Advertising @ chinaSMACK http://advertising.chinasmack.com Interesting advertisements, advertisers, & ad agencies in China Wed, 16 May 2012 01:46:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 chinaSMACK-advertisinghttp://feedburner.google.com Tropicana Launches New Thematic TVC And Interactive Campaign http://advertising.chinasmack.com/2012/tropicana-launches-new-thematic-tvc-and-interactive-campaign.html http://advertising.chinasmack.com/2012/tropicana-launches-new-thematic-tvc-and-interactive-campaign.html#comments Wed, 16 May 2012 01:00:26 +0000 Mark Watson http://advertising.chinasmack.com/?p=3955

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Tropicana with the help of DDB Shanghai, launches new thematic campaign that aims to educate consumers of the product’s benefits.

The campaign comprises of a TVC that was launched nationwide on the 10th of May and an interactive digital campaign launched through Sina Weibo on the 15th of May.

Taiwanese singer, dancer and actor Jolin Tsai蔡依林 (see picture below) steps in alongside long serving spokesman Louis Koo古天乐 to spark more juicy appeal with young urban Chinese.

The campaign aims to educate consumers on Tropicana’s benefits showing how each drink is filled with plump and juicy pulp that gives a fruitful mouth feel for enjoyment and revitalization.

Check out the TVC below.

Agency Credit: DDB Shanghai


]]> http://advertising.chinasmack.com/2012/tropicana-launches-new-thematic-tvc-and-interactive-campaign.html/feed 0 Taiwan Small Eyes Cosmetic Surgery Ad Viral On Weibo http://advertising.chinasmack.com/2012/taiwan-small-eyes-cosmetic-surgery-ad-viral-on-weibo.html http://advertising.chinasmack.com/2012/taiwan-small-eyes-cosmetic-surgery-ad-viral-on-weibo.html#comments Thu, 10 May 2012 01:10:30 +0000 Mark Watson http://advertising.chinasmack.com/?p=3915

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This print ad for a Taiwan Cosmetic Surgery Centre currently has over 46,000 forwards and almost 4,000 comments on Chinese micro-blogging site Weibo.

The text reads: ”The only thing you need to be afraid of is how to explain it to your children.”

What do you think about it?

Click here for link to Weibo source.


]]> http://advertising.chinasmack.com/2012/taiwan-small-eyes-cosmetic-surgery-ad-viral-on-weibo.html/feed 6 New Skittles Campaign Makes It Fun To Beat Up Your Friends http://advertising.chinasmack.com/2012/new-skittles-campaign-makes-it-fun-to-beat-up-your-friends.html http://advertising.chinasmack.com/2012/new-skittles-campaign-makes-it-fun-to-beat-up-your-friends.html#comments Wed, 09 May 2012 03:19:24 +0000 Mark Watson http://advertising.chinasmack.com/?p=3859

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Skittles with the help of DDB Group Hong Kong have launched an activation and online campaign aimed at strengthening engagement with teens to ensure that Skittles are part of their routine candy repertoire.

Entitled ‘Skittles – Beat the Rainbow’, the idea behind the campaign was to leverage on the popular folk sorcery in Hong Kong of the villain beating ceremony. This is also known as ‘beating the little person’ – its purpose is to ‘beat away’ the bad luck caused by your enemies.

A smartphone app was created to bring fun to the folklore which provides an engaging platform for teens to virtually beat their ‘little person’. Users can select an image of their friend or enemy and beat their ‘little person’ from small to big. The unexpected twist lies in the message that the app randomly generates to bless the ‘little person’.

The campaign encourages people to play with, participate in and pass on. In this case the generated message can be shared on the user’s Facebook to engage their friends.

Agency Credit: DDB Group Hong Kong


]]> http://advertising.chinasmack.com/2012/new-skittles-campaign-makes-it-fun-to-beat-up-your-friends.html/feed 0 Media Markt Employees Made To Sweat For Their Customers http://advertising.chinasmack.com/2012/media-markt-employees-made-to-sweat-for-their-customers.html http://advertising.chinasmack.com/2012/media-markt-employees-made-to-sweat-for-their-customers.html#comments Tue, 08 May 2012 05:00:52 +0000 Daniel Gilroy http://advertising.chinasmack.com/?p=3848

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Media Markt China Makes Employees Sweat

Media Markt (China) has released a corporate branding advertisement to showcase the dedication its employees give to their customers. The idea is simple enough: demonstrate the staff work so hard to give great customer service that they sweat.

The ad is clearly not meant to be taken too seriously, and hopefully people won’t interpret the film as saying that Media Markt employees have a poor and stressful working environment. In case do, rest assured as the film in fact features real employees who I’m sure had a lot fun being parting of the ad.

On Best Ads On TV

On Youku

Agency credit to: Leagas Delaney (Shanghai)

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]]> http://advertising.chinasmack.com/2012/media-markt-employees-made-to-sweat-for-their-customers.html/feed 2 Intel’s ‘The Escape’, Escape To A World Of New Possibilities http://advertising.chinasmack.com/2012/intels-the-escape-escape-to-a-world-of-new-possibilities.html http://advertising.chinasmack.com/2012/intels-the-escape-escape-to-a-world-of-new-possibilities.html#comments Sat, 05 May 2012 08:25:42 +0000 Mark Watson http://advertising.chinasmack.com/?p=3810

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At the recent 16th Annual Webby Awards ceremony, Tribal DDB Hong Kong / DDB Hong Kong won ‘Best Rich Media B to C’ for Intel’s ‘The Escape‘. It was one of only two winners awarded in Asia. The 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.

The aim was to educate a new generation of potential customers about the graphical capabilities of the new 2G Intel Core processor, and to get them excited about it. The target audience were not particularly tech-savvy but still spent much of their time online, so it was decided to show how the processor is able to transform the everyday computing experience… by transforming the everyday computing experience.

In order to do this, DDB took something that their audience took for granted – YouTube – and transformed it entirely. They turned viewers into the heroes of a first-person action game entitled ‘The Escape’ that people could play on YouTube. Based on the selected media, they initially expected to receive around 250,000 views.

It was identified that many people considered a processor as just a ‘thing’ in a computer. They wanted to make people understand the difference the Core could make and actually let people experience it. The reason they used YouTube was that it allowed them to show the difference the processor could make without having to upgrade every viewer’s computer. They created a graphics-heavy game that even people using older computers (the people who needed the processor most) could play.


The campaign trailer

Over 700,000 people have now experienced ‘The Escape’, far exceeding expectations. Over 20,000 tweets of which close to 100% were positive (you always get a handful of trolls) were sent out in the first week alone. Players spent an average of just over 3 minutes each on the experience, meaning that people have spent over 36,500 hours engaging with the brand.

Check out the campaign at www.youtube.com/inteltheescape

Agency credit to: Tribal DDB Hong Kong / DDB Hong Kong


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