Charlie Warner

Media Sales Executives: Hurry, Buy This Book - Charlie Warner

One of the reasons I appreciated the SEC research is because I had come to AOL from having an endowed chair at the University of Missouri School of Journalism, which I had been hired, in part, because I had an MS in Journalism and was a.b.d. for my Ph.D, which also meant that I had taken several advanced research courses and had some understanding of what good research and methodology looked like.

Nielsen's Digital Video GRPs: Who Gains? - Charlie Warner

Last fall Nielsen announced it would provide gross rating points (GRPs) for online ads to mixed reviews. Most of the criticism focused on the problem of comparing a 30-second TV commercial to a static online banner ad. Not an apples-to-apples comparison. It didn't seem like Nielsen had really found the Holy Grail of media comparability, at least for media buying and planning purposes.

Mediabrands' Desperate Move - Charlie Warner

IPG Mediabrands announced that, according to Media Post's Media Daily News on Monday, January 16, it "will move to a pay-for-performance model that links the agency's performance and compensation to the clients' business outcome, according to global CEO Matt Seiler. Other ways create a 'horrible disservice' to clients, he said. 'It's simple, if our clients don't achieve their business plan, we don't get paid.'"

Failure at the Top of Yahoo and Time, Inc. - Charlie Warner

Two new media company CEOs started this month. Scott Thompson moved from president of eBay's PayPal unit to CEO of Yahoo, and Laura Lang moved from CEO of Digitas, the world's largest digital advertising agency, to CEO of Time, Inc.

Management Lessons From Disney/ESPN - Charlie Warner

This past week Disney and ESPN announced that ESPN president George Bodenheimer would move up to Executive Chairman, and executive vice president for content, John Skipper, would become president of ESPN and co-chair of Disney Media Networks effective January 1, 2012. These moves are significant for several reasons.

Will Others Follow Google's Sales Lead? - Charlie Warner

In a recent video by Jack Myers, Google ad sales won top honors in a Jack Myers annual survey of the highest performing media sales groups for quality of sales organization and sales support.

Bye, Bye Fairness Doctrine -- Good Riddance. - Charlie Warner

The FCC announced this week that it is throwing out the Fairness Doctrine along with 80 other rules it considers "outdated and obsolete."

Behind the Mask of Meredith's Guaranteed Sales is a Discount - Charlie Warner

The CEO of an advertiser can blame the Chief Marketing Officer, the CMO can blame the strategy consultant, the strategy consultant can blame the advertising agency creative team, and the agency can blame the media (especially if a medium guarantees results). Because success (sales) has many parents and failure is an orphan, blame, like manure, gets passed down from the top of the pile.

Murdoch Brings Out All Seven Emotions - Charlie Warner

Last year, the Business Insider ran a feature titled "100 Things You Should Know About People" that included an article titled "Only Seven Emotions Are Universal."

Murdoch: Liar, Liar, Pants on Fire! - Charlie Warner

According to Advertising Age Rupert Murdoch is keeping the throttle wide open on crisis-control efforts in an attempt to limit the damage from the News of the World's hacking scandal…