Parsells Agency NJ insurance company website

Parsells Agency is a well-established northeastern New Jersey insurance company with a solid customer base and outstanding customer service (of which I can personally attest, being a longtime customer).  However, when they contacted Carlson Web Design they had an outdated and ineffective website that was a poor representation of their corporation and ineffective marketing tool.

Our task was straightforward, if not exactly easy: we needed to redesign the site to better reflect Parsell’s service offerings and company image, and to make the new site rank well in the search engines.

Although further expansion of the site is planned in the very near future, phase one of the project has been a success.  We’ve given parsellsagency.com a much-needed facelift, creating an entirely new design and layout that’s both attractive and easy to navigate.  And as always, we’ve integrated WordPress to serve as the content management system, allowing the site owners to easily add, delete and modify text and photos.  Also, the new site has been optimized to display not only on desktop browsers, but also on tablets (such as the iPad), mobile devices, and cell phones.

Through careful search engine optimization practices, Carlson Web Design has also greatly increased the exposure and subsequent traffic to ParsellsAgency.com.  Their new website now ranks at or near the top of the first page on Google and Bing for ‘NJ risk management’, ‘Bergen County insurance companies’, and other such highly-competitive keywords relating to their industry.

United Pressure Cleaning, NJ pressure cleaning and power washing website

United Pressure Cleaning is a new business that opened it’s doors in early 2o11.  Having design and developed a site for another business of that they own, Steve’s Painting Inc., the owner contacted us to create the site for their new venture.

Carlson Web Design created their visual look-and-feel by first creating several compositions in Photoshop before arriving at one that we felt most suited our client’s needs and preferences.  As with all our projects, we hand-coded the site’s structure and then integrated WordPress on the back-end to server as the Content Management System.

The goal of this project was to create a clean, inviting site that showcases their various areas of service — residential, commercial, and industrial — and allows the user to easily access information and contact the company.

In addition to carrying out all the design and development work in-house, Carlson Web Design also provided copy writing services, and set up their social media (Twitter, Facebook), integrating them with the site itself.

A strong Web presence is of particular importance to small businesses and start-ups, and we leveraged our experience in this area, allowing us to build an effective marketing tool for customer.

Third Eye Comics, comic book store website

Third Eye Comics of Annapolis, Maryland contacted us in early 2011.  Their existing website was dated and the owner needed better Internet presence with which to market his growing business (which has since expanded to a second location in Prince Frederick, MD).

In addition to giving the new site a better graphical look-and-feel that’s consistent with their brand and industry, the owner needed a means to regularly update the site in order to showcase their inventory.  ThirdEyeComics.com is a high-traffic site with a consistent and loyal readership and the staff frequently posts reviews of new titles and products, so it was necessary to install and customize WordPress as their back-end Content Management System.

Third Eye Comics also relies heavily on social media and currently has over six thousand fans of their Facebook page, making the integration of their Facebook feed an important aspect of the development of the new website, which we accomplished.

Lastly, we set up the site for optimal search engine placement.  Third Eye Comics currently places at the top of the first page of Google and Bing for all search terms related to Maryland (and ‘MD’) comic book stores and shops, resulting in a significant increase in their Web traffic.

“My web designer  registered my domain name, and never turned over the rights. Now he owns it and I can’t get in touch with him!”

“My web designer has all the username and password information to my website domain and web hosting, and now he’s out of business and I can’t update my site!”

“The web designer who built my site didn’t give me a means to make changes to the content myself, so I have to track him down for every minor update.”

These are all very, very common complaints and I’ve each of them many times over. Fortunately, if you’re aware of these pitfalls before hiring someone to design your website, they can be avoided completely.

Retain control of your web address!

Ideally, you should register your web address/domain name yourself, but sometimes it’s simpler and more expedient to have your web designer do that for you. If you do decide to entrust this to your web design person or company, be sure to:

• Find out where they’ve registered your (some of the more popular domain registration sites include GoDaddy.com and Network Solutions) site and have them print out and give to you all of the registration paperwork. This will include the registration & expiration dates, the technical and administration names, and the username and password needed to log in and make changes to your account.
• Have all the domain name information, call the company (or you can do this online) and have them transfer the ownership of the domain name to you. If the domain was registered by the freelancer or agency, you’ll need them to complete this step. Repeat, DO NOT allow them to retain ownership of you web address. You may allow them to retain their information within the Technical Contact area, but you should be registered as the Administrative Contact.
• Change the password when the web designer has completed your site. Don’t leave it as-is, because then they’ll have the means to gain entry to your site and make unwanted changes to your account and your web hosting.

Know your web host

Quite a few business owners with websites have no idea what company is being used to host their website. This is important information because all of the files that comprise your website resides on a web server at a specific hosting company. You need to know who that is and have account access in the even that you want to hire a new designer to update or redesign your site. If you don’t have access to this, then everything that’s currently on your site is inaccessible.  Once again, be sure to:

• Know the name and contact information of the company that hosts your website.
• Have all the login info to you account — username, password, account ID number.
• Change your password to something that only you know; Don’t leave that information in the hands of an outside party.

Be sure you can easily update your website yourself

During the process of interviewing individuals (or companies) to design your website, remember to ask them if they’ll include a way for you update them the site yourself, without requiring their assistance or intervention. If you really want to show them that you know what you’re talking about, ask them if they include a Content Management System (or CMS) in the creation of the website. When inquiring about this, here are a few things to remember:

• Ask the web designer what kind of CMS will be installed. There are a number of popular ones, such as Joomla, TextPattern, Expression Engine, and my favorite, WordPress — among numerous others.
• Ask the web designer to give you a demonstration of how to log in and use the CMS; This way, you’ll at least get a sense of how difficult or easy it will be to update your site. The better content management systems are very user-friendly, although they will take some time and training to fully master.
• Learn whether or not the person developing your website will provide at least some instruction in using the CMS, and whether they can provide some useful resources and tutorials; WordPress, for example, has an excellent video tutorial site at www.wordpress.tv.

Interviewing and hiring someone to design your website can be a daunting process, and the buyer must be cautious and aware that there are many unscrupulous and incompetent individuals in this field (like most, I suppose).

With a bit of research and preparation though, you’ll have a much better chance of hiring a good, solid Web professional and can avoid the difficulties and headaches that often present themselves down the road. And as always, feel free to contact me if you have any questions!

Good luck and Godspeed!

There are pros and cons to each one of these possible paths, and we’ll explore each of them.

Hiring a full-service Design Agency

Going to an established design agency is normally where most mid-sized and larger companies turn for their website and graphic design needs, and there are many advantages to this. An agency/firm, unlike a home-based individual freelancer (like myself), typically has a staff of professionals to handle all aspects of their clients’ needs. These on-staff pros typically include graphic designers, front-end UI programmers, Web developers and database engineers, SEO specialists, sales people, account managers, and project managers.

The full-blown design firm normally has a *real* office space with conference rooms, fancy projectors, flowcharting software, and more. These accouterments and a large, multidisciplinary roster of employees is necessary when dealing with a significant volume of high-end and sophisticated projects for larger corporations.

The design firm is an excellent way to go for companies that are mid-sized and larger and have a substantial budget. This type of full-service agency, unless it is very small and/or in desperate need of work, generally will not even consider looking at any project that’s less than $5000 — and for many, that’s far too low. I know of quite a few agencies that don’t take on any projects under $15,000 or $20,000. Considering the overhead (office space, employees, etc.) in running a full-service agency, this is not an unreasonable position to take.

Many small business owners may be shocked at the fees that full-service agencies typically charge to create a customized website; but then most small business owners tend to underestimate the level of expertise and amount of time it takes to create a high-quality, professionally designed website. Couple this with the overhead involved in running a Web design & development company staffed with highly paid pros, and I’m sure you’ll understand that it’s not an economically viable strategy for them to work with smaller companies with limited budgets.

Template websites: Going the Do-It-Yourself route

On the other end of the spectrum from hiring a full-services design agency that employs a team of experts is using the old DIY method — Do-It-Yourself. There are many free and inexpensive website templates and WordPress themes available, so why not go that route?

For the very small business, new start-up venture, or individually-owned company or solopreneur, this isn’t always a bad option although it’s far from an ideal solution. However, you must have at least some level of technical expertise to get even a do-it-yourself template up and running and correctly configured. If you’re a technophobe or just plain inexperienced at this sort of thing, this can be a daunting and difficult task, and quite a time-consuming one.

You should also realize that the template that you’ve chosen, while it may offer some limited amount of customization options, is a template, and any number of other companies are probably using this very same template — perhaps even your competitors.

As I said, many of these pre-fab websites can be modified to some degree, and others can be effectively “skinned” to look quite unique. However, skinning a template requires delving into the CSS (Cascading Style Sheet) and the underlying HTML source code and making modifications there, and that’s the domain of the professional web developer. This is not something the average small business owner is prepared or able to do.

In the case of most template sites that are self-hosted (meaning you can use your own domain name, which is crucial) there is often a need to set up a database, particularly if your site has an integrated content management system, such as WordPress, Drupal, or Expression Engine. This is something that many hosting companies allow the individual to do, but again, you may not be comfortable in working with this level of technology.

You must also consider the time that it may take you to handle all these tasks yourself. If you spend a week or even a day trying to set up your own website template, how much money has that cost you in terms of lost opportunity and potential revenue? That’s time you could have used to work on other areas of your business, such as acquiring new clients or completing projects. Your time is worth something and it’s usually best to focus on your core competencies when self-employed or managing a small business. Don’t waste time struggling with issues in which you lack expertise and experience.

The template route is obviously not an ideal solution, but for those companies that can’t afford a fully customized website and feel this is the best choice, then I’d advise hiring a professional Web designer/developer to do this for you. This won’t be free of course, but most pros can do this without charging an exorbitant fee or busting your budget.

Hiring a freelance Web designer

The third route you might consider is to hire a freelance website designer & developer. This is often the best option for the solopreneur, small business, or budget-minded mid-sized company. But be warned: treading this path is often fraught with pitfalls. For better or worse, Web design is a business where anyone with a computer and a couple thousand bucks worth of software can gain entry, and there are many individuals who have hung out their “website designer” shingle who don’t know much more than their customers.

Many of these freelance designers simply upload preexisting templates or reuse existing designs that they’ve created, passing them off as original work. I recently consulted with the owner of a local jewelry store here in NJ, and he asked me to review his website. It was very amateurish and looked like a bad template. Furthermore, he had no way of updating the site himself, so every time he wanted to post something about a sale or any new items available at his store, he had to call the Web development company that built his site. The web developer would then charge him handsomely for each update. He went on to tell me that he paid $2500 for this website and then asked me if I thought this was expensive.

I truly felt bad for the man, but I was obligated to give him my honest, professional opinion. I told him no, $2500 is not an unreasonable fee for a good website, but for this website twenty-five hundred dollars was ridiculous. I can’t imagine that it took the website designer more than an hour to complete — if that long. Now, $2500/hr is pretty good money if you can make it (I know I wouldn’t mind making that kind of cash), but it’s morally unconscionable to charge someone that kind of money for something that takes next to no time or effort to produce. They obviously took advantage of the man’s inexperience and lack of knowledge.

$2500 is actually about the average cost of most of the websites you’ll find in the portfolio section of my website, but I didn’t spend anything less than forty hours on any of them, and often much more time than that.

Regardless of those bad apples (I’d like to say “few bad apples”, but there are more than a few), if you look around, you’ll find that there are some truly excellent freelancers available for hire. When evaluating freelance web designers, you’ll want to look at their portfolio and compare them against others in their field. The more sites and portfolios that you view, the better sense you’ll have of what is “good design” versus poor design.

Also, be sure to learn as much as possible about the freelancer’s qualifications. There are some that are excellent programmers and developers, but poor designers. Others are basically graphic designers that “also do web sites”. If some does websites as an afterthought/add-on service, that’s the wrong person to hire. My local print shop does very nice print work and a few years ago decided that they’ll “do websites too”. They’re awful. And even if a website that’s completed by a graphic design company or freelancer is visually attractive, the underlying code structure and search engine optimization are probably much less than ideal. For the layman though, these factors are much more difficult to ascertain.

Web design and development is a specific discipline unto itself and requires a wide range of skills. Any good, competent freelancer that you consider hiring needs to have a solid grasp of graphic design, an excellent knowledge of Web usability issues, a thorough command of front-end website coding techniques, and at least some background in programming and database design.  An in-depth understanding of search engine optimization is also a required skill.

I’ve talked a lot about the pitfalls and negatives associated with hiring a freelance website designer, however there are many positive aspects to going this route, if you can manage to locate a competent freelancer.

First of all, the freelancer is often home-based and has much lower overhead — no staff, no rent, etc. — and thus can offer a far lower fee for an outstanding website that’s custom-tailored to your business. A design agency might have a full staff to immediately attend to your every need and question, but their fee might be two to three times that of the freelancer. And as a small businessperson, the freelancer often has a perspective on your situation and an empathy for your needs that you don’t always receive with a larger agency.

The final decision is yours

In the end, of course, the final decision of whom you turn for the design of your website is a personal one. It is dependent on your requirements, budget, and preferences. I hope this post was informative and beneficial in helping you reach this decision.

Regardless of your decision, please keep this in mind: your website should not be treated as an afterthought. It is one of your most important marketing tools and should be handled as such. Put in the time and effort to do the required research in order to make the correct choice for your business.

The title tags are found in the XHTML documents that make up the pages of a website, and looks something like this:
<title>ABC Widgets Inc. — Home Page</title>.

The text that sits between the opening <title> tag and the closing </title> tag is not seen on the web page itself, but at the top of your screen in the browser bar. This text also appears as the wording in your browser’s “favorites” when you bookmark a website.

Typically, this wording contains the company’s name and the page that your on, such as illustrated above: ABC Widgets Inc. — Home Page, or ABC Widgets Inc. — Contact Us, and so on. This is how most websites are set up, and they’re passing up a valuable SEO opportunity.

The XHTML document contains the source code that the automated search engine software, known as bots, used to search or “crawl” websites in order to determine how they’re ranked. Because the Title tag resides near the top of this document and is the first text to appear on the web page, it’s the first element that is read by the bot as it crawls your page.

The title is considered a very important factor in determining where your site will be ranked, and it should contain valuable keywords. In fact, I recently got two of my customers from the third page to the first page of Google simply by changing a couple their title tags.

Unfortunately, most companies miss this opportunity entirely and only include their company name and the page name. This is poor SEO strategy. Do you want people to find your website because they’re typing in your company’s name? No! If someone enters your company name into a search engine, that’s a person who is already aware of your business and probably knows what you do.

What you want to happen is to have people find you who are looking for your business category — not your business name. And if your customers are primarily located in the same geographic area of your company, you’d want to use that to your advantage as well.

To use an example, if you’re an electrician and most of your business is in Lackawanna County Pennsylvania, you’d want someone to find your company by searching on something like electricians in Lackawanna County, or northeast PA electricians — and these are the types of keyphrases that you’d want to include in that Title tag, as so:

<title>electricians in Lackawanna County, northeast PA electricians</title>

Use the Title tag to your advantage and use words and phrases that individuals seeking your type of service or product — not your company name — would enter into a search engine. If you really want your company name to appear in the title bar of the browser and when your site is bookmarked, then put it last, e.g.:

<title>electricians in Lackawanna County, northeast PA electricians | XYZ Electrical Inc.</title>

The order in which the keywords/keyphrases appear is also important, so put the one you feel is most valuable first, the second most valuable second, and your company name last. Also, don’t stuff too many keywords into your title tag because the search engine gods frown upon that and may penalize you. Keep the total number of characters to sixty-five or less including spaces.

Another word of caution: always separate your keywords/phrase by commas or the | symbol (known as a pipe). If you don’t separate your keyphrases the search engine bots will read it as all one word, and it’s unlikely that someone will do a search on electricians in Lackawanna County northeast PA electricians.

I hope this gives you a bit of insight into search engine optimization. There’s quite a lot to the SEO business and the rules change frequently, but the Title tag has been and for the foreseeable future will continue to be, one of the more important factors in achieving a good search engine ranking. It’s not a very difficult element to change, although researching the right keywords and keyphrases are another matter. But we’ll leave that for another post.

WordPress Twenty Eleven theme

As a single-person company and solopreneur, I can empathize with other small businesses, start-ups,  and individually owned-and-operated companies. I understand that cashflow is often an issue and you might not be able to afford all those things for your business that you’d like.

This shouldn’t prevent you from having an attractive, basic website that can serve as a starting point and a foundation on which you can later build as your needs grow and your budget allows.

The newest version of WordPress comes with a very attractive, standard theme (i.e., a pre-made web template) named Twenty Eleven that can be easily modified to meet your needs. Click here for a live demo of the Twenty Eleven theme. If you’d prefer to work with one of the many free and premium themes and templates that are available on the web, I’ll gladly help you with their installation and implementation as well.

Budget website development packages

For the budget-minded company or individual, we currently offer two levels on our discount web design services. See below to learn which best suits your business needs.

Level One Budget Web Design ($497) includes:

• Domain registration (if required)
• Database creation/set-up
• WordPress upload & installation
• One unique header graphic
• One unique background graphic
• Inclusion of existing company logo (logo design is a separate fee)
• Up to three information pages
• One contact page with Web form and Google map
• Search Engine Optimization (SEO)
• WordPress Content Management System training
• One month of post-launch technical support

Level Two Budget Web Design ($897) includes:

• Domain registration (if required)
• Database creation/set-up
• WordPress upload & installation
• Three unique header graphics
• One unique background graphic
• Inclusion of existing company logo (logo design is a separate fee)
• Up to nine information pages
• One contact page with Web form and Google map
• Search Engine Optimization (SEO)
• WordPress Content Management System training
• Two months of post-launch technical support

Services and options can be added, modified or removed to create your own budget website package. Please contact me to discuss your requirements.

Other WordPress themes available

The outward appearance of the Twenty Ten theme can be modified to suit your needs while still maintaining its underlying framework. If you require a more traditional website, it can also easily be made to appear less “blog-like”.

In addition to the Twenty Eleven theme, Carlson Web Design & Consulting can upload any of the free or premium WordPress themes that are available on the Web. I’d be happy to recommend some good WordPress theme resources if you’d like, and I plan to soon have a number of themes of my own available on this website. Stay tuned!

Wait — can’t I just do this myself?

Of course you could download your own WordPress theme, upload the files, set up the database, configure all the WordPress options, and select the correct plug-in applications.

You could perform these tasks yourself, but they can be quite difficult and time-consuming if you’re inexperienced or not particularly technically savvy.

Get your site set up right the first time — call a pro!

There are many intricacies involved in configuring your website, and if done incorrectly you can have difficulties further down the road. I can guarantee that your site will be set up correctly the first time so you’ll have a solid a foundation on which to expand as your business grows.

And remember: if you hire me you’ll also receive post-launch technical support, WordPress training, and search engine optimization (SEO).

If you think you’d like Carlson Web Design to set up your small business/solopreneur website, contact me for more information.

Why you need a blog!

As I mentioned, a blog fosters increased communication between you and your customers, which is always a good thing. Also, if your company’s blog gains a reputation as being a useful resource, it’s an excellent method of getting people to frequently visit your site and link to it! And inbound links to your website are a BIG factor in achieving a strong search engine position.

Contributing regularly to your blog by posting articles about new developments within your company and your industry also helps you to establish a reputation as an expert in your field.

Your company blog builds trust!

Studies have shown that the average person may visit a website numerous times before purchasing that company’s products and/or services. Those repeat visits to your site are one of the most important factors in increasing your conversion rate — i.e., your visits-to-purchases ratio (whether that purchase is made directly online or via a telephone call to your office).

Having a blog that features useful and current information about your products, services, and industry causes those prospective customers to want to return to your site and gives them an opportunity to get to know and trust your company. As you know, building trust is essential to the sales process, and, of course, one of the primary reasons for having a website!

What is WordPress and who uses it?

WordPress is a free, open-source software platform with a massive, worldwide community of devoted and talented developers.

Companies using WordPress for their blogging platform include such behemoths as Sony, Ford, Intel, and Ebay. Other large organizations and popular brands that are WordPress users: The Wall Street Journal, People Magazine, Wired Magazine, The New York Times Blog, CNN, Ben & Jerry’s, Samsung, Playstation, and many more.

Two flavors of WordPress

I use the self-hosted version of WordPress for all my clients’ websites, meaning that I download all the required files from WordPress.org, then upload these files to the client’s web server, set up the database, install the software, and configure and customize it according to my client’s specifications and requirements.

WordPress development is a separate discipline in and of itself, and it takes a good amount of experience and knowledge of PHP, MySQL databases, and front-end coding technologies such as XHTML, CSS, and JavaScript. Custom WordPress development is what I do for my clients.

WordPress also offers a free service called WordPress.com that allows you to set up a WordPress blog in seconds, but has some limitations and is far less flexible than the self-hosted version of WordPress. One of the primary drawbacks to the WordPress.com service is that you can’t use your own domain name (or web address). Your blog’s web address would look something like this: http://xyzcorp.wordpress.com/.

For search engine purposes, you really want your blog to use your domain name, as such: http://www.xyzcorp.com/blog. Alternately, rather than having a blog section of your website, the site itself might be a blog, like http://www.xyzblog.com.

Having your site’s blog hosted elsewhere and carrying a different web address just draws traffic away from your main website and divides your efforts. Your blog or the blog portion of your corporate website should use your own domain name, as illustrated above.

Limitations of using a free, “non-self-hosted” blogging service

Other disadvantages to using WordPress.com or other “non-self-hosted” solutions, such as Google’s Blogger (which also has the handicap of not allowing you to use your own domain name), are:

• You cannot run a custom theme — Meaning that if I create design for your site, your blog will look nothing like your company’s website because custom designs can’t be transferred — and this does not help to establish your company’s brand! And that’s poor marketing.
• You can’t work directly with the blog’s PHP code — PHP is the programming language on which WordPress is built, and if I can’t work with it, the amount of customization we can make to your blog’s functionality is essentially nil.
• You can’t upload plug-ins! — Ouch, that one really hurts a lot, because there are tons of great plug-in apps for WordPress. Unfortunately, they can’t be used with the free version. Photo galleries, video and audio players, calendar systems — none of these are available to you. That alone is a good reason to go with the self-hosted version and have it set up by a professional like myself.

The customized, self-hosted version of WordPress is the right solution

I believe that setting up a blog using one of the free services available, such as WordPress.com or Blogger, is a reasonable choice for an individual amateur/hobbyist blogger or a student.

However, if your requirements are greater, you need more options and flexibility, and your budget allows (it doesn’t have to be very expensive, depending on what you want) a custom blog design offers the following advantages:

• Your company blog will be optimized for the search engines and part of your primary website address/domain.
• The blog’s performance and functionality will be customized to your individual needs.
• Your corporate site’s branding and layout will be seamlessly integrated with your blog.
• A tremendous choice of ready-made plug-in applications are available, allowing you to further extend your site’s functionality.

Static websites are out! Blogging is the way of the future

Yes, at the minimum you need an attractive and well-organized website that presents some basic information about your business. This would include your introductory Home Page, and perhaps an About Us page, a Contact page, and another page or two describing your Products and/or Services. A static website that includes your basic company info is what’s commonly known as a brochure site, and every business should at least have that (although you might be surprised to learn how many companies still don’t even have a basic brochure site).

The problem with a static site that’s rarely (if ever) updated, is that it doesn’t give people a reason to return to it and to get to know your company. Furthermore, most business owners want their site to perform well in the search engines, but that’s extremely difficult unless you’re adding fresh, keyword-rich content to your website on a regular basis.

For example, say you have a law practice specializing in employee rights and harassment suits. If you blog regularly about the subject, perhaps writing articles discussing changes to employee rights and harassment laws, case studies, etc., you have an opportunity to work a lot of relevant content into your website — content that contains valuable keywords and keyphrases.

Search engine crawlers absolutely love to find and use this content for the purpose of ranking your site, and Google (which commands about 75-80% of the search engine business) just eats this up. Thus, blogging is extremely helpful — in fact, it’s almost a requirement these days — in achieving a solid search engine position and driving potential clients to your website.

Go to a professional blog designer — Call Carlson!

I hope I’ve given you enough reasons to consider blogging and to consider having your blog designed professionally. Regardless of whether you plan to have a site that’s entirely a blog, or if you want to add a blog section within your existing corporate site, having it professionally designed and customized will benefit your business.

Feel free to contact me if you’d like to learn more.

However, business owners often don’t have the time or inclination to update their website and would prefer to outsource the task. When that’s the case, we’re more than happy to take over these duties. In addition to general content updates, our website maintenance plans include:

• Weekly database back-ups
• Calendar System integration & updates
• File attachments (Word, PDF, PowerPoint, Excel)
• Adding new pages from existing design template
• Editing web page content
• Automatic generation of new site navigation
• Photo Gallery installation, set-up and updates
• Add/change/optimize images
• Preview work before uploading it to the web
• Link to other sites

It’s important to keep your website’s content fresh and up-to-date, both to keep your customers coming back and to help your search engine positioning. If you don’t have the time, know-how or desire to do these maintenance chores, Call Carlson!

Our web maintenance plans vary and we offer discounts based on monthly, quarterly, bi-annual and annual contracts. Call or email us for further information.