CeeKue

We have not the slighest idea

Hans — Mon, 15 Mar 2010 21:32:47 +0000

Google has indexed billions of websites and many millions of webmasters are struggling to get their website in the top ten. On the first page of Google’s search results.

Two days ago I managed to get there. On page one. And not with some exotic search term. No sir. Searching for ‘Google Adwords’.

The Trick

There was not trick. I [...]

Content sharing – your next challenge

Hans — Sun, 14 Mar 2010 22:24:05 +0000

It may take another year or two or more, but your online B2B marketing activities on the Internet will change.

The role of your website will change and you will really start communicating with your customers on-line on different social media channels.

Because you will be active on different communication platforms at the same time, you need to find a [...]

A network of people you don’t know

Hans — Sat, 13 Mar 2010 22:26:44 +0000

Are you also trying to collect a lot of contacts in your Facebook, Linkedin or other social networking account?

Most people think these social network website contacts are important to them. But they are not.

The 2nd degree

Your 1st degree contacts normally are people you know anyhow. You don’t need a social network website to keep in touch with them. It may [...]

Google Adwords – connect to the future

Hans — Fri, 12 Mar 2010 19:55:41 +0000

If you run out of stock or your stocks are low for a specific sales item, you may want to hold back a bit on sales. But at the same time you want to sell more of the other products that clog your warehouse.

In the old days it would have taken you a lot of time, energy and money [...]

Don’t mention the C word

Hans — Thu, 11 Mar 2010 19:32:33 +0000

When it comes to making information available to your customers, there should be no limit. Your marketing activities should of course focus on the advantages of your products or services. But your customers are also looking for drawings, certificates, specifications, updates, spare parts and a lot more.

Your website is the ideal on-line warehouse where all this information can be made available in [...]

Wordperfect and Vook

Hans — Wed, 10 Mar 2010 12:30:34 +0000

Last Monday I wrote about Change To Survive. Seth Godin gives a few more examples of companies that did not change and therefore did not survive in his todays post The Wordperfect Axiom.

Godin is also writing about Vook. Vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the [...]

Facebook figures and news

Hans — Tue, 09 Mar 2010 21:45:33 +0000

More than 400 million active users. More than 1,5 million local businesses have active Pages on Facebook. More than 20 million people become fans of Pages each day. And about 70% of the Facebook users are outside the United States.

Here to stay

It is clear. Facebook is here to stay. The figures that Facebook has published are [...]

Change to survive

Hans — Mon, 08 Mar 2010 21:29:41 +0000

Rupert Murdoch the American media mogul wants people to pay for the news published on all News Corp owned news websites. Rupert dislikes digital platforms like Google that in his eyes steel contents and advertising revenues from him. Therefore he puts his contents behind pay-walls.

AOL CEO Tim Armstrong has announced his company is working on “the newsroom of [...]

Your first words matter most

Hans — Sun, 07 Mar 2010 21:33:15 +0000

Whatever you do, never forget your first words matter most.

When people visit your homepage make sure it grabs them and makes them want to learn more about your products or services When people call you know what to answer before the question is asked When you design a brochure, make it a page-turner When you are on a business fair, [...]

When the truck hits you

Hans — Sat, 06 Mar 2010 22:37:38 +0000

Ideas can hit you like a truck hitting you crossing the street. But an idea can also be as subtle as a light tap on your shoulder.

You will probably notice the truck. But the tap on your shoulder may be more difficult to notice.

Therefore you should always be on your guard when it comes to ideas.

Good or bad

There [...]

Print is dying and we have to move on

Hans — Thu, 04 Mar 2010 21:59:39 +0000

It is all over the web. Marketeers have indicated they are going to spend more money on social media in 2010.

The question is where that money is coming from.

I cannot imagine the budgets for 2010 are much higher than they were in 2009. There is a good chance most of the marketeers have less to spend [...]

Tell me where I am

Hans — Wed, 03 Mar 2010 17:27:27 +0000

Today it happened to me again. I started to fill in an on-line questionnaire and I did not finish it.

Why?

It took much too long and I had no idea where I was and how many questions I still had to go.

So if you want me (and probably many other people) to fill in your questionnaire [...]

Will Apple’s iPad change B2B marketing?

Hans — Tue, 02 Mar 2010 21:37:46 +0000

Will Apple’s iPad change B2B marketing, was the question in our February poll. Of the people that reacted 59% voted yes, 41% voted no.

I am surprised to see that a majority of the voters thinks the iPad will change B2B marketing. The iPad will make mobile internet easier. For the users because they can leave their laptop home when [...]

3D PDF – much more than a thousand words

Hans — Tue, 02 Mar 2010 20:04:24 +0000

A picture says more than a thousand words. Therefore good pictures of your products on your website are essential.

But if you really want to do a good job, you should use 3D pictures. Giving your visitors the opportunity to move your products, to rotate them and watch them from different angles.

And if you want to do an [...]

Marketing is like saving energy at home

Hans — Mon, 01 Mar 2010 21:55:52 +0000

Marketing is like saving energy at home.

You can take extensive measures to isolate your house to save as much energy as possible. These measures are maybe expensive. But because you save a lot of energy, they will pay back in a relatively short period of time.

There are also simple and less expensive ways to save energy. Maybe you don’t [...]

Mobile B2B marketing

Hans — Sun, 28 Feb 2010 22:33:20 +0000

In my post Why Mobile B2B Marketing I wrote about not to spend too much time and energy on mobile marketing. Before long everybody in B2B who seriously needs mobile Internet will have an iPad or a similar device to surf the Internet. With a nice big enough screen and no need for special websites.

There’s more

But do [...]

Times they are a-changin

Hans — Fri, 26 Feb 2010 22:41:35 +0000

While the sheer number of websites and the amount of contents on the Internet keeps on growing, the number of positions on the first page of Google’s search results is still only ten. As a result it will be getting more difficult for you to get you website found and people will start looking for other [...]

You better think like a customer

Hans — Thu, 25 Feb 2010 19:39:03 +0000

In his post Headlines Vital for Success of NYT, WSJ, NY Post—and Your Site on Content Marketing Today, Newt Barrett writes about the importance of headlines and the first commandment of content marketing: ‘Think Like A Publisher’.

Newt is right when he talks about the importance of headlines. They are the first pieces of text people visiting your [...]

Expand your reach

Hans — Wed, 24 Feb 2010 16:04:38 +0000

Traditional marketing is suppliers and retailers telling you what to buy and why. But nowadays people no longer always trust what salesmen and marketeers are telling them. People depend more on their social context, their relatives and friends. And on the experts, the people that have proven to supply trustworthy and impartial information.

Stop

That is why you, as a marketeer, should stop [...]

Not too much SEO, says Google

Hans — Tue, 23 Feb 2010 21:19:31 +0000

“… you should base your (search engine) optimization decisions first and foremost on what’s best for the visitors of your site. (…) Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.”

Says Google in their Google’s Search Engine Optimization Starter Guide.

Although the starter [...]