Campaign Brief Australia

Aussies score four Gold Lions at Cannes Media Lions - McCann Melbourne, DDB Sydney and Leo Burnett Sydney lead Aussie the agency pack

2013-06-18T19:30:51Z

Australia has won four Gold Lions, two Silver Lions and four Bronze Lions at the Cannes Media Lions presented tonight in Cannes.

Sharing the spoils are DDB Sydney with a Gold Lion for McDonalds 'Track my Maccas' and a Gold Lion and Silver Lion for McDonalds 'McDonalds becomes Maccas'; McCann Melbourne with a Gold Lion and Silver Lion for Dumb Ways to Die, Leo Burnett Sydney with a Gold Lion and Bronze Lion for Coca-Cola 'Small World Machines and Bronze Lion for Bundaberg Road to Recovery.

Media Awards for Australia

Gold Lion

McCann Melbourne, "Dumb Ways to Die" Metro Trains

Leo Burnett Sydney/ Leo Burnett Chicago, "Small World Machines", Coca Cola

DDB Sydney "Track my Maccas", McDonalds Australia

DDB Sydney "McDonalds Becomes Maccas" McDonalds Australia

Silver Lion

DDB Sydney "McDonalds Becomes Maccas" McDonalds Australia

McCann Melbourne, "Dumb Ways to Die", Metro Trains

Bronze Lion

Leo Burnett Sydney "Road to Recovery", Diageo Australia

Joy Sydney, "She Runs The NIght" Nike

Leo Burnett Sydney, "Road to Recovery" Diageo Australia

Leo Burnett Sydney/ Leo Burnett Chicago, "Small World Machines", Coca Cola

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Australia scores one Gold Lion, four Silver Lions and one Bronze Lion at Cannes Outdoor Lions

2013-06-18T19:30:08Z

Australia has won one Gold Lion, four Silver Lions and one Bronze Lion at the Cannes Outdoor Lions presented tonight in Cannes.

McCann Melbourne won the Gold for the Metro Trains 'Dumb Ways to Die' Campaign.

Lions for Australia

Gold Lion

McCann Melbourne for Metro Trains campaign

Silver Lions

Leo Burnett Sydney for Coca-Cola 'Small World' campaign

Leo Burnett Sydney for Coca-Cola 'Small World Machines'

Droga5 Sydney for Pinnacle Liquor Group 'Dangerous Debris' campaign

Grey Melbourne for TAC 'A Place to Remember (The Long Table)'

Bronze Lions

Droga5 Sydney for Pinnacle Liquor Group campaign

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Omnicom supports first 'China Day' at Cannes

2013-06-18T18:06:56Z

Omnicom Group Inc, a leading marketing and advertising holding company, demonstrated its long-time support for China by hosting a panel discussion at the first "China Day" event held at the Cannes Lions International Festival of Creativity.

Says Serge Dumont, Omnicom group vice chairman, and chairman Asia Pacific (pictured): "As the Festival celebrates its 60^th anniversary, its organizers have wisely chosen to spotlight one of the world's most important countries. The support of the Group and its agencies at this year's Festival reflects our long-term commitment to China, the world's number-two advertising market worldwide in terms of market scale. Because understanding China has become crucial to any company with global aspirations, Omnicom assembled a panel of senior executives from our agencies to discuss the key trends affecting China's families, individuals, and institutions."

Entitled "Becoming Chinese - the only way to succeed in China," the panel was moderated by Serge Dumont and included the following advertising industry leaders:

Carol Potter - president & CEO, BBDO/Proximity Greater China
Arthur Tsang - ECD, BBDO, Beijing.
Tim Cheng - CCO, DDB Group Shanghai
Doug Pearce - CEO, Omnicom Media Group, Greater China
Ian Thubron - group president, Greater China, TBWA Asia Pacific

On Monday 17 June, Omnicom also hosted a private lunch to welcome Mr. Li Dong Sheng President of the China Advertising Association and its Secretary General Mr. Yan Jun. Along with Mr. Bernard Brochand, the Mayor of Cannes, selected leaders from the advertising industry and Omnicom agencies attended the lunch.

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Veksner: Cannes Stripped Bare - Day Two

2013-06-18T16:45:11Z

Each day Simon Veksner, head of ideas at Naked Communications Australia, is posting a photo diary depicting 'the other side of Cannes'. Guaranteed no coverage of jury rooms, seminars, or award shows, exclusive to CB

As Advertising Creatives, we are permanently searching for the new and innovative - our job is a neverending quest to do something that no one else has done before.

And that's why we refuse to follow trends.

Sorry Google Beach. Sorry Grand Audi Room. Sorry Spotify Garden. Sorry all the other brands that are trying to gain currency with creatives in Cannes. Ray-Ban owns this town, with near 100% top-of-shirt awareness.

All pictures from last night's Campaign Brief cocktail party.

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Leo Burnett Worldwide and Contagious present Wildfire/Full of Tomorrow seminar during Cannes

2013-06-18T16:13:08Z

As Cannes International Festival of Creativity celebrates its 60th anniversary, Leo Burnett Worldwide and Contagious will look 60 months into the future to offer a head-start on the most significant technological innovations that will redefine how brands connect with people.

On Tuesday, June 18, from 5:00 - 5:45 p.m.in Cannes (10:00 - 10:45 a.m. CST) James Kirkham, Leo Burnett's newly appointed global head of social and mobile and Paul Kemp-Robertson, co-founder and editorial director for Contagious Communications will explore how technology can be applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining.

Voted the "Seminar of the Day" by the first-ever Lions Live, Full of Tomorrow will be live streamed on Cannes' Lions Live page for viewers at home.

Says Kirkham: "Working on this already feels like a career highlight; I get to work with Contagious on exploring incredible technologies which brands will be able to humanise in the very near future. It is like being a part of your favourite book and getting to talk about it to the world live on YouTube. What's not to like?"

Full of Tomorrow will explore fledgling technologies, including affective interfaces, which detect human mood and emotion;cognitive computing, which absorbs medical data from the body to make more accurate diagnoses; and epidermal electronics, which can measure skin hydration, temperature and electric signals from activity in the muscles and the brain. The seminar will also explore multisensory projections and new e-commerce experiences that affect the way we shop and interact with products. Lastly, the session will explore the human body as interface and how advanced motion tracking could engage consumers with brands through the slightest movement.

Says Kemp-Robertson: "Brands are best placed to adapt new technologies that seem miraculous, but will soon become small wonders of everyday life. They have the reach, scale and access to creative collaborators (including, of course, agencies) to make this happen, driven by the brand/consumer data exchange and the value this brings both parties. Wildfire will show amazing stuff - all rooted in practical examples and real world evidence. That's the value to the audience - they hear stuff like 'haptic,' but we will show what's already happening in this area and what opportunities exist for brands."

The seminar will leave marketers with important takeaways and thought starters as we attempt to navigate the future of advertising and consumer interaction, including:

How can experimenting with technology let brands step outside their traditional limitations?
Are you using technology to mask bad ideas? If it's not useful, relevant or entertaining, it's not worth sending out into the world.
With technology moving at such a rapid pace, how do marketers ensure they keep humans - not consumers - at the heart of everything they do?
How can brands use technology to solve real problems or make enhancements to people's everyday lives?

To follow the continued conversation, view Leo Burnett and Holler's Wildfire Cannes / Full of Tomorrow Tumblr page, which displays cutting edge examples of tomorrow's technology. You can also follow the conversation on Twitter using #WildfireCannes.

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Deborah Frenkel Cannes Diary: Day Two

2013-06-18T15:36:05Z

Deborah Frenkel, copywriter at JWT Melbourne has been picked as one of 35 creatives under the age of 28 to attend the 2013 Young Creative Academy in Cannes. Here she gives a rundown of her second day in Cannes.

Yesterday, we kicked off with some impromptu yoga, Indian singing and a bit of stand-up comedy (see Ben's write up here).

Today, on Day 2 of the Young Creatives Academy, a bit of theatresports is on the agenda. In front of 24 people I barely know, plus advertising legend Bob Isherwood, I find myself pretending to be a duck.

The week is styled as a guided tour through everything that could make us better at what we do - coming up with ideas, making them great, and actually making them happen. Dignity itself is not required.
The room is a combo of energy and terror - maybe inevitable given we're a bunch of twenty-something creatives, all at the beginning end of their careers, and not really all that sure what we're doing. 'What if you secretly think you're crap?' we ask Bob. 'Do you ever overcome insecurity about your ideas? ' 'Is this whole award thing just bullshit?' We end the discussion soothed.

In the afternoon, we hear from Patrick Collister who describes himself as 'the only old fart at Google.' Did we know that neurologically, only 1 in 5 people have the brain circuitry required to have a new idea? We didn't, and we feel a bit smug and special until he whips out the brutal truth about the week - 'for a creative, the absolute worst and best thing that can happen is that your mate gets a lion.'

Later that evening, at the first awards ceremony, I remember this through my fog of envy, and it makes me smile. By the end of the night, one Academy student will have scored a gold lion, and those of us watching will erupt screaming in the back row. We may have no dignity left, but in its place we've got a duckload of motivation already. And there are still 5 days of the Academy to go.

Quack.
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Ben Welsh's Cannes Diary: Day Five

2013-06-18T15:06:50Z

Ben Welsh, ECD at M&C Saatchi, Sydney is Australia's representative on the Cannes Lions Outdoor jury. Welsh, along with most of the Australian and NZ jurors, is of course reporting exclusively for CB.

Day five? I think so. Yes, yes, it is, and it's our last day which means we have to keep going till we have finished. We have 28 categories to go through and then we have to pick the Grand Prix. Will I make the Aussie drinks thing at the Grand? Bump in to Ben Coulson on the Croisette and for the second time we are dressed identically, two bearded Bens. He tells me of controversy amongst a few entries which had kept them at it till two or three in the morning. Will I make the end of the Aussie drinks thing at the Grand?
10.00pm. Ok, I won't make the drinks thing, but I wouldn't miss this for the world. We are choosing the Grand Prix. Last year there were two awarded because the category is so diverse, but that seems a bit of a cop out so we are looking for just one. The one from 5,700 entries, 600 shortlists and X Golds (no that's not a Roman numeral). It's like a mini election. We all suggest what we think is the best and why. I am torn between two, one traditional, one almost a product in itself and very, very clever. There are five pieces of work that keep coming up. We vote by writing our nomination on a piece of paper and handing it toTony. He reveals the slips, one by one. Now there are just three and while one has a small majority it needs 2/3 to win. We eliminate the third place and vote again. One for idea A, two, three, then one, two, three, four for B. Pretty soon it's six all. If it gets to seven all I think it's a recount (17 jurors, we need 11 for a 2/3)..........

It doesn't. A stays at six counts and B (there is no significance in the A or B either) gets to 11. We have a Grand Prix winner!

We had our bit of controversy, which was handled with aplomb. We've had different opinions, we've been through long discussions, we've been back and forth, but looking through the different coloured Lions we feel we have done a good job. Sure, we don't agree on everything and people will undoubtedly say "how did that get gold, and why was that only a bronze?" Thank you Mr Granger, thank you fellow jurors.

It's been "nickel" which may not be bronze, silver or gold, but is, I'm assured, French for cool.
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Cam Hoelter's Cannes Diary: Day Four

2013-06-18T14:56:24Z

Cameron Hoelter, creative director at DDB Sydney is Australia's representative on the Cannes Lions Press jury. Hoelter, along with most of the Australian and NZ jurors, is of course reporting exclusively for CB.

Day four was by far the most interesting. Today we awarded Lions and selected the Grand Prix.

Campaigns that on day one you thought had a good chance, suddenly felt out of their depth. A pretty harsh reminder of just how good a press ad has to be here to even compete.

The basic parameters in press haven't changed in a hundred years. Just ink on a page. So creating something that feels fresh is unbelievably difficult. Consequently a fair bit of debate centred around originality. How close does it have to be, to have been done before?
With everyone having to raise their hands to vote, as well as arguing for and against particular campaigns, it was fascinating seeing which ideas resonated with some jurors more than others.

The Argentinian juror loved the 'sheep' ad and thought it deserved silver. 'Sheep' ad? I couldn't remember a sheep ad. Until he pointed to a very nice Jeep campaign on the wall.

'Accents are funny' I thought, until I realised I was probably the only person in the room who only spoke one language.

The last two hours were spent choosing a Grand Prix. We went from 4 campaigns down to 3. Then 3 down to 2. And then we debated... And debated... And debated. With no campaign winning a majority. At 8.30pm pizzas and tuna nicoise arrived. We ate and debated some more. Then as the deadlock seemed permanent and festival heavyweights we being called into adjudicate, someone crossed the floor. Le phew.

To be honest there was some breathtaking work this year. But not one clear winner. Not one that used the medium in a completely original way. But then I thought, maybe I'm being too harsh on print. Maybe comparing it with other new and rapidly evolving mediums is unfair. Because after a hundred years of pushing around ink on a page, how 'revolutionary' can
you be?
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Innocean announces at Cannes its plans to expand into Europe's largest comms start-up

2013-06-18T14:46:39Z

Innocean Worldwide, the creative force behind the Hyundai and KIA brands, has announced its intention to expand in Europe beyond automotive to work with brands in other sectors.

While Innocean boasts a global network of 20 offices located in 16 countries, Innocean Worldwide Europe's move from 'In-house Agency' to fully-fledged communications company will see the European branch become the continent's largest communications start-up - beginning its first new business drive with a team of 250 employees across 8 European offices.

Innocean Worldwide Europe recently established itself in stylish new offices separate from the Hyundai and KIA Motor Europe premises in Frankfurt's creative quarter and has made a string of new senior hires to mark its aggressive new business push.
The company, which is a premium sponsor of this year's 60th Cannes Lions Festival of Creativity, has taken the event as an opportunity to announce its first non-automotive clients in the European Market; an account with Turkish Airlines which it picked up beating 9 other agencies, Gushlow & Cole, secured without a pitch and most recently, Affelou.

To celebrate its unique and integrated creative approach which the company is taking to market, Innocean is hosting a seminar in the Debussy Theatre at 2pm today at Cannes, bringing together Hyundai's Chief Design Officer, Peter Schreyer, and internationally renowned Korean artist Do-Ho Suh to explore the fusion between East and West in the context of creativity and design.

Says Ike Kwon (pictured), president & chief executive officer of Innocean Worldwide Europe: "The secret to Innocean's success is its unique combination of Eastern and Western thinking. We combine creative excellence with a dynamic culture and iron work ethic that few of the traditional agencies can match - as our success in building the Hyundai and KIA brands testifies.

"Most people think that opportunity is moving East, but we see Europe as a market full of untapped potential - particularly as the economic climate drives businesses to seek out more creative, integrated and effective ways of doing business. Innocean is investing heavily in its European operations, and we look forward to reaping the benefits alongside our Clients in years to come."

Says Johan Fourie, chief operating officer of Innocean Worldwide Europe: "Anyone who has ever delivered an automotive campaign knows the definition of the word 'integrated'. Our naturally collaborative culture, which stems from Innocean's Korean heritage, is ideally suited to complex multidisciplinary campaigns - and we bring an 'in-house' eye to our creative work which helps break down the traditional boundary between client and agency. Today we invite businesses across Europe to hear more about our ethos and philosophy, and to understand exactly what drives our ambition to be a top tier Global Communications Company by 2016."
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Dave Bowman's Cannes Diary: Day 3, 4 and 5

2013-06-18T14:26:30Z

Dave Bowman, joint ECD of Whybin\TBWA Sydney, is Australia's representative on the Cannes Lions Direct jury. Bowman, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Okay, so where was I? Over the course of day four, we've somehow gotten ourselves a shortlist. There have been more than a few heated discussions about certain entries. Some were filled with arguments that seemed to carry water from both sides of the fence, others not so much. I learnt that the idea of friendship is particularly strong and powerful in Latin America during one such exchange, for example. As it turns out, friendship is far more important there than in any other part of the world. This was a supporting argument for one of the stranger campaigns I've seen this week.
Anyway, with 27 opinions in the room you're always going to get some strange results further down the list. But, by the time it gets to the metal conversation we really do feel we're starting to find the best of the bunch. The agreement at this end is pretty much universal. "Dumb ways to die" is certainly a favourite for all. As is the Starhub "third eye" campaign out of Singapore. So simple, and powerful. Just can't help feeling it would have had even more impact had it enjoyed a few more months to build it's ever-growing army of micro-volunteers. But, we're spoilt for choice. When it comes time for Grand Prix judging, Mark Tutsell, our jury president really does do us a credit by maintaining order and encouraging all of us to think long and hard about our final decision. The vote ends up happening three times (by secret ballot) in an effort to break a deadlock between the two campaigns I've just mentioned and finally we have a result. That you already know by now as I've been hopelessly late in getting this diary entry to Lynchy. McCann takes it out and by the time they do, the gents already have another Grand Prix trophy in hand. I suspect that Mr Mescall and friends from Melbourne are going to have quite the week. And deservedly so.

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The Campaign Brief Live Cannes interview: Neil Dawson, chief creative officer, BETC London

2013-06-18T09:33:07Z

CB caught up with Neil Dawson, founding executive creative director of BETC London, creator of the much loved Diet Coke 'Gardener' spot.

This week the agency celebrates its second anniversary, and has recently won the global Bacardi business.

VIEW THE INTERVIEW

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Nine Aussie entries make the cut at shortlist stage of Cannes Design Lions - Leo Burnett Sydney leads Aussie pack with two finalists

2013-06-18T09:04:28Z

Australia has scored nine finalists at the shortlist stage of the Cannes Design Lions, led by Leo Burnett Sydney with two finalists.

Australian Shortlist
Diageo, Bundaberg Rum 'Cutout' via Leo Burnett Sydney
Visual Identity 'Music & Sound for Advertising Film' via Noise International/Like Minded Studio
Landor Morning Events 'Wake Up' Landor Sydney
Leo Burnett Sydney 'Leo's Cider' via Leo Burnett Sydney
Steve Li, Acupuncturist 'Steve Li' via RE Sydney
Qantas 'Stories For Every Journey' via Droga5
Noise International 'The Art of Noise' via M&C Saatchi Sydney
Ramblin' Brands 'Smilemakers Vibrators' via Bear Meets Eagle on Fire
Sky New Zealand/Igloo 'Igloo Brand Creation' via Interbrand Sydney

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17 Aussie entries make the cut at shortlist stage of the Cannes Radio Lions - McCann Melbourne leads the Aussie agency pack with four finalists

2013-06-18T08:38:52Z

Australia has scored 17 finalists at the shortlist stage of the Cannes Radio Lions, led by McCann Melbourne with four finalists.

Australian Shortlist
Four Pines Brewery 'Space Bored' via JayGrey/Nylon Studios
M.J Bale 'Airport Security' via Whybin\TBWA Sydney
M.J Bale 'Flightmare' via Whybin\TBWA Sydney (x2)
Britax 'Kirsty' via DDB Melbourne/Gusto Music
Britax 'Joe' via DDB Melbourne/Gusto Music
Britax 'Barbara' via DDB Melbourne/Gusto Music
Volkswagen Driver Fatigue Technology 'Road' via DDB Sydney
Volkswagen Driver Fatigue Technology 'Street' via DDB Sydney
Tennis Australia 'Guitar Duet' via M&C Saatchi Melbourne
Perth Zoo 'Beady Eyes' via The Brand Agency Perth/Eardrum Australia
Perth Zoo 'Prickly' via The Brand Agency Perth/Eardrum Australia
Perth Zoo 'Urine' via The Brand Agency Perth/Eardrum Australia
Metro Trains Melbourne 'Dumb Ways To Die' via McCann Melbourne (x4)

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The Campaign Brief Live Cannes interview: MOFILM chief creative officer David Alberts

2013-06-18T08:32:14Z

Campaign Brief caught up with Aussie expat David Alberts, the London-based chief creative officer of MOFILM, which boasts "the world's biggest creative department".

VIEW THE INTERVIEW

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19 Aussie entries make the cut at shortlist stage of the Cannes Cyber Lions - McCann Melbourne leads the Aussie agency pack with six finalists

2013-06-18T08:12:30Z

Australia has scored 19 finalists at the shortlist stage of the Cannes Cyber Lions, led by McCann Melbourne with six finalists and Leo Burnett Sydney.

Australian Shortlist
Metro Trains Melbourne 'Dumb Ways To Die' via McCann Melbourne (x6)

Save Our Sons 'The Most Powerful Arm Ever Invented' via Reactive Melbourne (x3)

Google Chrome 'Build With Chrome' via M&C Saatchi/Mark Sydney (x2)

Skittles 'Telekinize The Rainbow' via Clemenger BBDO Sydney (x2)
Coca-Cola 'Small World Machines' via Leo Burnett Sydney (x2)
TEDxSydney 'Mimeisthai' via Clemenger BBDO Sydney
Defence Force Recruiting 'Anytime. Anywhere' via George Patterson Y&R Melbourne
Seek Volunteer 'Volunteer to Promote Volunteering' via Leo Burnett Melbourne
Reckitt Benckiser 'Durexperiment Fundawear' via Havas Worldwide Sydney
Carlton Draught 'Beer Chase' via Clemenger BBDO Melbourne

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Simon Veksner: Cannes Stripped Bare - Day One

2013-06-18T07:02:27Z

Each day Simon Veksner - Head of Ideas at Naked Communications Australia - is posting a photo diary depicting 'the other side of Cannes'. Guaranteed no coverage of jury rooms, seminars, or award shows.

So here I am in the SOF, where many delegates are writing informative blog posts about the state of our industry. I thought about doing that too. Then I thought 'nah'.

Welcome to 'the other side of Cannes' - guaranteed no coverage at all of jury rooms, seminars, or award shows. VIEW THE CANNES PHOTO DIARY

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Aussie and Kiwi delegates treated to CB Welcome Drinks courtesy of Robber's Dog and Cirkus

2013-06-18T06:48:15Z

Campaign Brief - together with sponsors Robber's Dog and Cirkus - hosted a Welcome Cocktail soirée last night for several hundred Aussie and Kiwi delegates at the Grand Hotel in Cannes.

The Aussies in particular were celebrating hard as news came through that McCann Melbourne had scored two Grand Prix.

The Party was still going strong when McCann ECD John Mescall and art director Pat Baron staggered in clutching the heavy metal.

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Finch director Derin Seale shoots new TV spot for the Holden VF Commodore via AJF Partnership

2013-06-18T06:13:48Z

Finch director Derin Seale has directed a new spot for the all new Holden VF Commodore via AJF Partnership.

The spot was shot in Victoria, Australia and New York City.

Click here to see more of Seale's work.

WATCH THE SPOT
Agency: AJF Partnership
Creative Director: Adam Francis
Creative Director: Josh Stephens
Senior Art Director: Andy Jones
Senior Copywriter: Glenn Dalton
Senior Account Director: Aminah Hart
Group Account Director: Penny Watson
Senior TV Producer: Jess van Roosendaal

Production Company: Finch
Production Company (US): Believe Media
Director: Derin Seale
Producer: Roy De Giorgio
Producer (US): Jason Manz
DOP (Australia): Steve Windon
DOP (US): Martin Ahlgren
Executive Producer: Karen Bryson
Executive Producer: Cath Anderson
Managing Director / Executive Producer: Rob Galluzzo
Executive Producer (US): Jannie McInnes
Production Designer: Lucinda Thomson
Production Designer (US): Matt Duncan

Post Production: Method Studios
Editor: Simon Njoo
Post Producer: Catherine Park
Grader: Andy Clarkson
Online: Chris Betteridge
Music Composer: Michael Yezerski
Sound Studio: Nylon Studios

Client: Holden
Marketing Director: Phil Brook
Marketing Manager: Kristian Aquilina
Senior Product Manager: Jayne Willmott
Product Manager: Chris Pang
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Stevie's Scam School educates VIC consumers on how to avoid online scams via Taboo Group

2013-06-18T05:58:09Z

Consumer Affairs Victoria has launched Victorians into the second grade of Stevie's Scam School yesterday with six new lessons in how to avoid costly online scams.

Following the success of the 2012 campaign aimed at small businesses, Consumer Affairs Victoria has been working with Melbourne marketing agency The Taboo Group to combat the problems everyday consumers encounter online.

VIEW THE REBATE SCAM SPOT
VIEW THE RENTAL SCAM SPOT
VIEW THE LOTTERY SCAM SPOT
VIEW THE ONLINE SELLING SCAM SPOT
VIEW THE ROMANCE SCAM SPOT
VIEW THE INVESTMENT SCAM SPOT
The six new animated lessons focus on problems that arise from internet selling, dating, renting, lotteries, investments and rebates; providing viewers with valuable tips to protect themselves from avoidable scams.

Says Andrew MacKinnon, managing director of The Taboo Group: "It's a sign of a successful campaign that Consumer Affairs Victoria briefed us to bring Stevie back and continue his great work from last year."
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Melbourne Food & Wine Festival appoints Ogilvy Melbourne as lead strategy and creative partner

2013-06-18T05:46:34Z

One of the country's premier gourmet events, the Melbourne Food and Wine Festival, today announced the appointment of Ogilvy Group Melbourne as lead agency on its strategy and creative account.

The agency begins work immediately on the coveted account, which was won following a
competitive process. It incorporates strategy development, creative execution, and a range of other activities to be developed for the 2014 Festival and beyond.
BADJAR Ogilvy general manager Michael McEwan said the team was "incredibly excited to be working on one of the world's great food and wine events.

"The Melbourne Food and Wine Festival attracts hundreds of thousands of visitors from across Australia and the globe, and is renowned for its ability to truly showcase the strength of Victoria's food and wine.

"We're looking forward to further enhancing this international reputation, while developing new
avenues to promote the Festival and all it has to offer to locals and visitors alike."

Melbourne Food and Wine Festival CEO, Natalie O'Brien, said the agency had been appointed as a result of its collaborative business model, which would allow the Festival to tap into a range of different business solutions.

Says O'Brien: "Ogilvy has an outstanding reputation for developing highly creative campaigns that drive strong results. The group has been appointed to deliver strong vision and direction for the Festival's creative as well as working with us to define our future in the digital space. We're excited to be working with them."

The Melbourne Food and Wine Festival has been running for more than 20 years, and boasts and impressive calendar of more than 200 events showcasing the State's outstanding food and wine.

Click here to visit the website.
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Woolworth's launches 90 second 'More Savings Every Day' commercial via Droga5, Sydney

2013-06-18T05:06:23Z

Woolworth's, via agency Droga5, Sydney has launched a 90 second TVC last night featuring a Woolies staffer savouring the special moments of her day.

VIEW THE SPOT

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Matt Williams at the Cannes Seminars

2013-06-18T03:43:47Z

Matt Williams, content editor at The Engine Group, London offers his take on the Cannes Seminars running throughout the week, exclusive to CB.

When it comes to selecting Cannes' 'Creative Marketer of the Year', we've all heard the rumours about the judging process.

That it's not really about the work at all - that instead it's down to a brand campaigning for months to get chosen, promising that if they win they'll spend lots of money at the festival, bring hundreds of delegates and enter more awards than ever before.
With this in mind, I was intrigued to see Coca-Cola's seminar in the Grand Audi today. As the brand of Cannes 2013, could they justify the hype?

In less than 45 minutes, any cynicism that may have been in place was quickly washed away.

It was replaced instead by an admiration for a brand that has genuinely remained at the forefront of advertising for decades, that understands and is proud of its place in the creative industry.

Coca-Cola's Jonathan Mildenhall and Ivan Pollard were the guys doing the talking, and introduced the concept of 'Work that Matters' - i.e. brands that build their social purpose into their storytelling. This provides companies with a huge creative opportunity, Pollard explained, and one which he believes Coca-Cola tries to grab on every possible occasion.

To prove this - and thereby underline Coca-Cola's credentials for being a worthy winner of Creative Marketer of the Year - Pollard and Mildenhall took the audience on a journey through the brand's trailblazing past. It started in 1955, when the brand made a radical move to feature a black woman in its advertising campaigns for the first time (this was in the same year, Mildenhall reminded us, that Rosa Parks refused to give up her seat to a white person on a Montgomery City bus and started a movement that would change the world).

This desire to defy stereotypes set the tone for the Coca-Cola brand, whether it was racial equality statements like the iconic "I'd like to give the world a Coke" ad, or issues focusing on gender (you forget how powerful a statement the 'Diet Coke break' ad was for gender equality, Mildenhall said).

In short, Coca-Cola's marketing campaigns have shown the brand's ability to read the pulse of popular culture. It's a brand that straddles borders, that is built on a sense of togetherness and inclusion. I was taken by Mildenhall's claim that Coca-Cola is nothing but "stubbornly optimistic", which lives and dies by the philosophy "What unites us is greater than that what divides us."

OK, so the seminar might all sound a bit too self-congratulatory, and you did at times sense that Mildenhall and Pollard were only one step away for claiming Coke to be the main reason for ending World War Two, sending man to the moon and capturing Osama Bin Laden, but it was a worthy reminder of the sense of social good that a brand can do when it gets creative. Here is a brand with confidence and a clear purpose. And, whether you choose to believe the rumours or not, here is a brand that deserves to be celebrated as Cannes' Creative Marketer of the Year.

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MINI Paceman launches 'The Pace' + partners with Incu to launch concept store in Chapel Street, Prahran via Vizeum + Ogilvy Melbourne

2013-06-18T03:32:51Z

Having opened its uber-cool concept store in the heart of Melbourne's fashion precinct in Chapel Street, Prahran, the stylish new MINI Paceman has formed a targeted retail partnership with hip clothing brand Incu, as well as releasing a custom magazine called The Pace.
MINI's media and advertising agencies, Vizeum and Ogilvy, collaborated on the project which expanded on the launch phase, where four Australian artists were commissioned to create a piece of artwork that showcased their slant on things.

The magazine and retail partnership are part of the second phase of the Paceman launch campaign which continues to present a highly discerning niche with brand touch points that illustrate Paceman's brand positioning.

Kai Bruesewitz, general manager of MINI, said the entire launch of the MINI Paceman has focused on thinking outside the square.

Says Bruesewitz: "To echo the tag line, we tried to take a different slant on things, and the MINI concept store is very much a part of that vision.

"Vizeum and Ogilvy gave us the inspiration to take that concept one step further by coming up with two great ideas to complement the store - a partnership with the amazing and diverse fashion brand, Incu, and an exciting new magazine that's all our own."

In conjunction with the Paceman store launch, The Pace is hitting the streets. A custom publication developed by Vizeum & Bauer Media Group and curated by Men's Style editor Michael Pickering, The Pace will be included within Men's Style magazine and distributed throughout Incu boutiques as well as café and lifestyle precincts nationally through the Avant Card network. The magazine features information about the collaborators in store and leverages Men's Style's resources to deliver credible content.

The relationship with retail partner, Incu, was born through initial content discussions with key media partner, Right Angle Studio. There are distinct similarities between the Incu and Paceman consumer and both brands have been able to leverage each other's audiences, using existing owned assets (social, blogs, website) and the retail space to create bespoke events.

These collaborations result in rich content that will be updated on MINIPaceman.com.au, allowing ongoing engagement with Paceman's target audience.

Says Ron Ferdinands, strategy director at Vizeum: "This is a campaign that starts from a different place. It is built around a powerful idea of having real conversations with confident, discerning people on subjects that matter to them. Mini is not shouting at them, it's engaged in their lives and interests. No other automotive brand has the licence to credibly launch a highly individualistic car like Mini can."

Says Fergus Donaldson, creative group head at Ogilvy Melbourne: "From start to finish Paceman gave us the opportunity to collaborate with some great creative minds from New York, Oregon, Britain, Berlin, Mulgrave, South Melbourne and Sydney. A new slant on Mini gave us the chance to put a new slant on everything we did, the culmination of which is the brilliant Paceman Store and Men's Style collaboration The Pace."
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Archibald/Williams conceives new fundraising event and campaign for White Ribbon Australia

2013-06-18T03:07:28Z

Together with White Ribbon Australia, Archibald / Williams has developed a new fundraising event to help raise funds and awareness for White Ribbon Australia, called White Ribbon Night.

Each week, at least one Australian woman is killed by a former or current partner. So on Friday 26 July, White Ribbon is asking Australians to have a night in with your friends, family and colleagues to raise funds and help put a stop to violence against women: Have a night in, to get the word out.

WATCH THE SPOT
The campaign is supported by an animated TVC and online film, digital communications and press.

Says Libby Davies, CEO at White Ribbon Australia: "White Ribbon Night was developed to complement White Ribbon Day in November, as a way to raise funds for our primary prevention initiatives. We are hopeful that White Ribbon Night will be a success for years to come so we can continue to put a stop to men's violence against women."

To host your own event, make a donation and spread the word, visit whiteribbon.org.au.

Comments (1)

Liam Riddler + Alex Bolderoff's Diary Day Two

2013-06-18T02:54:42Z

Liam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition. Here they give a rundown of the Young Lions briefing day.

Today was our Young Lions Cyber briefing day. The diverse range of countries and accents made us imagine we were part of Eurovision contestant inductions.
We can't go into too much detail about the brief yet, except it's about drugs and the room showed its appreciation by applauding when it was revealed.

Before the briefing they broke down the competition rules There was a lot of nervous people freaking out about the amount coding they would need to do. Everyone settled down when it was confirmed we could use the code snippets provided by Adobe.

With our brief in hand we escaped the Young Lions briefing room, also known as the scary dungeon with shoddy air-con and found creative inspiration on a cabana on the beach. Cheers to the company whose name and purpose escapes us, your free pretzels, fruit, WiFi and mobile phone charging stations were very helpful.

We've got an idea we're happy with. Tomorrow we're locked in room for 12 hours while Liam codes.
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Ralph van Dijk Cannes Diary: Day Two

2013-06-18T01:54:15Z

Ralph van Dijk, founding creative director of Eardrum, Sydney is president of the Cannes Lions Radio jury. van Dijk, along with most of the Australian and NZ jurors, is reporting exclusively for Campaign Brief.

Day 2 From The Radio Roof: Aids, drink-driving, speeding and wife beating has never sounded better. Yes folks, it's Public Service day. The category in which many of this year's gems will be found. Regular advertisers could learn a thing or two from this category as the examples really demonstrate radio's ability to get alongside the listener and tap into their emotions.
There was certainly a more optimistic mood amongst the jurors, especially when we got to he 'Best Use of Radio category. It demonstrates what can be achieved outside the adbreak. There are so many opportunities for brands to seamlessly integrate (i.e. not in a Tom Waterhouse way) on radio and I feel we're still just scratching the surface.

But radio's bread and butter is still the 30 second ad, and any tightly written, entertaining, well executed example really stands out. Sixty second ads may seem like the holy grail, but you're doubling the potential for the listener (and judge) to zone out.

Popped along to the opening of the Game Changer exhibition tonight. Six decades of campaigns that have changed the landscape of advertising forever. It seems they're still waiting for a game changing radio campaign.

Back tomorrow.
Ralph
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Ben Polkinghorne Cannes Diary: Day One

2013-06-18T01:41:52Z

Ben Polkinghorne, creative at Colenso BDDO NZ and co-winner of the Axis Emerging Talent Award (with Anna Stickley) has been picked as one of 35 creatives under the age of 28 to attend the 2013 Young Creative Academy in Cannes. Here he gives a rundown of his first day in Cannes.

Gidday all. I suppose the reason you're reading this is because you want to know why I have a crab on my head. Or perhaps you want to know more about the Young Creative Academy.

Either way, I can't help you. At least, I couldn't when I wrote this intro on the plane.
To say I had no idea what the course was going to be like when I found out I'd secured a place is an understatement.

I merely assumed the classes would be in English.

The short blurb on the Cannes Lions website describes the course as aiming to help us acquire the tools, best practices and inspiration needed to create Cannes worthy creative work.

Which sounded quite good, really.

I was in.

Day one began with a greeting by the chairman of Cannes, followed by the dean Bob Isherwood and Noor Azhar, our assistant tutor.

A guy from Unilever also spoke - we must not forget our sponsors.

Then it was time to introduce ourselves in the form of a three-minute chat about something we do outside advertising. Cut to us practicing yoga, listening to some singing and me harping on about the Auckland Burrito Review (ABR).

It seems there are 25 of us from 17 different countries. One guy is doing the course again as he found it so good the previous, inaugural year. High praise indeed.

Everyone seems quite nice. They might be reading this.

We were then taken on a tour of the festival grounds and it was around here that I discovered what it felt like to have work make the shortlist. Twice.

It's also worth pointing out the quality of the goodie bag every delegate receives is second to no other goodie bag I've ever been privy to. Made from what I can only assume is the finest cotton it surely puts the http://www.insteadofalion.com/ calculations out by a substantial margin. It has both a zip AND a pocket.

During lunch I bought a new pair of jandals/thongs/flip-flops and they are the most comfortable I've ever set foot in.

At 59 euros they may be the most comfortable I ever set foot in.

Pete Favat, the CCO from Arnold Worldwide and Shepard Fairey, the guy best known for his Obama hope poster and Obey street art were giving a seminar that a few of us dropped into. They talked about the role of the enemy in brand building, how Nike hates lethargy, that kind of thing. It was a rather interesting take.

Janet Kestin, co-founder of Swim then talked to our class about radical listening. She instilled on us that the reason we don't sell our best work more often is because we're poor listeners.

While the other party talks, we plan on what we're going to say to counter their point.

And when we're working on our defense we can't listen.

We did an exercise where we turned to face the still unfamiliar person next to us and locked eyes for one minute, without saying a word.

What we found was after 30 seconds of being tense, we all relaxed.

Then one of us talked for three minutes nonstop about the hardest thing we've ever done in our lives while the other person could only listen. They then had the right of reply for one minute to tell us what they thought about we said.

And vice versa.

It was interesting that this simple, short exercise broke down barriers with a stranger and how much we learned about each other.

In a normal conversation we're all too occupied with trying to push our own agenda, interjecting with thoughts, often trying to make the conversation about ourselves.

Her theory was if we really listen to clients' we'd be better placed to do great work and rather than selling work we should have a conversation about it. We should treat the work as a gift, but be completely open and listen attentively to any feedback before going away, reflecting and then making any changes if we deem necessary.

This listening exercise could probably be slightly modified and done with anyone.

Even your wife, if you have one.

Next up was the lovely lady who had the official title of Head of Entries - I feel terrible for not remembering her name.

She answered any and all questions we had before leading us around to see the design jury, who were at the shortlist stage of their deliberations.

It was rather neat to see and a nice way to conclude day one of seven.

@benpolkinghorne
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Kath O'Shea at the Cannes Seminars

2013-06-18T01:25:56Z

Kath O'Shea, founding partner of O'Shea & O'Brian, Sydney offers her take on the Cannes Seminars running throughout the week, exclusive to CB.

Day 2 in Cannes at the respectable time of 1.00pm, I decided to see how the advertising community could change the world for the good of mankind. Big call given my colleagues would have been well into pre-lunch drinks on one of the most stunning days ever. However, a choice with no regrets.

The 'cry for help' - as delivered by Tom Scott, Director of Global Brand and Innovation, Bill and Melinda Gates Foundation - was for our community of extraordinary thinkers help solve the world's most urgent global health and development problems. The goal of the Gates Foundation is to eradicate extreme world poverty by 2030 (as defined by living on US$1.25 per day or less). A short video highlighting some of the work conducted by the Gates Foundation ended with a very powerful statement: "The work we do is complicated, the reason we do it is not". Therein lies the challenge for the creative community... how on earth to start solving such complicated world problems, with all the barriers associated with doing so in developing countries? No small feat.
Nick Law, Global Chief Creative Officer, R/GA and member of the Cannes Chimera Mentor committee, joined the discussion to offer some suggestions. He talked behavioural change being a result of easy-to-understand ideas and ideas that were able to be executed, with the balance between simplicity and possibilities. Law stressed the need to create campaign ideas that lived within a system and a social network; ideas that weren't reliant on media spend alone, but would spread to create a sustainable network effect.

Ted Royer, Executive Creative Director, Droga 5, and also a member of the Cannes Chimera Mentor committee, joined the panel 10 minutes from the end, having come straight from the airport. Despite his short time on stage, he made his commitment to the Cannes Chimera very clear, stating, "this is the opportunity to make something great happen. It's an honour to be invited into board rooms to solve these types of problems. We owe it to the industry to create ideas that transcend day to day".

The Cannes Chimera is open to all. This year's specific brief can be found on www.canneschimera.com and submitted via a 2 page application form. The top 10 will be chosen, with their creators flown to Seattle courtesy of Cannes Lions, to workshop the ideas with the Cannes Chimera mentors (previous GP Lion winners, including Law and Royer). The best ideas are given a US$1,000,000 grant from the Gates Foundation. And of course, the very best idea will be awarded a Cannes Chimera Lion in 2014.

Obviously, this brief is an opportunity for our community to make a huge impact on the lives of millions. It may also erode some of the negative perceptions still held strong about this industry we're in. I think it was only a month or two ago that I read a survey which had advertising people classified lower than used car salesmen and real estate agents in terms of integrity and respect. Well, if we have the vote of confidence - not to mention the financial commitment - from people like Bill and Melinda Gates, this is an extraordinary and well welcome shift. As quoted by Melinda Gates in the pre-recorded video, "Your idea could change the world".
Comments (1)

Paul Yole's Cannes Diary: Day one and two

2013-06-18T01:15:38Z

The Brand Agency's Paul Yole has written for the Campaign Brief Cannes blog for the last seven years. He's at it again this year.

The first session of the 2013 Cannes Lions was crap.

Or to be more accurate, it was about crap. Bob Garfield introduced the GE Focus Forward project. The project, which is subtitled Short Films, Big Ideas is an award-winning series of 30 three-minute stories about innovators--people who are reshaping the world through act or invention--directed by the world's most celebrated documentary filmmakers.

Some of you may have seen the story of the invisible bicycle helmet that is part of the series.
It's an inspiring project and we had one of the project's film-makers, Jessica Yu, on stage to talk about her work.

One of the films Jessica made was for a project called World Toilet which is run by a guy called Jack Sim aka Mr Toilet. Jack told us how he started the cause in order to improve the world's sanitation problems.

It's believed that 40% of the world's population does not have proper sanitation and Jack reckons part of the problem is that toilet matters are a bit of a taboo subject. He wants to get people to think about it by, well, talking shit.

His light hearted and frank approach seems to be working, with World Toilet Day on November 19 out-trending the mighty Justin Bieber on social media. Now he has partnerships with all sorts of organisations including Unicef and the Bill and Melinda Gates Foundation.

Perhaps we should stop calling it a cause and call it a movement instead. A bowel movement, perhaps?

Day Two

I wasn't intending to go to the Coca Cola session as I figured I could just watch Jonathan Mildenhall on You Tube instead.

I'm glad I changed my mind.

Jonathan and his colleague, the big-brained Ivan Pollard, took us on a tour of the history of Coca Cola's social heritage. I must admit I once thought that Coca Cola's 'Work that matters' philosophy may abut a bit worthy but when you see almost sixty years of great Coke ads promoting harmony and happiness you realise they are onto something very powerful.

Ever since Mary Alexander was chosen as Coca-Cola's first female African-American model back in 1955, the company has been blazing a trail in addressing important social issues such as racial and gender equality.

The latest work from Coca Cola India and Pakistan, Small World Machines, (via Leo Burnett Sydney) is the latest example of the kind of work that has brought them the title of Creative Marketer of the Year at this festival. It received thunderous applause when it was played today.

How they go in dealing with obesity, I'm not so sure but they seem a pretty determined bunch. As Ivan Pollard so eloquently put it, "Our brands must be and do before they have the right to say."

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Vale Nick Coombe - art director and bon vivant

2013-06-17T21:02:22Z

The industry on both sides of the Tasman will be saddened to hear of the passing of Nick Coombe, art director and bon vivant, who passed away in New Zealand yesterday after a battle with cancer.

Coombe was bought up in Auckland New Zealand. His first agency job in Australia was in Melbourne in the mid 1970's with Berry Currie advertising, and then went on to work through the 80's and early 90's with McCann (twice) ending as CD, Leonardi & Curtis, DDB, Connahan & May, Forbers McPhee Hansen, Mojo and Leo Burnett.

He moved back to NZ in 2008, first in Auckland, then Gisborne where he was working at the local newspaper, loving his job and Life.

He will be sadly missed by his family and many friends.

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Whybin TBWA Sydney and Ogilvy Sydney score Creative Effectiveness Lions - only six awarded

2013-06-17T20:00:48Z

Whybin TBWA Sydney and Ogilvy Sydney both scored highly prized Creative Effectiveness Lions, quite a feat as only six were awarded at the ceremony tonight.

Whybin TBWA Sydney won for Insurance Australia Group 'Australia's largest risk mitigator'

while Ogilvy Sydney won for Coca-Cola 'Share a Coke'.

The Grand Prix went to Wieden & Kennedy for its Heineken campaign.

Comments (1)

McCann Melbourne scores two Gold Lions for 'Dumb Ways to Die' at Promo & Activation Lions

2013-06-17T20:00:26Z

McCann Melbourne continued its Lion winning run at the Promo & Activation Lions, winning two Gold Lions for Metro Trains 'Dumb Ways to Die' and a Bronze Lion for V/Line 'Guilt Trips'.

Naked Communications, Sydney won Australia's only Silver Lion for Art Series Hotels 'Overstay Checkout'

Promo & Activation Lions

Gold Lions

McCann Melbourne for Metro Trains 'Dumb Ways to Die'

Silver Lions

Naked Communications Sydney for Art Series Hotels 'Overstay Checkout'

Bronze Lions

GPY& Melbourne for Defence Force Recruiting 'Airforce FM'

DDB Sydney for McDonalds 'McDonalds becomes Maccas'

McCann Melbourne for V/Line 'Guilt Trips'

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Cannes Direct Lions: McCann Melbourne takes out Grand Prix for Metro Trains 'Dumb Ways to Die'

2013-06-17T20:00:01Z

McCann Melbourne continued to celebrate tonight in Cannes after the agency's Metro Trains 'Dumb Ways to Die' campaign took out the Direct Grand Prix, plus two Gold Lions.

Leo Burnett Sydney won two Gold Lions for its Coca-Cola 'Small World Machines' campaign.

Says Andy DiLallo, chief creative officer, Leo Burnett Sydney: "The ultimate goal of anyone in the industry is to be part of work that truly matters - work that changes the way we think both now and in the future. And to have those efforts recognised by your peers from across the globe is both an honour and a privilege."

Direct Lions

Grand Prix

McCann Melbourne for Metro Trains 'Dumb Ways to Die'

Gold Lion

McCann Melbourne for Metro Trains 'Dumb Ways to Die'

Leo Burnett Sydney for Coca-Cola 'Small World Machines'

Silver Lions

GPY&R Melbourne for Defence Force Recruiting 'Airforce FM'

Havas Worldwide Sydney for Virgin Mobile 'Fair Go Bro'

Bronze Lions

Clemenger BBDO Sydney for Skittles 'Telekinize the Rainbow'

McCann Melbourne for V/Line 'Guilt Trips'

Leo Burnett Sydney for Coca-Cola 'Small World Machines'

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Cannes PR Lions: McCann Melbourne takes out Grand Prix for Metro Trains 'Dumb Ways to Die'

2013-06-17T19:50:00Z

The Australian contingent, and McCann Melbourne in particular - are celebrating tonight in Cannes after the agency's Metro Trains 'Dumb Ways to Die' campaign took out the PR Grand Prix and Australian's sole Gold Lion.

PR Lions

Grand Prix

McCann Melbourne for Metro Trains 'Dumb Ways to Die'

Gold Lion

McCann Melbourne for Metro Trains 'Dumb Ways to Die'

Silver Lions

Havas Worldwide Sydney/Frank PR for Durex 'Direxperiment Fundawear

Red Agency Sydney for Save our Sons and Duchenne Foundation 'The Most Powerful Arm ever Invented'

One Green Bean and Havas Worldwide Sydney for Virgin Mobile 'Fair Go Bro'

Bronze Lions

McCann Melbourne for Dept of Families, Housing, Community Services and Indigenous Affairs 'Impossible Orchestra'

Red Agency Sydney for Save our Sons and Duchenne Foundation 'The Most Powerful Arm ever Invented'

One Green Bean and Havas Worldwide Sydney for Virgin Mobile 'Fair Go Bro'

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Bill & Melinda Gates Foundation and Cannes Lions launch 2013 Cannes Chimera initiative

2013-06-17T18:41:30Z

Cannes Lions and the Bill & Melinda Gates Foundation today announced a new brief for the Cannes Chimera Initiative, a creative competition that identifies innovative communications approaches to help solve global development problems. The initiative delivered its third challenge to the creative community in a brief announced at the Cannes Lions International Festival of Creativity.

The challenge calls on creatives, planners, and staff from agencies around the world to propose communications concepts that can galvanize the public to support an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030. The competition application is a simple two-page form, which will be judged by a panel comprised of Cannes Chimera members - the Grand Prix winners from Cannes Lions 2013 - and representatives from the Bill & Melinda Gates Foundation.

Says Philip Thomas, CEO of Lions Festivals:, "As we immerse ourselves into the Cannes Lions week of great work and inspiration, we call upon the creative community to take part in the Cannes Chimera Initiative and help change the world by applying their skills to demonstrate the ultimate power of creativity."

The Cannes Chimera Initiative will award up to ten winners a prize of up to $100,000 (US) and recognition at the Cannes Lions International Festival of Creativity in 2014. Winners from the competition will receive an exclusive invitation to attend a complimentary creative workshop at the Gates Foundation campus in Seattle, where they will have the opportunity to receive mentoring from the Cannes Chimera, the winners of the previous year's Grand Prix awards. Winners of the Chimera challenge will also be eligible to apply for a grant from the Bill & Melinda Gates Foundation of up to $1M (US) to execute their idea in partnership with the foundation and its global partners.

Says Tom Scott, director of Global Brand & Innovation at the Bill & Melinda Gates Foundation: "We are thrilled to partner with Cannes Lions to challenge the creative community to develop ideas that create social good. We believe the innovations that come out of this initiative will have real potential to help solve some of the world's toughest global development problems and improve the lives of people around the world."

2013 Competition details:

The creative brief and background are available at CannesChimera.com
All entry submissions must be submitted online through Canneslions.com by 30 September 2013

Each year, the Cannes Chimera Initiative will deliver a new creative brief focused on a critical global development challenge such as improving maternal and child health, reducing hunger through agricultural development, or combating infectious diseases.

The Cannes Chimera Initiative builds on a year-long partnership between Cannes Lions and the Bill & Melinda Gates Foundation that supported a foundation-based creative competition focused on highlighting the progress of foreign aid. For more information on members of the Chimera as well as previous competition winners, visit the Cannes Chimera website.

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Celebrate sixty years of Cannes with the first of a series of six infographics - first up: 1950s

2013-06-17T16:38:27Z

Brought to Campaign Brief by Sapient Nitro

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Ben Welsh's Cannes Diary: Day Four

2013-06-17T14:01:09Z

Ben Welsh, ECD at M&C Saatchi, Sydney is Australia's representative on the Cannes Lions Outdoor jury. Welsh, along with most of the Australian and NZ jurors, is of course reporting exclusively for CB.

Day four. It's metal time. No more scans, no more beeps, now it's down to a show of hands after some healthy discussion. In fact, it's a really healthy, collaborative jury. Mr Granger is keeping it fun but flowing. There are disagreements, but so there should be. Gold is suitably rare and pretty much unanimous. The only drama of the day happens shortly after lunch when the coffee machine breaksdown.

There's loads of work from Latin America and Asia, very little from the US and UK. I know this because the case studies always begin: "In Mexico/Brazil....." also, because the shortlist has the country of origin printed on it, until Tony quite sensibly asks for another list to be printed without it.
We stop at seven, 17 categories down, 28 to go. I hear from one of the jurors that psychologists have shown that having to make multiple decisions is bad for the ego, which is why, after a long day's judging we need a drink.
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DDB Sydney and Havas Worldwide Sydney only Australian agencies to make the cut at the shortlist round of the Cannes Mobile Lions

2013-06-17T12:58:11Z

Australia has scored two finalists at the shortlist stage of the Cannes Mobile Lions. DDB Sydney's 'Track My Macca's' app for McDonald's Australia has made the cut, along with Havas Worldwide Sydney's 'Durex Fundawear' campaign for Reckitt Benckiser.

Australian Shortlist
McDonald's Australia's 'Track My Macca's' via DDB Sydney
Reckitt Benckiser's 'Durex Fundawear' via Havas Worldwide Sydney

VIEW THE FULL LIST OF FINALISTS - mobile_shortlist.pdf
Comments (2)

Valerie Cheng at the Cannes Seminars

2013-06-17T10:28:56Z

Valerie Cheng, chief creative officer at JWT Singapore, offers her take on the Cannes Seminars running throughout the week, exclusive to CB.

It's true that most people will find conferences a waste of money and time. Largely because, it's not easy to deliver a perfect presentation from beginning to the end. You have to be an incredible presenter and you have to have substance in your slides, which is near impossible, even for some Presidents.

But if you attend conferences with an open mind, you can be surprised by the little nuggets hidden within each presentation.

Like today's '1+1=3: A Formula for Creative' conference by Kentaro Kimura, Co-CEO/ECD of Hakuhodo Kettle. He shared his agency's philosophy called 'Creative Alchemy' which is essentially 5 ways to create innovative campaigns. They are not foreign to any advertising individuals though it does serve as a reminder for all of us.

But the key take out for me during his session is his emphasis on Conscious vs Unconscious, Think vs Feel. It is easy to find a logical solution to a problem but what makes a great idea more amazing, is if it moves hearts not just minds. And to do that, we have to look outside the obvious and experiment with the unknown. This is probably why we are consistently amused by the work produced by the Japanese. We almost always expect something mind-blowing from them. It can be technologically driven or just a very unexpected way of approaching the problem.

If I had anything negative to say about his presentation, it has to be the number of Hakuhodo's work he tried to force-fit into his slides. But here's one by Wieden + Kennedy which Kentaro shared as his favourite. It's an example of the kind of work that Creative Alchemy would produce by thinking - What If.

Enjoy. VIEW THE VIDEO

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22 Aussie entries make the cut at shortlist stage of the Cannes Outdoor Lions - McCann Melbourne leads the Aussie agency pack with eight finalists

2013-06-17T10:27:52Z

Australia has scored 22 finalists at the shortlist stage of the Cannes Outdoor Lions, led by McCann Melbourne with eight finalists and Leo Burnett Sydney with six finalists.

Australian Shortlist
Coca-Cola's 'Small World 1' via Leo Burnett Sydney
Coca-Cola's 'Small World 2' via Leo Burnett Sydney
Coca-Cola's 'Small World 3' via Leo Burnett Sydney
Coca-Cola's 'Small World 4' via Leo Burnett Sydney
Coca-Cola 'Small World Machines' via Leo Burnett Sydney (x2)
Metro Trains' 'Helmet' via McCann Melbourne
Metro Trains' 'Moose' via McCann Melbourne
Metro Trains' 'Toast' via McCann Melbourne
Metro Trains' 'Bear' via McCann Melbourne
Metro Trains' 'Snake' via McCann Melbourne
Metro Trains' 'Piranha' via McCann Melbourne
Metro Trains' 'Hair' via McCann Melbourne
Metro Trains' 'Kidney' via McCann Melbourne
Olive Branch Health Food Store's 'Lids' via Clemenger BBDO Brisbane
Olive Branch Health Food Store's 'Spider' via Clemenger BBDO Brisbane
Dry Dock's 'Dangerous Creatures' via Droga5 Sydney (x2)
Dry Dock's 'Upside Down' via Droga5 Sydney
Dry Dock's 'Corkscrew' via Droga5 Sydney
TAC 'A Place To Remember' via Grey Melbourne
Melbourne Water's 'Saving Waterways' via Marmalade Melbourne

VIEW THE FULL SHORTLIST - outdoor_shortlist.pdf
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Regan Grafton's Cannes Diary: Day Two

2013-06-17T10:16:15Z

I've just finished the second day of judging which finished earlier this afternoon (which is good because I'm writing this by the pool.) Day 2 hasn't been hugely eventful, just a room full of judges sitting in silence with headphones on. Today's common themes were GPS navigation ads, the use of beeps and moving on from fart sound effects, we now have the over use of poo.

I have listened to some good work, particularly within Innovation.

And the New Zealand work holds up well in all categories.

There have been a few comments from the judges which might be worth considering when you're entering radio in the future.

- Don't forget about end lines, they clearly close the loop on an idea and make it memorable.

- Length can also really go against you, especially anything over 60 seconds.

Anyway time a swim and a cold beer.

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Cam Hoelter's Cannes Diary: Day Two and Three

2013-06-17T10:00:20Z

Cameron Hoelter, creative director at DDB Sydney is Australia's representative on the Cannes Lions Press jury. Hoelter, along with most of the Australian and NZ jurors, is of course reporting exclusively for CB.

After an unexpected half day on day two, day three got a lot more serious.

Today was about the shortlist. Marcello even seemed more serious. Which was slightly disconcerting. Him being a giant and everything.
Before we got under way he stated what he thought the criteria should be for the shortlist.

1. Must be relevant
2. Must have an insight.
3. No jokes, unless they're relevant.
4. Must work in print. (May have lost something in the translation on this one.)

It was nice to see a greater concentration of good work. And get a better feel for the over all standard. For me there are half a dozen standout campaigns that won't be in dispute. The real debates will come from everything else.

So the morning was spent judging the shortlist and the afternoon going through the shortlist debating the merits of the borderline work.

There were more 'Penguin book' campaigns this year and 'really strong flashlight' ideas seem inexhaustible. But 'Hot Wheels' ads seem to have had their day.

The final duty of the day was to select a campaign that didn't make it through to shortlist that you thought deserved a Lion. You could choose any campaign - apart from something from your own office. Not surprisingly conversations during the coffee break seemed to have a little more intensity.

At about 8.30pm we had a final shortlist that was about 8% of all entries. Some of it I'd rate as lucky but the majority of it worthy.

But that was really the lesson for me today, watching twenty odd people from different cultures all around the world, support some things and question others - you realise there're so many perspectives on the work at Cannes, that if you get something through, it's probably pretty special.
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Ant Keogh's Cannes Diary: Day One and Two

2013-06-17T09:43:37Z

Ant Keogh, ECD of Clemenger BBDO Melbourne, is one Australia's representatives on the Cannes Lions Film jury. Keogh, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Watching hundreds of tv ads in a row is very educational. It reminds you of what not to do. I don't mean that arrogantly. After all film is hard to get right.

In advertising we're often trying to turn a molehill into a mountain, to take a tiny point of difference and turn it into some profound or dramatic. When you see so much work together it becomes very apparent which ads which are just gilding the Lily. Your bullshit detectors become heightened and you find yourself saying to the screen 'Do you have an actual premise here?' 'What are you actually trying to convince me of?'
So many ads don't really say anything. I don't mean just rationally, I mean emotionally or in any kind of meaningful way. They just seem to be messing around in a kind of dumb version of 'entertainment'.

You might see an ad open and on the screen there's a guy with an alien on his head and you think, Okay there better be a bloody good reason for this. But, most times you end up going 'no, no, there really isn't is there?'

And each category has its own particular dumbness. The alcohol section makes you sick of seeing juvenile sexist man-children. The banking section makes you sick of insane over promise. The fast food section makes you sick of wacky characters indulging in nutty behaviour to be closer to a burger.

Then, of course, just when advertising seems supremely idiotic, something charming, effortless, funny or touching comes on the screen and all is forgiven. You're swept up and happy to go on the ride. Suddenly you're in good hands and the world seems like a funnier, smarter place again.
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CB Live Interview in Cannes: R/GA global chief creative officer Nick Law with R/GA Sydney ECD Gavin McLeod and MD Ameer Youssef

2013-06-17T08:58:56Z

CB interviews Nick Law, the global chief creative officer of R/GA and R/GA Sydney ECD Gavin McLeod and managing director Ameer Youssef.

VIEW THE INTERVIEW

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18 entries make the cut at shortlist stage of the Cannes Media Lions - Leo Burnett Sydney leads the Aussie agency pack with four finalists

2013-06-17T07:38:23Z

Australia has scored nine finalists at the shortlist stage of the Cannes Media Lions, led by Leo Burnett Sydney with four finalists.

Australian Shortlist:

Bundaberg Rum 'Road to Recovery' via Leo Burnett Sydney (x2)

Metro Trains 'Dumb Ways to Die' via McCann Melbourne (x2)

Coca-Cola 'Small World Machines' via Leo Burnett Sydney (x2)

McDonalds 'McDonalds becomes Maccas' via DDB Sydney (x2)

James Boags Draught 'Fascinators' via Mojo Sydney

Colgate 'Mouthguards' via GPY&R Sydney

Oak Flavoured Milk 'Reverse Robberies' via The Monkeys Sydney

Nike 'She Runs the Night' via Joy, Sydney

Bulla Dairy Foods 'Cloud Nine' via Grey Melbourne

Seek Volunteer 'Volunteer to promote Volunteering' via Leo Burnett Melbourne

McDonalds 'Track my Maccas' via DDB Sydney

MLC 'The Lambnesia Epidemic' via UM Sydney and BMF Sydney

The Footpath Library/Random House 'Mailbooks for Good' via BMF Sydney

Defence Force Recruiting 'Airforce FM' via GPY&R Melbourne

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Nine entries make the cut at shortlist stage of the Cannes Press Lions - McCann Melbourne and Saatchi's Sydney lead the Aussie agency pack

2013-06-17T07:21:13Z

Australia has scored nine finalists at the shortlist stage of the Cannes Press Lions, led by McCann Melbourne for Metro Trains and Saatchi & Saatchi Sydney for Lexus with three finalists apiece. DDD Sydney has two finalists for Volkswagen.

Australian Shortlist:

Metro Trains 'Helmet', 'Moose' and 'Toast' via McCann Melbourne

Lexus 'Suburbs', 'Downtown' and 'Estate' via Saatchi & Saatchi Sydney

Volkswagen 'Brake' and 'Clutch' via DDB Sydney

Tatts Lotteries 'Instand Millionaire' via GPY&R Brisbane

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Liam Riddler and Alex Bolderoff's Cannes diary

2013-06-17T07:09:18Z

Liam Riddler and Alex Bolderoff, a young creative team from 303Lowe, are competing in the Digital category of the Cannes Young Lions competition. Here they give a rundown of their first day in Cannes.

Atoms are cool. Japanese robotic cat ears are cool. A debit cards that can tell your balance are cool.

Today was our "sorta" first day at the festival and since the Young Lions area wasn't fully open we went and explored the inaugural Innovation Lions presentations.

The format was shortlisted team were given 10 minutes to explain their idea to the judges. Followed by 10 minutes of questions.
Sitting only one row behind from the judges gave us some interesting insights into how big festival judging works. Turns out not everyone shares the same opinions of the work.

Speaking of the work we saw brainwave control technology controlling robotic cat years. Yes, they were from Japan. Yes, they're exactly as you'd imagine. But, their next plan is headphones connected to your brain that play music to fit your mood. Yes please. Take our money.

Then we saw a debit card that will tell you your balance. The bank is making a killing from these. They charge for their customers for the cost of the card, and then are seeing a very large in spending/fees. High fives all round.

Liam's highlight was getting to speak with the head brain on the IBM world's smallest movie project. He was a nice bloke who loves science. Liam had a bet going with a mate on what an atom would look like in person size. Unfortunately this scientist doesn't answer hypotheticals, something about atoms not acting like atoms if they were bigger. But anyway their next program is an app that lets anyone move atoms in real life. Very cool.

Tomorrow we get our Young Lions brief.
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Aussie expat Ben Nott launches new Sydney office for his LA-based production house World Wide Mind + launches TVC for Weetbix via BWM

2013-06-17T05:22:46Z

Director, Aussie expat creative director and a founding partner of Droga5, Ben Nott has announced a new Australian office to support the commercials arm of his US-based production company World Wide Mind.

First cab off the rank for WWM Commercials Australia is a distinctive piece of stellar direction from Nott for Sanitarium's Weetbix campaign 100% Ready via BWM. Its breathtaking surfing scenes feature five-time world surfing champion Stephanie Gilmore and world junior champion, Mikey Wright. Dramatic character direction seamlessly combined with gripping action results in a tantalizing piece of film advertising.

WATCH THE SPOT
Nott is known for winning over 70 international creative awards for writing and directing, including Cannes Grand Prix, Golds', Silvers, Bronze and Titanium awards. He also holds several D&ADs including the rare D&AD Black / Gold Pencil. He went on to expand his creativity to include directing commercials, short films and music videos. Most recently, Nott co-directed and co-executive produced the multi award-winning dramatic feature film, Drift, starring Sam Worthington.

The Weetbix shoot was a unique one and a surfer's dream. A 10-day shoot in remote Micronesia took the crew five flights to reach the almost-off-the-grid destination - a super reef wave that only breaks miles out to sea.

Abby Hunt, national head of onscreen at BWM said it had been an amazing brief.

Says Hunt: "I've always dreamed a client approved script with 'we open on a remote tropical island...' would land on my desk one day. Ben and the team at World Wide Mind worked fearlessly hard to make the dream possible."

Executive producer at Heckler, Will Alexander said that the friendship between the two had so far borne great commercial fruit including ads for Weetbix, Feit sneakers, Lets Talk About Sex, Drift and are currently working on an interactive TV and web campaign for a new US video game console.

WWM's strategic move to the rapidly developing media hub in the heritage Paramount Pictures building has cemented the relationship between the two companies.

Says Alexander: "We always love working with Ben. The Weetbix experience with BWM was fantastic too and we very much look forward to collaborating on a stream of work with WWM, here and in LA."

Nott agrees the friendship and working relationship date back a long time.

Says Nott: "I've found their level of work to be of the very finest. Heckler's production support always over delivers."

Not one to laurel rest, Nott is up to his ears in exciting work; The launch of Drift in cinemas across the US is on August 2, distributed by Lionsgate, with Italy, Japan and other territories following. As well as working with Quiksilver on US campaigns, directing content for Red Bull US/Global, directing a campaign for new gaming console OUYA, developing a script for a new US feature film and in legal negotiations with Fox USA for a TV show development deal.

Nott has always aimed for high-level creativity in whichever medium is most appropriate and plans to keep expanding that. With announcements expected of more director appointments to the WWM Commercials Australia roster in the near future, Nott is buoyant about the impending division of his lifestyle and work across the two hemispheres.

Says Nott: "Australians are awesome. I miss home, there's always cool creativity in Oz and the surf is good. I'm hoping to shoot with more Aussies soon."
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'Giant spider traps drivers' in the new Bingle Car Insurance television campaign via gho Sydney

2013-06-17T05:00:29Z

First it was a 50 foot woman rampaging through Sydney. Then Melbourne was under attack by flying saucers. Most recently a bizarre wasp-woman created havoc and now, in the fourth instalment of the campaign, a giant spider is set loose upon unsuspecting motorists.

Says Kathryn Jennings, Bingle marketing manager: "Bingle is all about delivering great value-for-money, comprehensive car insurance. Our job is to let people know about it in a way that cannot be ignored."

WATCH THE SPOT
The new commercial went to air last night and reinforces the message that Bingle is here to save Australia from 'enormous' car insurance premiums.

Says Murray Redwood, creative director of gho said: "This campaign is quite literally built upon a big idea. It's all about getting a smile that sends punters onto the Bingle website."

Kathryn Jennings - Bingle, Marketing Manager
Murray Redwood - gho, Creative Director
Jason Anthony Joe - gho, Art Director
Lucienne Booth - gho, Account Director
Garry Jacques - Heckler Productions, Director
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Airbag Productions adds Cannes Young Director Award finalist Raphael Elisha to its roster

2013-06-17T04:31:51Z

Airbag Productions has announced that young director, Raphael Elisha (left) has joined its roster. The production company is equally thrilled that he is a finalist for the prestigious Cannes Young Director Award.

Elisha's film 'Truel' was also one of the Fabulous Four films at this year's Adfest.

The move to Airbag and the YDA nomination cap off a great year for Elisha. His previous short 'Catch Perfect', which was part of the MIFF Accelerator program last year, screened this month at the St Kilda Film Festival.

Elisha also recently co-directed a 13 part factual series named 'Heart & Soul' which premiered on the ABC last month.

Click here to view Raphael's reel.
Airbag Productions EP Victoria Conners-Bell says she is "delighted to sign such an exciting young director who already shows enormous promise."

Says Elisha: "I'm so happy to be part of this unique and inspiring company. It's a fantastic, collaborative and creative environment, and that's something that is quite rare in my experience."

'Truel' will have it's Australian premier at MIFF next month and the YDA will be announced at Cannes this Thursday, 20th of June.
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John Mescall's Cannes Diary: Day Three

2013-06-17T02:04:23Z

John Mescall, ECD of McCann Australia, is one Australia's representatives on the Cannes Lions Promo+Activation jury. Mescall, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

3 days in and I finally gave in to the siren song of Cannes. Today, we finished judging a little early which left us with time on our hands. And when you have time on your hands in Cannes you drink rose. And when you drink rose you start to believe that your wardrobe is lacking pastel clothing and espadrilles. And when you start to believe that, you find yourself drawn to one of either two places: Bruno's on the Croisette or the many and varied shops on Rue d'Antibes.
Bruno's is probably worth the trip alone. I struggle to find the words to adequately describe it, except to say that there was not a single thing in the store that would make me look anything other than ludicrous. Well, maybe a pair of baby seal-skin loafers but Ben Coulson already owns a pair so that ruled them out.

Anyway, an hour and two pairs of espadrilles and a pastel-green coloured pair of pants later, the deed is done and I'm set for the rest of the week's judging.

Yes, there was judging today: the final day of shortlisting the work in groups (tomorrow we all get together to dissect the shortlist). As usual, there is everything from the ordinary to the inspirational. But of course it's all presented via case study films and after a while, case study films really begin to give you the shits. So much padding and BS surrounding the idea... so much footage shot specifically for the case study... so much subtle deception.

And yet, the best stuff shines through like a fluro pink polo shirt on a permatanned Cannes resident. Tomorrow we will have a much better idea of how the entire category is looking. I think it's reasonably strong.

Here's a photo I took of a photo on the wall at the pizza place we had dinner at tonight. It's a famous French actress (I can't remember who, but points if you know). I just love her insouciance; standing in the middle of the table, alive with a vitality others can only envy, staring down the camera, and daring you to tell her otherwise. I think she embodies the attitude of the very best work here this week, and from this point on is my new heroine.
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Sam Wark joins Kojo in content director role

2013-06-17T01:41:37Z

Home-grown talent Sam Wark (left) has joined the roster of exclusive content directors at national integrated communications company Kojo.

Raised in the cinematic region of the Barossa Valley, Wark brings his acute artistic eye to TVCs and branded content.

With an agency creative background in both art direction and writing, Wark appreciates that the story idea is paramount, no matter what the product.

Kojo senior producer Emily Green is delighted by the appointment.
Says Green: "Sam is an expert storyteller, with a keen eye for gorgeous pictures and great performance. He is a unique talent in regards to his pedigree, coming through the agency ranks to pursue his passion for directing. He will be a real asset to our offering."

Wark has skills in both art direction and cinematography but his real passion lies in performance direction.

Says Wark: "Performances are the life of a story, if you take away the cameras and FX it is only the raw performance that still has the ability to move you. This is where I like to start."

His career got off to a fine start when he graduated as top student of AWARD School in South Australia, followed by a decade as a creative in Melbourne, working on accounts including Mazda, Toyota, Western Star, Telstra, Hungry Jacks and Suzuki.

It was early in 2008 that Wark chose to focus on directing, and while freelancing as a creative, he studied courses to hone his craft at AFTRS before joining a production company.

Before long he wrote and directed his poignant short film, Punch Drunk, which moved audiences globally. His film picked up numerous awards and nominations, including Best Actor at the St Kilda Film Festival 2012, Best Film at Young at Heart Festival 2012, Best Film ITB Film Festival 2011.

Wark is a considered filmmaker who is happiest when bringing stories to life in a way that is real with beauty.

Kojo is looking forward to the fresh creativity Wark will bring to the team.
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DDB Sydney's Jim Curtis and Ryan Fitzgerald's 'Road/Drive/Street' campaign for Volkswagen wins overall in Round 1 of the 2014 Siren Awards

2013-06-17T01:31:23Z

A series of ads promoting Volkswagen's Fatigue Detection Technology has won the campaign and overall categories in round one of the 2014 Siren Awards. The "Road/Drive/Street" campaign was written by Jim Curtis (left) and Ryan Fitzgerald (right) from DDB Sydney. The ad, 'Road' also won the single category, and was highly commended in the craft category.

Says Curtis and Fitzgerald: "The bones of the ad came out of the rhythmic sound car tyres make when driving along freeways. It seemed to be a good place to start when thinking about fatigue.

Round two of the 2014 Siren Awards is now open. Entries close for round two on 12 July.
"Radio is one of the most enjoyable mediums to work with. You can literally think of anything without the worry of 'how the hell are we going to shoot that?' Hopefully through winning this, we'll be able to add some more radio to some of our upcoming campaigns."

Says Paul Le Couteur, judge from Flagstaff Studios: "This campaign really does use hypnotic technique to lull us into a place where we really get the point that fatigue is a major factor in road accidents. So why are we smiling? Great writing and production makes this campaign sing."

Says James Rickard, judge from kwp!: "Simple. Intriguing. Compelling. With the product at the heart of the idea."

The "Road/Drive/Street" campaign is now in the running to win the Gold Siren for best radio ad of the year, which will be announced in May 2014. Writers of the best radio ad for 2014 win airfares, accommodation, plus automatic entry and tickets to the Cannes Advertising Lions Festival in June 2014. The client of the Gold Siren winning ad also wins a trip to Cannes and the festival.

Winner of the craft category was the ad titled "Squirrel Monkey", produced by Ralph van Dijk (right) (Eardrum) and Paul Taylor (left) (Sound Reservoir) for Perth Zoo. The humourous ad was also highly commended in the single category.

Two further series of ads were highly commended in the campaign category; a Mother's Day campaign for the City of Perth, "Burbs", by Marketforce's Alida Henson and Megan Riley, and BMF's "Enemies" campaign for Lion Nathan, written by Piero Ruzzene and James Ross-Edwards.

Says Joan Warner, chief executive officer, Commercial Radio Australia: "The entries into the Siren Awards are always highly creative and prove just how effective radio is as an advertising medium."

The winner of the 2013 Gold Siren, the ad "Set Fire to Your Hair", written by John Mescall and Pat Baron of McCann Melbourne, is up for awards in the Radio category at the Cannes Lions, with winners to be announced early morning AEST Thursday, 13 June. The ad was part of the "Dumb Ways to Die" campaign for Metro Trains Melbourne.

Agency: DDB Sydney
Creative Team: Jim Curtis & Ryan Fitzgerald
Directors: Steve Wakelam & Nick Pringle
Client: Volkswagen
Campaign title: "Road/Drive/Street"
Single title: "Road"
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11 entries make the cut at shortlist stage of the Cannes PR Lions - Havas Worldwide Sydney and One Green Bean Sydney lead Aussie agency pack

2013-06-17T00:12:51Z

Australia has scored 11 finalists at the shortlist stage of the Cannes PR Lions, led by One Green Bean Sydney, Havas Worldwide Sydney and McCann Melbourne.

Other Australian agencies making the cut include Red Agency with two finalists and Naked Communications Sydney, Havas Worldwide Sydney and Leo Burnett Sydney with one finalist each.

Australian Shortlist:
Who Gives a Crap's 'How To Launch a Business and Raise $50k in 50 Hours' via Naked Communications Sydney
Durex's 'Durexperiment Fundawear' via Havas Worldwide Sydney
Virgin Australia's 'Fair Go Bro' via One Green Bean Sydney (x3)
Save Our Sons & Duchenne Foundation's 'The Most Powerful Arm Ever Invented' via Red Agency Sydney (x2)
Care Aware's 'Impossible Orchestra' via McCann Melbourne
Metro Trains' 'Dumb Ways To Die' via McCann Melbourne (x2)
Coca-Cola's 'Small World Machines' via Leo Burnett Sydney

Click here to see the full shortlist - PR Lions Shortlist 2013.xls
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Veksner: Is the era of scam coming to an end?

2013-06-16T15:47:58Z

By Simon Veksner, ECD at Naked Communications Australia

One of my favourite campaigns at the awards this year is DDB New York's 'First World Problems' for WATERisLIFE. It's brilliantly clever, and brilliantly executed.

But interestingly, five years ago this campaign would have been scam. It would have been entered in the TV category, having run once on an obscure TV station at 3am. No one would have seen it other than awards juries. It wouldn't have got PR, and it wouldn't have raised any money for charity.

Today, it's real. READ ON...
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Whybin\TBWA Sydney + Ogilvy & Mather Sydney only Aussie agencies to make the shortlist stage of the Cannes Creative Effectiveness Lions

2013-06-16T15:01:13Z

Australia has scored two finalists out of only 12 that made cut at the shortlist stage of the Cannes Creative Effectiveness Lions.

Whybin\TBWA Sydney's 'Australia's Largest Risk Mitigator' work for NRMA Insurance made it through, as did Ogilvy & Mather Sydney's 'Share a Coke' campaign for Coca-Cola South Pacific.

Australian Shortlist:
NRMA's Australia's Largest Risk Mitigator' via Whybin\TBWA Sydney
Coca-Cola South Pacific's 'Share a Coke' via Ogilvy & Mather Sydney

Click here to view the shortlist - Creative Effectiveness Lions Shortlist 2013.xls

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20 Aussie entries make the cut at shortlist stage of the Cannes Promo & Activation Lions - Leo Burnett Sydney lead the Aussie agency pack

2013-06-16T14:28:58Z

Australia has scored 20 finalists at the shortlist stage of the Cannes promo & Activation Lions, led by Leo Burnett Sydney with four finalists followed by McCann Melbourne, DDB Sydney and Saatchi & Saatchi Sydney with three apiece.

Australian Shortlist:
Coca-Cola 'Small World Machines' via Leo Burnett, Sydney (x2)
Cadbury 'Joy Sculptures' via Saatchi & Saatchi, Sydney (x2)
McDonald's 'McDonald's becomes Maccas' via DDB Sydney (x2)
Bundaberg Rum 'Road to recovery' via Leo Burnett, Sydney (x2)
Metro Trains 'Dumb Ways to Die' via McCann Melbourne (x2)
James Boags Draught 'Facinators' via Mojo, Sydney
NAB 'Big Brother' via Clemenger BBDO, Melbourne
TAC 'A Place to Remember' via Grey, Melbourne
Defence Force Recruiting 'Airforce FM' via GPY&R, Melbourne
NAB 'Stand Ins' via Clemenger BBDO, Melbourne
Ikea 'Valentines Day' via 303Lowe, Perth
Toyota Landcruiser 'Outback Dirt Wash' via Saatchi & Saatchi, Sydney
Art series Hotels 'Overstay Checkout' via Naked Communications, Sydney
V/Line'Guilt Trips' via McCann Melbourne
McDonald's 'Track my Maccas' via DDB Sydney

VIEW THE FULL SHORTLIST

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Emad Tahtouh's Cannes Diary: Day One

2013-06-16T11:48:50Z

Emad Tahtouh, Director of Applied Technology from Finch, is Australia's representative on the Innovation Lions jury. Tahtouh, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Being asked to judge at Cannes is a rather incredible honour. Being asked to judge a brand new category where you're surrounded by guys and gals from the likes of Microsoft, Google, Facebook and Intel, and being led by David Droga, can be rather daunting.

The uneasiness was quickly dissipated on the first night, after enjoying a lovely dinner on the Carlton Balcony with Terry Savage and the Cannes Lions team and the rest of the judging panel. After discussing Game of Thrones for the majority of the night, it was clear I was amongst like-minded people.

This is the first year for the Innovation category at Cannes, and it is probably under the spotlight more than any other category. It's also the only category where the short listed entrants are asked to present their innovation to the jury, and the presentations are open to the public.

Yesterday we saw the first 11 presentations and they were as diverse in content as they were in origin. With presentations coming from the U.K, Ecuador, Japan and Russia ranging from the latest smartphone concept, to a camera integrated soccer ball to a new way to experience Google Streetview. Obviously I can't discuss my opinion on the work at this stage, but I can say that there are going to be some very tough jury deliberations over the next 2 days.

Today we will see the remaining 14 shortlisted entrants, and if today is anything to go by, it will most likely be a full auditorium. The format is definitely a winner with the crowds, with quite a few people coming up afterwards comenting at how informative and entertatinging it was to not only watch the entrants present their work first hand, but also the insight in to what the jury was looking for by listening to the Q&A afterwards. Not to mention having the opportunity to see some of the innovations demonstrated on stage.

Monday is deliberation day and I'm looking forward to being locked in a room with some of the most tech savvy and opinionated people in Cannes. With a panel made up of Marketers, Technologists, Futurists and Behaviour Psychologists, it should make for some very lively discussions.

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Regan Grafton's Cannes Diary: Day One

2013-06-16T11:35:48Z

Regan Grafton, executive creative director at DraftFCB, Auckland is New Zealand's representative on the Cannes Lions Radio jury. Grafton, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

The day started with the Festival chairman Terry Savage giving the radio judges an overview of the judging process. All results go live to a monitored laptop, any judges seen to be favouring a network or a countries work can be identified.
There are a few themes running through the work. Not great ones... There seems to be a huge amount of ads for mattresses, pillows and padlock companies. I also lost count of how many ads had used reworked lullabies and fart jokes.

The great thing about the radio jury room is that it's on the Palais rooftop and has a deck. Definitely the best spot. The only bad side is the toilet lock broke and I was trapped in there. Oh well, judging on an iPad means you can work from anywhere I guess.
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Paul Catmur's Cannes Diary: Day Three

2013-06-16T11:22:26Z

Paul Catmur, creative managing partner at Barnes Catmur & Friends, Auckland is New Zealand's representative on the Cannes Lions Cyber jury. Catmur, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

The world's financial morass don't seem to have made much of an impact on Cannes, other than that the rise of the Kiwi dollar means it's not quite as outrageously expensive as in previous years. I haven't met anyone from Greece yet, but shortly 12,000 delegates from around the world will be turning up demanding Lions and Heineken in equal measure.

Day three judging was relatively untaxing for me as I'd got my head down all week and had gone through the last of my allocated entries by lunchtime. James from the UK had finished ahead of me and there's no doubt that it makes it much easier judging hype tapes if you're a native English speaker.
As usual, there's much muttering from judges about the quality of the work and how only a small percentage is actually any good. Yet those same judges will have all entered work themselves and probability would deem it rather unlikely that their entries are all good ones. It's a sad truth that it's easier to judge other people's work than your own. The preliminary shortlist will be revealed to us tomorrow, so I guess we'll find out soon enough.

I spotted Sir John Hegarty today who's here as president of the Film Jury. You'd have thought by now he'd have had enough of looking at ads in dark rooms full of strangers and would be off growing wine, saving dwarf giraffes or designing golf courses. Apparently not, and the magical lure of Cannes week has pulled him back like anyone else who can cadge a flight of their holding company. Or perhaps all his money had been tied up in Greek banks.
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