1. Title: Include keyword + SERP research.
2. Author Bio showing EEAT.
3. Images: 5+ w/ metadata.
4. Links: 5+ internal + external
5. 1500+ words/blog post based on SERP.
6. Table of Contents. Easily jump around!
7. EEAT: Show off expertise in the content.
8. CTAs: In content, sidebar, conclusion.
9. Social share buttons.
10. Top notch quality writing.
11. URL: Short + includes keyword.
12. Optimize for mobile experience.
13. Proper spacing: Make it readable.
14. Sidebar w/ links + clear Call to Action
15. Font: readable + popular for blogs
16. Color: Easy on the eyes – #333333
17. Exit intent pop up to capture leads
18. Proper use of headings (H1, H2, etc.)
19. Video embed + infographics
20. Quotes from SMEs on the topic

Wow.

Lots to consider.

Writing to gain visibility is not easy.

A reminder to live today.

To relish the moment.

To watch the waves in the sun.

To watch plants grow and flower.

The Ancient Poetry version is:

“Teach us to number our days, that we may gain a heart of wisdom.” Psalm 90:12

Route

Buildings we looked at :

• Brunnmatt-Schule
• Markthalle
• Antoniuskirche
• Universitätsbibliothek
• Schule für Gestaltung
• Maurerhalle
• Silo Erlenmatt

I walked up the bell tower at Antoniuskirche.

I don’t edit my photos. This isn’t a layered photo with different opacity levels. This is a real-life reflection that I managed to capture.

I uploaded over 40K photos on Flickr and love to see my own photos pan thru randomly.

https://chiperoni.ch/slideshow

It’s my fourth AI app. I am learning lots about AI coding, Lovable, GitHub, Terminal, Antigravity, VS Code, React, JavaScript, data structuring.

From idea to architecture to building to debugging to deployment. Here’s a summary for my AI skills portfolio:

AI-Assisted App Development

Built the web app Ancient Poetry, a mobile-first scripture reflection app.

Skills demonstrated:

• AI-assisted product design (ChatGPT + Lovable)
• JSON data modeling for structured verse content
• React + Vite frontend architecture
• static web deployment and debugging
• PWA fundamentals (manifest, service worker)
• content architecture and metadata design
• prompt engineering for AI development workflows

Most of us wear sports shoes.

Might we support European brands going forward?

This list is based on a discussion in r/BuyFromEU.
Most brands produce some models in Europe, but not all. Always check the product label or description.

Brands and official websites

• Novesta (Slovakia)
  https://www.gonovesta.com/
• Diadora (Italy, selected models)
  https://www.diadora.com/
• Valsport (Italy)
  https://www.valsport.it/
• Lotto (Italy, selected models)
  https://www.lotto.it/
• Wayz (Portugal)
  https://wayzforlife.com/
• Beppi (Portugal)
  https://www.beppi.com/
• Nobrand (Portugal)
  https://nobrand.pt/
• Nae Vegan Shoes (Portugal)
  https://nae-vegan.com/
• 8000Kicks (EU production)
  https://www.8000kicks.com/
• Ambitious (Portugal / EU)
  https://www.ambitious-brand.com/
• Axel Arigato (Portugal, selected models)
  https://axelarigato.com/
• Birkenstock (Germany / Portugal, some sneakers)
  https://www.birkenstock.com/
• Sonra (Germany)
  https://sonra.de/
• Lunge (Germany)
  https://www.lunge.de/
• Kangaroos (EU, selected models)
  https://www.kangaroos.de/
• Kuoma (Finland)
  https://kuoma.fi/
• Sievi (Finland)
  https://www.sievishop.fi/
• Tisza (Hungary)
  https://www.tiszacipo.com/
• Botas (Czech Republic)
  https://www.botas.cz/
• Munich (Spain)
  https://www.munichsports.com/
• Yuccs (Spain / EU)
  https://yuccs.com/
• Norman Walsh (UK)
  https://www.normanwalshuk.com/
• Waldviertler (Austria)
  https://gea-waldviertler.at/

Note to check before buying:
“Made in Europe” is not always consistent across collections.
If origin matters to you, verify each model before buying.

I like the show.

9 paintings of Mont Sainte Victoire.

Cezanne spent years on individual paintings.

Turns out there is. I will try this.

How to

Exciting. Reached the end of my Lovable credits for the month and I need to subscribe now….

What can I say? I like it. It’s exciting. Great way to build prototypes.

Granted: You do need knowledge of web development and web servers.

I also tried blink. But the trial is way more restrictive. And i don’t have access to a Git repository of my generated code like i do with Lovable.

Your thoughts?

In the WordPress admin, go to Settings > General.
Edit the two fields:

• WordPress Address (URL)
• Site Address (URL)

Set both to your new domain (e.g. https://newdomain.com)

Save changes.

If you lose access or the site breaks, you can override via wp-config.php or directly in the database (see next steps).

Update references in the database

Many internal links, images, etc. still point to the old domain. You should replace those. Options:

Use a plugin like Better Search Replace to search old domain > new domain.

I assume there’s not one reason but multiple reasons.

First, it’s not the season for new beans. Off season.

Secondly, I believe because of the lower coffee harvest in Brazil and higher prices, more coffee beans went into export.

If you know more, let me know in the comments.

Here’s a boring flower snapshot.

It meets all the criteria. 

Quick snapshot.

No editing.

No filters.

And So Boring.

Here’s the generated text for your perusal:

How to Search in May 2025 (and Actually Learn Something)

Search in 2025 is no longer about keywords and blue links. It’s about working with AI agents that think through your query, read the web, and return something far more useful than a list of URLs.

Whether you’re researching for work, writing content, or just trying to understand a complex topic, here’s how search works best right now—from my perspective as a long-time blogger and web explorer.

1. ChatGPT + o3 + Web Search

This combo is my go-to.

• Why it works: The o3 model is currently the most capable general-purpose AI OpenAI offers. When combined with search access, it behaves like a mini analyst—summarizing, clustering, and even generating content with a point of view.
• Great for: Thought leadership posts, growth strategy, market synthesis.
• Example prompt to try:

“Act as a B2B SaaS growth strategist. Think step-by-step: 1) grab the 10 best articles on buyer psychology 2) cluster their learnings into three themes; 3) craft one copy angle per theme that sells a $49 HR upskilling course. After thinking, output a single 70-word post that blends the strongest angle with a CTA—no emojis, no fluff.”

It’s like giving an intern a research brief—but they return in 30 seconds with something halfway ready to publish.

2. Grok + DeeperSearch (on X)

Yes, Grok—the AI chatbot integrated into X (formerly Twitter)—has quietly become a powerful search tool for real-time trends.

• Why it works: “DeeperSearch” lets you scan the firehose of breaking news, creator commentary, and policy moves, especially around AI.
• Great for: Headline scouting, social listening, quick post drafts.
• Example prompt:

“Example Q: ‘Top AI-policy headline today?’ Example A: ‘? EU weighs export caps on frontier models.’ Now—using DeeperSearch—write exactly 30 fresh X posts (?130 chars each, start with ?) on the biggest AI-founder moves announced today.”

It’s fast, punchy, and tailored to the social-media pulse.

3. Perplexity + Research Mode

Perplexity was once the “AI of search.” It’s evolved into a lean research assistant for professionals.

• Why it works: You can choose the model, cite sources inline, and generate multi-step reasoning—especially strong in B2B or startup contexts.
• Great for: Metrics, funding analysis, decision support.
• Example prompt:

“Begin as a skeptical angel investor reviewing 2025 funnel-conversion data on $7 tripwire offers; list three red-flag metrics with live sources. Then switch voice to a CRO-obsessed growth lead; for every red flag propose one AI-driven fix projected to lift CVR ?20%. Footnote every data point with link references.”

It’s like giving GPT a Harvard Business Review hat.

4. ChatGPT + Deep Research Mode

When you need to go deep—not fast.

• Why it works: “Deep Research” lets GPT generate long-form, structured reports, pulling from live sources when enabled.
• Great for: TAM analysis, diligence reports, technical overviews.
• Example prompt:

“Act as a private-equity analyst. Produce a 15-page diligence report on the total addressable market, growth drivers, competitive moats, and acquisition multiples for AI-powered LinkedIn-content tools aimed at SMBs. Use APA citations and close with a one-page investment memo summarizing risk-reward in plain English.”

This is real research, not just regurgitated blog summaries.

Final Thoughts

In May 2025, search isn’t just search anymore—it’s promptcraft. Knowing how to ask matters just as much as where you ask. And the best queries don’t just request information; they give structure, tone, and context.

— End of AI-generated text

I think one thing is clear. We are reading a ton of AI-generated articles in our daily streams.

Be wary.

Use AI like a productivity tool.

What won’t go away are:

ideas

opinions

insight

the need to create content for your company that describe your service or product in plain language.

the skill to position your service or product.

the need to generate citations and cross-references from 3rd party sites, e.g. press articles, podcasts, Reddit threads, 3rd party events and press coverage.

It seems only 1 out of 4 of the references AI uses are from a brand’s own site.

Fast-forward to 2025.
We’re already searching differently.

Bing / Copilot.
Perplexity.
Claude.
ChatGPT.

Looking at my own behaviour: I often start with one of these instead of Google Search. The change is real.

Google is still well-positioned. Gemini is strong.
Google has added AI Overviews to the top of many SERPs.

If you’re in Europe, take this seriously:
Prepare your website for Google’s AI Overview rollout.

Direct traffic will drop. There will be a rise in zero click search results, which means a fall in visits; CTR (click thru rate) will fall. This also entails a change in how you measure: You’ll need to measure success differently. Again, not a surprise to many of us who’ve seen Google Search evolve.

Here’s what you need to focus on:

1. Your site must be machine-readable

Avoid hiding content behind JavaScript.
Make sure navigation and core content are accessible to bots.

2. Build clean, fast sites

Simple structure. Fast load times. Optimized media.

3. Use good structured data

This was always a best practice — now it’s essential.
AI bots use structured data to understand your content and its relationships.

• Revisit your current schema — what more can you add?

4. Review your robots.txt

Who do you want to access your content?
Search engines? LLMs? Agents?

You can now fine-tune this. Think about how your content is used and who benefits.

5. For documentation-heavy sites: add llms.txt

This file helps LLMs find and understand the content you want them to read.
It’s also useful for feeding structured content to tools like Claude.

We’ve entered the answer engine era.

Make sure AI understands your content — better than your competitors’.
Make sure your website answers real questions your users have.

Create strong, useful content:

• In-language
• In-region
• With local relevance
• That adds real value

Search has changed.
Let’s make sure our websites keep up.

If you’re into architecture, you may know this already: the new extension being built at Fondation Beyeler is designed by Peter Zumthor.

My own private Zumthor. I’ve been taking snaps as construction progresses.

One good thing is that it will open access to another park that was private up to now.

I took some photos at a market in Hannover.

If you should meet an elephant on a summer’s day.
What would you do?  What would you say?
I’d say, “Good morning Elephant, how do you do?
I’m glad to meet you elephant, I’d like to dance with you.”

Some of my observations:

I see less online chatter about translating the prompt itself.

I write prompts in English, even for German tasks.

There’s still lots of “suspense” on what will emerge and what effect it will have on Content Marketing and Social Media.

I believe a higher volume of articles and more social media posts at mediocre quality will have a detrimental overall effect.

Many managers are at saturation point. Seeing 3 to 4 video posts per week from your social media contacts is too much. People cannot keep up.

Focus on being honest.

Focus on usefulness.