Matias Wigozki
2018-06-12T04:33:50+00:00
What HuffPost’s Digital Publishing Pivot Means for Marketers, Contributors, and Consumers
Did you notice? When Huffington Post retired their unpaid contributor program last month, their announcement's headline began with the word...
Matias Wigozki
2018-04-25T20:04:24+00:00
Does the Mommy Blogger Stereotype Hurt Freelance Writers?
"Aww, cute. You're a mommy blogger." That's what a friend said when I told her I was leaving traditional employment to start working for...
Matias Wigozki
2018-04-25T20:01:04+00:00
The Rise of Malicious Ads: How They Hurt Brands and What Marketers Can Do
You might not know much about the billion-dollar industry behind the rise of malicious ads, but you probably know what it's like to encounter...
Matias Wigozki
2018-04-25T19:27:47+00:00
Conditioned Social Media Engagement: Breaking Users Out of the Infinite Scroll
During certain parts of my day, "social media" feels like bit of a misnomer. Sure, during big holidays or after a family event you might find me...
Matias Wigozki
2018-04-25T19:30:20+00:00
The Psychology of Innovation Reveals We Can All Be Inspired Geniuses With a Little Practice
Innovation is one of the biggest buzzwords in marketing hives across the country. We all know innovation is important, and we're not shy about...
Matias Wigozki
2018-05-22T06:11:54+00:00
The Emotional and Visual Power of Dance in Brand Storytelling
There are a million ways to re-envision brand storytelling, as YouTube, Snapchat, Facebook Live, Instagram stories, and gifs drive our...
Matias Wigozki
2018-05-22T06:23:56+00:00
Why Content Curation Is Lazy at Best and Unethical at Worst
Before we talk about content curation, let me tell you a story about the time I almost got carjacked. It was several years ago, but I still...
Matias Wigozki
2018-05-22T06:24:27+00:00
Storytelling in Marketing: The Essential Elements of Style for Content Marketing Leaders
What is the difference between saying and speaking? They are two words that mean essentially the same thing, but that in context carry different...