Q&A with Time Warner Cable's Rachel Dreyfus</h1> <article> <h1>Q&A with Time Warner Cable's Rachel Dreyfus</h1> <p>Tue, 15 Sep 2009 0:00:00 EDT</p> Charlene Weisler sits down with Time Warner Cable's Rachel Dreyfus to discuss consumer research and how online TV viewing affects linear TV.... </article> <article> <h1>Neuromarketing to Viewers</h1> <p>Tue, 1 Sep 2009 0:00:00 EDT</p> The Weather Channel's James Alexander makes the case for neuroscience as a way to better understand viewers, tune-in, recall and other habits. Why do it? The insight culled from such data can supercharge the ability to evaluate and alter network promos for maximum effectiveness.... </article> <article> <h1>Ratings</h1> <p>Thu, 20 Aug 2009 0:00:00 EDT</p> The initial ep of A&E series "Hoarders" garnered 1.8mln 18-49s and 1.8mln... </article> <article> <h1>Ratings</h1> <p>Tue, 18 Aug 2009 0:00:00 EDT</p> AMC 's "Mad Men" delivered a 2.1 rating for its 3rd-season premiere Sun night, the best rating ever for the series and any original on the net. — The 4th ep of Syfy 's "Warehouse 13" delivered... </article> <article> <h1>Ratings</h1> <p>Fri, 14 Aug 2009 0:00:00 EDT</p> Comcast SportsNet 's Thurs night coverage of the Phillies - Cubs game... </article> <article> <h1>Ratings</h1> <p>Thu, 13 Aug 2009 0:00:00 EDT</p> Last week's viewership numbers were marked by USA 's dominance and Disney Channel crying foul over a Nickelodeon ratings assertion. Original programming helped propel USA to a whopping 3.1/3.08 in... </article> <article> <h1>Guest Q&A with Daniel Fischer</h1> <p>Tue, 21 Jul 2009 0:00:00 EDT</p> CTAM Research Committee chair Charlene Weisler sits down with Daniel Fischer, president of the Solve It Group. Fischer, a veteran researcher whose resume includes Discovery Networks, Nielsen and Time Warner Cable, is currently working on approaches to increase commercial and program ratings through applied cognitive neuroscience. Interestingly, he says audience drop-offs during pods can relate demographics, dayparts and program types.... </article> <article> <h1>Ratings</h1> <p>Mon, 22 Jun 2009 0:00:00 EDT</p> USA (2.6/2.53mln) romped the week (June 7-13) among nets in prime viewership, using originals, WWE content and even reruns to "Burn" the competition, presumably without much advance "Notice." The net's... </article> <article> <h1>Online</h1> <p>Mon, 22 Jun 2009 0:00:00 EDT</p> The week of June 8, which featured "Colbert in Iraq," marked the highest traffic week ever for Comedy Central... </article> <article> <h1>Ratings</h1> <p>Thu, 18 Jun 2009 0:00:00 EDT</p> Nielsen re-ran the numbers for Fri (DTV D-Day) after an error initially had ABC 's "World News"... </article> </main></body></html>