Campaign Brief New Zealand

Auckland-based digital outfit pluk to launch phone app on Australia's second-screen market

2012-05-31T04:23:19Z

Fresh from its kickoff in New Zealand earlier this year, Auckland-based digital outfit pluk is about to launch an assault on the Australian second-screen market.

pluk is a smartphone app and supporting back-end that lets marketers deliver any digital content to a customer's phone or tablet as they watch TV.

For more information go to pluk
pluk works by recognising the ad (or programme's) audio signature, then downloading appropriate digital content to the user.

According to Boyd Wason, pluk managing director, this can be anything that will fit on a phone or tablet.

Says Wason: "It's a great example of how smart use of the second screen can give advertisers deeper engagement for longer than they'd get solely on TV. Whether it's extended programme content, more images or video about a product or service, or a link to an e-commerce back end ... there's really no limit."

Pluk shareholder and creative director (and former Y&R Auckland CD) Vaughn Davis says they're looking forward to seeing what uses agencies find for the technology.

Says Davis: "pluk is a great platform, but once creative teams get their heads around the potential of tying any broadcast content to any digital content, we're going to see some very cool stuff happening."

pluk's other strength, says Wason, is the way it's built around the needs of marketers.

He concludes: "Audio recognition isn't a new idea by any means, but what pluk brings is a whole end-to-end system that makes it dead easy for marketers and their agencies to turn broadcast audiences into engaged second-screen customers. pluk's marketer-friendly setup is a big reason brands such as Holden, Subway, Roadshow and IAG insurance brand State have chosen to use the platform so far."

Wason says now that the New Zealand operation is up and running (the app hit 50,000 New Zealand users within weeks of its launch) he's focusing on Australia and is already in discussions with half a dozen leading national brands, as well as TV networks in the UK and Europe.

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Cirkus NZ releases workshop promo & interactive ECU Facebook app in prep for Cannes Lions

2012-05-31T02:48:16Z

In anticipation of their workshop at Cannes Lions, Cirkus has released a quirky little promo in line with the workshop theme - 'Do it not the same'.

In this workshop, delegates will be asked to shoot their own stop-motion or puppetry short using their smart-phones. For more information on this workshop, please visit the Cannes lions website.

For the Next Level @ ECU interactive app take the journey here.
Cirkus has also once again collaborated with the digital guru's Josh Edge, Rikki Burns, Tom Bradbeer, Jess Witt, Steven Green and Kristian Pass at Longtail ex Perth. Longtail provided Cirkus with a quirky script taking students to the Next Level @ ECU (Edith Cowan University) via Facebook.

Cirkus designed and animated a diverse range of doodles, 3D assets and photographs to create this interactive app. Romain Borrel, animation director and 'Humancannonball' Romain Borrel headed the team - consisting of 'Fortuneteller' Kylie He, 'Mime' Priyan Jayamaha and Joon Seok Yoon. The Cirkus crew was whipped into shape to help create all of this in record time by producer and 'Liontamestress' Felicia Brunsting.

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IdeaWorks NZ appointed to Animates account

2012-05-30T01:29:02Z

IdeaWorks New Zealand, the recently opened retail arm of Y&R Group have announced their appointment to the Animates business.

Says Jon Bird, IdeaWorks CEO: "We're thrilled to be working with Animates, which is one of New Zealand's fastest-growing retailers in a category which is booming right around the world.
"Animates is part of the PetBarn family, a successful partner of IdeaWorks Australia for several years. It's great to now be working with their sister brand across the Tasman."

The IdeaWorks model maximises budgets by sharing resource across the Tasman.

Says Jacqui Baigent, Animates marketing manager: "Animates New Zealand is excited about the future and the positive changes that are ahead for the business. Working with Ideaworks NZ as a critical partner will help us achieve our business objectives for growth and strengthening of our brand."

There was no official pitch process although Animates talked to a number of possible partners before appointing the new agency. Animates joins Beds R Us and FCO in what is a fast growing IdeaWorks stable.

Media and channel planning/buying for Animates will be handled by MEC, also division of the Y&R Group.
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4 New Zealand and 15 Australian entries make the cut at shortlist stage of One Show Entertainment

2012-05-30T00:04:06Z

4 Kiwi and 15 Aussie entries have made the cut at the shortlist stage of One Show Entertainment, some of which hopefully go on to win Pencils at the awards night in LA on June 13.

Auckland shops String Theory, Colenso BBDO, .99 and Special Group scored one apiece.

George Patterson Y&R, Melbourne leads the Aussie agency pack with three finalists, followed by Leo Burnett Melbourne with two. Agencies scoring a finalist are Naked Sydney, Ogilvy Melbourne, Ogilvy Sydney, Leo Burnett Sydney, Clemenger BBDO Sydney, Soap Creative, CumminsRoss Melbourne, Saatchi & Saatchi Sydney, DDB Sydney and MediaCom Sydney.

VIEW THE FINALISTS

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Orcon Spider Art exhibition causes Twitter frenzy

2012-05-29T23:54:34Z

Orcon Spider Art saw the live creation of three artworks by specially designed robots controlled remotely by the Twitter community over the two days of design conference Semi-Permanent, held in Auckland earlier this month.
WATCH HOW IT ALL UNFOLDED

People were asked to tweet in the coordinates of a square on the grid of their chosen artwork, the colour they'd like it painted and the Orcon Spider Art Twitter hashtag - then watch as the "spiderbots" sprayed paint as commanded.

More than 1,000 tweets were received and activated by the "spiderbots" to create three amazing pieces of art, designed by Barcelona graphic designer and illustrator Alex Trochut, Melbourne design studio SouthSouthWest and New York artist, designer and printmaker Kelli Anderson.

Credits:

Client - Orcon
Client Team - Taryn Hamilton, Quentin Reade
Agency - M&C Saatchi New Zealand
Executive Creative Director - Dave King
Creative Technologist & Producer - Matt Ravenhall
Senior Art Director - James Bowman
Senior Copywriter - Nicci Doak
Client Services Director - James Johnston
Account Director - Jo Simpson
Account Executive - Lucy Orr
Production Partner - We Love Inc
Contributing Designers - SouthSouthWest, Alex Trochut, Kelli Anderson

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Ryan Kothe creates another animated campaign for Paper Plus via Yukfoo & Hyde Auckland

2012-05-29T00:48:04Z

Yukfoo has played in the arts and crafts room again.

Ryan Kothe, director created another animated campaign for Paper Plus to promote this year's Mother's Day.

The spot involves a whole mess of paper, cardboard, sticky tape and glue.

Following on from his Back to School campaign earlier in the year Kothe has put together intricate miniature foldouts that tell the story.

WATCH THE SPOT

The Paper Plus campaigns (through Hyde, Auckland) are delicately wrought, lovingly handcrafted and evocative of a simpler time when people actually spent their spare hours making things rather than shooting video game baddies or listening to remixed mashup remixes.

Director Ryan Kothe loves to work in the physical realm and has an ever growing portfolio of these visually appealing, and often subtly humorous, little animated pieces.

Says Glen Real, Yukfoo's executive producer: "Ryan's a delight to work with as he is a bit of an auteur and jack of all trades who has mastered the art of creating beautiful, little works that could just as easily be in an gallery as on the screen."

Credits
Paper Plus - Mother's Day
Agency - Hyde (Auckland)
Director - Ryan Kothe

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Y&R Wellington gains momentum with additions, Elaine Bickell & duo Jay Tamati & Susie Sun

2012-05-28T23:54:42Z

Y&R NZ has given it's Wellington offering yet another boost, with the announcement of key additions to both it's creative and account leadership teams.

Elaine Bickell (left) joins the agency as business director, following many highly respected years at Saatchi & Saatchi, where she led several of the agency's most significant accounts including the New Zealand Defence Force, New World, Farmer's Mutual Group, Interislander and New Zealand Post. She brings a wealth of experience in brand, recruitment and specialist retail communication, and has worked with a long list of leading commercial and government organisations both here and in the UK.

On the creative couches, much-awarded duo Jay Tamati and Susie Sun (pictured left) are on their way to Wellington after several years at leading Singapore agencies Bates 141 and Saatchi & Saatchi. Their previous experience covers agencies such as DDB & Mojo in NZ, and TBWA in Shanghai - and work that's been recognized at One Show, Adfest, Clio, AWARD and Axis, not to mention a little gold at Cannes.

Their appointment continues the momentum of creative hires in the Wellington agency beginning with creative director, Scott Henderson in February and soon followed by Lisa Dupre, former art director at Clemengers as well as designer Tim O'Neill - and combines new strength and energy with the longstanding talent and experience of Jason Wells, National Ideas director.

According to Josh Moore, Y&R ECD and Grant Maxwell, Wellington MD - it's just the beginning.

Says Moore: "Both of these hires represent huge wins for the Wellington agency. Elaine's strategic understanding, depth of experience, and commitment to her client's businesses is second to none and it shows in the trust she inspires in both her clients, and the creatives who work with her.

"And with Jay and Susie bringing even greater depth to our creative offering, we're an agency with a truly powerful resource on the ground. We know Wellington's not Auckland - and we're offering this market the strategic insight, creative firepower and level of service that it deserves."

Maxwell adds: "With media, creative and innovative business thinking under one roof, we've always had a strong integrated offer. But now we're taking the team to a new level - already seeing the results - and we're expecting great things in the months and years ahead."
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AWARD School opens its doors to Auckland with DDB's Lisa Fedyszyn & Jonathan McMahon

2012-05-28T05:28:14Z

AWARD School, the pre-eminent training program for aspiring creatives, copywriters and art directors, returns to Auckland and is now open to prospective students with applications being received until the 15th of June 2012.

AWARD School follows a strict selection process to pick prospective students, based on demonstrated creative potential.

GET THE APPLICATION BRIEF
AWARD School is ranked 6th in the top advertising schools worldwide, as recognised by the International YoungGuns Top 10 of Schools producing the most awarded creative students in the past 10 years.

The programme will be headed by Melbourne AWARD School graduates Lisa Fedyszyn and Jonathan McMahon from agency DDB. With over ten years of industry experience under their belt, the duo have worked on clients such as McDonald's, Cadbury, Sky TV and New Zealand Lotteries, with creative accolades including awards at Cannes, D&AD, One Show, Clio, Young Guns, Spikes, New York Festivals, London Internationals, AWARD and Axis. In 2010 they were named in Young Guns Top 10 Creatives of the Decade.

This is the second year Lisa and Jonathan will be running the course.

AWARD School students will also be guided by local experts, who will share their learnings and insights in weekly talks and tutorials. Jamie Hitchcock, creative director (Assignment), Paul Catmur, managing partner (Barnes, Catmur & Friends), Dave King, executive creative director (M&C Saatchi), Aaron Turk, digital creative director (Colenso BBDO) and Corey Chalmers, creative director (Saatchi & Saatchi) are among those engaging with prospective students.

Says Margaret Zabel, CEO of The Communications Council: "We're pleased we're able to offer this prestigious program in Auckland for the second year. AWARD alumni hold some of the most senior creative postings in marketing communications in the region and are shaping the broader creative industries right around the world. We encourage anyone who wants to develop their creative credentials to apply."
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Telstra lures Aussie expat Adam Good back to OZ for director of digital media and content role

2012-05-28T04:05:27Z

Telstra has hired ex-pat Aussie adman Adam Good, currently executive vice president of Proximity Worldwide, San Francisco, to the role of director of digital media and content.

In his new role Good will be responsible for Telstra's digital entertainment, sport, news and lifestyle content.
Prior to Proximity, a role he took in April 2011, he was CEO AIM Proximity Auckland/director of digital innovation Clemenger Group Australasia.

While at AIM Proximity, Colenso BBDO was twice recognised as the Interactive Agency of the Year from B&T Magazine in 2008 and 2010. In addition there have been countless digital awards from the Webbys, Caples, Cannes and recognition from many other award shows.

In early 2009, Good was appointed director of digital innovation Clemenger Group Australasia. In late 2009, Good was given the extra responsibilty for AIM Proximity in Auckland.
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Millions of flowers adds colour to Sony Bravia spot directed by Luke Savage @ Flying Fish

2012-05-28T00:54:42Z

Sony Bravia is all about vibrant colour and the latest TVC from Luke Savage at Flying Fish gives you a glimpse into a world with lashings of it.

To transform the landscape with millions of flowers a mixture of techniques was enlisted including beautifully filmed plates and the compositing of real and CG elements.

VIEW THE SPOT
Agency: Frontage Inc, Japan
Production Company: Flying Fish
Director : Luke Savage
DoP: John Toon
Executive Producer: James Moore
Production Producer: Leela Menon
Visual Effects: Blockhead
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A Kiwi going to Cannes this year? Get your invite to the Aussie Delegates Welcome Drinks courtesy of News Limited and Campaign Brief

2012-05-27T22:00:37Z

Early indications suggest there are well over 400 Aussies and Kiwis going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2012 than ever before.

Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.
Australia's Cannes representative News Limited and Campaign Brief, with the generous support of Michael Cook and Lizzie Nash from Sydney-based production company The Feds (who are going to Cannes this year), will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday evening, 18 June, 2012 - and we will be emailing out invites soon.

Special guests include the Australian and New Zealand jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi going to Cannes, let Lynchy know quick to secure your ticket: michael@campaignbrief.com

The Australian and New Zealand judges will also be providing CB exclusive daily blogs during their judging days:

Titanium & Integrated
Andy DiLallo, Chief Creative Officer,
Leo Burnett Sydney

Promo & Activation
Steve Coll, Executive Creative Director,
Euro RSCG Sydney

Film
Scott Nowell, Executive Creative Director,
The Monkeys Sydney

Press
Nigel Dawson, Executive Creative Director,
Grey Melbourne

Outdoor
Luke Chess, Creative Director,
Clemenger BBDO Sydney

Direct
Duncan Marshall, Executive Creative Director,
Droga5 Sydney

Cyber
Ashadi Hopper, National Digital ECD,
JWT Sydney

Radio
Jason Williams, Executive Creative Director,
Leo Burnett Melbourne

Branded Content & Entertainment
Michael Hilliard, Executive Producer,
Finch, Sydney

Promo & Activation (Jury President)
Nick Worthington, Creative Chairman,
Colenso BBDO, Auckland

Cyber
Josh Moore, Executive Creative Director,
Young & Rubicam, Auckland

Direct
Dave King, Executive Creative Director,
M&C Saatchi, Auckland

Radio
Tony Clewett, Creative Director,
DraftFCB, Auckland

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Getty Images launches new watermark

2012-05-25T03:16:12Z

Getty Images today announces an innovative change to its traditional watermark.

The redesign sees the Getty Images watermark that is so familiar to content users now replaced with a more subtle, side-aligned icon that provides customers with vital information at a glance, and quick URL to license the image.

You can learn and explore more about the new watermark at Getty Images watermark
Gone is the old watermark which many saw as an obstructive barrier. By rethinking how the vital information that each image carries is communicated, Getty Images and R/GA London have transformed the watermark into a helpful tool. The new watermark, which is live from today, has been introduced across Getty Images' entire online stills collection, which encompasses more than 52 million images spanning creative and editorial content and highlights a more open, innovative and respectful way to highlight each image's information.

Says Jim Gurke, senior vice president, marketing at Getty Images: "We are very excited to introduce our new watermark, which was produced in collaboration with R/GA London and is the result of months of research and discussion with our customers and development team. During the beta phase, customer feedback was overwhelmingly positive and it was clear that the old watermark was seen as more of a hindrance than a benefit."

Gurke adds: "We seized this as an opportunity to turn the watermark into a positive and industry-innovating tool, which we believe will greatly benefit our customers. Our new watermark now reflects what Getty Images is all about - sharing inspiring content while adding context and value. Furthermore, it also streamlines image sourcing, making it easier for our customers to access our content quickly and effectively."

The new watermark will:

Display custom URLs which incorporates image number codes along with the URL, which offers customers a simple resource to find the image
Celebrate our photographers and contributors
Enable the image to be viewed as a whole, transforming a barrier into a benefit
Streamline image sourcing for customers

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2.96 million New Zealanders engage with Fairfax Media brands

2012-05-25T00:09:08Z

2.96 million New Zealanders deeply engaged with Fairfax Media brands according to the Nielsen Consumer and Media Insights Survey (Q2 11-Q1 12)

The latest results from Nielsen's Consumer and Media Insights Survey shows that Fairfax Media's brands connect with 84.3% of New Zealanders 15+ everyday, offering advertisers the broadest possible connection with an engaged audience nationwide.

Fairfax Media's metropolitan dailies in particular have outperformed their competitor's, with the Waikato Times, following its move to morning publication in September 2011, up 10.6% year-on-year to reach 104,000, and the Dominion Post up 7.1% year-on-year to reach 241,000. The Press has performed well, retaining the readers it gained during a tumultuous 2011, reaching 238,000 people.
Highlights:

Strong performance from metropolitan dailies, with Waikato Times up 10.6% year-on-year and the Dominion Post up 7.1% year-on-year

New metrics available for the first time this quarter show high levels of reader engagement with Fairfax daily and weekend newspapers, spending on average 34 minutes per day reading weekday papers and 63 minutes per day reading weekend editions

Stuff.co.nz reached 1.66 million people aged 15 and over in April 2012 (Comscore - April 2012)

Monthly unique visitors to the Stuff mobile site up 121% to 1,139,705 (Omniture SiteCatalyst April 2012)

Significant growth in mobile platforms, with iPhone app users up 131% year-on-year to 99,881 unique monthly viewers and iPad app users up 226% year-on-year to 36,209 unique monthly viewers (Omniture SiteCatalyst April 2012)

Video views on stuff.co.nz are averaging more than 1.1million streams every month (Omniture Site catalyst March 11-April 12 average video views)

Strong magazine growth across lifestyle titles in particular, with NZ Life & Leisure up 11.7% to 134,000 and Cuisine up 7.5% to 428,000

Allen Williams, Fairfax Media's chief executive says the strength of the performance of metropolitan dailies shows how important newspapers are in the daily lives of New Zealanders.

Says Williams: "The performance of our newspapers, combined with the strong growth in online and mobile platforms, shows New Zealanders are reaching out to Fairfax Media's brands for the news and information they want, when and where it suits them best. The fact that our readers are dedicating more than 30 minutes of their day to actively engaging with our newspapers shows what a crucial role they play in providing news and information.

"In addition to the daily news audience, our magazine titles are resonating with readers. They are passionate and actively engaged with the content proposition newspapers and magazines give, showing print is not slowing down in this country as some would believe."

Along with the strong performance of NZ Life & Leisure and Cuisine, NZ Lifestyle Block is up 25% to 90,000, NZ Horse & Pony is up 11% to 81,000 and Fish & Game NZ is up 15.9% to 291,000.
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DraftFCB's Electricity Authority 'What's My Number' #1 at CAANZ Media Awards 2012

2012-05-24T23:40:39Z

The 2012 Best in Show title was awarded to DraftFCB for their work on the Electricity Authority's campaign What's My Number?, at the CAANZ Media Awards held in Auckland last night.

The CAANZ Media Awards recognises the best strategic insights in the media industry, and celebrates the value media thinking brings to business.

Says Mark Jenner, 2012 Media Awards convenor of judges and head of digital at Telecom: "What's My Number? earned the top title, and four additional gold awards, due to its outstanding media integration. The DraftFCB team drew on consumer insights to achieve a huge cut through in a tough market - simply put; it was a really clever media strategy that rallied action from consumers."

For the complete record of results and copies of electronic images from the winning campaigns
please visit the CAANZ website
The campaign drove over 400,000 users online to re-evaluate their power companies, resulting in the overall electricity market prices decreasing in response.

Other big winners included MediaWorks TV's FOUR, which was awarded Media Brand of the Year, in recognition of its success in establishing brand credentials over the past 12 months. The judges commented that FOUR has been effective in building both a strong audience, and the faith of advertisers and agencies, over a short time frame.

Client of the Year was awarded to Neeraj Lala, assistant general manager of Toyota. Lala was commended for the strategic, insightful and fresh way he has championed the agency client relationship.

The 2012 Inspiring Individual Award was jointly awarded to Alistair Jamison, CEO of Starcom & ViVaki NZ and Liz Fraser, general manager, MSN. The judges believed that both Jamison and Fraser demonstrated outstanding passion and commitment to building great teams, and equally deserved the title for 2012.

The Media Awards 2012 winners were chosen from 233 entries, by 102 carefully selected local media representatives.

The local decisions were then calibrated by a team of two international judges and two senior New Zealand marketers.

Anna Chitty, US director, business development & marketing at PHD USA and 2012 Media Awards international judge, was impressed with the quality of media thinking existing in the local market.

Says Chitty: "The entries were brilliant - the New Zealand industry is thriving! I loved judging these, and I have to say it was no easy task".

CAANZ media committee chair Derek Lindsay said the work on show is testament to the talent within the local media industry, and proves how insight-driven media strategies can benefit business performance.

Says Lindsay: "The Media Awards recognise and celebrate great thinking, great execution and great results for our clients."

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Flightless launches new App game 'Bee Leader'

2012-05-24T23:17:49Z

Flightless Ltd., award-winning developers of iOS titles 'Top Dog: Farmyard Adventures', 'What Cocktail?', and 'AnimalBlocks', have announced the release of their latest game title 'Bee Leader' for iPhone, iPad and iPod touch.

'Bee Leader' is a beautifully designed mini-world flying game with full retina display support and will be available as a universal app on the App Store worldwide from May 24, 2012.

Says John O'Reilly, creative director of Flightless: "We were inspired to make a game that highlights the plight of honey bees while creating something that feels unique on the App Store. The result is a game that demonstrates our approach and passion for the medium as a design studio working within the games industry."

GET THE APP HERE

VIEW THE OFFICIAL TRAILER

VIEW THE GAMEPLAY TRAILER
Bee Leader - It's busy time! The bees need you! Become a Bee Leader and help the bees fill their hives with honey.

Fly around the world and hover over flowers to collect nectar. Look out for enemies and bad weather! Collect as much nectar as you can before the sun sets. The faster you get nectar back to your hive the more honey you'll make! Pick up plenty of bonuses along the way - nectar, honey, time, and bee buddies. The more bee buddies you find, the more nectar you'll collect. More nectar means more honey - sweet!

To climb up the Bee Leader ranks fly through different worlds making honey - Just Desert, Country Life, City Heights and Island Time. Each world has different obstacles, enemies, flowers, bonuses to break open and other fun interactive goodies. Some worlds are small, others are big, and there's a few surprises along the way.

Control your bee using your preferred method: joystick, touch or tilt. You can also remotely control Bee Leader using another iOS device via wifi or Bluetooth using Joypad, available free from the App Store. See http://getjoypad.com for more details

FEATURES:
- beautiful design and illustration
- full HD/Retina support on iPhone, iPad and iPod touch
- 12 levels in 4 different worlds with more coming soon
- cool flight model and fun physics
- great interactive sound
- social networking and sharing support
- full remote control via wifi/Bluetooth using Joypad
- Game Center leaderboards and achievements
- pesky hornets

CREDITS:
Bee Leader
A Flightless Production
by Greg Harding, John O'Reilly and Ali Teo.
Copyright 2012 Flightless Ltd. All Rights Reserved.

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Bestads top 6 of the week reviewed by Kevin Lynch, executive CD, BBDO Chicago

2012-05-24T01:25:10Z

BEST TV
As someone who's tried to return his child to the hospital delivery room on numerous occasions, I found the Toyota Yaris spot to be highly relatable. The spot builds the story of their friendship in five short, charming scenes. And based on Yaris' quirky reputation here in Los Estados Unidos, a one-eyed fuzzball seems perfect for the brand. Nice one. As the Runner-Up, I quite adore the design and art direction of Koppaberg. The Fredrik tune's exceptional as well. Nice one, part two. BEST PRINT
A couple ads this week do a lovely job of capturing the essence of the product, all while leaving just the right amount of gap for people to mentally fill in. We'll go with Land Rover as the Favorite, with Hotwheels as a Runner-Up, but that was only after a coin flip.

BEST OUTDOOR
We've seen the "what will people do with all the (INSERT OBJECT HERE) once everyone buys our product?" message before. But Nissan LEAF took it from message to experience in a charming way that not only informs, but rewards people for their attention. The Runner-Up nod goes to Billboard Brasil'sGuitar Pee. Having a downloadable recording is a nice way to assure the experience travels beyond the bathroom hand driers.

BEST INTERACTIVE
Truth be told, I think history is unlikely to judge this as the most epic week in the world of interactive marketing. But there were some smart pieces. Passage du Desir plays the role of the Favorite, with a simple long scroll that served as a message-through-demonstration. And

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bcg2 Auckland gives Alfa One a Fair Go

2012-05-23T03:50:02Z

bcg2 Auckland's campaign for Alfa One Rice Bran oil hit the newspapers after Fair Go recently investigated 14 extra virgin olive oils from 14 different supermarkets.

These oils were then put through an IOC chemical and sensory test and one more stringent test.

Seven European imported extra virgin olive oils failed the sensory test for extra virgin olive oil and were found to have traces of rancidity.

New Zealand consumers pay top dollar for what they believe is quality olive oil known for its many health benefits yet this oil could be harmful to their health. Rancid oil is full of free radicals and peroxides which can cause disease.

Unlike olive oil, Alfa One Rice Bran Oil is made from rice which is harvested year round, this means Alfa One is made fresh every month.

Alfa One is also high in anti-oxidants and has a balance of 'good' mono and polyunsaturated fats. And in addition to all these great benefits it has a high smoke point. Oils start to lose their health benefits when they get too hot. Because Alfa One can be heated at a higher temperature than other oils this means that it retains its fantastic health benefits and doesn't affect the natural flavour of the food. It has mild fresh taste so when used in cooking you can really taste the full flavour of the food, not the oil.
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IdeaWorks gets under the covers with Beds R Us

2012-05-23T00:43:59Z

'New Retail' focused agency, IdeaWorks New Zealand, has been appointed creative agency for Beds R Us, New Zealand's bed specialist retail franchise and has already commenced background development.

Beds R Us recognised that retail has experienced immense change over past few years and decided the sleeping giant should be woken. Today's consumer is looking to make a more informed purchase decision when deciding where to lay their head each night with value still being an important part of the equation.

Says Nick Maltby, client service director at IdeaWorks: "We are over the moon to be working with Beds R Us. The team are excited at the challenge and are looking to make a difference, for what is an already well recognised brand, and make BRU stand out from the crowd."

Beds R Us general manager Brett Wilson said: "With the ever changing and challenging retail environment, we needed to work with someone who was focussed on retail marketing, and IdeaWorks ticked all the boxes. We are now looking forward to working with their team, and together taking the Beds R Us brand to an exciting next level."

IdeaWorks, which opened its doors in March this year, answered the brief and has the added ability to tap into a wealth of knowledge and resource from within the Y&R Group and IdeaWorks Australia to help guide Beds R Us through this new retail landscape.

MEC, a division of the Y&R Group will be handling media and channel planning/buying.
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Native Tongue launches Live Library - meets requests for original locally composed music

2012-05-23T00:33:45Z

After several months of trials, music publisher Native Tongue is launching Live Library - a new service developed to meet growing requests for fresh and original locally composed production music.
For not much more than the cost of a generic production music track, New Zealand advertisers and content producers can now get something unique and original from NZ songwriters including Greg Johnson, Ben King (Goldenhorse), Wayne Bell, Ryan Beehre and Paul Dodge (Minuit), Richie Setford (Batucada Sound Machine, Bannerman), Steve Abel, Sonya Waters (White Swan Black Swan), David Kilgour, Conrad Weddes, William Ricketts and Richie Singleton (The Phoenix Foundation), Karl Steven and Claire Cowan.

Native Tongue general manager Jan Hellriegel says that at the lower end of the market "you have the quite sterile, paint by numbers music coming out of what are essentially offshore music factories. It's all same-same and a bit soulless really, and actually it's not even particularly cheap. At the other end you have a handful of local music production houses composing one-offs for mainly big brand commercial clients. Live Library will slot happily in between."

Native Tongue, as New Zealand's largest publisher of original New Zealand music, and with dozens of the country's best known songwriters in its stable, is ideally placed to provide such a service.

Says Hellriegel: "These people are working musicians. They're passionate about their art and they love nothing more than writing and making music. And of course, they like earning a living from music too. They do have downtime between personal projects and touring and so on, and you can't turn the creativity off! With Live Library, we're tapping into all that talent."

With the Live Library model, agency and TV clients provide a brief to Native Tongue which is passed on to musicians most suitable for the project.

Hellriegel concluded: "They may have something already produced they think would be perfect for the brief, or else they'll go into the studio and put something new down. They come back within a set time with a submission, and we take it from there. Live Library will only charge a fee when a track is licensed, and the client gets exclusive use of the track. You won't hear 'your' music suddenly popping up on someone else's ad."

Hellriegel says she's excited by the prospects for Live Library in New Zealand. She adds: "We've been field testing this for quite a few months now and it works brilliantly! We have some very happy clients and equally satisfied musicians."

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APMA Star Awards announce finalists for year's finest promotional and experiential marketing work

2012-05-23T00:33:02Z

APMA, powered by The Communications Council, has announced the finalists for the 2012 APMA Star Awards, celebrating the past year's finest promotional and experiential marketing work.

This year saw a 35% increase in the number of companies entering into the annual trans-Tasman awards.

Selected by a panel of 30 industry experts, 31 agencies have been shortlisted as finalists.
Leo Burnett Melbourne, Leo Burnett Sydney, Apollo Marketing Australia and Creative Activation are the agencies with most nominations.
The full list of New Zealand and Australian finalists across seventeen categories include:

Reflecting on the calibre of entries, first time APMA Star Award Judge Roni Robertson (Business Manager - Philips Garment Care & Personal Care) said: "The days of the "one size fits all" campaign are well and truly over. In this year's awards the more successful campaigns had a clear understanding of their target audience and showed even with small scale budgets great creative ingenuity, in both cut through design and the choice of relevant communication channels to reach out and engage directly with their target audience."

Commenting on the evolution of the Awards over the years, long term APMA Star Judge Justin Axford (Director, IMI International) reflected: "Promotional marketers in Australia have been fast movers to take advantage of new technologies and ways of reaching, interacting and engaging with consumers over the years. The awards reflect how marketers have harnessed the power of technology to produce promotional campaigns that are new and different, exciting and easy for consumers to participate in, and which are ultimately driving some outstanding results for clients."

APMA member agencies were able to nominate Account Service or Creative staff for the
Young Achiever of the Year title. The finalists for that title include:

The bronze, silver and gold Star Award winners will be announced at the annual APMA Star Award night on Thursday 28th June in the Ivy Room at The Ivy.

To book your table, click here.

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Stephen Douglas departs Method to join Prodigy as executive producer for New Zealand and Asia

2012-05-22T08:04:05Z

Stephen Douglas has parted ways with Method Studios to join Prodigy as executive producer for New Zealand and Asia.

"Para-phrasing Mark Twain," says Jonathan Samway, Prodigy's managing director, "rumours of our demise in New Zealand have been greatly exaggerated. Instead, we are refocusing the business and propelling it forward considerably.

"Stephen, with his entrepreneurial drive and extensive experience in Asia and New Zealand, will spearhead our next phase of development in these key markets".
Douglas has most recently been executive producer at leading Australasian post-production house, Method, over-seeing strong growth in their Asia-Pacific business. Previously he was general manager at Digipost in Auckland, developing their international TVC work. And prior to this, GM at Film Construction, where he achieved Production Company of the Year' status at Axis 2007, and the company picked up Silver and Bronze Lions at Cannes the same year.

Says Douglas: "I've known Jonathan for over 20 years and I've watched him craft Prodigy into the smart, creative, company that it is today. I'm looking forward to building on this great work, and to really growing Prodigy's presence from Singapore up to Shanghai".

Prodigy will re-open with new premises in Auckland, and further appointments and signings will be announced in the next few days. Says Samway: "The repositioning of the company locally is all about adding to this success and actively seeking new opportunities in the wider Asian region."

Pictured from left to right: Jonathan Samway, EP Nerissa Kavanagh and Stephen Douglas

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Tourism Fiji taps Colenso BBDO NZ as new global advertising partner after extensive review

2012-05-22T04:00:07Z

Tourism Fiji has announced the appointment of Colenso BBDO New Zealand as its new global advertising partner.

The appointment comes after an extensive review that originally involved 67 companies from across the globe. Six finalists were selected to present creative and strategic
recommendations in Nadi, of which Colenso BBDO emerged as the winner.
The standard of the work and the passion and interest from the companies presenting was incredibly high and a real recognition of the potential of the Fiji brand. Colenso BBDO will be required to develop a new Tourism Fiji global brand idea and communications approach. This will be adopted and implemented locally in each of Tourism Fiji's international markets.

This appointment follows on from an extensive destination marketing audit completed in late 2011, a key outcome of which highlighted the opportunities available to Tourism Fiji in taking a global approach to brand communications, as it works hard to ensure maximum return on its key investments.

Tourism Fiji is also currently in the process of reviewing PR and social media partners in Australia, New Zealand, North America and Greater China.
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Renowned animation director Pete Circuitt joins The Sweet Shop for global representation

2012-05-22T01:08:12Z

The Sweet Shop has annnounced the addition of award-winning animation director Pete Circuitt to its global roster.

Circuitt brings with him an impressive reel of work including the ground-breaking, "Yes, Virginia", a CGI animated Christmas special for Macy's and JWT New York. "Yes, Virginia" reached more than 3.7 million television viewers and garnered critical acclaim around the world collecting Gold and Silver Pencils and a Silver and a Bronze Lion. His work "Monster" for Microsoft ZUNE, which he wrote, directed and animated in its entirety, won an AICP award for animation.

From Wellington, Circuitt completed his studies at the Victorian College of the Arts in Melbourne, graduating with honours. He's worked with numerous global brands such as Carlsberg, Nestle and Budweiser as well as critically-acclaimed musicians such as Laura Marling.
He is looking forward to bringing his organic and unconventional working processes to The Sweet Shop: "Joining The Sweet Shop is an exciting prospect simply because of the calibre of work produced and the quality of the Directors involved," he says. "Meeting everyone that works in the company has raised my optimism even further. I am hugely excited about the type of work we can craft together."

"Pete's work is truly international. To be able to bring that quality of animation to our clients in Australia is a great compliment to the level of creativity that we now offer. We are looking forward to introducing Pete and his direction and animation skills to the Australian market - and Pete is a really, really lovely guy!" says Wilf Sweetland, The Sweet Shop's Executive Producer /Managing Director for Australia.

Circuitt's brand new spot for the 2012 Australian Year of the Book airs tonight.
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Westpac Chopper Appeal takes flight with series of TVCs via .99 Auckland and thedownlowconcept

2012-05-21T07:44:17Z

A series of new TVCs from .99 and thedownlowconcept, for Westpac's 2012 Chopper Appeal, ask New Zealanders to consider just what a donation to their local rescue helicopter is worth.

VIEW THE BOLT SPOT
VIEW THE SCISSORS SPOT
VIEW THE TAPE SPOT
VIEW THE SHEET SPOT
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Deputy Creative Director: Nic Hall
Head of Copy: Mark Easterbrook
Creatives: Tom Cunliffe & Zac Lancaster
Agency Producer: Therese Bielawa
Group Account Director: Victoria Graves
Account Director: Chrissy Powlesland

Production Company: thedownlowconcept
Directors: Nigel McCulloch & Ryan Hutchings
Producer: Daniel Thorn
Post-Production: Digital Sparks
Sound: Liquid Studios
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Social marketing coup for Clems Wellington as Linda Major returns from stint at Assignment

2012-05-21T07:31:51Z

CB Exclusive - Clemenger BBDO Wellington is strengthening its social marketing team, hiring Linda Major as its new Director of Social Marketing.

Major spent over a decade with the agency before leaving last year to join Assignment.

Returning to Clemenger BBDO this month, Major will head the agency's social marketing team as well as leading a portfollio of government clients including the New Zealand Transport Agency, Ministry of Primary Industry, Ministry of Justice and Inland Revenue. It is a move that reunites her with the agency at which she won both Cannes and Effie Gold for work with the New Zealand Transport Agency.

Andrew Holt, Clemenger BBDO Managing Director is delighted with the appointment: "Linda is an absolute legend. She is passionate about making the work better and is adored by her clients and colleagues. I was gutted when she left last year, but am absolutely thrilled she's agreed to join us again and lead our social marketing team.
Says Major: "It's a fantastic role that lets me dive back into some tough behaviour change issues. Effecting positive social change is challenging, but in the same breath really rewarding; this is the work I love most. I'm fortunate to work in the social marketing capital of New Zealand and to work with a brilliant team here at Clemenger."

Adds Holt: "Social marketing has always been a major focus for Clemenger BBDO and I'm delighted to have someone of Linda's experience and commitment leading our offering for the future. Linda will help us deliver more effective work for clients seeking to effect social change."

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New Zealand gets serious about games - Media Design School's new game art and programming degrees to support industry growth

2012-05-20T22:36:42Z

Media Design School will fuel growth of the industry with the introduction of New Zealand's first game development degrees.

The School has been supplying the game industry with talent since 2004 when it launched the Graduate Diploma of Game Development. However, the new degrees -- Bachelor of Creative Technologies (Game Art) and Bachelor of Software Engineering (Game Programming) -- will ensure the industry is populated with a new level of talent.
The comprehensive three-year programmes have been developed in close collaboration with local and international game studios to ensure graduates are primed to enter the industry. Intense project-based learning replicates the studio environment, giving students experience of game production processes.

Media Design School CEO Frances Valintine said offering world-class degrees in this high growth digital sector was a natural and exciting progression.

"The New Zealand game industry is growing due to the global demand for game content across all platforms -- console, mobile, PC and online. This growth has continued year-on-year for over a decade and the projected future demand for game programmers and game artists exceeds the level of qualified graduates who enter the sector each year," said Valintine.

She added that few industries offered the job security and level of salary that game graduates receive.

New Zealand's game industry has made major leaps in recent years thanks to early adoption of digital distribution coupled with global demand for online and social games. Globally, the game industry now rakes in more than double the revenue of Hollywood films and triple that of the recording industry*.

There has never been a better time to consider a career in games, said New Zealand Game Development Association (NZDGA) Chairperson Stephen Knightly.

"Video games are high-tech, creative, digital exports -- exactly the kind of products New Zealand wants to export more of. The New Zealand digital industry considers itself fortunate to have an asset such as Media Design School located here."

Knightly said the skills used when making games are also highly transferable to corporate IT, web design, advertising and animation.

NZGDA is currently working with a range of government agencies on policies and programmes for New Zealand to capitalise on the boom in digital games and content.

Media Design School will welcome the first intake of bachelor students for the
game-focused degrees in August this year.

Interested students are invited to visit the Media Design School website for more information on the degrees.

* Sources: Gartner Research, Motion Picture Association of America, Recording Industry Association of America.

The Bachelor of Creative Technologies (Game Art)
The Bachelor of Creative Technologies is a three-year program designed to give graduates the creative and technical aptitude required to be employed as creative technologies professionals with a particular interest in game art.
The first year curriculum gives students a solid grounding in game art and design. The creation of 3D modelling, 2D and 3D visual assets, and creative problem solving is underpinned by the basic theories, philosophies and history of technology. Students learn to carry out processes that require a wide range of specialised technical or scholastic skills.
Knowledge and skills gained in the first year are further developed in the second year curriculum. Students now know how to design appropriate solutions to problems using production approaches that integrate ethical, social, legal, and economic concerns. New topics are introduced, including the use of middleware and the principles of architecture and game environments.
Students should additionally consider which areas of study they wish to specialise in. The range of art disciplines is broad, so the area of specialisation is largely a matter of personal interest. For example, students may wish to experiment with new technology to create art assets for games, or they may investigate the creative process for producing art assets.
Further techniques for producing quality game art assets are introduced in the third year curriculum. However, the focus of the final year is on designing and completing a major game production. This gives students the opportunity to apply their knowledge and skills both individually and as part of a team. Students will demonstrate mastery of visual art and design knowledge, skills and the professional issues necessary to begin practice in creative technologies. Upon completion of this project, students will have the abilities needed to undertake postgraduate study, or enter the game industry as a proficient game artist.

The Bachelor of Software Engineering (Game Programming)
The Bachelor of Software Engineering is a three-year program designed to give graduates the skills to be employed as a software engineer with a focus in game programming.
The aim of this qualification is to provide graduates with a highly developed skillset in software engineering, as well as a strong command of specialised technical and scholastic knowledge. Game programming and game development are the primary areas of focus for this software engineering degree.
In the first year curriculum, students are taught the essential theories, principles and knowledge needed for game programming and game development. This includes an overview of C++ programming and practical mathematical skills. Students also gain experience constructing, testing and debugging basic computer games. This gives them a comprehensive foundation on which to develop the knowledge and skills that are taught in the second year.
Theories and the depth of knowledge in the second year curriculum significantly increase in complexity. Additional fundamental techniques are also explored. Students consider management strategies needed for the collaborative game production in the third year.
The third year curriculum focuses primarily on creating a major game production. This production is a chance for students to apply all of the skills and knowledge that they have learned.
Following the production, students evaluate the project to identify the strengths and weaknesses encountered during the production process. This experience as a whole gives students sufficient knowledge and skills to become a professional and valued member in the industry, or to enter postgraduate study.
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Longtail Perth teams with NZ animation house Cirkus for new Lotterywest Scratchie campaign

2012-05-18T00:28:26Z

To launch Lotterywest's latest scratchie, Wild Bingo, Longtail, Perth teamed up with New Zealand-based animation house Cirkus to create a rich jungle environment where players are encouraged to discover the various jungle critters and play a sample of the Scratchie ticket.

The microsite has a dedicated HTML5 site for the Apple iPad, which allows players to move the binoculars around using the iPad's accelerometer.

"This was a first for us in a lot of ways," said Longtail creative director, Josh Edge. "It was the first concept of this scale for new creative team Tom and Jess. It used the iPad's accelerometer in a new and interesting way. It was the first digital integration animation that the guys at Cirkus had ever done. This job used the smarts of pretty much everyone in the agency, and was a total team effort."
The campaign has already had over 145,000 unique plays this week, with each visitor playing for at least a minute each.

"This is part of a broader initiative to give the Scratch 'N' Win brand more exposure online, and create a virtual experience to help players test drive new Scratchies in a fun environment," said Carlo Bertozzi, Longtail CEO.

You can spend some time with the animals on the Wild Bingo site on your desktop (Flash) or your iPad (HTML5).

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James Brown - A Music Video Challenge presented by Saatchi & Saatchi, in association with Genero.tv and BUG - now open for entries

2012-05-17T22:52:45Z

In an unprecedented collaboration between Saatchi & Saatchi, Genero.tv, BUG Music Videos and Universal Music Enterprises (UMe), the music of James Brown will be brought to the attention of a whole new generation through the art of filmmaking.

Saatchi & Saatchi is throwing down the gauntlet to the international filmmaking community by creating a challenge to bring to life some of the most significant tracks of the 'Godfather of Soul' in the form of a music video: Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. Following the success of last year's Moby competition, Saatchi & Saatchi wanted to bring a new twist to this year's competition by working with a legendary artist who has influenced and crossed many generations.
James Brown changed the course of popular music, and UMe and the James Brown Estate are making some of his finest work available for the first time for interpretation by a new generation of film directors. Other than live footage, none of the songs featured in the Music Video Challenge has a music video, so this is a great opportunity for young filmmakers to become the director of the official promo for one of these tracks. On June 1st, UMe will release 20 James Brown albums digitally for the first time. These classic releases are from his back catalogue from the '50s, '60s and '70s, many of which have been long out of print.

The Grand Prize offered to the winning film director is to work on a project in a key office in the Saatchi & Saatchi global network. Entrants will be given the chance to revisit James Brown's archive, and interpret it with fresh eyes. Deadline for entries is June 25th, 2012, 23:59 GMT. In addition, UMe is looking for official videos for each of the songs.

The judging panel responsible for selecting the finalists and overall winner will consist of members of the Saatchi & Saatchi Worldwide Creative Board, Genero.tv, BUG and UMe. Also, directors selected for this year's Saatchi & Saatchi New Directors' Showcase will be invited on to the judging panel to help select the winner. The 12 finalists will be revealed mid-July and the winner announced on the Genero.tv competition page on July 30th, 2012.

Alongside the digital re-release, the record label will also be re-releasing the classic James Brown Live at the Apollo album this year. Significantly, the album was recorded half a century ago, on October 24th, 1962, at the Apollo Theater in Harlem. In 2003, Rolling Stone ranked it as number 24 on their list of the Top 500 Greatest Albums of All Time. In celebration of the album, one of the four tracks available for interpretation by entrants to the Music Video Challenge will be Try Me, one of its featured tracks.

Bruce Resnikoff, President/CEO of UMe said: "This competition will introduce a new generation of fans to the groundbreaking music of James Brown's catalogue, and landmark 1962 album Live at the Apollo, and what better way to do this than by working with Saatchi & Saatchi's global network, utilizing BUG's expertise in the art of the music video, and accessing the filmmaking community through Genero.tv."

For the first time Saatchi & Saatchi will work with Genero.tv, who are based in Melbourne, and have more than 65,000 members spanning over 180 countries. Andrew Lane, co-founder, Genero.tv commented: "We are very excited to offer our community such an incredible opportunity. Being able to work with iconic songs from the legendary James Brown, and to be offering an amazing prize from Saatchi & Saatchi makes this a not-to-be-missed challenge for our filmmaking community."

The winner of last year's Music Video Challenge was Mexican Vancouver Film School graduate Alberto Gomez, whose prize was to travel to Los Angeles and direct a spot for Conill's Miami Short Film Festival campaign. In addition, each finalist's video was featured on Moby's Destroyed Deluxe DVD. Saatchi & Saatchi's aim again this year is to provide a platform for the most talented young directors to interpret the work of an iconic musician, and provide them with a global stage for their filmmaking talents.

This year the Music Video Challenge will have an even more international flavour, with the production team hailing from all over the world; UMe in LA; Saatchi & Saatchi in London and NYC; Genero.tv in Australia; and BUG in London. Add to this the phenomenal reach and influence of James Brown, with his international fan base and rich contribution to the tapestry of musical history, and you have a dream brief.

Says Tom Eslinger (left), Saatchi & Saatchi Worldwide Digital Creative Director: "This is the third year that we've held a competition to find a truly new director. Having access to music from James Brown, one of the most influential performers of the 20th century, is inspiring for us and anyone who enters. Being part of creating the first music videos through a socially-powered platform like Genero is an honour."

David Knight, BUG Creative Director added: "BUG is all about giving exposure to the most innovative and awe-inspiring new work in music videos. Our subheading is The Evolution of Music Video - and aspiring filmmakers are no longer limited to making new videos just for new music. They can be inspired by classic tracks too, and this Music Video Challenge is giving them the chance to prove it."

For more information on the Music Video Challenge, including eligibility and how to enter go to: genero.tv/jamesbrown
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Bestads Top 6 of the Week reviewed by Steve O'Connell, Red Tettemer+Partners, USA

2012-05-16T06:52:09Z

BEST TV
FAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.

BEST PRINT
FAVORITE: Land Rover: Edible Desert Survival Guide. Um, they made a desert survival guide out of edible paper so you can eat it as a last resort. I'm just going to let that brilliance sink in rather than write anything else.
RUNNER UP: Faber Castell: Terrace Cafe at Night. While we often like to proclaim that our industry is all about art, let's be honest, it's really all about sales. Although, it's nice when those rare instances come along and it really is all about art.

BEST OUTDOOR
FAVORITE: IKEA: Toilet. Not only is this idea unforgettable to everyone who experienced it, but it will have people wishing they could be so lucky as to discover this themselves the next time they're out and about and in need of toilet. Pretty smart, IKEA.
RUNNER UP: EVOC: Indestructible Billboard. Great interaction. And it must've pulled in a crowd, even for those who took on pass on trying to punch the hell out of the thing. And a smart connection to social media. And best of all, it drove home the product benefit.

BEST INTERACTIVE
FAVORITE: AMAROK: Facebook Flipbook. It's the simplest of all the ideas on here. But that's what makes it so fun. It's extremely easy for people to play and interact with it. No big log ins, downloads, or mind melds. And given that every brand is trying to think of a new way to use Facebook, it's impressive when someone find a new novel way to play with the platform.
RUNNER UP: Pedigree Adoption Drive. It's a stretch to call this "interactive" in the way the word is used by most of us, but it takes to heart the real meaning of the word and does it beautifully. I didn't even know the technology existed to do this. And I bet most people didn't either. But it wasn't about just using new tech for the sake of it. It was put to use perfectly to make their point. Well done.

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Hell stuns punters with a bit on the side in new spot via Barnes Catmur & Friends, Auckland

2012-05-16T04:13:42Z

As part of its campaign to promote Hell Pizza, Barnes, Catmur & Friends Auckland has put to air a new TVC focusing on the range of delicious sides available.

VIEW THE SPOT
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