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New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
]]> Comments (0)]]>● Artificial Intelligence can be beneficial for the creative process - FACTThere are some great tools and improvements in AI that can aid in the creative process to inspire or augment. These include;
- Using AI to generate copy to help writers get past writer's block,The confronting question posed, however, is that of ethics. Who and how do you credit the work? There was an AI painting sold at Christie's Auction House for $423,500 that was created in part by some open source code. Was it fair that the original programmer didn't see a dime? Do we risk eroding more trust in the modern era of fake news? Advancements such as the capability to generate artificial "photos" that look real to humans could mean the end of negotiating talent fees, or, combined with the ability to generate copy through natural language, create online campaigns with no human involvement. These are questions we'll need to address as our industry becomes 'smarter'.
- Reducing time spent scaling out multiple ad layouts by utilising best-practice design
principles,
- Identifying story arcs that best resonate with your audience or alternatively the best
audience to align with your story arc,
- Composing music scores that you can tweak.
● Capitalising on hype, 'drop culture' and collabs with hip hop powerhouses like A$AP Rocky (yes I got to see him at SXSW!)
● Ensuring limited availability of their products
● Creating illicit and unexpected ways to buy,
● Easy and interesting checkouts
● Women purchase 70-80% of everything,● Women are buying 50% of traditionally male purchases,
● 68% of women want to connect to brands,
● 54% feel connected when brands understand their desires,
● 76% will buy again, spend more and will be more loyal when brands connect
authentically with them.
Chairs in each of these categories were: Scott Dettrick (The Monkeys) for Design, Noah Regan (DDB) for Print, Poster & Outdoor, Stephen De Wolf (Clemenger BBDO) for Integrated Campaign, Innovation, Market Disruption & Product/Service Development & Creativity For Good, Micah Walker for Craft in Advertising - Print, Typography & Illustration, Ant White (CHE Proximity) for Direct Marketing, Claire Salvetti (One Green Bean) for Promotion & Experiential and PR, Martha Coleman (Revlover) for Branded Entertainment & Content, Hamish Stewart for Digital, Jen Speirs (BMF) for Radio, Pip Smart (Revolver) for Craft in Advertising - Film and Damon Stapleton (DDB) for Film & Video.
The awards presentation event will take place on Thursday 11 April at The Australian Technology Park. Tickets are available here.
AWARD thanks all Judges for their time and dedication to the awards. A full list of judges can be found here.
AWARD would also like to thank its Marquee sponsor Facebook, Silver Sponsors Audio Network, Adstream Displayground, Campaign Brief, Stellar Entertainment, The Editors, Host/Havas, Visual State and Bronze sponsors RMK Voices, The Right Fit and Commercial Producers Council.
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