Asking how to increase traffic with search engine optimization is basically the same as asking how to increase traffic. They’re really the same. Of course there are other ways to increase your traffic, such as targeted ad buys, but search engine optimization is core to a successful website. In short, without effective optimization, you cannot expect to compete with other websites in your industry.

How To Make Money Online With Affiliate Marketing

A major way that people are building incredible wealth online today is through affiliate marketing. The concept behind affiliate marketing is simple. You post a link to a merchant on your site. Someone comes to your site and sees the link. They click on the link and land on the merchant’s product or service.

The merchant pays you for getting the customer to them. Although the amount paid for one hit or sale may not be great, when you consider the millions of people who use the Internet every day, it’s easy to see how this process can add up to big bucks fast.

Beginners Guide To Making Money Online Through Affiliate Marketing:

Designing A Website

To get affiliates, you need a website. Where are you going to get a website? You’re going to have to build one.

There are programs and instructional guides that will show you how to design your website, or you can get a professional to help. You’ll also need a web host to give you a place to park your new website. Once you have the design and the host for your website, you’re ready to get started.

Building Out A Website

• Content

Content that makes your site “sticky” (people come there and stay there) is informative, interesting and readable. Pages that simply bludgeon the reader with keywords will be clicked away from fast. Pages with long, cumbersome blocks of text will not inspire visitors to continue reading. You want good information in digestible chunks that will make visitors want to return to your site.

You’re going to need to fill your website with content. Content is the matter on your website that gets people to come to the website and stay there. The way content gets people to your website is through search engine optimization, or SEO. Internet visitors tend to find websites through search engines like Google or Yahoo!

• Keywords

You will need relevant keywords to get your website to show up on one of the first pages of one of these search engines. Keywords are specific words that web searchers put into search engines in order to navigate their searches. If those keywords register with your site, that site is more likely to show up in the search.

• Link Building

Keywords aren’t the only thing that gets a search engine’s interest. Search engines also analyze links. Search engines also measure the relevance of your website based on how many other sites link to your pages. As a newcomer to affiliate marketing, you’ll want to build links primarily through engaging, relevant content. You can also build links by submitting articles containing your link to other websites and by posting to forums and bulletin boards with a link to your site.

Adding The Right Affiliates To Your Website

Once you have a great website that’s starting to generate traffic, you’re going to want to add some affiliate programs. That’s the way this site will generate income for you. Your first step will be choosing which affiliate programs.

Some sites, like mortgage and poker affiliate programs, can offer big money for each client because they are so lucrative. However, you will be competing with many other affiliate sites for their business. Others may pay less but you may be dealing with less competition. You’ll have to decide which affiliate programs will work best for you based on the type of content you will be featuring and the kind of traffic you expect to get.

Enhancing Your Affiliate Marketing Website

You should always be thinking of ways to improve the traffic your site gets. There are online programs that will analyze your site traffic and let you know where your traffic is coming from and why. It will let you know which keywords are getting the most hits so that you can tailor your content accordingly.

Remember, that while you can make a lot of affiliate dollars, there is also a lot of competition out there. Everyone wants traffic coming to their site rather than someone else’s, so you must constantly be looking for ways to make your website stand out from the pack.

Moving Forward With Your Affiliate Marketing Website

Don’t worry if you’re not ready to retire from your affiliate revenue after the first week your site is up and running. Building a profitable website is a long process that requires dedication and effort. It may take a while for web surfers to find your site, and it may take longer for the right visitors to come to your site and stick to it.

If you stay with it and keep adjusting your website until you hit the right formula for success, the money should eventually start rolling. When it does, use what you’ve learned to continue to build your affiliate marketing plan with more and better content, stickier pages and new links. You may even decide to take on some assistance. Once you have the money, hiring professionals to redesign and write quality content for your site can give your profits an instant boost.

Taking The Right Approach To Affiliate Marketing

Thinking of affiliate marketing as a get rich quick scheme is not a winning approach, although some people have quickly become rich. If you handle affiliate marketing seriously, you may reap rewards accordingly. If you recognize affiliate marketing as a business and approach it with the same hard work and dedication as any new business, you have a great chance to build terrific wealth.

1. Announce new products or Services to your customers.

One of the best things about a blog is the announcing of new products which will be available for purchase, or bring attention to new services that you will be providing. This can be good especially if you do not plan to update your website as frequently, and want to make a simple blog post about it to inform current and potential customers.

2. Mention upcoming sales or special events.

What better way than to announce on your blog that you will be having an upcoming sale. If the content of your blog is good quality articles, then adding in a special sale that your E-Commerce site will be having in the near future can be a nice touch. This can lead to people coming back to your website more often to check on deals you may be offering. The more you get someone to come back to a site, the the greater potential for a sale increases.

3. Get on a more personal level.

Your blog gives you a great opportunity to build relationships with customers on a more personal level. It helps to give you more credibility and shows customers what you are about. This is especially important when it comes to repeat customers, and those who really do want to know who you are.

4. Help guide public image.

The fact that people have an image defined of who you are from looking at your website, or from what others say is Big. A blog will allow you to not only clear up possible misconceptions, but guide persons view of what your company is all about. This helps you in the branding of your business and making a name for it.

5. Create more quality content to drive traffic where you want.

This is a key factor with a blog and is good because it allows you to put more emphasis on different areas of your website. Internal linking to specific pages of your website will help with Search engine placement as well as targeting areas of your website you want more traffic to get too. The more articles you write, the more content you have which is relevant in search engines. This means more organic traffic for you, which in turn leads to sales.

As you can see, a business blog can be very essential and add to the overall value of your website. A blog is very easy to set up as well. As I mentioned previously, Wordpress is the tool by choice for most bloggers today, as it has more functionality and ease of use. If you have a HostGator Account it is very quick to set this up in the Fantastico option of Cpanel. With this function you can be up and running your Wordpress blog in no time, so make good use of it.

1. Make easy money online naming domains. The original idea comes from Dane Carson’s blog. While you can earn money as a contributor for services such as PickyDomains.Com, here is a better idea. Go to Google or any other search engine, find sucky domain names and contact their owners directly, offering them your services. The key to success is to make it 100% risk free. Inform your prospective clients that you’ll accept money only if they like your domain name. If you come up with one approved domain name a day and charge what PickyDomain charges, you can make $1500 a month. Another twist – come up with cool domain names, like SiteToRemember.Com or ItsMe.Com, register them yourself and sell them on the aftermarket.

2. eBay arbitrage. A lot of people like buying stuff on eBay, because it’s cheap. And some people never buy on eBay, because they are afraid of being ripped off. Here is your solution to making easy money on eBay. Go to Craigslist.Com and see what items people buy and sell most often. Look at prices. Then go to eBay and see, if you can get it cheaper. Once you find your niche, you can buy things on eBay (or better yet, act as a representative for an eBay powerseller) and sell them for a profit using local classifieds and Craigslist. You can do this online as well. Set up a proxy store, and when you get an order, simply buy the same item on eBay for less, substituting shipping address from your own to that of your buyer.

3. eBay copywriting. If you are good at copywriting, go to eBay and look for highticket items, like boats. Find auctions with totally sucky descriptions. Contact an owner and inform him or her that good description of his or her item is likely to increase the chances of that item being sold. Then offer your services for a 1% of the selling price. You can use free eBay software

4. Get Paid Writing Reviews. This idea comes from a blog called Business Ideas That Work. A site called SoftwareJudge.Com pays up to 50 dollars per good review. However, if you are good at reviewing software, you can do this on your own. Go to CNET or any other site that lists software. Find sites that don’t have any reviews or testimonials. Contact developers directly, offering them your review services. Good reviews and testimonials increases sales, so you shouldn’t have any difficulties convincing developers that they need your services. And you get free software and games too! Oh, and you don’t have to limit yourself to software alone.

5. Social Bookmark Whoring (oops, I meant to say PR). This is really easy money online. RedDit and Digg can bring a crapload of traffic. And traffic means money. If you have experience creating linkbate titles and getting to the top, why not offer your services? Say, you charge 10 dollars for submitting news to RedDit, Digg, StumbleUpon, Furl, NewsVine, Fark and all the other social bookmarting sites. The key is to work only with interesting stories, so you don’t become a spammer. 10 news a day and you are 100 dollars richer. You can probably work out a deal with online PR agencies, because they are totally clueless about this.

6. Writing Google AdWords Ads. Every time I see “Cake Icing. Used And New. eBay.Com” type ads or “Four best sites on killing your wife”, it makes me wonder. Aren’t there any GOOD AdWords ads copywriters? Look’s like a great job to me. The ads are only three lines long and if you charge 10 bucks per ad, you can make a lot of money. And the customers are easy to find, too. Just look at all these terrible ads that Google displays on their search engine and contextual network.

7. Wacky blogs. Steve Pavlina gets over 300 dollars a day from AdSense alone, writing on wacky topics, like polyphasic sleep, astral projection and psychic development. Or take David Icke, who claims that president Bush in an alien and a reptilian. Your blog doesn’t have to be true, it just has to be interesting.

8. Blog whoring. There are a number of services, like PayPerPost.Com, that pay for promotional blogposts. Once again, you can do the same thing, cutting the middleman out.

9. Unique Personal Ads. Write memorable personal ads for online daters. Most personal ads suck. “Hi, my name is Bambie, I’m a Vergo, I’m 19 and I love dogs.” Here is my favorite personal ad. If people pay for resume writing, they might pay for a great personal ad.

10. Poet For Hire. This is nothing new. Still, if you love writing poetry, why not make some money with your rhymes.

11. Don’t EVEN THINK about majoring in English, Medieval Literature, Journalism or GET A REAL JOB, IF YOU WERE DUMB ENOUGH TO DO SO. Just kidding. If you love writing, just write, and the money will follow.

source : .nichegeek.com

Ever since the inception of new concepts like e-commerce and online retailing the growth of the Internet and internet business opportunities have increased tremendously. The best feature about an online business is that anybody who is interested and passionate about it, and also learns the simple steps about how to turn that opportunity into money, can easily make a large amount of money online. There are all sorts of online business systems from which to choose.

There are several businesses for which you would require some specialized knowledge, but there are many other online opportunities for which you would require just some basic idea and a few simple skills. If you like the flexibility and challenges that come from working online, you can carve out your own piece of the ever-growing world of online money making opportunities. If you spend time on the Internet, you will no doubt run across a significant amount of these wonderful opportunities.

With online opportunities like Blogging, Google Adsense, Click Bank, article writing, paid to post forums or even creating web content, you should be able to write with reasonable effectiveness but you certainly do not have to be an expert writer. You only need to be able to write something that would be understandable to a sixth grader. Sound simple? It is!

A huge investment is not always required to take advantage of online business opportunities. Reputable opportunities are listed in a number of online publications that post reviews and ratings for home based businesses, and are a good place to get reliable information to get you started. More people now work from home than ever before thanks to the huge number of businesses available and the World Wide Web.

Would you like to leave the hustle and bustle of corporate America and take advantage of the many online business opportunities? Do you have initiative and persistence? If so, then the world is your oyster! With a little research, you can easily find the right home based business for yourself and begin earning money online by tomorrow.

by: Dallas Cove

PayPal

Many people are hesitant to provide credit card information over the Internet. PayPal provides a secure server (SSL) so your transaction is safe, but moreover, when you make a purchase through a PayPal merchant, you have additional security because only PayPal, not the merchant, is provided with your credit card information. This helps to reduce the incidence of credit card fraud due to unscrupulous merchants. The Web Marketing Consultant Company wants your online shopping here to be safe and give you the peace of mind, knowing that your purchases here are entirely.

When you proceed with making your online purchase, you will be transferred to the PayPal site where your transaction will be processed. You don’t need a PayPal account to purchase, but it helps. If you do not have one, relax. It takes only a few seconds, it’s free and best of all it’s the safest and most secure service in the world.

So if you do not already have a PayPal account you will need to register - there is no cost to you. If you are already a PayPal member just enter your Email Address and Password. After you have registered once, you are able to make purchases from any PayPal merchant you may wish to do business with in the future. You do not need to register each time.

Additional Features of PayPal

1. Buyer Protection Guarantee
Purchases made through the PayPal service are protected against fraud when you purchase goods from a Verified Seller and do not receive the promised goods. You are entitled to a refund if you do not receive the goods from a Verified Seller. Buyers are protected up to a total of $5000 per year for fraudulent transactions.

2. Free Automatic Account Insurance
SafeWeb Insurance automatically protects your PayPal account against unauthorized withdrawals for up to $100,000. This is your assurance that your money is safe and secure. And best of all, the insurance is free with your PayPal account.

3. PayPal Transactions Are Safe & Secure
Shop on-line without exposing your financial information.

If you don’t have a PayPal account, now is the time to get one. PayPal is the Internet’s number one, most secure method of transferring funds over the World Wide Web.

Register PayPal Here Free !!

Did you know that the #1 reason why 95% of network marketers fail is because they lack duplication and mentoring?

Lack of duplication is like a DISEASE in our industry and something needs to be done!

Introducing… Swom!

It stands for ‘Super World of Marketing’ and it’s set to ROCK the industry!

This system will work for you 24/7 for ANY & ALL of your opportunities!

It also generates prospects and leads for you like there’s no tomorrow.

Get your pre-launch position right now free!

But hurry… before your downline beats you to it!

Join Now!

See you in the members area!

You receive a $15 instant referral bonus for every person that you refer to Swom.com who subsequently upgrades.

Example:
If you refer 10 gold members you will receive 10 * $15.00 = $150.00
If you refer 100 gold members you will receive 100 * $15.00 = $1500.00

Your Potential Earnings At Launch

Ongoing Monthly Residual Income

You can receive up to $17.46 every month from each member in your network. The amount you get paid depends on how much you interact with them (eg. messages, support, ask questions but not spam!) – we call this your ‘influence rating’.

You may have an unlimited numberof people in your network so the more people you refer, the more you can earn. You can even recruit existing Swom members into your network and receive commissions from them too! However your influence rating will not be as high as if you had referred them directly yourself.

Refer 1, Get 2 Free!

The great thing is that your network can grow rapidly. Every time you personally refer one person, you receive two extra people in your network — meaning you get THREE TIMES your effort! You may then introduce yourself and if they upgrade you can earn commissions permanently from them month after month!

Join Now!

But then he said something like, “Backyard parties and dinners from the grill won’t happen unless you begin building your deck with the right tools.”

The right tools… that’s what my grandfather always said when I was growing up.

It didn’t matter if I was making a soap box derby car, a napkin holder for a mother’s day present, or helping him install a new roof on our house. If he caught me trying to slide by with a tool that wasn’t right for the job he made me hustle and get the right one.

Usually these tools were very inexpensive, yet when I used them they saved me a ton of time because I could
work so much faster. It’s like that in affiliate marketing too.

It doesn’t matter if you’re following the blueprints given to you in a $2000 course and have all the head knowledge in the world about affiliate marketing. If you don’t use the right tools it will take you
much longer to achieve your goals.

So here are a few tools that will save you time as an affiliate marketer:

* Using WordPress to create your blog. You do have a blog, right? I hope so, because a blog is one of the best ways to develop a following and build trust, which leads to increased sales. WordPress is the quickest way to set up a blog and a WordPress blog will show up in the search engines more quickly.

* Google Alerts and Google News. One of the fastest way to find ideas for content for your blog is to go to Google News and type in search terms for your niche. For example, I just typed “golf drives” into Google News. A story popped up about Tiger Woods and how he has maintained focus despite extra distractions this year. If I had a
blog in the golf niche this would be good material for a post about how to remain focused. You can also sign up to have Google Alerts send you an email with stories for certain phrases.

* WordPress plugins. From SEO to getting rid of spam comments, plugins are tools that will ensure that your blog operates at maximum efficiency.

Most of the above tools are free (some plugins have a small fee). All of them save you valuable time.

For one of the best “set it and forget it” tools for WordPress blogs, check out this plugin that will automatically insert Clickbank ads onto your blog:
Wordpress ClickBank Plugin

This article was written by the owner of Blog Marketing

Shortcut to pragmatic knowledge in the sphere of one way links – please make sure to go through this webpage. The time has come when proper info is truly within one click, use this chance.

What I’d like to do today is provide some tips and techniques that I personally use when creating and monitoring PPC ad’s.
Hopefully these tips will help you in your future marketing endeavors.

There are many PPC search engines, with some being better than others. The top two are Google and Yahoo, which was previously known as Overture. It’s a good idea to start your PPC campaigns with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

Generally speaking, I’ve found Google Adwords is better for more technically orientated products or services, including software, hardware, web design etc. Yahoo, on the other hand, is better for general consumer products, including insurance, toys, music etc.

What I wrote in the previous paragraph is very general, and you should analyze your campaigns carefully to see where they are performing their best. We’ll discuss this in detail a little later in the article.

The keyword selection process is probably the most important of all when it comes to creating your PPC ad’s. You’ll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected.

The keyword selection process begins by asking yourself just one question:

“If I was searching for a product just like mine, which words or phrases would I search for?”

Using your answer(s) to this question as your base, you can then use a thesaurus and common sense to start building your keyword list with plurals, synonyms, similar words, etc.

To see which keywords your competitors are using, simply try searching for them. If you see a PPC ad along the side for your competitor, then note that keyword down and add it to your list.

Another way of coming up with great keywords is to use the overture search suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion/

Type in a set of keywords and it will list similar keywords, including the number of times that keyword has been searched for on Overture (Yahoo) in the last month!

There’s often a fine line between selecting keywords that are either too specific or keywords that are too general. Try to keep away from these, as they can often result in wasted CPC (Cost per click) funds.

A typical example of this would be an ad that I created recently for our latest product, TrackPoint, which — not coincidently — is an internet marketing return on investment (ROI) tracking tool.  Although the product is heavily geared towards internet marketing, using such a broad term would have made it virtually impossible to compete with the other advertisers.

The term “internet marketing” is searched for 825,674 times per month on Overture alone. Combined with the huge number of different advertisers that target this keyword, the top bid for “internet marketing” on Google AdWords is $13.84 per click! With an average of 240 clicks per day, a single day of advertising alone would cost $505!

Now, unless you have an extremely high conversion rate of visitors to sales, or you’re selling a high priced item that usually has a high customer acquisition cost, I suggest targeting more specific keywords. Not only will this decrease your overall competition with other advertisers, but it will also increase the chances of turning your newly found web site visitors into customers.

Back to my earlier example, I chose to be specific with my keywords. One keyword was “ROI tracking”, which is searched for 1,828 times per month on Overture and has a much cheaper top bid. This keyword is also more targeted to the product I was marketing, meaning that a large percentage of people clicking on my ad should turn into customers.

It’s also helpful to note that taking the top bid is not always necessary, and anywhere in the top 5-10 can generate great leads. This really does come down to budget and analysis.

Now that we’ve selected our keywords, we need to get those searching to click on our ad, which in turn will result in them clicking through to our web site and potentially purchasing our product.

One of the simplest ways to get peoples attention is to use their search keywords in the title of your PPC ad. This has been proven to increase click-thru rates on ad’s by over 50%.

Why? Simple. If the potential customer is searching for “ROI Tracking” and the title of a PCP ad begins with “ROI Tracking”, then their attention will be grabbed instantly. He or she doesn’t need to know much else, other than that the PPC ad is catered specifically for him or her.

One thing to keep in mind is that you can sometimes create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like “ROI Tracking PHP Script” as the title of my ad, which effectively would have decreased my click-thru rate, but definitely caters my ad more to a specific audience. Once again, this comes down to analysis and adjustment.

Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offer hosted solutions, whereby they manage the software on their servers in return for monthly or per traffic fees.

Our product caters to a different audience, those that want more control over their software, as well as those not wanting to pay monthly fees.  So, in this example, I would make the title of my ad “Pay no monthly or per traffic fees”.

Next — and this is where experimentation is extremely important — we need to create a description for our PPC ad that will attract the potential customer and let them know that our product is exactly what they are searching for. To do this, I start my ad’s description with “Track PPC, campaigns & search”.

Finally, it’s good practice to add a “Call to action” at the bottom of your ad. If you’re not familiar with this term, its usually an instruction to tell the person to do something, such as “Click here to view a demo”, “Download Now”, etc.

Marketing experts seem to agree that the average human needs to be prompted to click on an ad or take action, so we’ll add this line to the end of our PPC ad’s description:

“Track PPC, campaigns & search. Try demo!”

Sometimes it’s important to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products/services, or even the wrong target market.

The two quickest ways to reduce click-thru’s are to make the description of your ad more targeted and to add the price of the product to the ad.

Making the description more targeted (as I’ve discussed above) can reduce your overall click-thru rate, but potentially increase the likelihood of a click resulting in a purchase.

In my earlier example, by adding the words “PHP script” to the description, we are effectively filtering out those looking for a hosted solution, downloadable software or even those with a server that isn’t capable of running PHP scripts.

We also increase the targeting of our ad because we now know that the majority of those clicking on the ad are looking for a PHP script, which is exactly what our product is.

Secondly, by adding the price of the product you are selling to the end of the ad, you instantly eliminate those looking for free products, and target those willing to purchase your product or service.

The fundamental core of a successful advertising campaign — whether it be a PPC ad, banner ad or even newspaper ad — is knowing whether or not your ad’s are actually converting into sales or not.If your ads aren’t making you money then you’re more that likely better off saving your advertising dollars and adjusting your ad’s or using your marketing budget elsewhere in your company.

Both Google and Overture have built in tracking and conversion tools that you can use to get a holistic view of your current PCP ad campaigns. You can even use external tools which let you add conversion code to your website to tell you exactly which of your ad’s are converting into sales and which aren’t. This is often referred to as knowing your ROI or Return on Investment.

We need to know exactly how much money we are making per dollar spent on every PPC ad. If the ROI is positive and we are making more money than we are spending, then the ad is working and we can use this knowledge to further improve our other ad’s or increase ad spending for that particular ad/set of keywords.

If, however, our ad’s are costing us more than they are returning, then we can reduce our spend, change our approach, or remove these ad’s altogether. It’s a rather simple formula, but frustratingly ignored by many advertisers.

You must track your ad’s if you want to succeed with any form of Internet advertising. You should also constantly monitor and adjust your ad’s according to how they are performing, your return on investment, etc.

Hopefully I’ve provided you with a clear insight into PPC advertising and techniques that you can use to improve your advertising campaigns. It pays — pun intended — to do your research and understand your target market, because the rewards can sometimes be much more than you expected.

By Eddie Machaalani

Running Google AdSense on your article website is a quick and easy way to generate revenue for your writing efforts. We’ve been using Google AdSense on many sites running our article manager, ArticleLive, both for testing and for real life revenue generation. We found after some testing and research that there were various techniques we could implement to optimize our AdSense ad’s and increase revenue. Today I’m going to share some of my favorite strategies.

Direct from the horses mouth (move this to the beginning)

My first suggestion is to read Googles list of tips and tricks for optimizing Google AdSense:
https://www.google.com/AdSense/support/bin/static.py?page=tips.html

If you’re running a forum, here’s a quick list of tips direct from Google:
http://AdSense.blogspot.com/2005/10/six-AdSense-optimization-tips-for.html

Positioning

First and foremost, where you place your ad’s makes a huge direct difference in visibility of the ad, and therefore increases your chance of getting clicks. While some people stress that your ad’s should be highly visible upon first visit, i.e. top of the page, in some cases having your ad’s placed at the END of your article can actually increase click thru’s. Let’s say our article is a review of a specific digital camera, the Cannon IXUS 800 IS. (Incidentally, I love this camera and lost mine overseas).

When a user visits my site to read my review he or she is most likely going to read the article before clicking on any ad’s. It’s the reason they came to my site in the first place. By positioning my ad’s directly after my article on the same page I know my visitor has finished reading my article and may be ready to take action. An ad that offers a cheap price for the same camera I’m reviewing is now highly likely to get clicked on, especially if my review has been a positive one.

Try various ad placements. Tweak and test until you find something that works for you.

Look and Feel

Your AdSense ad’s should blend into the look and feel of your web site. Make suer you use the same font type,  size and color so advertisements don’t look like ad’s. On the other hand, sometimes visitors become ad blind so you need them to stand out. Again, test, test, test.

As I mentioned above, if you place your ad’s at the end of the article there’s a good chance your visitor will click on them. Keeping their style consistent with the rest of your page will make them appear as normal links, and therefore your visitors wont get scared off and think that the only reason you wrote the article is so they click on the ad.

Increase Relevancy

Google uses what we call robots to scan your web page to locate the best ad’s to serve. If Google does a poor job of recognizing your articles topic then the ad’s it displays will not be highly relevant. Improving the relevance of the ad’s displays means improving the probability that your readers will find interest in an advertisement and click on it.

There are a few things you should do to increase relevance. Firstly, use descriptive headings and try to be specific. For example, if you’re writing a review about a Canon IXS 800 Digital Camera, then your title should look something like: “Canon IXS 800 Digital Camera Review”. As obvious as it seems, some people tend to forget this and use less relevant headings such as IXS 800 Review.

Be sure to include the topic of the article in the page title as well as adding a detailed meta description and meta keywords. Keep them as focused as possible, using similar keywords found throughout your web page. Adding alt tags to your images can also help. For example, an image of the camera could have an alt tag of: “Canon IXS 800 Digital Camera Picture” and you could even add a descriptive caption to the image.

Cater to Niche Topics

Targeting niche topics instead of general ones will result in two distinct benefits. First, your natural search engine competition is reduced dramatically. You get more targeted visitors interested in your niche topic, who will be shown more relevant ad’s, resulting in higher click rates.

Let’s take our digital camera website as an example. If I was to write a generic article about digital cameras I’d be competing with thousands if not millions of competitors. My Google Ad’s would be generic and the chance that my visitors will click on these ad’s is significantly reduced. On the other hand, however, by catering to a specific, targeted topic, I decrease my natural search competition, I increase my relevance both with visitors and ad’s and increase the likelihood of an ad click.

Use Correct File Names

The file name used for your web page is extremely important to Google AdSense and the ad’s that it shows. Using a simple test on my desktop PC, I created 2 blank HTML files with different names and added the Google AdSense code, nothing else. The first one, playstation-games.html showed these ad’s:

digital-cameras.html showed these ad’s:

There was absolutely no other content in those files and the files were located on my desktop, so Google could not scan my web page for content.

Filtering Non Relevant Ad’s

With all the technical prowess of the Google robots, they can get it wrong. If your site is displaying totally irrelevant ad’s in relation to your websites content then there’s something wrong with your site. It could be that the robots are having a hard time crawling the site, or maybe the way your web page has been coded makes it hard for the robots to tell what topic the page is about. If the majority of the time, however, the ad’s are relevant but some irrelevant ones are still showing, then its time to start filtering.

By monitoring the ad’s on your site you can take a list of the domains of URL’s that don’t match the topic you are targeting, then, inside your Google AdSense account you can add this list of domains to your “Competition Filter”. By doing so, Google will stop showing ad’s from those domains.

Rotating Colors

Sometimes regular visitors to websites become accustomed to ad’s and their brain filters them out. We call this ad blindness. If you know your site gets a lot of repeat visitors you could test automatically rotating color schemes for your ad’s.

Color rotation is supported by Google and lets AdSense automatically rotate through 4 different color variations of ad’s so your ad’s have a higher chance of being noticed by repeat visitors.

https://www.google.com/AdSense/support/bin/answer.py?answer=9981&topic=156

Add More Content

The more content you have on your website, the more ad’s you can display. Having more content also means more pages listed in search engines and more pages for your visitors to browse through, meaning more website traffic. The more ad’s you can display, the higher the chance of a click thru.

Testing

You should constantly test and tweak your website for better ad revenue and click thrus. By comparing different ad types for different periods or on different pages you can determine which ad’s work better for your site. In saying this however, it’s best to test for a short period of time, optimize and move on. Spend your time creating rich, valuable content rather than optimizing for better click thrus. In the long term, great content always wins in generating more traffic to your site, which in turn generates more click thrus to the ad’s and puts more money in your pocket.

Conclusion

There are plenty of other ways to optimize your ad’s and I’ll be writing about them in future tutorials. For now though, use what I’ve taught you in this article to better position your ad’s, testing placement, colors and ad sizes. You never know which little tweak might result in an increase of clicks.

By Eddie Machaalani

These days, a lot of people may realize how beneficial a franchise business is for them. This is because they can start their business with the help of their mother companies or the primary franchise company. With this, they have the utmost confidence in managing the business than if they will start their business on their own.

But even if a person chooses to get business franchise, the primary problem that they face is how to find the business option for them. They do not really know how and where to find the business that will suit them. With this, the following are the ways for a person to find the right business franchise opportunities.

The first and very simple way of looking for business franchise is through the internet. If you will search the internet, you will find all the potential business franchises for you. Aside from the business itself, you may want to check the business ranking in the market. With this, you can be sure that the franchise that you will get is competitive in the market in order for you to earn the income that you want. However, it is important for you not to choose just any websites in getting these business names and rankings. You have to find a reliable website focusing on businesses so you will have the most reliable rankings and avoid being lured by fake claims. The good thing about these websites is that they even provide the amount of franchise amount to pay upfront.

The other way for you to find the right business franchise is to check on business sectors within your area. In this way, you will be able to get the franchise businesses offered in your location and try to get information about them as much as possible. You may also ask some statistic about the business and gain a lot of information about the business and use them to your advantage.

Finally, you may want to check a number of businesses on your own. If you will notice, there are a number of businesses found in the area that has the same brand. This is very indicative of the business to be in the franchising world so you may want to check the stores and see if they have advertisements about the business being on franchise. If they do, you may want to get their contact numbers and then ask them for the franchise costs.

In getting the right business franchise, it is important for you to get the right business brand in order to get you the best and reliable companies that will help you get the income that you would like to have for your business. In this way, it is very much possible for you to find the right business brand and start to be successful in your aim of getting the best income that you want and even use your profit in other business ventures that you may want to explore in the future.