Campaign Brief New Zealand

How Kiwibank + Fuse brought NZ's attention to mental health issues with 'I Am Hope' campaign

2019-03-15T03:14:46Z

Kiwibank brought the nation's attention to the mental health issues facing the country and changed the Facebook landscape with their 'I Am Hope' campaign which supported New Zealander of the Year Mike King's 'Gumboot Friday' event.

Says Simon Hofmann, head of brand and marketing, Kiwibank: "The initiative aligned with some internal work we were doing to have open conversations and the goals of Mike and Gumboot Friday were clearly aligned with the Kiwibank purpose. It was very much tackling a topic that doesn't get enough focus and getting support to those that need it, when they need it - especially the young Kiwis who are the future of our country.
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"It became very clear this is a cause Kiwis care about and it's rare that you find an opportunity to start a national conversation while also contributing much needed funds so we wanted to keep that momentum moving. In the end we had well over 500,000 profiles saying I AM HOPE to fellow Kiwis, in doing so that statement becoming part of the nation's consciousness and provided an amazing launch platform for Gumboot Friday.

"Our customers are sophisticated - they can sense when something has the right intent, and when it's an authentic attempt to do good. Kiwibank has a strong history of focusing on doing the right thing and we feel fortunate we can use this to help others like Mike and our other partners we work with."

Says Gina McKinnon, managing director, FUSE: "Kiwibank has been a courageous client. We challenged them to push the boundaries both in talking about mental health and supporting the cause in a meaningful way. They stepped up and it takes guts and commitment to do that."

Kiwibank is passionate about helping making Kiwis be better off and is continuing to build on the platform to bring this conversation to the forefront and encourage everyone to get involved in Gumboot Friday on 5th April.

Says Hofmann: "This was the first piece of work under the expanded Kiwibank and OMD Group New Zealand partnership that was implemented at the end of 2018."

Kiwibank:

Head of Brand and Marketing, Simon Hofmann
Brand and Partnerships Lead: Kim Waghorn
Brand Manager, Social Media: Simon Flanagan

FUSE:
Managing Director: Gina Mckinnon
Head of Experience: David Lister
Senior Social Director: Vikesh Patel
Creative Director: Gina Kindred
Social Account Manager: Hannah Roberts

OMD:
Head of Strategy: Nick Ascough
Account Director: Mikaila Hutchinson
Account Manager: Kaitlin Mitchell
Digital Account Manager: Sharlene Shivaz]]> Comments (0)

CivilShare builds awareness in the heart of city construction with new OOH campaign via Hello

2019-03-15T00:47:55Z

CivilShare is on a mission to revolutionise an age-old construction industry. Sparked by the country's growing landfill problem, brothers Regan and Mike Burke believe they can deliver higher profit for the industry and solve an environmental issue at the same time.

New Zealand agency Hello is helping with the launch of a new digital billboard campaign in the heart of city construction.

Says Regan Burke, CivilShare: "Materials, manpower and machinery are being wasted and landfill remains high on the radar of the government. We want to shake-up our country's most wasteful industry and jumpstart new progressive thinking."

]]> CivilShare is a digital marketplace enabling the construction industry to buy, sell, rent, pose questions and post information, all designed to reduce waste and boost profit. The platform brings like-minded people together to trade and talk.

Says Damon O'Leary, Hello: "CivilShare is a great idea that needs to gain traction with site managers and other industry decision makers. So, with all the construction happening downtown, we created a digital billboard campaign surrounding construction sites to reach the right people in the right place, right away. It's time we change the conversation in construction for good."

Says Auckland Mayor, Phil Goff: "Landfill, waste and illegal dumping have big environmental consequences and cost ratepayers millions of dollars every year. Council is fully supportive of efforts to reduce waste in the construction industry and backs CivilShare's mission to reduce the country's landfills."

Says Mike Burke, CivilShare: "The platform brings together like-minded people so they can talk, trade or exchange ideas. Civil contractors, construction companies, suppliers, landscapers right through to everyday households now have the ability to trade. The impact of CivilShare will exponentially grow as membership increases and more people start trading throughout the country."

For more information visit www.civilshare.co.nz.]]> Comments (0)

Highly-acclaimed director Liz Murphy signs with Sweetshop for global representation

2019-03-15T00:22:23Z

Sweetshop has signed highly-acclaimed director Liz Murphy for global representation.

Murphy's passion is 'to make stuff that gives people the feels'. Her work has been recognised around the globe by the likes of Adfest and BADC, and in 2017, Murphy was named in Campaign's '10 female directors you should know' on account of her ability to elicit "stunning, emotional glimpses of life in all its peculiarities."

With numerous award-winning campaigns under her belt, the Australian-born director moved to London in 2010 with a focus on creating beautifully shot, emotive and observational films and narrative. As a highly sought-after director she has worked with brands such as Alpen, Kinder, McDonald's and The National Trust. Her deeply moving spot 'Bear' for the charity Grief Encounter featured in the prestigious APA show in 2014.
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Says Pontifex: "Liz has a truly amazing eye for capturing the emotion from little moments of real life. We're delighted to have her join us and I'm really excited about what she can offer our creative agencies here in Australia."

Says Murphy: "I have admired Sweetshop since I was a little baby director back in Brisbane making coffee. The passion and enthusiasm of everyone there is inspiring and contagious. I'm really excited to be joining the gang."

Says Wilf Sweetland, CEO and partner of Sweetshop: "Liz is a wonderful person. Her work demonstrates an emphasis on sublime craft and emotional intelligence throughout her story telling - we're honoured that someone with her talent has chosen to be represented by us globally."

To work with Liz, contact Edward Pontifex at epontifex@thesweetshop.tv
or Llew Griffiths at llew@thesweetshop.tv.

Watch Liz's recent work here: www.thesweetshop.tv/director/liz-murphy.]]> Comments (0)

Former TBWA\NZ ECD Christy Peacock joins Brisbane independent agency BCM in ECD role

2019-03-15T00:02:36Z

BCM has announced that highly awarded creative leader, Christy Peacock has been appointed to the role of executive creative director.

Peacock joins the Brisbane-based independent creative, digital and media agency after a 3-year stint in the same role at TBWA/NZ, where he helped drive key client, ANZ Bank to the number 1 preferred brand in the market.

Prior to TBWA, Peacock was ECD at Sydney independent Joy, producing high profile work for Nike, SBS and Subaru. Before that he was CD at Fallon USA, working as head of art and Creative Lead on Cadillac North America and The Cosmopolitan of Las Vegas, among others.
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"I'm looking forward to a long and successful future partnering with the guys at BCM."

Says Phil McDonald, agency partner, BCM: "Paul and I have known Christy for a while now and have many mutual mates, so when we knew he was on his way back to Brisbane we thought it was only fitting that he joined us. He is a world-class creative leader and we have no doubt he will drive our creative product to another level and add real value to our clients and their brands."

Peacock arrives on the back of the appointment of Chris Platt in December last year, as director of media and engagement from his MD role at Universal McCann. As well as the arrival of McDonald who joined as a shareholder and partner in July, from the position of regional CEO of WPP agency, Y&R.

Says Paul Cornwell, agency partner at BCM: "With Phil, Chris and now Christy, BCM has some world-class thinkers at the helm. We are incredibly well positioned to continue our growth and widen our offering to clients looking for both outstanding creative and media engagement."]]> Comments (1)

FCB NZ takes out the coveted Agency of the Year title at 2019 Axis Awards; Colenso BBDO scores the prestigious Grand Axis for Spark's 'Kupu' app

2019-03-14T23:01:16Z

To celebrate the incredible creative advertising work from over the last twelve months, just under 800 advertising and production company professionals came together at the Skycity Convention Centre for Axis 2019. Emcee'd by the charming James Nokise, the venue was packed to the brim.

Jenny Glover (executive creative director of TBWA, Toronto), and Tara Ford (executive creative director of DDB, Sydney) joined four local jury presidents on the executive judging panel this year. Their role was to award the metal which included a total of 30 Gold Axis Awards, plus 2 Grand Prix sponsored by Bauer Media and 7 additional Special Awards, including Emerging Talent sponsored by Marsden Inch, the Google Axis Student Challenge and the Brand Axis sponsored by TVNZ, for the second year running.
]]> This year's prestigious Grand Axis was awarded to Colenso BBDO for "Kupu", an app created in partnership with Spark for Te Wiki o te reo Māori 2018. With the help of Google and Te Aka Māori Dictionary, the app translates the world around you into te reo Māori, providing a creative and easy way to learn te reo Māori every day. "Kupu" also scored Colenso BBDO the five Gold Axis Awards in 'Direct Digital', 'Experience Design', 'Mobile', 'Product Design - Tech' and 'User Experience', two Executive Gold Awards in the 'For Good' and 'Innovation Axis' categories and a well-deserved Grand Prix in 'Mobile'. Colenso also took home a Gold Axis for "Generation Voice" also for Spark, in the Digital and Interactive category, for 'TV or Cinema above 30'. The 2019 Client of the Year Award was also taken away by Spark.

But in the end, it was FCB's night. FCB won 6 Golds showing strong work across five different campaigns, including "Oat the Goat" with Assembly for Ministry of Education, "Swim Reaper" for Water Safety New Zealand, "Pre-Testie Bestie" for Health Promotion Agency and "Undercover Crossword" for the Ministry of Social Development/Office for Seniors. FCB also took home a multitude of silvers and bronzes across the evening, as well as winning the important Brand Axis Award for their enduring brand work with Pak'nSave - "Stickman" for Foodstuffs NZ Ltd. FCB went on to win the coveted 2019 Agency of the Year Award much to the rooms delight.

Says Tony Clewett (left), executive creative director, FCB New Zealand: "It's great to win across such a breadth of our clients - creativity in action helping solve real business problems. And Bravo to PAK'nSAVE. We're thrilled that the industry has acknowledged this iconic campaign that keeps on giving. I think this definitely calls for all-staff sausage rolls."

There were many other great creative contributions and well-deserving agencies at Axis 2019.

Clemenger BBDO picked up five Gold Axis Awards this year with their "Look Right, Look Left" radio campaign for KiwiRail and Hawke's Bay Regional Council, including "That time Jordie Barrett didn't" and "That time Professor John Burrows didn't". DDB Group New Zealand also had a successful night, winning gold for their 'PR Campaign' for KiwiRail with "A new New Zealand" and two golds in the 'Film & Video' category for their work on "Armoured Truck" for Lotto New Zealand. This also scored them the night's second and well-deserved Grand Prix in 'TV or Cinema'.

The night delivered for everyone though, with Ogilvy's "Question A Cop" for New Zealand Police scoring them three golds, in 'Creative Use of Data in Direct', 'Social Video', as well as picking up a hard-to-win Integrated gold Axis.

Scoundrel was a high achiever in the Craft category this year, scoring two Gold Awards for their work on 'Armoured Truck', plus two more golds for "Department of Lost Nights" for Health Promotion Agency, in both 'Art Direction' and 'Direction'. FINCH scored a gold in Direction for "Generation Voice" and Sweetshop picked up the remaining Gold in Craft 'Direction' with "The Dance" for Lion. Scoundrel went onto win the 2019 Production Company of the Year.

The 2019 Emerging Talent Award went to Jake Blood & Josh Thompson from Saatchi & Saatchi and the winners of the Google Student Challenge were Clementina de Ruiter and Zach Hall from Media Design School, for "Smiles Aren't Meant to Last".

"Axis remains an important moment, and one that we all respect in the New Zealand creative calendar because it celebrates our best creative work; the work our industry is justifiably proud of because it has looked at the world through a new lens, challenged the existing paradigms, permeated popular culture and influenced behavioural change; well done to all the winners this year" said Paul Head, CEO of The Comms Council. ]]> Comments (0)

Guinness pays tribute to New Zealand Rugby in newly launched campaign via Special Group

2019-03-14T22:48:55Z

Guinness have given a nudge and a wink to the passionate sporting rivalry between Ireland and New Zealand in a new campaign launched today via Special Group.

With the upcoming St Patrick's Weekend, and the possibility of the two nations facing off in November, the multi-channel campaign rallies fans to come together in the spirit of friendly (but robust) competition.

Just a day into the campaign, an outpouring of support from Irish and New Zealand fans are filling the comment sections of social media.

Per NZ Herald: "Guinness paid tribute to both [nations] with a stunning Irish-inspired silver fern on their latest billboard."

"As a Kiwi with half Celtic heritage I love this fern!" one person said.

Another Kiwi with Irish ancestry said: "It's such a respectful and beautiful way to represent both nations before they do battle on the sports field."

VIEW OUTDOOR

]]> Says Rory Gallery, head of strategy and Irishman at Special Group said with tongue in cheek: "I actually had nothing to do with this. From my perspective, facing New Zealand would be the toughest possible outcome, I am kind of hoping for an easier path. But I guess I wouldn't complain if we meet in November."

Client - Lion New Zealand
Category Marketing Director - Adrian Hirst
Senior Brand Manager - Simon Warren
Assistant Brand Manager - Sophie McLeay

Creative Agency - Special Group
Executive Creative Director - Tony Bradbourne
Head of Strategy - Rory Gallery
Digital Creative Director - Stu Mallarkey
Creative - Adam Neale, David Smith, Jack Gravatt, Till Dittmers
Group Business Director - Pip Shepherd
Account Manager - Jack Close

Media - Zenith Media & QMS
Group Business Director, Zenith - Andrea Long]]> Comments (1)

BC&F Dentsu leads the Kiwi agency pack at finalist stage of the APAC Effie Awards 2019

2019-03-14T05:00:43Z

131 entries have emerged as finalists and will go on to contend for metals at the 2019 APAC Effie Awards. New Zealand has scored 21 finalists led by BC&F Dentsu with nine finalists. Colenso BBDO has secured seven finalists and DDB NZ has picked up five.

The finalists were selected after the second round of judging, which brought some 70 judges from across the region to Singapore to deliberate and shortlist the gold standard of marketing effectiveness for the region. This year's judging was headed by Awards chairman, Charles Cadell, president of McCann Worldgroup APAC and 8 heads of jury - Arthur Wei of Sina Corporation, Diana Cawley of Geometry, Emma Sheller of Standard Chartered, Fern Canning of Edelman, Jonathan Akwue of Publicis Groupe, Nikhil Tivary of Johnson & Johnson, Susie Wong of Fuji Xerox Singapore and Vishnu Mohan of Havas.

]]> The finalists were represented by 14 countries from across the Asia Pacific region. Leading the shortlist is India with 34 finalists followed by Australia and New Zealand with 22 and 21 finalists respectively.

Ogilvy dominates the finalist count for agency network with 31 finalists, followed by McCann Worldgroup with 22 finalists, and BBDO with 21 finalists.

Says Cadell: "It is always an honour to be able to sit in judgement, through the Effies, on the most effective marketing that Asia has to offer over the past year. I know I speak for all the Jury Heads in saying it was great to see another strong year of great work from an increasingly diverse range of countries in the region. Any Effie award is a great accolade to all the marketing professionals that made it happen. As such, heartiest congratulations to all the finalists, and we look forward to unveiling the winners at the Awards Gala."

The Effie awards celebrate marketing effectiveness and recognises the marketing communications efforts that contribute to a brand's success through Awarding Ideas the Work.

The 2019 Winners of the APAC Effie Awards will be revealed at the Awards Gala held on the 25th of April 2019 at Four Seasons Hotel, Singapore. For more details please visit http://www.apaceffie.com/.

VIEW THE FULL LIST OF FINALISTS]]> Comments (1)

Last Man Standing screens at Museum of Modern Art's Doc Fortnight Film Festival 2019 in New York

2019-03-13T23:42:01Z

Last Man Standing, a film directed by Curious Film's Lucy Knox and W.A.M. Bleakley, screened at New York's Museum of Modern Art this past week as part of 'Doc Fortnight 2019', MoMA's festival of international non-fiction film and media.

It was one of only ten short films selected from thousands of international entries.

Shot on 16mm film, Last Man Standing documents Werner Winkelmann, who, as the last person in Australia to process motion picture film, ponders what his retirement could mean for the future of the medium.

VIEW THE TRAILER
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Co-director W.A.M. Bleakley spoke about the remarkable journey Last Man Standing has taken to get on screen at MoMA: "Werner has processed all of our previous short films, and knowing he wishes to retire soon - it's very worrying for the future of celluloid in Australia and New Zealand. The film was born out of this conversation.

"It first became a Tropfest film, and then started to screen at top festivals around the world. It's been a highlight to screen at MoMA, which has an incredible reputation, and it played alongside some amazing films."

Last Man Standing also screened at Sheffield Documentary Festival, Brisbane International Film Festival, Revelation Perth International Film Festival and as a Tropfest Film Festival Finalist.

View Lucy's work here, and Bill's work here. For bookings, contact Kate Roydhouse, kate@curiousfilm.com.

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DesignThinkers Group to launch in New Zealand

2019-03-13T23:35:24Z

Internationally acclaimed DesignThinkers Group is to launch in New Zealand this month.

Fronted by co-partners Darryl McClay (left) and Martin Sawbridge (right), DesignThinkers Group New Zealand will teach world-class curriculums in Design Thinking capabilities, as developed by the global DesignThinkers Group Academy.

Founded in the Netherlands in 2007, DesignThinkers Group is a leading 'design driven' innovations agency that is now represented around the world in 18 countries and growing.
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"This is the first time a curriculum developed by the DesignThinkers Group will be taught in New Zealand and through our teachings, our goal is to help Kiwi companies learn the Design Thinking capabilities they need to build creative confidence and make the transition from being product orientated and sales driven to being service orientated and human centered.

"We have over 25 years' creative industry experience and collectively. Martin and I have had the opportunity to work on and with a fantastic portfolio of New Zealand brands, including: Air New Zealand, V Energy, Blunt and Tip Top. More widely, we have also worked on many International brands, including: British Airways, Kellogg's, Mercedes-Benz Qantas and Virgin Australia.

"For us, Design Thinking is a proven mindset and process that delivers positive change and differentiates companies from their competitors. It has been used incredibly successfully within creative communities since the late 1960s and is now recognised as a powerful tool that helps businesses across all industries implement change for the better, enabling them to develop and deliver innovative ideas, facilitate change and offer solutions to complicated and complex problems.

"There is a growing appetite and expectation for companies to embrace and use Design Thinking practices. For them to use it to its best effect however, they need to fully understand the core processes and have the skills required to be able to put it into everyday practice.

"Through teaching an extensive toolbox of Design Thinking capabilities that have been created and developed by our DesignThinkers Group Academy in the Netherlands, our key focus is to teach people and organisations the fundamentals in Design Thinking and provide bespoke guidance specific to each company's needs. They can then incorporate these skills into how they work and go on to create meaningful change within their own business.

"The end result enables businesses to get a better clarity on the needs of their customers, become faster to market with products and services (lower cost to entry and validation through rapid prototyping), get increased employee engagement through co-creation and collaborate more to help solve problems and create new opportunities."

Says Sawbridge: "As Design Thinkers ourselves, Darryl and I were both looking for ways to broaden our own skillsets. After conducting lots of research, we found there to be very limited advanced Design Thinking training options available in Australasia. In fact, we had to travel as far as Chicago to learn at the level we were looking for and it was then that we were introduced to the DesignThinkers Group.

"After taking part in the DesignThinkers workshops in Chicago, we realised there was a real gap in the market for such educational training courses and workshops here. We then approached the global head office of DesignThinkers Group in Amsterdam to discuss whether we could bring their offering to New Zealand and become local partners - and here we are today!

"Launching the New Zealand hub of the DesignThinkers Group means our customers get to benefit from the best of both worlds. Through experienced local representation, they receive world-class learning and training resources to help create positive change and deliver meaningful customer experiences within their own organisations.

"As a global group, we also collaborate across the countries we operate in, sharing key learnings for everyone to learn from. This element of our business will be particularly useful to global brands who are looking to connect across multiple markets.

"To kick things off with a bang and to celebrate the launch of DesignThinkers Group New Zealand, we will deliver two inaugural learning-by-doing workshops in April, together with key-note speaker and global Design Thinking expert, Marc Bolick.

The one-day Design Thinking for Customer Experience workshop focuses on Design Thinking fundamentals and how it can be applied to create powerful customer experiences. The two-day Design Thinking Facilitation Mastery workshop is designed for people with a base understanding of Design Thinking and takes a deeper dive to teach them how to run end-to-end projects (design sprints) within their own organisations. Both are hands-on workshops where participants will 'learn by doing' and gain a wealth of new skills and tools that they can put into practice after.

Says Sawbridge: "These sessions provide a highly interactive experience and are the first of their kind to take place in Australasia, offering world-class teaching fundamentals in Design Thinking processes.

"With Marc, who runs DesignThinkers Group in the United States, flying in specially to present, these particular workshops will provide a rare opportunity for New Zealand businesses to get in front of a leading Design Thinking guru. We're expecting a lot of interest, so recommend people and businesses register early here to secure a spot!"

www.designthinkersgroup.nz]]> Comments (1)

Director Georgi Banks-Davies joins Scoundrel

2019-03-13T22:54:06Z

Director Georgi Banks-Davies has joined the Scoundrel roster for representation in both Australia and New Zealand.

Banks-Davies brings a fresh and honest approach to commercials which has seen her collaborating with some of the world's largest brands such as Apple, Audi, Coca-Cola, Nike, Lexus, Toyota, Starbucks, O2 and Sport England.
]]> view here.

Says Adrian Shapiro, EP and co-founder, Scoundrel: "We're thrilled to have someone of Georgi's calibre join the family, she has a rare ability to communicate with the audience on a level that's both highly visual and very human all at once. We're really excited to see what she's going to bring to our market."

To enquire about Georgi Banks-Davies, contact Adrian Shapiro adrian@scoundrel.co, or Kate Gooden kate@scoundrel.co.

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Drum's inaugural CrisisX: The Readiness Conference in Auckland a sell-out success

2019-03-13T22:34:30Z

Last week, the world's first crisis simulation event, CrisisX: The Readiness Conference, took place in Auckland, drawing an audience of over 120 leaders from New Zealand's business community. Hosted by Drum, the newly launched content and experiences agency that is part of PHD Group New Zealand, the two-day event challenged organisations' current levels of preparation for crises through a series of creative-led simulations.
]]> The conference also featured renowned business leaders and speakers, sharing their first-hand knowledge and experience in dealing with national and international crises with the event's delegates. Melissa Agnes, international keynote speaker and author of Crisis Ready, was flown in for her first speaking engagement in New Zealand. Additional keynote speakers included former Mayor of Christchurch, Sir Bob Parker, and former Air New Zealand CEO, Rob Fyfe, who shared their experiences navigating crises such as the 2011 Christchurch Earthquake recovery and the 2008 Perpignan Air New Zealand plane crash respectively.

In between the speaker sessions, delegates underwent a digital simulation whereby groups were put under the stress of a series of high-pressure scenarios designed to replicate an actual crisis. Teams had to navigate their way through a massive data security breach and physical security threat, before deconstructing and evaluating their approaches with the experts.

Says Joanna Braeckel, CrisisX attendee and Foodstuffs external relations manager: "CrisisX was an invaluable experience. The team put a lot of rigour around the simulations, pushing you outside your comfort zone and forcing you to think on your feet, all while gaining a different perspective. The simulations included machetes, disgruntled employees and data breaches, all of which could happen any day so it's important to be prepared for anything."

Some of the top tips shared at the first edition of CrisisX include:
·       Prepare for the worst thing that could happen - and double it
·       Make sure you've built networks and relationships - they become more important than a plan during a crisis
·       Consistent communication is important and allows you to control the narrative
·       Always practice honesty and humility
·       Admit and accept fallibility of yourself and your team
·       Never lose sight of the big picture

Says Dallas Gurney, CrisisX director and Drum's managing director: "The first edition of CrisisX has been a resounding success, with delegates telling us how the simulation has been an eye-opener for them and a catalyst in getting them to re-examine their current strategies for crisis management."

"The consistent theme that emerged from all the speaker sessions was the importance of authenticity, honesty, consistency, communication and compassion when in the eye of the crisis storm. We have received stellar feedback from our delegates, ensuring the event will definitely return in the future."]]> Comments (0)

YoungShand's SXSW Diary: Day #2

2019-03-13T09:01:36Z

Duncan Shand, Jesse Kelly and Kat Cox from YoungShand are attending SXSW 2019 in Austin, Texas. Here they're reporting on the latest trends from the conference exclusively for Campaign Brief. If you missed their report on Day 1, you can find it here.

Jesse Kelly, strategy director:

Artificial Intelligence: Separating Fact from Fiction for AI in Creativity

Artificial Intelligence (AI) isn't new. In fact, we've come a long way since the first AI programmes, written in 1951, were playing checkers or chess. Today, our everyday devices and applications harness AI and Machine Learning (ML). In saying that though, you only need to scroll through the list of sessions on offer at SXSW and you'll quickly gather that now the word 'AI' is almost interchangeable with the word 'innovation'. There were lots of real-world, case study examples of projects and experiences that had AI at their core to deliver something truly mind-blowing. These advancements in AI have posed some questions for the creative industry, which after today's sessions can be demystified.]]> ● Creatives are going to need to start looking for programming courses or look for alternative jobs - FICTION

If you're a 'right-brainer', you can rest easy now. And for those with brains that lean to the left, no, it wasn't a panel of creatives delivering that message of hope. Even though there have been leaps and bounds in the realm of natural language and AI for creativity, the experts aren't predicting a future where human creativity will be replaced by bots.

● Artificial Intelligence can be beneficial for the creative process - FACT

There are some great tools and improvements in AI that can aid in the creative process to inspire or augment. These include;

- Using AI to generate copy to help writers get past writer's block,
- Reducing time spent scaling out multiple ad layouts by utilising best-practice design
principles,
- Identifying story arcs that best resonate with your audience or alternatively the best
audience to align with your story arc,
- Composing music scores that you can tweak.

The confronting question posed, however, is that of ethics. Who and how do you credit the work? There was an AI painting sold at Christie's Auction House for $423,500 that was created in part by some open source code. Was it fair that the original programmer didn't see a dime? Do we risk eroding more trust in the modern era of fake news? Advancements such as the capability to generate artificial "photos" that look real to humans could mean the end of negotiating talent fees, or, combined with the ability to generate copy through natural language, create online campaigns with no human involvement. These are questions we'll need to address as our industry becomes 'smarter'.

Lastly, there was some great news for all the table drummers out there like me. Douglas Eck, from the Google Brain Team, has been working on an AI project where you can table drum into a microphone and, through AI, it will lay down a drum track for you modelled against hours of pre-recorded drums. My colleagues will be delighted!

Kat Cox, executive digital producer:

Culturally Relevant

During Day 2 of SXSW, I saw some really interesting trends emerge. Two that are front and centre -- culture and collabs. I've been to a couple of amazing talks in the last two days featuring the legends responsible for reviving for some big brands via collaborations and authentic partnerships; namely Levis, Adidas and Mercedes Benz.

Culture

A few years ago, these brands were selling to your Dad. Today, they're targeting you. They're doing it with extraordinary results too, through creative ways of selling their products, including;

● Capitalising on hype, 'drop culture' and collabs with hip hop powerhouses like A$AP Rocky (yes I got to see him at SXSW!)
● Ensuring limited availability of their products
● Creating illicit and unexpected ways to buy,
● Easy and interesting checkouts

We're also seeing a massive shift towards brands aligning with the social issues important to the new shopping generation, and it's smart for business. Brands are taking a genuine interest in social responsibility and for many, it feels authentic. Levis, for example, has taken a stance on gun violence (resulting in daily hate mail, but they couldn't care less) because appealing to a younger, more socially-aware audience not only helps them sleep at night but helps them make bank.

Collabs

Brand collaborations with culturally relevant icons is not a new concept, but lately, we've seen some phenomenal results from unexpected pairings. The Mercedes Benz partnership with A$AP Rocky showing us how good design and the right partnership can help brands reach new generations of shoppers, giving their brand relevance and longevity. The authenticity comes in when an icon like A$AP Rocky can clearly define why he is getting behind a brand (which he does for Mercedes).

Duncan Shand, managing director:

The importance of emotion (theme from three talks over the last two days)

One talk I attended was from a couple of Australians, entitled, 'A Psychologist and an Ad Guy Walk into a Room'. It was about presenting and pulling apart ads to explain why they work, the key outtake being that emotion trumps logic. When you get into behavioural economics, we like to think we make decisions logically, yet we mostly buy emotionally. And considering

around 80% of ads created rely on logic, there's clearly a big opportunity within the emotion category.
The second talk, 'Women in Branding', explained why more women need to be leading the charge when creating authentic brands. It began with the stats;

● Women purchase 70-80% of everything,
● Women are buying 50% of traditionally male purchases,
● 68% of women want to connect to brands,
● 54% feel connected when brands understand their desires,
● 76% will buy again, spend more and will be more loyal when brands connect
authentically with them.

The session pulled apart the classic 'Like a Girl' campaign, which at its essence included three very important things; a real insight, a brave change in the medium/format, and a rich, emotional piece of storytelling. An interesting question was also poised -- how do we create a connection in an often inauthentic world? Millennials are belief driven buyers, so it's becoming increasingly important to make real, human connections with our audiences.

Lastly, a short yet impactful talk on 'Community ROI'. Here we explored how to define a return on investment for your community building efforts. First, they burst our bubble -- community building is going to be more expensive than you think and will drive costs you don't expect, like support, bug fixes and service. But these are good things and will deepen the relationships you want to develop in the long run. We should be thinking about community building as CSR and how we can build a legacy. I thought this was a nice idea.

So, there you have it for Day 2. It's a marathon, both mentally and physically (Duncan has done 13,000+ steps each day so far), but we're loving it. Keep coming back to find out what Day 3 will bring.

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Publicis Group's LA agency Team One appoints Kiwi expat Kirsten Rutherford as ECD on Expedia

2019-03-12T22:23:54Z

Team One, Publicis Groupe's Los Angeles-based fully integrated media, digital and communications agency for premium brands, has hired advertising veteran and Kiwi expat Kirsten Rutherford as executive creative director on Expedia.

In her new role, Rutherford leads all Expedia global creative work--overseeing creative talent at Team One as well as global teams in London, Hong Kong, Singapore, South Korea and Tokyo. She is responsible for the continuity of the Expedia brand voice, ensuring work is consistent across all continents.

Says Chris Graves, chief creative officer, Team One: "We feel really fortunate to have Kirsten here to lead this team. Her global pedigree, creative talent and boundless energy make her perfect for the role, and a great fit for the culture here at Team One. We're all excited about the potential of this brand and the passion that Kirsten will bring to it."
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Prior to Team One, Rutherford was creative director at TBWA\Chiat\Day, where she led brands like Intuit QuickBooks, Persil, Southwest Airlines, Viking Cruises, the LA Mayor's Office and TrinityKids Care Children's Hospice. Her work for Gatorade's "Sisters In Sweat" campaign, encouraging young women to keep playing sports, was awarded at Cannes and One Show in 2018, as well as awarded the Grand Clio for social good.

Rutherford began her career in her homeland of New Zealand in 1997, working for DDB, M&C Saatchi and FCB. In 2005, she moved to London, working at Saatchi & Saatchi, before heading to Brothers and Sisters. In 2011, Rutherford joined Wieden+Kennedy London, creating work for clients like Honda (now part of MoMA's permanent collection), Fondazione Prada and Tesco. In 2013, she crossed the Atlantic to join 72andSunny where she was the lead creative for Target, Starbucks and Tillamook.

At Brothers and Sisters, Rutherford created "Streetmuseum" for the Museum of London--a groundbreaking AR app, which became the most awarded app in the world at the time. Her mission to use creativity for good has resulted in Rutherford leading pro bono passion projects for brands including Make-A-Wish America and the LA Commission on the Status of Women, where she has been a leading force behind a campaign raising awareness about human trafficking in Los Angeles.]]> Comments (0)

Bestads Six of the Best reviewed by Joakim Borgström, executive CD, BBH Singapore

2019-03-12T08:46:49Z

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Joakim Borgstrom, executive creative director at BBH Singapore.

BEST TV
Winner: SpareBank 'Magic Light' This ad is definitely conceived under the nordic lights. There is no secret about that. There is also no secret that I was born in the Nordic. Maybe that's why I like the film, or maybe because the biggest risk is not taking any... what can I say. The future is bright. READ ON...

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Going to the Axis Awards? You need to get Tipsy

2019-03-12T03:01:41Z

On the back of a successful launch in 2018 'Tipsy' is set to give the Axis Awards some added excitement and fun.

Tipsy is a free event-based tipping app that lets you pick winners during the awards night for the chance to win $1,000 cash. Players select the pieces of work they think will be the most decorated, and score points each time their chosen work wins an award.

A live-leaderboard on the night will show each users total accumulated score and where they rank amongst other Tipsy players. Whoever ends up on top wins the cash prize.

Says Tom Martin, ECD, Special Group Sydney: "Tipsy's a great way to make more of an award night, than just waiting for the results of the category you've entered. Suddenly every result in every category matters to you because it's all part of the game".

Created by Special Group Australia & Nakatomi, Tipsy is available for download on the app store now.

DOWNLOAD THE APP HERE

tipsyapp.co.nz
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YoungShand's SXSW Diary: Day #1

2019-03-11T23:59:29Z

Duncan Shand (left), Jesse Kelly (centre) and Kat Cox (right) from Auckland agency YoungShand are attending SXSW 2019 in Austin, Texas. Here they report on the latest trends from the conference exclusively for Campaign Brief.

Duncan Shand, managing director:
What does it mean to show up, be seen and live brave?

My first session at SXSW was listening to Brene Brown. For those that don't know, Brene is a shame researcher, has one of the most popular Ted Talks on the planet and coincidentally, I recently read one of her books, so I thought it would be an interesting start to the week.

The flip side of being a shame researcher means that Brene also studies belonging - and currently, while we're living in the most connected age in history, loneliness is at an all-time high. Brene refers to this as 'high lonesome', and her challenge is for us to be ourselves rather than trying to fit in. You see, according to Brene, fitting in leads to shame whereas being authentic leads to real connection and belonging.
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People are hard to hate
Move up lean in
Speak truth to bullshit, but be civil
Ministry of presence

The core of which is understanding that we are all people with more in common than not, and just being present together is a huge step forward. The biggest challenge is speaking truth to bullshit, but being civil. Rather than a divisive 'with us or against us attitude', her call was to be civil and be true to yourself.

So how did this talk relate to me? As brands (or agencies representing our brands) we need to think about how we can be more authentic - 'With a strong back, a soft front and a wild heart'. We'll create better brands if we have strong values, purpose and position -- a great challenge for any brand.

Jesse Kelly, strategy director:
Experiences with empathy

There was one theme that stood out as being the most refreshing - a reminder about the importance of empathy. This was especially relevant given my SXSW focus on finding new methodologies, technologies, and applications that will give our clients and work an edge. It was a stark reminder that there is a responsibility that comes with what we do.

My first session of the day featured Shanying Leung, the design director of Alipay, which is the largest payment platform in the world. In his talk on 'Creating cashless cities and a borderless world', he spoke about how empathy is central to Alipay's design ethos. Leung felt a responsibility to their breadth of users; e.g. kids, the elderly and people with disabilities. He said Alipay has a responsibility to ensure they democratise their offering for everyone.

This involved initiatives like using AI/AR to assist small businesses through self-service poster design and printing, enabling them to promote themselves and facilitate payments, through to making their mobile payment system more widely accessible so that anyone can get their own high-quality personalised QR code for the low cost of USD 0.50.

As a strategist, it was a no-brainer to attend Rohit Bhargava's afternoon session on '7 non-obvious trends'. He identified empathy in his key trends for 2019. 'Enterprise empathy' as he called it, is where empathy becomes the driver of innovation, revenue, and a point of differentiation for products, services, hiring, and experiences.

He spoke about Tesco, who have a relaxed (slow) checkout for the elderly, or for those who get anxious due to feeling pressured with the pace of a regular checkout. And the introduction of a quiet hour to reduce anxiety for people with autism. Other examples included Herbal Essence, with their empathic bottle design that lets the consumer feel the difference between shampoo and conditioner and Join Papa, which connects college students and older adults who need assistance through an on-demand style app.

The takeaway for me today is to ensure empathy is considered within the planning process. Not just being user-centred in the way we ensure experiences are seamless for our core audiences, but also finding opportunities to make improvements for those around the fringes. Small improvements collectively make the world a better and more connected place for everyone.

Kat Cox, executive digital producer:
The next wave of the DTC revolution

With the dominance of big retailers and online stores, small or emerging businesses can find it tough to stand out and grow a customer base. The panel of Lily Kanter (CEO, Boon supply; and co-founder, Serena & Lily) Brian Spaly (Executive Chairman, Tecovas; Founder, Trunk Club; Founder, Bonobos) and Jeff Weiser (Shopify CMO) spoke about trends that can help retailers stand out and win shopper loyalty through providing a better customer experience.

With the panel predicting a swing back to local companies as a preferred method of buying, it's the right time to be reminding ourselves of the following;

Be data driven. The successful ones will use data to give a customer what they want.Identify your power users who love your product and don't mind paying for it. Then think "how can I do more for them?"
Be authentic. Retailers need to be true to brand and message. Brand campaigns need to follow through to the natural environment.
Embrace doing things differently. Always be thinking; what will this look like and how will it improve customer experience? "If anyone else can do it it's not good enough for us" - Brian Spaly.

So that's our wrap up for SXSW day one. Can't wait to see what day two has in store for all of us. Stay tuned.]]> Comments (0)

Zomato Gold tells Kiwis to 'be more social' in new campaign via J. Walter Thompson and Mindshare

2019-03-11T23:50:39Z

Globally successful dining-membership program Zomato Gold has just launched in New Zealand with a wryly straight-talking creative campaign from J. Walter Thompson and Mindshare, that taps into Kiwis' increasing appetite for dining out.

With the 2018 Restaurant Association Hospitality Report showing that New Zealanders are eating out more often for a wider range of occasions, the timing was perfect for Zomato Gold's launch in Auckland, its first city in AUNZ. Zomato Gold is an exclusive subscription-based membership program that offers users a complimentary dish or drinks every and any time they go out.
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Running until May 2019, the creative campaign includes locally-resonant taglines across major billboards and other outdoor, print, radio, online media partnerships, social and influencers.

Says Justin Barnes, ECD, J. Walter Thompson New Zealand: "Zomato Gold brings an amazing new service for the people of Auckland. So, we helped them develop a locally relevant, hard-hitting launch campaign that put their hero offers front and centre. The campaign appeals to New Zealander's innate desire to be more social by take advantage of Zomato Gold's exclusive membership benefits of 1+1 on meals and 2+2 on drinks offering."

Says Anand Sinha, global business head: "The many benefits of Zomato Gold combine to help New Zealanders share more social experiences with each other. Our program is the perfect recipe at a time when the country's appetite for dining out is on the rise, and the "Be More Social" campaign taps into that trend."

Agency - J. Walter Thompson New Zealand
Executive Creative Director - Justin Barnes
Head of Planning - Jacqueline Smart
Account Director - Shaun Rush
Head of Design - Glenn Chapman
Creative Team - Nick Houghton, Gal Stern, Pete Vulinovich
Media Director - Campbell Smith ]]> Comments (1)

Chorus calls on the little bit of genius in all of us in new brand campaign via Saatchi & Saatchi, NZ

2019-03-11T23:29:47Z

A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched today by Saatchi & Saatchi New Zealand.

'There's Room for Everyone' celebrates the myriad of reasons, uses and users of New Zealand's own Chorus Fibre Network. The true tales of six Kiwis embracing their own form of genius, in a collection of content films, are a cornerstone of the campaign and celebrate the realisation that distance, size and age are no longer limiting factors when it comes to claiming a world of opportunities for people in all corners of New Zealand.

VIEW THE SPOT SPOT
VIEW THE SECOND SPOT
VIEW THE THIRD SPOT

View the Dr Sasha Kljakovic - Social Media Genius video

View the Jessica Mentis - Jelly Genius video
View the Chris Hilder - Coffee Roasting Genius video
View the Brittany Teei - Education Genius video
View the Fraser McConnell Conservation Genius video
View the Sarah Wixon - Apple Sticker Genius video

]]> Aimed at re-introducing Chorus to Kiwis, the campaign redefines the role of the company as integral to connectivity and bringing to life great ideas and opportunities, driven by the progress of Kiwis themselves, with the multi-faceted campaign features cinema, TVC, digital, OOO, social and the collection of content films.

Toby Talbot, chief creative officer, Saatchi & Saatchi New Zealand says the campaign is about encouraging the nation to stretch their imaginations and opportunities, with Chorus right behind them.

Says Talbot: "We are a nation of inventors, thinkers, tinkerers, and this campaign is about celebrating and discovering the genius within all of us. There's a misconception that Chorus are just the people who dig up your streets, but the truth really is that Chorus is here to help put opportunity within reach for all, not just the heavy users and lovers of technology."

Saatchi & Saatchi launched the 'Ask for Better' campaign for Chorus in 2017, 'Stream Big' in 2018 and a campaign earlier this year focused on sports streaming.

Chorus
Ed Hyde - Chief Customer Officer
Karren Harker - Head of Marketing
Kate Murchison - Senior Marketing Manager - Consumer
Emma Kanai - Campaign Manager
Eve Hadlee - Campaign Manager - Direct & Digital
Jon Dow - Digital Channels Consultant

Production Company - Finch
Corey Esse - Managing Director
Wade Shotter - Director
Jimena Murray - Producer
Ginny Loane - DOP
Sarah Cooper - Production Designer

Stills
Photographer - Todd Eyre

Music /Sound Design - Liquid Studios
Jonathan Bree - Composer
Craig Matuschka - Sound Design
Tamara O'Neill - Music Producer

Creative agency - Saatchi & Saatchi New Zealand
Paul Wilson - Managing Director
Toby Talbot - Chief Creative Officer
Kristal Knight - Creative Director
Jordan Sky - Creative Director
David McIndoe - Head of Strategy
Amanda Chambers - Head of Production and Content
Jane Mill - Senior TVP Producer
Alina Godfrey - Group Business Director
Becky Kusel - Business Director
Rob Flynn - Head of Design
Dennis Grbin - Senior Designer
Jess Reihana - Art Director
Antony Wilson - Copywriter
Nick Browne - Retoucher
Celine Giovanni - Digital Producer
Rachel Twist - Senior Digital Designer

Media Agency - FCB Media
Karen Tipper - Business Director
Silvia Kusic - Digital Business Director
Rachel Berryman - Senior Digital Account Manager
Holly Eden - Senior Account Manager
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DDB New Zealand leads the Kiwi agency pack at the shortlist stage of the 40th AWARD Awards

2019-03-11T23:08:29Z

The finalists for the 40th AWARD Awards have been announced across all categories, with DDB New Zealand leading the Kiwi agency pack with 21 finalists.

A full list of finalists can be accessed here.

By category, those agencies with the most finalists include:
● Craft in Advertising - Film: Goodoil Films with 15 finalists followed by FINCH with nine, Revolver/Will O'Rourke with eight and Scoundrel with six finalists. Then Sweetshop, The Editors, Level Two Music and In The Thicket with three finalists each;

]]> ● Craft in Advertising - Digital: BWM Dentsu with two finalists and all other agencies with one finalist each;
● Craft in Advertising - Experiential: BWM Dentsu and DDB Group New Zealand with one finalist each;
● Digital: Clemenger BBDO Melbourne with six finalists followed by Clemenger BBDO Sydney with five finalists followed by CHE Proximity with four finalists. The Monkeys, We Are Social, DDB Sydney and Cummins&Partners Melbourne with three finalists each, then 72andSunny, BWM Dentsu, TBWA\Sydney, Leo Burnett Sydney, Ogilvy New Zealand, TKT Sydney, Saatchi & Saatchi New Zealand, Special Group and whiteGrey with two finalists each;
● Radio: Clemenger BBDO Sydney with ten finalists followed by Clemenger BBDO Wellington with eight finalists. Then Clemenger BBDO Brisbane, BWM Dentsu, McCann Worldgroup Philippines and The Brand Agency each with two finalists;
● Print: All agencies in this category with one finalist each;
● Direct Marketing: CHE Proximity with five finalists followed by Clemenger BBDO Melbourne, Cummins&Partners Melbourne, DDB Sydney, FCB New Zealand, Marcel, Naked Communications and Ogilvy New Zealand each with two finalists;
● Design: Naked Communications and The Monkeys each with two finalists and all
other agencies with one finalist each;
● Poster & Outdoor: DDB Sydney with five finalists, TBWA\Thailand with three finalists followed by Clemenger BBDO Melbourne, ADK Taiwan, R/GA Sydney, TBWA\Sydney and WhiteGREY each with two finalists;
● Integrated Campaign: Clemenger BBDO Melbourne with two finalists and all other agencies with one finalist each;
● Innovation: Naked Communications with three finalists followed by CHE Proximity, VMLY&R and whiteGREY each with two finalists. All other agencies with one finalist each;
● Market Disruption & Product/Service Development: VMLY&R with two finalists followed by all other agencies with one finalist each;
● Creativity For Good: Clemenger BBDO Melbourne, DDB Group New Zealand, DDB Sydney, Ogilvy New Zealand, OTTO, The Monkeys and whiteGREY all with two finalists each and all other agencies with one finalist each;
● Promotion and Experiential : VMLY&R with two finalists followed by all other agencies with one finalist each;
● PR: Clemenger BBDO Melbourne with four finalists followed by Noisy Beast and Marcel each with three finalists. Then The Monkeys, The Royals, Ogilvy New Zealand, Host/Havas, DDB Sydney and AIRBAG all with two finalists each;
● Branded Entertainment & Content: DDB Sydney with five finalists followed by Clemenger BBDO Sydney with four finalists and CHE Proximity and TKT Sydney each with three finalists. Then J. Walter Thompson Sydney and Noisy Beast each with two finalists each;
● Film & Video: DDB Group New Zealand and The Monkeys both with six finalists followed by BMF with four finalists , 72andSunny Sydney and TBWA\Sydney each with three finalists. Then CHE Proximity and DDB Sydney each with two finalists.

Chairs in each of these categories were: Scott Dettrick (The Monkeys) for Design, Noah Regan (DDB) for Print, Poster & Outdoor, Stephen De Wolf (Clemenger BBDO) for Integrated Campaign, Innovation, Market Disruption & Product/Service Development & Creativity For Good, Micah Walker for Craft in Advertising - Print, Typography & Illustration, Ant White (CHE Proximity) for Direct Marketing, Claire Salvetti (One Green Bean) for Promotion & Experiential and PR, Martha Coleman (Revlover) for Branded Entertainment & Content, Hamish Stewart for Digital, Jen Speirs (BMF) for Radio, Pip Smart (Revolver) for Craft in Advertising - Film and Damon Stapleton (DDB) for Film & Video.

The awards presentation event will take place on Thursday 11 April at The Australian Technology Park. Tickets are available here.

AWARD thanks all Judges for their time and dedication to the awards. A full list of judges can be found here.

AWARD would also like to thank its Marquee sponsor Facebook, Silver Sponsors Audio Network, Adstream Displayground, Campaign Brief, Stellar Entertainment, The Editors, Host/Havas, Visual State and Bronze sponsors RMK Voices, The Right Fit and Commercial Producers Council.

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Future Lions launches call for entries for global competition for students - deadline Mon, Apr 15

2019-03-11T23:02:24Z

Future Lions, AKQA's global student competition to unearth the next generation of talent, is now open for entries.

An undergraduate competition and showcase for inspirational thinking, Future Lions, is run in collaboration with the Cannes Lions International Festival of Creativity.

This year's Future Lions theme is a call to action for students all over the world to reject their inner barriers and 'Break Through'. Ego, self-doubt and fear of failure kill creativity, but these limits only exist in the mind. Students are encouraged to venture out into the unknown which is the birthplace of creative change.

Celebrating the competition's emphasis on creativity, AKQA is proud to announce VSCO and WIRED as official partners for Future Lions 2019.

Says Tesa Aragones, CMO, VSCO: "At VSCO, our mission is to help everybody fall in love with their own creativity. This year's Future Lions theme of "Break Through" echoes what we provide for our community members at VSCO. It is an invitation to young creatives to embrace their creative curiosity, create without self-doubt, and along that journey build their creative confidence."

ENTER NOW

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Competition entries are invited from students across the globe at www.futurelions.com
Entries close on Monday, April 15th.

Last year's Future Lions was the most successful to date with 2,290 participants from 386 school across 55 countries.

The school with the highest number of shortlisted entries will be named Future Lions School of the Year. In 2018, this accolade was awarded to the Berghs School of Communication for the fifth year in a row.

During the past decade, the Future Lions competition has launched the careers of many of the world's celebrated creatives. 99% of Future Lions winners are employed by many of the most respected creative organisations.
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Cannes Lions to honour Jeff Goodby and Rich Silverstein with Lion of St. Mark at 2019 festival

2019-03-11T22:48:26Z

The Cannes Lions International Festival of Creativity has today announced that Jeff Goodby (right) and Rich Silverstein (left), founders of Goodby Silverstein & Partners, will be honoured with the Lion of St. Mark Award at the 2019 Festival.

Says Philip Thomas, chairman of Cannes Lions: "The Lion of St. Mark is a special award that honours those who have made a significant and outstanding contribution to creativity in advertising and communications over a lifelong career. Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too. Their legacy is truly remarkable, and we're delighted to celebrate and reward them for their achievements."

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Since 2000, the agency has excelled at creating work that transcends media. Most recently GS&P received Gold Lions for 'I am a Witness' (the first emoji for a social cause), the 'Dreams of Dali' VR experience, Chevrolet's Sonic Launch with OKGO, and Cheetos Museum.

Much of GS&P's work has entered into the permanent collection of the Museum of Modern Art in New York.

Commenting on the award, Goodby credited GS&P's staff and culture: "The people who have gone through GS&P have changed our industry more than Rich or I could ever have on our own. A spirit of humanity and forgiveness has made this place a launching pad for things never done before, over and over, always with new people. We are proud of the ideas we've incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff."

Named Adweek's Executives of the Decade, Goodby and Silverstein have had an effect on advertising that can be seen particularly in the leaders they have created and mentored, many of whom have successfully started their own agencies. GS&P's creative alumni include Gerry Graf (founder of Barton F. Graf), Fred Raillard and Farid Mokart (of Fred & Farid), Paul Venables (founder of Venables Bell & Partners), Jamie Barrett (founder of barrettSF) and leaders like Chris Beresford-Hill (CCO of TBWA\Chiat\Day New York), Steve Simpson (CCO of Ogilvy & Mather North America), and Karin Onsager-Birch (CCO of FCB West).

Says Silverstein: "This is an amazing honor. What makes Jeff and me most proud is that we've provided a respectful space for so many talented people to make intelligent work, raise families and have fun all at the same time."

In 2005 Goodby was jury president of the Titanium Lions Jury, he presided over the Film, Press & Outdoor Lions Jury in 2002 and served on the Film Lions Jury in 1993. In 2009 Silverstein served on the Titanium and Integrated Lions Jury.

Both Goodby and Silverstein will take part in an interview hosted by Philip Thomas during the Festival in Cannes, and the presentation of the Lion of St. Mark will take place during the final Awards Show on Friday 21 June. Further information about the Festival is available at canneslions.com.

Previous Lion of St. Mark Winners
2018: Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia and Prasoon Pandey, Director, Corcoise Films
2017: David Droga, founder and Creative Chairman, Droga5
2016: Marcello Serpa, former Partner, AlmapBBDO
2015: Bob Greenberg, Founder, Chairman and CEO, R/GA
2014: Joe Pytka, Director, PYTKA
2013: Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide
2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy
2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH]]> Comments (0)

AdFest 2019 unveils its biggest ever line-up of global creative, production and digital leaders

2019-03-11T02:10:00Z

AdFest has unveiled its biggest ever line-up of creative, production and digital experts in the festival's 22-year history. With over 30 speaker sessions, AdFest is also launching several new formats: the Breakout Stage will feature more intimate talks and presentations, while the Open Space Workshop area will feature highly interactive workshops such as 'Speed Dating With the Juries', which gives young creatives the chance to present their portfolios to AdFest's 2019 jury. AdFest is also launching TMRRW Biz School, a creative business school for marketing leaders.
]]> This year's program is divided into two streams: Craft@ADFEST runs on 20th-21st March 2019, and will be dedicated to exploring the latest production, digital, content and technology trends. Creative@ADFEST runs on 22nd and 23rd March and is all about creativity - the DNA of AdFest.

AdFest is pleased to confirm the following sessions:

'Trends from the World's Most Creative Campaigns', presented by Ed Pank, Managing Director, WARC Asia Pacific
Craft@ADFEST: Wednesday 20th March, 9.45am - 10.40am
The WARC Creative 100 is the successor to the Gunn Report - an annual ranking of global creative excellence. In this session, you'll discover work from around the world from this year's Creative 100. Come and be inspired and learn from the best.

'What would Juliet do? Staying creative in a changing world,' presented by Umma Saini, Brand & Creative Lead, Google India, Gurgaon
Craft@ADFEST: Thursday 21st March, 14.30 - 15.05
Where do we rest our faith and how do we stay relevant in such a fast changing world? Find out from Google's Umma Saini, who was ranked No.1 Creative Director in India by Campaign Brief Asia and No.10 in the world by the Big Won Report - one of only two women on the list and the first Indian woman to feature ever.

Let's Learn from the 'Creative Hackers', presented by Tahaab Rais, Regional Head of Strategy & Truth Central, FP7 McCann MENAT
Creative@ADFEST: Friday 22nd March, 11.15 - 11.50
What can we learn about innovation from the world's creative hackers? It's time we learnt about creativity from those who aren't brands nor agencies, says FP7 McCann's Tahaab Rais, the most awarded strategist in the Middle East, North Africa and Turkey region. Through videos and anecdotes, he'll inspire you with tales of people who create amazing work - without big budgets or timelines.

'Is advertising more fun in the Philippines?', presented by David Guerrero, Chairman of the 4As Philippines & Creative Chairman of BBDO Guerrero, Manila
Creative@ADFEST: Friday 22nd March, 11.50 - 12.25
David Guerrero will take you on a journey to explore the culture of the 7,641-island archipelago that makes up the Philippines and how it influences its works. Find out why it's been getting more fun in the Philippines through the eyes of one of country's leading creatives.

'Moving Toyota into Tomorrow, Today - Toyota's Movement Towards Positive Change' presented by ADK Singapore's Joshua Okada (Regional Business Director) and Chris Gurney (Regional Executive Creative Director) with Jerome Louis, General Manager, Toyota Brand Management and Marketing Communication, Toyota Motor Asia Pacific
Creative@ADFEST: Friday 22nd March, 12:25 - 1pm
If you're curious to find out how Toyota, a 75-year-old automaker, is pivoting to be part of a massive shift in the way societies are developing and changing, don't miss this session from ADK Singapore and Toyota Motor Asia Pacific. Together, they'll explain how they are bringing to life the brand's vision of mobility through the Tokyo 2020 Olympic and Paralympic platform across Asia.

'Viva Commercial Films!!' presented by Hakuhodo Inc.'s Mitsuaki Imura (Creative Director), Morihiko Hasebe (Executive Creative Director), Miho Hashimoto (Simultaneous Interpreter)
Creative@ADFEST: Friday 22nd March, 14.30 - 15.05
Morihiko Hasebe will lead a conversation with film master Mitsuaki Imura, last year's Cannes Silver Lion winner, about his film SAKERU GUMI ("Long Long Man"), which keeps winning on the global awards circuit. "For those who want to make a great film ad, come and see him on stage. You will get the tips to make the crazier films that sell," says Hasebe. This session will be simultaneously translated into English by Miho Hashimoto, Japan's best-known interpreter.

Can soap save the world? presented by Dominique Touchaud, Director, Procter and Gamble Singapore
Creative@ADFEST: Friday 22nd March, 15.05 - 15.40
When brands embrace causes bigger than their functional promise, their "right to do so" will be questioned - as we have just seen with Gillette and the debate on "toxic masculinity". In this session, Dominique Touchaud will explain how P&G brands solve this tension and show how brands can "do good" in a way that is good for business.

'The One Club for Creativity - More than just an Award Show', presented by Pat Baron, International Board Member, The One Club for Creativity & Chief Creative Officer at McCann Australia
Creative@ADFEST: Friday 22nd March, 15.40-16.15
As creative thinkers, marketers, innovators and problem solvers we spend our time and energy helping creativity play a meaningful role in culture and people's lives. Join The One Club and its mission to make a difference in our industry, be it Inclusion & Diversity, Education, Professional Development or Gender Equality.

Inspiring Creative Excellence, presented by Paul Drake, Director, D&AD London
Creative@ADFEST: Saturday 23rd March, 10.40 - 11.15am
By exploring some of the boldest work from the past year, D&AD's Paul Drake will give you insight into some of the wider cultural trends that are driving creativity. Be provoked to draw on different reference points in future projects and consider what this could mean for your work in the year ahead.

Through the President's Eyes I, moderated by Ted Lim, Chief Creative Officer of Dentsu Asia-Pacific
Creative@ADFEST: Saturday 23rd March, 15.05 - 15.55
Do you ever wish you could go behind the doors of the judging room to learn the secrets of what makes some works great, and others exceptional? In the first of two live panel sessions, Dentsu's Ted Lim will interrogate judges from this year's Brand Experience & Engagement Lotus & Direct Lotus; Design Lotus & Print Craft Lotus; Film Craft Lotus & New Director Lotus; and Interactive Lotus & Mobile Lotus juries.

Through the President's Eyes II, moderated by David Guerrero, Creative Chairman of BBDO Guerrero
Creative@ADFEST: Saturday 23rd March, 15.55 - 16.50
BBDO Guerrero's David Guerrero will lead a lively discussion with judges from this year's Audio Lotus & Film Lotus; Branded Entertainment Lotus, Effective Lotus & Integrated Lotus; eCommerce Lotus & Media Lotus; INNOVA Lotus & Lotus Roots and Outdoor Lotus & Press Lotus juries.

Obey Your Hunches, presented by Mark Tutssel, Leo Burnett Worldwide
Creative@ADFEST: Saturday 23rd March, 16.50-17.25
In this fascinating session, Mark Tutssel will explain, "Why instinct, alchemy and entrepreneurial thinking will win the creative future." Tutssel wants our industry to be brave again, and is encouraging creatives to follow their gut instincts and act on their hunches. Tutssel is Executive Chairman and Global Chief Creative Officer at Leo Burnett Worldwide.

AdFest 2019 runs from 20th to 23rd March at the Royal Cliff Hotels Group in Pattaya, Thailand. To purchase tickets, visit www.ADFEST.com.]]> Comments (0)

Damon Stapleton: Advertising. If you keep doing that you will go blind

2019-03-10T23:41:45Z

A blog by Damon Stapleton, chief creative officer of DDB New Zealand

"A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own. It is insight into human nature that is the key to the communicator's skill." - Bill Bernbach

"TV is dead. Have you seen that new John Lewis ad. Pretty cool."

Somebody said this to me about two weeks ago. It kind of stuck in my head. Only in advertising, could you say this and nobody would think you were weird. Except, it is pretty weird.

When I pointed out how strange that statement was, the person triumphantly said, yes, but I saw it on Facebook. I went and got a coffee.
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I began to ask myself a few simple questions. Where is the work that is replacing this kind of work? Everybody is talking about it, I just never see it. Also, what is actually changing? Look at the three commercials below. They span an entire decade. Ten years. They are all good stories with a human insight at the centre. Are they really that different? I mean, ten years in advertising is a lifetime. The answer is no. Because, good stories are timeless. That's why they are good stories.

https://www.youtube.com/watch?v=whpJ19RJ4JY
2019

https://www.youtube.com/watch?v=WYP9AGtLvRg

2012

https://www.youtube.com/watch?v=lSggaxXUS8k

2010

This got me thinking about our obsession with change. It gives us a weird amnesia about what has worked and what hasn't in advertising. We are always searching for the next thing in case we are not seen as contemporary or modern. Remember the frenzy around Pokemon Go? It was going to change the world. Google glasses too. Anybody remember Vine? And just last week, Amazon discontinued dash buttons. I remember being in Cannes and somebody in cool trainers saying they were the future. Nobody remembers what anybody said yesterday. We just keep moving forward. I understand that this happens with innovation. And innovation is energetic and sexy. What isn't sexy is stuff that is timeless. Things that don't change. That's a bit boring. So, we don't really talk about it.

Towards the end of last year, Mark Ritson wrote an article about marketers being obsessed with the future.

He used the phrase 'the pornography of change'. This has really stuck in my head. I think it is a excellent way of explaining our obsession with new stuff. VR headsets etc. Inherently, in advertising, we believe the new will always be the correct answer.

I also think a lot of what comes and goes is the delivery mechanism. The platform. This is changing a lot and will keep changing. How stuff gets to you and what data that stuff can generate. What hasn't changed is it has to make you feel something. As the late great David Abbott once said, it doesn't matter how fast shit reaches you, it's still shit.

Perhaps, you don't want to look at film because you think that is old school. Ok. For the hell of it, go back to 2007 and look at the Tap Project. Now, look at few ideas from 2010. Go look at T-Mobile Dance, or The Zimbabwean, Droga 5's Jay-Z Decoded in 2011, Dove Sketches in 2013 and then look at Fearless Girl, a recent piece of brilliant work. What you will see is a whole lot of good work. You will also see how when you have a great idea time doesn't make much difference. A great idea is a great idea. That's why they have value.

Delivery and how things integrate is the place where there are many shifting tectonic plates. And this will continue to escalate rapidly. However, what that delivery mechanism serves you has not changed half as much as people make out. If you want a person's time, you better have something to give them. That was true yesterday and will be more true tomorrow.

We are a business that is constantly looking at the future with good reason. However, occasionally we should learn from our past about what is unchanging.

Last week WPP's Mark Read said this. "We need to invest more in creativity. We've disappeared down the rabbit hole of optimization, but a fantastic idea can multiply a client's budget by three to five times."

He is right, although Les Binet and Peter Field would claim it is even more effective than that. What he is saying though is clear. Over the last couple of years, advertising went a bit crazy. Some people thought we were selling something else besides ideas and creativity that helps business grow. My question is what else besides creativity can do that to a client's budget? My next question is why did anybody ever move away from creativity if it can do that?

The simple answer is people thought efficiency and effectiveness were the same thing. There are many examples right now in ad land of this blindness. For some, it will prove fatal.

It would seem a good story is still a good story. A great idea will always be a great idea.

I am not sure that will ever change.

damonsbrain.com

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WorkSafe appoints FCB NZ as strategic and creative agency following a competitive pitch

2019-03-10T23:30:57Z

FCB New Zealand has been awarded the creative business for WorkSafe New Zealand, after a pitch process conducted in Wellington.

The scope includes strategy, brand and campaign work. The media business was not part of the pitch and will remain with MBM.

Says Nicky Chilton, marketing and communications manager, WorkSafe: "We're embarking on a fresh programme of work and we were looking for a long term partner with the strategic and creative skills to help us extend our impact across a more culturally diverse audience.
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Says Sean Keaney, managing director, FCB Wellington: "We're privileged to be selected to help WorkSafe continue to change people's behaviour when it comes to being healthy and safe at work and at home and helping reduce harm in New Zealand."

FCB and WorkSafe begin their partnership immediately. ]]> Comments (0)

Whānau Ora creates a conversation with the nation in new 'We Dream' campaign via Ogilvy NZ

2019-03-10T22:20:18Z

Whānau Ora has teamed up with Ogilvy to release a fresh brand direction, website and new campaign entitled 'We Dream'.

Delivered in the format of a compelling short film, We Dream highlights real-life challenges faced by New Zealand whānau in housing, poverty, education, employment and gaining opportunities for sustainable change.

The storyline is narrated by Whānau Ora's own real-life navigators. Navigators are the frontline people that work directly with whānau to navigate and wrap the necessary services around them to support improvement in their lives, ultimately creating hope and the 'space to dream'.

VIEW THE FILM

]]> Says Merepeka Raukawa-Tait, commissioning chairperson, Whānau Ora: "Many whānau face a daily struggle for the basic necessities. This kind of struggle leaves little room to plan for improvement and take action toward eventual self-reliance. Whānau Ora values families and supports them to grow their strengths, it does not view them as problems that need fixing. This is fundamental to the approach we take."

We Dream was released through targeted PR and digital media alongside an ambassador program featuring well-known New Zealand personalities - former All Black Israel Dagg and his wife Daisy, All Black Patrick Tuipulotu, Black Fern Ruby Tui, Silver Fern Phoenix Karaka, TV presenter Stacey Morrison, The Cougar Boys and Hurricane star Vince Aso.

Within 48 hours of launch, the campaign had saturated popular social media channels and Whānau Ora ambassadors appeared on national radio stations and news TV channels, reaching hundreds of thousands of people across the country with their message of hope.

Says Joseph Lose, communications manager, Te Whānau O Waipareira: "Partnering with Ogilvy we were able to craft a unique narrative, that started meaningful conversations around the nation about the importance of the work we do and resulted in an outpouring of public support.

"The roll out plan they designed, in conjunction with our wonderful ambassador program provided a platform for us to touch people's hearts, we couldn't be more pleased with the results."

The Whānau Ora policy looks to increase the well-being of individuals in the context of their whānau and so differs from traditional social and health models that focus solely on the needs of the individual in more institutional environments.

Although Whānau Ora support is available to all New Zealand families, currently those with multiple and complex needs are prioritised.

Says Huia Ngapo, marketing director, Ogilvy: "The goal of this campaign was to spread a message of hope and possibility by making New Zealand aware of Whanau Ora's vital role in the welfare ecosystem.

By utilising integrated PR & media channels to tell their story, we were able to go beyond the device and create a wider conversation and support network for the initiative that will far outlive the campaign lifespan. It was an honour to work on such a meaningful project."

Agency: Ogilvy New Zealand

Managing Director / Strategy: Greg Partington

Chief Creative Officer: Regan Grafton
Senior Creative: Julie Spedding
Writer: Brooke Wiley
Head of Design: Nathan Chambers
Design Director: Danny Carlsen
Head of Operations: Siobhan Burke

Agency Film Producer: Matt McPhail (Film 360)

Senior Film Producer: Sage Haggart

Head of Post Production Martin Spencer
Senior Editor Gonzalo Deza
Music composer Chris Warne (ADNA)
Project Director Daniele Lowe
Head of Digital Clare Warne
Experience Researcher Tania Hockings
UX Designer Kieran Savage
Head of Technology Greg Rogan
Senior Developer Joseph Lewis
Senior Developer Alex Candler
Photographer/Retoucher Jamie Wright
Head of Media Rachel Anderson-Cormack
Media Director Di Rice
Digital Media Manager Helen Breckon
Marketing & PR Director Huia Ngapo
Tātou Cultural Advisor Jerome Mika
Head of Digital Clare Warne
Experience Researcher Tania Hockings
Experience Designer Kieran Savage
Developer Joseph Lewis
Developer Alex Candler
WHĀNAU ORA (Client) Role Name
Whānau Ora Chief Executive John Tamihere
Whānau Ora Communications Joe Lose
Whānau Ora Communications Manager Simone Anderson
Whānau Ora Content Producer Ken Gavet
Whānau Ora Media Co-Ordinator Katene Durie-Doherty
Whānau Ora Creative Director Fender Maeva]]> Comments (0)

The Comms Council launches Wellington extension of 'First Five Rungs' support group

2019-03-08T00:16:48Z

Comms Council industry support group, First Five Rungs, has launched its Wellington arm, First Five Rungs in the Capital (FFRC). To celebrate the launch of FFRC, the group has revealed its first event, 'Your First Five Years'.

The event aims to disrupt the notion that the first five years of one's career are just a holding period until they're of value to their agency. Wellington-based industry experts Jodi Willocks, general manager of HeyDay Digital, and Erik Hay, creative strategy director at Weta Workshop are speaking, with the event aiming to highlight the importance of the first five years in young people's careers.

Both Willocks and Hay will share presentations on developing skillsets, being introduced to new challenges, building a network and how intelligent naivety can help bring a fresh, unique perspective to work. Willocks and Hay will talk to their own experiences, followed by a brief Q&A.
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This is the second First Five Rungs arm in New Zealand, with the original arm based in Auckland. The Auckland arm have had great success operating over the past five years, introducing their Newbies Packs in 2016, hosting several successful industry events and recently launching the "Yarns with..." content series.

Says Harriette Hanson, chair, FFR Auckland: "It's fantastic to see Wellington launch and really get running with this event. We're excited to be able to widen our support network, extending into the Capital."

Event Information:
First Five Rungs in the Capital Event: Your First Five Years
When: 5:30pm-8:15pm, Thursday, April 4, 2019
Where: Biz Dojo, 3 Market Lane, Te Aro, Wellington
Tickets/Entry: For Comms Council member agencies only, please RSVP to Moira@commscouncil.nz]]> Comments (0)

V Energy launches 'twisted' new flavour in newly launched 'Twisted Tropics' campaign via Raydar

2019-03-07T23:53:19Z

Auckland based activation agency, Raydar, has announced the launch of its latest campaign for Frucor Suntory V, 'Twisted Tropics'.

With an idyllic backdrop of pineapple, at first glance it appears just like any other tropical drink. But take a closer look, and not everything is as serene as it may seem. The creative concept plays into this unique flavour profile.

VIEW THE SOCIAL POST

]]> Says Aaron Taylor, head of creative at Raydar: "We had heaps of fun exploring the parts of the tropics you won't find on a post card and creating a campaign as twisted as the drink itself!"

The Twisted Tropics campaign is a collaboration between Raydar, Red Cactus, OMD & Fuse who together have helped Frucor Suntory follow up with another awesome NPD concept for V fans to enjoy this summer.]]> Comments (0)

Amnesty International launches The Sound of Unity audio badge for IWD via Colenso BBDO

2019-03-07T20:35:30Z

Around the world, 1 in 4 women have experienced online abuse, and in New Zealand, it's nearly a third.

This International Women's Day, Amnesty International New Zealand and Colenso BBDO have created The Sound of Unity - an initiative that encourages people to speak up and call a stop to online abuse.

The silencing effect of online harassment and abuse is stark. Of all the women surveyed* who reported experiencing online abuse, 76% of them changed the way they use online platforms. That's why Amnesty International launched She's Brave: to support women and encourage social media owners to take action.

The Sound of Unity is an audio and visual icon made to help silence online abuse. It can be used as an alert tone that's heard every time you receive a notification as well as a symbol of our fight to end online abuse. With your help, the Sound of Unity will quickly become the 'audio badge' for She's Brave.

VIEW THE CONCEPT

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The sound itself comes from the ancient Solfeggio scale. These tones produce specific frequencies that have been discovered to impact our mood and emotions. The frequency of the alert tone, 'Re' (417HZ), is said to undo negative situations and facilitate change.

To support the She's Brave movement, New Zealanders are being encouraged to download the $2.39 alert tone here, and post an animated GIF on social feeds - to call a stop to any abusive behavior that's occurring - an alternative dislike button.

Says Nat Knight, creative director, Colenso BBDO: "In the words of Nikola Tesla "If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." We wondered if he was onto something, could the power of an ancient sound frequency be directed at a growing modern problem - to stop people being negative, abusive, toxic, haters online. If an ancient sound can help to silence online abusive behaviour then that's something I want to be part of."

The campaign is supported by several leading figures in New Zealand, including Melanie Bracewell, TJ and Greer Perenara, and Tiki Tane - and will be seen across social, radio and TV.]]> Comments (1)

Director Rachel McDonald joins Rabbit's roster

2019-03-07T00:45:18Z

Award winning commercials director Rachel McDonald has joined Rabbit's roster of directors.

McDonald's particular strength as a director is working with actors or real people to tell honest stories driven directly from the heart. Her work is cinematic, emotional and immersive.

McDonald spent the initial years of her film career working for acclaimed filmmakers like Frank Darabont, Nancy Meyers and Clint Eastwood. She has since translated that experience into commercial directing, where she has built an impressive portfolio of visual narrative work. She has directed campaigns for Facebook, BMW, IKEA, Microsoft, HP and a spot for the 2017 Grammy's 'It Was You' that received a Gold Clio.

]]> Her campaign for One Love Foundation, 'Behind the Post' PSA won multiple awards including a Silver Cannes Lion and included a series of short films that are being used as education material for relationship abuse across the US.

In addition to commercials, McDonald has also written and directed multiple award-winning short films including "Thirst" starring Melanie Griffith and documentary short "Uganda: Friends of the Gorilla."

Says Alex Hay, co-EP of Rabbit: "Rachel's work is beautifully crafted and it stays with you long after you finish watching. She's an incredible talent and I am so excited to bring her skills as a director and keen visual eye to this part of the world. Aside from her talents, people love working with her."

Says McDonald: "I was immediately floored by the enthusiasm that Alex and Lucas [Rabbit EPs] have for their directors and for the creative process in general. Not only do they foster some inspiring careers but there is a level of integrity and commitment to the work that really excites me. I am thrilled to join this wonderful team in Australia and New Zealand."

Rachel is repped by Biscuit in the US and UK and Rabbit will represent her in Australia and New Zealand.

To see Rachel McDonald's work, click here.]]> Comments (0)

Download your FREE hi-resolution PDF of the Campaign Brief Hot+Cold Chart for New Zealand, Sydney+Melbourne, Perth, Adelaide and Brisbane

2019-03-07T00:24:33Z

The annual CB Agency Creativity/Billings Index (or Hot+Cold Chart) is a must for all agency CEOs and ECDs plus marketers on the look-out for a new agency - or to see where their agency is placed in the industry.

There is a chart for New Zealand, Melbourne/Sydney, plus Adelaide, Brisbane and Perth.

These hi-res PDFs can be printed out and pinned on your wall - or you can blow up to A2 or A1 and frame.

Download the 2019 New Zealand Chart

NZ-CHART-2019.pdf

Download the 2019 Sydney/Melbourne Chart:

CB-HOT+COLD-CHART-AUSTRALIA-2019.pdf

Download the 2019 Perth Chart

PERTH-CHART-2019.pdf

Download the 2019 Adelaide Chart

ADELAIDE-CHART-2019.pdf

Download the 2019 Brisbane Chart

BRISBANE-CHART-2019.pdf

]]> About the CB Hot+Cold Chart:

While size may be important to some big clients ("I've got a bigger agency than you"), it is by no means the only measure of an agency's worth. Which is why Campaign Brief introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product.

That way, clients seeking a big, creative agency know where to look. Some may prefer a small, creative shop. Others may seek a big, conservative operation. Or a small shop that pumps out what they want, when they want it, at the right price.

Whatever their tastes, CB make it easier to see where a selection of agencies in Australia and New Zealand sit in our 23rd Annual Big vs Small - Hot vs Cold cross-analysis.

You can view this issue and past CB issues and subscribe at Campaign Brief Online or contact Mina via email.
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