Camel Media Group - Blog

How To Find Your Fans On Facebook!

Julie — Wed, 25 Jan 2012 12:15:34 +0000

I was asked recently where you could find a list of people who are fans of your Facebook page, simple you might think!

It takes a few clicks, you can see this from your profile or when logged in as your Facebook page.

1. Click the link "like this" which is shown under the number of fans.

2. You will be taken to your Insights section, look for the small "see likes" link on the right hand side where it says "People Who Like Your Page (Demographics and Location"

3. A list of people will be shown, if you click the arrow in the pop up box you can select a list of people, pages, admins or banned.

This is the same process if you want to make someone an admin on your Facebook page. If they are not listed, they need to like the page first.

Get Traffic From Facebook To Your Website

Mike — Sat, 14 May 2011 11:41:15 +0000

Facebook is a wonderful place to build relationships with your clients and potential clients. And I see people with exceptional communities built up around their Facebook pages.

And no traffic at all on their websites.

Your website is your place of business. It’s where people can buy your product or service, where they can find out what you can do and what you can offer them.

Facebook can’t do any of those things. And they control exactly what goes on there – if they want to shut your account down tomorrow, there’s nothing you can do to stop them.

So one of your business objectives should always be to try to gently nudge your Facebook friends towards your business website. Don’t start spamming them with links to it, but keep quietly reminding them that’s where you do your business, and encourage them to join the community on your website by commenting or signing up to your email newsletter.

So what should you be doing?

1/ When you post new content to your website, write a Facebook update about it and attach a link – you can even do this automatically using a Facebook app called RSS Graffiti. But don’t use Facebook “notes” to import your feed, as those links keep people on Facebook and don’t send them to your site.

2/ Encourage your family and friends to share links to your content.

3/ Occasionally link up to older content on your site – especially if it’s timely or relates to current events.

Finally, remember what your business objectives are with Facebook – it’s a great place to have fun, but it’s also an amazing place to drive traffic to your website.

And some of those people will end up doing business with you.

1/ Eight things you shouldn’t be doing on Facebook

2/ How to convert your Facebook profile to a page

3/ Facebook spring clean

Are You Testing Everything In Your Business?

Mike — Fri, 06 May 2011 10:29:01 +0000

Once you set up a system or process for your business, it’s easy to forget about it and just leave it running.

I was put in mind of this the other day, as I wasted tons of time in Vodafone España’s asinine call centre “loop.” You have to go through several levels listening to a computer asking you questions while you press the relevant buttons, only to find you’ve been put through to the wrong department when you finally get to speak to a human! I now know their hold music in detail! While all this was going on, I wondered when was the last time any senior manager at Vodafone had actually tried using their system to see what it was like from a client viewpoint.

Here are some tips for them, and for you:

If you have contact forms on your website, fill one in and check what happens in terms of where you are sent after doing so, and what happens next
Send yourself an email. What does it look like? What does it say in the “From” line? Does it match your corporate brand or style?
Call your business and see how the phone is answered and how quickly. If you have an answer phone, check the message. Is it still current or right for your business?
Have a look at your advertising – leaflets, business cards etc. Are they all conveying the same message?

Take some time to think about all the points of contact you have with a customer or potential customer, and make it part of your monthly routine to test them and make sure they are still good and still relevant.

The €5000 Enquiry

Mike — Tue, 03 May 2011 10:17:16 +0000

You’ve done all the hard work.

You’ve spent a fortune advertising.

Your website is really well optimised to get search traffic.

You’ve invested time being helpful on social media to people.

And then the enquiry comes in from someone who wants to buy.

And it all goes horribly wrong.

Because the member of your team that answers the enquiry is unhappy, or bored, or hasn’t been trained properly.

Or maybe it’s you?

Either way, it needs addressing.

How Does Your Website Look On A Phone?

Mike — Wed, 27 Apr 2011 11:44:18 +0000

Have you checked? What about on an iPad?

Almost 7% of all the traffic on our Lanzarote Information blog now comes from mobile devices. That’s over 200 people every day, navigating our main website with a tiny little screen.

And as more and more people buy more mobile devices, that percentage is only going to increase. People don’t tend to bring laptops on holiday any more. At best they will bring a netbook, but they are far more likely to rely on their phones in the future.

Some websites are almost impossible to read and use on a mobile device – is yours one of them? If so, you could be losing traffic, and more importantly, potential business.

So what can you do?

Site Re Design

The simplest thing is to make you existing site more mobile friendly. Make the font a little larger, use dark text on a light background and use bigger navigation buttons.

Have a Mobile Site

There are plenty of companies which will allow you to create a separate mobile website, using something like m.yourdomain.com as the the URL. These service take your existing content and simply put it into a more mobile friendly format. The clever bit is the piece of code which can be inserted into your normal website, and which detects a mobile device and automatically sends them to the right place! Here’s an example of where you can do this: Mofuse

Create an App

The ultimate option is to create a dedicated “app” for your website. The downside is that you’ll need separate ones for iPhone, Blackberry and Android devices, and each will have a cost. But developers can create a whole world of cool things that look perfect on the dev ices, and which seamlessly give people access to your content. Apps are much more customisable than a mobile website, and can even incorporate GPS and other aspects of phones. The upside is you can charge for the app, and even make money from selling advertising on it. Here’s a good post on Mashable on how to create an app. Mashable Post

What are you going to do about this?

Foursquare Day, 16th April 2011

Julie — Thu, 21 Apr 2011 21:23:17 +0000

Foursquare has not really hit Lanzarote as yet but there are a few social media entrepreneurs here trying to educate the island as to the benefits.

We received invitations to the International Foursquare Day on Saturday 16th April by Facebook and Twitter so we decided to go to the Cafe Bar La Miñoca at El Charco de San Gines in Arrecife to see who else was embracing this medium in Lanzarote.

It was really good to meet up with some other Social Media “geeks” such as:

Barbarella otherwise known as the Mad Cat Lady

Wehal aka Eric who loves the techie side of the Internet

Carlos Martinez from Lanzarote Agenda

Armando Acuña from Solucionet

Dipak Dadlani who has my phone permanently buzzing with the amount of Foursquare checkins he does!

Julian Gonzalez a freelance architect

Are the businesses of Lanzarote missing a trick not being switched on to Foursquare? Do our visitors expect to receive special offers and to be able to check in to establishments here?

Eric has set up a website for Foursquare in Lanzarote which is currently showing 1500 places that you can "check in" to. Currently Facebook Places seem more popular with residents on the island.

We don’t want to change Lanzarote but we do understand that there is a need for us to embrace Social Media and connect to our tourist market.

Intermediate Social Media Training

Mike — Sat, 16 Apr 2011 17:14:55 +0000

We had the first running of this new course here in Lanzarote this week, and it went well! We had a full house of people along, and many of them followed on from the introductory course.

We were really pleased that so many have embraced social media and are now networking well to the whole island’s benefit.

During this course we:

Dug much deeper into search engine optimisation, looking at keywords – how to identify them and then to rank well for them
Shared some advanced Twitter and Facebook marketing tactics
Discussed Facebook and Adwords advertising and explained how both work
Talked about the need for a cohesive brand across the web at all the various “outposts”

Following on from this, we’re currently looking at taking the two course package to both Las Palmas and Valencia, and as always, we’ll be flying the flag for Lanzarote!

You can get more information about our training here: Camel Media Group Social Media Training

And don’t forget, we’re happy to talk to businesses about doing a one to one consultation.

Eight Things You Shouldn’t Be Doing on Facebook

Mike — Tue, 12 Apr 2011 11:40:08 +0000

We’ve written plenty about what you should be doing on Facebook to market your business. In the interests of balance, here are eight things you shouldn’t be doing!

DON’T:

1/ Use Facebook to just blast out publicity about your upcoming events.

2/ Use Facebook to send a very public cryptic message to someone who has annoyed you.

3/ Use Facebook to complain about your boss. She’s probably on there too!

4/ Use Facebook for business communication. When you send me a personal message on Facebook, I might not see it for two days. Email or call if it’s business!

5/ Set up a personal profile for your business. That’s what pages are for! The hint is in the word “Personal.”

6/ Be boring! There are plenty of others who are boring. Stand out from the crowd!

7/ “Tag” people in images when they aren’t in them, just to get attention.

8/ Post after a few drinks to many. You’ll regret it in the morning!

What would you add?

Convert Facebook Profile To Page

Julie — Mon, 11 Apr 2011 12:57:53 +0000

If you are one of the many who created a profile for your business instead of a page then Facebook are currently allowing you to convert your existing details and friends over to a page.

When you convert your profile the profile pages will be transferred and fortunately they are also allowing your friends to be automatically added as someone who “likes” your new page.

Your existing content on the profile will not be transferred, so remember to save any information that you don’t want to lose before you start.

The other point is that your profile account will become a business account, this has limited functions from a normal user profile. Business accounts are not searchable and do not have friends but you will be able to see the administration for your page and ads.

When you’re ready, log into your Facebook profile and go to www.facebook.com/pages/migrate

What Does Your Business Email Say?

Mike — Wed, 30 Mar 2011 14:50:55 +0000

I’ve talked before about why you shouldn’t use a Hotmail or Gmail account for your business. But there’s another mistake many business email users make, and that’s not to put a “From” name into their email system.

If you don’t do that, most email services will simply take the first part of the email address and use that.

For example, I’ve had two emails today, one from “Info” and the other from “Sales.” How impersonal is that? Even though each was signed with a person’s name, I had to open them to find out who they were from. I was tempted to reply “Hello Sales…..”

Aside from the impersonality, it also means some people will assume they are spam emails and delete them. There’s a simple solution, just add your name – the email address can still be sales@yourdomain.com but when I check the inbox it will show “Your Name.” If you want to make sure the reader knows it’s a company email, then use something like “Mike – Camel Media Group.”

There’s one other big no as far as I’m concerned. And that’s the penchant for (admittedly larger companies) who seem to now send emails from noreply@yourdomain.com and then add some text into the email explaining that it has been sent from an email address that isn’t monitored.

Why?

And why do I then have to go to their websites and hunt around for an address that works if I do want to ask a question?

It’s simply poor customer service.

Send yourself an email now, and get all your staff to do the same:

What message are you all sending out?
Is the branding and information in the signature consistent?