CeeKue

New iPad2 and iOS5 Functions

Hans — Fri, 10 Jun 2011 14:02:16 +0000

There is more you can do with the new iPad2 / iOS5 than you have ever imagined. This video was published on June 4 and had already more than 2,6 million views. Almost looks like magic!

Why You Should Never Start With Nothing

Hans — Mon, 06 Jun 2011 18:56:15 +0000

A couple of weeks ago I found a new technical forum sponsored by a big industrial automation company. The site looked polished and professional. The forum was devided in different topics and included a download area, a calendar, a gallery and more. It looked like a great forum. But there was one problem. The forum [...]

This Is How You Create Killer Content

Hans — Wed, 25 May 2011 14:44:29 +0000

You have probably heard it before. Content is the key to your success. Content is King. But that is not totally true. Because people may not be very interested in content that tells them about how good your company is. Like they may not be interested in all kind of technical details of your products. [...]

Twitter Conference Coverage – The Do’s And Dont’s

Hans — Tue, 24 May 2011 19:45:45 +0000

I follow a Twitter feed that recently covered a conference at the opening of an industrial fair on Twitter in real time. Doing this is a great way to promote your conference or event. You are able to engage with the people that are not able to be there and at the same time you generate interest for [...]

The Social Media Phone Is Ringing

Hans — Wed, 18 May 2011 19:34:47 +0000

Chapter four of Jay Baer and Amber Naslund‘s book The Now Revolution starts with The Social Phone Is Ringing. If somebody calls your number or sends you an e-mail, you don’t hesitate to react and answer. So why not do the same when people try to reach you using social media, is Jay and Amber’s [...]

Be Creative – What Is Your Pizza Box?

Hans — Tue, 17 May 2011 20:11:47 +0000

SocialMediaExaminer.com Michael Stelzner did this great little interview video with Ramon De Leon, the managing partner of six Domino’s Pizza franchises in Chicago. Watch the video first. Simple Pretty amazing, don’t you think? It sounds so simple. Ramon’s pizza box gets inside people’s homes. It is on the table in the middle of the living room. So why [...]

The Top 3 Statements You Are No Longer Allowed To Use In Sales

Hans — Fri, 13 May 2011 14:46:04 +0000

The world is changing faster than ever before. And so does sales. When I started in sales - more than 20 years ago – our sales team agreed to send a quotation within two weeks after receiving the enquiry. If you do something like that today, you will be out of business tomorrow. Like you are not [...]

This Is How You Measure Social Media ROI

Hans — Thu, 12 May 2011 18:57:02 +0000

In my post Tuesday I was not very positive about people worrying about the Return Of Investment of Social Media activities. Never has there been so much emphasis on the ROI of marketing activities as there is now for Social Media. I ended with saying that at the same time measuring the ROI of Social Media [...]

To Hell With Social Media ROI

Hans — Tue, 10 May 2011 17:23:26 +0000

Social Media ROI is hot. Many blog posts, articles, whitepapers and books have been written about the topic and there are probably many more to follow. But if anybody asks you about the return on investment of your social media activities, feel free to tell him to go to hell. It may be wise to [...]

Personalization Is A Trick – Focus On Content

Hans — Mon, 09 May 2011 18:25:35 +0000

The personalization of e-mail newsletters is quite popular. I often receive e-mails that start with my name as if the message is send to me by somebody I know. When I look closer or when I open the e-mail it turns out to be a newsletter. And I am often disappointed. Trick Personalization is a [...]

Never Make This Mistake

Hans — Thu, 05 May 2011 21:04:42 +0000

Not so long ago in the news. A fashion store charging it’s customers money to fit clothing. If you buy, you get the money back. Otherwise it costs you money. The reason why this store invented this fitting-charge they said was the fact many people came in only to fit clothing and then later order [...]

This Is Web 3.0 – The Semantic Web

Hans — Thu, 28 Apr 2011 11:29:21 +0000

Yesterday I came across a blogpost about Facebook Questions, a new part of Facebook that allows you to ask questions and get answers from friends and followers (and their friends and followers). In the blogpost this new Facebook function is said to be a good example of a lot of new and similar applications that we will [...]

Spread The Word, This Is The Way To Do It!

Hans — Fri, 22 Apr 2011 13:00:11 +0000

I may sometimes sound like an old man whining all the time about businesses hiding their content or asking all kind of questions before they give you access to their whitepapers and e-books. But I am really not that old and I just feel that today’s marketing should be about giving and not about receiving. Therefore [...]

Cut The Crap And Try To Act Like A Human Being

Hans — Thu, 21 Apr 2011 14:17:29 +0000

Chris Rand published a great post on Business Marketing Online about automatically inserted legal jargon at the end of emails. You probably know them. Three, four or sometimes even more lines of text telling you what you are allowed to do and what not. Chris is right; you cannot impose a contractual obligation on somebody [...]

The Headline Fable And Why You Need Great Content

Hans — Wed, 20 Apr 2011 12:37:11 +0000

Let me start with saying I (think I) am not very good in writing headlines. I don’t know why. Maybe it has to do with the fact that English is not my native language. I often see headlines that make me jealous. And many times I think I wish I had written that headline. Let’s [...]