Also interesting was the prompt for that writer’s excitement: “an invitation to join a [Facebook] group hoping to convince Chipotle to serve breakfast burritos.” (The grammarian in me would like to take this opportunity to point out the writer probably should have said “persuade” instead of “convince.”)
My searching turns up no other Facebook-based, Chipotle breakfast burrito campaign group other than ours, so we can take credit for inspiring him. After he mentioned the Facebook group, I popped on over to see if there’s been anything new lately — and look at what I found!
I must learn more about this. And it might be time to visit Washington, D.C.
]]>Update: The app appears to be missing from on Apple’s App Store as of this writing.
Update: The app appears to be baa-aack. Awesome. I plan to test-drive it this week.
Update: I take the Chipotle iPhone app for a test drive - and tell all on my tech blog.
Update: WTF? Did Chipotle just pull its app from Apple’s App Store again? Can’t find.
This happened, appropriately enough, on Burrito Avatar Friday, so I promptly created the burrito I customarily order for lunch at Chipotle, and used that as today’s @jojeda avatar.
Wouldn’t it be great if the Burrito Generator added breakfast-burrito ingredients in a hypothetical homage to a future such burrito? Oh, my, that would be nice.
Behold, my Chipotle burrito:
Chipotle burritos are so beloved in some quarters that they’re practically a form of currency.
When my pal David Steinlicht recently did me a couple of big favors, for instance, I paid him back in…Chipotle.
(We are both devotees and make regular Wednesday-lunch trips with other St. Paul Pioneer Press co-workers to the Chipotle in downtown St. Paul.)
Steiney is responsible for the snazzy banners at the top of my two main blogs at yourtechweblog.com and twitin.biz. So buying him burritos was the least I could do.
He was so happy with his edible compensation that he suggested making this payment-for-services system permanent.
He even proposed designating an official burrito-type currency, as follows:
Works for me!
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The idea of a Chipotle breakfast burrito is so…wondrous, it brings tears to the eyes of burrito lovers (such as yours truly, father of Burrito Avatar Friday).
But what would it actually look like? That’s for Chipotle to decide, and it might derive a bit of inspiration from the Highland Grill.
I recently dined at this fine establishment with Albert Maruggi — on a Burrito Avatar Friday, no less — and so I naturally had the breakfast burrito. From the menu:
My, what a great meal. Try it, Chipotle! I have a couple of pictures, which aren’t the best, but just might whet your appetite.
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Image by Marshall Astor
After the kind response from Joe at Chipotle on Friday, we thought it would be good to provide the top 10 (out of a billion) reasons why Breakfast Burritos are the perfect breakfast food:
- Plates and forks are too much work in the morning. Put breakfast in one easy to handle package, let us mess around with forks later when we’re more awake.
- Just like in life, you can’t judge a Breakfast Burrito (or B²) by it’s cover - looks simple at first, but open it up, and you’ll warmth, and substance.
- Where else can eggs, potatoes, and cheese hang out with Carne Asada?!?!
- A breakfast burrito (no matter what size) weighs exactly the same as the the little golden skull from Raiders of the Lost Ark (which could have saved Indy some serious trouble).
- “Traditional” breakfasts lay out flat, letting the heat escape with all that surface area. Our friend B² is all wrapped up in a warm, and insulating tortilla to keep the hotness inside.
- “Traditional” breakfast segregate the breakfast foods, the Breakfast Burrito integrates (Ok, the omlette, as well as Pigs in a Blanket also integrate, but who really like pigs in a blanket?)
- It is undisputed amongst the culinary elite that the Burrito is the perfect lunch, dinner, or late night food; so why should we believe that breakfast is any different?
- # 8 has been deleted by “the man.”
- In 2008, nearly zero people in the US died from breakfast burrito related incidents.
- Salsa Verde.
]]>Thanks for writing us back. That’s a nice blog! That’s fun! But alas, although we have indeed considered breakfast in the past already and will again undoubtedly in the future, we’re still doing our best to figure out and continue lunch and dinner right now. The objective with our mission isn’t to complicate things further just yet but to actually make them more simple, as much as we possibly can. Breakfast would unfortunately be a complication right now. That doesn’t mean we won’t ever do it in the future, or that we won’t stay open all night at some locations either, or add new menu items, etc., etc. But right now, we want to keep focusing on improving the current ingredients we have and making them better and better and better.
“Food With Integrity,” as we call our mission to keep improving our current foods, has us looking at every ingredient we use and how we can get foods from more sustainable sources that raise animals and grow produce in ways that respect the environment, the animals, and the people who raise and grow the food. It’s really a new perspective on eating. Already, we serve more naturally raised meat (meat coming from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other restaurant in the world. All of our cheese and sour cream is made with milk from cows that are not treated with the synthetic hormone rBGH (used to stimulate milk production in dairy cattle). And an increasing percentage of the beans we use are organically grown (increasing as additional supply becomes available). And we keep pushing ourselves to learn more about all of the ingredients we use and how we can improve them.
It’s one of the ways we’re helping to change the way the world thinks about and eats fast food. That is our primary focus right now, and I hope that makes sense.
-Joe [Stupp from Chipotle HQ]