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	<link>http://www.bytefive.com</link>
	<description>Internet Marketing, SEO, Pay Per Click, Content Marketing, Conversion Rate Optimization and Social Media</description>
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		<title>How to add Google Business Listing</title>
		<link>http://www.bytefive.com/blogs/how-to-add-google-business-listing/</link>
		<comments>http://www.bytefive.com/blogs/how-to-add-google-business-listing/#comments</comments>
		<pubDate>Fri, 26 Feb 2016 19:36:03 +0000</pubDate>
		<dc:creator><![CDATA[Leo John]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Google Business]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=1076</guid>
		<description><![CDATA[<p>Google Plus and Google Business have merged to form a single dashboard where you can manage your pages and free business listings. To Access your previously listed Businesses or add new business, follow the steps: 1) Click https://business.google.com/add 2) You will be redirected to a Google Login Prompt if you are not already logged in, [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/how-to-add-google-business-listing/">How to add Google Business Listing</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<h4>Google Plus and Google Business have merged to form a single dashboard where you can manage your pages and free business listings. To Access your previously listed Businesses or add new business, follow the steps:</h4>
<h4>1) Click https://business.google.com/add</h4>
<h4>2) You will be redirected to a Google Login Prompt if you are not already logged in, or you would see the dashboard if your session includes a Gmail or Google Plus login.</h4>
<h4>Logged in Screen would look like this</h4>
<dl id="" class="wp-caption alignnone" style="width: 633px;">
<dt class="wp-caption-dt">
<h4><img src="http://www.bytefive.com/images/GoogleMyBusiness.jpg" alt="Google My Business Screen" width="623" height="309" /></h4>
</dt>
<dd class="wp-caption-dd">
<h4>Google My Business Starting Prompt</h4>
</dd>
</dl>
<h4>3) The confusion arises for new Businesses that have not already been listed.</h4>
<h4>4) Under the “Search by Business name and address”, enter your company name</h4>
<h4>5) You will see Businesses that have a similar name as yours. Under the last entry in the search box, you will see “None of these matches. Add your Business.”</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/GoogleMyBusinessAddingNewListing.jpg" alt="Adding New Google My Business Listing" width="670" height="483" /></h4>
<h4>6)    Click Add your Business</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/AddBusinessForm.jpg" alt="Add Business Form in Google My  Business" width="474" height="554" /></h4>
<h4>7)    Enter your Business Name, Address, Contact Information, and tick whether your Business offers Goods and Services. When you enter your business type under the category section, the auto fill will guide you with the right category.</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/CategoryType.jpg" alt="Category Type My Business" width="398" height="242" /></h4>
<h4>8) Click Continue</h4>
<h4>9) If the address is too specific or you don’t have many nearby businesses listed in Google, you will find the following warning in red.</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/CantFindAddress.jpg" alt="Cant Find Address Google My Business Listing" width="399" height="254" /></h4>
<h4>10)    Click the “Set Marker Location” button</h4>
<h4>11)    You will be asked to drag the Marker to the right location<br />
<img class="alignnone" src="http://www.bytefive.com/images/DragMarkerGoogleMyBusiness.jpg" alt="Drag Market Adding Google Business Listing" width="625" height="330" /></h4>
<h4>12)    After your Set the Marker and Click Continue, you will be taken to the Verification Process (Default is by Post)</h4>
<h4>13)    A verification code will be sent by post to the registered address you have entered</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/VerifyByPost.jpg" alt="Verification By Post" width="413" height="206" /></h4>
<h4>14)    Click Post</h4>
<h4>15)    You should see this confirmation message</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/VerifyByPostFinal.jpg" alt="Verification By Post Final Screen" width="413" height="431" /><br />
16)    Enter your name in the Optional Contact Name text field. The verification code will be sent to this address and is scheduled to reach in a week or two.</h4>
<h4>P.S: From our previous experience listing Businesses, the post should reach within one week.</h4>
<h4>17)    The code is valid for 30 days, so you have to enter the code within the first 30 days of the request.</h4>
<h4>18)    Click Send Postcard and then click Continue</h4>
<h4>19)    To Enter the code when you receive the post, go to https://business.google.com/manage/</h4>
<h4>20)    Click your Business Listing (Manage Location link)</h4>
<h4>21)    Scroll Down and you will see the Verify Now button. Click it.</h4>
<h4><img class="alignnone" src="http://www.bytefive.com/images/VerifyNowButton.jpg" alt="Verify Now Button" width="897" height="229" /></h4>
<h4>22)    You should see a screen like this<br />
<img class="alignnone" src="http://www.bytefive.com/images/VerifyNowAfterPost.jpg" alt="Verify Now After Post" width="401" height="451" /></h4>
<h4>23)    Enter the code printed on the postcard and click submit</h4>
<h4>24)    Your Business has been officially listed.</h4>
<h4>25)    Now when you search for your Business like ByteFive, you should see the listing in Google search like this<br />
<img class="alignnone" src="http://www.bytefive.com/images/bytefive.jpg" alt="ByteFive My Business Listing" width="1073" height="501" /></h4>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/how-to-add-google-business-listing/">How to add Google Business Listing</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></content:encoded>
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		<title>Time to Dump the term “Link Building”</title>
		<link>http://www.bytefive.com/blogs/link-building-dead/</link>
		<comments>http://www.bytefive.com/blogs/link-building-dead/#comments</comments>
		<pubDate>Fri, 29 Aug 2014 18:29:25 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Link Building]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=962</guid>
		<description><![CDATA[<p>&#160;&#8220;Hello&#8230;. I am calling from&#8230;. Would you like to give backlink?&#8221; &#8220;Say what? &#8220; &#8220;Backlink Backlink&#8221; I don&#8217;t know who taught these sales rep the art of link building, but he sure is no time waster; straight to the request after the customary &#8220;hello.&#8221;&#160; The direct question takes a much familiar format in an email [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/link-building-dead/">Time to Dump the term “Link Building”</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img align="left" alt="Link Building is dead" height="167" hspace="4" src="http://www.bytefive.com/wp-content/uploads/annoyinglinkbuilding.jpg" vspace="4" width="250" />&nbsp;&ldquo;Hello&hellip;. I am calling from&hellip;. Would you like to give backlink?&rdquo;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&ldquo;Say what? &ldquo;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&ldquo;Backlink Backlink&rdquo;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">I don&rsquo;t know who taught these sales rep the art of link building, but he sure is no time waster; straight to the request after the customary &ldquo;hello.&rdquo;&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">The direct question takes a much familiar format in an email request.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&ldquo;I am an SEO Manager for Company X. Your website converges with our brand Y. Would you like to link to our &ldquo;product name&rdquo; page from page Y?&rdquo; &#8211; a link-building ninja probably working from Thailand, India, or the Philippines.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">The word &ldquo;Converges&rdquo; ticked me off. The only time I used that word in a recent conversation, I felt like an imbecile.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Another variation to the Email request is an introduction followed by praise of our product/service, followed by a request to link to the page for monetary benefit &ndash; $1000 one-time credit or 500 mentions in Twitter or 1000 likes in Facebook in return. I like the inventiveness of the link builder but the strategy is so 2009. What is link building?</span></span></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Link Building = Partnership</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">In a post-penguin, post-panda and post-&ldquo;whatever algorithm that will eat your lunch&rdquo; world, tweaking the message in phone calls or emails has limited the return on investment. The risk of getting link from shady sites means you have to spend twice the time asking the shady webmaster to remove the link &#8211; to avoid &ldquo;Negative SEO.&rdquo; From all the features that Google has screwed up, the &ldquo;disavow&rdquo; feature is the most irresponsible one.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&ldquo;Our algorithm can&rsquo;t figure out whether the links are naturally built or some deals had happened in the background or some competition is screwing you by linking from Shady Malware infected domains, so all you &ldquo;Free&rdquo; webmasters, spend your precious time, disallowing 1000s of back links. Good Luck!&rdquo;</span></span></p>
<p><span style="font-size:18px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">What makes a backlink request worthy of consideration?</span></strong></span></p>
<p><strong><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Context</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Content Marketing is not the same as &ldquo;Google Webmaster&rdquo; Administration, even if both functions can be broadly classified under &ldquo;Internet Marketing.&rdquo; If you have a series of article about content marketing, getting link from a page about &ldquo;Content Marketing&rdquo; makes sense, not from a high-ranking page about &ldquo;Google Webmaster Administration&rdquo; that fetch 100s of visits. Even if the content marketing page has moderate visits, if your topic series can offer in-depth study on content marketing, the webmaster will be more than happy to link to the series, provided you connect with the webmaster.</span></span></p>
<p><strong><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Value&nbsp;</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">To differentiate from the hundreds of products/services that are trying to spread the word with link building, only a few has understood the psyche of the webmaster. Webmasters don&rsquo;t want to promote products/service that they have not experienced it. Offer the webmaster a free 30-day trial. Let them play around with the features, and see if the product is valuable. Don&rsquo;t talk about value &ndash; demonstrate it. Even if the product/service is out of context for the webmaster, the experience of a free trial will create a positive association with your product/service. When the webmaster starts a relevant domain in your chosen field, guess whom he will ask for expertise?</span></span></p>
<p><strong><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Partnership vs. Offer</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">The problem with direct offers without getting to know the webmaster is like any other cold calling conversation. There is no trust. You can use the technique of &ldquo;What is there for the webmaster&rdquo; question &nbsp;and guess what webmaster values the most &#8211; money, social currency or link back, but most link builders miss the obvious reason behind link backs &ndash; reputation. The valued brand that you are trying to get a backlink has risen to this position by consistent performance and dogged determination to maintain quality standards. They are not willing to risk it all for some unknown brands or rehashed content. &nbsp;They are looking for partners to link back not one-time spammers who mask themselves as legitimate outreach team.</span></span></p>
<p><strong><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Invest for the long-term</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Building backlinks is a long-term strategy. Whenever we get a request for a backlink, without triggering intellectual stimulation from the other side &#8211; either in the form of expertise in a topic or free trial on an interesting platform/product/service, the question becomes &ldquo;What is the outreach all about &#8211; to get a link back without any real work? Your research on which page in our site ranks best won&rsquo;t impress us; hundreds of free and paid SEO tools in the market reveal this information. We are looking for that brand evangelist, the industry expert, or the CEO, who is eager to see what we say about their product/service, not the outsourced fake outreach team who tweaks mail 1000 times hoping to convert one of the emails to a backlink.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Link building in its traditional form is dead. &ldquo;Partnerships&rdquo; makes more sense.</span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/link-building-dead/">Time to Dump the term “Link Building”</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Solution: Experiment Code Missing the cookie domain name</title>
		<link>http://www.bytefive.com/blogs/solution-experiment-code-missing-the-cookie-domain-name/</link>
		<comments>http://www.bytefive.com/blogs/solution-experiment-code-missing-the-cookie-domain-name/#comments</comments>
		<pubDate>Thu, 12 Jun 2014 09:53:46 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Google Content Experiments]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=957</guid>
		<description><![CDATA[<p>Error Looks like: Experiment code missing the cookie domain name declared in tracking code This error happens when you have the old Google Analytics Code and the Content Experiments Code is of a later version.&#160; We recommend that you update the GA Code but if you cannot, add a domain declaration just above the Google [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/solution-experiment-code-missing-the-cookie-domain-name/">Solution: Experiment Code Missing the cookie domain name</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Error Looks like:</span></span></p>
<p><span style="color: rgb(0, 0, 0); font-family: arial, sans-serif; font-size: 13px; font-weight: bold; ">Experiment code missing the cookie domain name declared in tracking code</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">This error happens when you have the old Google Analytics Code and the Content Experiments Code is of a later version.&nbsp;</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">We recommend that you update the GA Code but if you cannot, add a domain declaration just above the Google Content Experiments Code like:</span></p>
<p>&nbsp;</p>
<div style="margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; ">
<div style="margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; "><font face="Arial, Helvetica, sans-serif" size="2">&lt;script&gt;</font></div>
<div style="margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; "><font face="Arial, Helvetica, sans-serif" size="2">_udn = &quot;.example.com&quot;</font></div>
<div style="margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; "><font face="Arial, Helvetica, sans-serif" size="2">&lt;/script&gt;</font></div>
<div style="margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; "><font face="Arial, Helvetica, sans-serif" size="2">&lt;!&#8211; Google Analytics Content Experiment code &#8211;&gt;</font></div>
</div>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/solution-experiment-code-missing-the-cookie-domain-name/">Solution: Experiment Code Missing the cookie domain name</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<item>
		<title>4 Strategies to Combat 100 Percent (not provided) keywords</title>
		<link>http://www.bytefive.com/blogs/4-strategies-to-combat-100-not-provided-keywords/</link>
		<comments>http://www.bytefive.com/blogs/4-strategies-to-combat-100-not-provided-keywords/#comments</comments>
		<pubDate>Tue, 01 Oct 2013 08:05:15 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=945</guid>
		<description><![CDATA[<p>&#160; Although the rise in (not provided) keywords were evident, and visibly high in Internet Marketing blogs, marketers should pro-actively look for strategies to combat this major change. Unsuspecting as it may seem, the recent hummingbird Google Algorithm update, might be related to this change. Here are four strategies that will help brands combat the [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/4-strategies-to-combat-100-not-provided-keywords/">4 Strategies to Combat 100 Percent (not provided) keywords</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img align="left" alt="Google (not provided) combat strategies" height="200" hspace="2" src="http://www.bytefive.com/wp-content/uploads/notprovidedkeywordscombatstrategies.jpg" vspace="2" width="133" /></span></span></p>
<p>&nbsp;</p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Although the <a href="http://www.bytefive.com/blogs/4-negative-effects-of-not-provided-keywords/">rise in (not provided) keywords</a> were evident, and visibly high in <a href="http://www.bytefive.com/internet-marketing/blogs/">Internet Marketing blogs</a>, marketers should pro-actively look for strategies to combat this major change. Unsuspecting as it may seem, the recent hummingbird Google Algorithm update, might be related to this change. Here are four strategies that will help brands combat the 100% (not provided) keywords:</span></span></p>
<p><span style="font-size:20px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)&nbsp;Multiple keyword Data Source</span></strong></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Google webmasters <a href="https://www.google.com/webmasters/tools/top-search-queries">Search Queries</a>&nbsp;has suddenly gained attention of SEOs and Internet marketers as it has become the only legitimate source of keyword information for webmasters around the world after the <a href="http://www.bytefive.com/blogs/4-negative-effects-of-not-provided-keywords/">Sep 23rd change</a>.</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Although only 2-months of keyword data are available for analysis, by setting up schedules, the data can be downloaded in table format from Google Webmaster Tool. We prefer that brands download the data every week as this would give the changes in keyword ranking on an incremental basis. Pay close attention to the keywords that invite high click through rates. &nbsp;</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><strong>The second source </strong>of data is Google AdWords keyword research tool. Even though the volume data is exaggerated, you can get an accurate sense of the demand for keywords based on this data</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><strong>The third source of keyword</strong> data are keyword position tracking tools(<a href="http://moz.com/tools/rank-tracker">SEO Moz rank tracker</a>) and competitive keyword research tools (<a href="http://www.semrush.com/">SEM Rush</a>, <a href="http://www.spyfu.com/">SpyFu</a>) and free keyword suggest tools (<a href="http://ubersuggest.org/">ubersuggest</a>)&nbsp;</span></p>
<p><span style="font-size:20px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">2)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Keywords to Topics</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">The shift in Google algorithm from keywords to topics was inevitable. Google has evolved to understand the context of the keyword based on repeat search terms and devices used. Businesses depending on keywords should start developing &nbsp;processes to combine keywords into topic lists. &nbsp;With the widespread use of Mobile Phones for Google Search, especially voice search, the long-tail keywords has gained prominence.&nbsp;</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><strong>Marketers cannot rely upon targeting long-tail keywords in isolation</strong>. With intelligent synonym and entity handling, Google is not looking for content that matches the long-tail keywords but lists content that has related terms, synonyms and co-occurring terms in the content. Google also understands the context of the search based on historical data, device used, location, and the nature of the search query.</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Although using synonyms in content is a good short-term strategy, Businesses has to think long-term and start creating content plans that would position them as thought leaders in their niche. This involve thinking beyond keywords and focusing on the market and customer needs.</span></p>
<p><span style="font-size:20px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">3)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">PPC Campaigns</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">One objective of the 100% (not provided) keyword was to force brands to run Google AdWords PPC campaigns and find relevant keywords through them. Although we hate to be forced to depend on a tool for content creation and user experience optimization, capturing keywords that trigger the Ads in Google can be useful to learn about the market needs.</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><strong>Don&rsquo;t limit running campaigns to Google AdWord or other PPC Campaigns</strong>. Try content networks, partner website, and other social media advertising network. By running campaigns in different marketing eco-system, marketers will get a complete picture of:</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">a)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Potential Customer Profile (Age, Occupation, Interests)</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">b)&nbsp;Keywords Used</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">c)&nbsp;Messages that encourage Action (Clicks, Sharing &nbsp;Personal Information and Sale)</span></span></p>
<p><span style="font-size:20px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">4)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">User Behavior and Internal Search</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Businesses should start paying close attention to user behavior in the website.&nbsp;</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">a)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Are the users spending 2-3 minutes on your article?</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">b)&nbsp;Are they scrolling 80-85% of the article?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">c)&nbsp;Are they browsing related content?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">d)&nbsp;Are they responding to a related marketing message?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">e)&nbsp;What are the terms that they are searching in the website search bar?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">This information would give marketers a lot of information about topics that resonate with the audience. By constantly measuring the need of the user and response to the article, marketers can optimize the user experience without completely depending on keywords.</span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/4-strategies-to-combat-100-not-provided-keywords/">4 Strategies to Combat 100 Percent (not provided) keywords</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<title>4 Negative Effects of (not provided) keywords</title>
		<link>http://www.bytefive.com/blogs/4-negative-effects-of-not-provided-keywords/</link>
		<comments>http://www.bytefive.com/blogs/4-negative-effects-of-not-provided-keywords/#comments</comments>
		<pubDate>Mon, 30 Sep 2013 09:01:48 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=941</guid>
		<description><![CDATA[<p>The justification of hiding majority of keywords from Google Analytics is a debate for another day but on 23rd Sep 2013,Google converted nearly 100% of keywords to (not provided). This means that Webmasters would not be able to track the keyword used by the visitor to reach each page through Google search engine. History of [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/4-negative-effects-of-not-provided-keywords/">4 Negative Effects of (not provided) keywords</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">The justification of hiding majority of keywords from Google Analytics is a debate for another day but on 23rd Sep 2013,Google converted nearly 100% of keywords to (not provided). This means that Webmasters would not be able to track the keyword used by the visitor to reach each page through Google search engine.</span></p>
<p><span style="font-size:20px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">History of (not provided) keywords</span></strong></span></p>
<p><span style="font-size:16px;"><img align="right" alt="(not provided) disadvantages" height="192" hspace="2" src="http://www.bytefive.com/wp-content/uploads/negativeeffectsnotprovided.jpg" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 14px; " vspace="2" width="250" /></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">With the October 18th 2011 privacy update, keywords used by the visitors who were logged into Google product &ndash; Gmail, Google plus or the search engine, were not visible to webmasters. The 23rd update discarded this criterion, and converted all search traffic keywords to hidden.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">We have shortlisted 4 Negative Effects of converting 100% keywords to (not provided)</span></span></p>
<p><span style="font-size:20px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)&nbsp;Poor User Experience</span></strong></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">A best practice used by publishers around the world was to optimize the user experience according to the keywords used by the visitors.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">If someone searched for &ldquo;health insurance&rdquo;, and reached an insurance category page, the publisher understands that the category page should be targeted for a general search term and the &ldquo;health insurance&rdquo; page should be optimized for this search term. Earlier with the availability of keywords, brands could have promoted the health insurance page to the top of the category page so that the user access the information first in the category page. &nbsp;Without the specific keyword, the entry would look like:</span></span></p>
<p><span style="font-size:16px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Keyword &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Volume &nbsp; &nbsp; Page</span></strong></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">(not provided) &nbsp; &nbsp; &nbsp; 1200 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;/insurance-category-page</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">It would become extremely difficult to optimize the user experience for 1200 visitors who were looking specifically for &ldquo;health insurance&rdquo; details. Marketers would have to second-guess on the probable search terms used by visitors to reach the category page.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">For large publishers who create content on a regular basis, it would be difficult to differentiate the demand for each sub-topic based on this entry.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">For users, it would be mean scrolling and clicking multiple pages before accessing the right information.&nbsp;</span></span></p>
<p><span style="font-size:20px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">2)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Confused Brands</span></strong></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">For Google to survive as a formidable search engine, they have to continue offering relevant content through search engines in all industries. For content creation, publishers use keywords for article ideas, map intent of the visitor with the right keyword, and maximize revenue by optimizing user experience. Unfortunately, Google has double standards when it comes to monetizing visitors. They want to limit what publishers can earn through their content, and want them to depend on Google Ad Networks, which contribute over 90% revenue for Google Inc.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">In the short term, Google would find it profitable to force the participants in the search Eco-System to depend on the Ad Network but soon the influential Search Engine Optimization and Internet Marketing community will start actively searching for Google alternatives in Social Media (Facebook &amp; Twitter), other formidable search engines (Bing &amp; DuckDuckGo), email marketing and other direct marketing initiatives.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Publishers can no longer depend on keyword tracking with Google to measure their progress in content creation investments. This would mean an increase in investment in third-party keyword position tracking tools. Since personalization is not taken into account in these tools, publishers will soon realize that keyword tracking from third-party tools has diminishing returns.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">In the long term, publishers will start actively investing in website optimization tools. With the limited power offered by Google&rsquo;s Content Experiments, expect an increase in the number of advertorial and product links in the first fold of the page. Whether this would impact the user experience depends on the relevancy of the product links. But without keywords to track, publishers would have to guess the visitor&rsquo;s intent and place links accordingly.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">When critical data like keywords hidden, the probability that user experience would be negatively impacted is high. With high bounce rate and lower conversion, you will find brands confused about their internet marketing initiatives.</span></span></p>
<p><span style="font-size:20px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">3)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Enabling Monopoly</span></strong></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">With the 100% (not provided) keywords, expect a rise in Pay Per click campaigns in Google AdWords. As more brands compete for the same paid keywords, the cost of PPC campaigns are set to rise. This would mean that larger publishers and brands would be in a better position to monetize this traffic, virtually eliminating smaller brands that play a major role in offering niche content, expertise, and much required competition for larger brands.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">When larger brands takeover the PPC networks, and smaller brands have limited exposure, the price that are set for products and services in the market would be determined by the market leader, increasing the financial burden and limiting the choices available for consumers.&nbsp;</span></span></p>
<p><span style="font-size:20px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">4)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Alienating SEOs</span></strong></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Google prefers that marketers don&rsquo;t reverse engineer their search algorithm, but SEO community actively look for loopholes in algorithm and latest changes through patent filing to decode what is happening in the industry. If the positive intent behind the (not provided) change is analyzed, there are three objectives:</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">a)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Remove spammy sites from search results that optimize based on long tail keywords</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">b)&nbsp;Increase content creation investments</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">c)&nbsp;Encourage thought leaders to dominate the results</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Unfortunately, before a page is created publishers look for keywords that are relevant in the industry. The meta-description, title and URL are based on this data. When legitimate keywords available are from AdWord network, it doesn&rsquo;t cover the wide range of relevant keywords that are part of organic search. For niche industries, keywords from PPC networks are limited. This would force Businesses to optimize their pages based on irrelevant keywords decreasing their reach to the right market. When the return on investment in content creation is low due to poor keyword targeting, the content creation in these niche sectors would slow down.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">The SEO Community has evolved over the past 3-years, calling themselves &ldquo;InBound Marketers&rdquo;, &ldquo;Internet Marketers&rdquo; or &ldquo;Content Specialists&rdquo;. The negative connotation with SEO is deeply engraved in the minds of brands and marketing managers. The recent change of SEOMoz.org to Moz.com is an interesting example why &ldquo;SEO&rdquo; as a specialist skill is slowly dying.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">But Google is underestimating the huge contribution that this community has played in educating the market. Even with a huge offline budget, Google cannot match the networks that SEOs have developed over the past 13 years. By eliminating SEOs from Search Market, Google is alienating their biggest brand evangelists.&nbsp;</span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/4-negative-effects-of-not-provided-keywords/">4 Negative Effects of (not provided) keywords</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<title>StumbleUpon Paid Discovery: Steps to Create First Campaign</title>
		<link>http://www.bytefive.com/blogs/stumbleupon-paid-discovery-steps-to-create-first-campaign/</link>
		<comments>http://www.bytefive.com/blogs/stumbleupon-paid-discovery-steps-to-create-first-campaign/#comments</comments>
		<pubDate>Thu, 18 Jul 2013 06:42:39 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[StumbleUpon]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=937</guid>
		<description><![CDATA[<p>Unlike Social Media and Search, Stumble upon serves content based on your preference and interest, and as the word &#8220;Stumble&#8221; suggests, the service is for users who are interested in discovering content according to their interest. The concept by itself leads to visits that have low engagement, and high bounce rate. But that does not [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/stumbleupon-paid-discovery-steps-to-create-first-campaign/">StumbleUpon Paid Discovery: Steps to Create First Campaign</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Unlike Social Media and Search, Stumble upon serves content based on your preference and interest, and as the word &ldquo;Stumble&rdquo; suggests, the service is for users who are interested in discovering content according to their interest. The concept by itself leads to visits that have low engagement, and high bounce rate. But that does not mean that the service is of little use in spreading the brand name across the network. For Businesses starting out or looking to broaden their readership, stumble upon can introduce the brand to new readers.</span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Paid Discovery</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">According to Stumbleupon.com, only 5% of the content served to users are paid, and therefore it is important that you target the right audience. As on July 2013, there are two plans &#8211; Standard and Add-On.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Standard Plan: </strong>$0.10 per User</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Add On:</strong> $ 0.15 per User</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">The Add On plan allows marketers to serve content based on a broad set of parameters:</span></span></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&bull;<span class="Apple-tab-span" style="white-space: pre; "> </span>Age</span></span></strong></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&bull;<span class="Apple-tab-span" style="white-space: pre; "> </span>Precise Interest</span></span></strong></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&bull;<span class="Apple-tab-span" style="white-space: pre; "> </span>Geo</span></span></strong></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&bull;<span class="Apple-tab-span" style="white-space: pre; "> </span>Engaged Visitors</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Click &ldquo;Create a New Campaign&rdquo; from the Paid Discovery Dashboard</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)<span class="Apple-tab-span" style="white-space: pre; "> </span>Enter the URL of your page, and give an identifiable Campaign Name. If you have a pre-defined template, select it from the Template drop down. Otherwise, click Next Step</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img alt="Create Campaign StumbleUpon" height="521" src="http://www.bytefive.com/wp-content/uploads/CreateNewCampaign.jpg" width="716" /><br />
	</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">2)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Move the Slider, and select the lower and upper limit Age Group for the Campaign, select the Gender, or Both.&nbsp;</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img alt="Target Demographics" height="461" src="http://www.bytefive.com/wp-content/uploads/Demographics.jpg" width="738" /><br />
	</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">3)</span><span class="Apple-tab-span" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; white-space: pre; "> </span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">On Clicking Next Step, you are taken to Location Targeting screen. You can target by all location, Country, State, and City. Unfortunately, for brands that are interested in targeting States in other countries, the options are limited. The States available are limited to US and Canada. Select your target market, and click Next Step.&nbsp;</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img alt="Target Location - StumbleUpon" height="456" src="http://www.bytefive.com/wp-content/uploads/TargetLocation.jpg" width="742" /><br />
	</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">4)</span><span class="Apple-tab-span" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; white-space: pre; "> </span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Depending upon how you have optimized the website, select the target devices accordingly. &nbsp;</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img alt="Target Device - StumbleUpon" height="412" src="http://www.bytefive.com/wp-content/uploads/TargetDevice.jpg" width="741" /><br />
	</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">5)<span class="Apple-tab-span" style="white-space: pre; "> </span>With Add-On plan, marketers will be able to target Using the Precise Targeting Option.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;<img alt="Targeting by Interest" height="529" src="http://www.bytefive.com/wp-content/uploads/TargetInterests.jpg" width="735" /></span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">6)<span class="Apple-tab-span" style="white-space: pre; "> </span>In Precise Targeting, search and include all niche categories available in Stumble Upon. Use the Categories Menu, and select appropriate sub-category</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;<img alt="Precise Targeting" height="554" src="http://www.bytefive.com/wp-content/uploads/CategoriesTarget.jpg" width="674" /></span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">7)<span class="Apple-tab-span" style="white-space: pre; "> </span>Keep the recommended Budget and Set the Daily Budget</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;<img alt="Budget for Targeting" src="http://www.bytefive.com/wp-content/uploads/PriceAndDailyVisitors.jpg" /></span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">8 )<span class="Apple-tab-span" style="white-space: pre; "> </span>Select Manual Scheduling, set a start date, and end date. Give an appropriate name for this template and click Submit.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;<img alt="Manual Scheduling" height="596" src="http://www.bytefive.com/wp-content/uploads/SchedulingAndCampaignTemplate.jpg" width="741" /></span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">9)<span class="Apple-tab-span" style="white-space: pre; "> </span>The StumbleUpon team will review the Campaign and approve it. &nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Pros &#8211; StumbleUpon Paid Discovery Campaign Set Up</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)<span class="Apple-tab-span" style="white-space: pre; "> </span>Cost Per Visit is much lower than Google or Facebook Ads for the same category</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">2)<span class="Apple-tab-span" style="white-space: pre; "> </span>Easy to Set up</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Cons &#8211; StumbleUpon Paid Discovery Campaign Set Up</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)<span class="Apple-tab-span" style="white-space: pre; "> </span>In Location Targeting, the States available are limited to US and Canada.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">2) There is no option to select multiple cities, states, or Countries for Targeting. The default any location is the only available option.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">3)<span class="Apple-tab-span" style="white-space: pre; "> </span>Lack of Niche Categories</span></span></p>
<p><span style="font-size: 16px; font-family: 'trebuchet ms', helvetica, sans-serif; ">If you want expert help in setting up your first StumbleUpon.com paid campaign,&nbsp;<a href="http://www.bytefive.com/contact/">contact us</a>&nbsp;or you can call us at:&nbsp;</span><strong style="font-size: 16px; "><font face="'trebuchet ms', helvetica, sans-serif">India (Ph): +91 9497189032, UK (Ph): +44 (0)20-3371-9976 or US (Ph): +1 650-491-0004</font></strong></p>
<p>&nbsp;</p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">ByteFive provides Internet Marketing Services</span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;(Search Engine Optimization (SEO), Search Engine Marketing (SEM), Develop processes and best practices for Internet Marketing, Manage and Analyze Web Analytics packages, Perform Landing page Optimization, Manage E-Mail Newsletter, Perform Competitor Research, Create &amp; market Content, and provide customized training</span><strong style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;</strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">to help you achieve your revenue and business goals.</span></p>
<p><span style="font-size: 18px; "><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong><a href="http://www.bytefive.com/newsletter/">Subscribe to ByteFive&#39;s Newsletter</a></strong></span></span><span class="Apple-tab-span" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; white-space: pre; "> </span></p>
<div><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></div>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/stumbleupon-paid-discovery-steps-to-create-first-campaign/">StumbleUpon Paid Discovery: Steps to Create First Campaign</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<title>New Gmail Inbox Tab &#8211; Threat to Email Marketing</title>
		<link>http://www.bytefive.com/blogs/new-gmail-inbox-tab-threat-to-email-marketing/</link>
		<comments>http://www.bytefive.com/blogs/new-gmail-inbox-tab-threat-to-email-marketing/#comments</comments>
		<pubDate>Thu, 18 Jul 2013 02:37:46 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[EMail Newsletter]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=934</guid>
		<description><![CDATA[<p>Gmail has revamped the look of its inbox with tab-based navigation. By default, the inbox is divided into three tabs: Primary, Social and Promotions.&#160; Primary: All personal emails from friends and family, password reset and account information and Google alerts are categorized under this section. Social: Emails from Social Networks, Dating Sites, Gaming Platforms, Q&#38;A [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/new-gmail-inbox-tab-threat-to-email-marketing/">New Gmail Inbox Tab &#8211; Threat to Email Marketing</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Gmail has revamped the look of its inbox with tab-based navigation. By default, the inbox is divided into three tabs: Primary, Social and Promotions.&nbsp;</span></p>
<p><img alt="Gmail Inbox Tab" height="57" src="http://www.bytefive.com/wp-content/uploads/GMailInboxTab(1).jpg" width="791" /></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><strong>Primary:</strong> All personal emails from friends and family, password reset and account information and Google alerts are categorized under this section.</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Social: </strong>Emails from Social Networks, Dating Sites, Gaming Platforms, Q&amp;A &amp; Presentation sites like Facebook, LinkedIn, Quora, Slideshare are included in Social Tab.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Promotions:</strong> All other newsletters and promotions are categorized under Promotions Tab.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Updates:</strong> To get notifications like account confirmation, bills and statements, updates tab is used.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Forums:</strong> All emails, notifications, and messages from forums, groups, discussion boards and mailing lists can be categorized under this tab.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">To customize the Tabs, click the Gear Box on the right side of your inbox, and click Configure Inbox</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;<img alt="Configure GMail Inbox" height="274" src="http://www.bytefive.com/wp-content/uploads/ConfigureInbox.jpg" width="257" /></span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Users can enable or disable tabs. In addition to Primary, Social and Promotions, users can enable Forums and Updates tab.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;</span></span><img alt="Enable Tabs" height="449" src="http://www.bytefive.com/wp-content/uploads/TabsEnable.jpg" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; " width="611" /></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Gmail&rsquo;s New Look &#8211; Impact on Email Marketing</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">What needs to be seen is the impact of Tabs on Email Marketing, especially since newsletters are categorized under promotions. The word <strong>&ldquo;Promotions&rdquo;</strong> has a negative connotation, and since majority of users will not customize tabs, to reach an audience, Businesses will have to overcome the <strong>&ldquo;Promotions&rdquo;</strong> barrier and an additional &lsquo;tab click&rsquo; to reach the mail.&nbsp;</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">What Google Should Change?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)&nbsp;Google should change the default three tabs and include all the five tabs. By doing so, newsletters from Businesses will be categorized under Forums, which has much better chance of being clicked than promotions.&nbsp;</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">2)&nbsp;</span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">The word &ldquo;Promotions&rdquo; in the third tab should be replaced with a more neutral word.</span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/new-gmail-inbox-tab-threat-to-email-marketing/">New Gmail Inbox Tab &#8211; Threat to Email Marketing</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<title>Correlation vs Causation: Conversion Rate Optimization Tips</title>
		<link>http://www.bytefive.com/blogs/correlation-vs-causation-conversion-rate-optimization-tips/</link>
		<comments>http://www.bytefive.com/blogs/correlation-vs-causation-conversion-rate-optimization-tips/#comments</comments>
		<pubDate>Tue, 16 Jul 2013 08:41:20 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Conversion Rate Optimization]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=927</guid>
		<description><![CDATA[<p>One statistical concept that Internet marketers often overlook is the difference between correlation and causation. Understanding the difference between the two will allow stakeholders to make a decision on whether to adopt changes site wide or not. Once Internet Marketers have tested a hypothesis with variation pages that included several test elements, the confirmation on [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/correlation-vs-causation-conversion-rate-optimization-tips/">Correlation vs Causation: Conversion Rate Optimization Tips</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>
	<img align="right" alt="Correlation vs Causation - Conversion Rate Optimization Tips" height="147" hspace="2" src="http://www.bytefive.com/wp-content/uploads/correlationvscausationcrotips.jpg" vspace="2" width="250" /><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">One statistical concept that Internet marketers often overlook is the difference between correlation and causation. Understanding the difference between the two will allow stakeholders to make a decision on whether to adopt changes site wide or not. Once Internet Marketers have tested a hypothesis with variation pages that included several test elements, the confirmation on whether the test elements were influential in increasing conversion should be confirmed.&nbsp;</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">The trick word here is test elements. Since most variation pages will have several test elements, understanding the influence of each element on conversion is critical. Let us assume that the test elements in our variation pages are:</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">a)&nbsp;Headline</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">b)&nbsp;Call to Action</span></span></p>
<table border="1" cellpadding="1" cellspacing="1" style="height: 200px; width: 400px; ">
<thead>
<tr>
<th scope="col"><span style="font-size:18px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
				</span></strong></span></th>
<th scope="col"><span style="font-size:18px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><span style="font-weight: normal; text-align: -webkit-auto; ">Headline</span> </span></strong></span></th>
<th scope="col"><span style="font-size:18px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><span style="font-weight: normal; text-align: -webkit-auto; ">Call to Action</span> </span></strong></span></th>
<th scope="col"><span style="font-size:18px;"><strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><span style="font-weight: normal; text-align: -webkit-auto; ">Conversion</span></span></strong></span></th>
</tr>
</thead>
<tbody>
<tr>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Variation &nbsp;1 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">H1</span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;C1</span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">15%</span></span></td>
</tr>
<tr>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Variation 2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">H1 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; C2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">25%</span></span></td>
</tr>
<tr>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Variation 3 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">H2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; C1 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">13% </span></span></td>
</tr>
<tr>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Variation 4 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">H2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; C2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">18% </span></span></td>
</tr>
</tbody>
</table>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">We created four variation pages based on two test elements. As you can see, Variation 2 and Variation 4 are the top two performing pages, contributed by elements H1, C2, H2. The only common element in the top performing variation pages is C2 or Call to Action &ndash; 2. This is where understanding the difference between correlation and causation is crucial.</span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Did Call to Action -2 contribute towards the increase in conversion?</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">What is correlation?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Correlation in CRO means that the test element and the conversion rate have some kind of a relationship.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">But based on two variation pages, you cannot conclude that Call to Action -2 caused the increase in conversion rate.</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">So what is causation?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Call to Action-2 contributing towards the increase in conversion rate can only be implied in a true experiment.&nbsp;</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">So what is true experiment in Conversion Rate Optimization?</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">When Internet Marketers have complete control over at least one element of the experiment, then the Call to Action-2 element can be randomly placed in each experiment. Let us say that we are testing two similar pages with Call to Action -2 and the marketer has control over traffic allocation by Country of visitor. So when a visitor from US reaches your website, she is randomly allocated to Page 1 or 2. Now we measure the conversion rate for visitors from US. If we get a similar conversion rate above the actual control with +/- 2% variation, Call to Action-2 caused the increase in conversion.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<table border="1" cellpadding="2" cellspacing="2" style="height: 200px; width: 400px; ">
<thead>
<tr>
<th scope="col"><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Pages&nbsp;</span></span></th>
<th scope="col"><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><span style="font-weight: normal; text-align: -webkit-auto; ">Call to &nbsp;Action</span><span class="Apple-tab-span" style="font-weight: normal; text-align: -webkit-auto; white-space: pre; "> </span></span></span></th>
<th scope="col"><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><span style="font-weight: normal; text-align: -webkit-auto; ">Traffic (Random)</span> </span></span></th>
<th scope="col"><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><span style="font-weight: normal; text-align: -webkit-auto; ">Conversion</span> </span></span></th>
</tr>
</thead>
<tbody>
<tr>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Page 1</span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">C2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">US </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">18% </span></span></td>
</tr>
<tr>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Page 2 ( Page 1 Duplicate)<span class="Apple-tab-span" style="white-space: pre; "> </span> </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">C2 </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">US </span></span></td>
<td style="text-align: center; "><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">17.5% </span></span></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><span style="font-size: 16px; font-family: 'trebuchet ms', helvetica, sans-serif; ">If you want expert help in conversion rate optimization ,&nbsp;<a href="http://www.bytefive.com/contact/">contact us</a>&nbsp;or you can call us at:&nbsp;</span><strong style="font-size: 16px; "><font face="'trebuchet ms', helvetica, sans-serif">India (Ph): +91 9497189032, UK (Ph): +44 (0)20-3371-9976 or US (Ph): +1 650-491-0004</font></strong></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">ByteFive provides Internet Marketing Services</span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;(Search Engine Optimization (SEO), Search Engine Marketing (SEM), Develop processes and best practices for Internet Marketing, Manage and Analyze Web Analytics packages, Perform Landing page Optimization, Manage E-Mail Newsletter, Perform Competitor Research, Create &amp; market Content, and provide customized training</span><strong style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;</strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">to help you achieve your revenue and business goals.</span></p>
<p><span style="font-size: 18px; "><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong><a href="http://www.bytefive.com/newsletter/">Subscribe to ByteFive&#39;s Newsletter</a></strong></span></span><span class="Apple-tab-span" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; white-space: pre; "> </span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/correlation-vs-causation-conversion-rate-optimization-tips/">Correlation vs Causation: Conversion Rate Optimization Tips</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<title>Google Content Experiments: Fixing Domain Validation Errors</title>
		<link>http://www.bytefive.com/blogs/google-content-experiments-fixing-domain-validation-errors/</link>
		<comments>http://www.bytefive.com/blogs/google-content-experiments-fixing-domain-validation-errors/#comments</comments>
		<pubDate>Mon, 15 Jul 2013 08:37:03 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Conversion Rate Optimization]]></category>
		<category><![CDATA[Google Content Experiments]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=924</guid>
		<description><![CDATA[<p>When you set up your first Content Experiment, you might face a cookie domain name consistency error. This error is caused by using different domain name settings for Google Analytics and Content Experiments code.&#160; To fix the error, change the content experiment code to reflect the domain name settings used in Google Analytics Code. Google [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/google-content-experiments-fixing-domain-validation-errors/">Google Content Experiments: Fixing Domain Validation Errors</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">When you set up your <strong><a href="http://www.bytefive.com/blogs/how-to-use-google-content-experiments-first-experiment/">first Content Experiment</a></strong>, you might face a cookie domain name consistency error. This error is caused by using different domain name settings for Google Analytics and Content Experiments code.&nbsp;</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">To fix the error, change the content experiment code to reflect the domain name settings used in Google Analytics Code.</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Google Analytics Code</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">var _gaq = _gaq || [];</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_gaq.push([&#39;_setAccount&#39;, &#39;UA- Account Id&#39;]);</span></span></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_gaq.push([&#39;_setDomainName&#39;, &#39;.example.com&#39;]);</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_gaq.push([&#39;_setAllowLinker&#39;, true]);</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_gaq.push([&#39;_trackPageLoadTime&#39;]);</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_gaq.push([&#39;_trackPageview&#39;]);</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">(function() {</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; &nbsp; &nbsp; var ga = document.createElement(&#39;script&#39;); ga.type = &#39;text/javascript&#39;; ga.async = true;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; &nbsp; &nbsp; ga.src = (&#39;https:&#39; == document.location.protocol ? &#39;https://ssl&#39; : &#39;http://www&#39;) + &#39;.google-analytics.com/ga.js&#39;;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; &nbsp; &nbsp; var s = document.getElementsByTagName(&#39;script&#39;)[0]; s.parentNode.insertBefore(ga, s);</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp; &nbsp; })();</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Google Content Experiment Code</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;script&gt;function utmx_section(){}function utmx(){}(function(){var</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">k=&#39;<strong>experiment-id</strong>&#39;,d=document,l=d.location,c=d.cookie;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">if(l.search.indexOf(&#39;utm_expid=&#39;+k)&gt;0)return;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">function f(n){if(c){var i=c.indexOf(n+&#39;=&#39;);if(i&gt;-1){var j=c.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">indexOf(&#39;;&#39;,i);return escape(c.substring(i+n.length+1,j&lt;0?c.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">length:j))}}}var x=f(&#39;__utmx&#39;),xx=f(&#39;__utmxx&#39;),h=l.hash;d.write(</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;&lt;sc&#39;+&#39;ript src=&quot;&#39;+&#39;http&#39;+(l.protocol==&#39;https:&#39;?&#39;s://ssl&#39;:</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;://www&#39;)+&#39;.google-analytics.com/ga_exp.js?&#39;+&#39;utmxkey=&#39;+k+</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;&amp;utmx=&#39;+(x?x:&#39;&#39;)+&#39;&amp;utmxx=&#39;+(xx?xx:&#39;&#39;)+&#39;&amp;utmxtime=&#39;+new Date().</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">valueOf()+(h?&#39;&amp;utmxhash=&#39;+escape(h.substr(1)):&#39;&#39;)+</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;&quot; type=&quot;text/javascript&quot; charset=&quot;utf-8&quot;&gt;&lt;\/sc&#39;+&#39;ript&gt;&#39;)})();</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;/script&gt;&lt;script&gt;utmx(&#39;url&#39;,&#39;A/B&#39;);&lt;/script&gt;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Since the Analytics code uses the format &#8211; &lsquo;.example.com&rsquo;: _gaq.push([&#39;_setDomainName&#39;, &#39;.example.com&#39;]), add the following code snippet above the Content Experiments Code</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;script&gt;&nbsp;</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_udn = &quot;.example.com&quot;;&nbsp;</span></span></p>
<p><span style="font-size:18px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;/script&gt; &nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">The Final Content Experiment Code will be:</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;script&gt;&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">_udn = &quot;.example.com&quot;;&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;/script&gt; &nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;script&gt;function utmx_section(){}function utmx(){}(function(){var</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">k=&#39;experiment-id&#39;,d=document,l=d.location,c=d.cookie;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">if(l.search.indexOf(&#39;utm_expid=&#39;+k)&gt;0)return;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">function f(n){if(c){var i=c.indexOf(n+&#39;=&#39;);if(i&gt;-1){var j=c.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">indexOf(&#39;;&#39;,i);return escape(c.substring(i+n.length+1,j&lt;0?c.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">length:j))}}}var x=f(&#39;__utmx&#39;),xx=f(&#39;__utmxx&#39;),h=l.hash;d.write(</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;&lt;sc&#39;+&#39;ript src=&quot;&#39;+&#39;http&#39;+(l.protocol==&#39;https:&#39;?&#39;s://ssl&#39;:</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;://www&#39;)+&#39;.google-analytics.com/ga_exp.js?&#39;+&#39;utmxkey=&#39;+k+</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;&amp;utmx=&#39;+(x?x:&#39;&#39;)+&#39;&amp;utmxx=&#39;+(xx?xx:&#39;&#39;)+&#39;&amp;utmxtime=&#39;+new Date().</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">valueOf()+(h?&#39;&amp;utmxhash=&#39;+escape(h.substr(1)):&#39;&#39;)+</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&#39;&quot; type=&quot;text/javascript&quot; charset=&quot;utf-8&quot;&gt;&lt;\/sc&#39;+&#39;ript&gt;&#39;)})();</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&lt;/script&gt;&lt;script&gt;utmx(&#39;url&#39;,&#39;A/B&#39;);&lt;/script&gt;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">To use a single code for running experiments in multiple sub-domains change <strong>_udn = &quot;.example.com&quot; to _udn = &quot;example.com&quot;</strong> and <strong>_gaq.push([&#39;_setDomainName&#39;, &#39;.example.com&#39;]); to _gaq.push([&#39;_setDomainName&#39;, &#39;example.com&#39;]);</strong></span></span></p>
<p>&nbsp;</p>
<p><span style="font-size: 16px; font-family: 'trebuchet ms', helvetica, sans-serif; ">If you want expert help in setting up Content Experiments for your website,&nbsp;<a href="http://www.bytefive.com/contact/">contact us</a>&nbsp;or you can call us at:&nbsp;</span><strong style="font-size: 16px; "><font face="'trebuchet ms', helvetica, sans-serif">India (Ph): +91 9497189032, UK (Ph): +44 (0)20-3371-9976 or US (Ph): +1 650-491-0004</font></strong></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">ByteFive provides Internet Marketing Services</span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;(Search Engine Optimization (SEO), Search Engine Marketing (SEM), Develop processes and best practices for Internet Marketing, Manage and Analyze Web Analytics packages, Perform Landing page Optimization, Manage E-Mail Newsletter, Perform Competitor Research, Create &amp; market Content, and provide customized training</span><strong style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;</strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">to help you achieve your revenue and business goals.</span></p>
<p><span style="font-size: 18px; "><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong><a href="http://www.bytefive.com/newsletter/">Subscribe to ByteFive&#39;s Newsletter</a></strong></span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/google-content-experiments-fixing-domain-validation-errors/">Google Content Experiments: Fixing Domain Validation Errors</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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		<title>Google AdWords Auction Insight Report &#8211; Tutorial</title>
		<link>http://www.bytefive.com/blogs/google-adwords-auction-insight-report-tutorial/</link>
		<comments>http://www.bytefive.com/blogs/google-adwords-auction-insight-report-tutorial/#comments</comments>
		<pubDate>Tue, 25 Jun 2013 06:56:41 +0000</pubDate>
		<dc:creator><![CDATA[Atul Jose]]></dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.bytefive.com/?p=919</guid>
		<description><![CDATA[<p>Bidding relentlessly without getting any feedback on impression share and competition can be inefficient. To fix this problem, Google AdWords has introduced the Auction Insight Report. To access the Auction Insight Report 1)&#160;Click Any AdGroup that have enough clicks and conversion &#8211; around 5000 to 10,000 impressions.Remember the auction report can only be accessed at [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/google-adwords-auction-insight-report-tutorial/">Google AdWords Auction Insight Report &#8211; Tutorial</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><img align="left" alt="Google AdWords Insight Report Tutorial" height="287" hspace="2" src="http://www.bytefive.com/wp-content/uploads/googleadwordsauctioninsight.jpg" vspace="2" width="250" />Bidding relentlessly without getting any feedback on impression share and competition can be inefficient. To fix this problem, Google AdWords has introduced the Auction Insight Report.</span></p>
<p><strong><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">To access the Auction Insight Report</span></span></strong></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">1)&nbsp;Click Any AdGroup that have enough clicks and conversion &ndash; around 5000 to 10,000 impressions.Remember the auction report can only be accessed at AdGroup level</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">2)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Click the AdGroup to see the list of keywords</span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">3)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">Click the Details Tab and select keywords or all the keywords as shown below for the insight report</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><img alt="" height="224" src="http://www.bytefive.com/wp-content/uploads/detailstab.jpg" width="141" /><br />
	</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">4)</span>&nbsp;<span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">If the impressions and clicks are not enough, AdWords will show a message like this:</span></p>
<p><img alt="Auction Insight Not Enough Date Message" height="105" src="http://www.bytefive.com/wp-content/uploads/NotEnoughData.jpg" style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; " width="1084" /></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">5)&nbsp;</span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">To fix this issue, increase the time frame of the campaign&nbsp;</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">6)&nbsp;Now you will see the impression share, avg position, overlap rate, position above rate and top of page rate details.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">&nbsp;<img alt="Auction Insight Detail Data" height="60" src="http://www.bytefive.com/wp-content/uploads/AuctionInsight.jpg" width="1069" /></span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><br />
	</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">Let us understand what each term means</span></span></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; "><strong>Impression Share: </strong>As the name suggests is the total impression that your Ad has gained for all the keywords under the AdGroup. In the above case, 71.43% Impression share is gained by the Ad.&nbsp;</span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Average Position:</strong> is the average position that the Ad occupies when other Ads are compared.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Overlap Rate:</strong> is the percentage of the impression share that other competitors also gained when your Ad was shown.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">If the overlap rate is 50%, for 100 impressions that your Ad received 50 times, your competitor&rsquo;s Ad was also shown.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Position above Rate:</strong> is the number of times your competitor&rsquo;s ad was shown above your Ad.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">If the position above rate is 100%, your competitor&rsquo;s Ad was shown above your Ad, all the time.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Top of Page Rate:</strong> Google Ads are shown on right sidebar and top of the search results. The Top of Page Rate shows the number of times your Ad was shown above the search result.</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; ">In the above case, 63.81% of the Ad impressions were shown above the search results.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Auction Insight report</strong> gives you feedback on the efficiency of each keyword and the bidding strategy that you have adopted for them. Optimize the campaign based on the auction report. <strong>The combination of impression share, average position and top of page rate</strong> will give insight on the best performing keywords and Ads.&nbsp;</span></span></p>
<p><span style="font-size:16px;"><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong>Overlap rate and position above rate</strong> gives insight on the competition for the keyword. If the overlap is high and competitors have better position above rate, develop a strategy to differentiate your Ad.&nbsp;</span></span></p>
<p><span style="font-size: 16px; font-family: 'trebuchet ms', helvetica, sans-serif; ">If you want expert help in setting up PPC Ads,&nbsp;<a href="http://www.bytefive.com/contact/">contact us</a>&nbsp;or you can call us at:&nbsp;</span><strong style="font-size: 16px; "><font face="'trebuchet ms', helvetica, sans-serif">India (Ph): +91 9497189032, UK (Ph): +44 (0)20-3371-9976 or US (Ph): +1 650-491-0004</font></strong></p>
<p><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">ByteFive provides Internet Marketing Services</span><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;(Search Engine Optimization (SEO), Search Engine Marketing (SEM), Develop processes and best practices for Internet Marketing, Manage and Analyze Web Analytics packages, Perform Landing page Optimization, Manage E-Mail Newsletter, Perform Competitor Research, Create &amp; market Content, and provide customized training</span><strong style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">&nbsp;</strong><span style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 16px; ">to help you achieve your revenue and business goals.</span></p>
<p><span style="font-size: 18px; "><span style="font-family: 'trebuchet ms', helvetica, sans-serif; "><strong><a href="http://www.bytefive.com/newsletter/">Subscribe to ByteFive&#39;s Newsletter</a></strong></span></span></p>
<p>The post <a rel="nofollow" href="http://www.bytefive.com/blogs/google-adwords-auction-insight-report-tutorial/">Google AdWords Auction Insight Report &#8211; Tutorial</a> appeared first on <a rel="nofollow" href="http://www.bytefive.com"></a>.</p>
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