CeeKue

Wordperfect and Vook

Hans — Wed, 10 Mar 2010 12:30:34 +0000

Last Monday I wrote about Change To Survive. Seth Godin gives a few more examples of companies that did not change and therefore did not survive in his todays post The Wordperfect Axiom. Godin is also writing about Vook. Vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the [...]

Facebook figures and news

Hans — Tue, 09 Mar 2010 21:45:33 +0000

More than 400 million active users. More than 1,5 million local businesses have active Pages on Facebook. More than 20 million people become fans of Pages each day. And about 70% of the Facebook users are outside the United States. Here to stay It is clear. Facebook is here to stay. The figures that Facebook has published are [...]

Change to survive

Hans — Mon, 08 Mar 2010 21:29:41 +0000

Rupert Murdoch the American media mogul wants people to pay for the news published on all News Corp owned news websites. Rupert dislikes digital platforms like Google that in his eyes steel contents and advertising revenues from him. Therefore he puts his contents behind pay-walls. AOL CEO Tim Armstrong has announced his company is working on “the newsroom of [...]

Your first words matter most

Hans — Sun, 07 Mar 2010 21:33:15 +0000

Whatever you do, never forget your first words matter most. When people visit your homepage make sure it grabs them and makes them want to learn more about your products or services When people call you know what to answer before the question is asked When you design a brochure, make it a page-turner When you are on a business fair, [...]

When the truck hits you

Hans — Sat, 06 Mar 2010 22:37:38 +0000

Ideas can hit you like a truck hitting you crossing the street. But an idea can also be as subtle as a light tap on your shoulder. You will probably notice the truck. But the tap on your shoulder may be more difficult to notice. Therefore you should always be on your guard when it comes to ideas. Good or bad There [...]

Print is dying and we have to move on

Hans — Thu, 04 Mar 2010 21:59:39 +0000

It is all over the web. Marketeers have indicated they are going to spend more money on social media in 2010. The question is where that money is coming from. I cannot imagine the budgets for 2010 are much higher than they were in 2009. There is a good chance most of the marketeers have less to spend [...]

Tell me where I am

Hans — Wed, 03 Mar 2010 17:27:27 +0000

Today it happened to me again. I started to fill in an on-line questionnaire and I did not finish it. Why? It took much too long and I had no idea where I was and how many questions I still had to go. So if you want me (and probably many other people) to fill in your questionnaire [...]

Will Apple’s iPad change B2B marketing?

Hans — Tue, 02 Mar 2010 21:37:46 +0000

Will Apple’s iPad change B2B marketing, was the question in our February poll. Of the people that reacted 59% voted yes, 41% voted no. I am surprised to see that a majority of the voters thinks the iPad will change B2B marketing. The iPad will make mobile internet easier. For the users because they can leave their laptop home when [...]

3D PDF – much more than a thousand words

Hans — Tue, 02 Mar 2010 20:04:24 +0000

A picture says more than a thousand words. Therefore good pictures of your products on your website are essential. But if you really want to do a good job, you should use 3D pictures. Giving your visitors the opportunity to move your products, to rotate them and watch them from different angles. And if you want to do an [...]

Marketing is like saving energy at home

Hans — Mon, 01 Mar 2010 21:55:52 +0000

Marketing is like saving energy at home. You can take extensive measures to isolate your house to save as much energy as possible. These measures are maybe expensive. But because you save a lot of energy, they will pay back in a relatively short period of time. There are also simple and less expensive ways to save energy. Maybe you don’t [...]

Mobile B2B marketing

Hans — Sun, 28 Feb 2010 22:33:20 +0000

In my post Why Mobile B2B Marketing I wrote about not to spend too much time and energy on mobile marketing. Before long everybody in B2B who seriously needs mobile Internet will have an iPad or a similar device to surf the Internet. With a nice big enough screen and no need for special websites. There’s more But do [...]

Times they are a-changin

Hans — Fri, 26 Feb 2010 22:41:35 +0000

While the sheer number of websites and the amount of contents on the Internet keeps on growing, the number of positions on the first page of Google’s search results is still only ten. As a result it will be getting more difficult for you to get you website found and people will start looking for other [...]

You better think like a customer

Hans — Thu, 25 Feb 2010 19:39:03 +0000

In his post Headlines Vital for Success of NYT, WSJ, NY Post—and Your Site on Content Marketing Today, Newt Barrett writes about the importance of headlines and the first commandment of content marketing: ‘Think Like A Publisher’. Newt is right when he talks about the importance of headlines. They are the first pieces of text people visiting your [...]

Expand your reach

Hans — Wed, 24 Feb 2010 16:04:38 +0000

Traditional marketing is suppliers and retailers telling you what to buy and why. But nowadays people no longer always trust what salesmen and marketeers are telling them. People depend more on their social context, their relatives and friends. And on the experts, the people that have proven to supply trustworthy and impartial information. Stop That is why you, as a marketeer, should stop [...]

Not too much SEO, says Google

Hans — Tue, 23 Feb 2010 21:19:31 +0000

“… you should base your (search engine) optimization decisions first and foremost on what’s best for the visitors of your site. (…) Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.” Says Google in their Google’s Search Engine Optimization Starter Guide. Although the starter [...]

Email marketing – the simple way

Hans — Mon, 22 Feb 2010 19:36:44 +0000

How often do you hear your colleagues complain about the large number of emails they receive every day. You may be complaining yourself too sometimes when looking at your mailbox. And all these emails probably have to be answered too. Great opportunity The more emails you have to answer every day, the better it is. Because sending out [...]

Do not worry about monetizing Social Media in B2B marketing

Hans — Sun, 21 Feb 2010 21:52:56 +0000

Once in a while I come across posts about monetizing Social Media. What is the ROI of your Social Media activities. Are you making money using Twitter, Facebook or Linkedin for B2B marketing. Social Media is a bunch of channels you use to communicate with your customers. Channels just like your telephone, your fax machine or like your email [...]

In B2B your value proposition must be trust

Hans — Sat, 20 Feb 2010 22:06:20 +0000

If the products you sell are no commodity today, there is a big chance they will be a commodity tomorrow. Commodities are easier to manufacture and sell. That is good for you. But it is also good for your competitors. Commodities Commodities have three things in common. They are all about the same price and quality and they are [...]

Always more

Hans — Thu, 18 Feb 2010 21:16:18 +0000

Today I did some shopping at IKEA, the Swedish home products retailer. And as always I came home with more than I had gone out for to buy. Although there are a few shortcuts, there is only one walking route through the store. Forcing you to go past all the products IKEA sells. In this case seeing [...]

Your B2B customers are on the move too

Hans — Wed, 17 Feb 2010 07:44:37 +0000

A study by the IBM Institue of Business Value shows that now also older people are moving to Internet and swapping traditional media for online media. On the move Consumers in the United States, Australia, German, Japan and the United Kingdom were interviewed about their usage of Internet. The study showed that the adaptation of social media [...]