illumINNATE
Tales of our journey
through the digital
landscape.
This morning, Wall Street received a monumental shakeup that all of America noticed. No, the Dow didn’t experience a precipitous drop, nor did a Tweet rattle a particular company’s share prices—rather, this disturbance was caused by an unlikely source: a defiant little girl. On the eve on March 8th, International Women’s Day, the world’s third-largest asset manager, State Street Global Advisors, erected a bronze statue of a young girl standing in front of Wall Street’s notorious charging bull. And while…
At Innate, we believe that everyone has a story to be told. It is our honor that we get to tell the story of our clients so as to leave an impression in the stories of their own clients. For the third year in a row, Innate became part of a very special story. We spent the morning volunteering with the Interfaith, community-based organization So Others Might Eat, or S.O.M.E. S.O.M.E meets the immediate daily needs of the homeless and…
“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…
When you begin to learn HTML, and particularly when you get good at it, nothing will drive you crazier than to see junked up markup. I’m talking: , <br />, %20, empty <em> tags, etc. Below we discuss 5 easy ways to clean up your code. 1. Remove Spaces from Your URL If someone sends you a URL of a really great web article, which of the two below are you more likely to click? http://www.blogosphere.com/really%20awesome%20web%20article http://www.blogosphere.com/really-awesome-web-article I’m going to…
In a previous post, we discussed the psychology of design. Similarly, understanding your intended audience and applying that knowledge to the content on your site will help you speak more directly to those you are trying to reach. Search For many visitors who eventually reach your site, that journey begins with a search engine – and increasingly, speaking to a phone. Understanding what search terms visitors are using to find products like yours can help guide the words that should…