The CEO Marketer

Dropping the Ball

Michelangelo Celli — Mon, 06 Sep 2010 12:00:15 +0000

The following article was originally published at www.raintoday.com. It has been republished on The CEO Marketer. When it comes to marketing, most CEOs at B2B companies make lousy catchers, and even worse pitchers. It’s tough to find a CEO that really loves to talk about marketing. Business owners, presidents, and CEOs pack into sales seminars, [...]

The True 4 P’s of B2B Marketing for CEOs

Michelangelo Celli — Mon, 30 Aug 2010 12:00:27 +0000

The following article was originally published at www.emeraldinsight.com. It has been republished on The CEO Marketer. If you have been to a marketing seminar you have almost definitely seen a PowerPoint slide titled, “The 4 P’s of Marketing.” The problem only arises if the marketing seminar was directed at helping you market your B2B company. [...]

Lean Marketing

Michelangelo Celli — Mon, 23 Aug 2010 12:00:37 +0000

The following article was originally published at www.evancarmichael.com. It has been republished on The CEO Marketer. Consider Six Sigma and Other Lean Manufacturing Concepts to Bring More Science to The Problem of Improving the Sales Process and Measuring Marketing “And whenever a workman proposes an improvement, it should be the policy of the management to [...]

Landing Page Split Tests Even a CEO Could Perform

David Hindman — Wed, 18 Aug 2010 14:26:56 +0000

One of the essential tools of any internet marketing professional is a good landing page. This is the page that visitors “land” on when you send them to your website. Whether you buy visitors from Google AdWords, drive them to your site with email marketing or have an active Twitter account, they have to (or, [...]

Marketing Is Not A Cost – A CEO Who Doesn’t Understand Marketing Is!

Michelangelo Celli — Mon, 16 Aug 2010 12:30:04 +0000

If I had a nickel for every time I’ve heard a CEO say, “we want to get as much marketing as possible for the least amount of money,” I would be a rich man. Believe me. I have measured it. Why is it that so many CEOs and their management teams are still approaching marketing [...]

CEO Dashboard Management

Michelangelo Celli — Mon, 09 Aug 2010 17:33:20 +0000

There is a simple signal that is generated for CEOs of publicly held companies on Wall Street everyday to let them know how they are doing. That signal is either up, down or even. Unfortunately, many CEOs of privately-held companies close the door at the end of the day without any feedback on their performance. [...]

4 Hidden Reasons Why Sales Training Is Not Going To Help

Michelangelo Celli — Tue, 15 Jun 2010 14:43:01 +0000

“If they were selling yesterday, but are not selling today…the sales people are probably not the problem.” Companies that see sales stagnating too often blame their sales people. Blaming your sales people for poor sales is like blaming a light bulb for a power outage. The CEO is hitting the light switch, but getting no [...]

CEOs That Don’t Sell On Value Get Bought on Price!

Michelangelo Celli — Tue, 18 May 2010 14:52:28 +0000

The CEO turned to me and said “It’s down to two firms. Us and a competitor. I think they want to go with us. It should just be a matter of price.” “What makes you think that?” I asked. “Well, they started with 15 firms, and now they are down to two. I believe if [...]

CEOs Who Want to Avoid Marketing Breakdowns

Michelangelo Celli — Wed, 12 May 2010 06:26:39 +0000

Before becoming a CEO herself at The Red Cross, Gail J McGovern appeared to be working on some very important research as a marketing professor with the Harvard Business School. Her research was digging into why there is such a gap between the CEO and the marketing function in so many companies. She has developed a training [...]

Here’s A Club Just For CEOs!

Michelangelo Celli — Thu, 06 May 2010 06:07:59 +0000

The CEO Clubs has chapters in the U.S., India, Philippines, Greece, United Arab Emirates and China. CEOs often realize for their organizations to go to the next level that they themselves have to go to the next level in terms of their own growth and education. Many of my clients have joined up with a [...]