CentralStationCRM Blog

CRM as a source of revenue - realistic or not?

Mon, 20 Feb 2023 12:01:45 +0100

"378.6 percent more sales through the introduction of CRM software, the customer is the focus, 360 degree perspective, blah, blah, blah.

The phrases that jump out at you in often mercilessly SEO-optimized articles are tiresome. Yet they are repeated like a mantra.

Benefits of CRM for your business

Tue, 29 May 2018 16:10:05 +0200

Customer relationship management plays an increasingly important role in small and medium-sized companies. This quickly raises the question of the benefits of such software. What does a CRM system like CentralStationCRM do for my company? The short answer: quite a lot. This article gives you a more detailed answer.

How to define marketing goals - qualitative, quantitative, SMART

Fri, 18 May 2018 15:11:39 +0200

With the right marketing strategy you will reach your target group and generate growth for your company - but what are your specific goals? More turnover? More range? If you're in the dark on this subject, you've come to the right place. Learn now how to define your marketing goals.

Unique Selling Proposition (USP) in Marketing: Examples and Tips

Mon, 14 May 2018 17:27:36 +0200

Is your offer unique? Or do you disappear in the mass of similar products? Stand out from the competition now - with your USP in marketing. In this blogpost you can find out, what USP is all about.

Cold calling - a definition

Mon, 12 Mar 2018 15:51:59 +0100

Cold calling is a term that one hears again and again in sales. But what exactly is behind all this? We'll explain what the cold call is all about.

Sales in SME: This is how you tackle your clients

Tue, 14 Jun 2016 15:35:51 +0200

Making phone calls and continuously keeping track of potential customers is day-to-day business for sales agents - even though it is not very popular.

New Sales Leads - how to find and qualify them?

Mon, 09 May 2016 16:11:17 +0200

To reach out to your target group you need to know where to find them or better, you need to have their contact details already.

Referral Marketing: How to win new customers through your existing ones

Tue, 03 May 2016 07:58:22 +0200

Let's say you meet an old fellow who is just looking for a job. He asks you for an advice tip and maybe you have even heard of something. At the same time you remember the old times and how unreliable your old fellow was. You hesitate as he would refer to you when applying. And depending on his performance, it might put you in a bad light. If you are not confident, you will not talk about your job idea.

Sales Preparations: What is my target group?

Tue, 23 Feb 2016 15:54:42 +0100

In the last article we talked about the strategies you can choose to get in contact with your potential clients. In order to figure that out, we need to define our target group or groups first as precise as possible.

The Basics of Sales for Small Companies

Mon, 15 Feb 2016 11:09:26 +0100

In this series we want to examine the most important basics of sales and how to organize your acquisition attempts. The articles are based on our own experiences we made during the last years, so it is for sure subjective and not based on scientific research.