CBC Podcasts » Age of Persuasion

Looks Like My Work is Done Here

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Thu, 06 Jan 2011 13:37:14 +0000

Terry O’Reilly has posted the links to the official Age of Persuasion podcast and I couldn’t be happier. I’ve enjoyed making the shows available to the 1200 subscribers to the unofficial podcast and hearing Terry acknowledge its existence on The Sound of Young America, but also I’m glad licensing has been arranged to make it an official podcast available.

Unless I am asked to remove the previous seasons, I will continue to make them available here.

419 Looking For the Admen in Madmen

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 28 Jun 2010 17:30:57 +0000

The Emmy-winning TV series “Mad Men” is all the rage right now. The writing is remarkable, the Madison Avenue characters riveting, and it has been praised as being true to the early 60s period it depicts. As with any show that begins to work its way into pop culture, it is slowly becoming regarded as an accurate record of the advertising business.

But is it?

Join Terry O’Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.

Download: AOP-madmen.mp3

418 More Remarkable Brands

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 14 Jun 2010 17:30:56 +0000

Brands aren’t just products on shelves. Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression. This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only ‘A’ list celebrity to survive the entire television age. One is an unforgettable era. Another is a cultural icon. And one may be the world’s most spectacular piece of real estate. Terry explains the magic of these mighty brands, and what makes them unforgettable.

Download: ageofpersuasion-remarkable__276990.mp3

417 Opportunism

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 31 May 2010 17:30:36 +0000

Terry O’Reilly is fond of noting, “there’s an opportunity hiding in everything.” This week he explores the way advertisers seize opportunities. He’ll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video into a marketing opportunity, and even how NASA manages to sneak a little brand building into the launching of its rockets.

In this episode you hear how the viral video campaign by Blendtec founder Tom Dickson found some highly topical fodder for his blender. He’s known for blending stuff. Golf balls. Lightbulbs. A German-English dictionary. All to dramatically – and humorously – demonstrate the power of his blenders. Check out what he blended in this recent ad and the incredible

Also on this week’s episode, Terry’s take on how Tiger Woods- and Nike- returned to public view after Mr. Wood’s storied personal misadventures. Judging by your response to the piece Terry wrote for the Ottawa Citizen about it, and on our Age of Persuasion Facebook page, it’s clear that a great many people are interested to hear that!

Download: AOP-opportunism2.mp3

416 Negative Advertising

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 24 May 2010 17:30:28 +0000

Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O’Reilly explores the attraction- and danger- of ads that take shots at rivals. He’ll show how some great campaigns are negative without seeming negative. And he’ll recall some notable negative campaigns that backfired.

Download: AOP-negatives.mp3

415 Profiles in (Marketing) Courage

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 03 May 2010 17:30:38 +0000

It’s not the sort of courage that makes headlines or history books: this week Terry O’Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He’ll tell the story of brands that swam against the prevailing current, including some who used their ads to help break social barriers. And he’ll profile a fast-food giant that sunk millions into a campaign to tell people how bad its product was.

Download: ageofpersuasion_20100504_Courage.mp3

414 Where Power Resides

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 26 Apr 2010 17:30:42 +0000

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.

Download: ageofpersuasion_20100426_31360.mp3

Streaming Change on Official Site

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Thu, 22 Apr 2010 23:34:02 +0000

It looks like the Age of Persuasion site has changed flash players and obscured the source MP3 file. Does anyone have ideas?

Solved

413 Privacy

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 12 Apr 2010 17:30:58 +0000

Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He’ll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

Download: ageofpersuasion_20110411_30621.mp3

412 Odballs: Singular Campaigns

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 05 Apr 2010 17:30:52 +0000

Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tell the story of the controversial Benneton campaign of the 80′s and 90′s, and pay tribute to an ad giant who change the way the world thinks… about prunes.

Download: ageofpersuasion_20100409_30521.mp3

411 Context

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 22 Mar 2010 17:30:10 +0000

A great ad can become a bad one when it’s out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages. He’ll explain why advertisers have come to relate to consumers in the context of a servant/master relationship, and how consumers punish marketers who stray bound those boundaries.

Download: ageofpersuasion_20100321_29577.mp3

410 All Things Being Equal: Parity Products

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 15 Mar 2010 17:30:00 +0000

Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.

Download: ageofpersuasion_20100315_29193.mp3

409 Being There: Selling Experiences

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 01 Mar 2010 17:30:05 +0000

When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards ‘experiential’ marketing- where consumers do more than buy a brand- they engage it. And he traces “modern” retail experiences (Starbucks, for instance- where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.

Download: ageofpersuasion_20100308_28852.mp3

408 Are People idiots?

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 22 Feb 2010 17:30:00 +0000

Ad giant David Ogilvy once wrote “the consumer is not a moron: she is your wife!” A few years earlier, Journalist H.L. Menchen wrote: “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” Who’s right? This week, Terry O’Reilly explains why “lowest common denominator” advertising is bad business- and why it remains agonizingly popular.

Download: ageofpersuasion_20100225_28147.mp3

407 Categories

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 15 Feb 2010 23:30:23 +0000

All ads are not alike. Not when you consider the ad ‘categories’ they come from. This week, Terry O’Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He’ll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He’ll show how ad categories can be big, small, fascinating, and, in at least one case, downright mysterious.

Download: ageofpersuasion_20100224_28148.mp3

406 Slogans

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 08 Feb 2010 17:30:13 +0000

The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic “slaugh gairn”, meaning “cry of the host,” or “battle cry.” Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from “A Little Dab’ll Do Ya” to “Trust your Car to the Man Who Wears the Star,” to- dare we say- “Canada Lives Here.” But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.

Download: ageofpersuasion_20100209_27264.mp3

405 Persuasion Fail

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 01 Feb 2010 16:00:36 +0000

Search the words “Commercial Fail” on YouTube, and you quickly learn that advertising mishaps are funny, bizarre, and prolific. This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry. From Burger King’s disastrous “Where’s Herb”, to a lesser-known, and spectacularly unsuccessful margarine commercial featuring- yes- Eleanor Roosevelt.

Download: ageofpersuasion_20100205_27096.mp3

404 Heroes & Villains

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 23 Jan 2010 16:00:14 +0000

Just as Lex Luthor makes Superman more heroic, and Moriarty makes Holmes more brilliant, heroes are defined by the villains they face. In marketing- a brand is often defined by the problem it solves- or the rival brand it’s up against. This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a ‘hero’ brand. And he’ll explain how comparison ads can turn rival ‘hero’ brands into villains.

Download: ageofpersuasion_20100125_26392.mp3

403 Pitchmen

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 16 Jan 2010 16:00:17 +0000

Maybe it’s the DNA. Or too much caffeine at a young age. What is that special gift that enables great pitchmen to part us from our money? And what is that part of us that wants to be pitched? Hold on to your wallet: this week Terry O’Reilly looks at the natural born pitchmen- from the travelling medicine shows of the early 20th Century, to the late-great Billy Mays. He’ll explain what separates the true pitchmen- such as Vince “Slap-Chop” Shlomi, from high-octane celebrity spokespeople, such as Priceline’s William Shatner. And he’ll chronicle the pitchman’s ouster from prime time broadcast to the low-rent districts of shopping channels and infomercials.

Download: ageofpersuasion_20100120_26233.mp3

402 Buzz

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 09 Jan 2010 17:30:25 +0000

Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He’ll also explore the ancient art of the “shill”- and how it’s finding new life on the Internet.

Download: ageofpersuasion_20100110_25614.mp3

401 Marketing the Unpleasant

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Tue, 05 Jan 2010 17:30:16 +0000

They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.

Download: ageofpersuasion_20100106_25367.mp3

Age of Persuasion returns with a fourth season

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sun, 08 Nov 2009 17:36:35 +0000

Age of persuasion will begin again on Monday, January 4, 2010.

321 Ask Terry

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 22 Jun 2009 17:30:03 +0000

The ‘ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What’s an eco-friendly way of removing carpenter bees from the back deck? Okay, Terry has some of the answers. At least he’ll take his best swing at your pitches, this week on The Age of Persuasion.

Download: ageofpersuasion_20090622_17280.mp3

320 Embracing New Media

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 15 Jun 2009 17:30:18 +0000

When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as ‘print read aloud’, and how early TV was ‘Radio with pictures’. And he’ll show how, only now, marketers are beginning to speak the new ‘language’ of the Internet.

Download: ageofpersuasion_20090616_17016.mp3

319 Urban Legends

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 08 Jun 2009 17:30:08 +0000

Bulletin… bulletin… bulletin… this just in… the actor who played “Mikey” in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a “Pepsi Points” TV ad in the 90′s. Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.

Download: age_of_persuasion-2009-06-08.mp3

318 Entertainment or Nothing

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 25 May 2009 17:30:26 +0000

It’s no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning- entertainment is fast becoming the only way to reach an audience. Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He’ll explain how that is driving some unlikely players- including the Pope, the Queen, major corporations and government ministries, to such entertainment-skewed media as YouTube

Download: age_of_persuasion-2009-05-25.mp3

Terry O’Reilly acknowledges the podcast

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Fri, 15 May 2009 22:15:35 +0000

I think this podcast was mentioned by Terry O’Reilly on the great program, The Sound of Young America.

Be sure to check out the entire interview.

Download: tsoya090416_ageofpersuasion.mp3

317 The Myths of Persuasion

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 04 May 2009 17:30:59 +0000

In a society whose only real knowledge of the ad business ranges from Darren Stephens in Bewitched to Don Draper in Mad Men, a few misconceptions are bound to crop up. This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the Myth that advertising steers behaviours and trends, the myth that any publicity is good publicity, and the myth that advertising is about spontaneous ideas.

Download: age_of_persuasion-2009-05-04.mp3

316 The Real Deal: Authenticity

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 27 Apr 2009 17:30:24 +0000

The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.

Download: age_of_persuasion-2009-04-27.mp3

315 Big And Small

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 13 Apr 2009 17:30:38 +0000

For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.

Download: age_of_persuasion-2009-04-13.mp3

314 Brand Loyalty

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 06 Apr 2009 17:30:06 +0000

Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how brands such as Apple and Harley Davidson cultivated vast tribes of loyal followers, and how it is that some brands prompt disloyalty.

Download: age_of_persuasion-2009-04-06.mp3

312 Selling God

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 30 Mar 2009 17:30:43 +0000

This week Terry O’Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He’ll look into the controversy surrounding recent bus ads, which read “There Probably Is No God. So Stop Worrying and Enjoy Your Life.” And he’ll explain why not all people of faith embrace the marketing tactics popular in some of today’s churches.

Download: age_of_persuasion-2009-03-30.mp3

311 Sun Tzu and the Art of War

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 16 Mar 2009 17:30:36 +0000

What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O’Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable lessons from Sun Tzu’s writings.

Download: age_of_persuasion-2009-03-16.mp3

310 Repetition Repetition Repetition

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 09 Mar 2009 17:30:57 +0000

Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages. He’ll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He’ll also explain how the creative content is what helps some ads run successfully for years, and causes others to wear out their welcome almost immediately.

Download: age_of_persuasion-2009-03-09.mp3

309 Great Canadian Campaigns

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 07 Mar 2009 17:30:04 +0000

There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories. They’re ad campaigns with maple syrup in their veins; how an idea resurrected from a wastebasket put one retail chain on the map; how a campaign that ran on TV just six times is still talked about, nearly four decades later. And how a three-word ad phrase brought a nation to its feet.

Download: age_of_persuasion-2009-03-07.mp3

308 Commandeering Holidays

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 21 Feb 2009 17:30:19 +0000

Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton has been passed: it was the church, after all, that commandeered many of its holidays from pagan traditions.

Download: age_of_persuasion-2009-02-21.mp3

307 Breaking the Contract

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 16 Feb 2009 17:30:49 +0000

Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm
(Originally aired October 19, 2006)

When Advertisers take our time and attention, shouldn’t they give something back? Terry O’Reilly thinks so. This week Terry examines the unwritten “contract” forged between Advertisers and audiences more than 80 years ago. He’ll tell the story of ad giant Albert Lasker, who, in the 1920’s, pioneered the idea of sponsor-driven broadcasts. You’ll discover why an understanding of the contract makes you a better consumer, and why today’s advertisers violate the contract at their peril.

Download: age_of_persuasion-2009-02-14.mp3

306 The Human Face of Persuasion

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 09 Feb 2009 17:00:28 +0000

Originally aired November, 2006

Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.

Download: age_of_persuasion-2009-02-07.mp3

305 According to Hoyle

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 02 Feb 2009 17:30:43 +0000

Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them. He’s show how ‘rules’ and conventions in ad creative change with time. And he’ll share a few ideas he’s scribbled in the book over the years, as he explains why- as he’s fond of saying- “There are no rules in advertising. Only sins.”

Download: age_of_persuasion-2009-02-04.mp3

304 Rethink the Shark

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 26 Jan 2009 17:30:21 +0000

There’s an old marketing axiom: “never try to change people’s minds”. Yet massive changes in public attitudes happen constantly: attitudes about the role of women, about racial equality, about smoking, using seatbelts, and attitudes about gay/lesbian/bi & transsexual lifestyles. This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.

Download: age_of_persuasion-2009-01-26.mp3

303 Nasty is the New Nice

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 19 Jan 2009 17:30:55 +0000

Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today.

Download: age_of_persuasion-2009-01-19.mp3

302 Recession Marketing

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 12 Jan 2009 17:30:02 +0000

Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.

Download: age_of_persuasion-2009-01-12.mp3

301 A Taste for Blood

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Thu, 08 Jan 2009 17:30:06 +0000

There’s a lot more to Direct Marketing than “ShamWow”, and Ginsu knives, and Veg-O-Matics. On the season premiere of The Age of Persuasion, Terry O’Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his “first love and secret weapon”. Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.

Download: age_of_persuasion-2009-01-08.mp3

Age of Persuasion will return January 5, 2009

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Wed, 29 Oct 2008 17:58:56 +0000

We are very pleased to announce that the new season of The Age of Persuasion debuts on Monday, January 5th, 2009 at 11:30 a.m. Monday episodes will be repeated Saturdays at 4:30 p.m. We are, in effect, sharing this season with our friends at White Coat, Black Art, and will adopt their current time slots. Meanwhile, we are running repeat programs in some parts of Canada

- CBC Age of Persuasion blog

Do This Or Die

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 02 Aug 2008 17:30:20 +0000

Broadcast Date: Aug 2, 2008 (Originally Aired June 21, 2007)

Download: age_of_persuasion-2008-08-02.mp3

The Wall of Cynicism

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Mon, 21 Jul 2008 17:30:14 +0000

Broadcast Date: July 19, 2008 (Originally Aired May 31, 2007)

Download: age_of_persuasion-2008-07-19.mp3

By Any Other Name

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 12 Jul 2008 17:30:46 +0000

Broadcast Date: July 12, 2008 (Originally Aired March 8, 2007)

Download: age_of_persuasion-2008-07-12.mp3

The YouTube Revolution

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 05 Jul 2008 17:30:39 +0000

Broadcast Date: July 5, 2008 (Originally Aired March 3, 2007)

Download: age_of_persuasion-2008-07-05.mp3

Breaking the Contract

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 28 Jun 2008 17:30:22 +0000

First aired: 19 October 2006

Early in our first season, Terry posed a question: when Advertisers take our time and attention, shouldn’t they give something back? In “Breaking the Contract” Terry examines the unwritten agreement forged between Advertisers and audiences more than 80 years ago. He’ll tell the story of “contact” pioneer Albert Lasker, and explain why today’s advertisers break that contract at their peril.

Download: age_of_persuasion-2006-10-21.mp3

A Sense of Persuasion

ageofpersuasion@gmail.com (Terry O'Reilly CBC) — Sat, 28 Jun 2008 17:30:12 +0000

Broadcast Date: June 28, 2008 ( Originally Aired February 8th, 2007)

Download: age_of_persuasion-2008-06-28.mp3