. Let’s face it, online we get thousands of emails. We have a lot of things to do. When I’m reading something here, I’m paying attention just to this. And this is important for you as a business owner. But most of all do not make your audience, especially the buying customers; have to work to purchase more things from you. Have everything on the website so people that aren’t there will be able to see the course, but when somebody asks, “Do you have this?” get the money. Make the sale right away. Do not wait for that. Okay? Now, enjoy the view here. I’ll see you next.

Okay, I want to talk about a case study that we have.

Nashlah: Yes, what is it?

Shahar: You know that a few months ago Google was slamming all the common directories.

Nashlah: Yeah.

Shahar: Right, slashing their page rank.

Nashlah: Yeah.

Shahar: And a question that we have seen quite often is, “Okay, is it even worth doing article marketing today because…

Nashlah: Yes.

Shahar: … those leads have not the same weight they had before.

Nashlah: It is.

Shahar: Yes it is. And let me tell you the case of one of our clients, Marilyn Bohn, their site is marilynbohn.com, right?

Nashlah: Right.

Shahar: And since the very beginning, the two things that she did focus a lot was on writing articles…

Nashlah: Yes.

Shahar: … and making videos.

Nashlah: Videos.

Shahar: So those were the main two…

Nashlah: The two main things she was…

Shahar: Yes. She’s a home organizer and when she came to us she just wanted to have a few more times, right.

Nashlah: Raise a little bit her local business.

Shahar: Yeah, but we fast and furious took her to another path.

Nashlah: Yes, you have.

Shahar: And then she started writing articles very consistently.

Nashlah: Yes.

Shahar: Which is easily…

Nashlah: Easily…

Shahar: Yeah, it’s key for anything online.

Nashlah: It’s very good. Actually, we don’t see that attitude very often.

Shahar: Yeah. No, no. Yeah, praises to Marilyn. Well, first, she got some articles being printed in some newspapers…

Nashlah: Mm-hmm.

Shahar: … which was very good. She was getting the attention.

Nashlah: Local newspapers, newspapers in other states. I didn’t know what she was located in.

Shahar: Yes. There was. She got a magazine actually from a client…

Nashlah: Yeah.

Shahar: … that was in Chicago and the magazine had her as a contributor.

Nashlah: She didn’t even know.

Shahar: She didn’t even know, but they got the article and the article director published it there and she was in that magazine.

Nashlah: It was read.

Shahar: It was very good.

Nashlah: Very good.

Shahar: Then, awhile later, a publisher contacted her.

Nashlah: Yeah, I know. They said, “I’ve seen your articles online and I’ve watched some of your videos. You have some amazing content. Would you like to write a book for us?”

Shahar: Yes, you know, Marilyn really never thought about becoming a book author.

Nashlah: Never thought of it.

Shahar: But she presented the proposal that after she got paid, beforehand the book got published, and we should have the book right here (unintelligible).

Nashlah: Oh yeah, we should.

Shahar: Yes. She will run and get the book for you to see. It was released, I think, November of last year. It sold really well. The publisher was happy, Marilyn was happy, everybody was happy. A couple months ago, this year, she… That’s the book.

Nashlah: This is the book.

Shahar: And it’s a very…

Nashlah: Actually, it’s a really cute book.

Shahar: Very cute book. You know, color… It’s really, really nice. That would be very expensive if she tried to publish it herself.

Nashlah: Signed copy, right!

Shahar: Yes… fun to us. And (unintelligible) publisher this year asked her to write another book.

Nashlah: Another book.

Shahar: So she’s going to her second book. From the book comes other opportunities.

Nashlah: Oh yeah.

Shahar: Of course then you are really the expert in that field.

Nashlah: Speaking engagements.

Shahar: Speaking engagements, so a lot. My message to you today is that, you know, don’t be narrow-minded when thinking…

Nashlah: No.

Shahar: … the use over tool. Yes, articles work good to bring you links and more page rank over time. They might not be as good for them, but there are other benefits that…

Nashlah: Absolutely.

Shahar: … become of that. Yes. Like media exposure, book proposals, more speaking engagements because then you are (unitelligible). You should do that. The key point here; then that’s what Marilyn followed, was to be consistent. Keep doing that. It doesn’t happen in the (Saturn).

Nashlah: It won’t happen overnight. I promise you, it won’t.

Shahar: Yeah. Like everything, it takes a while.

Nashlah: Ask Marilyn. I mean, what, she’d really just leave her articles and release videos every week for at least…

Shahar: For years now.

Nashlah: For years now.

Shahar: And she’s…

Nashlah: Yeah.

Shahar: So you keep doing it because it’s very good. You can refurbish that in many formats, but don’t stop doing that just because one little thing might be impacting in a negative way.

Nashlah: No. That’s nothing.

Shahar: Yeah. Alright, I’m in Terrace, Utah. Behind me, you can see a cemetery, and this town here used to be a very successful town. At one time in the 1800s it had more than 12,000 people living here. It had all kinds of saloons and Wells Fargo Bank, everything that you can think of because this was the way for the train, so it had a lot of prosperity. But one day they did a cut off in (Lucin), which is about 20 miles from here, and everything here ended. If you look around me, it’s totally empty today. There is nothing. The town lost it’s prosperity after the cut-off came. And why? Well, they relied in one form to bring well to them the railroad. You know, you’ve probably heard before that the number one is the biggest (unintelligible) marketing. You should never rely on one form of anything to bring prosperity to you. See, here is a case where they did and now it’s just a ghost town. You have to ask yourself, what are you doing in marketing? Do you have more than one way of promoting your business, more than one way of advertising, more than one product. Do not rely on one single thing to bring your prosperity. Long-lasting prosperity arrives when you have a multitude of channels bringing you cash.

Okay, I think that’s our show for today.

Nashlah: That’s all for today. See you next time.

Shahar: See you next time.

Nashlah: We’re approaching a bridge. Let’s just… Might I add a very scary bridge. Think about it. It was built in the 1800s. Will the Jeep make it through. It’s like really bizzaar. It took us like half an hour just to decide if we would do it. I think you can see it. I don’t know. There’s nothing below and it’s just wood and it’s so freaking scary. It’s unbelievable. It took us like… I think we just stood there for half an hour, the first time around… before… before driving through it. The 1800s was a long time ago.

Business Lessons From The Desert, a Wild West Fort and Lon Naylor; BuzzBooster TV #30

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 05 May 2011 03:45:52 +0000

Shahar and Nashlah talk about business lessons learned while they were lost in the desert, show you a real wild west fort and have Lon Naylor as their special guest talking about Camtasia! Camtasia is a great digital tool that can help trainers, speakers, coaches and consultants create information products. Great digital marketing tool. BuzzBooster TV #30

Having trouble viewing this video? Try the Quicktime version.

Dropbox, James Wedmore & Marketing Touchpoints; BuzzBooster TV #29

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 14 Apr 2011 21:44:44 +0000

The importance of marketing touch points, a cool digital tool called dropbox, and chat with James Wedmore about online videos. Video marketing is a big thing for businesses and there is a lot of good information here. Entrepreneurs that use social media know the power of online videos and web shows. Hosted by Nash and Shahar from BuzzBooster

Having trouble viewing this video? Try the Quicktime version.

The Transcript…

SHAHAR: Hi, I’m Shahar.

NASHLAH: and I am Nash and we’re with Buzz Booster TV.

SHAHAR: Yes, today we’re going to talk a little bit about things you need to do in marketing.

NASHLAH: Yes.

SHAHAR: We have a very special guest.

NASHLAH: Very special.

SHAHAR: And a very cool tool.

NASHLAH: A very cool tool.

SHAHAR: Yeah, the first thing we want to talk about is, you know many times you think marketing is using a tool and that’s it. Forget about the fact that you might be using Facebook. Understand one thing; marketing is every single touch point you have with clients and prospects.

NASHLAH: Yes, every single touch point.

SHAHAR: That’s it. So let’s think about how many touch points are in a normal interaction in a service business for example like ours. When the phone rings…

NASHLAH: Yes, that’s marketing.

SHAHAR: Who answers, how it’s answered, what kind of message is there, that’s a touch point? When they decide to do a meeting with you for example, what’s one of the very first things we do? Sometimes even before the reception.

NASHLAH: In the reception?

SHAHAR: No, over the Internet.

NASHLAH: Send them a questionnaire.

SHAHAR: We send them a questionnaire, an assessment in order not only to show them that we need more information in order to give the right advice, but also to qualify them and change the perception of your selling something.

NASHLAH: Exactly.

SHAHAR: Right, well every single touch point is really important. Your packaging if you are sending them any kind of products. You do pay a lot of attention to ship anything right.

NASHLAH: Yes. Especially in the beginning when we did a lot of stuff on eBay even, where we would sell. I even was proud of every comment; every view that we got that said that the package was well packaged. But see people don’t understand that everything is marketing. So, the way that you package when you put inside how you do it. How well you seal it, everything. It’s not that, you know especially with products people think that the packaging is literally only the packaging of the product. So, if I’m selling a soda pop, then the can is what they need to care about. Well, really they don’t stop to think that the can is what you think about but it’s also where you place the can and how you ship it.

SHAHAR: What kind of peanuts you are going to put in there. And whether you are going to use newspaper which would be a bad idea.

NASHLAH: Exactly.

SHAHAR: Another thing, when we send direct mail. We pay a lot of attention on how the piece the direction the direct mail piece goes inside of the envelope. Because people will open that envelope

NASHLAH: so when they open the envelope what they pull out they see first. Things like that, every detail matters. And people overlook those things.

SHAHAR: Tell them about the stamps when you are sending.

NASHLAH: So yeah even when we sell like a piece of direct mail the objective is to make them think and feel like grandma sent it to them. Everything we do is with that in mind. So even with the stamp on it, it’s a little crooked because you put it on there and it looks like a human being, someone who loved you, sent it.

SHAHAR: And those big beautiful stamps.

NASHLAH: Colorful.

SHAHAR: Yes we don’t want them to tell it’s a marketing piece.

NASHLAH: Not the boring bell or whatever. So.

SHAHAR: Very important.

NASHLAH: Very important.

SHAHAR: We don’t send the name of the company in the…

NASHALAH: No. We sign it Nash instead of the company Buzz Booster. Shahar and Nash so it’s a person. Well, two in this case. And you know Shahar it’s funny because people will market on Facebook and stuff and say, yeah well I’m marketing, I’m on Facebook. And that’s the end of it.

SHAHAR: You know it’s really an ideology today that happens that you know it’s the same thing when you open a bank account. Do you ever try to take money out before depositing?

NASHALAH: No.

SHAHAR: It wouldn’t happen, right? It’s just totally not logical.

NASHALAH: Yes.

SHAHAR: So why people think that when they are marketing, they think they open an account and put their face out there like on Twitter or something and then they think they should be getting business.

NASHALAH: Yeah. And I like that analogy.

SHAHAR: People let’s grow up. You do have to work in order to get results when you are doing marketing strategy. It’s very foolish of you to think that just because there is something out there that it is free. You can use it the next day if you are going to have return without having to do anything.

NASHALAH: This would be nice.

SHAHAR: Yeah it would be very nice.

NASHLAH: But it doesn’t happen that way.

SHAHAR: Doesn’t happen. So, another thing that you pointed out today was an article you saw in a Harvard review.

NASHLAH: Yes, I saw a thing on Harvard business review…

SHAHAR: About follow up.

NASHALAH: yes.

SHAHAR: So tell us about it.

NASHLAH: And really the importance of quick follow up is especially when you are doing online, I did some research and they said that one hour out of getting out there and doing the follow up makes the hugest difference and you’re actually converting that person.

SHAHAR: Yes and what about, we actually had a client like that he was using Pay per Click and was getting a lot of leads.

NASHALAH: A lot of leads.

SHAHAR: Really folders of leads.

NASHLAH: He had stacks.

SHAHAR: And he went away like a week. When he showed us they were like a month old. And a lot of people online, when someone is clicking on something, they are usually clicking on many of the competitors just like you.

NASHALAH: Yes. And it’s instant gratification. They don’t want to wait.

SHAHAR: Yes. So you need to be really quick. And respond to that. Now of course you are not going to be checking your email and things all day long. But if you have auto responder messages set up, that happens automatically. But they are getting something from you right away. It decreases the level from sighting for those people and it stands out because most people do not do that. Believe me. And the third one, you start a relationship right away.

NASHALAH: Yeah. Exactly. What do you have in place to ease the anxiety level when someone tells you that they have an interest in you? What do you have in place to really follow up with them quickly even without you being there.

SHAHAR: Yea. And if you are the type of girl or guy that is always saying I don’t have time for this, remember there are alternate ways of doing this. You only do the work once and it stays there. So remember every single touch point matters and is part of marketing.

NASHLAH: Yes and it’s powerful.

SHAHAR: That was a big [inaudible] right?

NASHLAH: Yes.

SHAHAR: Ok, so now we want you to take a look at one of our very special friends and a guest on this show.

SHAHAR: Hey, I’m here with a very smart cookie that you need to know. It’s James Wedmore. And this guy knows a lot about video sales ladder. While we all know that they convert really well, but let’s go in [inaudible] is that ok?

James Wedmore: Absolutely.

SHAHAR: Tell me why video sales ladder.

JAMES That’s a great question. I think the first thing we have to tackle is why because they are popping up everywhere. Just go take a search down at the click market bank place and you are going to see the products that are selling in there and are selling video. A lot of them are selling just videos. So we have started to ditch the long copy sales letters that just goes on and on and on. This is actually really a good thing, because most of us dread copying. We hate copying. We hate writing copying because it can be really difficult or really expensive. Copywriters, recently I had a friend of mine who went to a John Carl’s copywriting workshop, his staff charges a minimum of 25,000 dollars to write your sales letters. So that is really expensive. But through the experience that I’ve had with converting my sales letters to video sales letters, we’ve seen that the copying… What I mean by copying is specific usage of linguistically ninja crafting your words doesn’t have as much of an effect on the result, the sale, the call to action, the conversion. Instead, the little formula or equation as I like to say, is that if you follow this sequence, and if you talk with conviction or passion, you know use tonality, you’re going to have success. You’re going to make the sales because people, there’s the motility of hearing the words but it’s the emotion you convey when you say those words that text just doesn’t convey.

SHAHAR: And businesses today are about having tonality. If you don’t show that personality they don’t, it’s really difficult to get a connection. Now, about this sequence, can you tell us a little bit more about that?

JAMES Yeah. What’s so exciting about the sequence, like I said we don’t need to go into the specifics of economy? But another thing about videos that people hear videos and I’m sure that you’ve seen this all of the time is that people run for the hills as soon as they hear the word video because they don’t want to be in front of the camera. As soon as the camera is on them, I mean it’s just a little glass lens and they get very intimidated by it. They can speak in front of thousands of people but when that camera is on, they don’t know what to say. Well, with the video sales letter you get to create a sequence and then out of that sequence we write a script and if you can read that script we can record your eyes and just use text and images, put them together and you’ll sound magnificent.

SHAHAR: So you don’t have to worry about bad hair?

JAMES Exactly. You can be doing it in your pajamas in the basement which is usually how I’m doing it. So, and people never know. So there is a sequence now, it’s a ten step sequence that follows similar to the A-I-D-A which most people fear it is about business marketing one oh one class at college. And it’s the Attention, Interest, Desire and Action. You’ve got to start by getting the attention of your viewer, then build up the interest, create desire for your product or service, and then most importantly give them a call of action. Now I’m going to try and remember those ten steps of the ten steps of the sales letter sequence. The first step is obviously attention. Ok, so this is about telling the reader or the viewer why they are here and why they need to watch this video, why they need to watch it right now. And once you’ve done that you’re going to transition into pain points or identifying the negative problem this person is going through. Because you’re going to solve their problem with your product whether it is saving them money, increasing their income, helping them with their relationships, helping them lose weight, get in shape, etc. They’re frustrated with something. You need to be able to identify that. And that’s empathy. Showing them, I get you, I understand that you’re embarrassed to take your shirt off at the beach because you think everyone is looking at you. You know, I have this solution for you. So identify the problem and tell me how do I get here? From there we transition into a solution. That’s you. That’s you and your product. You just say I have the solution for you. From there we’re going to start to do things like show features and benefits, I believe that’s step four. After the features and benefits, we want to already give a point of action. So now we are at step five out of ten. Call that action but we don’t stop there. Social proof which is testimonials, case studies, anything where you can say like a [inaudible], anything that says that the person is legit. This person knows what they are talking about. Do you have credentials? Do you have experience and has this happened to you? What is your story? Social proof and then there is the risk reverse which is simply a guarantee. OK, because you’re going to be having to identify and obliterate rejections throughout any sales sequence. People are going to say yeah but… This sounds good but… One of the biggest ones you always get is yeah I just don’t think this is going to work for me. Or I just don’t know if I’m going to get my value out of this. I’m going to give you my money and I want the value out of it. And that’s where you can film your guarantee. I like to say something like; I know what you are thinking right now. Will this work for me. Will I lose weight or will I attract the girl of my dreams. Or will I increase my income by two or three or four times? And you just go in and say if you don’t do you have any questions what so ever, if you’re unhappy with the course in any way, simply send me an email with your full refund in the next sixty days, no questions asked. So that’s your risk, pretty simple in steps and straightforward. Next you’re going to, so this is step nine that we’re on? Is you’re going to introduce scarcity. This is actually pretty impressive. I’ve made it all the way down off the top of my head. So scarcity is if you’ve done the steps up to this point, then you’ve got people saying yes, this is what I want. This is good. But I have all of this other stuff that I have to do. So scarcity will say you got to do it now. You can’t wait. So the most common examples and you’ll see all of the time is only fifty slash thirteen is left or the door is closed this Sunday. Or I can only take ten people in my thing where this webinar has only one hundred people. That’s a great example. Register now. So you’ve got to tell people in some way that they have a limited time and they must act. Then of course we end with our final call to action. And the call to action is always just tell them in the simplest way its click the link below. If it was a squeeze page we could say submit your name in an email but click the link below and you could even go more descriptive and there’s a short order form on the next page. Fill out your details and you’ll be given access to the entire course in just minutes. Now I also like to end with a little reminder, pull out your biggest benefit, now remember this course is designed to double your income in the next six months, how would that look for you in your life? What would that do for you, your family…?

SHAHAR: Reassure what they are going to come by using your product.

JAMES and you can even do things and go, don’t forget the sixty day guarantee. Or don’t forget this or don’t forget that, just give them that final reminder. Just say see you on the inside.

SHAHAR: Now, you do what you teach and you have been using this formula quite in your sales. So can you tell them the kind of conversion that you’re getting and what’s the average conversion?

JAMES Yeah, the average conversion right out of the gate, the best way is if you already have an existing product, you can basically take your long sales copy letter and convert it into the video form and keep [inaudible] out of the gate double their conversions which is really cool. We’ve been able to increase conversion rates on one of our products by one and a half percent. Which is incredible because that was also a product that we doubled the price on for that market, but on average it’s between two and three percent is what I see. So you just kind of have to do the numbers and say how many visitors do I need. How my price point is and how much can I expect to make by doing that? And if that makes sense I mean spending a little bit of time to create a video sales letter is definitely worth it.

SHAHAR: Just to have an idea, if I was shooting the [inaudible] the average conversion when it is one percent is good. So if you can make a sales letter with five percent, that’s over the top good.

JAMES Yeah and there are a lot of reasons why conversion rates are that high. You get to control the sequence, you’re conveying all three motality so they see the text on the screen, they hear the text in your script, but they don’t just hear the words like I said they hear the tonality that you get, passionate, you speed up your pace and your tone and at certain times you slow it down, you have pauses. The tonality thing is what you want to keep and aspects of it. You also have images, information; you have a sequence you follow. It all comes together. We’re sold on infomercials all of the time. It’s TV ingrained into it.

SHAHAR: That’s very good.

JAMES Powerful.

SHAHAR: It’s really powerful. So tell me, if people want to know more about you, how do they get in touch with you?

JAMES Well, video sales magic dot com is the best place where you can find out more about how to create your very own video sales letter. Video sales magic dot com.

SHAHAR: Thank you very much. Just to review to them how they can triple conversion and how what ever they are doing to moving to video sales, more than anything following ten simple steps that make all of the difference. Ok, so thank you very much for that.

JAMES Thank you.

SHAHAR: That was cool.

NASHLAH: That was awesome!

SHAHAR: Yeah, you have a tool for them.

NASHLAH: I do. Actually it’s a tool that I quite like it myself…

SHAHAR: When she quite likes something she talks about it all of the time.

NASHLAH: I do. So really this tool is essential when we’re sending files between us or clients and really more for me than it’s even one where outsourcing things and we need to send large files to them and back and forth and just do this and do that. It’s really cool, called Drop Box. Drop as in you know fall. Drop box as in not a circle. Or not a square or well a square. Anyway, Drop Box do com and you go there and set up a free account and they give you, it’s free up to how many ever megs and then you upgrade it. It’s very inexpensive but the next thing about it is, let’s say Shahar has a drop box account and we can share something with you, you have the drop box account, I just drag it and drop it into this little folder and you get it immediately on your computer.

SHAHAR: Yeah, and that’s very important because for example in our case, we do a lot of videos and we also do video testimonials for other people and we want to send it to them and it used to be a problem.

NASHLAH: Well, it stopped because if you have a large file then you have to either upload it to YouTube let’s say but you don’t want to do that because you don’t want it to be published, then you want to email it to them but you can’t do that because it’s to large for the server. Then if you have an FTP [inaudible] then it’s a burden. You have drop box, you just drag and drop it into this little folder and they get it on the other side so it’s awesome.

SHAHAR: It saves you time and makes your life a lot easier.

NASHLAH: Yes it does. And we’re all about that.

SHAHAR: Exactly. We are all about making our life easier so as much as possible and enjoy.

NASHLAH: That’s right. Especially the enjoying life part.

SHAHAR: You know for more information and if you would like some training you should go to buzz booster dot com.

NASHLAH: That’s right. See you there. Buzzbooster.com. Bye.

Setting Your Expectations With Social Media, Slideshare, and How a Smart Restaurant Uses Foursquare; BuzzBoosterTV #28

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 24 Mar 2011 21:42:54 +0000

Join us as Shahar and Nash talks about Setting Your Expectations With Social Media, Slideshare, and how a Smart Restaurant used Foursquare to get customers. Apply the best in internet marketing, social media marketing and small business marketing by watching BuzzBooster TV #28

Having trouble viewing this video? Try the Quicktime version.

“The Transcript! Here’s what we said…”

Setting Your Expectations with Social Media

Shahar: Hi, I’m Shahar.

Nash:And I’m Nash. And we’re with buzzbooster.tv.

Shahar: Yeah, you know what we are going to talk about today?

Nash: What?

Shahar: An e-mail tha I got the otherday from a lady.

Nash: Oh, the e-mail.

Shahar: Yeah, e-mail. Well, this lady. She had worked with some people before and her e-mail went almost like this…

Nash: I gotta sneeze.

Shahar: She went more or less like this, ” Oh, somebody told me to do a video and I did a video and I couldn’t go on YouTube and it didn’t work. Then somebody else told me to submit an article and I submited an article and then…

Nash: It didn’t work.

Shahar: And then somebody told me to do something on Facebook and I did and…

Nash: It didn’t work.

Shahar: Can you help me…

Nash: Because nothing works.

Shahar: Nothing works. I’ve done everything.

Nash: Nothing works.

Shahar: Well, she did everything. The one thing she didn’t do is realize that with social media your expectations need to be different than with traditional advertising. But traditional advertising you do an ad and you know that the next day the phone will ring or will not ring. That’s it. We are used to a very fast response with adverising…

Nash: Immediate almost.

Shahar: Even though they have been most of them declining on results. But we have educated ourselves that when we do any kind of promotion we will see the results in that.

Nash: Do it once and the next day it generates returns.

Shahar: Well, social media doesn’t work like that. Social media is a more organic way of promoting your business. It relies on relationships…

Nash: Patience.

Shahar: On attention. On visability. So many variables. So no one should use Facebook with the same attitude they use advertising.

Nash: That’s right.

Shahar: You need to understand that it is a process.

Nash: It is a process.

Shahar: Sometimes it takes a little but even if you do…

Nash: Sometimes a long process.

Shahar: YouTube we tell people to get thousands and thousands and thousands of viewers every week. Which is true we can prove…

Nash: Very true.

Shahar: But the fact is in the very first months I think we were the only ones watching right?

Nash: yes! But not even mums. Except for mine.

Shahar: I was watching her but other than that’s totally normal…

Nash: She was watching herself. I just happened to be there.

Shahar: Well, anyway the beginning is like that people will not pay attention…

Nash: No.

Shahar: It takes a little bit of effort but most of all…

Nash: see you’re no one really like in the beginning. You’re no one, nobody really cares.

Shahar: It takes a while for you to establish some trust, to really catch their attention and the crucial point here is you need to be consistent and persistent. If you’re not consistent online nothing will happen for you. It doesn’t matter even if you’re using SEO and the other things that you could be doing. It’s not going to work.

Nash: No.

Shahar: And of course the second thing besides being consistent…

Nash: Persistent.

Shahar: persistent yeah but there is one more.

Nash: Those were the two you said.

Shahar: No, but I said there’s a third one. Ok I’m going to wait a second. deflector shields. I need that shield today.

Nash: What was that?

Shahar: It was my deflector shield.

Nash: To deflect what exactly?

Shahar: Because you’re a little aggressive.

Nash: Aggressive.

Shahar: Can I go on? OK, so consistentancy and persistency and the third thing i that it can not be everything about you.

Nash: Hold on, just keep talking.

Shahar: OK. So you don’t want to make everything about you and that’s again something we bring from our education with advertising. We want to [inaudible] promote what we are doing. We want to tell them why we are the best and everybody should be using our services and product. And it’s not going to work online. Again, to become part of the noise and really nobody cares about you. What they care about is what you can do for them by being even better than that. What’s the result. What are you going to become by working with you. That’s really one of the few things people pay attention to. So it needs to be about them. Ok, and again relationship. When people start interacting with you online it’s necessary that you interact back. I know if you get a comment on your blog you’re going to be happy. But the really important thing is to go back to that comment and leave some feedback. And thank the person for being there or just interacting with them. Ok, what did you do now? Yeah, she’s not going to talk today. Ok! Good, so now we’re going to give our case study but I think… You can not give your case study today. Right?

Nash: I’m protesting.

Shahar: Protesting?

Nash: Watch out!

Shahar: Say the case study.

Nash: Can you imagine that I had duct tape in my car?

Shahar: From geocatch.

Nash: Yeah, from geocatch. So today in all seriousness… Why don’t you just call yourself Nashalah? In the case study…

Shahar: How professional we are?

Nash: Do you remember?

Shahar: Start with the tool and we’ll come back to it. To the case study. The tool slideshare.

Nash: Yes, well the tool of the day was Slideshare. Basically it’s like YouTube for powerpoint presentations. Why does it matter to you as a business owner? Well, it’s one more channel for you to spread your content and find people to come follow you. And really just to give your business exposure. And so it you have presentations, informitive you can use it as to submit to Slideshare. And it’s just another area, another media.

Shahar: It’s like YouTube for presentations.

Nash: Exactly, just like YouTube for presentations.

Shahar: And it’s a very qualified audience that goes there so you have professionals looking to get ideas for their own presentaion. So its a great place for you to be. And if you be to and is even more important to go their and add your presentations to that pool and like I said it’s Youtube just for presentations. So you want to pay attention and be there. Be present there.

Nash: It’s actually a great tool even if you’re looking just to learn something new. I mean I’ve seen some very awesome very, very informative presentations on there.

Shahar: And you know the case study we are going to give today since we forgot the one we were going to talk about is another restaurant. But this one was very smart because the owner knew about Four Square.

Nash: Yes.

Shahar: That is a game that you play with your cell phone so you check in on places and you can give a tip or something about the place. There are badges that you win over time that you accomplish whatever kind of challenge. And one of them, this Swarm badge is when you put 50 people together checking in on Four Square at the same time. So he said on Facebook that he was going to do a Swarm badge party and everybody showed up during lunchtime and then they all could get the badge. Well, people that play the game of course they are competitive so they want to get that badge and places here in Utah you don’t have a lot of people. There’s two million people in the state only and its not that easy to get… So guess what happened? At lunchtime the place was full of people. So right at the beginning I think it was one or two weeks after he opened he did that. It was his co-founders and he filled the room with people that probably would not go there anyway. So see he capitalized tools this time. Facebook and it was only his friends and Four Square there is a game you play on the phone.

Nash: Basically, how can I use, how can I utilize these two tools that get a lot of traffic and how can I use it to benefit my business? He did something fun for people who attended and yet a way for him to get more exposure.

Shahar: Exactly.

Nash: Really awesome.

Shahar:So that’s it for today?

Nash: That’s all for today. See you next time.

Shahar: See you next time.

Facebook Changes and How to Use Facebook For Business; BuzzBooster TV #27

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 03 Mar 2011 21:40:50 +0000

This week Shahar and Nashlah talk about Facebook and the new changes and cools ways to use Facebook in your business.

Having trouble viewing this video? Try the Quicktime version.

“The Transcript! Here’s what we said…”

SHAHAR: Hi, I’m Shahar.

NASHLAH: And I’m Nash and we’re with Buzzbooster.TV and today we’re going to talk about Facebook.

SHAHAR: A lot about Facebook.

NASHLAH: We dedicated this episode to Facebook because one thing.

SHAHAR: What?

NASHLAH: Well, it’s a media that has 600 million people out there and as business owners there’s no reason why you should over look that. And not utilize that tool. Because it’s a channel, it’s available, it’s right there, it’s free, most of it and…

SHAHAR: The question is can you afford not to market in a place where you can find 600 million people?

NASHLAH: Exactly! Can you?

SHAHAR: No. We all need to be using that. Actually there are very few industries that shouldn’t be using Facebook.

NASHLAH: Right, and just before we even get started it doesn’t mean that you’re going to spend hours and hours a day doing it. It just means that hey it’s a tool. There are a lot of people that’s there for us to market. Let’s use it.

SHAHAR: Yeah, and there are some changes. You know Facebook changes a lot actually. Pretty much every day you open there is something new that has changed there. But they recently did some changes that are very good for businesses.

NASHLAH: Yes.

SHAHAR: And that’s what I want to talk about today. Well, the big, big one is that you now as the administrator of a page, you can switch from your profile to the page. So when you go and leave a comment, the comment is left by the company. You see the difference? So it can be very interesting, especially if you are in coaching or consulting businesses where you have other people in the same industry that have their own pages there that you can leave a comment as the company itself. It directs more people to the page.

NASHLAH: So… Can I just pause you right there before you get with the other changes? So really quickly as an example before or lets say you’re a consultant of some kind, you have your personal profile on Facebook and you had a page but hey maybe it only has a hundred people following that page but you had quite a bit of people following you as friends on Facebook. So if someone says something you go there and leave a comment, you’d interact with them and they would see that it is you and then other people would see that it’s you and then maybe they would become your friend and its how it grew. Well, now with the Fan Pages allowing you to interact it makes it so that you can actually promote the Page by leaving a comment on someone else’s profile other than just yourself and so your building awareness to that page specifically where you can get tons more people then only the 5,000…

SHAHAR: So, you’re promoting the page for free and you are also branding the company a little bit more. Now, not that you can only, your Page can only leave comments to other pages. You can not leave comments to people. So that’s a limitation but it’s still pretty interesting because you can use that to talk to competitors, you can use that to talk to services or products that are similar to yours. So it can be very useful. And a nice way to bring more people to your page because that’s always a challenge.

NASHLAH: Exactly because some of these pages have thousands of fans. And so if you’re able to interact of course you have to provide good value. It can’t be a self promotion type of thing. But hey if you do that, then you have your tapping on their audiences to find you.

SHAHAR: Exactly. And the other change that was also very beneficial to business is that now you can get email notifying you when somebody leaves a comment on your page. You know it’s really more to interact with people commenting on your pages because that impacts how often your service, your page will show on Facebook search engine. So if you don’t interact at all on your page with other people and people are not interacting with you, then what happens? Less and less people will see when you do an update on your page. So it’s very important to interact with people and foster them actually to interact. Like asking questions that they might answer. Some people allow, some pages allow people to promote themselves on certain days of the week. So there are many ways of doing that but be sure that you interact back with those people because that impacts how you show in the Facebook search engines. So the email feature is pretty cool because before you had to go several times a day and check that out. Now you get
an email notifying you when somebody is interacting.
NASHLAH: That’s really neat. Especially what you were saying about the interaction because a lot of businesses especially start, they start a page and they’ll leave it there. Maybe they’ll get five friends to fiend that page and that’s about it. And then one day you’re having a conversation with them months later and their like, “Oh yeah, we’re on Facebook. We have a Facebook page.” And that’s it. So you have to realize if you don’t interact, you’re not going to get much out of it at all.

SHAHAR: And you might even be paying pay per click inside Facebook to drive people to your page if your not, then that’s actually kind of an expensive way to bring them to become fans or like your page, but it still costs money. So, you need to be sure that you are interacting with people, and people interact with you. I also mentioned that most industries should be on Facebook, but there are some exceptions. It’s very important for you to track what kind of conversation is going on to see if it’s really worth the effort for your company to be on Facebook. And one way that you can check that is called Open Book dot org. You can check topics that people talk about on Facebook and in case yours is a topic that nobody else ever mentions. Or you might want to change the angle of how you approach that topic. Or essentially not use Facebook. That’s a great way to check.

NASHLAH: So, you can use Open Book to find out what other people are talking about, it’s also a way for you to know how, which angle to take, how you can interact, which approach, maybe even find people that you might want to be-friend and things like that to start that conversation.

SHAHAR: Exactly, and you had a very cool example of a company using Facebook in a very smart way.

NASHLAH: Yes, Levi’s. You know the company that does the pants, the jeans? Well, they have, they decided to use Facebook pretty extensively actually in their store in general, in their online store. They call it the Leg Store and basically what they did is, if you think about it is simple and yet it’s been successful. So, they got for each pair of jeans that they have, clothing that they have, whatever they sell, and putting little Facebook LIKE button next to it. So when you’re browsing and you feel like that specific pair of jeans needs a click LIKE and you can pretty much tell your network on Facebook that you like those pants. Well, the moment I do that I’m opening up; I’m giving Levis’ all of that recognition to my entire fan base. Right, and so it’s a lot of exposure and things multiply that by a hundred people, a thousand people or however many people do that a day. It’s a lot.

SHAHAR: Yeah and you see most people they put the LIKE button on the page alone or on the homepage of the website that’s it. But just think, by allowing your products to come with the LIKE button, how much exposure you could give to your main products for example. People like to share. When we buy something, we like to share. Why not allow that? So, that was very simple and… very smart at the same time.

NASHLAH: Yeah, very simple. And just like you said, instead of just putting one LIKE button on that page, you can pay to put one per product. So they get tons more of recognition that way.

SHAHAR: I think that’s all?

NASHLAH: That’s all we have for today.

SHAHAR: Yeah. And what’s important for you here is to see how your company could benefit with Facebook and after the changes, especially these that can be very beneficial. They agree with me. And look for ways on your website and on Facebook where you could put your products and services in front of more people or to other people’s fan pages. Because after all you wouldn’t be able to tap into the network of whoever is behind Nashlah: here, unless she shares stuff about your company on Facebook. See you next time!

NASHLAH: See you next time!

Positioning a Small Business; BuzzBooster TV #26

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Fri, 18 Feb 2011 21:34:05 +0000

How to position a small business in order to become a market superstar and give you a case study on how to use social media and a tool to help you outsource. Social media marketing and internet marketing are crucial parts of a good marketing strategy. See how to apply it to your business

Having trouble viewing this video? Try the Quicktime version.

Here’s what we said…

Shahar: Hi I’m Shahar.

Nashlah: And I’m Nash and we’re with Buzz Booster.TV.

Shahar: And we’re in Logan. We are one hour away from a speaking engagement. We decided to stop and talk to you a little bit.

Nashlah: yes. It was so beautiful around. This would be perfect for a show.

Shahar: I love it here.

Nashlah: yes me too.

Shahar: you know. What we want to talk to you about today is about something that we see happening over and over, that people keep marketing their business. They try to use different tools offline and online. But they don’t see results. And then they get, they are kind of lost. They don’t know what they are doing wrong.

Nashlah: Yeah and then they get discouraged and they just say it doesn’t work and they just give up.

Shahar: Yeah but you know most of the time the problem is not the tool that you are using. There are three things that you have to think about before you even start using these tools. You need to think if you have them and if they are strong enough. We call this the PAT model, P-A-T model. Well, the first thing is positioning. Do you have a strong positioning? Meaning that do you really know what business you are in? Who you’re talking to? And how you stand out in the market? Because if you don’t it gets really hard for people to pay attention which is the second thing. Are you getting attention from your market? You know the funny thing with social media is that you get a lot of visibility. And people mistake that with getting attention. The fact that you are visible in the market place doesn’t mean that people are paying attention. Especially now with so much noise and completion out there. You have to make sure that you get attention from your market and there are really seven steps that you need to think about. And I’m going to tell them really, really fast. First you have to have a resistible promise, you need to unveil your course stories so there is connection and engagement with the market, you need to find your unique voice, your way of saying things. Then you need to create mystique, mystery in your business so people really get hooked to you. Be a presence and that’s when social media comes in place and create rituals and increase the level of trust. Simple things that you can do to get a lot of attention from the market. And the last one?

Nashlah: And the last one is T traction.

Shahar: You need to get traction in the market meaning that people are not only interacting with you, they are buying from you over and over again and referring you to other people. Without these three things really nothing happens.

Nashlah: Right. So remember positioning, attention, and traction.

Shahar: yes and go get those in place and then decide what kind of tools you are going to use.

Nashlah: Absolutely.

Shahar: OK. We had a case study to show today. Right?

Nashlah: Yes, we do. It’s a chef in Hawaii.

Shahar: Good, and what did he do?

Nashlah: Well, he you know he combined, basically they found themselves, they found the restaurant in rut and it, because of the economy wasn’t that good and he said well what can I do to bring in more people? So he started using Twitter and Flikr and he would take pictures of his desserts he’d make these pastries.

Shahar: A pastry chef.

Nashlah: yeah.

Shahar: Not even the owner of the restaurant.

Nashlah: No, he was just a guy who worked there. He would take pictures of the desserts that he would make and he would post them on Twitter and he would say “Hey the dessert of the day is macadamia nuts and duhdeduh” and he would do the description and he would post it. So he would do the same thing with the different desserts. On and on and on. Well, he started getting a lot of buzz and then a lot of people started coming over to his restaurant as a result of that.

Shahar: So the restaurant went from being almost empty to having lines on its door. And it happened in a manner of two or three months only.

Nashlah: Yeah.

Shahar: Just by combining two simple tools. Flikr to post the pictures and Twitter to talk about the desserts.

Nashlah: He would talk about it and of course with a call to action by inviting people to come over.

Shahar Yeah, it’s a simple thing that anybody can do. Why don’t you try something like that?

Nashlah: Yes.

Shahar: And what about our tool today?

Nashlah: Well, so social media can be a little overwhelming especially because well number one like you said in the beginning people don’t really know if its working, they don’t know where to start really because they don’t have the positioning in place and all of that. But, here’s the thing, it’s good to outsource, its good to get the tools and outsource. And one tool and one place that we’ve found that works great for outsourcing is a website called FIVERR. F-I-V-E-R-R dot com. And basically it’s a website with the things people do for five dollars. That’s the amount that you can pay only. Five bucks. And you go there and you find people to do different things. Now some of the things are very silly but other things are actually quite useful. Like for instance we’ve had several of our clients using this and one guy just used FIVERR to get his business cards made. Someone else used FIVERR to get some research done on different case studies for their business.

Shahar: And update a webpage.

Nashlah: And update a new webpage.

Shahar: And posting the pictures on Flikr.

Nashlah: Fixing a problem on your blog. And things like that.

Shahar: Posting feeds for you. If you don’t want to do that yourself.

Nashlah: Exactly, so FIVERR dot com, check it out. The things people do for five dollars.

Shahar: So you know you have all of the tools today. You know that you need a strong positioning, attention from the market and traction from the market in order to really start selling. You also saw a case study using Twitter and Flikr and then we told you how to outsource. What could be better?

Nashlah: That’s right.

Shahar: Yeah, I think we’ll see you next week because I am freezing.

Nashlah: So am I!

Shahar: It’s so cold you have no clue. OK, see you next time.

Nashlah: See you next time.

Tips on Gmail, BloggerLinkUp, Business Advice; BuzzBooster TV #25

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 10 Feb 2011 21:31:13 +0000

This week Shahar and Nashlah talk this week about trends with consumers, a cool service for bloggers and a cool tip for Gmail users. Get our report on how to have an irresistible business at http://www.buzzbooster.com

Having trouble viewing this video? Try the Quicktime version.

Quora, Format Factory & Masterminds; BuzzBooster TV #24

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Thu, 27 Jan 2011 21:27:17 +0000

Shahar and Nashlah talk about their experience with mastermind groups, Quora and a cool tool for online videos. Please leave your comments.

Having trouble viewing this video? Try the Quicktime version.

Membership Websites, Continuity Programs & YouTube Keyword Tool; BuzzBooster TV #23

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Wed, 12 Jan 2011 21:17:19 +0000

Shahar and Nashlah this week discuss different models of continuity programs and membership sites and discuss the YouTube Keyword Selector tool.

Having trouble viewing this video? Try the Quicktime version.

The Transcript! Here’s what we said…

Setting Goals For The New Year; BuzzBooster TV #22

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Mon, 27 Dec 2010 21:14:06 +0000

Shahar and Nashlah talk about setting goals for the new year and how to create a marketing map.

Having trouble viewing this video? Try the Quicktime version.

The Transcript! Here’s what we said…

Shahar: Hi, I’m Shahar.

Nashlah: And I’m Nash. And this is BuzzBooster.tv.

Shahar: Yeah. You know, another year.

Nashlah: Another year.

Shahar: Yeah, a new year full of expectations.

Nashlah: Money.

Shahar: Money coming, yes. Well, you know, are you planning how your new year’s going to be?

Nashlah: Well, yeah. Yes, I am.

Shahar: Yeah? Have you set up a bunch of goals?

Nashlah: No.

Shahar: No? Not yet?

Nashlah: I do not set goals.

Shahar: Oh my goodness. Did you last year?

Nashlah: I did.

Shahar: Yeah? And tell me one thing; how many of those goals did you fulfill?

Nashlah: I don’t even… I don’t even remember my goals. Let’s just say that…

Shahar: You know, I know that I might have fulfilled 30 percent of the goals I sat last year.

Nashlah: She’s good.

Shahar: Yeah, (I did kind of). Well, now tell me one thing; have you made some promises last year?

Nashlah: Yes.

Shahar: Yes? Have you fulfilled them?

Nashlah: I think pretty much all of them.

Shahar: Pretty much all of them, right?

Nashlah: Mm-hmm.

Shahar: I also made some promises last year and I did fulfill most of them.

Nashlah: Hmm.

Shahar: You know, and that’s really our point today in this blog…

Nashlah: Yes.

Shahar: … because this is the time we plan for next year and we make goals, right?

Nashlah: Yes.

Shahar: But understand one thing…

Nashlah: Tell me.

Shahar: … people know that they cannot fulfill goals.

Nashlah: Right.

Shahar: Actually, they do expect not to fulfill some of those goals and that sets the mindset for everything else…

Nashlah: Mm-hmm.

Shahar: … while if you set promises you will fulfill them.

Nashlah: Yes.

Shahar: Okay? Think about that because we know that we can set goals and if we don’t achieve them we can just say, “Oh, that’s okay” and pat yourself on the back, start another one while you’re there, and let’s try to reach that, but that sets the mindset to not fulfilling them in the first place. It’s okay not to fulfill them in the first place.

Nashlah: Yes.

Shahar: Now, if you do your marketing plan and you set promises that you’re going to fulfill during the year, guess what, everything will happen in a different way. It changes a lot. Right?

Nashlah: Yes. It does.

Shahar: Yeah.

Nashlah: Yeah. Well, it’s that when you make a promise to someone you’re holding yourself accountable somehow…

Shahar: Mm-hmm.

Nashlah: … because it has to do with trust and the ability to fulfill things that you say you are going to do and so creating these promises to yourself and to your business and even if you have, this is the part where you can actually vocalize that promise.

Shahar: Mm-hmm.

Nashlah: It becomes – changes are, you’re likely to complete those, accomplish those as opposed to just a goal that you’re going to set. Oh, a New Year, a new goal, blah, blah, blah, same old thing. Yes?

Shahar: Yes. So our suggestion to you for 2011 is that right now when you’re making your plans, your marketing plan for next year, set promises, promises that you will achieve during the year…

Nashlah: Yes.

Shahar: And you will know that then things are going to become a lot easier.

Nashlah: Absolutely.

Shahar: Yeah. So other than that, keep focused. Don’t go around too many roads at the same time.

Nashlah: No.

Shahar: Yeah, and do have a marketing plan. This is crucial in an economy like today.

Nashlah: In fact, marketing plan, Shahar, what exactly do you mean? Is there one of those traditional themes?

Shahar: No.

Nashlah: No. So tell us…

Shahar: You know, really, let me tell you the way we do, alright?

Nashlah: Yeah.

Shahar: We have meetings. We usually have two or three meetings by the end of the year and we use a mind map. A mind map is a very non-structured structured way of doing because you can see, visually see everything with bubbles and colors and things like that and when necessary, then we go to the tasks…

Nashlah: So like, what do you put on the map?

Shahar: Well, all marketing knows that I have for this year so far, for example, changes in performance of the business if necessary, if we are going to have more coaching programs or not…

Nashlah: So basically, the structure of your business. Like, another way to look at it is like how the different ways that we make money in our business…

Shahar: Uh-huh.

Nashlah: … we outline on there…

Shahar: And how we promote that.

Nashlah: And then how – how we’re going to achieve that.

Shahar: Exactly. Yes. So the marketing plan will focus a lot on the ways we are getting visibility, leads, and how we get the work out there…

Nashlah: Yes.

Shahar: And in our case, we use a lot of social media to that, but we also use direct mail, for example, so we do…

Nashlah: Correct. A variety of things and that’s exactly the purpose of the map to see what are other things that are going to be in place for that particular process and we’ve been doing this for maybe the last four years.

Shahar: Uh-huh.

Nashlah: We do it at the end of every year for the upcoming year and it’s awesome because it gives us a guide for that year that’s coming, so…

Shahar: And we’ve set that mind map in phases, then we put it on the wall and then of course we got to the calendar when we set dates and deadlines for everything and the actually project manager where we then put in tasks, so you see that the tools and what to do comes last because you need to see the big picture first.

Nashlah: Oh yeah. That’s a really good point. And in the beginning, sometimes it’s hard so you start focusing on the tasks like what do I need to get done, get done, get done, then it gets overwhelming, too many things and nothing gets done. So look at the big picture first and then take a look and say, “Okay, now in order to make this happen, these are the things that need to be in place. These are the tasks.” And then you outsource it, you delegate it however way that you often work…

Shahar: Yeah and…

Nashlah: … and look at the big picture first and set the deadlines. Exactly.

Shahar: Okay, so we hope you have an awesome New Year.

Nashlah: Well, yes. There’s no reason why not.

Shahar: Yeah. Don’t forget, set the promises you want to fulfill.

Nashlah: Promises.

Shahar: And make your marketing plan.

Nashlah: Marketing plan.

Shahar: And see you next time.

Nashlah: See you next time.

Website Basics And YouTube Changes; BuzzBooster TV #21

buzz@buzzbooster.com (Shahar and Nash Boyayan) — Sun, 12 Dec 2010 21:11:02 +0000

http://www.buzzbooster.tv This week Shahar and Nashlah go back to basics and tell you the 3 must have things on a website and then some news on YouTube

Having trouble viewing this video? Try the Quicktime Version.

The Transcript! Here’s what we said…

Shahar: Hi, I’m Shahar.

Nashlah: And I’m Nash.

Shahar: And this is BuzzBooster.tv. Okay, so you know, I was thinking. Today, there’s so many cool tools that…

Nashlah: Yes, a lot.

Shahar: … for business owners to use…

Nashlah: Yeah.

Shahar: … to market their business with either very little money or free and it’s just – it didn’t happen before. Right?

Nashlah: Right. There’s a plethora of tools right there available for you to use and promote your business.

Shahar: That didn’t exist before and before, maybe five years ago, it was totally different, the situation, than today.

Nashlah: Yes.

Shahar: But unfortunately, two things happened.

Nashlah: Let’s see. No focus.

Shahar: Well yeah. They don’t have focus. They don’t have a strategy.

Nashlah: No strategy.

Shahar: Okay. You know, I think the main thing is 1) they really don’t take advantage of the things that are available to them…

Nashlah: That’s true.

Shahar: … sometimes because they feel they don’t know technology or it’s too difficult, whatever is the excuse…

Nashlah: Some excuse.

Shahar: … because that’s what it is, an excuse, and they just don’t use them.

Nashlah: Right.

Shahar: And they – they – you know, they have to work really hard to make the money come in the business. But the second thing is they don’t take care of the basic stuff first.

Nashlah: Like what?

Shahar: Like a website for example. You know, many changes are happening today…

Nashlah: Many.

Shahar: … and things are decentralizing from the website…

Nashlah: Yes.

Shahar: … which is okay, but…

Nashlah: It’s okay, but hey, even that, Shahar, and it’s also a novel concept, I mean, to some people to understand and it’s not that it’s decentralized and it’s not only about the website.

Shahar: Yeah, so for – for once, you have to think, okay, it’s not that important of the amount of people that are coming to my website because depending on what you’re doing, if you’re doing (unintelligible), using social media, they might not even come to the website, but they might get the (unintelligible), for example…

Nashlah: Right.

Shahar: … but that’s not a crucial measurement…

Nashlah: No.

Shahar: … for you because it’s not only about the people that come to the website…

Nashlah: But…

Shahar: … but you need to have a strategy in place that if you’re using social media or if you’re using (unintelligible), things like that, you need to have a place where you have control over the environment in order to have leads or sales come in because, for example, it doesn’t matter how cool your campaign might be on YouTube or on Facebook, you have no control over that environment. For example, Facebook changes…

Nashlah: All the time.

Shahar: all the time.

Nashlah: And that’s exactly it. Because, see, and that’s one thing that we often talk about and people sometimes are a little hesitant or take a little while to understand, but here’s the thing; you put all this effort into, for instance, gathering tons of fans on Facebook and you – you create the page and it’s beautiful. You even pay someone to design it and you spend all this time and money to get just perfect. Well tomorrow, Facebook turns around and they say, “Hey, we have a new rule and we decided that you can’t do this and you can’t do that and you can’t promote your business” or whatever it is, they turn off the plug and that’s it. All of those people who you were nurturing in that environmental are now gone for some reason or the other. So, like you said, we need to have systems in place, a website, something that you can catch those people, tune in your site, and where you have total control over.

Shahar: Exactly. Or else you might be leaving a lot of money on the table.

Nashlah: Yeah.

Shahar: Let’s not forget that this last cyber Monday was record in amount of sales.

Nashlah: Yes.

Shahar: Now, are you ready to make your sales online? It can be services. They don’t have only to be products.

Nashlah: Yeah.

Shahar: So one of the crucial things, like you said, you bring them in and capture their information, is to be sure you have on your website a way to capture at least name and emails…

Nashlah: Yes.

Shahar: … for people that visit. Think with me something like…

Nashlah: Oh yeah.

Shahar: Let’s suppose your website has 100 different people a day.

Nashlah: Okay.

Shahar: Okay. And they can see your services and you will have the Contact Us page. They can go there.

Nashlah: Oh, Contact Us page.

Shahar: Yeah. Well, nothing else. So if today you didn’t make a sale, you would not have a way…

Nashlah: Another way.

Shahar: Yeah, (unintelligible), but you will not have a way to get in touch with these people again because…

Nashlah: You don’t even know who they are.

Shahar: you don’t have their information.

Nashlah: Right.

Shahar: So a simple thing is offering them something valuable for free, what some people call an (anticle) bribe. It could be a report about your industry. It can be a white paper that you wrote some time ago.

Nashlah: Something you give them in exchange for their name and email.

Shahar: Yes. And when they give you the name and email that goes to a database in a sequence of messages that they are already there. You just put them once, and they get on a consistent basis in a certain amount of days, every seven days, every ten days. This is called and auto responder series. Well, this is simple to set up. It’s very inexpensive. Most companies charge around $19 a month, but it’s crucial to a business…

Nashlah: Yes.

Shahar: … because, okay, you might be making such a percentage of sales on your website, but you’re losing contact with everybody else because you didn’t have a way to capture their information…

Nashlah: Yes.

Shahar: … therefore, you have no way to contact them and this is sad.

Nashlah: It’s very sad and that’s one of the things where most businesses fail the most is with the follow up. But here’s the thing, I don’t understand why they wouldn’t even do this because it’s not like you’re having to work. You set up the messages once, maybe ten messages, but that’s enough for like three months and all the person does is they put in their name and email and it’s automatic. You don’t even have to do a thing. You don’t have to lift a finger.

Shahar: It’s very easy.

Nashlah: Very easy and that’s how you capture that person. You have contact information. You’re in front of them on a daily basis or a weekly basis and now you can sell them.

Shahar: There’s one more thing.

Nashlah: Tell me.

Shahar: On your website, you need to tell your prospects and customers what to do. We’ve had to think that the website is just to show who the company is and talk about you and we rarely think about, “Okay, what do I want them to do” and let’s tell them what to do.

Nashlah: Yes.

Shahar: We’re talking with people that are busy…

Nashlah: Yeah, that’s right.

Shahar: … they’re very overwhelmed and just bombarded with information.

Nashlah: Yeah.

Shahar: So if you’re just assuming they will know what to do, you’re again leaving money on the table.

Nashlah: And you know, I’m going to take that a step further and tell you it’s not just on your website. I think it’s in business in general when you’re selling any – whatever it is – that you have to tell them what to do.

Shahar: What to do.

Nashlah: You can’t control them…

Shahar: It’s okay to do that on a website for example. Give me one example. (Unintelligible) the one, two, three button.

Nashlah: Oh yeah. Well, yeah. That’s one thing, like on your site. So they get there, instead of saying, “Hey, our company is so wonderful. We’re so great, this and that, blah, blah, blah,” you can say, “Listen, to get started it’s easy as one, two, three, bam, bam, bam.” Tell them what to do, where to go…

Shahar: That’s right, number one, number two, number three. This is what you want them to do. So you might want them to check your products. You might want them to check your blog. You might want to check your web show for example or read the articles or whatever is the process there. So you should tell them it’s easy to get started with you and this is how you do it.

Nashlah: Mm-hmm.

Shahar: Now one very important thing today with websites, it doesn’t matter if you are a one person company or a 5,000 people company…

Nashlah: No.

Shahar: … you should use a video on your homepage and introduce the company or yourself. Tell them what you do very briefly and then tell them what to do. And why is that? Well, first of all, because people like to watch videos a lot more than they like to read. That’s the number one. Number two, websites with videos tend to have people sitting about two minutes longer than those without videos and two minutes online is a lot of time and they attend to attract more buyers, so people tend to watch the videos and convert matter. You can increase the ratio of conversion by using a video on your home page, but above all, you’re giving a face and a personality to the business. We don’t want the company’s corporations with no faces, no people behind it. Right? We are already with less human contact than we should have, so by seeing you, seeing your personality, they will either like you or hate you but they will take a stand and the ones that like you are more likely to convert.

Nashlah: Yeah, because in the end, it comes down to this, we’re doing business with people so if we like you we’ll do business with you. If we don’t, we won’t…

Shahar: Yeah.

Nashlah: … and so it’s that simple and when you have a video, when you’re able to connect with the person on a much deeper level than if they were just reading text and therefore they’re able to make a decision of whether I like you or not and of whether I trust you or not much quicker and much, much faster than they would otherwise.

Shahar: Exactly, anything else about websites? There’s like a gazillion things, right.

Nashlah: A gazillion things. But also, make it easier for them to get in touch with you like a lot of times…

Shahar: Yeah.

Nashlah: That’s the other thing. A lot of times they make it very complicated for someone to just get in touch with you and the fact that you have the Contact page, I mean, yeah that’s nice, but it might not be – you might…

Shahar: You will…

Nashlah: You will…

Shahar: Not get the leads anyway…

Nashlah: If you made it simpler…

Shahar: Yeah.

Nashlah: … and put it more often.

Shahar: Because it’s a percentage thing. And so remember, have a lead capture system inside your website…

Nashlah: Yes.

Shahar: … so you can do follow up with them on an automated way and hopefully it will find you.

Nashlah: Yes.

Shahar: Second, have a video on your website because you want to make it more personal and you want to show them who they are. Third… thirdly, I don’t remember, but let me tell you one thing… if you can, very specific topic on your website. If you do several things, you might want to consider having several websites. You cannot talk to different audiences inside the same environment.

Nashlah: Explain. Okay.

Shahar: Well, let’s say I talk to engineers…

Nashlah: Uh-huh.

Shahar: … and I also talk to contractors.

Nashlah: Okay.

Shahar: Well, they are very different audiences with a very different conversation and really different needs.

Nashlah: Different problems. Yeah.

Shahar: Different problems. So to try to talk to both on one environment, it could be disastrous for you because you wouldn’t… it wouldn’t rank well in the search engines either, right, because the search engines wouldn’t know where to put you. So if I have a different conversation with a different segment of people, I should have a separate environment to talk to them. Okay? So focus – focus, especially if you do several things to several different audiences.

Nashlah: Mm-hmm.

Shahar: On a website, it’s really important. And that will help you rank well, which is a topic for another time…

Nashlah: Yeah.

Shahar: … but would help you rank well on the search engines. After all, people are looking for solutions to a problem in the search engines and you need to be found there…

Nashlah: Yes.

Shahar: … hopefully in the very first pages.

Nashlah: In your site, your company needs to address those problems.

Shahar: Exactly. Okay…

Nashlah: Alright.

Shahar: Okay, I want to talk about YouTube.

Nashlah: Oh, you do? Okay. Good.

Shahar: Very fast.

Nashlah: Okay, good.

Shahar: But YouTube this week – (not a lot of you can’t go, count the time). They allow you to upload more than 15 minutes of video.

Nashlah: That’s awesome.

Shahar: That is really good for all of us.

Nashlah: Yes.

Shahar: Now, they will tell you if you are good to go with more than 15 minutes or not and the way they are doing that is checking your account and checking if you didn’t have copyright issues in the past…

Nashlah: Okay.

Shahar: … because that’s the trigger for that.

Nashlah: It needs to be approved.

Shahar: Yes. So you have to check how long they allow you to do, but this is awesome because, I mean, in many cases if you do webinars, (unintelligible) that you can get, some pictures, you can turn those into videos and put there. And for those of us who have web shows, it allows us also to do longer shows.

Nashlah: Yeah, that’s really awesome.

Shahar: But remember, it’s not because it’s longer that you need to use because you need to understand the fact that you can explain more and more and more about the topic doesn’t make it more interesting and people will just, you know, press stop and go check another video. You will see online that still after five minutes, most videos, they will (stretch) them and people will go and watch something else, so you need to be, of course, very relevant and interesting to your audience. And good defense is your way in a special way that makes them stay with you so don’t go deeper and deeper on the subject than you already explained at the beginning.

Nashlah: Well, and you know, Shahar, this actually goes back to what we just said. Ultimately, you said people go to search engines to search for problems that they have and then your website needs to address the problems that they have. When you’re doing the video, it needs to speak to them. That’s why you really need to know who that audience is so that when you made the video, whether it’s a long video or not, it has to be interesting and it has to touch them to the core.

Shahar: Yes. And you don’t want to dump information into…

Nashlah: No.

Shahar: … people more than they already have.

Nashlah: They don’t need anything else.

Shahar: No. They need only the information they can apply and see results right away.

Nashlah: Mm-hmm.

Shahar: And that’s what you want to provide. Any longer than that is too much.

Nashlah: Yeah.

Shahar: Okay? And you had something about YouTube too.

Nashlah: Well yeah. YouTube has a feature called the YouTube Leanback.

Shahar: Mm-hmm.

Nashlah: And that’s pretty quite neat because when you have an account there with them, with YouTube, and you go; it’s youtube.com/leanback, you can select channels that you’d like to watch, so things that you like. So for instance, if I like fly fishing, which I don’t, I could target all the channels, all the shows, that’s on butterfly fishing…

Shahar: Mm-hmm.

Nashlah: … and then if I want to find out about marketing, I can do the same. I can put the BuzzBooster show on there. I can put other shows that I like about marketing.

Shahar: Mm-hmm.

Nashlah: And then, the…

Shahar: It was fly fishing?

Nashlah: Well, it’s fly fishing and marketing. I’m an (inaudible) fisher.

Shahar: Yeah, yeah.

Nashlah: Alright, so the cool thing is, if you have, say, some kind of device on your TV like and X-box or whatever it is, you can connect something that will bring the Internet to your TV.

Shahar: Over the top boxes?

Nashlah: Over the top boxes. Exactly like RopOO, Netflix, and all that. You can watch the YouTube Leanback stuff on your TV…

Shahar: Mm-hmm.

Nashlah: … which is really neat. So I like fishermen, I sit there, click, turn it on, and I watch all of the shows that are online on the YouTube Leanback. And what’s super, even more cool, is if you have an Android phone, which you should, then you can use it as a remote control to control your Leanback account.

Shahar: So I don’t even need three different remote controls?

Nashlah: You don’t need a mouse, your keyboard, or anything like that. You just sit in front of the TV on the couch, it’s your cell phone, and you can… there you go.

Shahar: There you go.

Nashlah: You can watch everything. You can watch all of the episodes from the BuzzBooster show.

Shahar: Yeah. What YouTube is really doing is allowing you to have your personal channel that you can stream on TV…

Nashlah: Yes.

Shahar: … and if you think about the over the top boxes like RopOO and Samsung and a lot of others and what’s happening is we are really transitioning for that mold of watching content. So again, see we said at the beginning that it is decentralizing from the website…

Nashlah: Yes.

Shahar: … and you can change decentralizing from the web…

Nashlah: From everything. Yes.

Shahar: … because it goes through over the top boxes. It goes through the cell phones. It goes through the Tablets.

Nashlah: Yeah.

Shahar: So don’t think about how people are going to consume your content.

Nashlah: No.

Shahar: Think about the content itself.

Nashlah: How can I make it available to them and when is it going to be…

Shahar: Available and interesting to them.

Nashlah: … and interesting. And yes, and I forgot what I was going to say, but oh, I was going to say, imagine the potential that that has to us as content providers as business owners.

Shahar: Well, just think, you could have your own TV show being screened on TV without spending a fraction of the price you would pay to be on (unintelligible) channel, for example.

Nashlah: Yeah. Very little money.

Shahar: Very (unintelligible) expenses even though…

Nashlah: Yeah, it’s pretty expensive…

Shahar: It’s available to you right now.

Nashlah: At your fingertips.

Shahar: At your fingertips, yeah. All you need to do really is learn a little bit more about it and start applying that. Forget the things that are not working for you. If you have things in your market that are not working, it’s time to stop using them…

Nashlah: That’s right.

Shahar: … and try something new and again, anytime you have social media, there are really great ways for you to get attention from your market. You need to get a attention in order to convert that into sales and that should be your priority when thinking and strategizing about your new year and what you’re going to do in marketing. So think again, how you can really get attention from your market so they pay attention to you because that’s a very difficult thing today.

Nashlah: Yeah.

Shahar: And then you convert them into needs and into sales, and today we told you how to do that with your website, very simple steps that can change a lot.

Nashlah: Yes.

Shahar: The amount of conversion.

Nashlah: Huge difference.

Shahar: Huge difference, and get attention from your market. We’ve told you about the new features on YouTube, which you can also use to do that. And, when you talked about Leanback, the personal YouTube channel now available to people, well, she’s telling you about a million dollar idea right there because you can be on people’s TV.

Nashlah: Right.

Shahar: You know, people might have a problem with technology. They might not know how to use YouTube or to know Facebook. The might not know how to use Twitter, but everybody knows how to play with a remote control.

Nashlah: Yes, right.

Shahar: And people are lazy. They like to sit on their couch and watch stuff, so why not be there when they are relaxed and paying attention to you.

Nashlah: I like to sit on my couch, too.

Shahar: Yeah, me too. So this is a (crate).

Nashlah: Yeah, this is it I guess.

Shahar: Okay, that’s all for today. Don’t forget, you can always check our members group at buzzinnercircle.com where we have a special coaching forum for you.

Nashlah: Right.

Shahar: And I would love to have a chance to work with you.

Nashlah: Well hey, listen, we just talked about several different things, really just a different approach. If you’re doing something that’s not working, it’s time to reconsider what you’re doing and perhaps devise another strategy for your marketing, so I invite you to check out what she just said. Come see us for the New Year. Let’s start fresh.

Shahar: Yeah, let’s change that. Okay, let me push my button here.

Nashlah: Oh good, you know how to push a button.

Shahar: Yeah.

Nashlah: That the wrong button.

Shahar: Okay, so this one. We’ll see you next week.

Nashlah: See ya!